If you’ve ever tried writing a sales letter and got stuck, or worried about your response rates, your methods, or even never written a sales letter before, I’m going to give you a quick and easy top to bottom formula to follow, and add on some rules to finish off.

You don’t have to be the best writer in the world, have the greatest imagination in the world, or even have a masters degree. If you can write and read English, you can write effective and profitable sales letters, so let’s get started

Part One - The ‘Attention-Grabbing’ Headline

First up comes the headline. The ‘oh-so-well-known’ and the most apparent block of larger-than-life bold text at the head of the sales letter.

So what’s the intention of the headline? Well, the answer to that is twofold. Its first job is to capture the attention of the visitor. To snap them out of whatever they’re doing, and divert all their attention to your copy. The second, and most important, is to persuade the reader to read on. It’s a short, sharp taste of what you’re offering designed to make the visitor drop everything, snap out of their daily grind like trance, and listen to you.

When writing your headlines, it’s important to spend a little time playing with some words. What you have to remember is that to catch this attention in the first place, your headline needs to be short, and to the point. It’s not a summary of your product, and it’s not just there to grab attention which is completely unrelated to your product.

As with your product itself you can categorize a positive headline in the same way. Solve a problem, avoid pain, or gain something that the reader wants. Your headline has to show this right away.

The ‘how-to’ headlines and ‘discover’ headlines are popular because they work:

“How To Lose 10 Ten Pounds In 10 Days Without Sacrificing What You Enjoy!”

“Discover The Fastest Way To Write ‘Profit-Pulling’ Headlines With This One Secret!”

It really is a simple case of expressing the solutions your product offers, directly or indirectly.

Let’s say we’re taking a marketing perspective. Here are a couple of direct headlines to start out:

“Discover How To Make Ten Dollars For Every Dollar You Spend Online!”

“How To Add 50 Subscribers A Day To Your Opt-in List Without Spending A Single Penny!”

It’s as easy as that. Whenever you’re writing a headline, just remember the main aim of your product, the main problem it poses a solution to, or the main advantage it gives the customer, and tell them.

If you don’t like the how to approach, you can always go indirect, and use the ‘How I’ approach:

“Discover How I Increased My Sales Tenfold In Just Three Months With This One Simple Technique!”

“Watch Over My Shoulder As I Create A Sales System That Earns Me Ten Times My Investment Every Month, Without Fail!”

There’s nothing wrong with this approach at all. Personally, I prefer method one, telling someone directly what they can gain, but this kind of story telling method works too.

The staff at our Hotel working 7 days a week for a mere equivalent of a paltry £50 - £60.00 per week.

They served us all day, every day… for 14 days… with a smile on each of their faces happier than a child on Christmas day.

They think nothing of working 17-18 hrs a day keeping their holidaymakers happy; mopping up pewk from carefree and barely 18-yr old youngsters, unblocking toilets, taking criticisms from winging Brits that there’s no Heinz beans at breakfast time, while still having time to learn the ignoramuses how to speak their language.

In Britain, most of us are truly blessed with the things we possess, yet when our comfort zone gets interrupted, we moan like mad; when the sun doesn’t shine we moan; when we have to work more than 8 hrs we moan; when our computer crashes we moan; when someone in the family eats the last of the Cornflakes we moan; when we’re asked to learn something new we moan, yet when we want to better our lifestyles by creating an extra income from home we get mocked and laughed at, purely for trying to achieve something different to what everyone else is accustomed to.

Reaping the fruits of your labor in any internet business will only pay dividends once the seeds have been sown - in other words, you acquire the right education; reading and studying what is necessary to succeed while refraining from purchasing every single product launch that hit’s your inbox.

Moaning and giving up yields no more than reinforcing a procrastinating society, and can easily encourage ventures of ill-gotten gains.

I see many trainee Internet Marketers with an undisciplined and negative mindset of trying to make a quick buck rather than building a foundation for their own financial security.

Internet marketing has many elements and to be proficient at every one would take a lifetime. But whatever your own personal definition of Internet marketing is, you should at least think of it this way: Internet Marketing is purely “The Art of Putting Attractive Offers In Front of Highly Receptive Buyers While Over-Delivering On Ones Promises.”

Master even a quarter of this concept and you’ll do well, and let the mockers of society keep mocking, moaning and groaning.

As we head slowly into longer dark, frosty and chilly nights… a spree of overspending on the ‘fantastic-plastic’ for Christmas, and a declining recession (though the housing market depicts otherwise), I’ll think of the humble Turkish men who earn less wages than a UK Giro, yet they keep smiling 24/7… come rain or shine.

Oh… If we could all work like a Turk on our Internet business perhaps ‘Pareto’s principle’ would need redefining.

To your continued success,

Hans

==> Visit Commission Blueprint To See What I’m Talking About!

So what is Commission Blueprint 2.0 about, how will it benefit YOU, and why is it different to all the other affiliate marketing courses that you hear about?

Let’s get specific…

- You’ll get on-going support from both their help desk and forum. (A rarity)

- You’ll get lifetime access to the entire selection of “in-house” tools they use to make thousands of dollars each week with affiliate marketing. (saving you a TON of money in subscription payments)

- You’ll receive over 50 videos & 20 instruction manuals showing you the fastest way to quit your job selling other people’s stuff. (The quality of the material is outstanding)

- You’ll get case studies and insider knowledge about promotions that have generated as much as $500,000 in pure profit. (unheard of, and essential for success)

- If you have money to spend on advertising, you’ll be shown countless strategies to explode your profits and ROI.

- If you DON’T have money to spend, you’ll be thrown an absolutely ton of techniques to get you website traffic and sales without spending ANY money…

…and that’s literally just the beginning:

==> Visit Commission Blueprint To See What I’m Talking About!

The truth is this…

There are hundreds of affiliate marketing products released onto the market each year but this one is *totally* unique… like nothing you’ve EVER seen before.

If you do only one thing today, check out the following video as soon as you possibly can. You’ll find out WHY you need to do this almost as soon as it starts:

==> Visit Commission Blueprint To See What I’m Talking About!

Order Commission Blueprint 2.0 today, and you’ll receive these much-sought-after products absolutely f-r-e-e…

Bonus 1:

Chunk Copy

Private label rights to John Hostler’s ‘Chunk Copy’ valued at $297.00.

What is Chunk Copy?

A copywriting system that transforms any of your dull and drab sales pages, for whatever product you’re selling, into a cash-pulling ATM machine.

3 hours of high-impact video tutorials that takes a direct look over John Hostler’s shoulder, as he tears apart ‘humdrum’ copy and transforms it into every internet marketers dream - a high
converting sales page.

Take a look at his site at: www.chunkcopy.com to see exactly what I’m giving you. But don’t buy it there because I’m giving it to you for f-r-e-e when you by Commission Blueprint using the link here:

=> => Commission Blueprint 2.0

Call it ‘your very own copywriter’ on demand, because that’s exactly what it is.

Bonus 2:

PDF Domination including free software eWriter Pro.

Master resale rights to a another exceptionally-well-produced product that shows you exactly how to dominate niche markets.

Whether you are a new marketer or a marketer who wants the inside information from a successful information publisher, this program will explain it all.

..presented in high quality video with detailed step by step instructions, the veil will be lifted and you’ll discover the EXACT techniques and methods that could transform you into a staggering online success!

The possibilities with information marketing are limitless.

It’s up to you whether you want a five, six or even seven figure income. Whichever appeals to you most - it is ALL more than possible with information publishing.

Discover which niches every new information publisher instantly aims for and why most of them fail in that niche!

Find out how to quickly and easily create your OWN information products and sell them online for staggering profits!

Get step by step details that show you EVERYTHING you need to know and do to become a highly paid information publisher in mere days from now!

Again, this product is absolutely f-r-e-e when you purchase commission Blueprint 2.0 today.

How Do I Get These Bonuses Hans?

Simple…

Order Commission Blueprint Here: Commission Blueprint

… then simply send your clickbank receipt to:

hansstorrie@gmail.com to receive these never-to-be-repeated fabulous 2 bonuses that will undoubtedly compliment Commission Blueprint nicely.

Hurry, I’m only offering 25 bonus packages to my list of faithful blog readers. When they’re gone… they’re gone!

Go forth and prosper.

Talk soon,

Hans Storrie
P.S. The Early Bird Does Really Catch The Worm!:)

You’ve seen “The Wizard of Oz,” One of the greatest movies of all time…

The big theme was that the main characters all thought that they didn’t have what it takes to get what they wanted in life…

The Scarecrow thought he needed a brain…

The Tin Man thought he didn’t have a heart…

The Cowardly Lion was a scaredy-cat…

Dorothy felt lost and wanted to go home…

And it turned out that they all already had everything they needed…

But they were looking around outside of themselves, while they should have been looking inside…

==> Discover Spider Language Now

That’s usually the problem…we know a lot more than we think we know, but sometimes we just
need a little nudging from a “wizard” to remember it…

=======================
Pay No Attention to the
Man Behind the Curtain!
=======================

Don’t listen to the so-called “gurus” that try to get you to spend hundreds, or even thousands of dollars that you can’t spare to find out the supposed “secrets” that you must have…

They’re just throwing levers and flicking switches, dazzling and hypnotizing you with a fantastic floor show that’s all smoke and mirrors…

Just like the Wizard of Oz…

But you already have everything you need to learn these secrets…inside of you…

==> Discover Spider Language Now

With this product, you have your own personal SEO Wizard…

You’ll learn everything that it takes to know what most people think is very, very complicated
in easy to understand steps… one week at a time…

and you don’t even need a twister, a falling house, or a Wicked Witch…

It won’t break your bank, either.

To your continued success!

Hans

==> Discover Spider Language Now

This is something quite unique that I fear, if it gets into the wrong hands, will cause a major disruption to thousands of websites because Mass Article Control is ultra-powerful!

Why?

You see, as you may well know, article writing is still an amazingly effective way to get highly targeted visitors to your website without paying for traffic…

The only problem with writing articles is it takes a huge amount of time to write them…

And unless you LOVE writing more than anything else in the world, it’s quickly going to become a giant
energy suck on your time, dragging you down into a pit of total burnout…

If only there was a way to automate this vitally important but really boring task…

But hey, that’s what software is for:

==> Get The Mass Article Control Software Now

My friends Adeel and Bobby have just introduced Mass Article Creator…

You can get up to 100 articles or more with a few mouse clicks… and this is high-quality content, not the barely readable crap that typical “article spinners” cough out…

You have complete freedom to use the built-in options, or you can add your own words and phrases
anytime you like…

And Mass Article creator learns what you like as it works… it was built using the state-of-the-art
artificial intelligence technology…

**NOW, WHAT COMES WITH MASS ARTICLE SUBMITTER IS TOTALLY AMAZING!!**

- this new software will also SUBMIT your articles to the TOP ARTICLE DIRECTORIES for you at a push of a single button!!

This makes this unique Article Submitter Software a total breeze… and a no-brainer!

It’s so good it’s almost scary! And you can try it risk-free right now by heading to the link below:

==> Get The Mass Article Control Software Now

You’ve gotta be super quick because it won’t be available for long. It’s getting pulled from the market on July 29th 2009 to eliminate misuse and market saturation.

Don’t say I didn’t warn you!

To your continued success!

Hans Storrie

P.S. Download Mass Article Creator risk-free and get started in minutes… save yourself a ton of time and headaches while exploding traffic to your sites!

==> Get The Mass Article Control Software Now

Who’s it for and what can you expect?

This Video Tutorial course shows anyone, irrespective of age or technical skills, how to start your very own lucrative affiliate marketing business without any additional costs whatsoever, except for the cost of the DVD. This really is the most comprehensive step-by-step affiliate marketing course online today.

If you ever been disheartened by the fact that you need to pay for a domain name, web hosting, products to buy and orders to fulfill, then you can worry no more.

The No Money System affiliate marketing course takes away the steep learning curve and provides easy-to-follow steps that just require you to watch, pause if you wish and put what you learn into immediate action.

Take your time, work at your own pace and you’ll see incredible results from your efforts.

Go here now and order yours today while stocks last. It will be the best investment you’ve ever made:

>>>www.NoMoneySystem.co.uk

Creating a passive income, with multiple income streams, is undoubtedly, the best way to build yourself a nice retirement fund and/or creating financial independence for the long term.
The internet offers unlimited opportunities to create multiple streams of passive income and when deciding which opportunities to get involved with, these few pointers will guide you in the right direction:
1. Look for an opportunity that is run by a reputable person or company and offers a good residual income or payment plan.

2. With the above said, ensure that the opportunity has ‘built-in’ passive income streams that others can easily duplicate without too much involvement. After all, prospects joining an opportunity under you require guidance and mentoring. Having a system with this already built-in, enables you to simply promote your business rather than having to spoon-feed everyone that comes on board.

3. The more people you bring in to your opportunity the bigger the passive income, so ensure that every prospect can receive ongoing support, training and tutorials that will help them get the best from their investment. People are not duplicable, systems are. So having an opportunity that doesn’t require you to personally train your prospects but instead, lets a ‘built-in automated system’ do the work for you, is the ideal way to go.

4. Look for a passive income system that can do all the above purely on ‘Autopilot’ 24hrs a day, 7 days a week, 365 days a year is the ultimate in passive income creation.

5. Look for a system that comes with your very own fully-loaded passive income website that’s ready to take leads and transform them into paying prospects even while you sleep.

6. Finally, look for a system that others can duplicate with ease as this will determine the longevity and the success of a true, virtually hands-free, passive income system that will continue to work and provide you with the income you desire for many years to come.

Finding such a duplicable system needn’t be hard or difficult to set up. All you have to do is ‘plug-in’ to the secret passive income system that Home Computer Business Opportunities has done for you at: http://www.HomeComputerBusinessOpportunities.com

Affiliate marketing can, undoubtedly, be profitable - but creating your very own product can give you a great sense of self-achievement; self-worth and really make a new business worthwhile.

The parts that most newbies find confusing however, is the fact they don’t know where to start when creating their very own unique product for the very first time. An issue, once overcome can bring great rewards and a much-needed additional income in these ever-changing and difficult economic times.

Here are a few pointers to put you in the right direction and with a little patience and determination, can be really easy, fun and extremely profitable…

If you have no experience whatsover, take a PLR ebook and re-write adding your own voice or have it re-written by someone at www.elance.com, www.scriptlance.com or www.rentacoder.com

Choose a topic you’re passionate about by writing a list of all your hobbies, pastimes or things that are close to your heart. You’ll be amazed at what you can come up with.

Before developing the product, make sure there are hungry buyers in that specific market or niche by carrying out your own market and keyword research. Don’t make the mistake of creating a product first then hoping it will sell - find the market first then sell it to them.

Do a search for Private Label Rights products in your chosen niche and find an ebook that you can modify and author as your own. There are many excellent PLR websites around that offer some great products and finding them isn’t exactly rocket science.

Buy a domain name related to your product using the main keyword phrase in your domain where possible. For instance, developing a product about curing diabetes, you could have a domain name: www.curing-diabetes-forever.com - www.ways-to-cure-diabetes.com etc, etc.

Develop a simple 3 or 4 page website - Main sales page, privacy policy, terms and conditions and contact page. There are many great web hosting companies around to host your new website and I’d recommend using one that contains the Cpanel interface as it’s extremely easy to use.

Take an extract from your product and create a free report or email mini-series to offer your visitors in exchange for their name and email address. Example: “7 Surefire Ways to Eliminate Diabetes For Good.”

Once your website is published, it’s imperative that you incorporate an autoresponder loaded with 7 - 10 follow up messages and your free report or mini email series, so your website visitors can request it.

Give your visitors exactly what they asked for - don’t ever send them stuff that has nothing to do with what they want to receive. This is asking for trouble and you’ll have more unsubscribers and spam complaints than you know what to do with.

Have a link at the bottom of each email which sends the visitor back to your site to purchase your ebook - for instance:

To find out more about diabetes and how you can eliminate it for good, visit: www.yoursite.com

Build trust with your subscribers and always stay in touch - this will ensure your readers will start to look at you as a proven expert in your field. Doing so will eventually encourage sales of your product.

The above is a simple recipe and doesn’t need to be complicated. The costs involved to have hosting, an autoresponder and a PLR ebook that you can rewrite yourself totals in the region of around $50-$60 dollars initially and around $29.00 per month. Selling only one ebook per month at around $37.00 - well you can do the math. It can be extremely profitable.

Go ahead and get started and don’t forget to leave comments if you thought this was helpful.

Hans Storrie - www.HansStorrie.com

Chances are though, like most smart internet marketers, you probably want to save a whole lot of time and money. After all, if you were to create your own e-book for instance, expect to spend tens of hours doing the research you need, and then writing the book itself – and that’s if you’re only semi-decent at writing. If you’re a good writer, it will still take you hours and hours and if you’re terrible, well, forget it, because your e-book won’t sell!

Now, you certainly won’t go wrong by hiring a good writer to create a really good e-book, but think about how much a good writer is going to cost you. Wouldn’t you rather spend that money on getting visitors to your site so you can make more money?

I’m pretty sure, like me, you’re always looking for ways to save time and money on your internet marketing business. I’ll easily spend hours each week just reading up on the latest internet marketing happenings and news, in the endless search of improving the way I do business. In my latest search, I came across a really unique website, that’s well worth you checking out if you are serious about time and money saving:

http://plrwholesaler.com/download/clk.php?pid=2&a=35430

Now the name is pretty self-explanatory. This site was created by an internet marketer for internet marketers, and it’s a one-stop shop for PLR material. E-books, reports, training videos, e-courses – you name it!

The really wonderful thing about this site though is that membership is free. You can sign up as a VIP Member, which won’t cost you a cent, and you can download a huge amount of PLR material for free!

You can sell that material yourself as part of your own internet marketing business, and of course, you can change any part of the product to suit your target audience.

Don’t be put off by the free part either, in terms of the quality of the material that’s on offer, because I’ve downloaded the free PLR stuff myself and it’s of a really high quality.

I’ve paid plenty of writers in my time to create digital products, and I can honestly say that the quality of this material is just as good, if not better – without me having to pay the money I would pay a writer.

In addition to the free PLR material you can download as VIP Member, you can also access heaps of great information about how to improve your internet marketing business.

You also have the option of paying a small one-time fee to become a Full Member of the site, and that will entitle you to even more fantastic PLR products to download and sell, plus you can become an affiliate of the PLR Wholesaler website itself, and receive a great commission whenever somebody you refer signs up as a Full Member.

Regardless of whether you’re a paying member or not, you will have access to a regular e-newsletter that gets sent out, and if the testimonials are anything to go by, it’s definitely one e-newsletter that’s worth your while.

I can vouch for that too, and I am a real pro when it comes to deleting emails that bore me!

So, please do me a favor and join now – this is a site that’s definitely worth your time regardless of your level of experience in internet marketing, so visit it now at:

http://plrwholesaler.com/download/clk.php?pid=2&a=35430

I promise you won’t be disappointed.

Until next time, may you keep on selling!

Hans Storrie

2008 being a year of total bombardment by nearly every Internet guru under the sun offering ‘rich pickings’ to the vulnerable and the internet newbie that just loves to buy every product that comes out, yet still decides to do nothing with it, undoubtedly need a BIG WAKE-UP CALL!

Every new product launch; new opportunity or new course promising ‘rags-to-riches’ that weaves its way through cyberspace at the speed of light, and although you may not know it, contains in some sense, the same basic fundamentals which can achieve the same end result - more sales, more profits, more mlm leads, more people joining your opportunity, more affiliates for your business… or whatever the case may be.

When the internet marketing novice realizes that what I’m about to reveal can give you a head start in solving the so-called ‘puzzle’ to internet wealth, you may just get that ‘aha’ moment and then make 2009 your best year ever!

I see many small businesses today that struggle to get leads, let alone make any sales due to the SIMPLE fact that they’re giving their visitors no chance of letting them leave their name and email address in exchange for something of value; a sample chapter of their ebook; a product sample or a well written free report pertaining to what they were looking for when they originally came to the website.

4 Must-Have Components For Any New Online Business To Succeed

1. Good Cheap Website Hosting
2. A Top-Rated Sequential Autoresponder to Follow-Up With Visitors
3. The Ability to Write or Source Good Content; Reports and Follow-Up Emails
4. The Ability to Switch OFF The Television and Focus On Building Your Business 1 Step at a Time

The Potential Of The Above 4 Elements - To Make New Millionaire-Status Entrepreneurs

There are no secrets or hidden gems. Every course you contemplate buying in 2009 - Don’t! There’s no need.