First in the Room http://firstintheroom.com Social application strategy for business leaders en-us Tue, 17 Nov 2009 04:00:00 GMT Tue, 17 Nov 2009 04:00:00 GMT http://cyber.law.harvard.edu/rss/rss.html chris@firstintheroom.com chris@firstintheroom.com 5 updixb8wgt This Blog has moved to http://SocialMediaGovernance.com/blog http://feedproxy.google.com/~r/FirstInTheRoom/~3/KfOli7u9SW8/ I moved my blog to SocialMediaGovernance.com. All posts have been migrated, and I am posting new content there. I hope you will subscribe to the new blog at http://SocialMediaGovernance.com/blog/ Tue, 17 Nov 2009 04:00:00 GMT http://socialmediagovernance.com/blog/ Unleash Your Customers: Increase Customer Lifetime Value with Viral Application Features http://feedproxy.google.com/~r/FirstInTheRoom/~3/Z0iln06tJIg/increase-customer-lifetime-value-viral-application-features.html A framework for using viral application features to decrease your average customer acquisition cost and increase customer lifetime value. Wed, 16 Sep 2009 04:00:00 GMT http://firstintheroom.com/posts/increase-customer-lifetime-value-viral-application-features.html Social Media Governance in the Enterprise: Balancing Empowerment and Accountability http://feedproxy.google.com/~r/FirstInTheRoom/~3/JD_5ZVSo0X0/social-media-governance.html A framework which business leaders can use to prepare their company for the impacts of social technologies throughout their organization. Wed, 03 Jun 2009 04:00:00 GMT http://firstintheroom.com/posts/social-media-governance.html When to Invite Oprah to Join Your Social Network: Driving Adoption in Social Applications http://feedproxy.google.com/~r/FirstInTheRoom/~3/p85FP1HQxvs/when-invite-oprah-social-network-driving-adoption-social-applications.html Driving adoption and crossing the chasm in social applications requires (1) addressing an open need, (2) minimum relationship density and (3) attracting members who exhibit preferential attachment (people like Oprah). Includes examples from Facebook and Twitter. Mon, 11 May 2009 04:00:00 GMT updixb8wgt http://firstintheroom.com/posts/when-invite-oprah-social-network-driving-adoption-social-applications.html Hello World: The Launch of First in the Room http://feedproxy.google.com/~r/FirstInTheRoom/~3/5tVQ0OVTwOY/launch-blog-first-room.html Inaugural post of First in the Room -- a slog (slide blog) covering social media topics for the enterprise. Sat, 02 May 2009 04:00:00 GMT http://firstintheroom.com/posts/launch-blog-first-room.html