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Thoughts and Thunderbolts

Our thoughts about

Everything
  • Our Work
  • Culture
  • Ideas
  • Trends
  • Everything
Ideas
August 20 | 2019

Next-Gen Loyalty and Membership

by Adrian Ho
Culture
July 02 | 2019

The Zeus Jones L.A. Outpost Has Landed

by
Work
May 13 | 2019

Designing the Signage and Wayfinding for Minnesota United FC’s New Home

by Alex Register
Trends
April 17 | 2019

Strategic Timeframes: How Next-Gen Companies Shape the Future by Living in it

by Adrian Ho
Work
March 28 | 2019

Diets are dead. It’s time for Plantable.

by Jason Zabel
Ideas
February 25 | 2019

Category Creation: How Next-Gen Businesses Shape the Future

by Zeus Jones
Ideas
February 25 | 2019

Consumer Obsession: Vertically Integrating Your Company Around Unmet Consumer Needs

by Zeus Jones
Ideas
February 25 | 2019

Optimizing Human Potential: How Next-Gen Companies Outperform Their Competition

by Zeus Jones
Ideas
February 04 | 2019

When Going DTC, Build Emotional Connection First

by Adrian Ho
Ideas
November 02 | 2018

We Should Listen When Young People Say They Probably Won’t Vote

by Christian Erickson
Ideas
October 30 | 2018

Introducing Nostos: How We’re Reinventing the Agency Network

by Eric Frost
Ideas
October 24 | 2018

Market Architect: The marketing job of the future

by Christian Erickson and Mike Rook
Work
October 16 | 2018

The Entrepreneurial Future of Minnesota

by Reuven Perlman and Josh Grant
Culture
October 15 | 2018

Exciting News About The Future of the Zeus Jones Partnership

by Dave Annis
Ideas
August 09 | 2018

Start Think­ing About Mark­er Moments — not Cus­tomer Journeys

by Elsa Perushek
Ideas
August 09 | 2018

The Collapse of the Customer Journey

by Elsa Perushek
Ideas
July 10 | 2018

Innovation Is Hard — Here’s How to Stop Brainstorming and Make Something Real

by Jen Shadowens
Ideas
June 05 | 2018

Is Health Care the Future of Your Business?

by Gordon McIntyre-Lee
Ideas
May 18 | 2018

Born to Innovate

by Elsa Perushek
Work
April 30 | 2018

Envisioning the Future of Food

by Eric Frost and Katie Iwanin
Work
April 10 | 2018

Consistently Interesting: Bringing the Liberté Brand to the Web

by Elida Holte
Ideas
March 27 | 2018

Your Budget Model Is Killing Your Business

by Jen Shadowens and Heather Hinkel
Culture
March 14 | 2018

Building Our Own Tool to Solve the Performance-Review Problem

by Amanda Zweerink
Ideas
March 06 | 2018

Shift from Imagining the Future to Creating It

by Dipanjan Chatterjee
Ideas
February 21 | 2018

How Working for Profit Can Mean Working for Good

by Jen Shadowens
Ideas
February 06 | 2018

Building Participation Through Non-linear Storytelling

by Mike Rook
Ideas
January 23 | 2018

The Fastest Way to Understand Your Audience

by Katie Iwanin
Trends
January 16 | 2018

Less Isn’t More. It’s Boring.

by Lindsay St. Clair
Ideas
January 09 | 2018

3 Ways to Close the Gap Between Good Ideas and Funding

by Dipanjan Chatterjee
Work
December 20 | 2017

When a Holiday Gift Is More than a Holiday Gift

by Claire Dawson
Work
December 13 | 2017

Health is the New Indulgence

by Reuven Perlman and Missy Reinikainen
Trends
December 06 | 2017

Relevance Is Everything: Why adidas Is Winning

by Eric Frost
Work
November 30 | 2017

Ideas Are Nothing Without Action

by Peter Petrulo
Ideas
November 28 | 2017

Making Strategy Tangible

by Rachel Hardacre
Culture
November 21 | 2017

We’re Not Co-Workers. We’re Family.

by Claire Dawson
Ideas
November 14 | 2017

Keeping up with Culture Is More than Adapt or Die

by Adrian Ho
Work
October 25 | 2017

Three Marketing Tactics to Make the Everyday Exciting

by Jen Shadowens and Dana Bedessem and Lindsay St. Clair
Ideas
October 18 | 2017

How NOT to Use Design Sprints: A Warning

by Beth Larson
Ideas
October 04 | 2017

It’s Time to Rethink the Consumer Journey

by Adrian Ho
Work
September 26 | 2017

Why Corporate Training Falls Short

by Claire Dawson and Zach Jenson
Ideas
September 20 | 2017

Stop Googling and Get Out: How Real Experiences Can Revolutionize Your Work

by Eric Frost
Ideas
September 12 | 2017

Modern Creative Ideas: Designing for Scale

by Adrian Ho
Ideas
September 05 | 2017

How to Make Health Care Membership Matter: The Role of Trust in Service Innovation

by Zach Jenson
Ideas
August 29 | 2017

The Future of Health Care: 4 Solutions for Care Coordination

by Adrian Ho
Ideas
August 22 | 2017

The Danger of Simple Stories

by Jason Zabel
Culture
August 17 | 2017

Creating an Employee Handbook for a Company that Hates Rules

by Amanda Zweerink
Ideas
August 08 | 2017

3 Ways to Revolutionize Your Health Care Organization

by Gordon McIntyre-Lee
Work
August 01 | 2017

Taking a Risk With Unconventional Storytelling

by Laura Nelli
Ideas
July 26 | 2017

How Prototyping Is Changing the Way We Work: A Conversation

by Sarah Herberg
Work
July 18 | 2017

Helping Nonprofits Preserve Their Passion by Finding Their DNA

by Jen Shadowens
Culture
June 27 | 2017

How Sharing Experiences Can Create New Perspectives for All of Us

by Dana Bedessem
Culture
June 07 | 2017

How Flying the Whole Company to Canada Brought Us Closer

by Peter Petrulo and Claire Dawson
Work
May 31 | 2017

Putting Atomic Design into Practice on Code42​.com

by Alex Register
Work
May 17 | 2017

Redesigning Famous Dave’s: How Heritage Can Lead a Brand into the Future

by Claire Dawson
Trends
May 10 | 2017

The Hidden Cost of Uber: Weightless Companies and the Future of the Economy

by Adrian Ho
Ideas
April 12 | 2017

What Happened to the Modern CMO?

by Katie Iwanin and Zach Jenson
Work
March 29 | 2017

Connecting Purchases to Healthy Forests

by Missy Reinikainen and Mike Rook
Trends
March 22 | 2017

The Shrinking Role of Humans in Decision-Making

by Adrian Ho
Culture
March 15 | 2017

The Evolution of Production

by Kristan Nolan
Ideas
February 28 | 2017

The Question of Ethics: Is Business Responsible for Building a Better Future?

by Ashleigh Penrod
Culture
January 24 | 2017

The Evolution of Our Open Office

by Brad Surcey
Culture
January 12 | 2017

What We Can Learn from the Music of 2016

by Lindsay St. Clair
Work
December 20 | 2016

From Eat Street, with Love

by Robert Skoro
Ideas
December 07 | 2016

Getting Raw About Empathy in Life and Work 

by Beth Larson
Ideas
November 22 | 2016

The Evolution of Culture and Brands

by Adrian Ho
Ideas
November 17 | 2016

What Developers Can Learn from the Coffee Industry

by William Fendler
Culture
October 25 | 2016

Zeus Jones’ Top 5 Halloween Movies

by Elida Holte
Ideas
October 19 | 2016

Why We Should All Be Called Creatives

by Jason Zabel
Work
October 12 | 2016

The 4 Key Strategies Behind Our New Website

by Alex Register
Trends
September 30 | 2016

(Art) History Repeats Itself

by Robert Skoro
Culture
September 07 | 2016

How a Summer of Feeling like a Failure Was Exactly What I Needed

by Ben Olson
Culture
August 31 | 2016

The More Ultimate Guide to The State Fair

by Peter Petrulo
Ideas
August 24 | 2016

A Value-Exchange Business Model in 3 Steps

by Elsa Perushek
Ideas
August 16 | 2016

5 Reasons Why Innovation Is Good For Your Brain

by Katie Iwanin
Ideas
August 03 | 2016

How To Create An Ecosystem Around Shared Values

by Adrian Ho
Work
July 26 | 2016

Feeding A Happy City at Mess Hall

by Elida Holte
Culture
July 13 | 2016

When Work Gets Personal: Building Your Own Strategic Framework

by Ashleigh Penrod
Work
June 24 | 2016

Scaling Viral Impressions: A #postitwar Case For Preparation

by Jen Shadowens
Culture
June 15 | 2016

Welcoming Our Not-Interns

by Sarah Herberg
Culture
June 07 | 2016

Creating the Next Generation of Leadership at Zeus Jones

by Dave Annis
Ideas
May 29 | 2016

Redefining How We Measure and Evaluate Scale For Brands

by Colin Murphy
Culture
May 25 | 2016

How an ​“Affront to Capitalism” Plans for The Future

by Rob White
Ideas
May 18 | 2016

It’s Time to Evolve the Brand Guide (And How We Design for It)

by Alex Register
Ideas
May 10 | 2016

Four Principles of Brand Partnership

by Laura Nelli
Ideas
May 03 | 2016

Unicorn Ethics: When Profit & Growth Become Separated

by Adrian Ho
Ideas
April 26 | 2016

Measuring Brand Purpose: 5 Lessons Learned

by Sarah Herberg
Ideas
April 20 | 2016

An Evolving Model for Modern Brands – Beyond ​“Belief, Purpose, Pursuits”

by Christian Erickson
Ideas
April 12 | 2016

Do Business Ethics Matter? Getting a Competitive Advantage

by Sarah Lansky and Jessica Nordell
Trends
April 04 | 2016

Is Big Data Taking Over Business? Five Ways to Embrace Your Common Sense

by Katie Iwanin
Work
March 29 | 2016

Into the Unknown: Creating Our First Book

by Beth Larson and Gordon McIntyre-Lee
Culture
March 22 | 2016

Out of Left Field – Why We Want Interns with Diverse Backgrounds

by Ellie Schneider and Claire Dawson
Trends
March 15 | 2016

Nike vs. Adidas

by Eric Frost
Culture
March 03 | 2016

Not Like Me: How Homogeneity Impacts Our Work, and What We Can Do About it 

by Sarah Herberg
Trends
February 29 | 2016

Welcome to the Age of Otherness

by Robert Skoro
Ideas
February 16 | 2016

You’re Never Too Big to Be Authentic

by Claire Dawson
Trends
February 08 | 2016

The Merging of Cause and Business – And Why It’s Key to Understanding Young Consumers

by Becky Lang
Ideas
January 27 | 2016

Why Brand Transparency Still Matters

by Katie Iwanin
Ideas
January 07 | 2016

Do The Underlying Structures of Your Company Support How Value Is Created?

by Adrian Ho
Work
December 22 | 2015

This Year, Let’s Make Merrymaking Matter

by Laura Nelli
Culture
December 16 | 2015

We Need to Talk

by James Diers
Work
December 09 | 2015

Building The Boka Design Language

by Alex Register
Trends
December 03 | 2015

Organizational Strategies for Coping with Complexity

by Adrian Ho
Culture
November 18 | 2015

Zeus Jones Push-Up Club: Building an Idea From the Inside Out

by Mike Rook
Culture
November 11 | 2015

How We’ve Built Zeus Jones Around Radical Collaboration With Clients

by Christian Erickson
Culture
November 04 | 2015

Why You Should Never Use the Word Learnings: How to Write Like a Human

by Claire Dawson
Ideas
October 30 | 2015

Why You Should Stop Being So Original

by Laura Nelli
Culture
October 22 | 2015

Advice From the ​‘Real World’ for College Students

by Ellie Schneider and Stacia Burtis
Trends
October 15 | 2015

Metaphors and Mental Models

by Adrian Ho
Work
October 12 | 2015

How Creating Boka Made Zeus Jones Better Flossers

by Amanda Zweerink
Work
October 02 | 2015

3M Thinsulate at the US Burton Open

by Stacia Burtis
Culture
September 25 | 2015

The New Rules of Vacation

by Amanda Zweerink
Culture
September 18 | 2015

Secret Messages from Zeus Jones: On Interning and Minutiae

by Micah Mackert
Work
September 10 | 2015

Design Sprints – Collaborative Real-Time Problem Solving

by Peter Petrulo
Culture
September 04 | 2015

Why It’s Time to Start Caring About Gen Z

by Becky Lang
Culture
September 02 | 2015

The Ultimate Guide to the Minnesota State Fair

by Peter Petrulo
Ideas
August 25 | 2015

Infrastructure For Modern Brands

by Adrian Ho
Culture
August 21 | 2015

Breaking Up With Traditional: My Intern Experience at Zeus Jones

by Kelsey Seiler
Trends
August 12 | 2015

The 100-Day Project

by Stacia Burtis
Culture
August 06 | 2015

What Your Wardrobe and Modern Branding Have in Common

by Beth Larson
Ideas
July 17 | 2015

Towards the Definition of a Modern Business.

by Adrian Ho
Culture
July 16 | 2015

Taking Charge of Your Career: A Creative’s Perspective

by Laura Nelli
Work
July 01 | 2015

Rebranding the Aquatennial

by Becky Lang
Work
April 24 | 2015

Circle: Introducing Digital Currency to the Masses

by Alex Register
Work
March 25 | 2015

Minnesota United FC Joins MLS

by Brad Surcey
Work
February 06 | 2015

Prepare + Prosper

by Becky Lang
Culture
October 24 | 2014

Infographic: How Does The Twin Cities’ Advertising Industry Stack Up For Women?

by Christian Erickson
Culture
March 01 | 2014

It’s Zeus Jones’ 7th Anniversary. Here’s a Look at What The Agency Could Have Been Called.

by Becky Lang
Work
December 17 | 2013

Hats for the Holidays

by Becky Lang