Eli Broad Global Inititiaves - News

Hult co-edits 40th anniversary JAMS

Tue, 07 Feb 2012 05:00:00 GMT

Director of the International Business Center and Professor of Marketing and International Business Tomas Hult recently co-edited the 40th anniversary issue of the Journal of the Academy of Marketing Science for which he is the Editor-in-Chief. The issue showcases the extensive network and reach of the editorial team led by Hult. For more information, visit marketing.broad.msu.edu.

Renowned Professor and Author throws down a challenge to India

Wed, 01 Feb 2012 05:00:00 GMT

Dr. G Tomas Hult, co-author with Dr. George Yip of the bestselling book ‘Total Global Strategy’ considered the question “Are Indian companies ready to go global” in his keynote address at S.P. Jain Institute of Management & Research’s Conclave 2012 in their auditorium, Mumbai on Friday January 13.
In his groundbreaking speech, Hult considered the five principal methods that Multi-National Corporations from around the world used to ‘go global’ and suggested that some Indian companies had much work to do to build a coherent International expansionist strategy
Factors he considered were; Industry drivers and the potential alignment of Government, market gaps and globally focused customers, cost drivers, position and resources of businesses and the parent company, and international market competiveness. All these factors create the right setting to enable Indian companies to have the ability to implement global strategy.
“The challenge facing Indian companies is to develop a cohesive and comprehensive home base strategy first” Hult commented. “It is important for Indian companies to fully understand what they are, to understand their core values as well as their core competences. The strategy which must be thoroughly developed must consider whether the value propositions that have won them considerable success in their home markets are replicable in other country and regional markets where very different customer needs are likely to be encountered.”
Dr. Hult’s speech was followed by a discussion moderated by Mr. Ashutosh Sinya, News Editor and Anchor of the TV station NDTV Profit. TV cameras were present, and a recording made to be broadcast in the next few weeks. Discussion panelists were: Dr. Tomas Hult, Director, Broad College of Business at Michigan State University, Mr. Dev Bhattacharya, Group Executive President and Business Head, Aditya Birla Group, Mr. Pradeep Parameswaran, Partner, McKinsey & Company, Mr. Sunny Banerjea, Partner and Head, KPMG Management Consulting, Mr. Shashank Tripathi, Executive Director, Partner and Strategy Leader, PricewaterhouseCoopers India, Prof. Prem Chandrani, Chairperson, International Business, S.P. Jain Institute of Management & Research and Mr. Kannan Chakravathy, Senior VP Strategy, Mahindra.
The audience of over 250 academics, senior managers, businessmen and students all enjoyed the three hour conclave.

International Business Center Comes to Mumbai

Wed, 01 Feb 2012 05:00:00 GMT

Dr. Tomas Hult, the Director of the International Business Center at the Broad College of Business, Michigan State University (MSU) and author with Dr. George Yip of the newly launched book, ‘Total Global Strategy’, visited SP Jain Institute of Management Research (SPJIMR) in Mumbai in mid-January. One of his key duties was to announce the establishment of a joint venture International Business Center, located at SPJIMR in Andheri, Mumbai between MSU and SPJIMR.
The International Business Center, founded at MSU is the most prominent and active trade research center in the world, currently researching trade and global strategy in over 200 countries.
The International Business Center has close links with MSU’s Academy of International Business, which provides knowledge networks and information exchange programs with Academics and Businesses in over seventy countries.
To open the work of the center, five research studies pertinent to India have been described and developed as opening statements.
The research, that can last as long as six months by contacting businesses, enterprise and governments, and carrying out surveys of existing sources will be carried out by SPJIMR Masters business students, who will be under the direction of MSU’s International Business Center’s trade specialist, Jade Sims. The students who will be ‘trained on the job’ will be working remotely with paired students at MSU International Business Center.
These research studies will be contributing directly to the understanding of business trends in India, in such sectors as Tourism, Energy and Automotive.
“India has few credible case studies in business that can set down markers for future growth potential, and enable business and organization to develop credible strategies,” remarked Prof. Prem Chandrani, Chair of International Relations at SPJIMR. Once completed, the case studies will also be used to be an aid to educate business in management development, and SPJIMR Masters students in the course of their preparation for Management roles in Indian business.
The establishment of the SPJIMR/MSU International Business Center is a significant milestone in the business life of Mumbai, and will help build close ties between Academics, Students and Business.

CIBER eNewsletter Volume 20 Number 1

Wed, 21 Dec 2011 05:00:00 GMT

Our latest newsletter featuring CIBER news and upcoming events.