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	<title>FranchisEssentials</title>
	
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		<title>“Franchise Today” Kicks Off Fourth Annual Franchise Legal Series</title>
		<link>http://franchisessentials.wordpress.com/2013/04/10/franchise-today-kicks-off-fourth-annual-franchise-legal-series/</link>
		<comments>http://franchisessentials.wordpress.com/2013/04/10/franchise-today-kicks-off-fourth-annual-franchise-legal-series/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 19:16:44 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Legal and Research]]></category>
		<category><![CDATA[2013 Franchise Legal Series]]></category>
		<category><![CDATA[Franchise Legal Series]]></category>
		<category><![CDATA[Franchise Today]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6640</guid>
		<description><![CDATA[ “Franchise Today” radio show begins its fourth annual “Franchise Legal” series this Thursday, April 11 and culminates with the IFA Symposium (May 5-7) recap on May 30. The eight-week series – double the content since its debut in 2010 – will deliver compelling insight from the perspective of leading legal minds within the franchising world.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6640&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Paul Segreto</media:title>
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		<title>Passion. Enthusiasm. Culture. Jersey Mike’s!</title>
		<link>http://franchisessentials.wordpress.com/2013/03/08/passion-enthusiasm-culture-jersey-mikes/</link>
		<comments>http://franchisessentials.wordpress.com/2013/03/08/passion-enthusiasm-culture-jersey-mikes/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 15:45:43 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Development]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[FranchisEssentials]]></category>
		<category><![CDATA[IFA Entrepreneur of the Year]]></category>
		<category><![CDATA[Jersey Mike's]]></category>
		<category><![CDATA[Peter Cancro]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6604</guid>
		<description><![CDATA[Last night I attended a franchise development seminar by Jersey Mike&#8217;s Subs. I didn&#8217;t just show up &#8211; I was personally invited. It was a great experience with the Jersey Mike&#8217;s franchise development team, and with their Houston-area Area Developer and two franchisees. You could just feel the culture of Jersey Mike&#8217;s shining through in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6604&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Paul Segreto</media:title>
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		<title>Value-added Discussions – A Linkedin Best Practice</title>
		<link>http://franchisessentials.wordpress.com/2013/02/24/value-added-discussions-a-linkedin-best-practice/</link>
		<comments>http://franchisessentials.wordpress.com/2013/02/24/value-added-discussions-a-linkedin-best-practice/#comments</comments>
		<pubDate>Sun, 24 Feb 2013 13:36:15 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[franchise social media]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[LinkedIn best practice]]></category>
		<category><![CDATA[LinkedIn discussions]]></category>
		<category><![CDATA[LinkedIn Franchise Executives Group]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[presenting products and services on LinkedIn]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=4297</guid>
		<description><![CDATA[In a recent discussion within the LinkedIn Franchise Executives group a question was asked about how best to present products and services to group members. The question stemmed from a revision in group rules put in place to keep the group focused on its objectives of exchanging ideas, sharing information, and promoting best practices within [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=4297&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
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		<title>IFA 2013 may have ended, but the discussions should continue…</title>
		<link>http://franchisessentials.wordpress.com/2013/02/20/the-ifa-2013-may-have-ended-but-the-discussions-should-continue/</link>
		<comments>http://franchisessentials.wordpress.com/2013/02/20/the-ifa-2013-may-have-ended-but-the-discussions-should-continue/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 03:10:08 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[IFA2013]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=5944</guid>
		<description><![CDATA[To all franchise pros, it was great seeing you at the International Franchise Association Convention. I’m anxious to hear your thoughts about the event. Point blank… Did the event meet or exceed your expectations, and why?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=5944&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

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			<media:title type="html">Let's talk about it</media:title>
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		<title>Heavy-hitters in Franchising on Franchise Today in 2013</title>
		<link>http://franchisessentials.wordpress.com/2013/02/05/heavy-hitters-in-franchising-on-franchise-today-in-2013/</link>
		<comments>http://franchisessentials.wordpress.com/2013/02/05/heavy-hitters-in-franchising-on-franchise-today-in-2013/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 22:14:23 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Franchise Success]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Intl Franchising]]></category>
		<category><![CDATA[Legal and Research]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Franchise Today]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6587</guid>
		<description><![CDATA[“Franchise Today,” the franchise-focused radio show on Blogtalkradio.com, kicks off 2013 with a new multi-part series format featuring some of the most respected names in franchising.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6587&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2013/02/franchise-today.jpg" medium="image">
			<media:title type="html">Franchise Today</media:title>
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		<title>True Social Media ROI – Relationship &amp; Community Building</title>
		<link>http://franchisessentials.wordpress.com/2013/02/03/true-social-media-roi-relationship-community-building/</link>
		<comments>http://franchisessentials.wordpress.com/2013/02/03/true-social-media-roi-relationship-community-building/#comments</comments>
		<pubDate>Sun, 03 Feb 2013 17:48:57 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Franchise Assistance]]></category>
		<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[franchise relationship. franchise social media]]></category>
		<category><![CDATA[FranchisEssentials]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[social media ROI]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6583</guid>
		<description><![CDATA[Return-on-Investment is important but too many miss the boat by trying to make social media a line-item on their financials.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6583&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2013/02/03/true-social-media-roi-relationship-community-building/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

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			<media:title type="html">Social-Media-ROI</media:title>
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		<title>Let’s Get Together at IFA2013!</title>
		<link>http://franchisessentials.wordpress.com/2013/02/01/lets-get-together-at-ifa2013/</link>
		<comments>http://franchisessentials.wordpress.com/2013/02/01/lets-get-together-at-ifa2013/#comments</comments>
		<pubDate>Sat, 02 Feb 2013 04:20:07 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[IFA Convention]]></category>
		<category><![CDATA[IFA2013]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6561</guid>
		<description><![CDATA[Let’s get together at the upcoming IFA Convention — either for business or to just meet and chat. Either way, let’s make the most of what is sure to be a great event. I’m always excited to work with startup and emerging brands in franchising. The passion exhibited by founders is something that I truly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6561&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2013/02/01/lets-get-together-at-ifa2013/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

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			<media:title type="html">convention-page-banner border</media:title>
		</media:content>

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		<title>Personal Branding and the Power of “YOU”</title>
		<link>http://franchisessentials.wordpress.com/2013/02/01/personal-branding-and-the-power-of-you/</link>
		<comments>http://franchisessentials.wordpress.com/2013/02/01/personal-branding-and-the-power-of-you/#comments</comments>
		<pubDate>Sat, 02 Feb 2013 01:04:10 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[local franchise marketing]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Power of You]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6574</guid>
		<description><![CDATA[With a strong personal brand that reaches into the local community, franchisees would be more successful driving the business.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6574&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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		<geo:lat>30.157993</geo:lat>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2013/02/you1.jpg" medium="image">
			<media:title type="html">YOU1</media:title>
		</media:content>

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		<title>The New Media Effect on Franchise Sales &amp; the Franchise Relationship</title>
		<link>http://franchisessentials.wordpress.com/2013/01/31/the-new-media-effect-on-franchise-sales-the-franchise-relationship/</link>
		<comments>http://franchisessentials.wordpress.com/2013/01/31/the-new-media-effect-on-franchise-sales-the-franchise-relationship/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 04:48:17 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[Franchise Direct]]></category>
		<category><![CDATA[franchise social media]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SoMoLo]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6568</guid>
		<description><![CDATA[When social media became more and more popular, many franchisors wanted to use social media to attract franchise candidates. Many thought, incorrectly that social media was a form of advertising. That is until a different light is shed on social media within the franchise sales process. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6568&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2013/02/new-media.jpg?w=300" medium="image">
			<media:title type="html">New Media</media:title>
		</media:content>

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	</item>
		<item>
		<title>Franchise Social Media Basics – What a Great E-IDEA!</title>
		<link>http://franchisessentials.wordpress.com/2013/01/30/franchise-social-media-basics-what-a-great-e-idea/</link>
		<comments>http://franchisessentials.wordpress.com/2013/01/30/franchise-social-media-basics-what-a-great-e-idea/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 06:14:11 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[E-IDEA]]></category>
		<category><![CDATA[Franchise Direct]]></category>
		<category><![CDATA[franchise social media]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6527</guid>
		<description><![CDATA[The biggest challenge franchises face with new media is a lack of understanding that like anything else, requires planning.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6527&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Paul Segreto</media:title>
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		<media:content url="http://franchisessentials.files.wordpress.com/2013/01/how-franchisors-are-using-social-media.jpg?w=300" medium="image">
			<media:title type="html">how-franchisors-are-using-social-media</media:title>
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			<media:title type="html">Bookmark and Share</media:title>
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		<item>
		<title>Marketing, Media &amp; Franchising</title>
		<link>http://franchisessentials.wordpress.com/2013/01/29/marketing-media-franchising/</link>
		<comments>http://franchisessentials.wordpress.com/2013/01/29/marketing-media-franchising/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 19:35:27 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[franchise social media]]></category>
		<category><![CDATA[FranchisEssentials]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6521</guid>
		<description><![CDATA[As today’s consumer and franchise candidates are more sophisticated, educated and technologically advanced than ever before, many franchise organizations are focusing on digital marketing as a way to attract these targets.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6521&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
		<georss:point>30.157993 -95.489384</georss:point>
		<geo:lat>30.157993</geo:lat>
		<geo:long>-95.489384</geo:long>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2013/01/integrated-marketing.jpg?w=245" medium="image">
			<media:title type="html">Integrated Marketing</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/sm-share-en.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
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		<item>
		<title>How Much Change Is Good?</title>
		<link>http://franchisessentials.wordpress.com/2013/01/24/how-much-change-is-good/</link>
		<comments>http://franchisessentials.wordpress.com/2013/01/24/how-much-change-is-good/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 13:52:38 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Business 101]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[busines success]]></category>
		<category><![CDATA[business change]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=3900</guid>
		<description><![CDATA[Like a ship at sea, a business needs to change in a long, sweeping manner. Short, harsh changes in direction will create havoc. And, like a ship at sea, there needs to be a definite destination, a well thought out plan to get there in a certain time frame and with specific resources. But, what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=3900&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
		<georss:point>30.157993 -95.489384</georss:point>
		<geo:lat>30.157993</geo:lat>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2010/10/change.jpg?w=300" medium="image">
			<media:title type="html">change</media:title>
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		<item>
		<title>Are You Confused by Franchise Terminology?</title>
		<link>http://franchisessentials.wordpress.com/2013/01/09/are-you-confused-by-franchise-terminology/</link>
		<comments>http://franchisessentials.wordpress.com/2013/01/09/are-you-confused-by-franchise-terminology/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 01:53:33 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[franchise terminology]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=5974</guid>
		<description><![CDATA[Many, including myself, refer to franchising as an industry… even though we know it’s really not an industry. A business model is probably one of the better definitions, but what does that really mean? When referring to a franchise, even many within franchising choose from a variety of terms as a point of reference – [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=5974&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2012/02/confused.jpg?w=300" medium="image">
			<media:title type="html">Confused</media:title>
		</media:content>

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		<title>Controlled Growth Key to Success for New Franchise Concepts!</title>
		<link>http://franchisessentials.wordpress.com/2012/12/21/controlled-growth-key-to-success-for-new-franchise-concepts/</link>
		<comments>http://franchisessentials.wordpress.com/2012/12/21/controlled-growth-key-to-success-for-new-franchise-concepts/#comments</comments>
		<pubDate>Fri, 21 Dec 2012 15:47:51 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Development]]></category>
		<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[controlled franchise growth]]></category>
		<category><![CDATA[franchise development strategy]]></category>
		<category><![CDATA[franchise success]]></category>
		<category><![CDATA[franchisor success]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[startup franchisors]]></category>
		<category><![CDATA[targeted franchise growth]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=3233</guid>
		<description><![CDATA[Working with entrepreneurs exploring franchising as a business expansion strategy, I&#8217;m often asked the question, &#8220;How does a new franchise company sell franchises without brand recognition?&#8221; Here are my thoughts&#8230; Initially, the founder is the brand. It’s his or her passion for the business. It’s how he or she treats customers and employees alike. It’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=3233&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2010/03/key-to-success.jpg?w=300" medium="image">
			<media:title type="html">key-to-success</media:title>
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		<title>Franchise Sales Process: Consistent or Flavor-of-the-Month?</title>
		<link>http://franchisessentials.wordpress.com/2012/12/15/franchise-sales-process-consistent-or-flavor-of-the-month/</link>
		<comments>http://franchisessentials.wordpress.com/2012/12/15/franchise-sales-process-consistent-or-flavor-of-the-month/#comments</comments>
		<pubDate>Sat, 15 Dec 2012 14:45:23 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Development]]></category>
		<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[franchise lead generation]]></category>
		<category><![CDATA[franchise sales in a recession]]></category>
		<category><![CDATA[franchise sales process]]></category>
		<category><![CDATA[franchise social media]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=6225</guid>
		<description><![CDATA[Occasionally, I take a look at some of my posts from a few years back just to compare my thoughts and perspective from then to now. I always ask myself if I&#8217;m consistent so as not to confuse anyone. But more importantly, am I focused for the long-term or for just the here-and-now. Well, below [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&#038;blog=6753805&#038;post=6225&#038;subd=franchisessentials&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2009/06/wsj.jpg?w=300" medium="image">
			<media:title type="html">WSJ</media:title>
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