GoECart Ecommerce Blog

Ground Breaking Automated Search Engine Optimization: Intelligent SEO™ by GoECart

2010-07-09T23:00:00.000-07:00

Recognizing the importance of search engine traffic for online retailers, GoECart has made the “search engine friendliness” of its software a major focus over the past several years. Due to the nature of search engine optimization (SEO) requirements for web pages, the process of optimizing web page content and meta tags has been largely time consuming and cumbersome for web retailers—until now.

Create an In-Store User Experience Using GoECart’s Adobe® Scene7® Integration

2010-06-22T01:36:00.000-07:00

We have all heard the phrase ‘a picture is worth a thousand words’ and it is well established that if you add images to your product pages, your conversion rate will significantly increase. However, today’s savvier online merchants are adding rich media to their sites— to both differentiate themselves from their competitors AND to present their products more effectively to site visitors.In order

Leveraging the Power of Customer Reviews to Drive Traffic and Sales

2010-06-22T00:42:00.000-07:00

A company’s reputation can make or break it. Whether you run an online or offline business, managing your brand’s reputation is a core business principle that needs focus and attention. As an ecommerce merchant, did you know you can leverage the power of “reviews” to help manage your brand? According to Kudzu.com, a whopping 86% of consumers read online business reviews before making purchasing

Google’s Latest Update Leaves Online Retailers Scrambling

2010-06-21T23:55:00.000-07:00

In early May, Google™ made a major algorithm update to its search engine with the goal of making ‘long-tailed’ results—phrases that contain three or more keywords—more useful. For example, a Google search for ‘Widget Model 554’ is a long-tailed search. Unfortunately, the change has adversely impacted online retailer's standings in the search giant’s results pages. Consequently, there has been a

GoECart Nominated for 2010 Connecticut Quality Improvement Award

2010-04-30T08:37:00.000-07:00

Last week, GoECart submitted its application for the 15th annual Connecticut Quality Improvement Award competition.From the CQIA's website: "The Connecticut Quality Improvement Award, Inc., America's first state-level quality award, was founded in 1987 utilizing the Malcolm Baldrige National Quality Award for Performance Excellence criteria in an effort to advance innovative programs that improve

GoECart CEO Talks About Important Trends for Online Businesses in Radio Interview

2010-04-05T05:31:00.000-07:00

GoECart’s CEO Manish Chowdhary recently sat down with Gregory Skidmore and David Lehn -- co-hosts of Greenwich Entrepreneurs Talk Show and WGCH radio program -- to discuss current trends in ecommerce and online retail. Mr. Chowdhary spoke about how GoECart helps growing small businesses and middle market companies to break through "growth choke points" and drive online sales in today’s

Flower Retailer Makes it Fun and Easy for Web Flower Buyers to See it. Send it. Smile.™

2010-02-12T07:03:00.000-08:00

We are pleased to introduce you to the newest member of GoECart's client family, flowerspot.com. flowerspot.com is a sister company of the Native Floral Group, one of the largest fresh flower bouquet companies in the USA delivering over 100 million farm-fresh flowers a year. flowerspot.com leveraged the help of the our professional services team to achieve a fully customized ecommerce

GoECart Teams with Avalara to Automate Sales Tax Management for Merchants

2010-01-18T06:27:00.000-08:00

We are pleased to welcome Avalara® to GoECart's Thriving Partner EcoSystem of best-in-class software and service providers. Avalara is leading online sales tax automation solution. Previously only available to Fortune 500 companies, the technology is now available to small and mid-sized merchants has been successfully integrated with GoECart.The integration provides GoECart merchants with

GoECart Participates in BRBC Fitness Challenge

2010-01-08T07:06:00.000-08:00

In an ongoing effort to contribute to the local community, over 90% of GoECart employees have recently participated in a 90 day fitness challenge along with 29 other companies in order to promote healthy work environments in the city of Bridgeport, CT.The Fitness Challenge was modeled after Aquarion Company's wellness program and launched by the Bridgeport Regional Business Council Health Care

Greenwich Entrepreneurs Interviews GoECart CEO Manish Chowdhary

2009-12-18T10:24:00.000-08:00

Recently, Manish Chowdhary, founder and CEO of GoECart was interviewed by Greg Skidmore and Pedro Ramirez of Greenwich Entrepreneurs. Listen along to this podcast, where Manish covers topics such as search engine optimization, spending habits, customer expectations, and the future of ecommerce. Learn more about the history of our company and our humble beginnings, and how we grew into the

GoECart Registered Trade Mark Awarded in India

2009-12-10T09:29:00.000-08:00

November 02, 2009In line with GoECart's desire to promote our brand in markets worldwide, the GoECart trademark has been certified for use by the Government of India's Trade Marks Registry. GoECart is steadfast in its commitment to providing exemplary ecommerce solutions and world class customer service to new and existing clients across the globe.

5 Postcard Marketing Mistakes You Can Easily Avoid

2009-09-25T14:14:00.000-07:00

Copyright 2009 Bob Leduc http://www.bobleduc.com/Postcards have proven themselves to be highly effective for marketing in the 21st century. But marketers often sabotage their own success with postcards by making some common mistakes in using them.Here are 5 postcard marketing mistakes many marketers make ...and some easy ways to avoid them.1. Not Defining a Specific Goal for Your PostcardsYou

GoECart and Merchant Focus Processing Partner to Bring Dramatic Cost Savings to Merchants on Credit Card Processing

2009-09-22T09:30:00.000-07:00

At GoECart, we're absolutely committed to helping our merchants Sell More, and part of that includes cutting costs on transactions without sacrificing quality or service. Recently, we've partnered with Merchant Focus Processing, a full service Ecommerce Merchant Account and payment gateway provider that offers both fixed-rate pricing and Interchange-Plus pricing, to bring our merchants two

GoECart Strategic Partner Webinar: Endicia Integration

2009-09-10T11:04:00.000-07:00

Did you know that GoECart now integrates with Endicia Internet Postage? You can leverage this integration to automate and streamline your domestic ecommerce postage needs, right from the GoECart Administration Panel. This includes real-time postage rates for USPS shipping, the ability to generate shipping labels on demand, void shipments easily, and much more.For GoECart merchants interested in

GoECart's Shopping Cart Abandonment Solution Featured in Retail TouchPoints E-Newsletter

2009-08-13T12:46:00.000-07:00

Retail TouchPoints is a leading online information network and weekly e-newsletter focused on helping retailers optimize the customer experience across all channels. One of their primary goals is to provide retailers with cutting edge insight into how to address some of their biggest challenges, and a hot topic of interest is shopping cart abandonment. Not surprisingly, their search led them to

Welcome to GoECart's New Website!

2009-07-06T12:01:00.000-07:00

After a series of usability studies and focus groups, we have been working arduously to update our web presence, combining the efforts of professional copy writers, graphic designers, information architects, business analysts and web programmers to bring the site to market using the latest Microsoft .NET technologies. Our new site features an intuitive information architecture to make it easier

Offer Multiple Payment Options to Support Sales Growth and Profit

2009-06-09T14:37:00.000-07:00

Listen to this Article Alternative payment systems are on the rise, and it's turning out to be a win-win scenario, with multiple payment options boosting sales and increasing revenues for ecommerce merchants, while at the same time, opening up payment options and increased privacy for a wider variety of consumers.GoECart

Comparison Shopping Engines Bring Customers Who Are Ready To Buy

2009-06-09T14:33:00.000-07:00

Listen To This Article A new breed of web search engines with cool names like Froogle , Nextag , Pricegrabber , and Shopzilla , have become increasingly popular with online buyers in recent months. Unlike their better-known, search-the-entire-web colleagues, these specialized comparison shopping engines focus on listings from online stores, and they include key product details such as price

What Every Merchant Should Know About the Leading Web Marketplaces

2009-06-09T14:22:00.000-07:00

Online Marketplaces - The Landscape at GlanceOnline Shopping Destination Pricing Policy Notes Comparison Shopping Engine Registration is free. Merchants register through a Google e-mail (Gmail) account and upload products through a comma separated value (CSV) product data feed file. Online Payment Processor $10 bonus to

Online Marketplaces: Market Outlook, Revenue Models and Recent Trends

2009-02-20T13:05:00.000-08:00

The forecast is bullish. Experts predict that by 2008, 27% of all e-commerce sales will be generated by multi-merchant product aggregators. Shoppers are expected to use Comparison Shopping Engines to the tune of $54.3 billion in revenues by 2008. There are primarily two types of prevalent revenue models among online marketplaces - pay per click (PPC) and percentage of sale (POS) or cost per order

Importance of Customer Tracking: The Fine Art of Website Analytics

2009-02-20T12:28:00.000-08:00

Web analytics defined Online dictionary Webopedia.com defines web analytics as "the study of the impact of a Web site on its users." For online store owners, this definition should be broadened to include a study of website's impact on overall return on investment (ROI). While the science of measuring trends in web traffic has been around for some time, the latest web analytic offerings have

Viral Marketing 101: Let Your Customers Promote Your Online Business!

2009-02-20T12:17:00.000-08:00

A good virus Everything that we've been taught online and off says that we should prevent rather than spread viruses...right? Well, when it comes to creating a buzz about your online business, spreading a virus-or more accurately-everaging the power of viral marketing, could be just what the doctor ordered. Like a sneeze transmits the common cold, viral marketing entices Web sites or users to

7 Simple Marketing Tips

2009-02-20T12:13:00.000-08:00

Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. Tip 1: You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent

Secure Your Online Store with SSL

2009-02-20T12:06:00.000-08:00

The threat is real These days, you can't turn on the television, pick up a newspaper, browse your favorite news website, or flip through a magazine without learning about the latest security threats plaguing online businesses and consumers. And last month's disclosure by major credit card companies that over 40 million cards may have been compromised is evidence that even the leading financial

Is Your Online Store Search Engine Friendly?

2009-02-20T11:57:00.000-08:00

Listen To This ArticleVital statisticsConsider the following:IMT Strategies reports that prospective customers find websites 10 times more often through search engines versus magazine ads, 38 times more frequently than direct mail, and 40 times more often than banner ads.Over 85% of the respondents to a Georgia Tech study indicated that prospects most often find websites through search engines