The advent of new technologies has brought about a great deal of change for hospitality businesses. The trend has opened up amazing possibilities, while at the same time causing great apprehension. Regardless of this complex consumer revolution, the core business practices that have led to success in the past will remain unchanged. New tech, and […]

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What really changed for PR in the digital age? The role of PR remains pretty much the same, but there are also new things to consider.

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In the upcoming months, teams of experts from SnapShot GmbH will conduct a series of briefings on hotel analytics and hotel data usage in key cities in Germany, Austria, the UK, and Belgium. The company will also demonstrate the full capabilities of its flagship product, SnapShot Analytics, and will offer a series of one-on-one demo […]

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It’s hard to believe that there are still businesses lunched whose owners have virtually no understanding of the tools they have at their fingertips to make their brand known. There are many aspects of this issue we could discuss, and there are concrete examples to illustrate all, but for the purpose of not hurting feelings, […]

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One of those little things many hoteliers fail to understand is that no one really cares about their likes or dislikes: travelers come from different walks of life, and they expect their needs to be met, especially by hospitality businesses. The mere definition of hospitality is quite simple: “the friendly and generous reception and entertainment […]

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User generated content (UGC) is what influences a great number of travelers to make informed decisions about destinations they want to visit. Sites like TripAdvisor, Stay.com and others count among the pioneer travel sites that understood that UGC is not just a trend, but a reality that is here to stay. A whitepaper by Rivet […]

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Are you familiar with the "Paradox of Choice?" Too many packages and offers, may overwhelm the decision process, and may defect to other booking sites

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To answer this particular question, you need to identify the most lucrative social networks for hotels. Please consider Foursquare and TripAdvisor first, as well as any other similar networks in your own country. However, this article will not be about them – they count more as user generated content/ review sites. Instead, we will focus […]

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Paris-based startup Be Bang has great potential in becoming a disruptive technology for PR: the platform eliminates the middleman between influencers and luxury brands, enabling them to communicate directly. Quietly launched in 2014 by co-founders Sebastien Felix and Jocelyn Jarnier , Be Bang is already counting on stellar names among the brands offering premium experiences […]

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Content marketing is definitely the new black, regardless the niche. Every business employing this strategy should also track its performance. Just like PR, content marketing has value beyond traditional ROI formulas. There are several ways to maximize the ROI of your content marketing efforts. Your website itself is a powerful content marketing vehicle, giving you […]

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