tag:blogger.com,1999:blog-8512121523428786311Tue, 08 Oct 2024 17:26:38 +0000hearing aid dispensershearing aid retailershearing aid marketinghearing aid saleshearing aid consumersbuying a hearing aidconsumer hearing aidshearing aidsJohn M. Adams IIIconsumers hearing aidshearing aid storehearing professionalsmarketing strategysmall business marketingbusiness developmentdirect mail marketingear healthhearing adi dispensershearing evaluationshearing screenslow-cost hearing aidsArt of WarSun Tzeauto-respondersbusiness insurancecost-per-acqusitionenvironmenthhearing professionalhearingtutor.commarketingmarketing servicessuccesssuccess coachingsuccessful businessSuggestions and tips for hearing technology retailers.http://hearingaidmarketing101.blogspot.com/noreply@blogger.com (John M. Adams III)Blogger52125tag:blogger.com,1999:blog-8512121523428786311.post-658527748234604023Mon, 14 Dec 2009 15:56:00 +00002009-12-22T07:58:10.140-08:00When you have a business, you need to be able to protect the assets you have and this is where your insurance comes into play. If you were to have a fire or other hazard that destroyed this business, would you still be able to recover? The main thing that most people worry about in the event of a catastrophe that totally wipes out their business is how long it will take to get them up and runninghttp://hearingaidmarketing101.blogspot.com/2009/12/protecting-your-business.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-5048189907966263161Sun, 06 Dec 2009 15:51:00 +00002009-12-22T07:54:36.466-08:00One sure way to market your business and have repeat customers is to ensure that you make your customers feel they are important to you. This can be done in a number of ways. One of the best ways is to keep in touch with your regular customers so they will continue to be customers. Build an Email List How can you keep in touch and let them know they are important to you? One of the ways is from http://hearingaidmarketing101.blogspot.com/2009/12/provide-personalized-services.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-4790038840069876355Fri, 20 Nov 2009 14:50:00 +00002009-12-22T06:53:23.050-08:00When considering the outlets available for advertising, briefly mentioned was the website. This can be one of the best types of advertising you will have at your disposal. There are many people who no longer look elsewhere for whatever they are trying to find. The Internet has become such an informational outlet that this is the first stop to find whatever is being searched. The Basic Website http://hearingaidmarketing101.blogspot.com/2009/11/importance-of-website.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-7389817748507082088Fri, 23 Oct 2009 13:46:00 +00002009-12-22T06:47:42.591-08:00Everyone has received mail from a local business that has decided to run a mail campaign in an effort to generate more business. This sometimes is a good approach especially if you are mailing something of value. Many companies use this method to offer something free to the consumer which will help to get them into their store. Choose a Mailing List House that is TrustworthyHearing aid outlets http://hearingaidmarketing101.blogspot.com/2009/10/mailing-lists-are-often-option.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-3543777465839529002Fri, 09 Oct 2009 18:24:00 +00002009-12-21T11:25:57.191-08:00What is your budget for advertising? This is another extremely important aspect of marketing your hearing aid outlet. The consumer will not know you exist if you do not let them know where you are, your business hours and what services you provide. The money you spend on advertising will be well worth it when the customers start doubling or tripling. Using Advertising to Your Advantage The http://hearingaidmarketing101.blogspot.com/2009/10/advertising-is-another-key-element.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-4189074035239039167Wed, 02 Sep 2009 17:18:00 +00002009-12-21T11:13:49.038-08:00No matter where your outlet is located, whether it is in a mall or an office building in a professional area of your city, your hearing aid outlet is going to project your business. There are a few things you can do to help market your business to the best of your ability. It is often the little things you do that make people much more comfortable shopping in your store. Look through the http://hearingaidmarketing101.blogspot.com/2009/09/your-hearing-aid-outlet.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-6395609178210843671Sun, 16 Aug 2009 12:21:00 +00002009-12-21T11:14:34.855-08:00environmenthearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid sales Hearing aid specialists may not realize it but they’re in a great position to help the planet stay green. Not only is it good public relations, it’s good for the environment – good for all of us today and in the future. So what can you do? Here are some suggestions. 1. Use mercury-free batteries. Mercury is a heavy metal that is highly toxic to humans. And many hearing aid batteries contain http://hearingaidmarketing101.blogspot.com/2009/06/is-your-hearing-center-green.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-3464816070068430801Tue, 04 Aug 2009 21:00:00 +00002009-12-21T11:15:13.964-08:00auto-respondersdirect mail marketinghearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesStay in touch, now, okay? The basis of any successful business venture is repeat business – business that comes back to you on its own. NO marketing required. Without repeat business, your on-line web site must be constantly marketed. As the old saying goes, “It’s much easier to keep a client than to find a new one.” In building a successful hearing aid business, nothing is more true. But http://hearingaidmarketing101.blogspot.com/2009/06/use-email-to-build-your-hearing-aid.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-4196232672481729592Mon, 20 Jul 2009 13:43:00 +00002009-12-21T11:15:35.542-08:00business insurancehearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesProtect What You've Got As a dispensing audiologist or hearing aid practitioner, you most likely have a standard commercial policy that covers the risks associated with running a health services business. But, have you considered all of your risk exposure? What about a catastrophic loss? Loss of business and income? There are numerous commercial policies sold by a variety of insurers – some a http://hearingaidmarketing101.blogspot.com/2009/06/hearing-aid-specialists-insuring.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-2806243971480007113Fri, 10 Jul 2009 14:19:00 +00002009-12-21T11:17:09.731-08:00hearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesIntroducing Our Speaker This Evening, John M. Adams III I’m often asked to speak to groups about hearing loss. Now, I know speakers who go in with slide shows, frequency charts and other visual aids that, frankly, confuse the audience. I use a different approach. When asked to speak, I keep it short, sweet and, if I can add a little humor, so much the better. After all, hearing health is not http://hearingaidmarketing101.blogspot.com/2009/06/public-speaking-short-sweet-and-funny.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-841777613878684511Mon, 22 Jun 2009 11:13:00 +00002009-12-21T11:17:31.831-08:00buying a hearing aidconsumers hearing aidshearing aid consumershearing aid marketinghearing aid retailershearing aid salesWELCOME EACH PROSPECT PERSONALLY, AND MAKE THEM FEEL COMFORTABLE IN YOUR HEARING CENTER How do you attract customers to your hearing aid center? Newspaper advertisements? The yellow pages? TV and radio spots? A website? The fact is, you should be using all of these marketing tools everyday. A day shouldn’t go by that you don’t advertise somewhere, using a variety of media. It takes a lot of http://hearingaidmarketing101.blogspot.com/2009/06/are-your-customers-welcomed.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-5061743802196838745Mon, 01 Jun 2009 11:27:00 +00002009-12-21T11:17:50.663-08:00business developmenthearing aid consumershearing aid dispensershearing aid marketinghearing aid salesJohn M. Adams III PROSEPCTS FIND YOU THROUGH LOCALIZED WEB SITES Most of my friends who sell hearing aids – either as a one or two store independent or the owner of 12 franchises across a large geographic service area – employ a web site as part of their overall marketing campaign. Unfortunately, for many, these websites were built years ago and have the look and features of 2004. Ancient in search engine http://hearingaidmarketing101.blogspot.com/2009/06/hearing-aid-retailers-and-world-wide.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-1286784762150507501Wed, 27 May 2009 20:01:00 +00002009-12-21T11:18:13.236-08:00hearing aid dispensershearing aid marketinghearing aid salessuccesssuccess coachingsuccessful business  Hearing Aid Marketing 101 Presents World Renowned Success Coach Larry Wilson Helping Leaders Learn to Coach Themselves and Others To“Choose Well to Live Well”  As a Leader:       How would it impact your company if increasing numbers of potential customers were seeking out your organization to become their supplier of choice?      Whathttp://hearingaidmarketing101.blogspot.com/2009/05/marketing-hearing-aids-101-presents.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-5331073698526232911Tue, 26 May 2009 10:17:00 +00002009-12-21T11:18:47.043-08:00hearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid sales Stay In Touch With Customers AFTER The Sale Many dispensing audiologists and hearing aid practitioners figure that once the patient has been connected to the right device, properly tuned to test specs, their jobs are finished. And, in a sense they are finished – they have a happy customer. However, once that customer leaves the store, pruned and tuned, the smart hearing aid professional should http://hearingaidmarketing101.blogspot.com/2009/05/post-sale-marketing-building-business.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-1848161538085929109Mon, 18 May 2009 20:23:00 +00002009-12-21T11:19:07.686-08:00hearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid sales "Please get comfortable." You do it every day so entering your store is no big deal. It’s like walking in to your second home – the place you spend most of your time. And, because your office or retail store is the place you spend so much time, you might not even notice the things that would make a first-time visitor comfortable – or much worse, uncomfortable. A comfortable visitor stays in http://hearingaidmarketing101.blogspot.com/2009/05/is-your-hearing-aid-outlet-comfortable.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-7891259736507098018Fri, 15 May 2009 18:05:00 +00002009-12-21T11:19:33.533-08:00 Educate Your Customers to Build Positive WOM Each week you spend a great deal on advertising-at least you do if you own a successful hearing aid retail outlet.  There’s that half-page insert in the newspaper, there’s store signage, radio spots, marketing materials. Let’s face it; you spend a lot of money on notifying prospects about your business and the services you offer. It’s all http://hearingaidmarketing101.blogspot.com/2009/05/how-to-build-positive-word-of-mouth-wom.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-3519379957654912685Tue, 12 May 2009 18:52:00 +00002009-05-12T12:05:09.739-07:00Art of Warhearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesmarketing strategySun TzeSun Tze was a Chinese military general who wrote the definitive text on military conflict in 600 BC. The book is still required reading at West Point and all other military academies. The principles set forth by Sun Tzu can be seen in practice in military conflicts throughout history. Dwight Eisenhower employed Sun Tze’s use of deception to make D-Day a success.  Robert E. Lee, http://hearingaidmarketing101.blogspot.com/2009/05/art-of-war-by-sun-tzu-ancient-lessons.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-8202852989739706450Sat, 09 May 2009 14:18:00 +00002009-05-09T07:25:25.010-07:00cost-per-acqusitionhearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesLook for spikes andtrend linesCost Per Acquisition If you use a local ad agency to manage your marketing ask for a statement on current CPA – cost per acquisition. This number is a simple formula of marketing dollars spent divided by the number of store visitors converted to buyers, and your agency will have these numbers in your file.   If you manage your own marketing, calculate the CPA http://hearingaidmarketing101.blogspot.com/2009/05/cost-per-acquisition-cpa-max-your.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-1062004769189920687Thu, 07 May 2009 13:07:00 +00002009-05-07T06:14:08.897-07:00hearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesPut Your Customers At EaseThe in-take process is a valuable phase in the overall sales process. It’s an opportunity to gather critical client data for database storage. It’s also your opportunity to get to know the customer, his or her preferences, lifestyle, wants and needs. In fact, learning more about the customer’s preferences is the most important part of the in-take process. But first, howhttp://hearingaidmarketing101.blogspot.com/2009/05/conducting-productive-in-takes.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-2555763408638423788Mon, 04 May 2009 13:07:00 +00002009-05-04T06:24:30.512-07:00hearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesASK EMPLOYEES WHAT THEY COULD GIVE BACKTrying to stay ahead in this difficult economy is almost impossible for the independent hearing aid dispenser.  There’s competition, business expenses, and a market more interested in saving money than spending money even in matters of health. That means each individual hearing aid practitioner must find ways to cut business expenses without cutting the http://hearingaidmarketing101.blogspot.com/2009/05/tips-to-lower-operating-costs.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-9151498238090132480Fri, 01 May 2009 15:18:00 +00002009-05-01T08:26:04.742-07:00hearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesListen to your customers.When a prospect walks through the door of your hearing aid outlet, it’s important to take a pro-active approach and begin delivery of services immediately through client engagement. Here are some tips to create an instant rapport with your store visitors. 1. Greet the visitor. That person came in for a reason, most likely a solution – one you’ll provide, so don’t stand http://hearingaidmarketing101.blogspot.com/2009/05/10-tips-to-engage-your-customers-in.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-4170663476243154498Wed, 29 Apr 2009 13:07:00 +00002009-04-29T06:15:22.863-07:00SHOW THE TOWNSFOLK THE LATEST IN HEARING SOLUTIONSHearing aid dispensers should take the vanguard role in leading the campaign to improve quality of life through better hearing. And, simultaneously, increase their business’ bottom line.   Through special events and promotions, you attract the attention of people interested in learning more about hearing loss solutions. You also deliver serviceshttp://hearingaidmarketing101.blogspot.com/2009/04/boost-hearing-aid-sales-with-special.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-5892564233290811274Mon, 27 Apr 2009 12:21:00 +00002009-04-27T05:28:11.225-07:00Low Profile; High PowerJust What The Customer OrderedTo learn more about the start of the sales arc, please click here.   During the initial phase of the sales arc the hearing aid practitioner takes the time to learn about the lifestyle and preferences of the client. An in-take form is prepared and properly filed. And, if scheduled, the hearing professional may conduct a hearing evaluation to http://hearingaidmarketing101.blogspot.com/2009/04/top-of-sales-arc-part-2.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-1971493064675456055Thu, 23 Apr 2009 11:44:00 +00002009-04-24T03:34:17.849-07:00buying a hearing aidconsumer hearing aidshearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesThe highly-trained men and women who dispense hearing aids have a very difficult job. They must first learn about the lifestyle of each client and then research the perfect hearing aid to fit the needs of the buyer. Further, as I’ve mentioned before in this blog, the hearing aid dispenser is often “the face” of the hearing industry, playing the important role of interface between technology and http://hearingaidmarketing101.blogspot.com/2009/04/its-little-things-that-count-10-tips.htmlnoreply@blogger.com (John M. Adams III)0tag:blogger.com,1999:blog-8512121523428786311.post-8203665343922809003Sun, 19 Apr 2009 12:30:00 +00002009-04-19T05:42:19.588-07:00buying a hearing aidconsumer hearing aidsear healthhearing aid consumershearing aid dispensershearing aid marketinghearing aid retailershearing aid salesConsider the consumer's lifestyle!As a hearing aid practitioner of 40 years, I’ve learned a great deal about people and technology. Certainly the technology has changed since I first began to practice. Back then, hearing aids were big, clunky and they weren’t very effective. Feedback, spikes in volume, limited tuning. Today, my clientele has also changed. When I started, I mostly saw people in http://hearingaidmarketing101.blogspot.com/2009/04/discovery-phase-one-of-sales-arc.htmlnoreply@blogger.com (John M. Adams III)0