tag:blogger.com,1999:blog-3957360423510484962024-03-12T21:28:50.672-07:00SEO Freelancer Kolkata, SEO Expert in Kolkata, SEO & Digital MarketingGetAdvanceSeo provides latest SEO tips, search engine updates, digital marketing guide and SEO services. So, if you are searching for SEO & Digital marketing expert or SEO freelancer then feels free to contact.Unknownnoreply@blogger.comBlogger107125tag:blogger.com,1999:blog-395736042351048496.post-83115155692544456622021-07-28T09:30:00.005-07:002021-07-28T09:32:00.288-07:00What are the top Site Performance Evaluation Factors<p> </p><p>Is creating a website an assurance that it is doing well and producing the desired results? The answer to this question is no. People do not spend money on creating a website only to exhibit creative skills. A professional website is created so that the sales volumes can be enhanced and there can be more conversions. To get a better feel of this, it is important that website owners keep a regular check on how things are progressing. In other words, you should be able to figure out whether the website is performing up to the mark or things are not progressing as per expectations.</p>
<p>Here are some key evaluation factors that would help in determining website performance.</p>
<h3>1. Focus on conversion rate and not traffic</h3>
<p>A lot of people visit websites but that actually does not assure that your website is running successfully. You can only rate your website as successful if you are getting more conversions. Certain website owners do not measure the productivity of their website even when it has been running for a long time. They believe that the website is running successfully only because the visitor count is high. However, you can only rate your website as successful if you are getting more online conversions resulting in improved sales. By performing comprehensive SEO analysis on regular intervals you can easily maximize your conversion rate.</p>
<h3>2. Use Metrics that matter</h3>
<p>It is important for website owners to differentiate between important and unimportant website metrics. You should know which factors can have an impact on the website. In other words, the correct KPI’s (Key Performance Indicators) should be used to analyze the progress. With so much information that metrics provide, it becomes hard to select the factors that actually impact website performance. Do not waste time on comprehensive reports that do not give any insight of the website performance. Instead, focus on factors that actually impact the performance.</p>
<p><img alt="website metrics" class="aligncenter size-full wp-image-3009" height="317" src="http://www.sociablweb.com/wp-content/uploads/2018/12/website-metrics.png" width="550" /></p>
<p><b>•</b> You need to focus on a metric that defines the ratio between visitor count and number of successful sales leads. This would actually give you a confirmation about whether the website is performing as per expectations or not. If you see that the conversion rate is high, you can reach the conclusion that the website is performing up to the mark. On the other hand, if there are lots of visitors and the traffic rate<span></span></p><a name='more'></a> is high but the website is not getting enough sales, you can reach the conclusion that the website is lacking something.<p></p>
<h3>3. The standard of leads</h3>
<p>It is a good perspective if you are getting more leads but that just does not end the <a href="http://www.sociablweb.com/test-and-improve-performance-ecommerce-site-tools">website performance</a> checking process. What kind of leads are you getting? What kinds of sales are being generated? Are the leads producing enough revenue? These are some aspects which can be used to determine website performance.</p>
<h3>4. New and Returning Customers</h3>
<p>Visitor count is always not the perfect measure to determine whether a website is getting the desired results or not. The important thing is that you need to interpret these results in a proper manner.</p>
<p><b>•</b> If you have a good count of visitors, check whether most of them are new or returning. A high count of returning visitors means that your services are being liked because of which more people are returning. On the other hand, if you are getting a good visitor count but majority of them are new every time, you can reach the conclusion that major improvements have to be made to your website. A high count of returning customers usually results in more sales leads. In other words, if you are getting more regular visitors, it means that the website is doing well and things are going in a positive direction. Google Analytics is one of the many tools that can be used to check whether you are getting a good count of regular visitors or not.</p>
<h3>5. Traffic Sources Used</h3>
<p>It is important to know how people are hearing about your website. Are they typing the URL directly? Are they reaching your website through another website connected through back linking? Is email marketing resulting in more visitors? The answers to these questions would help you in determining the sources through which visitors are reaching to your web page. Here are some common sources that are used by visitors to browse web pages.</p>
<p><b>•</b> Referrals are a common way to reach a website. Customers may visit a website and then click the link to your web page provided on one of the pages. This does happen when a lot of people do not know about your website.</p>
<p><b>•</b> Using keywords is a common option to get to a web page. When people are searching for a specific product or service, the top ranked websites falling in that category are displayed. A lot of people visiting your page may be using this method.</p>
<p><b>•</b> Email marketing is a common method through which people visit web pages. For instance, if you have send bulk emails to potential customers and the content is appealing, potential buyers who would be interested to know more about you would visit your link.</p>
<p><b>•</b> Social media is a key platform for marketing products and services. If you have a well-designed page on Facebook or an interactive twitter account, customers would browse your website to get more details and insights.</p>
<h3>6. Calculating the profit percentage and ROI</h3>
<p>In the end, it is all about earning profits. Companies and brands spend large financial sums to design websites so that they can earn more profits by enhancing customer exposure. Here are some key points which can prove to be very helpful.</p>
<p><b>•</b> To determine the ROI that you are getting, you need to compare investment done on conversions with the actual profit being earned. If more money is being spent on conversions and the profit margins are smaller, it simply means that your website is not on the right track and you need to redefine the strategy.</p>
<p><b>•</b> As a website owner, you need to be well aware of the alarming KPI signs so that blunders can be avoided. The performance of websites fall drastically when the failure patterns and signs are not analyzed properly and rectified on time. The ROI is a key KPI through which you can gauge the progress of the website clearly.</p>
<h3>7. Average time spent by user and bounce rate</h3>
<p>An online visiting your website is not enough and performance of the website depends on other related parameters.</p>
<p><b>•</b> You should know about the bounce rate of the website. The bounce rate defines the number of visitors who visit the web page but do not spend sufficient time looking at things. This does happen when your website does not offer what they are looking for. If your website has a high bounce rate, it simply means that you need to improve the content and other website features to engage the user.</p>
<p><b>•</b> If users are spending long time frames on your website, it is a positive aspect. This means that your website is interesting and the users like spending time viewing things.</p>
<p>A lot of website owners do not know the difference between bounce rate and spending time. If your website has a high bounce rate, it would be hard to attain the needed success. A high bounce rate identifies that your website lacks quality content or enough product related information.</p>
<p>On the other hand, if visitors are spending constant time duration on the website, you can reach the conclusion that your sales volumes would increase.</p>
<h3>Conclusion</h3>
<p>The performance of a website is dependent on several factors. To judge whether your website is moving ahead in a successful manner or going towards a downfall, you have to weight it against these factors.</p>
<p><b>•</b> Having a lot of visitors is not a necessary sign that people are interested in your products. It depends on the conversion rate that the website has. In other words, you need to see how many customers visiting the website are actually making purchases. Regular visitors are more inclined towards making purchases.</p>
<p><b>•</b> By using the key performance indicators, you can use Google analytics and other similar software applications to check the count of visitors. If your website has a high bounce rate, count it as a negative factor. This gives the impression that your website does not have enough interesting content to keep the user engaged. Another reason may be that the visitor may not be interested in your products.</p>
<p><b>•</b> How much profit are you earning from the website as a result of successful conversions? The ROI of the website is a clear factor to check the success of a website. If you are spending more money on getting a higher number of conversions and the ROI is less, it simply means that the progress of the website has to be improved. For this purpose, check the weak areas of your website and try to improve them.</p><p><a href="https://www.sociablweb.com/top-site-performance-evaluation-factors"> Original>> </a><br /></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-63637518902599388622021-04-16T05:27:00.003-07:002021-04-16T05:34:24.545-07:00Tips for Managing Your Brand Online<p> </p><p><img alt="brand management strategy" class="aligncenter size-full wp-image-2994" height="350" src="http://www.sociablweb.com/wp-content/uploads/2018/11/brand-management-strategy.jpg" width="550" /></p>
<p>Brand management is an area of web marketing that businesses tend to overlook. In one study conducted by Salesforce (Marketing Insights), 63% of respondents reported that they had engaged with the content of a particular brand only to be disappointed in the end. 97% of them went on to state that the experience slight or severely affected their perception of the brand. 23% of them stated that the experience was so bad, they would never again engage with the brand in the future.</p>
<p>As you have probably realized by now, brand engagement can have some serious long-term consequences if not done correctly. It can mean the difference between failure and success as brand management has a direct influence on a buyer's purchasing decisions.</p>
<h3>So what exactly is brand management?</h3>
<p>In simple terms, online brand management revolves around keeping track and facilitating the perception that people have of online businesses. The scope of brand management is far-reaching and touches upon anything that has to do with public opinion.<span></span></p><a name='more'></a><p></p>
<h3>This includes but is not limited to the following:</h3>
<p>● website<br />● social media<br />● articles<br />● online reviews<br />● search engine results<br />● anywhere online that has conversations going about your business</p>
<p>As you might imagine, many factors need to be considered. Hence managing your brand for web marketing is extremely important. Consider a <a href="https://www.labelinsight.com/Transparency-ROI-Study" rel="noopener noreferrer" target="_blank">2016 Transparency ROI study</a> conducted by "Label Insights" which states that 94% of consumers are more likely to patronize a brand that they perceive as one that offers complete transparency.</p>
<p>Without brand management, businesses can never get a grip on how their customers perceive their company as well as the products or services that they offer. With brand management, companies can make a desirable impact on their target market which will help fuel growth and consumer reach in the future.</p>
<h3>So where do you start?</h3>
<h4><b>Create and implement branding guidelines</b></h4>
<p>A common mistake that businesses make is that they tend to be inconsistent with the messages they use to brand themselves online. Inconsistent branding can make it difficult for people to recall your business and makes your company appear disorganised and indifferent. Establishing precise guidelines for branding helps your business avoid such pitfalls and highlight the things that make your products or services stand out from that of your competitors.</p>
<p>Online print and digital publishing software can help your business maintain consistency in every stage of your branding campaign. This includes marketing messages, graphics and logo design, sales templates, landing pages and the like.</p>
<h4><b>Train your staff in brand management</b></h4>
<p>Having guidelines for brand management is good and all but it will not do your business any good if your people do not implement them. This includes everyone that plays a hand in representing your business such as your sales staff and SEO experts.</p>
<h4><b>Keep track of your brand mentions online</b></h4>
<p>People can spark conversations about your brand in all sorts of places online which includes social networks, forums, blogs, and even the comments section. Whether that is a good or bad thing depends on what is being said about your brand which brings us to the next part.</p>
<h4><b>Respond positively to brand mentions</b></h4>
<p>Now that you have uncovered places where people are talking about your brand, it is time to pitch in on the conversation. The idea is to respond positively to the comments and questions people have about your brand and constructively acknowledge criticisms. In many cases, a complaint about your brand can turn into praise when people see that your business cares enough to respond and help people.</p>
<h4><b>Leverage available online brand management tools</b></h4>
<p>Now achieving the goals mentioned above are easier said than done. Fortunately, there are <a href="http://www.sociablweb.com/free-web-resources-to-become-more-productive" rel="noopener noreferrer" target="_blank">tools that will help you manage your brand</a> better.</p>
<p>You can start by setting up Google Alerts to send you email notifications whenever the search engine comes across a term or phrase related to your brand. You might also consider investing in premium applications that are purposely designed to track brand mentions -- Social Mention, Hootsuite, and Sprout Social just to mention a few.</p><p> </p><p><b>Original source:</b> <a href="https://www.sociablweb.com/tips-for-managing-your-brand-online">Tips for Managing Your Brand Online</a><br /></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-87592249145827949922020-12-23T08:42:00.002-08:002020-12-23T09:00:10.226-08:00Effective Instagram Marketing Secrets for Your Business<p>According to statistics, 63% of teens use Instagram on a daily basis. Hence, you can easily guess who the Instagram masters are. As a marketer, you must learn about the tricks you need to use to make your Instagram marketing campaign work. And knowing the secrets that the regular users don’t can definitely help you to strategize better.</p>
<p>Of the<span> </span>1 billion<span> </span>monthly active Instagram users,<span> </span>34% are millennials. Thus, if you don’t align your campaign with this demographic as your target audience, it is going to be a total failure. Instagram introduces new features every now and then. You have to make the right use of the same to attract the maximum number of users.</p>
<p>Here are some Instagram secrets you can use for promoting your brand:</p>
<h3>1. Using effective hashtag</h3>
<p>Twitter has shown us how hashtags can be used in a brand new manner, but Instagram is where we see the maximum use of hashtags. On Instagram, a lot depends on the correct use of the hashtags. While using the right hashtags can bring many users to your profile, the wrong hashtags can give out the impression that you are using it without having much knowledge about it. You can use different strategies for using the hashtags and see which one works for you. If you use related and local hashtags, it can bring you a better result, ensuring that your post will always reach the right people.</p>
<h3>2. Instagram influencer marketing</h3>
<p>This method of marketing can be effective for every business, be it a cosmetic brand or a<span> </span>homework help service. This marketing method uses influential people to promote your product/service on Instagram. Consumers get highly influenced by these personalities who have a significant impact on their purchase decision. An article by Variety shows that teens get more influenced by YouTube stars than the regular celebrities. It is also seen that these individuals can engage the audience in a better way than the usual stars. Thus, using them for promoting any product or service can be very beneficial for <span></span></p><a name='more'></a>any brand.<p></p>
<h3>3. Use emotional content</h3>
<p>Many mainstream brands are using this to create their marketing campaign. Breaking traditional stereotypes, recent accidents or incidents, etc. that touch the emotions of the users are widely used on Instagram. If you create a campaign that gives the audience a sense of belonging, they are more likely to engage with that post. Apart from enhancing engagement, real emotions also help in portraying to the audience that your company is an authentic one. You can check the reaction of the audience on honest content and posts that have a touch of personality to it.</p>
<h3>4. Making seamless feeds</h3>
<img alt="instagram feed template" class="aligncenter size-full wp-image-2987 ls-is-cached lazyloaded" data-sizes="(max-width: 371px) 100vw, 371px" data-src="https://www.sociablweb.com/wp-content/uploads/2018/10/instagram-feed-template.jpg" data-srcset="https://www.sociablweb.com/wp-content/uploads/2018/10/instagram-feed-template.jpg 371w, https://www.sociablweb.com/wp-content/uploads/2018/10/instagram-feed-template-204x300.jpg 204w" height="545" src="https://www.sociablweb.com/wp-content/uploads/2018/10/instagram-feed-template.jpg" style="border: 0px none; box-sizing: inherit; clear: both; display: block; height: auto; margin-left: auto; margin-right: auto; max-width: 100%; opacity: 1; transition: opacity 400ms ease 0ms;" width="371" />
<p>Source- http://andrewmacarthy.com/andrew-macarthy-social-media/seamless-instagram-feed-template-photoshop</p>
<p>You might have seen many famous brands on the pages of Instagram. It is a gallery filled with separate photos that are edited in a way to make one big picture. As Instagram is mostly for visual products, the more beautiful you will make your profile, the more users you will attract.<span> </span><a href="https://www.sociablweb.com/6-instagram-key-hacks-for-customizing-instagram-post" style="background-color: transparent; box-sizing: inherit; color: #2980b9; text-decoration: none;">The key to creating this type of post</a><span> </span>is by investing in editing, which can be done by using the Photoshop app. If your business does not require you to create content constantly, this strategy can prove to be a good one for you.</p>
<h3>5. Hold contests</h3>
<p>It is a great way to drive in traffic not only for the other social media sites, but also for Instagram. If you are a product-based company, you can hold giveaways, which can generate a lot of buzz among the users. You can create different types of contests based on your niche. You can ask the users to like the post, follow your account, and tag their friends to the post to participate in the contest. This will help in increasing your followers’ base and your brand will also reach out to a lot of new users.</p>
<h3>6. Interact</h3>
<p>A good customer experience can go a long way. By replying to the users’ comments on your post and interacting with them, you can build a lot of trust and respect among your customers. There is another way to get likes and followers that most of the teenagers use. ‘Like for like’, ‘follow back’, ‘comment back’ are some of the comments that you can use on the posts of some celebrity if you are just starting your marketing campaign on Instagram. Thus, if your posts get more comments and likes, it is more likely to reach out to the right audience.</p>
<h3>7. Live Broadcast</h3>
<p>Another feature of Instagram that is doing wonders for customer engagement is Instagram Live. You can see that many big brands often create live videos. Try to give some valuable information to your audience through the live video. Users like this feature because they can interact with you at the same time as the video is going live. You can have an interview with some important person in your industry. If you deal with a product, you can show how to use it in the best way, or use the Live option to make a new product launch, or to hold a Q&A session with the users. You must ensure that the content is interesting, which will ensure that the audience keeps watching it till the end. Before going live, you can make a post or announcement of going live on the Instagram story. This way, users will know exactly when you are coming live and watch it upon being released.</p>
<h3>8. Monetization tool</h3>
<p>Today is all about giving your followers the convenience or ease to find your product with a few clicks. Instagram is a great platform to give that comfort to your customers. Just by clicking on the product image, users can see the details of the product or can directly go to the e-commerce site, from where they can purchase it. Monetization mediums like Have2Have or Like2Buy can help you to add these features to your post. Also, you should keep the link to your shopping site in your bio. Thus, you can use Call to Action to your posts saying, “to buy this product, click on the link in the bio”. Thus, the visitors on your page will not have to give much effort into finding your product or service and can make an easy purchase. In this way, you can increase your sales and earn customers very easily.</p>
<h3>9. Instagram stories</h3>
<p>Another way to up your game for promoting your brand is with the correct use of the Instagram story. This successful feature of Instagram lets your brand to be in the minds of consumers if you use it regularly. Instagram stories appear at the very top of the app, and it is what the users see first. If you regularly maintain your story, you may get the chance to rank first on the feeds of your followers. Thus, you must keep on posting interesting content on your Instagram story.</p>
<p>Social media has evolved to be a great medium for marketing, and Instagram has emerged as one of the most successful platforms for promoting and selling products and services. If used properly, the secrets revealed above can bring multiple benefits to your company.</p>
<p><i><b>Original source :</b> <a href="https://www.sociablweb.com/instagram-marketing-secrets-for-business" target="_blank">9 Effective Instagram Marketing Secrets for Your Business</a></i> <br /></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-21584188157804874092019-05-08T09:10:00.001-07:002020-12-23T08:47:07.945-08:00Digital Marketing Strategy for Your Law Firm<div dir="ltr" style="text-align: left;" trbidi="on">
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Setting and following through on a legal digital marketing strategy does not differ radically from other efforts you will undertake to grow your law firm’s business. You do, however, need to understand that digital marketing for lawyers is not the same as putting together an advertising initiative.</div>
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First, you are not paying for TV time or billboard space. When you do<span> </span><a href="http://www.sociablweb.com/best-place-to-learn-digital-marketing-seo" style="border: 0px none; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">digital marketing</a>, you are investing in and improving the ways you connect with potential clients. Added to that, you need to rely on technology and tech services to a greater degree than you are accustomed to.</div>
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Legal firm cannot detail every step toward developing and carrying out a successful legal digital marketing strategy here but follow us as we outline four key principles.</div>
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Start by Setting Measurable Goals</h3>
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This step is simple. Your primary goals should be</div>
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• Increase traffic to your law firm’s website.<br />• Increase the number of visitors to your website who request consultations and decide to hire one of your lawyers.</div>
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Both goals are easily measured. Additionally, the actions you must take to achieve these overarching goals will constitute many of the milestones you must reach as you progress through your written digital marketing plan.</div>
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The very beginning of the planning process is also the time to establish realistic timelines for when you want to accomplish certain tasks. For instance, since it can take a full year to redesign and relaunch your website, setting a six-month deadline for doubling the number of unique monthly website visitors is probably unreasonable. Your existing site will not immediately attract more clicks just because you type out “more clicks.”</div>
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Make Your Website the Focus of Every Part of Your Plan</h3>
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<img alt="website plan" class="aligncenter size-full wp-image-2979" height="300" src="https://www.sociablweb.com/wp-content/uploads/2018/10/website-plan.jpg" style="border: 0px none; display: block; font-size: 13px; height: auto; margin: 0px auto 10px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="550" /></div>
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Everything you do in the name of digital marketing for law firm should be done with the intent of attracting visitors to your website, keeping visitors on your website, and convincing them to pick up the phone or click into your online contact form. Ways to do these things include, but are not limited to,<span><a name='more'></a></span></div>
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• Creating and regularly adding high-quality web content in the form of practice descriptions, explainer articles, videos, and blog posts that showcase your experience and answer questions potential clients will have;<br />• Offering a quality user experience in the form of readable text, intuitive navigation, and a pleasing color scheme; and<br />• Displaying impossible-to-miss contact information.</div>
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Designate a Digital Marketing Lead and Commit Resources</h3>
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Make legal digital marketing a priority. Even more importantly, make legal digital marketing one senior staff member or attorney’s priority.</div>
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Posting new content, tracking and analyzing visitor/client data, and keeping the website up and running 24/7 takes time and attention that people working in a law firm can just as easily spend serving existing clients. Do not let digital marketing tasks become the things that get done when there is nothing else to do.</div>
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In the same vein, add digital marketing lines to your budget spreadsheets. Some tasks will go under operations (e.g., content management, data analytics) and others will count as capital expenses (e.g., server upgrades, website redesign). You do not need to break the bank, but you must make sure funds are available when you need them.</div>
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Do Not Go It Alone</h3>
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Yes, legal digital market involves computers and coding and social media and copy writing and a whole slew of other activities that fall well outside the job descriptions for lawyers, paralegals, and clerks. At a minimum, make hiring an experienced, collaborative, and full-service website development firm one of the earliest steps in your digital marketing strategy. It will benefit you even more to partner with a website development firm that offers marketing consulting services.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-23894773227516838912019-02-19T01:25:00.002-08:002020-12-23T08:46:44.284-08:005 Ways to Boost Social Media Presence of Your Brand or Business<div dir="ltr" style="text-align: left;" trbidi="on">
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Do you know? More than 2.7 billion peoples are using Social Media Networks in the world. Now, if you are not using Social Media for your business then you are missing out the fast and an effective way to reach almost half the world’s population. Hence, for any successful brand, Social Media presence is very important.</div>
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But, by <a href="http://www.sociablweb.com/category/social-media" style="border: 0px none; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">social media presence</a>, it does not mean you keep posting on various social media networks. Posting random articles will not help your brand. For improving social signal, a proper strategy is required. Hence, in this post, we have shared 5 ways (in fact secrets) to increase the social media presence of your brand.</div>
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Use of Proper Hashtag</h3>
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The hashtag is a word or phrase preceded by a hash mark (#). For Example, <b style="border: 0px none; font-size: 13px; margin: 0px; padding: 0px; vertical-align: baseline;">#SociablWeb</b> is a hashtag. A hashtag can boost your social presence when they’re used correctly in your social media strategy.</div>
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The hashtag is the best way to drive more engagement during your events. Your attendees will share the message using the event-specific hashtag and expand the reach of your event. Next, anyone can join these events by using the same hashtag. Being a part of the same hashtag, it will create a great exposure for your brand and business.</div>
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<img alt="hashtag-sample" class="aligncenter size-full wp-image-2972" height="418" src="https://www.sociablweb.com/wp-content/uploads/2018/10/hashtag-sample.jpg" style="border: 0px none; display: block; font-size: 13px; height: auto; margin: 0px auto 10px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="454" /></div>
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Automate Social Media Sharing</h3>
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One of the ways to boost your social media presence is to take the help of untapped networks. Create an account on these Social Media Networks and thereby increase your target base.</div>
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But, managing these social media accounts is not as easy as creating it. It is very difficult to stay active on each social media networks. Hence, the role of automation gets aroused.<span><a name='more'></a></span></div>
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What if, you automate your Social Media Posting? When you post a message on one Social Media Network, it will get automatically posted on other networks. Of course, this will save yours lots of time.</div>
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Now, you can automate this activity using IFTTT. <a class="external" href="https://ifttt.com/" rel="noopener nofollow" style="border: 0px none; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">IFTTT</a> is (If This Then That) website that integrates your online apps and devices together.</div>
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<img alt="ifttt" class="aligncenter size-full wp-image-2973" height="273" src="https://www.sociablweb.com/wp-content/uploads/2018/10/ifttt.png" style="border: 0px none; display: block; font-size: 13px; height: auto; margin: 0px auto 10px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="520" /></div>
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By using IFFFT, you can post the message on all online platforms together. All you need to do is create a Applets on the IFTTT website. Rest, it will take care of it.</div>
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IFTTT website works for almost all kinds of online platforms including Social Media Networks.</div>
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Revive Old Blog Posts</h3>
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If you are having a blog with a large number of posts, its become very difficult to maintain exposure to old blog posts. Hence, reviving old posts will help you to keep your old post live and drive more traffic to your site. It will also boost your presence on various social media networks.</div>
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This is the best strategy for a website or blog with lots of content on it.</div>
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<img alt="reviving old posts" class="aligncenter size-full wp-image-2974" height="310" src="https://www.sociablweb.com/wp-content/uploads/2018/10/reviving-old-posts.jpg" style="border: 0px none; display: block; font-size: 13px; height: auto; margin: 0px auto 10px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="520" /></div>
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Social Media Page Optimization</h3>
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Do you know, like <a href="http://www.sociablweb.com/top-essential-seo-ranking-factors" style="border: 0px none; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Search Engine Optimization</a>, you can also optimize your Social Media Profiles? Social Media Optimization includes identifying the keywords that your users would typically search for.</div>
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<img alt="social media optimization" class="aligncenter size-full wp-image-2975" height="304" src="https://www.sociablweb.com/wp-content/uploads/2018/10/social-media-optimization.jpg" style="border: 0px none; display: block; font-size: 13px; height: auto; margin: 0px auto 10px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="520" /></div>
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Hence, Social Media Optimization will help you to attract more number of users to your account and thereby boost your social media presence.</div>
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Proper Use of Images and Attractive Title</h3>
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This is the last but the most important and common way to boost your social media presence. Do you know? On <a href="http://www.sociablweb.com/increase-pageviews-fans-with-facebook-recommendation-bar-lightbox-plugin" style="border: 0px none; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Facebook</a>, more than 350 million photos are uploaded per day. This number indicates that there are lots of images and information, competing for users’ attention. Hence, it is very important to post your image and content strategically. You should always ensure that the uploaded image is related to your content and in best available dimension only.</div>
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In the above post, we can clearly see that the image is representing the content and it get easily fit in the given dimension.</div>
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Next, it is also important to use the attractive title for your post. It will engage more number of users to your post. As told earlier, posting a random post will not help your brand to boost its presence.</div>
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That’s it. If you use the above techniques then it will surely boost your social media presence for your brand.</div>
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Over to You</h3>
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What do you think about this article? Do not forget to share your opinion with us. Further, if you face any problem in boosting your Social Media Presence then feel free to contact us. We will be happy to help you.<br />
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<i><b>Original source :</b> <a href="http://www.sociablweb.com/ways-to-boost-social-media-presence" target="_blank">Ways to Boost Social Media Presence</a></i></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-37482659495174670432018-12-12T03:32:00.002-08:002020-12-23T08:45:09.384-08:00Press Release Distribution: How to Get Maximum Exposure<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-zFWGuwyqs_w/XBDwmMSkVEI/AAAAAAAAA5Q/Jlm9uws_umMcPkSXXdgWTPAfMtaegwgEQCLcBGAs/s1600/press-release.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="300" data-original-width="550" height="218" src="https://1.bp.blogspot.com/-zFWGuwyqs_w/XBDwmMSkVEI/AAAAAAAAA5Q/Jlm9uws_umMcPkSXXdgWTPAfMtaegwgEQCLcBGAs/s400/press-release.jpg" width="400" /></a></div>
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One of the most powerful and easiest ways to expose your story to the public is by reaching the media. However, it isn’t easy to gain publicity since reporters are receiving a hundred of pitches daily.</div>
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You have to find ways to pique their interest. Your story must stand out from the rest. How would you make it possible?</div>
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Here are 11 ways to distribute and get maximum exposure for your content:</div>
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1. Identify your target reporters.</h3>
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You have to identify your target reporters and news outlets before reaching out. Keep in mind that cold pitching is a big no in public relations.</div>
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Create a media list. Identify reporters and influencers relevant to your industry. Include all pertinent details, including their name, position, contact details, social media handles, links to relevant stories they have written and information about how to pitch them properly.</div>
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Update the list on a regular basis. Make sure that you don’t miss out anything. Media people move a lot of times.</div>
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Sometimes, they move from one publication to the next. Others are transferred to other niche. The time you pitch your story, they may not even be covering the same type of stories anymore.</div>
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2. Know where to get information of reporters.</h3>
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After identifying reporters and news outlets, you need to know where you can get information about them. Fortunately, there are many resources available online to get details.<span><a name='more'></a></span></div>
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You can use the search engines to find information, online databases and social media channels to quickly start your media list. There are a lot of free online sites where you can get email addresses and contact numbers of several journalists and influencers.</div>
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3. Personalize your pitch.</h3>
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It is very important that you personalize your pitch. Journalists would pay more attention if you show that you are interested in their job, and what they write.</div>
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Personalize a pitch by telling them that what you know about them. Mention that you are a big fan, or that you have read their latest coverage and you really admire their work.</div>
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It’s very significant that you build instant traction with them. You can pitch better when you know their interest, the type of story they write, or their pitching style.</div>
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You can have a better chance of landing publicity for a personalized pitch. Make sure that you know how to spell their name right. If not, you’ll end up in the spam folder and you’ll get rejected permanently.</div>
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4. Build relationships for the long term.</h3>
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Building relationships is not enough. You need to build long-lasting relationships. If you are serious with media relations, you need to leverage tactics that will grow relationships with them.</div>
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For instance, find a social media site where you can connect with relevant media, influencers and writers. Use the channel to connect with them.<br />Copy the names of relevant journalists in your media list. Retweet their posts and mention their stories on your blogs.</div>
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You have to go the extra mile. Copy their contact information. Reach out with them on other social sites that they are active in.</div>
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Make sure that if you have significant message to tell, they have the feeling that they know you. If you are able to do this, you are surely going to have an edge over your competitors in the market.</div>
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5. Do not do mass pitching.</h3>
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It’s very common for PR professionals to take the shortcut. However, doing this tactic is not going to get coverage.</div>
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A lot of businesses commit this mistake, making it harder for them to get publicity. They thought that if they are sending their release to more journalists and influencers, they get more chances to have their stories picked up.</div>
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They should instead send their story to a few journalists, who cover the same story in the magazines or newspapers. This way, they get a better possibility of getting media coverage. Make sure to pitch it several weeks in advance before it hit the wires.</div>
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6. Reach out to local reporters and local publications.</h3>
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It is the dream of every company to get publicity from major news outlets like<span> </span><a class="external" href="https://www.newswire.com/features/distribution" rel="noopener nofollow" style="border: 0px none; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">newswire press release publications</a>. However, don’t focus all your effort in seeking coverage from national publications.</div>
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You can have better chances if you are going to target local newspapers and magazines where your story is more relevant. Since your story has a local angle, it resonates well with the people in your area.</div>
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There is too much competition in the national media, unless you are pitching a breaking story. Don’t discount your chance to gain better exposure from the local media and publications.</div>
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7. Send embargo to core outlets.</h3>
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If you are sending your story under an embargo, you should send it a day before to the news publications. It offers a more simultaneous release of the news the time it is released on the wires. Publications don’t want to appear that they don’t get fair chances to break a story, even by the company’s own publication.</div>
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8. Create a flawless pitch.</h3>
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Your pitch should be free from errors, including grammar, spelling and punctuation. Remember that distribution is important, but you should make sure that you have a well-written release.</div>
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Your release should be a ready-to-publish copy as much as possible. Don’t expect journalists to correct it for you.</div>
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Correct all mistakes before sending it. Even minimal mistakes are counted.</div>
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9. Make the job of the journalist easier.</h3>
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Journalists receive loads of pitches daily. If you give them a ready-to-publish copy, you will have more chance that your story gets picked up.<br />Follow the best practices in writing releases. Make sure that your release is written following the inverted pyramid of writing. Provide the key message at the lede paragraph.</div>
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Include images or a video that makes your story more interesting and shareable. Avoid jargons, buzzwords and adjectives. Be on point and factual.</div>
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Include quotable quotes. If they don’t find your quote useful, they still have to get their own quotes which may consume a lot of their time.</div>
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Show that you care about them by making their job easier. If you follow these tips, you are most likely to get coverage.</div>
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10. Timing matters.</h3>
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Timing is crucial in distributing releases. You need to send it at the most appropriate time and date before journalists start pitching to their editors.<br />Avoid pitching on Mondays and Fridays. The most popular days for pitching is between Tuesdays to Thursdays.</div>
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Don’t pitch on the hour as you are less likely to gain coverage. A lot of PR professionals and marketers pitch on the hour. To have a better chance that your story is picked up, pitch at the 6th minute of the hour.</div>
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Don’t pitch during the holidays, unless you are sending a breaking news story. Avoid sending it also after the office hours and before 8:00 a.m.</div>
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11. Craft a great headline.</h3>
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Headlines should be catchy, interesting and newsworthy. Journalists assess the quality of headlines before they go on and checking the lead.</div>
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Original Source : <a href="http://www.sociablweb.com/press-release-distribution-how-to-get-maximum-exposure" target="_blank">Press Release Distribution: How to Get Maximum Exposure</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-70791164886423044092018-10-05T08:34:00.000-07:002018-10-05T08:36:32.584-07:0022 Free Web Resources You Can Use To Become More Productive<div dir="ltr" style="text-align: left;" trbidi="on">
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Do you constantly find yourself struggling to keep distractions at bay? Are you unable to maintain your productivity? Well, we feel you! In the age of the internet, there is absolutely no dearth of distractions. So, how do you complete the tasks that need your undivided attention? The internet has a fix for that too. It provides you with the access to various resources that enhance your productivity.</div>
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<img alt="web resources" class="aligncenter size-full wp-image-2960" height="310" src="https://www.sociablweb.com/wp-content/uploads/2018/09/web-resources.jpg" style="border: 0px none; display: block; font-size: 13px; height: auto; margin: 0px auto 10px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="550" /></div>
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1. <a class="external" href="https://hootsuite.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Hootsuite</a></h3>
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Instead of diverting your attention, operate each of your social media pages and profiles when you have the opportunity to get things done productively. Now imagine that you’ve put together a great blog post and you really want to leverage the power of social media to disseminate the content as far as possible. Instead of tweeting and sharing about it on all of your social media profiles one by one, you can utilize Hootsuite to determine exactly when and how often you want your blog post to be circulated on each of your individual social media pages.</div>
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Now, if the ideal time of promoting your content on Facebook falls on Tuesday mornings between 8 and 9 am, enter the specific date and time on Hootsuite to ensure it gets shared on that particular day. Repeat the same <br />
<a name='more'></a>process for other platforms to engage a large number of viewers.</div>
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2. <a class="external" href="https://unroll.me/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Unroll.me</a></h3>
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You may be on your toes, always busy with some important work. It is obvious that you wouldn’t want your inbox to be crammed with unnecessary emails. When you sign in to use Unroll.Me, you’ll come across a detailed list of all your subscription emails. You can unsubscribe from the services that you no longer require. Also, for the subscriptions that you want to retain, the software will “roll” them into a single message so that you can go through it every day rather than skimming through scores of emails.</div>
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3. <a class="external" href="https://www.productivityowl.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Productivity Owl</a></h3>
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This is an extension of Google Chrome that helps you to stay productive. This extension is known to literally appear in front of your face. Whenever you are spending a few extra minutes browsing through the web pages that you know you shouldn’t be looking at, the little Productivity Owl appears from the corner of your screen to notify you that it’s time to stay away from social media so that you can complete your pending tasks that have to be completed urgently.</div>
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4. <a class="external" href="https://www.audible.ca/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Audible</a></h3>
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The books you read are a deliberate investment in your personal development. But how do you maintain the habit of reading when you are busy? Well, there’s a simple and fun solution to this problem. You can listen to audio books instead!</div>
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When you use this application, you can listen to books while you walk, run, or on your way to work.</div>
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5. <a class="external" href="https://slack.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Slack</a></h3>
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This is an instant messaging service. If used to its fullest potential, it can assist the teams within an organization to keep up with a flow of tasks through group chats and a tool for transferring files quickly and seamlessly. Most importantly, it enables you to personalize your notifications so that you’re only looking into it when you have to.</div>
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Slack provides the basic service for free, and you have the option to avail the subscription service to meet the requirements of your business.</div>
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6. <a class="external" href="https://itunes.apple.com/in/app/podcasts/id525463029?mt=8" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Podcasts</a></h3>
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Podcasts can be a vital resource for productivity, specifically when you have a purpose. Want to learn about crucial business insights or how to boost your self-confidence? You can listen to a podcast on self-improvement. Keep your iTunes handy and let Podcasts perk you up.</div>
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Also, when you are in need of some innovative ideas from that business book your colleague raved about, you can listen to a non-fiction podcast. They’re fun, free, and will allow you to gain sufficient knowledge to increase your productivity in a limited span of time.</div>
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7. <a class="external" href="https://gottcode.org/focuswriter/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">FocusWriter</a></h3>
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This resource offers a simple, distraction-free writing process for anyone who needs to accomplish important tasks and writing assignments. With this tool, you get a simple, full-screen blank canvas where you can begin writing your assignment without interruptions.</div>
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It also consists of features like alarms, goal setting, timers, themes, typewriter sound effects, statistics, and spell checking. No wonder this tool has been recommended by essay writers and assignments experts from distinguished homework help services.</div>
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8. <a class="external" href="https://ifttt.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">IFTTT</a></h3>
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The acronym for this resource is “If this, then that”, and it’s an application that enables you to create simple chains of productivity using simple “recipes”. These “recipes” serve as Actions and Triggers that compel you to stay productive.</div>
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For instance, you can form a recipe that inadvertently turns every email you get in your Gmail account into reminders in your iOS Reminders app.</div>
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9. <a class="external" href="http://whoahaha.com/wakerupper" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Wakerupper</a></h3>
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This website offers you simple telephonic reminders, so that you can set the alarm at a particular time to remind yourself of significant events. You can set the alarm for reminding you about taking your medication on time, sneak out from a boring meeting, or set follow-ups for tasks you meant to accomplish within a specific time. Another iPhone app that is similar in nature is Due for iPhones, which continuously reminds you of the things you need to get done until you finish them.</div>
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10. <a class="external" href="https://www.coach.me/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Lift</a></h3>
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Do you want to get into the habit of running every day? Or do you want to consume more water than you usually do? Want to spend at least 15 minutes reading before hitting the bed? Lift assists you in nurturing better habits by maintaining your daily progress and sending you push notifications to indicate that you need to stay on track. Another great website for inculcating good habits is HabitForge, which provides a system that will act as a daily reminder of your goals.</div>
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11. <a class="external" href="https://doodle.com/features/mobile" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Doodle</a></h3>
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If you are trying to organize a meeting, you don’t have to go through the cumbersome process of sending emails and then follow-up emails to ensure the availability of all the parties concerned. Rather, you can use Doodle to determine a few potential windows of time that are reasonable to conduct the meeting, and also ask everyone concerned to confirm a suitable time that works for them. It’ll be much convenient to find the time slot that will be reasonable for everyone.</div>
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12. <a class="external" href="http://www.moosti.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Moosti</a></h3>
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Pomodoro is an Italian term for “tomato,” and it originally refers to the tomato-shaped cooking timer Francesco Cirillo utilized as a college student. His technique comprised of breaking a task down into 25-minute long of continuous work, with a five-minute break squeezed in between. Moosti is a fairly simple way to use the technique while you’re trying to accomplish the task at hand.</div>
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13. <a class="external" href="https://www.zamzar.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Zamzar</a></h3>
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Are you looking for a great file converter to convert PDF documents? Zamzar lets you convert different documents, images, video, and audio formats. The next time you’re searching for tools to convert PDF file, you can use this app.</div>
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14. <a class="external" href="https://selfcontrolapp.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">SelfControl</a></h3>
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What if we tell you that it’s easy to dodge the temptation to constantly check your social media pages, be it Facebook, Snapchat or Instagram? Yes, it is not impossible after all. SelfControl, as the name aptly suggests, is an application that lets you block your own access to various distracting (read: social media) websites, your mail servers and almost all the tempting traps floating around on the web.</div>
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All you need to do is set a particular timeframe to block the specific sites to your blacklist and click on the “Start” option. Until the timer goes off, you won’t be able to visit those websites even if you restart your computer or remove the app.</div>
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15. <a class="external" href="https://coffitivity.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Coffitivity</a></h3>
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It has scientifically been proven that people tend to be more productive with their work when they get white noise in the background. This website recreates the sound of a coffee shop to attain the perfect blend of calm and chaos. This will enable you to get over the slump and enliven you to carry on with your work without feeling stuck. Other websites that present great background noise for maintaining your focus and your productivity are Focus At Will and Rainymood.</div>
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16. <a class="external" href="https://www.gutenberg.org/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Gutenberg</a></h3>
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Are you looking for some random e-book to read? Gutenberg might become your favorite tool. It is an online library that comprises of over 46,000 free books that you can read anytime. You can select a book from a wide variety of categories like history, technology, education, and fiction. This way, you can make productive use of your time, instead of switching between the same apps all the time.</div>
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17. <a class="external" href="https://evernote.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Evernote</a></h3>
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This might as well be recognized as the titan of web resources that support you to become more productive. With Evernote, you can stay on the right track with your daily tasks and engagements. What’s more, you can utilize this resource by implementing it along with the Getting Things Done productivity methodology, and you’ll be setting yourself up for success for a considerably long time.</div>
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18. <a class="external" href="https://www.spreeder.com/cx/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Spreeder</a></h3>
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You may be an avid reader, but it’s understandable if you haven’t quite grasped the ability to read 300 words a minute and actually remember that information. The wise thing to do is to gradually improve the speed of reading and comprehension. This is when Spreeder comes in. The website presents software that boosts your ability to read faster and remember the information that you read. This is another tool that ensures you don’t have to compromise with your productivity.</div>
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19. <a class="external" href="https://play.google.com/store/apps/details?id=personal.andreabasso.clearfocus&hl=en" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Clear Focus</a></h3>
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This is another timer which utilizes the Pomodoro Technique to stop you from wasting too much time in distractions. The tool helps you to focus on the task at hand, by providing small breaks in between work sessions. This way you are able to concentrate more and get things done in a lot less time. Just a tap of a button and you will successfully accomplish your task.</div>
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20. <a class="external" href="https://sleepyti.me/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Sleepy Time</a></h3>
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There’s a good reason why this tool is on the list. No matter how many productivity tricks, resources, or tool you apply, these will never replace your body’s need for sleep. Sleepy Time is a bedtime calculator that is supposed to assist you in maintaining a steady and healthy snoozing schedule.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 20px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
You can switch it on before you hit the bed and let it determine how many hours of sleep you need to catch for your body to function at high levels of productivity throughout the day.</div>
<h3 style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #2771ba; font-family: Arial, Helvetica, sans-serif; font-size: 20px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: bold; letter-spacing: normal; line-height: 1; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
21. <a class="external" href="https://www.getflashnotes.com/join/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">GetFlashNotes</a></h3>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 20px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
Don’t have enough time to read the pile of books you want to finish? You can use GetFlashNotes book summaries and read them without losing out on your productive hours, in less than 20 minutes flat. Also, you can read the best self-help, business and finance books in a matter of minutes. The tool makes a great productivity resource that you should never let go of.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 20px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
What’s more, the summaries come specifically formatted for every device, so that’s a win-win for everyone.</div>
<h3 style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #2771ba; font-family: Arial, Helvetica, sans-serif; font-size: 20px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: bold; letter-spacing: normal; line-height: 1; margin: 0px 0px 16px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
22. <a class="external" href="https://www.quora.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 20px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Quora</a></h3>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 20px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
Quora is possibly the most popular amongst all other web resources that help with productivity. You can count on it whenever you need an answer to a question, whether it’s about life lessons, relationships, or general knowledge.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 20px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
The advantage of posting your question on this website is that majority of your answers are provided by people who actually know the subject you’re enquiring about.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 20px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;">
Using these resources would ensure that your productivity never suffers and you accomplish all the tasks efficiently.<br />
<br />
Original -- <a href="http://www.sociablweb.com/free-web-resources-to-become-more-productive" target="_blank">SociablWeb</a> </div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-6885555356447849932018-08-01T09:25:00.000-07:002018-10-05T08:35:03.225-07:00Top 10 Essential SEO Ranking Factors to Dominate Search<div dir="ltr" style="text-align: left;" trbidi="on">
Google hаѕ mоrе thаn 200 rаnkіng factors. Wе continue tо ѕее thіѕ
ѕtаtеmеnt іn соuntlеѕѕ роѕtѕ, debates, mееtіng рlасеѕ, conferences, еtс.
Wе hаvе аll bееn wеll асquаіntеd wіth thіѕ іdеа fоr mаnу уеаrѕ, but thе
іrоnу іѕ thаt mоѕt оf thе fасtоrѕ hаvе nоt уеt bееn соnfіrmеd bу
Google. Google hаѕ stated ѕоmе оf thеm tо educate wеbmаѕtеrѕ аbоut thе
іmроrtаnсе оf ѕuсh factors.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.sociablweb.com/wp-content/uploads/2018/07/seo-ranking-factors.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="seo ranking factors" border="0" class="aligncenter size-full wp-image-2940" height="203" src="https://www.sociablweb.com/wp-content/uploads/2018/07/seo-ranking-factors.jpg" title="seo ranking factors" width="400" /></a></div>
<br />
<br />
But mоѕt оf thе оthеr factors wе ѕее оn hіgh-quаlіtу ѕіtеѕ аrе pure
speculation оr thе bеѕt assumptions аnd mоѕt оf thе tіmе уоu wіll bе іn
thе mіddlе оf a correlation-causality wаr. Sо wе wіll nоt tаlk аbоut
thеѕе issues hеrе, оn thе соntrаrу, I wоuld bе interested іn fосuѕіng оn
ѕоmе tорісѕ thаt hаvе <br />
<a name='more'></a>rесеntlу bееn discussed оr оf great іmроrtаnсе
оnlу. <br />
<i>Nоw lеt’ѕ tаkе a сlоѕеr lооk аt Google’s top rаnkіng fасtоrѕ fоr 2018:</i><br />
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</h3>
<h3>
1. An ассеѕѕіblе URL </h3>
<br />
Aѕ еxресtеd, thе fіrѕt оf оur SEO rаnkіng fасtоrѕ hаvе tо dо wіth
hаvіng thе rіght kind оf URL. Specifically, thіѕ іѕ a URL thаt Gооglе
bots саn еаѕіlу ассеѕѕ аnd trасk. In оthеr words, Google muѕt bе аblе tо
visit thе URL аnd examine thе раgе соntеnt tо bеgіn tо understand thе
соntеnt оf thаt раgе. Tо hеlр thе bоtѕ, уоu wіll nееd: <br />
<br />
● A rоbоtѕ.txt fіlе thаt tеllѕ Google whеrе іt саn оr саn nоt find іnfоrmаtіоn аbоut уоur ѕіtе <br />
<br />
● A ѕіtеmар, whісh lіѕtѕ аll уоur раgеѕ. If уоu аrе running a
WоrdPrеѕѕ website, уоu саn ѕеt uр a ѕіtеmар thrоugh Yоаѕt SEO. If nоt
thеn уоu саn uѕе аn оnlіnе sitemap generator. <br />
<br />
An online MBA assignment help provider shared that the right kind of
URL is crucial to attract repeat business. Whenever a business student
comes to his site for online assistance, the URL that is easy to
remember and includes the business-related keywords remain stuck in a
student’s mind. It means that if the student likes the assignment
solution he received the first time, he is likely to come to him
directly next time he or any of his friends need attention.<br />
So, a good URL not only attracts Google to your site but also works as a big magnet for repeat business.<br />
<h3>
</h3>
<h3>
2. Pаgе ѕрееd (іnсludіng mоbіlе раgе ѕрееd) </h3>
<br />
Thе speed оf thе page hаѕ bееn сіtеd аѕ оnе оf thе top SEO ranking
fасtоrѕ fоr уеаrѕ. Google wаntѕ tо improve thе experience оf wеb uѕеrѕ,
аnd rаріd lоаdіng оf wеb раgеѕ wіll dеfіnіtеlу dо ѕо. <br />
<br />
Google rесеntlу announced аn uрdаtе tо thе ѕеаrсh engine аlgоrіthm focused оn mоbіlе раgе ѕрееd. <br />
<br />
“Sрееd uрdаtе” wіll bеgіn tо affect ѕіtеѕ frоm Julу 2018, ѕо іf уоur
ѕіtе dоеѕ nоt lоаd ԛuісklу оn mоbіlе dеvісеѕ, іt mау bе реnаlіzеd. <br />
<br />
Uѕе Google’s mobile tеѕtіng tool tо ѕее hоw уоur ѕіtе ассumulаtеѕ. <br />
<h3>
</h3>
<h3>
3. Friendliness to thе mоbіlе dеvісе </h3>
<br />
Whіlе wе аrе оn thе ѕubjесt оf mоbіlе devices, thе еаѕе оf the uѕе оf
mоbіlе dеvісеѕ іѕ аnоthеr mаjоr factor іn SEO positioning. Mоrе people
uѕе mоbіlе devices thаn dеѕktор computers tо ассеѕѕ thе Web, аnd thаt’ѕ
оnе оf thе rеаѕоnѕ whу thеrе hаvе bееn сhаngеѕ іn thе wау Google rаnkѕ
search rеѕultѕ. <br />
<img alt="mobile friendly website" class="aligncenter size-full wp-image-2939" height="568" src="https://www.sociablweb.com/wp-content/uploads/2018/07/mobile-friendly-website.jpg" title="mobile friendly website" width="320" /><br />
<br />
Google’s fіrѕt mоbіlе іndеx іѕ nоw a reality, whісh means уоu fіrѕt
gеt thе rеѕultѕ frоm mobile-optimized ѕіtеѕ іnѕtеаd оf dеѕktор-tаrgеtеd
sites. If уоur ѕіtе іѕ nоt орtіmіzеd fоr mоbіlе dеvісеѕ, уоu run thе
rіѕk оf bеіng оutdооrѕ, аt lеаѕt іn tеrmѕ оf SEO. <br />
<br />
Business assignment help experts share that more-and-more students
studying e-commerce and information architecture are focussing on
factors that make websites mobile friendly. It is clear that while mаnу
оf thе SEO ranking factors dіѕсuѕѕеd іn thіѕ аrtісlе wіll hеlр уоu lау
thе foundation fоr a gооd rаnkіng іn ѕеаrсh еngіnеѕ, уоu ѕhоuld аlѕо
tаkе саrе оf thе uѕеr experience whеn people еntеr thе ѕіtе. <br />
<h3>
</h3>
<h3>
4. Agе оf domain, URL, аnd аuthоrіtу </h3>
<br />
Dіd уоu knоw thаt аlmоѕt 60% оf ѕіtеѕ thаt hаvе a Gооglе search rаnk
іn thе tор tеn аrе thrее уеаrѕ оr оldеr? Dаtа frоm a two-million-page
Ahrefs ѕtudу ѕuggеѕt thаt vеrу fеw ѕіtеѕ undеr thе age оf оnе уеаr
асhіеvе thіѕ rаnk. Sо іf уоu’vе hаd уоur ѕіtе fоr ѕоmе tіmе аnd
optimized іt uѕіng thе tірѕ іn thіѕ аrtісlе, thаt’ѕ аlrеаdу аn
аdvаntаgе. <br />
<h3>
</h3>
<h3>
5. Oрtіmіzеd content </h3>
<br />
Wе tаlk a lot аbоut thе соntеnt being the most important Gооglе’ѕ SEO
ranking fасtоrѕ. Thіѕ іѕ bесаuѕе іt іѕ оnе оf Gооglе’ѕ tор thrее ѕеаrсh
rаnkіng fасtоrѕ (thе оthеrѕ аrе lіnkѕ аnd RаnkBrаіn, whісh we wіll
discuss ѕhоrtlу). Nоw lеt’ѕ dіg deeper аnd ѕее whаt іt rеаllу means tо
орtіmіzе content fоr SEO. <br />
<br />
Gооglе’ѕ search аlgоrіthm іѕ bаѕеd оn keywords. Thеѕе аrе thе words
аnd phrases thаt researchers uѕе whеn ѕеаrсhіng fоr іnfоrmаtіоn. Thеу
аrе аlѕо thе wоrdѕ аnd рhrаѕеѕ thаt dеѕсrіbе thе tорісѕ оf уоur ѕіtе.
Idеаllу, thоѕе wіll mаtсh. <br />
<br />
Thаt’ѕ whу іt’ѕ ѕо іmроrtаnt tо uѕе kеуwоrdѕ іn уоur соntеnt. <br />
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</h3>
<h3>
6. Tесhnісаl SEO </h3>
<br />
Eаrlіеr wе ѕаіd thаt gеttіng thе rіght code іѕ оnе аѕресt оf content
орtіmіzаtіоn tо improve ѕеаrсh engine rаnkіng. Hеrе аrе ѕоmе оf thе
thіngѕ уоu ѕhоuld соnѕіdеr: <br />
<br />
● Uѕе kеуwоrdѕ іn thе page tіtlеѕ, whісh іѕ whеrе Gооglе ѕеаrсhеѕ fоr
thе fіrѕt tіmе tо dеtеrmіnе whісh content іѕ rеlеvаnt tо еасh search.
Yоu’ll ѕее thе раgе tіtlе аѕ thе fіrѕt lіnе оf a ѕеаrсh result entry. <br />
<br />
● Uѕе hеаdеr lаbеlѕ tо display thе соntеnt hіеrаrсhу. If уоur tіtlе іѕ formatted аѕ h1, uѕе h2 оr h3 fоr сарtіоnѕ. <br />
<br />
● Create a meta dеѕсrірtіоn thаt рlеаѕеѕ уоur rеаdеrѕ аnd іnсludеѕ
уоur key рhrаѕе. Mеtа dеѕсrірtіоnѕ аrе uѕеd fоr a mаxіmum оf 160
сhаrасtеrѕ, аlthоugh thеrе аrе rесеnt іndісаtіоnѕ thаt thеу can be a bit
longer. <br />
<br />
● Uѕе kеуwоrdѕ іn аlt іmаgе tags tо show hоw іmаgеѕ аrе relevant tо
thе mаіn соntеnt. Gооglе аlѕо hаѕ аn іmаgе ѕеаrсh, whісh іѕ аnоthеr wау
fоr реорlе tо fіnd уоur content. <br />
<br />
● Whеrе аррrорrіаtе, uѕе outline markup tо tеll Google whаt type оf
content уоu’rе рrоduсіng. Thіѕ саn аlѕо hеlр уоur соntеnt арреаr іn <a class="external" href="https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html" rel="noopener nofollow" target="_blank">rich card</a> еntrіеѕ thаt dо nоt аnѕwеr bоxеѕ. <br />
<h3>
</h3>
<h3>
7. Uѕеr Experience (RаnkBrаіn) </h3>
<br />
Fоr ѕоmе tіmе, Google uѕеѕ аrtіfісіаl іntеllіgеnсе tо bеttеr сlаѕѕіfу
wеb раgеѕ. Call thаt RаnkBrаіn ѕіgnаl. Thіѕ includes оthеr signals thаt
affect thе ranking оf уоur search еngіnе. Thеѕе аrе: <br />
<br />
● Clісkthrоugh rate: Thе percentage оf people whо сlісk tо visit уоur ѕіtе аftеr аn еntrу арреаrѕ іn thе ѕеаrсh results.<br />
<br />
● Bоunсе, еѕресіаllу pogo-sticking: Thе number оf реорlе whо rеturn
аgаіn, whісh basically mеаnѕ thаt уоur ѕіtе dоеѕ nоt gіvе thеm whаt thеу
wаntеd. <br />
<br />
● Length оf ѕtау: Hоw lоng thеу wіll rеmаіn іn thеіr рlасе after thеу аrrіvе on your page. <br />
<h3>
</h3>
<h3>
8. Lіnkѕ </h3>
<br />
Thе web іѕ bаѕеd оn lіnkѕ, ѕо оf соurѕе, ‘links’ аrе a сruсіаl signal
оf SEO ranking. Thеrе аrе thrее types оf lіnkѕ tо thіnk аbоut: <br />
<br />
● Inbоund Lіnkѕ <br />
<br />
● Outbound Lіnkѕ <br />
<br />
● Intеrnаl Links <br />
<br />
Google uѕеѕ іnbоund links аѕ a wау tо hеlр determine thе аuthоrіtу аnd relevance оf уоur content. <br />
<h3>
</h3>
<h3>
9. Social signs </h3>
<br />
Whеn реорlе share уоur content оn social nеtwоrkѕ, thіѕ іѕ аnоthеr
ѕіgn thаt іt іѕ valuable. Thе Cognitive SEO ѕtudу оf 23 mіllіоn ѕhаrеѕ
fоund a dеfіnіtе link bеtwееn ѕосіаl асtіоnѕ аnd thе rаnkіng оf ѕеаrсh
engines. <br />
<br />
Thе official wоrd оf Google іѕ thаt ѕосіаl асtіоnѕ аrе nоt a dіrесt
ranking fасtоr. Twіttеr оr Fасеbооk lіnkѕ аrе nоt соuntеd аѕ lіnkѕ tо
оthеr аuthоrіzеd ѕіtеѕ. Evеn ѕо, іt саn nоt bе denied thаt thе mоѕt
rаnkеd раgеѕ іn Gооglе’ѕ ѕеаrсh rеѕultѕ uѕuаllу hаvе mаnу асtіоnѕ. <br />
<br />
MBA assignment help experts shared that much of their business is
based on word-of-mouth publicity or social media references. If one of
their student share an assignment sample on their site with his or her
friends, they are likely to get more business through that one link than
the other promotional activities they do.<br />
<br />
Prоbаblу, thе mоrе уоur content іѕ ѕhаrеd, thе mоrе people wіll ѕее
аnd decide tо link іt. Thіѕ mеаnѕ thаt gеttіng mоrе social actions helps
уоur rаnkіngѕ іn search engines, аlbеіt іndіrесtlу. <br />
<h3>
</h3>
<h3>
10. Aсtuаl соmmеrсіаl іnfоrmаtіоn </h3>
<br />
Thіѕ аdvісе іѕ іmроrtаnt fоr соmраnіеѕ thаt tаrgеt ѕресіfіс lосаl
аrеаѕ. Thе рrеѕеnсе оr аbѕеnсе оf buѕіnеѕѕ іnfоrmаtіоn іѕ оnе оf thе
mоѕt important <a href="http://www.sociablweb.com/tips-to-improve-local-seo">lосаl SEO ranking factors</a>. <br />
<br />
Thеrеfоrе, іt іѕ important tо dеаl wіth аrеаѕ ѕuсh аѕ:<br />
<br />
● NAP – nаmе, аddrеѕѕ, phone numbеr <br />
<br />
● Cоmраnу dаtа оn Google Mу Buѕіnеѕѕ аnd Facebook <br />
<br />
● Reviews оn bоth the ѕіtеѕ mentioned above, аnd іn rеlеvаnt dіrесtоrіеѕ ѕuсh аѕ Yеlр аnd оthеrѕ <br />
<br />
● Thе correct lосаl ѕеаrсh tеrmѕ <br />
<br />
Thаt іѕ it! Nоw уоu knоw thе еѕѕеntіаl factors оf SEO rаnkіng.<br />
<br />
Original -- <a href="https://www.sociablweb.com/top-essential-seo-ranking-factors" target="_blank">SociablWeb</a> </div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-65293707797973201182018-05-14T09:19:00.001-07:002018-05-14T09:32:17.174-07:00How Your Phone Can Help You Find the Perfect Parking Spot<div dir="ltr" style="text-align: left;" trbidi="on">
One of the most painful things about living in a city is trying to
find a carpark at any time of day before work during the day or during
the evening. Luckily, as smartphones and social media have become
ubiquitous in the last decade, and data collection has begun seeping
into our lives, finding a park is slowly becoming less of a hassle. <br />
<h3>
</h3>
<h3>
The ‘perfect’ spot</h3>
<br />
Finding a park is more than just a place to put your car. You need it
to be close to wherever you’re going, it needs to be safe and it would
also be great to be close to stores or food outlets if you’re in the
city or the suburbs to hang out. <br />
<br />
If you’ve never been to an area before, you can check on social media
at some tags or location pins to find what’s in the area and use a
parking app to get you closest to those <br />
<a name='more'></a>restaurants and shops you want
to visit. Gone are the days of aimlessly driving around a city or the
suburbs looking for a park closest to your destination, just check a
parking app or a city council’s car space <a href="http://www.sociablweb.com/category/social-media">social media</a> account.<br />
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</h3>
<h3>
Take advantage of apps</h3>
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</h3>
<img alt="car parking app" class="aligncenter size-full wp-image-2847" height="360" src="https://www.sociablweb.com/wp-content/uploads/2018/03/car-parking-app.jpg" width="230" /><br />
A rather basic solution to finding a parking space in a major city is
to download one of many park assistance apps and free park finders.
These apps are often so well-developed that they even offer real-time
statistics on whether parks are filled, how many spaces are left and
where those empty spaces are. <br />
<br />
There are a number of different parking assistance <a href="http://www.sociablweb.com/category/apps-software">apps</a>
that have their own unique features and information, but the main point
you’ll need to focus on is whether apps are city-specific or worldwide.
A number of city councils and local government agencies have developed
their own park assistance apps for their communities to make parking
easier. <br />
<br />
<a href="https://www.parkhound.com.au/" rel="nofollow" target="_blank">Parkhound</a>, for example, owns and leases over 10,000 car parks through
their phone application and also posts routine updates on their socials
to let users know when and where free spaces are, and if there are new
parks being built and where to find them.<br />
<h3>
</h3>
<h3>
Enterprise parking solutions</h3>
<br />
If you’re not looking for a one-off parking space and rather want to
find a space to park for work and for the long-term, then enterprise
parking solutions are a great option. The companies who own the spaces
and lease them often have social media profiles or apps for you to
interact with and allow you to pre-book a space in advance.<br />
<br />
Companies like Parkhound let their users pay to access their own
privately managed parking spaces so they don’t need to buy parking
tickets or try to find a park again. This also means your park is
secured and you won’t need to rush into the space to make sure you get
it before someone else. <br />
<h3>
</h3>
<h3>
Government & Business Social media accounts</h3>
<br />
Councils, businesses and general users also often outline on their
social media accounts where the best parking locations are, and when
there are free spaces. Following these accounts from your smartphone
will mean that you’ll be able to stay up to date on newly built parking
structures or ground level car parks. <br />
<br />
Online group profiles or group chats are also good ways to find a
parking space in busy cities, as users will tell the group or their
connected app that they are leaving or entering a park, like ParkTAG.<br />
<br />
Original: <a href="http://www.sociablweb.com/how-phone-can-find-the-perfect-parking-spot" target="_blank">SociablWeb </a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-91881412484602572072018-04-25T09:18:00.000-07:002018-04-25T09:18:08.226-07:00Top 5 Social Media Jobs In 2018<div dir="ltr" style="text-align: left;" trbidi="on">
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Living in the 21st century, we’re all aware of the power of social media. With the increasing importance of the online world and the rise of social media platforms, there has been a whole new industry created in the form of jobs that relate specifically to social media and the promotion of businesses on social media. Whether you’re a marketing whiz, a content creator or a social butterfly who’s good with people, there is probably a role for you somewhere in the social media sphere. However, these days more and more buzzwords are used in the<span> </span>social media<span> </span>industry and it can be confusing dissecting different positions. Here are the top social media jobs in 2018 </div>
<a name='more'></a>and what they really mean.<br />
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1. Social Media Strategist</h3>
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A social media strategist is, as the name would suggest, someone who develops a strategic plan around cultivating the relationship between a business or company and its clients or customers.</div>
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Their role is to come up with both paid and non-paid social media and content strategies that will help in the growth and exposure of a business and that meet the company or department’s goals. The process begins by evaluating the needs and objectives of the business as well as the areas of social media that you can take advantage of and how different platforms could benefit the business in terms of marketing, advertising and recruiting clients or customers. The ideal social media strategist should have the ability to adapt to different social media networks by understanding the workflows, plans, functions and effects of different platforms, and identifying various workflows, plans and rules as they apply to their respective networks. Working in this role you should be creative and innovative in your use of social media strategies, but also have an understanding of analytics in order to gauge and improve the success of your initiatives. Part of the role often involves updating those in leadership positions in the business on your progress through numbers, visual data and<span> </span><a class="external" href="https://blog.hootsuite.com/measure-social-media-roi-business/" rel="noopener nofollow" style="border: 0px; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">ROI reporting</a>. This means strong communication and organisational skills are essential. Being a social media strategist can be hard work – it’s more than just posting funny memes on a<span> </span>Facebook account<span> </span>– but it can also be very exciting and rewarding.</div>
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2. Social Media Analyst</h3>
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As a social media analyst, your main role is to analyse data and translate it into something meaningful for stakeholders so that together you can use the results to inform business plans.</div>
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The role involves analysing user engagement, reporting on web traffic, understanding of social media platforms and the way they function and extensive knowledge of<span> </span><a href="https://getadvanceseo.blogspot.com/p/seo-strategies.html" target="_blank">search engine optimisation<span> </span>(SEO)</a> practices, as well as their implementation in brand awareness and marketing efforts. Depending on the business or company, you may need to be tracking other types of data as well. For example, social media metrics may be more important to one company whereas website traffic or engagement may be more important to another. As your position is essentially focused on the collection and articulation of data, an essential element of being a social media analyst is formulating a cost- and time-efficient way to track and record data, whether this is through the creation of hashtags, tracking URL parameters or using URL shorteners for links. Once you’ve collected data, good communication skills are needed in order to explain the metrics to those who might not work in analysis. You should be able to eloquently articulate what the data says about the effectiveness of certain strategies and findings on prevalent sentiment amongst key audiences.</div>
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3. Content Curator</h3>
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With more and more content being produced every day, and not all of it good quality, content curation is becoming increasingly important to companies. Effective content curation can add value and credibility to a brand. Content curation refers to the process of sorting through and compiling content online and then arranging and presenting the best or most useful content in an organised way that is going to resonate with followers or clients. This can mean placing found content into specific themes, sharing content on different platforms and deciding what information to publish and what not to publish. It focuses on the amassing and delivering of content rather than the creation of content. In this way, a content curator can be thought of as a type of online or digital librarian. The role involves researching, selecting and preparing online content, which can be anything from articles, video clips, infographics and images. For this reason, the position involves content analysis and an understanding of the way certain demographics respond to certain content. It requires attention to detail, good judgement and technology expertise. Technology plays an important role in helping successful content curators aggregate, filter and republish existing content.</div>
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4. Online Community Manager</h3>
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Online community management involves the convergence of social media<span> </span><a href="http://www.sociablweb.com/5-online-skills-any-entrepreneur-needs" style="border: 0px; color: #2979bf; font-size: 13px; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">marketing skills</a>, community development and forum moderation. While a social media strategist or manager may focus on the logistics of creating and distributing content and monitoring analytics, an online community manager’s focus is on building, developing and managing a company’s or brand’s online communities. It is about creating a healthy environment for members and being a bridge between the community and the brand. Part of this is functioning as an advocate – advocating on behalf of both the company and the customer to represent the brand and provide feedback to the company. Community managers are about two-way communication; listening and responding to the queries and concerns of the community. They also implement community guidelines, monitor content, encourage networking, facilitate discussion and measure metrics.</div>
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5. Social Media Consultant</h3>
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Social media consultants are often self-employed or work on a freelance basis and are hired by companies or individuals to help them navigate their social media strategies. It can involve helping businesses that know nothing about social media to create and implement a plan for how to leverage different platforms for the growth of the business. However, it can also mean stepping in and helping businesses discern what strategies and which networks are most suited to their objectives even though they may already have social media strategies in place or employees who work on social media networks. What a social media consultant does is effectively coaching companies on social media and guide them in the right direction. As a consultant this might mean finding your client smarts tools to interpret their data, connecting the brand with relevant influencers, creating compelling content or developed a tiered approach to social media marketing. Working as a consultant gives you the opportunity to work with different brands of different sizes with different needs, so every day is different! </div>
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Original: <a href="http://www.sociablweb.com/top-social-media-jobs-in-2018" target="_blank">SociablWeb </a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-67773215251233921722018-03-30T04:31:00.000-07:002018-04-25T09:21:27.526-07:005 Online Skills Any Entrepreneur Needs in 2018<div dir="ltr" style="text-align: left;" trbidi="on">
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Business is quickly moving online. Ecommerce sales have increased, year over year, for more than a decade now, by at least 10% per year. Meanwhile, total retail sales have remaining pretty much flat. The result? Around the turn of the century ecommerce made up less than 1% of total sales in the United States. In 2012 that number had already passed 5% and hasn’t slowed down since.</div>
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The world is going online, so if you’re an ecommerce entrepreneur you had better do the same thing.</div>
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Here are 5 skills that you’ll need to not only survive, but thrive when selling online. There’s<br />
<a name='more'></a> quite a few of these that I wish I had when I started my own online business, a <a class="external" href="https://www.uncorkedventures.com/wineclub/" rel="nofollow" style="border: 0px; color: #2979bf; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">monthly wine club called Uncorked Ventures</a>.</div>
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Basic IT, Technical Skills:</h3>
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<br />
While an increasing number of websites are being built either on WordPress, or on other platforms that are even easier to publish and update content, having a basic set of technical skills is incredibly important. <a class="external" href="https://www.smashingmagazine.com/2011/11/wordpress-cms-crown-drupal-joomla/" rel="noopener nofollow" style="border: 0px; color: #2979bf; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Smashing Magazine</a> showed that WordPress really does dominate the online landscape these days:</div>
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<a href="https://1.bp.blogspot.com/-ntk_YbepUMI/Wr4fvQW0b3I/AAAAAAAAA30/6w0RM-BRYw4s1YdVsiSfeRcF8ksMsq2nQCLcBGAs/s1600/cms-marketshare-of-websites.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="401" data-original-width="550" height="291" src="https://1.bp.blogspot.com/-ntk_YbepUMI/Wr4fvQW0b3I/AAAAAAAAA30/6w0RM-BRYw4s1YdVsiSfeRcF8ksMsq2nQCLcBGAs/s400/cms-marketshare-of-websites.jpg" width="400" /></a></div>
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Consumers in 2018 expect a slick looking site and paying hourly rates for basic changes to a site, is a good way to eat up your entire startup budget pretty quickly. At the very least an ecommerce entrepreneur needs to be able to buy a domain, set up hosting, install WordPress, install updates to WordPress and its various plugins while also handling the creation and publishing of new content. It’s not nearly as complicated as you think and most folks can figure this stuff out with a few hours of trial and error.</div>
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SEO</h3>
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<br />
You’ll find a <a href="http://www.sociablweb.com/12-usability-tips-for-ecommerce-websites" style="border: 0px; color: #2979bf; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">few things when you begin your ecommerce journey</a>. First, PPC seems like a darn easy way to gain new sales. It is. But, for many industries, it is also really, really expensive. As an example, it would cost me over $10 per click for a customer interested in a wine club subscription.</div>
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<a href="http://www.sociablweb.com/category/seo" style="border: 0px; color: #2979bf; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">SEO</a> offers it’s own set of issues, but it’s important to pick up some SEO knowledge and skills of your own along the way, largely because of cost. Even the most basic SEO plan from an agency is going to set you back close to $2,000 a month. Plus, there are no guarantees and the agency is likely to ask for a commitment of at least 6 months.</div>
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Doing it yourself may take longer, but it will take the financial pressure off almost immediately.</div>
<h3 style="font-size: 20px;">
Social Media Savvy</h3>
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<br />
As the internet has evolved, so has where people spend time online. No longer can a company control the conversation, instead as Web 2.0 has evolved, consumers spend more time on social media networks than they do almost anywhere else.</div>
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<a class="external" href="https://sproutsocial.com/" rel="noopener nofollow" style="border: 0px; color: #2979bf; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank">Sprout Social</a> put together a pretty amazing resource on the social networks that American consumers spend time on, every day:</div>
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So here’s the interesting part about the above graph. Look at when those social media networks were founded:</div>
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<b style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Facebook:</b> 2004<br />
<b style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Tumblr:</b> 2007<br />
<b style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Instagram:</b> 2010<br />
<b style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Pinterest:</b> 2010<br />
<b style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Twitter:</b> 2006<br />
<b style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Snapchat:</b> 2011</div>
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If you have question if social media is here to stay, or if it’s likely to grow….think about the number of social media choices we’ll have in another 10 years and how much time Americans might spend on them in the future. The entire concept is only about a decade old.</div>
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Writing</h3>
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Like it or not, a large portion of the work I’ve already talked about involves writing. From creating content, to social media to SEO it’s all a heck of a lot easier if you can write and you can write well.</div>
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It’s both a question of speed, after all, if it takes you a complete work day to publish a single blog post, that doesn’t allow time for other activities that grow your business and a question of quality. If you take a week to publish an insightful blog post, you’re a lot likely to gain email signups, new customers and even links to help SEO.</div>
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Statistics</h3>
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When you’re building a website, one of the main jobs that you’ll be trying to accomplish is to sell stuff, of course! But, when do you know that the new page you created is working or not working? How will you know when you’ve tried enough PPC to know which keywords and which advertisements work together well enough to turn a profit?</div>
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A basic understanding of statistics has become more important, perhaps more important for many business owners than any other type of math, including more advanced courses. After all, any insights that you gain from your own statistical analysis lets you spread your resources farther than they would otherwise go.</div>
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Original: <a href="http://www.sociablweb.com/5-online-skills-any-entrepreneur-needs" target="_blank">SociablWeb</a></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-13215452378415652962018-02-12T08:32:00.003-08:002018-02-12T08:33:20.091-08:00Using Social Responsibility As A Marketing Technique<div dir="ltr" style="text-align: left;" trbidi="on">
For businesses, being socially responsible is increasingly important in the contemporary digital marketplace. While we should probably all be striving to be more ethical in our business practices, the benefits of such an approach extend beyond philanthropy.<br />
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Regardless of the scale of your enterprise – or the industry you operate within – <a href="https://en.wikipedia.org/wiki/Social_responsibility" rel="nofollow" target="_blank">social responsibility</a> is also an effective marketing tool.<br />
<br />
Within the digital marketplace, brand image is now vital as companies scrap for attention in a saturated landscape. The rise of <a href="https://getadvanceseo.blogspot.com/search/label/SEO" target="_blank">SEO</a> as an industry is evidence of the new-found significance of reputation online.<br />
<a name='more'></a><br />
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Resultantly, marketing strategies are becoming increasingly diverse, and promoting socially responsible business practice is an effective way to improve a company’s reputation. So how do some of the world’s leading companies use social responsibility as a marketing technique?<br />
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Working with specific communities</h3>
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An effective approach to building a company’s reputation is to work with specific communities. As opposed to closing your eyes and picking a cause at random, an effective approach is one that is relevant to your interests.<br />
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Community work, ultimately, should begin at home and be relevant to either business or personal beliefs. The tech giants Microsoft offer an excellent example of this approach.<br />
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In addition to their day-to-day business, the U.S firm operates a charity arm of the business, <a href="https://news.microsoft.com/2012/10/18/microsoft-employees-raise-1-billion-for-communities-around-the-world/" rel="nofollow" target="_blank">raising around</a> 1 billion dollars a year for various charities and non-profit organizations. In addition to this work, Microsoft also engages directly with disadvantaged communities by providing local education programs across the country.<br />
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<a href="https://3.bp.blogspot.com/-oGVdWujXimU/WoHAUJ5lKuI/AAAAAAAAA3g/r1vHeOupupcmFahK4ngF8vXWlppQz2CdACLcBGAs/s1600/Bill-Melinda-Gates-foundation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="344" data-original-width="600" height="228" src="https://3.bp.blogspot.com/-oGVdWujXimU/WoHAUJ5lKuI/AAAAAAAAA3g/r1vHeOupupcmFahK4ngF8vXWlppQz2CdACLcBGAs/s400/Bill-Melinda-Gates-foundation.jpg" width="400" /></a></div>
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Microsoft encourages its employees to volunteer at various local schools, where they teach computer science to students. Through this initiative, the company aims to help young students towards a viable career path, while also tackling the shortage of IT professionals in the US.<br />
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The company’s socially responsible practice has considerably softened Microsoft’s edge, and despite being one of the largest enterprises in the world, the company is renowned for their ethical practice.<br />
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While their reputation alone is not the sole reason for their position in the marketplace, Microsoft’s ongoing dedication to ethical practice certainly helps them stay on top in the increasingly competitive tech industry.<br />
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<h3>
Conservation and environmentalism</h3>
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For other businesses, social responsibility comes in the form of conservation and environmentalism by involving themselves within a specific movement or cause, or shining a light on previously unethical practice within their field.<br />
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This approach to ethical practice is extremely good for PR as it demonstrates a commitment to change, and to protecting the environment, showing both compassion and awareness.<br />
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YOOX, the international fashion retailer, is one such example of this type of practice, having launched their Yoox Loves the Reef initiative earlier this year.<br />
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Partnering with the Great Barrier Reef Foundation and the Australian brand We Are Handsome, this initiative promotes conservation of the Great Barrier Reef, which has declined by 50% between 1985 and 2012, in part due to climate change.<br />
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Particularly within the fashion industry, which has a reputation for problematic ethical and environmental practice in the past, YOOX’s focus on conservation is an excellent strategy.<br />
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As well as raising both awareness and money of a specific cause, YOOX is aligning themselves with the ethical fashion movement, and demonstrating their commitment to better practice.<br />
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<h3>
Changing the narrative</h3>
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For companies who have previously received criticism, committing to socially responsible business is a wise PR move. A devotion to good ethics demonstrates a self-awareness and understanding of the problems within your practice, and a devotion to changing this perception.<br />
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Starbucks, who have previously been criticized for struggling to reduce their environmental impact, have successfully changed their image in the public eye.<br />
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The company has focused on promoting recycling by introducing recyclable cups, as well as offering discounts to customers who bring their own cups, and even giving coffee grounds away for composting.<br />
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This dedication to social responsibility has allowed Starbucks to change the narrative, giving them a better, more ethical public image.<br />
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<h3>
How does this affect brand loyalty?</h3>
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The above examples, of businesses using social responsibility as a marketing technique demonstrates the range of approaches to this strategy. In terms of quantifiable results though, how does this approach affect brand loyalty?<br />
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The data company Nielsen spoke to 30,000 global consumers, and found that 55% will pay extra for products and services from companies committed to positive social and environmental business. Additionally, 52% made at least one purchase from a socially responsible company in the past six months.<br />
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These figures demonstrate the growing returns of investing time and money into social responsibility as an increasingly viable and worthwhile marketing technique.<br />
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<b>Original:</b> <a href="http://www.sociableblog.com/2017/11/10/using-social-responsibility-as-marketing-technique/" rel="nofollow" target="_blank">SociableBlog</a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-88414472125949052132017-10-12T07:45:00.000-07:002017-10-12T07:46:25.542-07:00How Conversion Rate Optimisation Can Improve Your Bottom Line<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.sociablweb.com/wp-content/uploads/2017/08/conversion-rate-optimization.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.sociablweb.com/wp-content/uploads/2017/08/conversion-rate-optimization.jpg" data-original-height="320" data-original-width="600" height="213" width="400" /></a></div>
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Running a business is hard work. You invest a lot of time, money and
effort into making your product or service as good as it can be, but
are you satisfied with the returns on your investment? Are you getting
the sales that you feel you deserve? If not, conversion rate
optimisation could be the solution. If you want better leads, and more
sales, then why not recruit an online marketing company to hone every
aspect of your marketing programme?<br />
<br />
<a class="external" href="https://en.wikipedia.org/wiki/Conversion_rate_optimization" rel="nofollow" target="_blank">Conversion rate optimisation</a>
is not just the latest buzzword. It’s a complete, data-driven system
that improves your marketing efforts. When you ask an online marketing
company to improve your results, they look at every aspect of your
marketing efforts, and tweak them so that you’re providing your
prospective customers with the experience<br />
<a name='more'></a> that they want, not just what
you want. The experience of your visitors can be refined to perfection –
with the sales copy, layout and colour scheme tweaked until it’s
perfectly targeted at your chosen target audience’s interests.<br />
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</h3>
<h3>
Understanding Your Market</h3>
The first stage of conversion rate optimisation is studying and <a class="external" href="https://www.entrepreneur.com/article/226360" rel="nofollow" target="_blank">understanding your market</a>. Any successful <a href="http://www.sociablweb.com/tag/online-marketing" target="_blank">online marketing</a>
company understands that different users want, and respond to,
different things. By tracking the paths users take through a website,
and the ads that they choose to click on, you can learn what works best
for your target audience.<br />
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Understanding what your users want is vital if you want to get them
engaged with your company. Even if you don’t get a sale today, there’s
always the chance of getting them to subscribe to your mailing list, or
bookmark your site to come back later – when they will buy. If you have
more than one product in a specific niche, you can even bring the
existence of the other products to the attention of a customer that
comes looking for one of the related ones. <br />
<br />
Conversion rate optimisation turns passing visitors into strong
leads. Traffic that doesn’t convert is next to useless – it’s costing
you bandwidth, and possibly ad clicks too, but giving you nothing in
return. Careful optimisation saves you money by improving the quality
of your marketing campaign, and increases the chance of you getting
conversions from your traffic. It doesn’t have to be a one-off process
either. It may be that your online marketing company decides to use a
form of continuous optimisation, refining and testing pages while they
are live. This process is popular for sites in fast-moving niches,
where trends and tastes can change frequently<br />
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</h3>
<h3>
Can You Afford Not to Optimise?</h3>
It may sound like a lot of work, but really, conversion rate
optimisation is a must for any successful online marketing company. Why
take the chance that your sales copy isn’t quite as good as it could
be, or that a different image or layout would provide better results?
The work involved in testing and optimizing your site will pay off in
the long term through an increase in sales and repeat visitors, meaning
more customers, and more income for you.<br />
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Original: <a href="http://www.sociablweb.com/how-conversion-rate-optimisation-can-improve-your-bottom-line" target="_blank">SociablWeb</a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-24802462865260933362016-08-04T05:49:00.001-07:002016-08-04T07:51:09.108-07:0010 Do’s and Don’ts of Using Twitter for Your Business
<p>The popular microblogging platform “Twitter” is taking the social media world by storm! When used correctly, Twitter can do wonders for your business!</p>
<p>Here’s a checklist of Do’s and Don’ts of using Twitter for your business. Keep these points in mind and you’ll be able to make the most of the popular tweeting platform.</p>
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Do’s</h2>
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1. Keep it concise:</h3>
<p>There’s a reason why Twitter gives you 140 characters. However, your tweet should ideally be between 100-115 characters. This gives your audience room to add their <a name='more'></a>contents and enables them to stay engaged with the content that you post. Remember, adding too many hashtags will also limit your ability to get the message across.</p>
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2. Use a strategical tweeting approach:</h3>
<p>In order to tweet smartly, your business must adhere to a good Twitter strategy. When tweeting, be careful about the content you choose. Make use of reliable sources, incorporating the hashtags being used by your target audience. Keep a check of your tweeting strategy too, so you can adjust it where needed.</p>
<h3 style="text-align: justify;">
3. Stay engaged with your followers-Tweet often:</h3>
<p>As with any social media platform, social interaction with your followers proves to be very effective and drives significant sales. In order to keep your Twitter community strong, interact with your followers, encourage them to retweet. Give them a reason to read your posts and show them that you keep them at the heart of your business.</p>
<p>Regarding <a href="https://blog.bufferapp.com/best-time-to-tweet-research" rel="nofollow" target="_blank">how often you should tweet</a> depends on your time zone. The best strategy is to experiment and monitor the time you feel your audience is most active. Start by at least 3-5 tweets a day and then adjust accordingly.</p>
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4. Tweet promotions because your followers do:</h3>
<p>A simple way to boost the effectiveness of your tweeting strategy is to tweet promotions. Twitter users follow brands, sometimes for the mere purpose of being aware about special offers and promotions. These users are more likely to buy services from companies that they follow. Therefore, always keep them posted.</p>
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5. Color coordinate and use visuals:</h3>
<p>Nothing appeals more to the eye than a good color palette and attractive visuals. Research shows that the use of visuals in your tweet can greatly increase the eagerness to read your content. Color coordinated palettes also help trigger a buying signal and provide a professional brand image, showing your users that you mean business.</p>
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Don’ts</h2>
<h3 style="text-align: justify;">
1. Engage with your followers alone:</h3>
<p>Whilst staying active with your followers is crucial for your business, you must not limit your reach to followers alone. Stay on top of the current trends and influencing personalities in your business and be a part of interesting Twitter conversations.This will keep your users excited and nothing will help more in growing your audience.</p>
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2. Become selfish in your tweets:</h3>
<p>Whilst many Twitter users follow brands for the mere purpose of promotions and special offers, <a href="http://www.massplanner.com/10-reasons-why-people-unfollow-your-twitter-account/" rel="nofollow" target="_blank">too many promoted tweets</a> can have your profile be deemed as self-centered and unprofessional. As a famous quote states, “Variety is the spice of life.” You should keep a mix of promoted, interesting and informative content to keep your retain your users attention.</p>
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3. Be a Twitter bot:</h3>
<p>Twitter can effectively allow your business to stay in the limelight. However, if your tweets sound like a robot, you’ll slowly start to lose followers. Take the platform as the perfect opportunity to connect with your customers and show them how you mean business. Connect with customers and convey your brand’s voice through polite, interesting and informative tweets.</p>
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4. Be a victim of hashtags over usage:</h3>
<p>Hashtags are great in helping you reach out to a wider audience. However, <a href="https://www.customfitonline.com/news/2014/9/5/too-many-hashtags-bad-practice/" rel="nofollow" target="_blank">over usage of hashtags</a> can instantly distract your user from the main business message and make you look like a spammer. Whilst hashtags are fun to use, they must be used sparingly and carefully. To be on the safe side, include no more than 2 short informative hash tags.</p>
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<h3 style="text-align: justify;">
5. Alienate your followers:</h3>
<p>The worst thing you can do on Twitter is to alienate your followers. You’ve got a great platform to get your message across to thousands of people, make the most of it! Keep your followers actively engaged in discussions. It is a good practice to use incentives to reward customer engagement. You’ll notice that there will be more active users through the use of this strategy.</p>
<p>Also allow your Twitter audience to give suggestions on what they would like to see. Let them steer the direction of your posts and you’ll have loyal followers for life.</p>
<p>Provided you keep these simple dos and don’ts in mind, your business will have a strong presence on social media and the hearts of your valued customers.</p>
<p>After all, your customers drive your business and social media platforms like Twitter serve as an invaluable source to shine!</p>
<i>Original:</i> <a href="http://www.sociableblog.com/2016/06/30/dos-and-donts-of-using-twitter-for-business/" rel="nofollow" target="_blank">SociableBlog</a><br/>
<i>Image Source:</i> <a href="http://www.sociableblog.com/wp-content/uploads/2016/06/Engagement-twitter.png" rel="nofollow" target="_blank">1</a>, <a href="http://www.sociableblog.com/wp-content/uploads/2016/06/too-many-hashtags.jpg" rel="nofollow" target="_blank">2</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-47312923151373622542016-05-23T08:47:00.000-07:002016-05-23T08:56:52.508-07:00What You Need To Know About Facebook’s Open Source Data Center Hardware<div dir="ltr" style="text-align: left;" trbidi="on">
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With so many contributions to the world of technology, companies of all sizes had to experiment to find the most efficient ways of achieving their goals. Open Source Software (OSS) allows people to look at what others have done to see if it fits their needs without being subjected to huge fees. While it’s time consuming, it’s also led to some major victories and innovations. Facebook has been instrumental in extending this philosophy to hardware when they started their Open Computer Project (OCP) in 2011. We’ll tell you what you need to know about how they’ve helped themselves and others achieve their storage and computing needs with their hardware.</div>
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OCP has given people a platform and opportunity to start building new and different infrastructure for better quality and faster processing. Google, Microsoft and Apple have all jumped on board to start contributing to the cause. As companies grow larger, it takes an immense amount of energy to store all the information safely and with as little waste as possible. There is still plenty of room for improvement to be made as the need<br />
<a name='more'></a> grows. OCP is meant to put the focus on the needs of the operators of the actual data center as opposed to the vendors who often don’t have the professional experience to understand the technical requirements of their information needs.</div>
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<span style="color: #3d85c6;">Unsurprisingly Facebook has been the major contributor to the project</span></h3>
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They have shared new ways to design servers and network hardware as well as details about electrical infrastructure. While this project has had more emphasis on hardware and the physical properties of technology, they’ve also contribute software ideas as well.</div>
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In 2011, Facebook released its document describing the electrical and mechanical specifications of their first data center in Oregon along with information about how they grouped their servers and how they used battery cabinets as backups in case the power supply died. They also released information about the Freedom server, meant to ease installation requirements and the Spitfire Server which was a variation of a standard AMD-chip motherboard. Their goals were often to minimize excess features that sucked up energy, like their Windmill and Watermark servers which were meant to conserve power and cost in every possible way. They introduced Mezzanine cards in 2012 to expand functionality for motherboards and new versions of the motherboards themselves meant to last through several generations of processors. Facebook made their rack design public in 2013 to make servicing requirements easier and they also released high-volume storage solutions. They improved upon original technology and then released how they made the improvements. In 2014, they came out with cold storage for information that wasn’t in high demand on Facebook, and memory solutions for their servers. They also open sourced the Honey Badger module which could create more storage. Just last year, they came out with design networking hardware as well as core switches and improved server platforms.</div>
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As you can see, Facebook has made it their mission to be forthcoming about their methods so other companies may benefit. They continue to be dedicated to this project, and encourage other tech companies to jump on board.</div>
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Original: <a href="http://www.sociablweb.com/know-about-facebooks-open-source-data-center-hardware" rel="nofollow" target="_blank">SociablWeb</a><br />
<a href="http://www.sociablweb.com/wp-content/uploads/2016/05/facebook-open-source-data-center-hardware.jpg" rel="nofollow" target="_blank">Image Source</a>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-18907506976001351812016-02-05T08:34:00.002-08:002016-02-05T08:34:53.094-08:00Facebook for Business is Dead<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://2.bp.blogspot.com/-XhQ6IYXvYdg/VrTN8fd728I/AAAAAAAAA0s/2C88kFzfh4E/s1600/Facebook-for-Business.jpg" imageanchor="1" style="margin-left: 5px; margin-right: 1em;"><img border="0" height="289" src="https://2.bp.blogspot.com/-XhQ6IYXvYdg/VrTN8fd728I/AAAAAAAAA0s/2C88kFzfh4E/s640/Facebook-for-Business.jpg" width="499" /></a></div>
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Don’t just read this title and go delete your personal profile and business page, fire your social media expert or virtual assistant and leave the social media giant behind forever. Don’t fire your marketing director who swears by Facebook ads and algorithms, and move on to some other media avenue. Read on first<br />
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Because Facebook is not dead. In fact, social media is a vital component to any business public relations strategy. “The unique ability that we have through social media <br />
<a name='more'></a>is to reach to people and for them to communicate back to us,” says Jeanine Guidry of George Washington University on using social media to accomplish your communications goals. “If we don’t use that we’re using a large part of the functionality.”<br />
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The ability to communicate with customers in a conversation, rather than the press release or print advertisement megaphone like methods is invaluable. Posting useful and credible content on a regular basis, responding to comments both negative and positive, and engaging in meaningful discussions are all valuable activities.<br />
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Buying likes to increase your numbers? Running old style Facebook ads? Boosting advertising heavy posts? Those activities, once considered essential for business, are no longer useful. Notice I did not say you should never boost posts or run Facebook ads, or try to get legitimate likes for your page.<br />
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Because a traditional view of Facebook for business is dead. In fact, it was never really alive. Here are some useful do’s and don’ts. </div>
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Don’t Buy Likes or use Facebook’s Promote Your Page</h3>
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There are two ways to buy “likes” for your Facebook page. The first is the illegitimate way, by purchasing them from a “click farm.” These are places in developing countries where individuals with perhaps thousands of fake profiles will “like” your page.<br />
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The second is to “promote your page” through Facebook. In February of 2014, Veratasium, a YouTube channel that explores “an element of truth” put this method to the test. Not surprisingly, Derek Muller, the man behind the channel, found many of the likes from the promotion looked suspiciously like the ones obtained from the above mentioned click farms.<br />
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The issue is this: as you gain more followers who are not actually engaged, if you do not pay to boost your posts, Facebook shows them to only a small percentage of your followers. Because these fake followers become a part of that, and they are not engaged at all, post engagement, a common metric for how posts perform, goes down rather than up. So while the numbers look good, the actual benefit to your business goes down. </div>
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Do Share Meaningful Content and Encourage Your Followers to Promote Your Page</h3>
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So how do you get genuine likes from followers that will engage? There are two significant steps. The first is to share meaningful content. If you share content, whether links to your own blog post, others blog posts, a meme, or a video of a cute cat, your followers will engage, and share that content with their followers. If the content is also related to your niche or brand, and you post regularly, you will gain likes and followers.<br />
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Don’t be afraid to ask your followers to share your content with their friends and family. Again, content is king, and just like having linkable content on your website is vital for it to succeed, posting shareable content on your Facebook page is critical to its success. But if you have created good content, don’t hesitate to ask your most engaged followers to share.<br />
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This is the most organic way to create likes and buzz around your brand. It will take more time, but in the end, you will have a more robust following. Take the example of George Takei (Mr. Sulu) who built on a core following from Star Trek, but by sharing good content got great attention to his own causes, and established an ultra engaged following.<br />
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Another example is Humans of New York. The HONY Facebook page grew organically, and two books and thousands of photos and TV interviews later, the hard work put into organically growing a following has paid off in an amazing way. </div>
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Don’t Delete or Ignore Negative Comments or Feedback</h3>
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As soon as you post anything on the internet, you open yourself up to negative comments and feedback. Whatever you do, don’t ignore them, and don’t offer excuses. This is the quickest way to get your page negative attention, and cause those who have liked it already to flee.<br />
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Instead. respond respectfully and not defensively. Offer a solution. Treat the confrontation like you would any other public interaction with a customer. You would not yell at a customer or defend yourself to a customer on the street in front of your place of business with a crowd watching. It’s the same on social media. Treat this as a customer service opportunity.
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Don’t Ignore Positive Comments or Feedback</h3>
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On the same token, don’t ignore positive feedback either. Thank the person for their comment and interest, and try to determine what, specifically motivated them to comment on your post,<br />
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Here’s the way the Facebook software works: the more people who organically like your post, the more of your followers (and their friends and followers) see it. So the more you engage to drive engagement, the more natural and engaged traction you will get.<br />
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A word of caution here: don’t just like their comment or post on your page. Comment instead. Stop doing like for like exchanges with other pages or businesses. In fact, you may want to stop liking things at all. First, it skews your news feed and your “like” profile, and makes you look strange on social media. It also changes who sees your posts and how often.</div>
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Do Engage in Meaningful Discussions and Conversations</h3>
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With both positive and negative comments, respond in a timely manner. Try to turn the interaction into a useful discussion. “While you’ll encounter the odd troll or keyboard warrior, take the time to look and listen at everything people say,” says Chrissy Symeonakis in an article titled Social Media Real Talk. “If someone is offering free advice (whether you use it or not) take it and thank them.”<br />
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Facebook as a place to post ads and issue press releases is dead. Its usefulness for such activity was in question from the very beginning. But there are some astonishing ways you can utilize Facebook for marketing, along with organically gaining likes and fans and having meaningful discussions.<br />
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Original: <a href="http://www.sociableblog.com/2016/01/13/facebook-for-business-is-dead/" rel="nofollow" target="_blank">SociableBlog</a><br />
<a href="http://www.sociableblog.com/wp-content/uploads/2016/01/Facebook-for-Business.jpg" rel="nofollow" target="_blank">Image Source</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-89910332292475745672015-10-29T06:21:00.000-07:002015-10-29T06:33:22.660-07:00Astonishing Approaches to Utilize Your Facebook for Viable Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://3.bp.blogspot.com/-U8Q4HDhMlkM/TNWr0i48KOI/AAAAAAAAAX8/b08CUOOBC5c/s1600/facebook.jpg" imageanchor="1" style="margin-left: 0em; margin-right: 1em;"><img border="0" height="270" src="http://3.bp.blogspot.com/-U8Q4HDhMlkM/TNWr0i48KOI/AAAAAAAAAX8/b08CUOOBC5c/s400/facebook.jpg" width="499" /></a></div>
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There are incalculable articles on the most proficient method to market with your Facebook page. Yet, as you’ve likely perceived, Facebook scope can be horrid in case you’re not purchasing Facebook promotions. That is the place Facebook profiles come in. No, you can’t set one up for your business.<br />
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At the same time you can utilize your own particular individual profile for promoting: your brand, your business, and your substance in this post, we’re going to take a gander at things you can do with your Facebook profile that will help<br />
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1. Organize in Facebook Group:</h3>
In case you’re a part of any Facebook bunch, you needn’t bother with measurements to realize that Facebook gathering posts get loads of introduction in the news bolster. Chances are, you see a larger number of posts from gatherings you fit in with than posts from pages you’re a devotee of. Along these lines, you must exploit Facebook bunches — something you can Just do with your profile.<br />
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With gatherings, you have 3 choices: a. Join gathers that your intended interest groups fit in with b. Make a gathering to draw in individuals with particular investments c. Make a gathering for your business. Case in point, how about we say that you’re an expert picture taker.<br />
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Here’s the way you can exploit Facebook gatherings utilizing the 3 alternatives above.</div>
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i) <b>Join nearby Facebook bunches:</b> Particularly search for neighborhood business referral gatherings or informal gatherings. Those are the ones where individuals are searching for organizations & experts to interface with.</div>
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ii) <b>Make a gathering about wedding arranging in your general vicinity (or join one if there’s one):</b> Then gotten to be well known for giving incredible wedding arranging guidance.</div>
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iii) <b>Make a gathering for clients of your business</b> where you impart top portfolio things & tips to help individuals look better in photographs. Somebody who joined the gathering in light of the fact that you took their expert headshot may recollect that you for their wedding, and later their family pictures. They’ll keep on living up to expectations with you in light of the fact that you’re in their news eat a consistent premise.<br />
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As should be obvious, there are a lot of extraordinary chances to unite with new clients & assemble associations with current ones through Facebook bunches. Don’t pass up a great opportunity for it now. Since Facebook may change the scope of gathering posts later on.</div>
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2. Interface with Others:</h3>
There are heaps of ways you can utilize your Facebook profile to make new associations & fortify existing ones.<br />
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Here are a few samples:</div>
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i) <b>Interfacing with Influencers through Gatherings:</b> Sarah needs to associate with an influencer in her industry, however doesn’t generally know her simply yet. So she goes to the Facebook search encloses & sorts Gatherings that Smith X joined. She joins those gatherings & begins to captivate with the influence. In the long run, she manufactures a sufficient affinity with the influence in the gathering to interface with her as an issue.</div>
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ii) <b>Reinforcing Bonds with Clients:</b> Jake is companioned with a few of his best clients. He keeps his name on their psyche by turning on notices for their posts, and after that captivating with those posts through remarks (not simply loves). He utilizes the Facebook Occasions Timetable to know when his clients’ birthdays are so he can send them a bit of something. What’s more, he generally drops in a little gift for any reasons his best clients help, telling them with a Like & remark on their post.</div>
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3. Offer Facebook Page Posts:</h3>
The more import’s a post on your Facebook page gets, the more probable it is to get extra presentation in the news sustain. Utilize your Facebook profile to impart your page presents on your companions, and acquaint your companions with your substance & your business.</div>
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4. Welcome Companions to End-up Fans:</h3>
Once you’ve made individual associations with individuals by friending them on Facebook, you’ll have a higher probability of changing over them into fanatics of your Facebook page. You shouldn’t simply associate with individuals to welcome them to turn into a devotee of your page & then unfriend them or never cooperate with them. Be that as it may, you ought to take a gander at your current companion list & welcome the ones you think would be occupied with your business. Simply look under the Assemble Group of the onlookers menu at the highest point of your Facebook page to discover the choice.</div>
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5: Get Bits of knowledge:</h3>
Beyond any doubt, you can get huge amounts of experiences with your Facebook page. At the same time you can likewise get some extremely individual bits of knowledge into your Facebook profile utilizing Wolfram Alpha’s Facebook report. The Facebook report subtle elements you’re posting action patterns, most captivated companions, demographics, companions with the biggest systems, absolute & normal engagement details, and a great deal more. Regardless of the fact that you don’t utilize your Facebook profile for showcasing, you may need to look at this device to take in more about your Facebook action & system.</div>
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6: Understand Your Competition Ad Strategy:</h3>
In case you’re your organization’s perfect client, then you’re your rival’s perfect client also. This will permit you to see promotions from your rivals in your news bolster. Make certain to screenshot the best promotions from the contenders, and note their timing. You may find that your rival dependably publicizes on Tuesdays, which lets you know that Tuesdays must be the best day to change over promotion impressions into clients.<br />
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7: Shield Your Status:</h3>
One noteworthy test for organizations on Facebook is the point at which an individual uses their individual profile to grope around an organization. In the event that they don’t do it on the organization’s Facebook page, a business can’t answer. When somebody alarms you to an open post from an individual profile about your business, you can swoop in to comment. You can likewise send them a private message to check whether you can work out the issue.</div>
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8: Join on Different Networks:</h3>
Numerous systems let you construct associations via scanning for your Facebook companions. If you have a Facebook page, you won’t have the capacity to make associations on those systems. That is the reason it’s great to be companions with the individuals on Facebook — it provides for you the chance to go along with them somewhere else over the internet.<br />
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Original : <a href="http://www.sociableblog.com/2015/10/14/astonishing-approaches-to-utilize-your-facebook-for-marketing/" rel="nofollow" target="_blank">SociableBlog</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-27890604814898975552014-01-20T11:37:00.001-08:002014-03-30T01:59:44.887-07:00How To Use Call Tracking Analytics To Retain Customers<div dir="ltr" style="text-align: left;" trbidi="on">
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Analytics is an amazing tool for businesses that are looking to effectively convert their audience insights into added value for their customers and/or potential customers. In effect, it plays a crucial role in customer acquisition, growth, and retention through the improvement of customer interaction and realization of value from customer sentiment.<br />
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<span style="color: #0099ff;">The Role of Analytics in Customer Retention</span></h3>
Analytics helps your business to identify the right customers for your business, as well as the customers that may be weighing your business down. One of the best ways to <br />
<a name='more'></a>accelerate your business’ growth is by ensuring that you do business with the right kind of customers. Ideally, the “right” customers are those that are easy to satisfy at the least cost to your business. Using the “signal and noise” metaphor, the best customers, with regard to their value, are the ones with a strong signal with minimal noise levels.<br />
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Analytics provides you with a 360 degree view of your customers’ behavior to help in identifying the best customers for your business so that you can come up with ways to engender their loyalty. As such, you can proactively optimize your marketing decisions and enhance the customer experience.<br />
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Analytics provides your business with a powerful mechanism for exploring big data (integrating and consolidating disparate data sources), even as the data increases in volume, variety, and velocity. Therefore, you can obtain unparalleled insights to assist you in near real time identification of your customers’ needs, and at the same time give a chance to come up with a favorable response. The improved customer service is particularly important in eliminating customer churn for Communication industry clients.<br />
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Analytics provides vital data to help you gauge the likelihood of potential and/or returning customers to buy into specific products. In addition, it helps you to determine the various factors that could be driving customers to prefer certain products over others. As such, you will be able to improve your customer response rate and loyalty to your brand.<br />
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With Analytics, you can effectively convert large volumes of data from your business transactions into actionable insights to enable you develop better target offers for your customers. In the process, you will be better placed to attract, grow and retain meaningful customer relationships.<br />
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Analytics can be used in the analysis of sales data to enable you accurately forecast the flow of sales. As such, you can effectively reduce any risks to your business that may lead to late deliveries. In addition, you can easily align your production schedules and human resources to ensure they match with customer demand.<br />
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Analytics is an essential tool for analyzing and managing call-based data to enable you identify customer-churn risks. Being able to identify high-risk customers gives you the opportunity to reach out to them before they decide to give their business to your competition.<br />
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<span style="color: #0099ff;">The Benefits of Call Analytics</span></h3>
Businesses that rely on call recording and call tracking can benefit from call analytics in an effort to move beyond the traditional commoditized contact centers. These businesses stand to gain by implementing analytics as below:<br />
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<li> Call analytics enables businesses to analyze consumer behavior/trends to support their marketing objectives, as well as product development/enhancement. </li>
<li> Call analytics combines the analysis of customer phone calls with unstructured data obtained from <a href="http://getadvanceseo.blogspot.com/search/label/social%20media" target="_blank">social media</a> data to help the business gain more actionable insights from consumers.</li>
<li> With call analytics, your business can easily predict hot topics that may be of interest to your customers and use these topics to estimate the call volumes. In effect, you will be able to establish appropriate staffing levels for your customer contact center to ensure that customers are served fast and efficiently.</li>
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<i><b>Original:</b> <a href="http://www.sociablweb.com/how-to-use-call-tracking-analytics-to-retain-customers" target="_blank">Call Tracking Analytics To Retain Customers</a></i><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-35290653683548312372014-01-09T11:02:00.002-08:002014-01-09T11:02:16.328-08:00Will Facebook Go The Way of Myspace?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.sociablweb.com/wp-content/uploads/2013/12/MySpace.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.sociablweb.com/wp-content/uploads/2013/12/MySpace.jpg" height="263" width="400" /></a></div>
Remember MySpace? At one point in time it was THE place to be. Now, however, the site is pretty much dead. By knowing what killed it slowly but surely everyday until the mass exodus took place will give you a little insight as to whether or not Facebook is going to end up the same way. We’re going to go over some of the specific reasons that <br />
<a name='more'></a>MySpace ultimately failed and show you why Facebook is heading in the same direction.<br />
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<span style="color: #0099ff;">Rise and Fall of MySpace</span></h3>
While MySpace wasn’t the very first social media website, it was one of the first that got really, really big in the United States. Part of the reason is that they welcomes bands and musicians and allowed them to post their music and get it out to the people. Then came the fans and everyone else. When they started offering games like Mafia Wars, things began going downhill fast.<br />
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Another problem the site had was not controlling the spammers and designs of profile pages. Quite a few people made big money on the social media network in the very early days. From Phishing to straight up scams, the site was full of people who weren’t there for the right reasons. And to make it worse, unlike Facebook, MySpace wasn’t getting their cut of the money from this – at least not enough money to keep on going.<br />
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<span style="color: #0099ff;">Rise and Fall of Facebook</span></h3>
Much like MySpace, Facebook really took off. Unlike MySpace, they kept their momentum and kept getting money thrown at them. Now, they make billions of dollars in revenue and are a publicly traded company. However, their lack of concern for what people think about their privacy policies is just one sign pointing to the fact they’re going to go the way of MySpace.<br />
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Some people online have said that Facebook is losing its younger members because it’s not cool to be on a <a href="http://getadvanceseo.blogspot.com/search/label/social%20media">social media</a> network with parents, grandparents, teachers and more. The popularity of Facebook – and social media website – may be what kills it in the long run. Whether this will happen or not remains to be seen, but many signs point to it happening.<br />
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We want to know what you think. If you have the time and desire, write up why you think that Facebook may go the way of MySpace in the next few months or years. However long it takes, there are many signs that point to the site – or any social media site – not being able to maintain popularity for a long period of time. Add your opinion below so we can get a better look at some of the other reasons that Facebook may be out of the picture in the near future.<br />
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<i>Original: <a href="http://www.sociablweb.com/will-facebook-go-the-way-of-myspace" target="_blank">Will Facebook Go The Way of Myspace?</a></i> </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-37832956584790463372013-12-28T04:36:00.001-08:002013-12-28T04:36:27.314-08:00The Most Popular Social Sites in Other Countries<div dir="ltr" style="text-align: left;" trbidi="on">
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Americans tend to think of social networking from a personal perspective, likely in simple terms of Facebook and Twitter and maybe even Pinterest. In reality, though, there are dozens of flourishing social networks across the globe, some of which U.S. residents have never even heard of. Social media is truly a global concept.<br />
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Here’s a quick look at some of the most popular social sites in countries other than the U.S. used by millions upon millions of people.</div>
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<span style="color: #0099ff;">Orkut</span></h3>
Orkut logo You may have never heard of Orkut, but everyone in Brazil has. With over 33,000,000 active and unique users, Orkut is Brazil’s number one <a href="http://getadvanceseo.blogspot.com/search/label/social%20networking" target="_blank">social networking</a> site. In fact, almost 60% of Orkut traffic originates in Brazil and the company (originally a branch of Google) was recently relocated from California to the Brazilian city of Belo Horizonte. Orkut is similar to Google+ in that users separate each other into groups and <br />
<a name='more'></a>share things like video and photos. It’s particularly popular among teens.</div>
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<span style="color: #0099ff;">Skyrock</span></h3>
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Skyrock logoA mainstay in France, Skyrock is a blend of Facebook and MySpace, thematically. It’s a hub for music lovers and radicals where users can blog and post videos and the site is actually the 7th most popular social networking site in the entire world. Brands in France actually use Skyrock to create branded pages for marketing purposes and there are currently over 21 million users.</div>
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<span style="color: #0099ff;">VK</span></h3>
Never heard of it? It’s actually the second most popular social platform in Europe (after Facebook) and is most used among Russian-speakers. VK was originally called “VKontakte” and borrows heavily from Facebook in terms of design and features. The site averages 43 million daily users and allows members to create pages, tag friends in photos, and play games. English, Russian, and Ukrainian are actually the three “official” languages of the VK platform.</div>
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<span style="color: #0099ff;">Renren</span></h3>
Everyone’s heard the rumblings of Chinese youth lamenting the fact that Facebook is banned (yes, banned) in the nation. Renren has been dubbed the “Chinese Facebook” as its look and feel are decidedly similar to Mark Zuckerberg’s site. Based in Beijing, Renren is actually a publically-traded company with at least 32,000,000 monthly users, all in China. It’s particularly popular among college students and in in 2007 went open platform, meaning Chinese developers are welcome to add functionalities to the site. Like everything else in China, Renren is heavily regulated by the government.</div>
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<span style="color: #0099ff;">Cloob</span></h3>
Cloob actually has a nominal number of users, only about 1,000,000, but what’s interesting about the site is that it’s the top-visited social site in Iran. Nearly every other social platform in the country has been blocked but Cloob remains strong, particularly among men over 65 years of age. What’s more, the site is invitation only and “operated within the boundaries of Iranian law.” Governments outside of Iran have speculated that the site may make it a little too easy for radicals to communicate unchecked.<br />
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It’s easy to get caught up in the mindset that the social networks you’re used to are the ones everybody uses. In today’s globalized world that’s simply not the case and there are social sites with literally hundreds of millions of users based all throughout the world.<br />
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<i>Original: <a href="http://www.sociablweb.com/popular-social-sites-in-other-countries" target="_blank">Most Popular Social Networking Sites in Other Countries</a></i> </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-61006698760507821132013-10-31T02:39:00.000-07:002013-10-31T02:39:24.648-07:0010 Popular Twitter Plug-ins for Your WordPress Blog<div dir="ltr" style="text-align: left;" trbidi="on">
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Those who have tried know how difficult it is to find Twitter plug-ins for WordPress. The problem is that even if you manage to find a few, they take a lot of space and don’t add enough value to your blog. In case you have been searching for some useful Twitter plug-ins, here is a list that will help you make a right choice.</div>
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<span style="color: #0099ff;">1 – Tweet, Like, Google +1 and Share</span></h3>
http://wordpress.org/plugins/only-tweet-like-share-and-google-1/<br />
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This plug-in comes with five different icons that you can easily add to your blog. By using this particular plug-in, it becomes possible for you to add widget from Facebook, Google+, LinkedIn, and Twitter. People can come to your site, read your content and share it using the icons on different social media sites.</div>
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<span style="color: #0099ff;">2 – IntenseDebate Comments</span></h3>
http://wordpress.org/plugins/intensedebate/<br />
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To make people write and comment on your content in your ‘blog comment’ section, you can make use of this particular plug-in. It is a useful plug-in for those who conduct a <br />
<a name='more'></a>campaign on social media to improve the number of comments on their blog.</div>
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<span style="color: #0099ff;">3 – AddThis</span></h3>
http://wordpress.org/plugins/addthis/<br />
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Yet another impressive social bookmarking widget that works perfectly with Twitter. With this plug-in, it will become easier for your readers to share content via Twitter. It allows people to bookmark your entire blog or a particular element on your page. The interesting thing is that the plug-in doesn’t restrict people to Twitter, but it allows them to share stuff on hundreds of other social media sites and bookmarking channels.</div>
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<span style="color: #0099ff;">4 – BuddyPress</span></h3>
http://wordpress.org/plugins/buddypress/<br />
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This plug-in makes it easy for your visitors to log into your WordPress site and then leave their comments – it also makes it easy for people to participate in different social events. As it works as a community-sharing device, it is easy to use it with Twitter. People on your blog can also use the same plug-in to connect with other members of your blog.</div>
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<span style="color: #0099ff;">5 – WPtouch</span></h3>
http://wordpress.org/plugins/wptouch/<br />
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This is one good way of turning your blog into a mobile-ready site – it makes it easy for people to read your posts on their mobile devices. Not only can they read your posts and check your content, they can also make comments using their mobile-ready widgets, like Twitter. It makes sharing your content via social media sites a breeze. What it means is that with the use of this particular plug-in, you can actually turn your WordPress blog into an iPhone app.</div>
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<span style="color: #0099ff;">6 – Wordbooker</span></h3>
http://wordpress.org/plugins/wordbooker/<br />
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It works as a cross posting plug-in and allows you to post micro blog posts on your WordPress site and then cross post them using your Twitter profile. It also allows you to publish your blog post on your WordPress blog and Facebook at the same time. It saves you time and makes blogging a lot easier.</div>
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<span style="color: #0099ff;">7 – Network Publisher</span></h3>
http://wordpress.org/plugins/network-publisher/<br />
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This is another good plug-in used for cross posting. It allows users to upload a blog along with making parts of that post appear on different social networking sites. For instance, you can change its options in a way that whenever you publish a post on your WordPress blog, the title and first few lines of that post will also go on your Twitter profile – you can also change settings to make parts of your post show on Facebook and other sites. It works automatically and makes it easier to share new posts with your audience.</div>
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<span style="color: #0099ff;">8 – PodPress</span></h3>
http://wordpress.org/plugins/podpress/<br />
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You should make use of this particular plug-in if you always host Podcasts on your WordPress blog. It is possible to use this plug-in to create a feed that will tell you how many download have taken place since you have uploaded it. At the same time, it will inform social media networking sites whenever you host a new Podcast. It supports a range of video file formats, which is an added benefit.<br />
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<span style="color: #0099ff;">9 – User Access Manager</span></h3>
http://wordpress.org/plugins/user-access-manager/<br />
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You can use this plug-in to determine how different users can access your posts. With its help, you can take full control of what posts, pages, and files people could see on your WordPress blog. It also determines how people get access to the Twitter functions you have added on the blog.</div>
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<span style="color: #0099ff;">10 – Social Media Widget</span></h3>
http://wordpress.org/plugins/social-media-widget/<br />
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It’s a good plug-in developed to create a sidebar on your WordPress blog. It offers a list of social media widgets that you can select and add to the sidebar. It is also possible to use this plug-in to create links to different social media profiles and pages.<br />
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<b>Original:</b> <a href="http://www.sociablweb.com/10-popular-twitter-plug-ins-for-wordpress-blog" target="_blank">10 Popular Twitter Plug-ins for WordPress Blog</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-51927591665839660512013-10-22T02:23:00.000-07:002013-10-22T02:23:17.913-07:005 Quick Tips to Boost Your Linkedin Visibility<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.sociablweb.com/wp-content/uploads/2013/09/linkedin.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="159" src="http://www.sociablweb.com/wp-content/uploads/2013/09/linkedin.jpg" width="320" /></a></div>
Living in the age of social media means you aren’t somebody until you can be found on professional sites such as LinkedIn. However, with more professionals and businesses creating an account on this social networking site, it’s becoming more difficult to get found by potential employers or customers.<br />
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So, what can you do to increase your chances of getting found on the most powerful and popular professional network? You can start by optimizing your account correctly which will give you a leg up in using LinkedIn to find jobs, customers and more. In fact, optimizing your account needs to be a priority as it’s what can take your profile views to <br />
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Here’s how to do it:<br />
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<span style="color: #0099ff;">1. Complete your profile</span></h3>
This one’s a no-brainer but, if you take a look at the profiles on LinkedIn, you’ll notice that so many of them aren’t completely filled in. So, take the time to fill out every single section as this can help improve your position on LinkedIn’s search results and rank higher over partially completed ones.<br />
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Not sure which sections to fill out or what information to include? LinkedIn provides a useful tracker that shows the percentage of fields completed and the areas where you would need to add extra information about yourself, your skills and experience.<br />
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<span style="color: #0099ff;">2. Claim your Vanity URL</span></h3>
When you first create your LinkedIn account, your initial URL will include some random numbers and letters. Claim your vanity URL by changing it to your full name – for eg. linkedin.com/in/johnexample/. This helps you connect your LinkedIn profile to your name so you can get found easier by your real-life connections.<br />
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<span style="color: #0099ff;">3. Optimise your profile using relevant keywords</span></h3>
When writing your profile description, make sure you optimize it by including the keywords you’d like your profile to be associated with in LinkedIn’s search results. Think of the search keywords a potential client or employers would enter into the LinkedIn search bar to find you. For example, if you’re a London-based web designer, focus on keywords such as “web designer” and “web designer London”.<br />
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<span style="color: #0099ff;">4. Join and participate in relevant groups</span></h3>
Run a search on LinkedIn to find groups you might find interesting or useful. By joining and participating in relevant groups you can not only expand your network easily but also improve your profile’s visibility. But don’t just join these groups. You also need to engage and contribute in a positive way in order to boost your level of profile activity. The more you engage, the higher the chances of ranking higher in LinkedIn’s search results.<br />
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<span style="color: #0099ff;">5. Expand your network</span></h3>
LinkedIn is the perfect platform to connect with as many people as possible, whether they’re friends, former university colleagues, co-workers or potential clients. The size of your network is another important factor LinkedIn takes into account when displaying results. So, if you’re serious about improving your profile’s visibility on LinkedIn’s search results, you need to expand your network. Don’t stop at people you know. Take it one step further and reach out to new contacts, especially those who share your professional interests and skills.<br />
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How about you – what else are you doing to improve the visibility of your <a href="http://in.linkedin.com/in/sudipseo" target="_blank">LinkedIn Profile</a>?<br />
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<i>Original:</i> <a href="http://www.sociablweb.com/5-quick-tips-to-boost-your-linkedin-visibility" target="_blank">Quick Tips to Boost Linkedin Visibility</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-24120980069846165032013-10-01T03:35:00.000-07:002013-10-01T03:42:00.785-07:00Facebook Appeals to its Users with More Updates<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" height="300" src="http://4.bp.blogspot.com/-U8Q4HDhMlkM/TNWr0i48KOI/AAAAAAAAAX8/b08CUOOBC5c/s320/facebook.jpg" width="319" /></div>
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Facebook is expected to launch a new feature in the near future that will allow users to “share” photo albums. Using this feature, the creator of a photo album can allow up to 50 users to contribute to an album. Previously, <a href="http://getadvanceseo.blogspot.com/search/label/Facebook">Facebook</a> had restricted the control over a photo album to its creator alone. This makes the experience of sharing photos more social than it was before, and it also allows for a more streamlined photo browsing experience. For example, photos of a given event, such as a vacation trip or a wedding, can all be combined into a single photo album for everyone to contribute photos to. This is much better than the previous system, in which each user who had taken pictures at the event would have to create his or her own photo album. This system is also beneficial because it increases the exposure of photos from each <br />
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Through the introduction of this new feature, Facebook is attempting to stay on par with Google+, which already has a feature that allows its users to do this. <a href="http://getadvanceseo.blogspot.com/search/label/google%20plus">Google+</a> lets all of its users who have attended a specific event upload pictures from that event. Currently, Facebook users who want to do something like this must use workarounds such as creating hashtags. This new feature will allow Facebook users the same ease of use as Google+ users when it comes to creating shared photo albums.</div>
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However, the implementation of Facebook’s feature is not limited specifically to events. For example, photographers can use it to collaborate with each other and increase heir collective exposure. For instance, multiple photographers can share a photo album and upload images with similar subject matter or photography technique such as <a href="http://www.aostechnologies.com/high-speed-cameras-for-precision-motion-analysis/" target="_blank">high speed imaging</a> in hopes of being discovered by users browsing the shared album that otherwise would not have seen their photos. With this new feature coming soon, it will be exciting to see the various creative ways Facebook users utilize it in order to make their photo sharing experience more social.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-34600401797769789772013-09-27T03:17:00.001-07:002013-09-27T03:17:34.251-07:005 Useful Tools To Improve Your Instagram Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://blog.fanchimp.com/wp-content/uploads/2012/09/instagram.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="228" src="http://blog.fanchimp.com/wp-content/uploads/2012/09/instagram.png" width="320" /></a></div>
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Instagram is the most popular social pictures community with an estimated user base of more than 100 million members. With its huge audience, Instagram is becoming a major asset for companies to reach their target audience. If your business isn’t already on Instagram, it is the right time for you to jump ship and create an account.</div>
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Unlike other social media sites, the marketing success of Instagram solely depends on the quality of pictures you’re posting in the network. By posting good quality pictures which are eye catching, you can get a huge number of following which will ultimately help to get better results for your business. In this article, I am sharing the 5 useful tools you can use to increase your following, get them engaged and get better results with your </div>
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Instagram Marketing Tools</div>
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1) <a href="http://statigr.am/" rel="nofollow" target="_blank">Statigram</a>:</h3>
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Statigram is a web based Instagram supporting tool, which will help you to measure and analyze the statistics of your account. Using this tool, you can get the numbers of your following, numbers of likes your pictures are getting daily, list the top hashtags which you have used mostly, etc.</div>
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Statigram can also be used for creating and moderating competitions on Instagram, promoting your accounts via blog, Twitter or Facebook page with the help of live feeds, and find out users or pictures using a specific keyword. When you can measure all your account statistics, it will be easy for you leverage your Instagram marketing campaign!</div>
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2) <a href="http://www.curalate.com/" rel="nofollow" target="_blank">Curalate</a>:</h3>
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Curalate is an effective web tool which is providing Pinterest and Instagram account statistics. Using this tool, you can find your most popular hashtag on Instagram along with the most popular image. Curalate also helps you to monitor the user engagement about your brand along with tracking the most shared brand image. Using these statistics, you can easily find out your target audience.</div>
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3) <a href="http://ink361.com/" rel="nofollow" target="_blank">Ink361</a>:</h3>
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Ink361 is a web viewer of the Instagram app which will let you to watch your images and feed on your desktop. One of the best features of this tool is its ability to let you create image albums using your Instagram images and share it with other people who aren’t on Instagram.</div>
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One of the main reason people use Ink361 is that it will let you to create accessories like phone cases, tablet cases, photo cards, fine articles, or canvas using your Instagram images. This exciting feature can help you to get better exposure for your brand and improve your social presence.</div>
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4) <a href="http://followgram.me/" rel="nofollow" target="_blank">Followergram</a>:</h3>
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Followergram is another exciting web app specifically created for new Instagram users who are looking to build their following. Use this tool, you can find the most influential people on Instagram and follow them. Also Followergram will let you to find people who are posting images of your hand and the hashtags they are using with it.</div>
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Along with it, Followergram allows you to create vanity URL which can be used to showcase your Instagram pictures for users who aren’t on Instagram. Once of the best features of Followergram is that it will give a QR code for your profile which you can add to the company products or printed materials and make people visit your Followergram profile.</div>
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5) <a href="http://www.piqora.com/products/instagram" rel="nofollow" target="_blank">Piqora</a>:</h3>
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Piqora is an innovative tool which has been created specifically for businesses that are using Instagram for marketing. The tool lets you to compare your metrics likes number of global audience, trending pictures, and influential users with your competitors. By comparing your with competitors, you can easily find out the success of your Instagram marketing campaign.</div>
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By making use of these tools, you can easily get the better out of your Instagram marketing campaigns.</div>
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<i><b>Original:</b></i> <a href="http://www.sociablweb.com/useful-tools-to-improve-instagram-marketing" target="_blank">Useful Tools To Improve Instagram Marketing</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-395736042351048496.post-77442177294301399322013-09-10T22:25:00.000-07:002013-09-10T22:25:24.399-07:00LinkedIn Introduces Company Page Analytics and Sponsored Updates<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://3.bp.blogspot.com/-i31-dyrNmV4/UAQ6rb_XFyI/AAAAAAAAAdU/e806I05lua0/s1600/linkedin+tips.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="178" src="http://3.bp.blogspot.com/-i31-dyrNmV4/UAQ6rb_XFyI/AAAAAAAAAdU/e806I05lua0/s320/linkedin+tips.jpg" width="320" /></a></div>
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While the audience is diverse in terms of demographic makeup, LinkedIn primarily caters to a single target market: goals-oriented members who are using the site to meet professional needs. As long as the company continues to provide tools that enable this group of users to thrive, it will forever have a cozy position in the competitive social space. So far so good, and LinkedIn is back at it again with a feature that will surely pique the interest of its most dedicated users.</div>
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<a href="http://getadvanceseo.blogspot.com/search/label/LinkedIn" target="_blank">LinkedIn</a> has rolled out Company Page Analytics. The new tool offers instant value by allowing you to easily track engagement levels across your page. Businesses, especially, should find the feature very useful as the data it provides addresses many of </div>
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<span style="color: #0099ff;">Company Page Insights</span></h3>
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Serving up impressions, clicks, and interactions in a comprehensive graph view, the new Company Page Analytics lets social marketers, managers, and other professionals analyze page performance in a variety of ways. Core attributes include the ability to</div>
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-Discover status updates that drive the highest user engagement</div>
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-Monitor trends in engagement by criteria such as type and time frame</div>
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-View more detailed demographic information about page followers</div>
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-Track growth of followers and compare it against competitors</div>
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While these insights are not as extensive as what you get with <a href="http://getadvanceseo.blogspot.com/search/label/Facebook" target="_blank">Facebook</a> Insights, which provides analytics for Facebook Pages, they are extensive enough to give you good idea where you stand in terms of leaving a good impression on your social fans. For that reason alone, you can expect this feature to become a big hit with serious professionals who use LinkedIn as an audience engagement platform.</div>
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<span style="color: #0099ff;">Sponsored Updates Overview</span></h3>
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Before launching the aforementioned tracking system, LinkedIn rolled out a new ad product called Sponsored Updates. With Sponsored Updates, marketers can engage their target audience with posts that come off as more relevant and meaningful than traditional paid content. These updates may consist of articles, blog posts, or videos and show up in the site feed on the company’s desktop, smartphone and tablet apps. Each post is accompanied by a “Sponsored” label and welcomes engagement through interactions such as liking, commenting and sharing. Users can also follow the sponsoring company right from the update.</div>
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Not only is LinkedIn taking a cue from rivals Facebook and <a href="http://getadvanceseo.blogspot.com/search/label/Twitter" target="_blank">Twitter</a> by essentially allowing brands to buy their way into the feed, it’s taking a similar approach to purchasing ads a well. Marketing managers can buy Sponsored Updates directly through the company’s self-service advertising platform. The self-serve tool keeps customization in mind by giving you a way to target your audience, choose and manage your budget accordingly, and pay based on a CPC or CPM model. This new ad feature offers worldwide appeal as the updates have the potential to reach audiences in 20 languages in the more than 200 markets LinkedIn operates in.</div>
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It would appear that the arrival of Company Page Analytics is right on time because it complements Sponsored Updates almost perfectly. Marketing managers with administrative access can login and use the feature to see how their ads are performing. The analytics tool provides insights into what is working as well as what isn’t, empowering users to make strategic decisions that improve future campaigns. LinkedIn is confident that this addition will be instrumental in selling the new ad units.</div>
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<span style="color: #0099ff;">The Social Network That Could</span></h3>
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LinkedIn doesn’t have the size or popularity of Facebook. Nor does it have the type of mainstream appeal that attracts celebrity ambassadors like Twitter. Having said that, it is fairing pretty well for a social network that is often described as “boring”. The company has a viable business model in a robust, diverse advertising platform and legions of loyal members who depend on it to support their professional needs. As it stands now, LinkedIn has an estimated 220 million users, which by the numbers, still makes it one of the largest social networking sites.</div>
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Company Pages Analytics is just one of several new features to come out of the LinkedIn factory over the past year. The system is basic in its current state, but the company says it will introduce more functionality to improve it in the near future. Whether or not the presence of analytics compels marketers to start investing in LinkedIn ads is up for debate, but I would like to think that any page owner who conducts serious business on the site will find value in the feature itself.</div>
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Original: <a href="http://www.sociablweb.com/linkedin-introduces-company-page-analytics-and-sponsored-updates" target="_blank">LinkedIn Page Analytics and Sponsored Updates </a></div>
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Unknownnoreply@blogger.com0