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		<title>Your Growth Strategy Isn’t Broken. It’s Avoiding Decisions</title>
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		<dc:creator><![CDATA[Christina Schmitt]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 14:31:39 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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					<description><![CDATA[Growth strategies don’t usually fail because they’re wrong. They fail because leaders never make, or never finish, the decisions that strategy demands. Instead of choosing how the company wants to grow, anchored in explicit customer and segment choices, where to place real bets, and what to stop doing, teams default to alignment theater. Everyone agrees. [&#8230;]]]></description>
		
		
		
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		<title>WBD Shareholders Say Yes</title>
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		<dc:creator><![CDATA[Mike Proulx]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 14:27:27 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Warner Bros. Discovery shareholders voted today to approve Paramount’s all‑cash acquisition of the company, clearing an important hurdle for one of the biggest media consolidation plays in decades. But this particular procedural hurdle was a notably low one. Why? The shareholder vote was never seen as the hardest part. With board and proxy advisor backing [&#8230;]]]></description>
		
		
		
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		<title>CPQ Vendors Face A New Test: Handling Real-World Complexity</title>
		<link>https://www.forrester.com/blogs/cpq-vendors-face-a-new-test-handling-real-world-complexity/</link>
		
		<dc:creator><![CDATA[Vicki Brown]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 14:26:42 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Research]]></category>
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					<description><![CDATA[Forrester’s 2026 CPQ Landscape reveals a new battleground where vendors differentiate by managing real-world complexity. Vendors compete on industry focus, interoperable architectures, and AI embedded directly into execution. Sales and revenue operations leaders must prioritize solution fit, governance, and scalability to support omnichannel growth and automate execution with confidence.]]></description>
		
		
		
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		<title>Roadmaps: Preparing to Self-Destruct in 3.2.1. </title>
		<link>https://www.forrester.com/blogs/roadmaps-preparing-to-self-destruct-in-3-2-1/</link>
		
		<dc:creator><![CDATA[Joseph Schiavone]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 14:10:57 +0000</pubDate>
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					<description><![CDATA[Roadmaps: Preparing to Self-Destruct in 3.2.1.  I’m Joe Schiavone.  I am a Principal Analyst here at Forrester Research.  My experience has afforded me the opportunity to learn from some amazing leaders, while developing my own style along the way.  I have been leading tech for global organizations from p/e backed and start-ups to large global [&#8230;]]]></description>
		
		
		
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		<title>How CX Leaders Build Resilience In A Volatile World</title>
		<link>https://www.forrester.com/blogs/how-cx-leaders-build-resilience-in-a-volatile-world/</link>
		
		<dc:creator><![CDATA[Martin Gill]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 10:37:47 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=295724</guid>

					<description><![CDATA[Back in the dim and distant past, when I ran an enterprise architecture team, we spent months building immaculate diagrams that were technically correct, logically coherent, beautifully presented — and largely irrelevant. Why? Because they sat on a shared drive and no one used them. CX teams are repeating the same mistake; only the artifacts [&#8230;]]]></description>
		
		
		
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		<title>How AI Is Rearchitecting Lending</title>
		<link>https://www.forrester.com/blogs/how-ai-is-rearchitecting-lending/</link>
		
		<dc:creator><![CDATA[Zhi Ying Barry]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 07:45:20 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Lending Is Reaching An Inflection Point More than 80% of financial services (FS) AI decision‑makers plan to increase investments in both predictive AI and generative AI (genAI), with most firms expecting double‑digit growth. The immediate focus for the majority of FS leaders remains pragmatic: scaling origination, reducing friction caused by handoffs, and improving risk control. [&#8230;]]]></description>
		
		
		
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		<title>Proof Is The Product: How Trials And POCs Have Become A Real Go‑To‑Market Motion</title>
		<link>https://www.forrester.com/blogs/proof-is-the-product-how-trials-and-pocs-have-become-a-real-go-to-market-motion/</link>
		
		<dc:creator><![CDATA[Lisa Singer]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 14:38:54 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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					<description><![CDATA[Why “Try Before You Buy” Has Become Mission‑Critical For Buyers And Sellers B2B organizations can no longer rely on promises alone. Today’s buyers expect vendors, especially those offering AI‑enabled products, to prove how their solutions deliver measurable outcomes aligned to real business priorities. As a result, proofs of concept (POCs) and trials have shifted from [&#8230;]]]></description>
		
		
		
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		<title>Today’s Regulatory Intelligence Solutions Replace Drudgery With Confidence</title>
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		<dc:creator><![CDATA[Paul McKay]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 07:23:09 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[GRC - Governance, Risk, And Compliance]]></category>
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					<description><![CDATA[Over the past five years, security and risk (S&#38;R) professionals have experienced a flood of new cybersecurity regulations, with 170 countries now boasting cybersecurity and data protection laws. Leaders are left to decide which regulations apply, identify gaps, and implement controls — an onerous task as regulatory volume and the pace of change accelerate. Manual [&#8230;]]]></description>
		
		
		
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		<title>Why Uncertainty Changes How IT Must Reason</title>
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		<dc:creator><![CDATA[Charles Betz]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 14:15:48 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[A Conversation With Murray Cantor (Part Two) In part one, Murray Cantor reframed technical debt as economic liability and argued that uncertainty is not an annoyance to be minimized but the core feature of IT investment. Once you accept that premise, a deeper question emerges: How should organizations reason — and decide — under uncertainty? [&#8230;]]]></description>
		
		
		
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		<title>Top Agentic AI Use Cases For AP Automation In 2026</title>
		<link>https://www.forrester.com/blogs/top-agentic-ai-use-cases-for-ap-automation-in-2026/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 09:51:24 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=294910</guid>

					<description><![CDATA[For years, accounts payable (AP) automation focused on efficiency gains at the margins: faster invoice capture, fewer manual touches, and better dashboards. While important, these incremental improvements did not change how AP operates. That dynamic is shifting. Our latest report, Top Agentic AI Use Cases For AP Automation In 2026, shows that agentic AI, defined [&#8230;]]]></description>
		
		
		
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