Gerard Babitts

THE “ALWAYS ON” FILTER

Gerard Babitts — Wed, 24 Apr 2013 16:00:05 +0000

The supercomputers most people carry around in their pockets now enable consumers to broadcast and share good or bad things about your brand at all times. Ignore this at your own risk. Find more great insight at The Naked Brand.

CONTENT IS TOUGH. VERY TOUGH.

Gerard Babitts — Tue, 23 Apr 2013 11:01:18 +0000

Those who do, work for content companies. Those who can't, work for agencies.

THE CASE FOR CONTENT

Gerard Babitts — Mon, 15 Apr 2013 18:10:12 +0000

The Coca-Cola Company's Jonathan Mildenhall (and the animation studio Cognitive Media) explain how TCCC are transforming one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives.

HYPERMOBILITY & THE CONSUMER DECISION JOURNEY

Gerard Babitts — Sun, 14 Apr 2013 01:19:25 +0000

Five pointers to developing a marketing framework for the Always On Always Connected consumer

MEH

Gerard Babitts — Fri, 09 Sep 2011 13:54:26 +0000

I realized after not updating my blog for over a year that my heart’s not in maintaining a blog right now. I’ve found Twitter, Facebook, and Google+ a better spend of my time. Maybe I’ll come back. Maybe not. Or maybe one day I’ll get around to redesigning everything. One day…

PROMOTED TWEETS & THE NEW ADVERTISING AGE

Gerard Babitts — Thu, 01 Jul 2010 15:18:23 +0000

Mark down April 2010 as the month when consumers took control of advertising. That's when Twitter rolled out Promoted Tweets—its real-time, open conversational ad platform advertising model, where the content itself is the ad and where user engagement and resonance determine an ad's life cycle and exposure.

ALL I REALLY NEED TO KNOW ABOUT SOCIAL MEDIA I LEARNED IN PUNK ROCK

Gerard Babitts — Thu, 15 Apr 2010 02:09:17 +0000

The familiar echo of punk rock in the ethos of social media.

CRISIS CONFUSION

Gerard Babitts — Thu, 01 Apr 2010 16:18:29 +0000

If hundreds of hours of offline and online negative coverage and conversation can't derail Toyota's sales, how can we realistically talk about digital bruising anything but a few corporate egos.

SKITTLES’ RAINBOW REDEMPTION

Gerard Babitts — Tue, 16 Mar 2010 03:18:09 +0000

It's great to see Skittles making a 180-degree pivot to a new site that is a vibrant, Dali-esque online experience unlike almost any other brand-centric site.

THOUGHTS ON OBSTRUCTIONIST AGENCIES

Gerard Babitts — Fri, 05 Feb 2010 14:06:44 +0000

It's time for social media agencies to stop avoiding the client need for measurement and value and begin working on answers to increasing demands for meaningful social media ROI.