SEO is not static or a “once and done” endeavor, rather something that needs constant attention, maintenance, and care. From link building strategy design to plans for content marketing and website optimization, there are a lot of critical aspects of SEO. All of which require regular upkeep because search engines alter their algorithms (a form of artificial intelligence or AI) every day.
This is why SEO Explode continuously monitors search engine changes to adjust website optimization strategies as necessary. We work with you to develop and execute a robust site optimization plan that factors in all the variables. We have expertise in global, national, and local SEO.
Our team consists of content marketing, link building, PR (public relations), marketing phycology, and other experts. All with the same mission of helping you increase your bottom line while delivering the highest level of service imaginable.
1. SEO Audit
Our process begins with a complete audit of your website, reviewing both technical and non-technical aspects. Every web page and their current positions on the SERPs will be examined to reveal an accurate picture of your current SEO standings.
We also research to gather insights about your industry, business, and its products. So even if you have yet to build a website, our initial audit will be an essential step in identifying your greatest needs in SEO.
2. Keywords & Competitive Research
We conduct keyword research to identify lucrative terms that fit with your products and services. Looking at the current search competitors and what’s working for your strongest competition, we develop a plan that helps you crush it (in a good way).
Also, we think about the local, national, and global markets as applicable to your business. In order to determine the best ways to utilize keywords. SEO Explode handles the optimization of product descriptions, landing pages, blogs, etc.
3. On-site SEO
Every single page of a website has to be optimized for search engines. This includes tweaking everything where necessary like layout optimization, keyword usage, Metadata, and back-end codes. This ensures the best outcome or most positive results come to fruition when search engines crawl your pages.
At SEO Explode, we follow web page optimization best practices to make sure your pages are readable by humans and equally understood by bots (a form of AI).
4. Local SEO and Mobile
“Where’s the nearest XYZ from me…” Phrases like that are being spoken into smartphones and searched for more often than not. Most consumers look for local businesses and products using a mobile device. That means your website has to be optimized for mobile users and local searches.
SEO Explode looks at all aspects of mobile and local, unlike other SEO service companies. So whether you’re a brick and mortar store or purely an online establishment, we know you’ll benefit from both.
5. Results-oriented Link Building Campaigns
Fantastic results in SEO largely depend on incoming links or “backlinks. These are links that point to your site from others and maybe more authoritative websites. Every backlink your site earns is viewed as a vote of trust by search engines. Ideally, each link should be related in one way or another to your industry or the given receiving page’s topic.
Search engines reward sites that have high-quality backlinks with higher rankings. A link building strategy is a key component of every full-service SEO campaign. Our team evaluates your overall SEO health and develops a customized, including beneficial link building package or plan. We handle all the ins and outs while ensuring that you’re in the loop.
6. Content Marketing
Content marketing is the energy behind SEO marketing success. All of the keywords uncovered during our research phase are put to use in content creation and promotion.
At SEO Explode, we believe that content IS the web and whether it’s social media, a blog article, video, etc. content powers them all! We create, publish, and promote content that is of interest to your intended audience, developing the most appealing messages. Growth is simply inevitable.
7. Repeat With Keyword Research
New competitors emerge all the time, as well as new keywords and trends. This is why we consistently track SEO results, the completion, and restart our process from the keyword research phase.
Simply put, we identify emerging trends and more important or potentially lucrative keywords to integrate them into your SEO strategy. This ensures you keep all the coveted page one rankings on search engines that you’ve earned.