GiansantiDesign

Building a stand-out campaign website

admin — Wed, 23 Nov 2011 16:10:51 +0000

The GiansantiDesign-ed website for Syracuse city school board candidate Michelle Mignano embraced turquoise and orange, standing out from the sea of red, white, and blue campaign sites. Built on WordPress, the Common Cents for Schools site was fast to create and easy to update by both the candidate and designer. I don’t take credit but [...]

The power of nice

admin — Fri, 08 Jul 2011 18:21:45 +0000

This spring, a student I met during the Upstate New York AIGA portfolio review interviewed me for his Professional Practices course at Mohawk Valley Community College. I was honored—even though it made me feel a tiny bit like a design elder! It was a fun exercise and, after working in the field for more than [...]

GiansantiDesign earns American Graphic Design Award

admin — Tue, 04 Jan 2011 22:24:29 +0000

Graphic Design USA magazine recently recognized GiansantiDesign with a 2010 American Graphic Design Award. Capturing the honor was GiansantiDesign’s identity design for Pulse Fitness Studio. For nearly five decades, GDUSA has presented national design competitions that spotlight areas of excellence and opportunity for creative professionals. The 2010 American Graphic Design Awards competition attracted a remarkable [...]

Pulse Fitness Studio brand and website design

admin — Thu, 23 Dec 2010 17:51:28 +0000

“People always remark how the first impression means everything—well I’m here to say it’s true. I don’t think people would have walked through the doors as quickly as they did if it weren’t for Joanna’s work creating the brand and website for my fitness studio,” says Pulse owner Tammy Panzironi. “Customers are always commenting on how [...]

SU Preview, or what I learned from newsprint

admin — Thu, 23 Dec 2010 17:42:54 +0000

SU Preview is the incoming student’s “go-to guide to life on the Syracuse University campus.” This summer, the university contacted me to bring a fresh, magazine-feel to this tabloid. Much to my surprise, I found working with newsprint’s limited color palette and printing capabilities refreshing. Lesson learned? Let printing constraints push your work further, instead [...]

The Maxwell Citizen commemorative booklets

admin — Thu, 23 Dec 2010 17:37:12 +0000

The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully. Both booklets use the same design on interior pages, keeping costs [...]

I can’t believe it’s not coated

admin — Tue, 18 May 2010 14:09:50 +0000

The Capstone magazine: Chock-full of engaging content and bursting with eye-popping color, the sophomore issue of the Syracuse University Honors Program magazine, The Capstone, hit mailboxes this month. Doubling as a brochure, the magazine is truly the program’s ambassador to the campus and the world. In addition to current news and features, there are stories [...]

How to market the intangible

admin — Fri, 16 Apr 2010 14:01:34 +0000

The Nottingham direct mail series: When your ‘product’ is an experience, why not let those who live it firsthand tell your story? That’s exactly the concept GiansantiDesign used for a recent series of direct mail pieces for The Nottingham, a senior retirement community in Jamesville, N.Y. “Joanna took the time to learn about our business [...]

Maximum message in a small package

admin — Tue, 07 Apr 2009 02:41:00 +0000

Whitman School of Management accounting brochure: The latest in a series of brochures for academic programs in Syracuse University’s Whitman School of Management came out in February. The double gatefold brochures are a standard 8.5 x 11 inches when folded, but open to a whopping 33.75 inches—that’s a lot of real estate for your message!

“And the best part—our pieces always look amazing when they deliver!”

admin — Tue, 07 Apr 2009 02:40:22 +0000

“With information that is constantly in flux, ever-tightening project timelines, and a growing number of contributing editors, a marketing publication for my organization tends to very quickly take on a life of its own. Luckily, Joanna isn’t put off by any of this, and I’ve found that much of my own tension subsides once I’ve [...]