FOUR EASY STEPS

The new Adsense Interface ( Introducing the new AdSense interface, now available globally )

noreply@blogger.com (OMERUSURE UMUKORO) — Wed, 10 Nov 2010 19:01:00 +0000

The new AdSense Interface is rolling out to everyone!! Check out blog post, and try it out!

Last November we announced that we were starting to test a new interface with a limited group of publishers. Since then, we’ve been focused on adding new features and incorporating feedback from our testers. Today, we’re excited to announce that we’ve begun rolling out the new AdSense interface to all publishers globally. Within the next few weeks, you should see a “Try the new AdSense interface” link appear in the upper corner of your account. Clicking the link will bring you to the new interface.

Built based on feedback we’ve heard from you, our publishers, the new interface is full of features designed to help you make more money with AdSense. We want to thank you for all the input you’ve given us, and show you some of the ways it’s reflected in the new interface.

download the story here

You’ve told us that data that helps you better understand your performance is critical to growing your revenue, so we’ve made sure that the new interface gives you more insights.
You can now run even more detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over custom date ranges. You’ll also find graphs of your data on the new Performance reports tab. You can quickly view impressions, clicks, and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges, and easily analyze data to recognize trends.

You’ve continued to let us know that protecting your brand by having control over the ads that run on your site is extremely important, so we’ve improved our ad controls and made them easier to use.
All ad controls are now in one place, on the Allow and block ads tab. Here, you’ll be able to filter ads from specific advertisers, categories, and ad networks. In addition, you’ll notice that we’ve updated the ad review center to make it easier to review and manage ads that have been placement-targeted to your sites. You can now search for ads in the ad review center by ad type, keyword, URL, or ad network, and choose to allow or block them.

You’ve shared with us the need to manage your account more efficiently, so we’ve redesigned the interface to help you complete tasks quickly and easily.
The new interface allows you to quickly see your earnings and payment information, find relevant features, and make changes to your account. It also brings relevant help and other resources, like videos and blog posts, right into the interface, so you can get the information you need without leaving your account.

Once the new interface has been enabled for your account, we encourage you to give it a try. To learn more, check out google.com/ads/newadsense. You’ll find additional videos, including a tour of the new interface, information about new features, and a getting started guide. You can also join the conversation in our Forum to share best practices and discover what other publishers think about the new interface.

‘‘Tis the season for placement targeting: Market your site with DoubleClick Ad Planner

noreply@blogger.com (OMERUSURE UMUKORO) — Fri, 05 Nov 2010 18:44:00 +0000

Google introduced us to a placement targeting as a great way to capitalize on the increase in advertiser spend during the holiday season. This week, google is kicking off their three-part optimization series to help us maximize our earnings by taking advantage of DoubleClick Ad Planner. Ad Planner can help you market your site, make it easier for advertisers to search for you, and improve the data that these advertisers can see.

As you may recall from last post, if you are really consistent other google blog post the first step to enabling placement-targeted ads to appear on your pages is to set up your custom channels as ad placements. Ad placements are specific groups of ad units where an advertiser can choose to place their ads using placement targeting. This enables advertisers to better identify websites that reach their target audiences based on the descriptions publishers provide about their sites, describing the content of their pages or the type of users who visit them. Turning custom channels into ad placements is simple. To learn more, check out our YouTube video and visit our Help Center.

Once you’ve set up your ad placements, we encourage you to try out DoubleClick Ad Planner, a free media planning tool that helps advertisers find the sites their audiences are likely to visit and helps publishers make their sites easier to target.

In Ad Planner, you can claim the sites you own and customize their descriptions. For each site, you can also add up to five categories that describe your site's content, and the types, sizes, and formats of ads that your site supports. Doing this allows advertisers to easily find ad placement descriptions that match the interests of their target audiences. More targeted ads leads to a better user experience on your site and a greater opportunity to increase your earnings. For more information on how to get started, watch this brief introduction to DoubleClick Ad Planner and sign up today.

Announcing the new Inside AdSense Poland blog

noreply@blogger.com (OMERUSURE UMUKORO) — Fri, 05 Nov 2010 18:30:00 +0000

Google Adsense is very excited to announce the launch of our newest Inside AdSense blog: Inside AdSense Polska! Like our other Inside AdSense blogs, it will provide readers with optimization tips, product announcements, and other program information to help our Polish publishers maximize their earnings and make the most out of their Google AdSense accounts.

There’s been an increase in Google AdSense interest within the rapidly developing Polish online advertising market. We’ve been supporting our Polish publishers through our Help Forum, where they can share experiences and help one another with their AdSense-related issues, and are thrilled to be taking the next step with this new information platform.

Joining English, French, Italian, German, Spanish, Russian, Dutch, Turkish, Portuguese, Japanese, Chinese - Traditional, Chinese - Simplified, and Korean, Inside AdSense Polska is our fourteenth Inside AdSense blog worldwide. Check out the right navigation bar under the header “Related Google Blogs” for links to all of them! We hope to launch additional Inside AdSense blogs in the future so we can continue to reach even more of our global publishers.

Join us for a webinar to learn the basics of DFP Small Business

noreply@blogger.com (OMERUSURE UMUKORO) — Fri, 05 Nov 2010 18:12:00 +0000

Next week, our friends from the DFP Small Business team will be hosting a free online seminar to introduce AdSense publishers to DFP Small Business.

For those unfamiliar with DFP Small Business, it's Google’s free hosted ad serving solution that helps website publishers manage and grow their online advertising business. If you don’t currently have an account, learn more and sign up for free today by visiting the DFP Small Business website.

The webinar will provide you with an introduction to ad serving, a live demo of DFP Small Business, and best practices for setting up your ad inventory and trafficking an ad campaign.

Title: Getting started with DFP Small Business
Host: The DFP Small Business Team
Date and Time: Wednesday November 10 at 10AM GMT

Register here.

Step 1 - The Source of Your Income

noreply@blogger.com (OMERUSURE UMUKORO) — Tue, 02 Nov 2010 16:44:00 +0000

Understanding where your money is actually coming from is a major consideration if you want
to succeed and get paid handsomely for your efforts. Google runs a program for advertisers
which is a pay per click model. Advertisers get to run ads on Google and bid on keywords of
their choice. When someone using their search engine types in that keyword, the advertisers
ad is displayed alongside the organic search engine listings. If the searcher clicks on the
ad, Google charges the advertiser for sending traffic to the landing page on their site. The
advertiser works out their return on investment and bids accordingly to make a profit.