FourThirds

One thing at a time

Neil Moodley — Thu, 04 Jun 2009 14:00:16 +0000

Losing your focus can be disastrous if you forget to consider the possible consequences.

Remembering What You Want

Neil Moodley — Wed, 03 Jun 2009 14:00:48 +0000

Don't forget what you want out of life. It's worth revisiting from time to time.

Two Crucial Things for Business Blogging

Neil Moodley — Mon, 01 Jun 2009 15:00:01 +0000

Blogging for Business is trivial to set up. But there are two key things you must get right to benefit fully.

Be Productive - Touch Type

Neil Moodley — Sat, 30 May 2009 15:00:19 +0000

My top productivity tip is to learn to touch-type.

Financial Detail vs Team Capability

Neil Moodley — Fri, 29 May 2009 15:00:51 +0000

Including detailed financial projections for your business plan is reasonable - to a point. After then, the inescapable variability of the future means you need to start building up trust in your capabilities to make up for the uncertainty.

Get Out of Your Comfort Zone

Neil Moodley — Thu, 28 May 2009 15:00:48 +0000

Sticking to your comfort zone is unlikely to be sufficient to make your business a long-term success.

The Golden Rule of Online Marketing isn’t just for online

Neil Moodley — Tue, 26 May 2009 13:47:33 +0000

The Golden Rule of Online Marketing applies equally well to traditional business.

Q10: Do you know how much it will cost you to solve your customers’ problems?

Neil Moodley — Wed, 20 May 2009 14:00:39 +0000

Drilling down to the low level on costs and pricing will demonstrate very clearly whether you can earn a worthwhile return. If you need or want to charge a higher price than the market norm, you need to be able to deliver quality resolutions to as many customer pain points as possible whilst clearly articulating the value of your premium service.

Q9: Do you know what will make customers come to you?

Neil Moodley — Tue, 19 May 2009 14:00:23 +0000

Figuring out the differences between your proposed offering and your competitors is crucial to understand the position within the marketplace you can realistically hope to adopt.

Q8: Do you know who and what is solving that problem for your customers already?

Neil Moodley — Mon, 18 May 2009 14:00:12 +0000

Understanding how the marketplace's needs are currently met will allow you to better shape your own ideas.