Equimedia Digital Marketing News

Experts warns Tories not to cut government digital ad spend

Fri, 09 Jan 2009 08:00:00 +0000

The Conservative party should not cut digital advertising expenditure if they gain power at the next election, according to Central Office of Information´s (COI) deputy director of interactive services Michael Smith.

Companies 'approach social media marketing on an ad-hoc basis'

Fri, 09 Jan 2009 08:00:00 +0000

Companies are using online social media on an ad-hoc basis to achieve their online direct marketing needs, a recent report suggests.

Microsoft 'beats' Google and Yahoo in total time spent online

Fri, 09 Jan 2009 08:00:00 +0000

Internet users are spending more time on Microsoft sites compared to Yahoo or Google, new research shows.

Young people flock to Twitter

Tue, 06 Jan 2009 08:00:00 +0000

Younger people are turning away from Facebook and instead embracing Twitter, according to a new US survey.

Digital media agencies vie for £30 million easyJet account

Tue, 06 Jan 2009 08:00:00 +0000

Airline easyJet has called a review of its £30 million pan-European digital media planning and buying account.

Google shows customers their information

Tue, 06 Jan 2009 08:00:00 +0000

Google has revealed a new tool which shows exactly how much information the search engine giant is able to hold on consumers.

Brands 'should invest more in online digital marketing'

Mon, 05 Jan 2009 08:00:00 +0000

Brands are not spending enough online because the people who run their media agencies are too resistant to change, according to an expert.

Google launches new search product for retailers

Mon, 05 Jan 2009 08:00:00 +0000

A new Google search product for online retailers is now being sold, the company announced on Wednesday (November 4th).

Google wave goes live on German newspaper

Sun, 04 Jan 2009 08:00:00 +0000

German newspaper Welt Kompakt has become the first to launch Google´s new tool Google Wave.

Search marketing: Yahoo to add real-time search results

Sun, 04 Jan 2009 08:00:00 +0000

Yahoo is testing a new search feature which will show results based on relevant real-time information being shared by internet users, the company has announced.

Marketing sector "amongst the first to show signs of economic recovery"

Sat, 03 Jan 2009 08:00:00 +0000

The marketing industry is among the first sectors to show signs of recovery, according to the Advertising Association.

Digital marketing forum to go ahead in November

Sat, 03 Jan 2009 08:00:00 +0000

Will Harris, Nokia´s marketing director, has been confirmed as a keynote speaker at the Revolution Forum, which is due to take place later this month.

YouTube hoping to make profit with new Content ID system

Fri, 02 Jan 2009 08:00:00 +0000

YouTube bosses are hoping copyright holders will choose to make advertising revenue out of their content, which regular users upload to the site, rather than removing it from the video-sharing site for copyright reasons.

Facebook plans to share more user data with advertisers

Fri, 02 Jan 2009 08:00:00 +0000

Advertisers will be given more information about how their ads perform on Facebook, although users´ data will be kept anonymous, the company has said.

Google's custom search feature may impact search marketing

Sun, 30 Nov 2008 08:00:00 +0000

Google has added more new features to its custom search engine, it has been announced.

Alcohol brand shifts ad spend online

Tue, 09 Dec 2008 08:00:00 +0000

Diageo´s Smirnoff Vodka will shift its focus to online digital marketing as it aims to target a younger audience.

Survey reveals need for online behavioural advertising education

Tue, 09 Dec 2008 08:00:00 +0000

Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed.

Google shows off new Social Search service

Mon, 08 Dec 2008 08:00:00 +0000

A new personalised Social Search feature has been launched by Google Labs.

NY Times: Search marketing is one of the 'most effective' marketing tools

Sun, 07 Dec 2008 08:00:00 +0000

Search advertising is probably the most effective form of marketing ever invented, according to journalist Miguel Helft.

Digital marketing advice offered by alcohol body

Sat, 06 Dec 2008 08:00:00 +0000

Alcohol producers have been offered digital marketing advice to help avoid inadvertently targeting underage consumers or encouraging harmful drinking.

Real-time search function to be launched on YouTube

Sat, 06 Dec 2008 08:00:00 +0000

YouTube is currently developing a function, called Comments Search, which will allow for real-time search, the company said.

Search marketing to change as Google and Bing sign tweet deals

Wed, 03 Dec 2008 08:00:00 +0000

Real-time results from Twitter will appear in search engine results, after both Google and Microsoft announced deals with Twitter.

Non-profits' online direct marketing campaigns lack email customisation

Wed, 03 Dec 2008 08:00:00 +0000

Non-profit organisations are struggling with email customisation, according to new research carried out by marketing company Return Path.

Homebase expands email marketing campaign

Tue, 02 Dec 2008 08:00:00 +0000

DIY and home improvement chain Homebase has announced the expansion of its email marketing campaign, it has been reported.

SEO landscape changes as Yahoo loses more ground

Tue, 02 Dec 2008 08:00:00 +0000

Businesses involved in a search engine optimisation (SEO) marketing campaign should be aware that Yahoo´s market share in the sector is falling.

Mirror Group reviews media planning and buying account

Mon, 01 Dec 2008 08:00:00 +0000

Mirror Group Newspapers is reviewing its £6.5 million media planning and buying account, it announced yesterday.

New survey shows importance of online direct marketing

Mon, 01 Dec 2008 08:00:00 +0000

Generation Y would prefer to abandon social networks before email or texting, new research has revealed.

Facebook, Twitter and Google support net neutrality ruling

Mon, 01 Dec 2008 08:00:00 +0000

Chief executives officers (CEOs) from 24 of world´s biggest internet companies have sent a letter supporting network neutrality to the US Federal Communications Commission (FCC).

New M&S site tops retail league table

Sun, 30 Nov 2008 08:00:00 +0000

Marks and Spencer´s (M&S´s) and WHSmith´s websites have topped a poll of the best online high street retailers in the UK.

Ad agencies must adapt to the digital age, expert warns

Sun, 30 Nov 2008 08:00:00 +0000

Creative advertising agencies are not adapting to the new digital landscape, an industry expert has warned.

Advertising group welcomes Yahoo/Microsoft deal

Sun, 30 Nov 2008 08:00:00 +0000

A possible search engine deal between Yahoo and Microsoft has been welcomed by the American Association of Advertising.

Email marketing's future looks bright, study shows

Tue, 09 Dec 2008 08:00:00 +0000

Email marketing´s popularity looks set to continue, an industry expert has said.

SEO will increase revenue and save money, expert says

Tue, 09 Dec 2008 08:00:00 +0000

Search engine optimisation (SEO) is the best way for businesses with an online presence to increase revenue and save money on advertising, an industry expert has said.

Google launches first big UK ad push

Tue, 09 Dec 2008 08:00:00 +0000

Google launched its first major advertising initiative in the UK today, as part of an international marketing push.

Google posts profits of £1bn as ad sector recovers

Sat, 06 Dec 2008 08:00:00 +0000

Google, while reporting its highest quarterly profits, has said the worst of the recession is behind us.

Search marketing growing, online advertising forecast strong

Sat, 06 Dec 2008 08:00:00 +0000

Online direct marketing and advertising will see strong growth over the next five years, a report has said.

YouTube makes video ad move

Fri, 05 Dec 2008 08:00:00 +0000

Google has launched a major auction-based video ad platform for YouTube in the UK, following its success in the US earlier this year.

Google top search engine, Bing improving

Fri, 05 Dec 2008 08:00:00 +0000

Google´s search market share increased to nearly 65 per cent last month, according to the latest comScore survey.

UK search marketing sector 'in recovery'

Fri, 05 Dec 2008 08:00:00 +0000

The UK´s search engine marketing industry is showing signs of recovery with advertisers increasing spend in the area during the third quarter, according to the latest research.

Facebook and Twitter use grows in the US

Thu, 04 Dec 2008 08:00:00 +0000

Facebook´s US traffic has increased 194 per cent in the last year, according to web metrics provider Experian Hitwise.

Coty to review media planning

Thu, 04 Dec 2008 08:00:00 +0000

Multinational fragrance company Coty is set to review its global media planning and buying account.

Social Media 'is changing media planning'

Thu, 04 Dec 2008 08:00:00 +0000

Social media is changing media planning, an industry expert recently told the American Marketing Association.

Online direct marketing used to re-launch Childline's helpline

Wed, 03 Dec 2008 08:00:00 +0000

Childline´s telephone helpline is to be re-launched by the NSPCC using a multichannel marketing campaign, according to Marketing Magazine.

London launches viral campaign for England's 2018 World Cup bid

Wed, 03 Dec 2008 08:00:00 +0000

A new viral campaign to promote London´s inclusion in England´s 2018 World Cup bid has been launched by London United.

Online direct marketing spending 'grows'

Wed, 03 Dec 2008 08:00:00 +0000

Online marketing budgets have returned to growth in the third quarter, according to the Institute of Practitioners in Advertising (IPA) Bellwether Report.

Sidewikis won't 'affect SEO ratings'

Tue, 02 Dec 2008 08:00:00 +0000

Sidewikis will not yet affect a webpage´s search engine optimisation (SEO) ratings, an industry expert has said.

Twitter in search marketing talks with Google and Microsoft

Tue, 02 Dec 2008 08:00:00 +0000

Twitter is in talks with both Google and Microsoft about striking data-mining deals which would change search marketing for small and medium-sized enterprises (SMEs), an industry expert has said.

YouTube and Channel 4: Landmark content deal possible

Tue, 02 Dec 2008 08:00:00 +0000

Channel 4 and YouTube are close to signing a deal which would see the majority of Channel 4´s content hosted on the video-sharing site.

Data lists 'the most important element' of email marketing

Tue, 09 Dec 2008 08:00:00 +0000

An expert has claimed that data lists are a fundamental aspect of email marketing that businesses should not ignore.

Digital marketers 'dissatisfied with conversion rates'

Tue, 09 Dec 2008 08:00:00 +0000

New research has revealed that a number of firms using digital marketing tactics are unhappy with their conversion rates.

Email marketing open rates 'rise 18.2%'

Mon, 08 Dec 2008 08:00:00 +0000

The popularity of email marketing appears to be growing, as new research has revealed that open rates are on the rise.

Google dominates search market

Mon, 08 Dec 2008 08:00:00 +0000

New research from Hitwise has revealed that Google continues to dominate the search engine market.

IAB launches online behavioural advertising guide

Mon, 08 Dec 2008 08:00:00 +0000

The Internet Advertising Bureau (IAB) has announced the launch of a new website which is designed to provide information to consumers on online behavioural marketing.

Social media marketing 'can impact on search'

Sun, 07 Dec 2008 08:00:00 +0000

A new study has highlighted there are identifiable links between social media and search engine marketing.

Understanding email marketing interaction 'fundamental'

Sun, 07 Dec 2008 08:00:00 +0000

An expert has claimed on companies to think about how their email marketing subscribers interact with subscribers.

SEO 'can be effective for any company'

Sat, 06 Dec 2008 08:00:00 +0000

All kinds of firms can benefit from making use of search engine optimisation (SEO), it has been claimed.

New trends set to transform email marketing

Sat, 06 Dec 2008 08:00:00 +0000

Emerging trends in the email marketing world are set to change the way many firms approach the format, according to an expert.

Search begins for new direct marketing talent

Sat, 06 Dec 2008 08:00:00 +0000

The Direct Marketing Association (DMA) has announced the launch of this year´s Young Spark Award, which celebrates emerging young talent in the industry.

Online video 'opens up fantastic opportunities'

Fri, 05 Dec 2008 08:00:00 +0000

Companies could enjoy "fantastic opportunities" by adding video content to their online direct marketing, it has been suggested.

Study considers customer engagement through online marketing

Fri, 05 Dec 2008 08:00:00 +0000

Marketing advice body Econsultancy has started to collect responses for its new survey into customer engagement tactics.

Online video viewing soars in the US

Tue, 02 Dec 2008 08:00:00 +0000

Viewings of online videos reached an all-time high in August, according to the latest figures released by digital analyst comScore.

Bing SEO tips offered

Tue, 02 Dec 2008 08:00:00 +0000

A number of search engine optimisation (SEO) tips for Microsoft´s Bing have been offered by IT Pro, three months after the service was launched.

Botnets are undermining email marketing

Mon, 01 Dec 2008 08:00:00 +0000

Cybercriminals operating botnets are undermining the work of email marketing professionals, it has been claimed.

Online advertising overtakes TV

Mon, 01 Dec 2008 08:00:00 +0000

Online advertising spend grew by 4.6 per cent to £1.75 billion in the first half of 2009.

Email marketing leads the way in Europe

Mon, 31 Aug 2009 07:00:00 +0000

Email marketing continues to be the most popular tool for online communication, according to new research.

How long should SEO take?

Mon, 31 Aug 2009 07:00:00 +0000

The speed at which a search engine optimisation (SEO) takes effect is dependent on a number of factors, it has been claimed.

Email marketing 'needs to be a dialogue'

Wed, 09 Sep 2009 07:00:00 +0000

Businesses should use email marketing campaigns to start a dialogue with their customers.

Google introduces map-based search

Wed, 09 Sep 2009 07:00:00 +0000

Internet giant Google has introduced a new map-based search feature which helps people to easily locate facilities within a town.

Businesses turn to online search marketing

Tue, 08 Sep 2009 07:00:00 +0000

More businesses are now using search marketing and taking advantage of websites such as Google thanks to the recession, according to one expert.

Email marketing to grow by 15% in 2009

Sat, 05 Sep 2009 07:00:00 +0000

The email marketing sector in the UK will grow by 15 per cent during 2009, according to Econsultancy.

Email marketing guide to be released

Fri, 04 Sep 2009 07:00:00 +0000

A new email marketing guide is set to be released that looks into the growing complication of trends in the sector.

Unsubscribe links on email marketing must be easy to find

Thu, 03 Sep 2009 07:00:00 +0000

Unsubscribe links in email marketing messages should be easy for users to find, it has been claimed.

Passive and active SEO is essential

Thu, 03 Sep 2009 07:00:00 +0000

An IT expert has claimed that a combination of active and passive search engine optimisation (SEO) is essential for modern businesses.

Video 'should be optimised for YouTube'

Thu, 03 Sep 2009 07:00:00 +0000

Businesses could consider YouTube as a search marketing tool, according to one expert.

Email mailing list 'crucial to target customers'

Thu, 03 Sep 2009 07:00:00 +0000

A mailing list is essential for forms looking to make a good return on investment with email marketing, according to one website.

East of England businesses increasing marketing use

Thu, 03 Sep 2009 07:00:00 +0000

Businesses across the east of England are set to investigate using a number of new search marketing techniques, it has been revealed.

Majority think online news should be free

Wed, 02 Sep 2009 07:00:00 +0000

The majority of internet users believe that online news should be free at the point of use, according to new research.

Americans prefer eco-friendly direct mail marketing

Wed, 02 Sep 2009 07:00:00 +0000

A new survey by IBM has found that the majority of American consumers prefer traditional mail if it is certified as environmentally friendly.

Marketing budgets continue to shrink

Wed, 02 Sep 2009 07:00:00 +0000

Marketing budgets are expected to continue falling during 2009, it has been reported.

Starbucks to change in-store branding

Tue, 01 Sep 2009 07:00:00 +0000

International coffee chain Starbucks is set to abandon its uniform branding and will stop opening identical stores across the UK.

Online marketing masterclass offered

Tue, 01 Sep 2009 07:00:00 +0000

A leading industry organisation is holding an Online Marketing Masterclass in London this November.

Websites should be optimised for Bing

Tue, 08 Sep 2009 07:00:00 +0000

Businesses should ensure that their websites are optimised for other searches besides Google, it has been claimed.

Forrester to showcase web analytics and email marketing techniques

Tue, 08 Sep 2009 07:00:00 +0000

One of the leading internet research firms in the US is set to unveil a range of proven tactics for integrating web analytics data into email marketing material.

Social networking is becoming an integral marketing tool

Mon, 07 Sep 2009 07:00:00 +0000

People are increasingly turning to social networking sites to gather information and read reviews about products, it has been claimed.

Firms should stop obsessing over search engine rankings

Mon, 07 Sep 2009 07:00:00 +0000

Businesses should stop obsessing over search engine rankings, it has been claimed.

Research and insight 'critical to direct marketing'

Sun, 06 Sep 2009 07:00:00 +0000

Insight and research is crucial to effective direct marketing, according to one leading industry figure.

Press Release marketing can be 'cost effective'

Sun, 06 Sep 2009 07:00:00 +0000

Using press release aggregators can help companies gain maximum media attention, it has been claimed.

Email marketing integration takes consideration

Sun, 06 Sep 2009 07:00:00 +0000

Businesses wanting to integrate all their customer data into their email marketing software should be wary of how difficult the process can be, it has been claimed.

Email marketing could be usurped by Twitter

Sat, 05 Sep 2009 07:00:00 +0000

Email marketing could be replaced by Twitter as many firms look to further drive down the cost of their marketing strategies, it has been claimed.

Growing businesses must rely on direct marketing

Sat, 05 Sep 2009 07:00:00 +0000

Direct marketing is essential to the success of small and medium-sized firms, it has been claimed.

Marketing campaigns 'should be tested'

Fri, 04 Sep 2009 07:00:00 +0000

Businesses should regularly test the effectiveness of their email marketing campaigns, it has been claimed.

IDM launches email marketing qualification

Fri, 04 Sep 2009 07:00:00 +0000

The Institute of Direct Marketing (IDM) has launched a new qualification aimed at professionalising email marketing.

John Lewis launches new email campaign

Tue, 01 Sep 2009 07:00:00 +0000

High street retailer John Lewis has launched a new email marketing campaign which offers a series of price match promotions.

Lifestyle email campaigns doing well in the US

Tue, 01 Sep 2009 07:00:00 +0000

Email newsletters for style-conscious people are making headway in the US, it has been claimed.

Daily Mirror cuts back on headline SEO

Mon, 31 Aug 2009 07:00:00 +0000

The Daily Mirror has abandoned the heavy use of keywords in headlines on its new gossip website 3am.co.uk, it has been claimed.

Generation Y more receptive to opt-in email

Mon, 31 Aug 2009 07:00:00 +0000

People from generation Y are more receptive to permission-based email marketing than their older counterparts, it has been claimed.

Businesses are 'credible if they have online subscribers'

Wed, 09 Sep 2009 07:00:00 +0000

Once a consumer hands over an email address to a company, they see that firm as a credible source of information, it has been claimed.

SEO 'boosts insurance firm growth'

Wed, 09 Sep 2009 07:00:00 +0000

The use of search engine optimisation (SEO) techniques has been cited as the reason US insurance firm InsuranceAgents.com was listed in the Inc 500´s Top 25 Fastest Growing Companies.

Direct marketing 'needs to be measured'

Tue, 08 Sep 2009 07:00:00 +0000

Businesses should ensure they monitor the success of the marketing campaigns closely, it has been claimed.

'Dating rules apply to email marketing'

Tue, 08 Sep 2009 07:00:00 +0000

Email marketing campaigns have been likened to online dating by one industry expert.

Marketers are increasingly using online display ads

Tue, 08 Sep 2009 07:00:00 +0000

Digital marketing professionals are increasingly turning to online display advertising campaigns during the recession, it has been claimed.

Google SEO should be picked up by bloggers

Mon, 07 Sep 2009 07:00:00 +0000

Google Engineer Matt Cutts has told bloggers that they could help boost the prominence of their writing if they bear in mind search engine optimisation (SEO) techniques.

Poor quality content undermines a business's strategy

Mon, 07 Sep 2009 07:00:00 +0000

Poor quality content can undermine a business´s marketing strategy and potentially lose a company vital customers, it has been claimed.

Email marketing should have long-term usability

Fri, 04 Sep 2009 07:00:00 +0000

Businesses carrying out email marketing campaigns should ensure their messages have long-term usability.

Keep an eye on the competition

Fri, 04 Sep 2009 07:00:00 +0000

Keeping an eye on what competitors are doing is important when launching a new website, it has been claimed.

SEO is important in email marketing

Thu, 03 Sep 2009 07:00:00 +0000

When email marketing is sent to consumers it is usually expected they will read the message when they get it, or delete it.

Relevant content could stop people unsubscribing

Thu, 03 Sep 2009 07:00:00 +0000

Making sure email marketing material contains interesting and relevant content is the key to limiting the number of customers who unsubscribe from mailing lists, it has been claimed.

Internet retailers fail to spot the importance of SEO

Thu, 03 Sep 2009 07:00:00 +0000

Online retailers are falling behind in terms of search engine optimisation (SEO), it has been claimed.

Google 'isn't the only search engine'

Wed, 02 Sep 2009 07:00:00 +0000

Companies stepping onto the international stage and hoping to boost their search engine ranking should remember that Google is not the only service on the internet.

Email marketing can be more economical

Wed, 02 Sep 2009 07:00:00 +0000

Businesses looking to increase their online presence by boosting their digital strategies may be interested to hear that email marketing can be more economical than other channels.

Businesses are not communicating with their customers

Tue, 01 Sep 2009 07:00:00 +0000

Businesses are failing to effectively communicate with their customers using direct marketing, it has been claimed.

Website redesigns must be SEO friendly

Tue, 01 Sep 2009 07:00:00 +0000

Companies considering redesigning their online presence must ensure that their new website is search engine friendly, it has been claimed.

Digital marketers using Facebook need to consider SEO

Tue, 01 Sep 2009 07:00:00 +0000

Marketers using social networking sites such as Facebook to further their digital campaigns need to be wary of search engine optimisation (SEO), it has been claimed.

Companies should check their reputation on Google

Sat, 08 Aug 2009 07:00:00 +0000

Companies should regularly check their Google listing to make sure no negative content is making it to the top of the company´s search engine ranking list, it has been claimed.

B2B Radio offers email marketing tips

Fri, 07 Aug 2009 07:00:00 +0000

A business to business internet radio broadcaster has started putting hints and tips for email marketing on iTunes.

Advertising spend to rise next year

Fri, 07 Aug 2009 07:00:00 +0000

The impact of the recession on the advertising sector will start to let up in 2010, according to one marketing expert.

Sony to spend £82m on marketing

Thu, 06 Aug 2009 07:00:00 +0000

Sony has announced that it is set to spend £82 million on marketing its redesigned PlayStation3 Slim in Europe.

Mydeco launches new email campaign

Thu, 06 Aug 2009 07:00:00 +0000

Home furnishings firm Mydeco has launched its second weekly email bulletin, which the company has sent to a proportion of its users.

'Sooner rather than later should be SEO mantra'

Wed, 05 Aug 2009 07:00:00 +0000

Businesses looking to improve their search engine ranking should start their campaigns sooner rather than later, it has been claimed.

SEO failure blamed for paper's losses

Wed, 05 Aug 2009 07:00:00 +0000

A lack of good search engine optimisation (SEO) techniques has been blamed for the huge losses made by thelondonpaper.

Firms should not 'abuse email marketing'

Wed, 05 Aug 2009 07:00:00 +0000

Companies that bombard their customers with email marketing could be making a big mistake, it has been claimed.

Google rankings become more difficult to cheat

Tue, 04 Aug 2009 07:00:00 +0000

Marketers looking to use search engine optimisation (SEO) techniques to cheat their way to the top of Google´s rankings may find it more difficult as the search engine evolves, it has been claimed.

Google improves digital marketing Insights

Tue, 04 Aug 2009 07:00:00 +0000

Google Insights for Search has been updated to improve the forecasting that marketers can do before embarking on search engine optimisation (SEO) programmes.

B&Q sends first viral marketing campaign

Tue, 04 Aug 2009 07:00:00 +0000

DIY retailer B&Q has sent out its first viral marketing campaign ahead of the bank holiday weekend – which is traditionally associated with home improvements.

Opt-in email marketing can boost sales

Sat, 01 Aug 2009 07:00:00 +0000

The more opt-in email marketing campaigns that businesses deliver, the more likely they are to generate sales, it has been claimed.

Email marketing should support social campaigns

Sat, 01 Aug 2009 07:00:00 +0000

Businesses should back up their social networking advertising campaigns by using email marketing, it has been claimed.

Email marketing should be scheduled

Fri, 31 Jul 2009 07:00:00 +0000

Email marketers should try and keep to a tight schedule when sending out promotional material to their firm´s existing customers, it has been claimed.

HR departments 'should use branding techniques'

Fri, 31 Jul 2009 07:00:00 +0000

Businesses have been told that their human resources (HR) departments should use branding strategies to recruit and keep hold of the best workers.

Online advertising 'catches up with traditional channels'

Fri, 31 Jul 2009 07:00:00 +0000

Online advertising has a similar effect on sales to TV marketing campaigns, it has been claimed.

Small firms should turn to e-marketing

Sun, 09 Aug 2009 07:00:00 +0000

Small and medium-sized businesses should be using e-marketing as it is a useful campaigning tool, it has been claimed.

Databases are essential in email marketing

Sun, 09 Aug 2009 07:00:00 +0000

The use of databases in email marketing is essential, it has been claimed.

HP: "More is less" in email marketing

Sat, 08 Aug 2009 07:00:00 +0000

The world´s biggest technology firm claims that when it comes to email marketing less can mean more.

Small businesses boost marketing spend

Sat, 08 Aug 2009 07:00:00 +0000

A third of small businesses are set to increase their marketing spend over the coming year, it has been claimed.

Online video marketing needs to be tailored - not just funny

Sat, 08 Aug 2009 07:00:00 +0000

Businesses considering launching an online digital video campaign should look beyond creating amusing clips similar to those that can be found on YouTube.

Domain names 'should contain relevant keywords'

Fri, 07 Aug 2009 07:00:00 +0000

Where possible a company´s domain names should contain relevant keywords, as this will boost search engine optimisation significantly, it has been claimed.

It's not just businesses that can use SEO

Fri, 07 Aug 2009 07:00:00 +0000

Businesses are not the only ones who can benefit from using search engine optimisation (SEO) to raise their profile, it has been claimed.

Organic traffic with SEO is the 'best thing for businesses'

Fri, 07 Aug 2009 07:00:00 +0000

Increasing organic internet traffic is one of the best ways for businesses to boost the number of people visiting their websites, it has been claimed.

AP to withhold news to improve search engine ranking

Tue, 04 Aug 2009 07:00:00 +0000

The Associated Press is planning on holding back breaking news on a number of key websites to boost its search engine ranking.

Online press releases can maximise visibility

Tue, 04 Aug 2009 07:00:00 +0000

Using an online press release distribution strategy can boost visibility for small firms, it has been claimed.

Shoppers more likely to buy when they use PPC

Tue, 04 Aug 2009 07:00:00 +0000

Online shoppers are more likely to make a purchase when they arrive at a website via a pay-per-click advertisement when compared with those who use natural links, it has been claimed.

Companies should consider social media marketing before rushing in

Mon, 03 Aug 2009 07:00:00 +0000

Businesses should give careful thought and consideration to social media marketing before rushing in and opening Facebook and Twitter accounts, it has been claimed.

B2B marketing can generate leads

Mon, 03 Aug 2009 07:00:00 +0000

Business to business (B2B) marketing can improve a firm´s lead generation and boost sales, it has been claimed.

Marketers should do more to promote their activities

Mon, 03 Aug 2009 07:00:00 +0000

Marketing professionals should do more to ensure that their efforts are recognised in company reports and annual board meetings, it has been claimed.

Google modifies search engine

Sun, 02 Aug 2009 07:00:00 +0000

Internet search giant Google made a series of modifications to its search engine yesterday.

SEO is number one priority for many

Sun, 02 Aug 2009 07:00:00 +0000

For a large number of firms search engine optimisation (SEO) is the number one priority, it has been claimed.

Food firms fight organic produce bad press

Sat, 01 Aug 2009 07:00:00 +0000

A number of high-profile organic food manufacturers have joined forces to fight the recent negative press surrounding the presumed benefits of the industry´s products.

New campaign to promote professional marketing qualifications

Sat, 01 Aug 2009 07:00:00 +0000

A new campaign has been launched by the Chartered Institute of Marketing (CIM) to show the important role professional marketing qualifications play in the industry.

Travelodge combines IT and marketing

Sat, 01 Aug 2009 07:00:00 +0000

International hotel chain Travelodge is set to combine its marketing and IT operations in a new e-commerce team.

Credit crunch has 'changed the face of marketing'

Fri, 31 Jul 2009 07:00:00 +0000

The ongoing global economic downturn and recession in the UK has had a huge impact on the advertising industry, it has been claimed.

CRM is key to boosting ROI

Fri, 31 Jul 2009 07:00:00 +0000

Customer Relationship Management (CRM) is an essential part of boosting return on investment (ROI), it has been claimed.

Digital marketing offers greater ROI

Fri, 07 Aug 2009 07:00:00 +0000

Businesses are increasing the proportion of their budgets spent on digital marketing because it provides a greater return on investment (ROI), it has been claimed.

Mobile marketing set to become a global phenomenon

Fri, 07 Aug 2009 07:00:00 +0000

Mobile phone marketing is set to be the next big digital advertising phenomenon, according to new research.

Digital and experiential marketing go together

Fri, 07 Aug 2009 07:00:00 +0000

Experiential marketing specialist should support their campaigns with effective digital marketing in order to improve results, it has been claimed.

MG Motor UK reviews advertising

Thu, 06 Aug 2009 07:00:00 +0000

MG Motor UK has called a review of its advertising account and is on the lookout for agencies to take up the role.

Marketing spend 'shifting to social marketing'

Thu, 06 Aug 2009 07:00:00 +0000

Social marketing is starting to increase its share of advertising spend as marketers change their budgets to incorporate the new platform, it has been claimed.

Orange to shake up retail presence

Wed, 05 Aug 2009 07:00:00 +0000

Mobile phone operator Orange has launched three new retail formats which could change the way it engages with customers on the high street.

Virgin Media to be honest

Wed, 05 Aug 2009 07:00:00 +0000

Broadband provider Virgin Media has claimed that it will not over-egg the internet speeds it offers to potential customers.

End in sight for recession

Wed, 05 Aug 2009 07:00:00 +0000

The end of the recession for British advertising firms appears to be in sight as the number of marketing companies filing for insolvency begins to fall, it has been claimed.

New marketing drive from Taylor Wimpey

Tue, 04 Aug 2009 07:00:00 +0000

House builder Taylor Wimpey has created a new marketing tool to promote its developments across west Scotland.

Project Kangaroo finds a buyer

Tue, 04 Aug 2009 07:00:00 +0000

Digital video on demand service Project Kangaroo has found a buyer.

Channel 4 and Virgin Media team up

Tue, 04 Aug 2009 07:00:00 +0000

Channel 4´s high-definition (HD) television offering is the latest to be added to Virgin Media´s HD package.

New report uncovers online shopping habits

Mon, 03 Aug 2009 07:00:00 +0000

A new report from internet research firm comScore has highlighted the online shopping habits of internet users – a useful insight for digital marketers.

Microsoft and comScore join forces

Mon, 03 Aug 2009 07:00:00 +0000

Software giant Microsoft and internet analysis firm comScore have joined forces to develop a new media planning solution.

New Microsoft-Yahoo deal 'could have implications for web marketers'

Wed, 01 Jul 2009 07:00:00 +0000

The new deal agreed between Microsoft and Yahoo! could have significant implications for companies involved in online search marketing, it has been suggested.

Third of firms prefer direct marketing

Tue, 30 Jun 2009 07:00:00 +0000

Almost a third of companies think direct marketing is the best way to build relationships with clients.

Government tells staff to Tweet

Thu, 09 Jul 2009 07:00:00 +0000

The government has launched a new guide advising civil servants on how to use Twitter.

Social media 'can boost search marketing'

Thu, 09 Jul 2009 07:00:00 +0000

Businesses can improve their online direct marketing strategies by becoming involved in social networking, it has been suggested.

YouTube trials new ad technology

Thu, 09 Jul 2009 07:00:00 +0000

YouTube has announced that it is to branch out in its online direct marketing techniques.

Volkswagen teams up with digital media agency

Thu, 09 Jul 2009 07:00:00 +0000

Car manufacturer Volkswagen has revealed that it has teamed up with a digital media agency in a new social media campaign.

Two-thirds of web users 'embrace social networking'

Wed, 08 Jul 2009 07:00:00 +0000

A study has revealed the extent to which web users are embracing social networking, highlighting that almost two-thirds have set up a profile on at least one such site.

Marketers and consumers 'have differing perceptions of ads'

Wed, 08 Jul 2009 07:00:00 +0000

New research has highlighted that advertisers and consumers have significantly different perceptions of whether a campaign is successful or not.

Third of online shopping done at work

Wed, 08 Jul 2009 07:00:00 +0000

Almost a third of online purchases made in the UK are performed while the buyer is at work, according to new research.

Aspects of internet advertising 'can be irritating'

Tue, 07 Jul 2009 07:00:00 +0000

New research has highlighted that consumers find come aspects of internet advertising frustrating, with expanding ads being the main bugbear.

Q1 sees 95% of marketing emails delivered

Tue, 07 Jul 2009 07:00:00 +0000

Almost 95 per cent of marketing emails were delivered in the first quarter of 2009, according to new figures.

Businesses 'need to maintain marketing efforts'

Tue, 07 Jul 2009 07:00:00 +0000

It is vital that businesses maintain a relationship with the public during the recession, according to one expert.

Marketers 'using a mix of media'

Sat, 04 Jul 2009 07:00:00 +0000

Advertisers are relying less on print ads and increasingly turning their attention to internet and digital marketing, according to a new study.

MailOnline 'most visited newspaper website in June'

Sat, 04 Jul 2009 07:00:00 +0000

MailOnline has taken over from Guardian.co.uk as the most popular newspaper website in the UK, according to new data.

Marketers 'underestimating inserts'

Fri, 03 Jul 2009 07:00:00 +0000

Marketers are neglecting to see how inserts can help generate online responses from consumers, it has been claimed.

Email delivery concerns highlighted

Fri, 03 Jul 2009 07:00:00 +0000

Email deliverability is posing a problem for companies, according to new research.

Lauren Laverne ad to tackle alcohol abuse at festivals

Fri, 03 Jul 2009 07:00:00 +0000

TV presenter and DJ Lauren Laverne has signed up to appear in an online video as part of the Drinkaware marketing campaign.

Businesses 'planning to up marketing spend'

Thu, 02 Jul 2009 07:00:00 +0000

Marketers are optimistic about the second half of 2009, with two-fifths of business leaders planning to boost marketing spend over the next six months.

Baby formula ads rapped by ASA

Thu, 02 Jul 2009 07:00:00 +0000

Adverts for baby formula have been banned by the Advertising Standards Agency (ASA) for being misleading.

30m Brits use social networking during May

Wed, 01 Jul 2009 07:00:00 +0000

The growing popularity of social networking has been highlighted by new research which shows 80 per cent of the UK population use such sites.

Gov't marketing spend rises 43%

Wed, 01 Jul 2009 07:00:00 +0000

The UK government boosted its marketing spend by 43 per cent in the 12 months to March 2009, according to new data.

Keep e-marketing customer focused, expert advises

Tue, 30 Jun 2009 07:00:00 +0000

E-marketing can help businesses create campaigns which are easy to update and therefore retain customers´ attention, according to one expert.

Marketers appreciated by 'majority of consumers'

Tue, 07 Jul 2009 07:00:00 +0000

Work carried out by marketing firms is appreciated by the majority of consumers, according to new research.

New marketing campaign for responsible drinking

Mon, 06 Jul 2009 07:00:00 +0000

The alcohol industry has come together to create a new multi-platform marketing campaign to encourage responsible drinking.

Quality, not quantity should be firms marketing mantra

Mon, 06 Jul 2009 07:00:00 +0000

Marketers should focus on the quality of their material and not the quantity of it, it has been claimed.

Nokia and Pepsi in music promotion

Sun, 05 Jul 2009 07:00:00 +0000

Mobile phone manufacturer Nokia and soft drinks company Pepsi have teamed up for a new on-pack music promotion.

KFC fresh food advert banned

Sun, 05 Jul 2009 07:00:00 +0000

Fast food chain KFC has had one of its television adverts pulled by the Advertising Standards Authority (ASA) after the organisation found that the marketing material was misleading.

Direct marketing 'more likely to sway people to visit new sites'

Sat, 04 Jul 2009 07:00:00 +0000

Traditional direct marketing is more likely to encourage people to visit an unfamiliar website or make a purchase than digital efforts, according to two-thirds of consumers.

Brands to help the UK film industry

Sat, 04 Jul 2009 07:00:00 +0000

The UK Film Council is looking to big business to support the British movie sector, it has been reported.

Mobile marketing in the UK is growing

Sat, 04 Jul 2009 07:00:00 +0000

A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers claimed that mobile marketing has grown by more than 99 per cent last year.

Marketers 'unsure of Olympic restrictions'

Fri, 03 Jul 2009 07:00:00 +0000

New research has highlighted that many marketers are still unsure of the restrictions placed on them by the London Olympic Games and Paralympic Games Act, three years after it was published.

Microsoft to sell digital agency

Fri, 03 Jul 2009 07:00:00 +0000

Software giant Microsoft is set to sell its digital advertising agency RazorFish, it has been claimed.

Decline in marketing budgets 'is slowing'

Fri, 03 Jul 2009 07:00:00 +0000

The recent decline in marketing budgets is beginning to slow down, it has been claimed.

EDF faces legal action over branding

Tue, 30 Jun 2009 07:00:00 +0000

Environmentally-friendly energy firm Ecotricity has launched a High Court action against EDF over its Green Energy Day campaign.

Marketers justifying spending with online advertising

Tue, 30 Jun 2009 07:00:00 +0000

An increasing number of marketing professionals are turning to online advertising techniques to justify their spending, it has been claimed.

ASA advert ban is counterproductive

Thu, 09 Jul 2009 07:00:00 +0000

The Advertising Standards Authority´s decision to ban an online advert for the US comedy I Love You Man will make the trailer more popular, it has been claimed.

Investors warned against Twitter

Thu, 09 Jul 2009 07:00:00 +0000

Newspaper tycoon Rupert Murdoch has warned against investors ploughing money into Twitter until the website develops a business model that can make money.

Directgov to get site revamp

Wed, 08 Jul 2009 07:00:00 +0000

Government information portal Directgov is to undergo an image transformation as part of plans to increase traffic to the site.

MPs attack ASA

Wed, 08 Jul 2009 07:00:00 +0000

MPs and a consumer watchdog have criticised the Advertising Standards Authority (ASA) for having a voluntary and lax regulatory system.

Gordon's and the Telegraph join forces

Tue, 07 Jul 2009 07:00:00 +0000

Gin manufacturer Gordon´s and the Telegraph Media Group have joined forces to create a free newspaper aimed at winning over younger readers.

Fewer marketing emails are being read

Tue, 07 Jul 2009 07:00:00 +0000

The number of email-based marketing messages read by consumers has fallen, according to new research.

BT ends partnership with Phorm

Mon, 06 Jul 2009 07:00:00 +0000

British Telecom (BT) has dropped its controversial business partnership with behavioural advertising firm Phorm.

Advertising downturn is 'slowing'

Mon, 06 Jul 2009 07:00:00 +0000

The decline in advertising spend during the second quarter of the year was slower than in the preceding three months, it has been claimed.

Email marketing 'needs to be effective'

Fri, 03 Jul 2009 07:00:00 +0000

A large number of firms are not using email marketing to its full potential, it has been claimed.

Businesses should 'not neglect marketing during the downturn'

Fri, 03 Jul 2009 07:00:00 +0000

Businesses should not neglect the use of marketing during the recession, it has been claimed.

Guinness celebrates 250th anniversary

Thu, 02 Jul 2009 07:00:00 +0000

Guinness has launched its first ever global marketing campaign to celebrate the 250th anniversary of its creation.

Using the right marketing method is 'vital'

Thu, 02 Jul 2009 07:00:00 +0000

Marketing professionals should use a range of techniques to ensure they are not missing or alienating potential customers, it has been claimed.

New marketing campaign for Zurich Connect

Wed, 01 Jul 2009 07:00:00 +0000

A new radio and television advertising campaign will be launched for Zurich Connect – a direct insurance product from the firm.

Content is still an important part of SEO

Wed, 01 Jul 2009 07:00:00 +0000

Good quality content is the key to effective search engine optimisation (SEO), it has been claimed.

Marketers are 'turning to picture messaging'

Wed, 01 Jul 2009 07:00:00 +0000

The proliferation of mobile marketing is driving up the use of picture messaging as an advertising tool, it has been claimed.

Smirnoff is set to focus on lifestyle

Sun, 31 May 2009 07:00:00 +0000

Alcoholic drinks manufacturer Diageo is set to drop its current marketing strategy for Smirnoff, which focuses on the purity of its product, in favour of a more lifestyle-orientated advertising drive.

Leading publishers may cut costs by pooling resources

Sun, 31 May 2009 07:00:00 +0000

Leading newspaper and magazine publishers may start pooling their resources in order to reduce their operating costs, it has been claimed.

New iPhone app from Absolute Radio

Sun, 31 May 2009 07:00:00 +0000

Absolute Radio is the latest firm to launch its own iPhone application.

Advertising spend in UK down

Sun, 31 May 2009 07:00:00 +0000

UK advertising spend in the UK fell by four per cent to £18.6 billion last year, according to new research.

Orange cuts more jobs

Tue, 09 Jun 2009 07:00:00 +0000

Mobile phone operator Orange is set to cut a further 370 jobs in the UK as part of a major efficiency drive.

No shortcuts to boosting search engine ranking

Tue, 09 Jun 2009 07:00:00 +0000

A range of search engine optimisation (SEO) tips have been issued to help firms boost traffic to their websites.

Sky to challenge Ofcom over channel sharing

Tue, 09 Jun 2009 07:00:00 +0000

Broadcaster Sky is set to challenge Ofcom over plans which would force it to share its paid-for programming.

Microsoft and Publicis to serve targeted TV ads

Tue, 09 Jun 2009 07:00:00 +0000

Software giant Microsoft and marketing firm Publicis Groupe have signed a deal to use information gathered through TV set-top boxes to deliver better-targeted advertising campaigns to viewers.

Unicef changes marketing tack

Tue, 09 Jun 2009 07:00:00 +0000

Children´s charity Unicef has started to reposition itself as a campaigner for children´s rights.

Scottish Power offers £4m marketing account

Sat, 06 Jun 2009 07:00:00 +0000

Scottish Power is on the hunt for an advertising agency to deal with its £4 million direct marketing account.

Guardian retains top online newspaper spot

Sat, 06 Jun 2009 07:00:00 +0000

The Guardian´s online offering has retained the top spot as the UK´s most visited news website, according to new figures.

Google launches new app-based advertising tool

Fri, 05 Jun 2009 07:00:00 +0000

After months of testing Google has launched the latest weapon in its advertising arsenal.

Habitat in Twitter faux pas

Fri, 05 Jun 2009 07:00:00 +0000

High street furnishings retailer Habitat has apologised after ´misusing´ Twitter to market its products.

British Gas ad escapes ban

Thu, 04 Jun 2009 07:00:00 +0000

The latest advert from British Gas, which claims "your home is your world", has escaped a ban from the Advertising Standards Authority (ASA).

Australia uses expenses scandal to promote tourism

Thu, 04 Jun 2009 07:00:00 +0000

Tourism South Australia has used MPs blacked-out claims forms to encourage travellers to head to the country.

Microsoft to 'reinvent media planning'

Wed, 03 Jun 2009 07:00:00 +0000

Software giant Microsoft has teamed up with Interpublic to try and re-invent the way firms carry out their media planning.

Facebook in new advertising row

Wed, 03 Jun 2009 07:00:00 +0000

Facebook has come under fire from advertisers, who claim they have been charged for clicks on their adverts that have never occurred.

Music marketing drive from Orange with Glasto app

Tue, 02 Jun 2009 07:00:00 +0000

Orange has upped the ante as it attempts to become the most down-with-the-kids mobile phone operator in the UK.

IFAs to take advantage of social networking

Tue, 02 Jun 2009 07:00:00 +0000

More Independent Financial Advisers (IFAs) are looking to benefit from the proliferation of social networking on the internet.

Social media marketing stepped up at First Direct

Tue, 09 Jun 2009 07:00:00 +0000

After claiming it was the first bank to embrace social media, First Direct has launched its own social media newsroom.

EC scrutinises Facebook's open policy

Tue, 09 Jun 2009 07:00:00 +0000

The European Commission´s (EC´s) privacy regulator has raised concerns about Facebook´s open policy, which allows marketers to mine users´ personal data.

Online direct marketing set for growth

Mon, 08 Jun 2009 07:00:00 +0000

New research has predicted that the popularity of online direct marketing is set to grow over the next few years.

Home Office reviews marketing contract

Mon, 08 Jun 2009 07:00:00 +0000

The Home Office has initiated a review of its multi-million pound marketing portfolio aimed at adults.

Commercial broadcasters to get help from license fee payers

Sun, 07 Jun 2009 07:00:00 +0000

The government wants to use cash from the BBC´s license fee to support commercial broadcasters during the ongoing economic downturn.

Government to spend £12m on online marketing

Sun, 07 Jun 2009 07:00:00 +0000

The government is planning on spending £12 million on a co-ordinated marketing campaign encouraging Britons to get online.

Norwegian hacker creates anti-iPhone advert

Sat, 06 Jun 2009 07:00:00 +0000

A Norwegian hacker known as DVD Jon has created an anti-iPhone advert and placed it next to Apple´s flagship store in San Francisco.

Lonely Planet launches mobile city apps

Sat, 06 Jun 2009 07:00:00 +0000

Travel guide firm Lonely Planet has launched a range of city guides for the iPhone and iPod Touch.

Paid search is less effective than optimisation

Fri, 05 Jun 2009 07:00:00 +0000

Paid search is less effective than natural search engine optimisation as the cost of the former has climbed dramatically over the past year.

Microsoft and Google in advertising battle

Fri, 05 Jun 2009 07:00:00 +0000

Google and Microsoft have started an advertising battle over the marketing of their respective web browsers.

Market research industry experienced growth in 2008

Tue, 02 Jun 2009 07:00:00 +0000

The British market research industry saw its revenues increase by 6.22 per cent last year, according to new research.

Email marketers 'should not be lazy'

Tue, 02 Jun 2009 07:00:00 +0000

Email marketing can undermine a company´s brand image if low quality campaigns are implemented, it has been claimed.

New cross-media venture from big players

Mon, 01 Jun 2009 07:00:00 +0000

Viacom Brand Solutions, Pearl & Dean, and MySpace are joining forces to create a new cross-platform commercial venture which will offer companies tailored TV, cinema and online advertising.

Fosters to remind customers it is Australian

Mon, 01 Jun 2009 07:00:00 +0000

Fosters is set to drop its marketing focus on the benefits of drinking a cold beer and explore the brand´s Australian heritage.

Online Sky advert banned

Sun, 31 May 2009 07:00:00 +0000

An online Sky promotion offering existing customers £50 of Marks & Spencer (M&S) vouchers if they recommend a friend to the service has been banned.

Targeted campaigns get more support

Sun, 31 May 2009 07:00:00 +0000

More and more marketing agencies are looking to use tailored campaigns to reach specific audiences, it has been claimed.

Phones4U changes marketing strategy

Tue, 09 Jun 2009 07:00:00 +0000

Phones4U is set to shake up its marketing strategy in order to improve its appeal.

Branding 'more important to digital consumers'

Tue, 09 Jun 2009 07:00:00 +0000

Branding is more important to digital consumers than their non-digital counterparts, it has been claimed.

Microsoft's Bing search engine set to replace Google?

Mon, 08 Jun 2009 07:00:00 +0000

Some 55 per cent of internet users will replace Google with Bing as their search engine of choice, it has been claimed.

'Property boom' is PR stunt

Mon, 08 Jun 2009 07:00:00 +0000

A PR firm in Northern Ireland has organised a fake ´property boom´ on behalf of a construction firm, it has been reported.

Yahoo denies Microsoft partnership

Fri, 05 Jun 2009 07:00:00 +0000

Yahoo chief executive Carol Bartz has denied that the company is planning to join forces with Microsoft on new search engine ventures.

YouTube to host new Luc Besson film

Fri, 05 Jun 2009 07:00:00 +0000

Video sharing website YouTube is set to premiere a new advertising funded film from Luc Besson.

Phorm to launch behavioural targeting product

Thu, 04 Jun 2009 07:00:00 +0000

Controversial internet advertising company Phorm is set to launch a new targeting tool in the UK.

Most effective marketing tools are SEO and email

Thu, 04 Jun 2009 07:00:00 +0000

Search engine optimisation (SEO) and email marketing are the most effective tools businesses have in their digital advertising arsenal, it has been claimed.

Facebook launches its own currency

Wed, 03 Jun 2009 07:00:00 +0000

Social networking website Facebook has launched its own currency as it tries to become less reliant on advertising revenues.

NHS picks advertising agency for organ donor campaign

Wed, 03 Jun 2009 07:00:00 +0000

The NHS Blood and Transplant service has picked Abbott Mead Vickers BBDO (AMV) to create Britain´s first national organ donation advertising campaign.

Susan Boyle boosts ITV advertising revenue

Wed, 03 Jun 2009 07:00:00 +0000

Advertising revenue at broadcaster ITV was buoyed by Britain´s Got Talent, the Champions League and the FA Cup final last week.

JWT to handle Microsoft Bing advertising

Tue, 02 Jun 2009 07:00:00 +0000

Advertising for Microsoft´s Bing search engine is to be handled by international marketing firm JWT.

DoH delays 'hinder Change4Life uptake'

Tue, 02 Jun 2009 07:00:00 +0000

The Department of Health (DoH) has failed to produce a range of definitive on-pack guidelines for its Change4Life initiative, meaning many marketing campaigns in support of the scheme have been launched without consistent branding.

Companies are expected to use recycling logos

Tue, 02 Jun 2009 07:00:00 +0000

British consumers expect direct marketing material to contain recycling logos, according to new research.

Virgin Media is set to expand its retail presence

Mon, 01 Jun 2009 07:00:00 +0000

Virgin Media is set to open a host of new stores across the country as part of a move to boost awareness of its brand.

Microsoft unveils new semantic search engine

Sat, 09 May 2009 07:00:00 +0000

Software giant Microsoft has unveiled the latest incarnation of its search engine offering.

Mango signs up Scarlett Johansson

Fri, 08 May 2009 07:00:00 +0000

Scarlett Johansson has been signed up as the new face of high street fashion retailer Mango.

Santander drops British brands

Fri, 08 May 2009 07:00:00 +0000

Spanish banking group Santander has dropped its British brands Abbey, Bradford & Bingley and Alliance & Leicester.

Sky and Channel 4 in potential merger talks

Thu, 07 May 2009 07:00:00 +0000

Broadcasters BSkyB and Channel 4 are in talks about the possibility of merging their advertising sales departments.

Samsung Mobile and Bebo join forces

Thu, 07 May 2009 07:00:00 +0000

Samsung Mobile has signed a content deal with social networking site Bebo.

eBay is not responsible for counterfeits

Wed, 06 May 2009 07:00:00 +0000

A high court ruling has confirmed that online auction website eBay is not liable for the sale of counterfeit L´Oreal products on its website.

Thorntons gets online sweet shop

Wed, 06 May 2009 07:00:00 +0000

Confectioner Thorntons has launched an online sweet shop which sells Butterkist popcorn, Dip Dabs and Sherbert Fountains.

YouTube gets Google Analytics

Sat, 02 May 2009 07:00:00 +0000

YouTube is set to get the same marketing analysis tools that the Google search engine uses.

Guardian regains most popular online paper title

Sat, 02 May 2009 07:00:00 +0000

The Guardian has once again become the most popular British online newspaper.

Microsoft to take on Google again

Fri, 01 May 2009 07:00:00 +0000

Software giant Microsoft is set to unveil a new search engine to rival Google´s market-dominating offering next week.

Direct digital marketing 'must be relevant'

Fri, 01 May 2009 07:00:00 +0000

UK businesses should make sure that all the email marketing material they send is relevant to its target audience, according to one industry expert.

Email campaigns can be "a blessing and a curse"

Fri, 01 May 2009 07:00:00 +0000

Email marketing is "a blessing and a curse" in that it allows companies to send a message to more than one recipient, but readers are becoming more and more discerning, it has been claimed.

Marketers are not using data effectively

Thu, 30 Apr 2009 07:00:00 +0000

Businesses are failing to use data collected from consumers to improve their email marketing campaigns, it has been claimed.

HomePride oven cleaner ad cleared

Thu, 30 Apr 2009 07:00:00 +0000

The Advertising Standards Authority (ASA) has cleared a television advert for HomePride oven cleaner which received complaints accusing it of being sexist.

Marketers must account for their budgets

Thu, 30 Apr 2009 07:00:00 +0000

Marketers must fight the preconception that they are "unaccountable, untouchable, slippery and expensive" by accounting for their often large budgets, it has been claimed.

Wolfram Alpha semantic search engine launched

Sat, 09 May 2009 07:00:00 +0000

A new semantic search engine created by UK scientist Dr Stephen Wolfram has been launched.

Sun slashes cover price to boost circulation

Sat, 09 May 2009 07:00:00 +0000

The Sun newspaper has cut its cover price in the Carlton region of the UK to just 20p as it attempts to boost market share at the expense of its rivals.

Facebook warned to improve online advertising

Fri, 08 May 2009 07:00:00 +0000

Social networking site Facebook has been warned by businesses to improve its advertising.

Eminem promotes new album with mock rehab centre

Fri, 08 May 2009 07:00:00 +0000

Popular rapper Eminem has got marketing agency Blazinstar Experiential to create a mock rehab centre in central London to promote his new album.

LES and thelondonpaper go head-to-head

Fri, 08 May 2009 07:00:00 +0000

Free newspaper thelondonpaper has gone head-to-head with the London Evening Standard by using satirical adverts which poke fun at the latter´s ´apology´ advertising campaign.

Access Self Storage in website facelift

Tue, 05 May 2009 07:00:00 +0000

Access Self Storage is set to give its website a facelift in an attempt to improve user experience.

New anti-advertising network developed

Tue, 05 May 2009 07:00:00 +0000

A new anti-advertising network called Contenture has been created which allows users to block advertising in their browser for a fee.

DfT appoints advertising agency

Tue, 05 May 2009 07:00:00 +0000

The Department for Transport (DfT) has appointed advertising agency Glue to handle its online journey planner account.

Government appoints director of digital engagement

Mon, 04 May 2009 07:00:00 +0000

The government has appointed a new director of digital engagement as it attempts to encourage online dialogue between voters and MPs.

Express Newspapers to cut advertising staff

Mon, 04 May 2009 07:00:00 +0000

Express Newspapers, which owns the national title the Daily Express, is in the process of reducing its advertising sales team, it has been reported.

VisitBritain to redesign websites

Mon, 04 May 2009 07:00:00 +0000

VisitBritain has appointed Sapient Interactive to redesign all of its websites in a three-year deal which the organisation hopes will attract 30 million visitors.

Trinity Mirror watches ad revenues decline

Sun, 03 May 2009 07:00:00 +0000

Newspaper group Trinity Mirror has reported that advertising revenue at its national titles has plummeted by 17 per cent year-on-year.

Rightmove expects profits to increase this year

Sun, 03 May 2009 07:00:00 +0000

Online property portal Rightmove is expecting its profits to increase this year despite bleak forecasts relating to the housing market and wider economy.

Cravendale advert escapes ban

Sun, 03 May 2009 07:00:00 +0000

Adverts for Cravendale milk, which some viewers felt were racist, have not been banned by the Advertising Standards Authority (ASA).

Plusnet re-introduces referral discount

Sat, 02 May 2009 07:00:00 +0000

Internet service provider Plusnet has re-introduced its customer referral reward scheme.

Online retailers need to 'improve consumer trust'

Sat, 02 May 2009 07:00:00 +0000

Online retailers need to improve trust if they are to take full advantage consumer spending on the internet, according to new research.

Defra offers green advertising workshops

Sat, 02 May 2009 07:00:00 +0000

The Department for Environment, Food and Rural Affairs (Defra) is offering a selection of free marketing workshops aimed at helping advertisers "go green" with their products.

Tango turns drinks can labelling upside down

Fri, 01 May 2009 07:00:00 +0000

Britvic has turned the labelling on cans of Tango upside down after reportedly being dared to do so by a social network site user.

Tesco revamps its loyalty scheme

Fri, 01 May 2009 07:00:00 +0000

Supermarket chain Tesco has relaunched its Clubcard with the revival of the Tesco family.

NMC considers subscription model to boost revenue

Fri, 01 May 2009 07:00:00 +0000

The National Magazine Company (NMC) is considering trialling a paid-for business model in an attempt to boost revenues.

EasyJet to launch in-flight weddings

Fri, 08 May 2009 07:00:00 +0000

EasyJet is looking into whether it can perform in-flight weddings for couples looking for alternative ceremony venues.

Agencies scramble for Barclays contract

Fri, 08 May 2009 07:00:00 +0000

Advertising agencies Bartle Bogle Hegarty (BBH) and Mather Communications are scrambling for a multi-million pound advertising contract with Barclays.

Evening Standard gets rebranded

Fri, 08 May 2009 07:00:00 +0000

The Evening Standard will change its name on Monday May 11th to the London Evening Standard.

Govt and ASA in NHS spat

Thu, 07 May 2009 07:00:00 +0000

The government and the Advertising Standards Authority (ASA) have come to blows over an NHS advert which outlined patients´ rights to choose where they are treated.

Loyd Grossman in direct marketing campaign

Thu, 07 May 2009 07:00:00 +0000

Loyd Grossman has launched a direct marketing drive for his luxury food brand in an attempt to boost sales and increase market share.

Google claims it is supporting publishers

Thu, 07 May 2009 07:00:00 +0000

Despite much criticism from the publishing sector in Britain, Google claims it is in business to help content producers in the UK drive people to their websites.

Government to expand reach of Change4Life

Wed, 06 May 2009 07:00:00 +0000

The Department of Health (DoH) is set to expand its Change4Life marketing drive with a sub-brand called Start4Life, it has been reported.

KFC in halal trial

Wed, 06 May 2009 07:00:00 +0000

KFC has launched a trial in a selection of its London fast food outlets which will see the stores offering halal products.

Innocent axes Village Fete

Wed, 06 May 2009 07:00:00 +0000

Smoothie producer Innocent has scrapped its annual Village Fete marketing drive.

Walkers-Marmite deal comes to an end

Tue, 05 May 2009 07:00:00 +0000

The licensing deal between Walkers and Unilever, which saw the pair marketing Marmite-flavoured crisps, has come to an end.

Virgin Media in BBC tie-in

Tue, 05 May 2009 07:00:00 +0000

Virgin Media is set to become the first third-party broadcaster to make the BBC iPlayer´s high definition (HD) content available to the public.

Virgin Media in BBC tie-in

Tue, 05 May 2009 07:00:00 +0000

Virgin Media is set to become the first third-party broadcaster to make the BBC iPlayer´s high definition (HD) content available to the public.

T-Mobile holds flash-mob event

Tue, 05 May 2009 07:00:00 +0000

Mobile phone operator T-Mobile has launched another advertising campaign which takes advantage of the flash-mob phenomenon.

OMD wins PlayStation contract

Fri, 01 May 2009 07:00:00 +0000

Advertising agency OMD has won Sony PlayStation´s £80 million international media account.

EMI expands marketing departments

Fri, 01 May 2009 07:00:00 +0000

Record label EMI Music has expanded its marketing teams with several key appointments.

Brands boosted by international exposure

Fri, 01 May 2009 07:00:00 +0000

International advertising campaigns across a range of media formats boost brand performance, it has been claimed.

Loan adverts could be banned

Tue, 31 Mar 2009 07:00:00 +0000

Personal loan adverts aired on daytime television could be banned by the Advertising Standards Authority (ASA), it has been claimed.

MPs denounce product placement rules

Tue, 31 Mar 2009 07:00:00 +0000

Labour MPs have called on the government to review its rules on product placement in television shows.

DoH launches health campaign

Tue, 31 Mar 2009 07:00:00 +0000

A new public health campaign concerning the deadly swine flu has been launched by the Department of Health (DoH).

IAB unveils online video guidelines

Tue, 31 Mar 2009 07:00:00 +0000

The Internet Advertising Bureau (IAB) has revamped its online video advertising best practice guidelines.

Social networking 'to continue growing'

Thu, 09 Apr 2009 07:00:00 +0000

The number of internet users regularly checking social networking sites will rise to 50 per cent over the next four years, it has been predicted.

ASA to focus on comparison ads

Thu, 09 Apr 2009 07:00:00 +0000

The Advertising Standards Authority (ASA) is set to focus its attention on price comparison ads in the coming year, according to reports.

McCann Erickson to win Olympic contract?

Thu, 09 Apr 2009 07:00:00 +0000

McCann Erickson is poised to scoop the London Olympics 2010 marketing account, according to reports.

Marketing agency collects Marathon Tweets

Wed, 08 Apr 2009 07:00:00 +0000

The London marathon may be over, but anyone wanting to read about it can make use of Worth´s London Twitterthon.

Online advertising campaign from Reader's Digest

Wed, 08 Apr 2009 07:00:00 +0000

Reader´s Digest has launched an online campaign to promote its subscription services.

Barclays returns to mortgage advertising

Wed, 08 Apr 2009 07:00:00 +0000

Barclays has resumed advertising mortgages on TV, with a new campaign promoting offset deals.

Facebook exec moves to MySpace

Tue, 07 Apr 2009 07:00:00 +0000

Rupert Murdoch´s News Corporation has appointed former Facebook chief revenue officer Owen Van Natta to head-up its MySpace social networking website.

Cobra launches iPhone app

Tue, 07 Apr 2009 07:00:00 +0000

Cobra Beer has created a new iPhone application called iBanter, which offers 200 videos from many of the UK´s best comedians.

Media moguls lose £3 billion

Tue, 07 Apr 2009 07:00:00 +0000

The UK´s most powerful media moguls have lost more than £3 billion in personal wealth, according to figures published in the Sunday Times Rich List.

Directgov launches Moneyspeak

Sat, 04 Apr 2009 07:00:00 +0000

Following chancellor Alistair Darling´s Budget speech, Directgov has launched a new financial advice application which can be shared on social networking websites such as Facebook and MySpace.

The Apprentice pulls in viewers

Sat, 04 Apr 2009 07:00:00 +0000

The Apprentice pulled in more viewers than any other prime-time show as the competing teams embarked on a marketing pitch.

ITV 'fails to capitalise on talent'

Sat, 04 Apr 2009 07:00:00 +0000

Broadcaster ITV and video sharing website YouTube have reportedly missed out on millions of pounds of advertising revenue after failing to reach an agreement over which adverts to display alongside clips of Britain´s Got Talent star Susan Boyle.

Telegraph is most popular news website

Sat, 04 Apr 2009 07:00:00 +0000

The Daily Telegraph has regained the top spot as Britain´s most popular newspaper website.

HP launches Europe-wide marketing review

Fri, 03 Apr 2009 07:00:00 +0000

Hewlett Packard (HP) is launching a European-wide review of its direct marketing strategies and accounts.

Government to market employment rights

Fri, 03 Apr 2009 07:00:00 +0000

The Department for Business, Enterprise and Regulatory Reform (BERR) has picked three advertising agencies to battle it out for a contract which will see the winning pitcher raising awareness of employment rights over the next two years.

Advertising industry must unite

Fri, 03 Apr 2009 07:00:00 +0000

The Institute of Practitioners in Advertising´s (IPA) new president has called on the industry to unite to increase the overall value of the sector.

BBC Worldwide wins enterprise award

Thu, 02 Apr 2009 07:00:00 +0000

BBC Worldwide has won a Queen´s Award for Enterprise, which recognises its international achievements.

Pfizer's dead rat advert cleared

Thu, 02 Apr 2009 07:00:00 +0000

A controversial advertisement by drug manufacturer Pfizer has been given the all clear by the Advertising Standards Authority (ASA).

eBay pulled up over misleading advert

Thu, 02 Apr 2009 07:00:00 +0000

Online auction site eBay has come under fire from the Advertising Standards Authority (ASA) for a poster advert which claimed the company could save customers 25 per cent on new products when compared with high street prices.

Alliance promotes bottled water

Wed, 01 Apr 2009 07:00:00 +0000

An industry alliance has been formed to boost the sales of bottled water.

Paid search is suffering during downturn

Wed, 01 Apr 2009 07:00:00 +0000

Spending on paid-for search marketing has fallen for the first time as companies reign in their marketing budgets, it has been claimed.

San Miguel to get £7m ad boost

Wed, 01 Apr 2009 07:00:00 +0000

Alcoholic drinks manufacturer Carlsberg is set to launch a £7 million marketing campaign for its San Miguel beer.

Ask's butler makes a comeback

Tue, 31 Mar 2009 07:00:00 +0000

Internet search engine Ask has reinstated its iconic butler Jeeves as part of a brand overhaul to drive traffic to the site.

Walking billboards from thetrainline.com

Tue, 31 Mar 2009 07:00:00 +0000

Sheep are being used by travel firm thetrainline.com to advertise its latest offer.

Advert shows what's under Becks' skin

Tue, 07 Apr 2009 07:00:00 +0000

A new advert for mobile phone giant Motorola is to reveal what´s under footballer David Beckham´s skin.

Classified ad sales drop

Tue, 07 Apr 2009 07:00:00 +0000

Regional newspaper publisher Newsquest has revealed that its revenue from property adverts fell by 60 per cent in the first quarter of 2009.

Green & Blacks rebrands

Mon, 06 Apr 2009 07:00:00 +0000

Specialist chocolate firm Green & Blacks has redesigned its packaging in a bid to appeal to mainstream consumers.

Barclaycard signs deal with Global Radio

Mon, 06 Apr 2009 07:00:00 +0000

Credit card provider Barclaycard has signed a partnership deal with Global Radio.

Wilkinson boosts marketing spend

Sun, 05 Apr 2009 07:00:00 +0000

High street retailer Wilkinson is to increase its advertising spend as it continues its expansion plan.

EC criticises UK privacy laws

Sun, 05 Apr 2009 07:00:00 +0000

The European Commission (EC) has called on the British government to tighten its privacy laws to protect internet users.

Global ad spend 'to fall more than expected'

Sat, 04 Apr 2009 07:00:00 +0000

Global ad spend is to fall more dramatically than previously expected in the coming year, it has been claimed.

Pepsi sues Coke over energy drink advert

Sat, 04 Apr 2009 07:00:00 +0000

PepsiCo is suing its fellow soft drinks giant Coca Cola over an advertising campaign which accused its Gatorade energy drink of missing vital electrolytes.

Publicis wins Visa Olympics marketing contract

Thu, 09 Apr 2009 07:00:00 +0000

Publicis Groupe has won credit card company Visa´s European-wide advertising contract for its London 2012 Olympics sponsorship.

The Ecologist drops print publication

Thu, 09 Apr 2009 07:00:00 +0000

The Ecologist has become the latest magazine to abandon its print edition – following in the footsteps of the likes of Maxim.

Estate agents could boycott BBC licence fee

Wed, 08 Apr 2009 07:00:00 +0000

The BBC has stirred up a hornet´s nest after launching a programme encouraging people not to use estate agents.

ASA bans Tesco advert

Wed, 08 Apr 2009 07:00:00 +0000

A poster advert from Tesco promoting half price products has been banned by the Advertising Standards Authority (ASA).

Twitter added to estate agent's property portal

Tue, 07 Apr 2009 07:00:00 +0000

An estate agency in London has added Twitter to its property portal in a bid to increase the number of hits on its website.

Online advertising effectiveness in doubt

Tue, 07 Apr 2009 07:00:00 +0000

Online advertising may not be as effective as promoting products through a variety of different mediums, it has been claimed.

Army uses online video games to recruit

Mon, 06 Apr 2009 07:00:00 +0000

The army´s latest online recruitment campaign uses video games to inspire youngsters to sign up.

Sainsbury's rebrands pollack

Mon, 06 Apr 2009 07:00:00 +0000

In a marketing drive aimed at boosting the sales of pollack in the run up to Easter, the supermarket has rebranded the fish – using its French name colin.

Australian Coca-Cola advert condemned

Fri, 03 Apr 2009 07:00:00 +0000

An Australian Coca-Cola advert that claimed the drink did not make consumers fat or rot their teeth has been condemned by the Australian Competition and Consumer Commission (ACCC).

Google to buy Twitter?

Fri, 03 Apr 2009 07:00:00 +0000

Google is in the late stage of negotiations to buy social networking website Twitter, it has been claimed.

BBC advert could be canned

Thu, 02 Apr 2009 07:00:00 +0000

An advert for BBC Radio 1 could be shelved over fears of a public backlash against the high cost of the marketing drive.

Waitrose to open service station stores

Thu, 02 Apr 2009 07:00:00 +0000

Supermarket retailer Waitrose is set to open its smallest ever store next month at an M40 service station near Oxford.

SEO is essential during downturn

Thu, 02 Apr 2009 07:00:00 +0000

Continued investment in search engine optimisation (SEO) is essential for businesses, even during the current economic downturn, it has been claimed.

Online ad spend up 17%

Wed, 01 Apr 2009 07:00:00 +0000

Online advertising spend in the UK increased by 17.1 per cent in 2008.

Charity comparison on the cards

Wed, 01 Apr 2009 07:00:00 +0000

Charities may soon be allowed to compare their efforts with other organisations if new proposals are adopted.

Yahoo prepares mobile marketing drive

Wed, 01 Apr 2009 07:00:00 +0000

Search giant Yahoo is preparing a pan-European marketing drive aimed at increasing traffic to its mobile home page.

Barclaycard sponsors Mercury Prize

Sun, 01 Mar 2009 08:00:00 +0000

Barclaycard has signed a four-year deal to sponsor the Mercury Prize.

London Pride makes its TV comeback

Sat, 28 Feb 2009 08:00:00 +0000

Fuller, Smith & Turner is set to launch a TV advertising campaign aimed at promoting its London Pride beer.

K-Swiss launches celebrity-backed trainer

Sat, 28 Feb 2009 08:00:00 +0000

Struggling sports shoe manufacturer K-Swiss is set to launch a new advertising campaign for its Classic Remastered trainer.

Britvic's Save Tango campaign is a success

Sat, 07 Mar 2009 08:00:00 +0000

A marketing campaign by soft-drink manufacturer Britvic aimed at saving its Tango brand has been lauded as a success.

The Guardian loses poll position to the Sun

Sat, 07 Mar 2009 08:00:00 +0000

The Sun has overtaken the Guardian in terms of online visits after the Murdoch-owned title increased its unique visits by 25 per cent.

Absolute Radio and Planet Rock join forces

Fri, 06 Mar 2009 08:00:00 +0000

London´s Absolute Radio has joined forces with Planet Rock in a venture that will see the pair sell their advertising space together.

Muller rapped by ASA

Thu, 05 Mar 2009 08:00:00 +0000

The Advertising Standards Authority (ASA) has come down on yogurt manufacturer Muller, banning its advertising campaign for its Little Stars range.

Government could monitor Facebook accounts

Thu, 05 Mar 2009 08:00:00 +0000

The government has signalled that it may start monitoring social networking websites such as Facebook, Bebo and MySpace, in an attempt to further the fight against online crime and terrorism.

Barclaycard to sponsor music events

Wed, 04 Mar 2009 08:00:00 +0000

Barclaycard has signed a sponsorship deal with Live Nation, which it claims will give its customers easier access to live music.

Film4 teams up with Waterstone's

Wed, 04 Mar 2009 08:00:00 +0000

Film4 has signed a partnership deal with Waterstone´s to promote a season of films based on book adaptations.

London mayor launches tourism campaign

Tue, 03 Mar 2009 08:00:00 +0000

London mayor Boris Johnson has launched a £2 million campaign to boost tourism to the capital.

Stella Artois virals launched

Tue, 03 Mar 2009 08:00:00 +0000

Drinks manufacturer InBev has released three viral videos to promote its Stella Artois four per cent lager.

Wallace & Gromit in npower ads

Tue, 03 Mar 2009 08:00:00 +0000

Wallace & Gromit are set to star in the first of a series of npower adverts aimed at promoting energy efficiency.

Google launches Street View

Sat, 28 Feb 2009 08:00:00 +0000

Internet search giant Google has launched its Street View mapping service in the UK.

Harvey Nichols to woo tourists

Sat, 28 Feb 2009 08:00:00 +0000

Upmarket retailer Harvey Nichols is set to woo wealthy tourists to its department stores with new ambient and press advertising campaigns.

Inquiry into alcohol advertising

Mon, 09 Mar 2009 08:00:00 +0000

The all-party Commons Health Select Committee is to launch a fresh inquiry into the future of alcohol advertising.

Broadband naysayers 'need educating'

Mon, 09 Mar 2009 08:00:00 +0000

Despite the huge benefits of broadband internet access more than half of those who do not have access to it do not want it, it has been claimed.

American newspaper goes online

Sun, 08 Mar 2009 08:00:00 +0000

The Hearst Corporation has printed the last issue of its Seattle Post Intelligencer as the paper turns into an online-only title.

OK 'jumps the gun'

Sun, 08 Mar 2009 08:00:00 +0000

OK! magazine has got ahead of itself by publishing the Jade Goody Official Tribute Issue 1981-2009 before the cancer stricken Big Brother star has died.

Google launches behavioural advertising

Sat, 07 Mar 2009 08:00:00 +0000

Internet search giant Google has launched a new marketing product which monitors people´s browsing habits.

UK advertising spend plummets

Sat, 07 Mar 2009 08:00:00 +0000

Total UK advertising spend in the final quarter of 2008 fell by 9.6 per cent.

Google loses vice-president to AOL

Fri, 06 Mar 2009 08:00:00 +0000

Google has lost its senior vice-president, who has left the search giant to take up the reins at AOL.

British Gas backs UK swimmers

Fri, 06 Mar 2009 08:00:00 +0000

British Gas has backed UK swimmers with a £15 million sponsorship deal that will run until 2015.

Zombie marketing stunt 'goes horribly wrong'

Tue, 03 Mar 2009 08:00:00 +0000

A marketing stunt by Capcom to promote the launch of Resident Evil 5 went wrong when the organisers lost their fake limbs.

Trinity Mirror gets new digital chief

Tue, 03 Mar 2009 08:00:00 +0000

Newspaper group Trinity Mirror has appointed a new member to its regional digital team

Christian ads provoke huge response

Mon, 02 Mar 2009 08:00:00 +0000

A pro-Christian advertising campaign which claimed "There definitely is a god" has received thousands of complaints.

Johnston Press profits fall 28%

Sun, 01 Mar 2009 08:00:00 +0000

Local newspaper group Johnston Press has reported a 28 per cent fall in its pre-tax profits for 2008.

Gaming industry lambasts Change4Life

Sat, 28 Feb 2009 08:00:00 +0000

The video gaming industry has come together to condemn the government´s Change4Life marketing campaign, which is aimed at encouraging children to get more exercise.

'Poor decisions' behind Channel Four woes

Mon, 09 Mar 2009 08:00:00 +0000

BSkyB has claimed there is more than falling advertising revenue behind the funding shortfall at Channel 4.

Honda F1 team will race again

Fri, 06 Mar 2009 08:00:00 +0000

Marketing and sponsorship worries will not prevent the Honda F1 team from competing in this year´s competition.

Government launches 'Real help now' campaign

Thu, 05 Mar 2009 08:00:00 +0000

Prime minister Gordon Brown has launched a new marketing campaign aimed at helping the British public as they combat the effects of the recession.

Troubled ITV to cut jobs

Wed, 04 Mar 2009 08:00:00 +0000

ITV has announced it is cutting 600 jobs across its businesses as it attempts to rein in spending and make significant cost savings.

Visa launches global strategy

Tue, 03 Mar 2009 08:00:00 +0000

Credit card company Visa is set to launch a new marketing campaign encouraging people to appreciate life.

Facebook asks users for input

Sat, 07 Feb 2009 08:00:00 +0000

Facebook has confirmed it will involve users in the formulation of its new policies, including guidelines on privacy.

Lastminute.com returns to TV advertising

Fri, 06 Feb 2009 08:00:00 +0000

Travel firm Lastminute.com has returned to television advertising with three 60-second adverts which will be broadcast on three channels – one after the other.

Royal Mail to fund mail marketing body

Thu, 05 Feb 2009 08:00:00 +0000

Royal Mail is set to fund the creation of a new marketing body for the industry, it has been reported.

ASA to investigate Iggy Pop ad

Wed, 04 Feb 2009 08:00:00 +0000

Swiftcover´s insurance advert starring rock legend Iggy Pop is to be investigated by the Advertising Standards Authority (ASA).

Cancer charity launches marketing drive

Tue, 03 Feb 2009 08:00:00 +0000

Marie Curie Cancer Care is set to launch a new marketing drive to promote its annual Great Daffodil Appeal.

Festival Republic in festival research programme

Sat, 31 Jan 2009 08:00:00 +0000

Festival Republic, the marketing firm behind Reading and Leeds festival is working with Crowd DNA to start a festival research programme.

Football fans to design Carlings ads

Sat, 31 Jan 2009 08:00:00 +0000

Fans of Manchester United and Tottenham Hostpur have been asked to help Carling design personalised digital perimeter boards for next week´s Carling Cup Final.

Uncle Ben's sponsors cookery show

Sun, 08 Feb 2009 08:00:00 +0000

Uncle Ben´s has signed a major sponsorship deal with ITV, which will see it tied to some of the broadcaster´s most popular cookery programmes.

ING to drop F1 sponsorship

Sat, 07 Feb 2009 08:00:00 +0000

Dutch bank ING is ending its Formula One (F1) sponsorship deal with Renault at the end of this year.

Coca-Cola to air Duffy advert

Fri, 06 Feb 2009 08:00:00 +0000

Welsh singer Duffy will star in a new Diet Coke advert which will be aired during the Brit Awards on February 18th.

Domino's halal decision criticised

Tue, 03 Feb 2009 08:00:00 +0000

Pizza chain Domino´s has defended it decision to make one of its stores entirely halal – removing all ham and bacon from the menu.

Bupa appoints FBH Incite

Tue, 03 Feb 2009 08:00:00 +0000

Private health firm Bupa has appointed FBH Incite to handle its global advertising strategy.

Sheila's Wheels tops worst music poll

Sun, 01 Feb 2009 08:00:00 +0000

Car and home insurer Sheila´s Wheels has won the top spot in a poll of the nation´s least favourite advert music.

T-Mobile marketing stunt closes Tube station

Sat, 31 Jan 2009 08:00:00 +0000

A marketing stunt by mobile phone operator T-Mobile caused the closure of Liverpool Street Station on Friday.

Npower recruits Wallace and Gromit

Mon, 09 Feb 2009 08:00:00 +0000

Energy firm Npower has enlisted Wallace and Gromit to front a new advertising campaign in the national press.

Christians market God

Fri, 06 Feb 2009 08:00:00 +0000

Christian groups have responded to a series of atheist adverts launched last month on the sides of buses and the London Underground with their own campaign.

Businesses sign data protection pledge

Thu, 05 Feb 2009 08:00:00 +0000

Several high profile businesses have signed an Information Commissioner´s Office (ICO) data protection pledge.

Sony Ericsson restructures marketing team

Wed, 04 Feb 2009 08:00:00 +0000

Mobile phone manufacturer Sony Ericsson has restructured its marketing operation in a move the firm claims will see it adopt a more global strategy.

CAP prepares to stop 'greenwash'

Tue, 03 Feb 2009 08:00:00 +0000

The Committee of Advertising Practice (CAP) is set to tighten regulations on green advertising.

Supermarket giants row over TV advert

Mon, 02 Feb 2009 08:00:00 +0000

Supermarket giants Tesco and Asda are embroiled in a row over a new TV advert which claims that Tesco is cheaper.

Absolute Radio loses listeners

Wed, 31 Dec 2008 08:00:00 +0000

Absolute Radio has lost thousands of listeners following its national rebranding campaign.

BBC receives 20,000 complaints

Thu, 08 Jan 2009 08:00:00 +0000

The BBC has received more than 20,000 complaints after deciding not to air the Disaster Emergency Committee´s appeal for aid following Israeli attacks on the Gaza strip.

Sky finds 24 sponsor

Wed, 07 Jan 2009 08:00:00 +0000

Sky Media has found a replacement sponsor for its latest series of 24 - after airing four episodes.

Cinema 'bucks downturn'

Tue, 06 Jan 2009 08:00:00 +0000

Cinemas benefited from bumper admissions last year despite the ongoing economic downturn, according to new research.

DMA launches environmental standard

Fri, 02 Jan 2009 08:00:00 +0000

The Direct Marketing Association (DMA) has introduced a new environmental standard that will ensure direct marketers take the sustainability of their campaigns into account.

Personalised online marketing 'swaying consumers'

Fri, 02 Jan 2009 08:00:00 +0000

Consumers across the UK are more likely to follow personalised marketing campaigns, according to new research.

Britannia High 'canned'

Wed, 31 Dec 2008 08:00:00 +0000

Low ratings have forced ITV to pull its rival to Disney´s High School Musical from its broadcasting schedule.

Econsultancy launches new digital media courses

Fri, 09 Jan 2009 08:00:00 +0000

Digital media training firm Econsultancy has launched a new range of courses and qualifications for 2009.

Cadbury adds milk warning to Dairy Milk

Sat, 03 Jan 2009 08:00:00 +0000

Confectionary manufacturer Cadbury has added a milk warning to the wrapper of its Dairy Milk chocolate bar.

London 2012 open to ad account pitches

Fri, 02 Jan 2009 08:00:00 +0000

Marketing firms have been asked to pitch for the 2012 London Olympics integrated advertising account, it has been reported.

B&Q reviews marketing deal

Fri, 09 Jan 2009 08:00:00 +0000

B&Q is set to review its advertising account, which is estimated to be worth £40 million.

Walkers reveals new flavours

Fri, 09 Jan 2009 08:00:00 +0000

Celebrity chef Heston Blumenthal has helped Walkers sift through thousands of competition entries to choose six new crisp flavours.

Labour launches spoof Conservative blog

Thu, 08 Jan 2009 08:00:00 +0000

The Labour Party has launched a spoof Conservative blog in a bid to attack the opposition party´s policies.

Atheists launch ad campaign

Wed, 07 Jan 2009 08:00:00 +0000

Atheists who appealed for funds to run a ´no god´ advertising campaign in London have raised enough cash to run the campaign nationally.

DMA expels marketing firm

Tue, 06 Jan 2009 08:00:00 +0000

The first marketing firm to be expelled from the Direct Marketing Association (DMA) in two years has been named.

Iggy Pop in insurance ad

Mon, 05 Jan 2009 08:00:00 +0000

Ageing rocker Iggy Pop has launched swiftcover.com´s new Get a Life advertising campaign.

Britvic launches new online strategy

Mon, 05 Jan 2009 08:00:00 +0000

Soft drinks giant Britvic has appointed Tradewind to handle its new online digital marketing strategy.

Firms 'failing to recognise benefits of outside marketing help'

Mon, 05 Jan 2009 08:00:00 +0000

A new study has found the majority of small businesses are not getting help from a direct marketing agency when it comes to their campaigns.

Companies 'should not cut back on marketing'

Fri, 02 Jan 2009 08:00:00 +0000

Businesses in the UK have been urged to avoid cutting back on their direct marketing efforts in the current financial climate.

Financial advisers 'need to embrace digital marketing'

Fri, 01 Feb 2008 08:00:00 +0000

Independent financial advisers (IFAs) have been warned that they need to embrace digital marketing in 2009 if they are to stay afloat.

Virgin Atlantic to launch brand campaign

Sat, 09 Feb 2008 08:00:00 +0000

Virgin Atlantic is set to launch a new brand campaign to celebrate 25 years of aviation.

Gas safety campaign aired

Sat, 09 Feb 2008 08:00:00 +0000

A national gas safety advert has been aired across the country encouraging people to contact a 24-hour hotline if they smell gas.

The Body Shop moves marketing in-house

Mon, 04 Feb 2008 08:00:00 +0000

High street retailer The Body Shop has dropped advertising agency Leagas Delaney as it moves all its marketing in-house, it has been reported.

Cadbury releases Wispa campaign

Sun, 03 Feb 2008 08:00:00 +0000

Cadbury has unveiled its two-minute advertising campaign for Wispa chocolate bars by Fallon, which features cheerleaders, a male choir and a man in a panda costume

Insurance firm hires Jellyfish

Sat, 02 Feb 2008 08:00:00 +0000

Insurance firm the Brightside Group has hired digital marketing agency Jellyfish to boost the company´s search rankings.

Lowe pulls John Lewis pitch

Sat, 09 Feb 2008 08:00:00 +0000

Marketing firm Lowe London has pulled out of its £20 million pitch for John Lewis´s advertising account.

Airmiles launches TV campaign

Thu, 07 Feb 2008 08:00:00 +0000

Airmiles is set to launch its first TV campaign in four years as part of a £3.5 million integrated advertising campaign.

Lastminute.com increases search marketing drive

Wed, 06 Feb 2008 08:00:00 +0000

Travel website Lastminute.com is set to boost its search marketing drive in an attempt to boost its European sales by a fifth.

Vodafone ends sponsorship of England's cricket team

Wed, 06 Feb 2008 08:00:00 +0000

Vodafone is set to end its 12-year sponsorship of the England cricket squad in 2010.

Proximity fired from TV licensing contract

Tue, 05 Feb 2008 08:00:00 +0000

Advertising agency Proximity London has been fired after it used incorrect figures in a direct mailshot warning the public about failure to pay their TV licence.

Vodafone and MTV launch pop-star competition

Sat, 02 Feb 2008 08:00:00 +0000

Mobile phone operator Vodafone and broadcaster MTV have joined forces to find the next big music act.

Management of mailing lists 'essential'

Fri, 01 Feb 2008 08:00:00 +0000

Businesses using email marketing to target their customers have been warned of the importance of keeping mailing lists up to date

Targeted email marketing 'increasing'

Fri, 01 Feb 2008 08:00:00 +0000

Targeted and dynamic email marketing messaging is on the increase, with 23 per cent more messages sent last month compared with October, according to new figures.

Matalan boosts online marketing with key contract

Thu, 31 Jan 2008 08:00:00 +0000

Clothing retailer Matalan has boosted its digital marketing drive with the appointment of Manchester-based agency Code Computerlove.

Paddy Power press advert banned

Thu, 31 Jan 2008 08:00:00 +0000

A national newspaper advert by gambling firm Paddy Power has been banned by the Advertising Standards Authority (ASA) for unfairly discrediting a plethora of airlines.

Controversial Barnado's ad not banned

Thu, 31 Jan 2008 08:00:00 +0000

A controversial advert from children´s charity Barnado´s has been cleared by Britain´s advertising watchdog despite receiving hundreds of complaints.

Scottish government awards marketing contracts

Sat, 09 Feb 2008 08:00:00 +0000

The Scottish government has announced the list of agencies taking control of its £80 million direct and digital marketing campaigns.

Celebrities 'should be axed from advertising'

Fri, 08 Feb 2008 08:00:00 +0000

Advertisers should drop celebrity endorsement campaigns in favour of more effective marketing techniques, according to new research.

Alcohol advertising reprieve for drinks industry

Mon, 04 Feb 2008 08:00:00 +0000

Government plans to increase the amount of regulation in the alcoholic drinks sector will not impact on the advertising industry, it has been claimed.

Carphone Warehouse appoints direct marketers

Sun, 03 Feb 2008 08:00:00 +0000

High street mobile phone outlet Carphone Warehouse has appointed two advertising agencies to head up its £6.5 million direct marketing account.

T-Mobile launches ad-funded gaming

Sun, 03 Feb 2008 08:00:00 +0000

Mobile phone operator T-Mobile has introduced ad-funded gaming - the first UK company to do so.

Axl Rose sues Dr Pepper

Sat, 02 Feb 2008 08:00:00 +0000

The soft drinks manufacturer behind Dr Pepper is being sued by Axl Rose for the misuse of the Guns N Roses brand in a marketing campaign.

American advertising network opens offices in London

Fri, 01 Feb 2008 08:00:00 +0000

A leading global advertising network has opened offices in London and appointed a new managing director.

Marketers 'ignoring social networks'

Tue, 08 Jan 2008 08:00:00 +0000

A new study has found the culture phenomenon of social networks is deemed as unpopular by a number of marketers.

Customer engagement vital to marketing during recession

Tue, 08 Jan 2008 08:00:00 +0000

Direct marketers have to concentrate on customer engagement during the recession, according to a new study.

Royal Mail unveils new marketing venture

Tue, 08 Jan 2008 08:00:00 +0000

Royal Mail has joined forces with a range of companies and put together a promotional box called Matter, which will be mailed out to customers over the weekend.

Channel 4 finance deal scrapped

Tue, 08 Jan 2008 08:00:00 +0000

The government´s controversial plans to partially finance Channel 4 during the digital switchover have been scrapped.

Threshers and Cobra team up on Facebook

Tue, 08 Jan 2008 08:00:00 +0000

Drinks retailer Threshers and alcoholic beverage manufacturer Cobra have joined forces to create a new Facebook application.

Direct marketing decision delayed by government

Tue, 08 Jan 2008 08:00:00 +0000

A decision by the government which would block commercial companies from accessing it for advertising purposes has been welcomed by marketers, it has been reported.

Sun and News of the World ads scooped by WCRS

Mon, 07 Jan 2008 08:00:00 +0000

Advertising agency WCRS has beaten rivals Fallon and Red Brick Road in the final stages of a £13 million Sun and News of the World advertising pitch.

LG to overhaul brand

Sun, 06 Jan 2008 08:00:00 +0000

LG Electronics is set to consolidate its brand identity, it has been reported.

Asda offers free digital magazines

Sun, 06 Jan 2008 08:00:00 +0000

Asda is offering 10,000 people the chance to get their hands on digital copies of the top 100 consumer magazines as part of its partnership deal with John Menzies Digital.

Consumers 'more marketing aware'

Sat, 05 Jan 2008 08:00:00 +0000

Consumers are becoming more marketing aware, meaning companies need to look at new approaches to direct their advertising to the right people, an expert states.

Online shopping increasing marketing opportunity

Sat, 05 Jan 2008 08:00:00 +0000

Internet marketing strategies put in place by e-commerce businesses seem to have been successful as the results of a new report show a rise in online shopping.

Halifax launches ipoints MasterCard

Fri, 04 Jan 2008 08:00:00 +0000

Customers at Halifax will soon be able to collect loyalty points from various online and high street retailers if they sign up for a new card.

PPI proposals 'could push up loan rates'

Tue, 08 Jan 2008 08:00:00 +0000

Proposals to ban the sale of payment protection insurance (PPI) until at least 14 days after a loan agreement is struck could leave customers unprotected, according to an industry expert.

Advertising Association exec steps down

Mon, 07 Jan 2008 08:00:00 +0000

Chief executive officer of the Advertising Association Baroness Peta Buscombe is stepping down.

Direct mail campaign for Chase

Fri, 04 Jan 2008 08:00:00 +0000

Children´s charity Chase is set to launch a direct mail out campaign in the run up to Christmas, it has been reported.

Online direct marketing 'more measurable'

Thu, 03 Jan 2008 08:00:00 +0000

Online direct marketing can help to prevent wastage, according to the editor in chief of E-consultancy.

Marketers need to improve loyalty

Wed, 02 Jan 2008 08:00:00 +0000

New research shows that 50 per cent of marketers monitor people´s online activity but many fail to engage directly with consumers.

Sainsbury's 'to plug Olympic funding gap'

Tue, 01 Jan 2008 08:00:00 +0000

Supermarket giant Sainsbury´s is in talks with the government to plug a £79 million London Olympics funding gap.

Sky offers video on demand

Tue, 01 Jan 2008 08:00:00 +0000

Sky is set to offer online-only video on demand subscriptions for a variety of its leading television channels.

Police uses role models to tackle gun crime

Mon, 31 Dec 2007 08:00:00 +0000

The Metropolitan Police is using "credible" role models to tackle gun crime amongst young people in London.

Music to be outsold by Games

Sun, 06 Jan 2008 08:00:00 +0000

Computer games sales are set to overtake music and video this year, according to new research.

M&S slashes marketing budget

Sat, 05 Jan 2008 08:00:00 +0000

Marks & Spencer has announced it is to cut £144 million from its marketing budget in order to reduce costs, it has been reported.

Sky and Virgin drop legal battle

Fri, 04 Jan 2008 08:00:00 +0000

Sky and Virgin Media have ended their dispute and reached a deal over the carriage of Sky´s basic broadcasting package on Virgin´s network.

Independent denies takeover talks

Thu, 03 Jan 2008 08:00:00 +0000

The Independent News & Media group has denied rumours that it has been in talks with the Daily Mail over a possible takeover, it has been reported.

Graphic road safety ads aired after watershed

Thu, 03 Jan 2008 08:00:00 +0000

A selection of graphic road safety adverts from the Department of Transport will be shown after the watershed.

McDonald's in global packaging shake up

Sat, 01 Dec 2007 08:00:00 +0000

Fast food chain McDonald´s is set for a global relaunch of its food packaging.

Prime minister condemns prank calls

Sun, 09 Dec 2007 08:00:00 +0000

Prime minister Gordon Brown has condemned Russel Brand and Jonathan Ross for their inappropriate behaviour during one of the former´s radio shows.

Nationwide to review ad account

Mon, 03 Dec 2007 08:00:00 +0000

Britain´s biggest building society is to review its £10 million advertising account, it has been reported.

Iceland defends Katona

Mon, 03 Dec 2007 08:00:00 +0000

Supermarket chain Iceland has come to the defence of Kerry Katona after an erratic television interview, it has been reported.

Junk food print ads on the up

Sun, 02 Dec 2007 08:00:00 +0000

Adverts in print for junk food have increased by 42 per cent, a government report has found.

Virgin Media uses UK's longest rail ad

Sun, 02 Dec 2007 08:00:00 +0000

Virgin Media has become the first advertiser to use the UK´s longest outdoor rail advertisement space.

Pepsi starts rebranding with logo change

Sat, 01 Dec 2007 08:00:00 +0000

Soft drinks manufacturer PepsiCo has started a £0.7 billion marketing overhaul with a change of logo.

Home drinking campaign launched

Fri, 30 Nov 2007 08:00:00 +0000

A campaign aimed at reducing the amount people drink at home has been launched by Drink Aware.

Digital radio 'remains popular'

Fri, 07 Dec 2007 08:00:00 +0000

People are continuing to tune into digital radio despite fears about the future of the medium, it has been reported.

Coca-Cola prepares for marketing pitches

Thu, 06 Dec 2007 08:00:00 +0000

Soft drinks giant Coca-Cola has asked a number of marketing agencies to pitch for a global advertising campaign, it has been reported.

Credit crunch puts pressure on ad spend

Wed, 05 Dec 2007 08:00:00 +0000

The ongoing economic slowdown is putting increasing pressure on companies´ advertising expenditure, according to new research.

Maltesers and Jaffa Cake ads banned

Wed, 05 Dec 2007 08:00:00 +0000

Adverts for Maltesers and Jaffa Cakes have been banned for presenting consumers with misleading nutritional claims.

Junk food ads end up in the press

Tue, 04 Dec 2007 08:00:00 +0000

Press advertising for junk food has increased by 42 per cent since the television advertising ban was introduced in 2003, according to a new report by the Department of Health.

Absolut sues Absolute

Mon, 03 Dec 2007 08:00:00 +0000

Vodka brand Absolut is suing Absolute Radio over claims the station is infringing on its trademark.

Tobacco companies cut price of cigarettes

Fri, 30 Nov 2007 08:00:00 +0000

Tobacco firms are targeting financially vulnerable consumers with a range of cheap cigarettes, it has been reported.

Grade said ITV must be 'left alone'

Sun, 09 Dec 2007 08:00:00 +0000

Executive chairman of ITV Michael Grade has said regulators should leave the broadcaster alone, it has been reported.

Cactus Kid banned by ASA

Sat, 08 Dec 2007 08:00:00 +0000

The Advertising Standards Authority (ASA) has banned Coca-Cola´s Cactus Kid advert after several complaints, it has been reported.

Pizza Hut rebranding gets mixed reviews

Fri, 07 Dec 2007 08:00:00 +0000

Marketing experts are in disagreement about the rebranding of Pizza Hut, which is renaming some of its stores Pasta Hut.

Telegraph to expand digitally

Mon, 03 Dec 2007 08:00:00 +0000

British newspaper group Telegraph Media has signalled it will upgrade its digital content offering, it has been reported.

ITV to advertise during programmes

Sun, 02 Dec 2007 08:00:00 +0000

British broadcaster ITV is testing new software that will allow it to place adverts in the blank spaces during programmes, it has been reported.

ITV announces job cuts

Sat, 01 Dec 2007 08:00:00 +0000

Commercial broadcaster ITV announced it is to cut up to 1,000 jobs by early next year, it has been reported.

Virgin claims on-demand boost

Tue, 09 Sep 2008 07:00:00 +0000

Virgin Media´s has seen an increase in the number of people using its on-demand TV service, it has been reported.

Lloyds TSB to extend 2012 Games sponsorship

Thu, 04 Sep 2008 07:00:00 +0000

Lloyds TSB is expected to extend its London Olympics advertising commitments to include its HBOS, Halifax and Bank of Scotland brands, according to Marketing Week.

Ad revenue fall causes job cuts at Channel 4

Thu, 04 Sep 2008 07:00:00 +0000

British broadcaster Channel 4 has announced it is to cut 150 jobs as its advert revenue has been reduced by the credit crunch.

Coca-Cola no longer 'top of the pops'

Tue, 02 Sep 2008 07:00:00 +0000

Coca-Cola has been knocked off the top spot as the world´s leading brand by Wal-Mart in the Brand Finance Global 500 index, it has been revealed .

Ban on junk food ads ineffective

Tue, 02 Sep 2008 07:00:00 +0000

The ban on junk food adverts targeted at children looks good on paper but is ineffective, according to consumer group Which?.

Sony Ericsson in exclusive radio deal

Tue, 09 Sep 2008 07:00:00 +0000

Mobile phone manufacturer Sony Ericsson has signed an exclusive advertising deal with Absolute Radio.

ITV launches global entertainment

Tue, 09 Sep 2008 07:00:00 +0000

Broadcaster ITV has announced it is to launch a new worldwide distribution arm called ITV Global Entertainment.

Phones4U in £7m ad talks

Mon, 08 Sep 2008 07:00:00 +0000

Mobile phone company Phones4U is in talks with advertising agencies over its £7 million marketing contract, reports Marketing Week.

Advertising shortfall for Channel 4

Mon, 08 Sep 2008 07:00:00 +0000

Broadcasting regulator Ofcom has said Channel 4 will need to reduce the amount it invests if it is to break even.

'Alcohol clampdown expected'

Sun, 07 Sep 2008 07:00:00 +0000

The government is expected to bring an end to ´happy hours´ in an attempt to curb the rise in binge drinking.

Minister launches psychometric test for advertising

Sun, 07 Sep 2008 07:00:00 +0000

Culture secretary Andy Burnham launched an online advertising test to encourage people to take up a career in marketing, according to a news provider.

Adidas to build 2012 Olympic venues

Tue, 02 Sep 2008 07:00:00 +0000

Sports-wear company Adidas has put one million pounds in the 2012 London Olympics kitty to support the construction of five new venues.

Tesco to review advertising account

Mon, 01 Sep 2008 07:00:00 +0000

Supermarket giant Tesco is set to review its £80 million media planning and buying account.

ASA bans B&Q advert

Sun, 31 Aug 2008 07:00:00 +0000

B&Q has had one of its press adverts pulled after retailer John Lewis complained it was misleading, reports mad.co.uk.

Cost of television advertising 'set to plummet'

Tue, 09 Sep 2008 07:00:00 +0000

Television advertising is set to get cheaper this September when compared with advertising costs last year, according to new research.

Sainsbury's launches own-brand campaign

Mon, 08 Sep 2008 07:00:00 +0000

Supermarket chain Sainsbury´s has launched an advertising campaign to promote the 15,000 own-brand products on its shelves.

Initiative dropped by Orange

Fri, 05 Sep 2008 07:00:00 +0000

Mobile phone operator Orange has is set to drop Initiative from its £75 million media buying account.

Sharing 'does not work for Cadbury'

Thu, 04 Sep 2008 07:00:00 +0000

Cadbury is set to reduce marketing support for Snaps and Cadbury Melts as consumers fail to share, reports Marketing Week.

Commercial radio revenue plummets

Wed, 03 Sep 2008 07:00:00 +0000

Commercial radio has been hit by the credit crunch, with advertising revenues down by more than 10 per cent in the second quarter.

Jolie 'wanted' for glamorising gun violence

Wed, 03 Sep 2008 07:00:00 +0000

The Advertising Standard Authority (ASA) has accused Universal Pictures of breaching guidelines on violence in advertising with posters for Angelina Jolie´s latest film Wanted.

Coke Zero gets 007 treatment

Tue, 02 Sep 2008 07:00:00 +0000

Coca-Cola is set to rebrand its sugar free soft-drink aimed at men to tie in with the launch of the new James Bond film Quantum of Solace, reports Brand Republic.

Mother wins £35 million Coke deal

Mon, 01 Sep 2008 07:00:00 +0000

Coca-Cola´s new £35 million pan-European marketing drive has been awarded to London marketing firm Mother.

It's beer-thirty for Guinness

Sat, 09 Aug 2008 07:00:00 +0000

Guinness has teamed up with Channel 4 and LoveFilm to promote the famous Irish beverage as part of a £5 million advertising campaign, according to Marketing Week.

UK PR firms 'aren't going digital'

Fri, 08 Aug 2008 07:00:00 +0000

Britain´s most successful PR companies are failing to keep up with the digital revolution, according to new research.

Fallon wins Bravia contract

Fri, 08 Aug 2008 07:00:00 +0000

London marketing agency Fallon has beat contenders to win the global Sony Bravia advertising deal.

Harvey Nichols signs Gromit

Thu, 07 Aug 2008 07:00:00 +0000

Luxury department store Harvey Nichols has signed up Wallace and Gromit for a print advertising campaign in Bristol.

Timberland refocuses on outdoor success

Wed, 06 Aug 2008 07:00:00 +0000

Footwear-firm Timberland has appointed Leagas Delaney (LD) to produce a range of ads celebrating the company´s outdoor expertise.

The Sun continues to grow

Sat, 02 Aug 2008 07:00:00 +0000

The Sun has increased its male and female readership as the newspaper´s circulation figures grow to eight million, according to a new survey.

England footballers to fight knife crime

Fri, 01 Aug 2008 07:00:00 +0000

Top England football players will star in the Home Office´s latest advertising campaign aimed at curbing the rise in knife crime.

Alcohol industry in responsible drinking talks

Thu, 31 Jul 2008 07:00:00 +0000

The alcohol industry will fund a responsible-drinking alliance to encourage people to take a healthy attitude toward alcohol consumption.

Coca-Cola is 'most effective Olympic marketer'

Sat, 09 Aug 2008 07:00:00 +0000

Soft-drinks giant Coca-Cola has been crowned the most successful Olympic sponsor by a marketing research group.

Ford Ka featured in new Bond film

Fri, 08 Aug 2008 07:00:00 +0000

Bond girl Olga Kurylenko will get behind the wheel of the new Ford Ka in the latest instalment of the Bond film franchise Quantum of Solace.

Nike wins Olympic advertising reprieve

Tue, 05 Aug 2008 07:00:00 +0000

Nike has been given "special case" status by the International Olympic Committee (IOC) allowing it to run adverts featuring international athletes, according to Brand Republic.

Heineken bags Bond girl

Mon, 04 Aug 2008 07:00:00 +0000

Brewer Heineken has signed the latest Bond girl for an international advertising campaign which will be aired in 40 countries.

Government lobbied over electoral roll data

Sun, 03 Aug 2008 07:00:00 +0000

The Incorporated Society of British Advertisers (ISBA) has expressed concern over government plans to stop advertisers using edited information from the electoral role.

Carphone Warehouse finishes marketing shake-up

Sat, 02 Aug 2008 07:00:00 +0000

Carphone Warehouse has finished the restructuring of its marketing team as the firm starts a joint-venture with American electronics firm Best Buy, according to Brand Republic.

T5 campaign re-written

Fri, 01 Aug 2008 07:00:00 +0000

An advertising campaign by British Airways (BA) has been re-written after the airline made misleading claims about the punctuality of its flights at Terminal 5 (T5), according to the Times.

Halifax drops Howard

Fri, 08 Aug 2008 07:00:00 +0000

Halifax´s Howard has become the latest victim of the credit-crunch as the bespectacled broker is deemed too cheery for the current economic climate.

ITV to promote cross-platform TV

Thu, 07 Aug 2008 07:00:00 +0000

Troubled broadcaster ITV has announced it will heavily promote its multi-media cross-platform TV content as it launches the latest series of The X Factor online and on mobile.

Kate Moss worth £25m

Thu, 07 Aug 2008 07:00:00 +0000

Kate Moss will be at the forefront of Topshop´s China launch, in a deal estimated to be worth up to £25 million, according to industry experts.

Telegraph rapped over blood pressure claim

Wed, 06 Aug 2008 07:00:00 +0000

The Telegraph has come under fire from the Advertising Standards Authority (ASA) after "discouraging people from seeking essential medical treatment".

Coke and Pepsi battle for sugar substitute

Tue, 05 Aug 2008 07:00:00 +0000

Soft drink giants Coca-Cola and PepsiCo are setting their sights on producing natural sweeteners as concern over the calorie content and artificial ingredients in soft drinks grows.

The Sun slashes cover cost

Mon, 04 Aug 2008 07:00:00 +0000

Rupert Murdoch-owned newspaper the Sun has dropped its nationwide cover price by 5p to 30p – in line with its London pricing policy.

IT and publishing email campaigns proving successful

Fri, 01 Aug 2008 07:00:00 +0000

A new report has revealed IT provider and publishing industry email campaigns tend to be more successful than others.

Expert gives online direct marketing tips

Tue, 01 Jul 2008 07:00:00 +0000

Companies using online direct marketing have been urged by an expert to ensure their website addresses are feature on their promotional materials.

Internet marketing benefits newspapers

Wed, 09 Jul 2008 07:00:00 +0000

British newspapers have benefited from internet marketing strategies, according to new research.

FirstGroup appoints new marketing agency

Sat, 05 Jul 2008 07:00:00 +0000

Transport giant FirstGroup has announced that Lee Creative, which offers direct marketing services, has been appointed as one of its marketing agency clients.

Questions over Olympics logo

Fri, 04 Jul 2008 07:00:00 +0000

The effectiveness of the 2012 London Olympic logo has been questioned by respondents to a new survey carried out on behalf of the Chartered Institute of Marketing (CIM).

Direct marketing to go green

Thu, 03 Jul 2008 07:00:00 +0000

Several large businesses have joined forces to make direct marketing more environmentally-friendly.

SMEs using direct marketing to beat economic downturn

Wed, 02 Jul 2008 07:00:00 +0000

In an effort to overcome the current economic climate, many small businesses are turning to direct marketing strategies to reach new customers, new research has revealed.

Mobile phones 'better for marketing than sales'

Tue, 01 Jul 2008 07:00:00 +0000

Mobile phones are expected to be a more effective platform for marketing artists and performers, rather than actually selling music.

Discount meals improve sales

Tue, 08 Jul 2008 07:00:00 +0000

Meal deals at JD Wetherspoon pubs have helped the chain pull in customers despite the smoking ban.

Nike withdraws Air Stab trainers

Mon, 07 Jul 2008 07:00:00 +0000

Shoe giant Nike has withdrawn its controversial Air Stab trainers from the British market after widespread condemnation.

Government advertising to hit £150 million

Sun, 06 Jul 2008 07:00:00 +0000

The government is expected to boost its public advertising budget by £15 million in its latest advertising spend review, according to Marketing Week.

Heinz Beanz no longer 'baked'

Sat, 05 Jul 2008 07:00:00 +0000

Heinz is dropping the word "baked" from its cans of beans because it´s "a bit of a mouthful to pronounce".

Tesco rebrands mobile business

Fri, 04 Jul 2008 07:00:00 +0000

Tesco has re-launched its mobile business with a new brand and marketing drive.

Marketers should have access to the electoral roll

Tue, 01 Jul 2008 07:00:00 +0000

Government plans to prevent local councils from selling personal information about their voters to marketing firms have been condemned by the Direct Marketing Association (DMA), according to Brand Republic.

Sony to take Bravia world-wide

Tue, 01 Jul 2008 07:00:00 +0000

Sony has invited four leading media agencies to bid for a world-wide advertising contract for its flagship Bravia-branded flat-panel televisions.

Friends Reunited creates TV campaign

Mon, 30 Jun 2008 07:00:00 +0000

Friends Reunited has commissioned its first television advertising campaign to promote the fact the service is now free.

Sky's carbon claims upheld

Wed, 09 Jul 2008 07:00:00 +0000

British Sky Broadcasting (BSkyB) has substantiated claims that it is a carbon neutral company, allowing a new series of adverts to be cleared by the Advertising Standards Authority (ASA).

Google to make 200m from YouTube ads

Wed, 09 Jul 2008 07:00:00 +0000

Internet giant Google is expected to generate revenue of $200 million (£101 million) from advertisements on YouTube this year.

Nestle sponsorship pulled from GMTV

Mon, 07 Jul 2008 07:00:00 +0000

Ofcom has come down on GMTV after sponsorship credits from Nestle broke broadcasting rules.

BP signs Olympic sponsorship deal

Thu, 03 Jul 2008 07:00:00 +0000

BP has signed up as a major sponsor of the 2012 London Olympics in a deal worth at least £50 million.

EasyJet reprimanded over carbon claims

Wed, 02 Jul 2008 07:00:00 +0000

EasyJet was forced to make changes to a national advertising campaign after the Advertising Standards Authority (ASA) upheld a complaint that the adverts were misleading.

Virgin backs gaming channel

Tue, 01 Jul 2008 07:00:00 +0000

Virgin television is set to back interactive gaming channel Challenge Jackpot.

Advertising spend set to fall in UK

Sat, 31 May 2008 07:00:00 +0000

The credit crunch is pushing growth in the advertising sector down, according to a leading media services group.

Bernard Matthews calls in Isobel

Sat, 07 Jun 2008 07:00:00 +0000

Turkey producer Bernard Matthews has selected the UKs fastest growing advertising agency to take over its £2.5 million advertising account.

Prime-time partners in crime

Fri, 06 Jun 2008 07:00:00 +0000

Kia Motors will continue to sponsor Five and Five US´s crime drama series, the car manufacturer confirmed.

Heinz in hot water over Deli Mayo ad

Thu, 05 Jun 2008 07:00:00 +0000

Gay rights group Stonewall is asking people to boycott Heinz after the company pulled its controversial Deli Mayo advert.

'Advertising is not at the root of binge drinking'

Wed, 04 Jun 2008 07:00:00 +0000

Advertising has less to do with the increase in binge drinking than personal networks and peer pressure.

Clarkson to take Top Gear global

Tue, 03 Jun 2008 07:00:00 +0000

Top Gear presenter Jeremy Clarkson is to be paid millions to promote the Top Gear brand around the world.

Kelly Osbourne to film Glastonbury for Orange

Sat, 31 May 2008 07:00:00 +0000

Punk rocker and daughter of the prince of darkness Kelly Osbourne will document the carnage at Glastonbury Festival next weekend for Orange.

Old McDonald had some pop bands

Mon, 09 Jun 2008 07:00:00 +0000

The Sugababes, Girls Aloud and McFly will all be lending their songs to McDonald´s after signing an advertising deal with the fast food chain.

Classic FM in 'seven figure' sponsorship deal

Sun, 08 Jun 2008 07:00:00 +0000

Owner of Classic FM, GCap Media has signed a ´seven figure´ deal with AEG to sponsor concerts at the O2 arena, according to Brand Republic.

O2 bubble burst by 3

Sat, 07 Jun 2008 07:00:00 +0000

Mobile phone operator 3 has won a landmark legal battle against O2, which accused the firm of misleading customers by using O2 branding in an ad campaign.

Economic downturn fails to shake marketers

Fri, 06 Jun 2008 07:00:00 +0000

Marketing firms are confident their businesses will continue to perform well despite the financial forecast looking gloomy.

Vodafone to market mobile internet

Tue, 03 Jun 2008 07:00:00 +0000

Vodafone is launching a marketing campaign to increase the number of people accessing the internet on their mobile phones.

The internet has give traditional marketing a 'new lease of life'

Mon, 02 Jun 2008 07:00:00 +0000

The spread of the internet and mobile phones has given tried and tested direct marketing techniques a "whole new lease of life".

Vodafone sanctioned for misleading advert

Mon, 02 Jun 2008 07:00:00 +0000

The Advertising Standards Authority (ASA) has ruled that one of Vodafone´s flat rate mobile data ads is misleading.

Advertising revenue in the UK is up

Mon, 09 Jun 2008 07:00:00 +0000

Advertising expenditure in the UK hit £19.4 billion last year, according to the Advertising Associtation´s advertising statistics yearbook 2008.

Barclaycard targets mobile phone users

Fri, 06 Jun 2008 07:00:00 +0000

Barclaycard has launched its latest advertising campaign on the O2 network before it makes its debut on TV.

UK Football fans are unaware of Euro 2008 sponsors

Thu, 05 Jun 2008 07:00:00 +0000

Nearly 80 per cent of UK football fans claimed they don´t know who sponsors the Euro 2008 championships.

Orange announces change of direction

Wed, 04 Jun 2008 07:00:00 +0000

Orange has announced plans to open new stores, hire more sales and service staff and reduce the number of call centres in India in an effort to push the company forward.

Mobile marketing used to fight economic gloom

Mon, 02 Jun 2008 07:00:00 +0000

Mobile marketing could be the best way to reach fickle consumers who are reigning in their spending, said a new report by Harris Interactive.

OpenSocial gets support from AOL

Wed, 30 Apr 2008 07:00:00 +0000

Google´s developer standard for social network applications has been given increased support from AOL.

Further partnerships for Yahoo and Microsoft?

Fri, 09 May 2008 07:00:00 +0000

Yahoo! chief has confirmed that Microsoft is no longer interested in buying out the internet media company, but said that it makes sense for the two firms to work closely together in the future.

Good understanding vital for website design

Thu, 08 May 2008 07:00:00 +0000

Individuals and company´s designing a website should ensure that they know fully what they are doing so that it can be easily used by as many people as possible, it has been claimed.

Fifth of households 'don't use email'

Wed, 07 May 2008 07:00:00 +0000

A significant proportion of households in the US still do not use email or other internet-based tools, according to a new study.

Integrated marketing 'more essential than ever'

Fri, 02 May 2008 07:00:00 +0000

Marketers across the board are embracing integrated marketing communications (IMC), reflecting the fact that it is now "more essential than ever".

Charities 'can expand reach through social networks'

Thu, 01 May 2008 07:00:00 +0000

Charitable organisations can harness the power of the internet in order to create greater awareness regarding their activities.

Online shoppers 'need to be cautious'

Wed, 30 Apr 2008 07:00:00 +0000

Consumers using the internet to make purchases should act with the same level of caution as they would when buying goods from shops.

Social networking sites 'will become more niche'

Fri, 09 May 2008 07:00:00 +0000

In the future, social networking sites will become more targeted to specific consumers in order to maintain their popularity.

Websites 'should offer an integrated experience'

Mon, 05 May 2008 07:00:00 +0000

Companies hoping to improve the profile of their website amongst consumers should focus on enhancing the user experience it offers.

Consumers 'paying over the odds for broadband'

Sun, 04 May 2008 07:00:00 +0000

A large number of consumers in the UK could be paying over the odds for their broadband connection, due to a lack of understanding over internet usage.

Generation gap 'is not only reason for digital divide'

Sat, 03 May 2008 07:00:00 +0000

While it is a common perception that consumer age predominantly dictates the digital divide, computer illiteracy does not just affect older people.

'Growing discontent' among television viewers

Fri, 02 May 2008 07:00:00 +0000

Due to the availability of new choices, television consumers are becoming more and more dissatisfied with the traditional viewing experience.

Social network users 'should be more aware'

Fri, 09 May 2008 07:00:00 +0000

Internet users should exercise caution when using social networking sites and be careful not to give out too many personal details.

Social networking sites 'will continue to be popular'

Thu, 08 May 2008 07:00:00 +0000

Rather than simply being a fad, social networking sites will continue to enjoy popularity with internet users and become more niche.

Facebook 'wants to be seen as a social utility'

Wed, 07 May 2008 07:00:00 +0000

Facebook may be considered an online social network on a par with sites such as Bebo and MySpace, but it would much rather be considered a "social utility".

Facebook's popularity 'is on the decline'

Fri, 02 May 2008 07:00:00 +0000

While Facebook was previously a common talking point amongst many consumers, people continue to use it but the "novelty has worn off" somewhat.

Email opt-in and opt-out processes 'improving but not exceptional'

Thu, 01 May 2008 07:00:00 +0000

Opt-in and opt-out processes in email marketing are improving, but they are yet to reach "exceptional" levels.

Facebook Chat 'will be a welcome addition for most users'

Mon, 31 Mar 2008 07:00:00 +0000

Facebook´s recently introduced messenger service will enjoy popularity with internet users, but it is "not in any way revolutionary".

Cookies 'not a great source of concern'

Wed, 09 Apr 2008 07:00:00 +0000

While Google´s use of cookies is a controversial issue, it does not represent a major threat to the online privacy of internet users.

Women have 'big range of opportunities' in IT

Tue, 08 Apr 2008 07:00:00 +0000

Women who want to pursue a career in information technology have many options available to them in today´s ever-expanding industry.

Direct marketing 'to boost pharmaceutical sales'

Sat, 05 Apr 2008 07:00:00 +0000

Direct marketing is predicted to provide a major boost to pharmaceutical companies this year, according to industry experts.

Consumers spending more time with permission-based emails

Fri, 04 Apr 2008 07:00:00 +0000

More and more consumers are becoming responsive to email marketing, indicating that the medium is proving increasingly effective.

Higher broadband costs 'may have to be accepted'

Thu, 03 Apr 2008 07:00:00 +0000

With people increasingly turning to the internet for their primary source of entertainment, consumers may have to accept paying more for their broadband connection.

Website name should reflect what is being promoted

Wed, 02 Apr 2008 07:00:00 +0000

When setting up a website, small businesses should think carefully about what domain name they choose.

Search engines should be more open about storage of consumer information

Tue, 01 Apr 2008 07:00:00 +0000

Search engines need to have a "more transparent" policy with regards to the information that they derive from users and why they store it.

Platform-A tops internet ad network rankings

Tue, 08 Apr 2008 07:00:00 +0000

Platform-A, the AOL ad network, topped the rankings of internet advertising networks delivering ads to US consumers in March, new data has revealed.

Controls needed for young internet users

Mon, 07 Apr 2008 07:00:00 +0000

Barriers must be used in order to prevent children using the internet from accessing inappropriate content, it has been stated.

Many internet users uncomfortable with behavioral marketing

Sun, 06 Apr 2008 07:00:00 +0000

The majority of internet-using adults are skeptical about websites that use information about their online activities to provide customised web content and advertising, according to a new survey.

Online privacy concerns need to be addressed

Sat, 05 Apr 2008 07:00:00 +0000

Many internet users are uncomfortable with the loss of privacy that is posed by online tracking and currently these concerns are not being addressed.

Internet use growing amongst older people

Fri, 04 Apr 2008 07:00:00 +0000

The fact that an increasing number of older people are using the internet should be taken into consideration by internet providers and advertisers.

Young internet users becoming less of a concern

Tue, 01 Apr 2008 07:00:00 +0000

Internet use amongst young people is starting to become more accepted by people in the US.

Lack of adequate customer data is major obstacle in marketing

Mon, 31 Mar 2008 07:00:00 +0000

One of the major obstacles in conducting a successful direct marketing campaign is not having adequate customer data.

Consumers demanding more from broadband connection

Wed, 09 Apr 2008 07:00:00 +0000

With the popularity of the internet rising, consumers in the UK are demanding more and more from their broadband connection.

Definition of 'spam' changes for consumers

Tue, 08 Apr 2008 07:00:00 +0000

The term ´spam´ is interpreted in a multitude of ways by consumers, marking a shift in the definition from ´unsolicited´ to ´unwanted´.

US financial services institutions benefiting from direct marketing

Mon, 07 Apr 2008 07:00:00 +0000

Direct marketing is proving increasingly beneficial for financial services institutions in the US.

Yellow Pages advertisers see high return on investment

Mon, 07 Apr 2008 07:00:00 +0000

Advertisers continue to obtain large volumes of valuable customer leads, as well as a high return on investment (ROI), from Yellow Pages.

Consumers uncomfortable with behavioural targeting

Fri, 04 Apr 2008 07:00:00 +0000

The majority of internet users do not like the idea of having their browsing history used for ad delivery purposes, ClickZ has reported.

Google Opens up Brand Keyword PPC Bidding on Adwords

Fri, 04 Apr 2008 07:00:00 +0000

Google have announced today that they will allow open keyword bidding on all terms for its PPC service Adwords. They justify this as bringing the UK & Ireland in line with the policy they have adopted for North America since 2004.

Australians spending more time on the internet

Thu, 03 Apr 2008 07:00:00 +0000

Last year saw internet use in Australia grow, with consumers spending more time surfing the net than watching television.

Quality leads are 'imperative' to successful direct marketing

Wed, 02 Apr 2008 07:00:00 +0000

When it comes to achieving successful direct marketing, quality leads are "absolutely vital".

Direct marketing 'maintains its edge'

Tue, 01 Apr 2008 07:00:00 +0000

Direct marketing is still considered to be highly effective because of the flexibility it offers.

Online spend up in February

Sat, 01 Mar 2008 08:00:00 +0000

People in the UK spent a record amount using the internet during the month of February, according to a new study.

More consumers engaging in 'high-end web behaviour'

Fri, 07 Mar 2008 08:00:00 +0000

Consumers are increasingly "expecting more" of their internet service providers (ISPs), due to a growth in "high-intensity web surfing activities".

Small businesses need to keep their websites updated

Thu, 06 Mar 2008 08:00:00 +0000

As a result of complacency, websites set up by small businesses can languish "after the initial excitement".

More consumers from minority groups shopping online

Wed, 05 Mar 2008 08:00:00 +0000

There has been a dramatic increase in the number of US consumers from minority groups shopping online over the past few years.

Security of personal details is an increasing concern

Fri, 29 Feb 2008 08:00:00 +0000

An increasing number of people are worried about the potential risks of giving out their personal details, it has been claimed.

Mobile consumers changing way they view role of operators

Sun, 09 Mar 2008 08:00:00 +0000

Consumers are changing their perception of their mobile operators, it has been revealed.

Head of Second Life calls it a day

Fri, 07 Mar 2008 08:00:00 +0000

The creative force behind internet phenomenon Second Life has stepped down from his roles as head of the company which created the online world.

AOL announces acquisition of Bebo

Tue, 04 Mar 2008 08:00:00 +0000

AOL announced yesterday (Thursday, March 13th) that it is set to acquire leading global social networking site Bebo.

Companies should consider business aims when planning marketing strategy

Mon, 03 Mar 2008 08:00:00 +0000

Companies should ensure that they use their objectives as a business in order to inform their marketing and communications plan.

Second life 'should be approached with caution'

Sun, 02 Mar 2008 08:00:00 +0000

Businesses considering deploying virtual environments such as Second Life as part of their business operations should think carefully about the potential problems beforehand.

Companies should consider business aims when setting up a website

Sat, 01 Mar 2008 08:00:00 +0000

Companies looking to set up a website should consider what their business aims are, in order to determine the nature of the site.

Online shoppers influenced by user-generated content

Fri, 29 Feb 2008 08:00:00 +0000

User-generated content is highly influential on consumers when making online purchases, it has been claimed.

MySpace launches new online safety initiatives

Fri, 07 Mar 2008 08:00:00 +0000

MySpace announced yesterday (Thursday, March 6th) the launch of new initiatives to promote online safety awareness.

Mobile broadband use rises sharply in the US

Thu, 06 Mar 2008 08:00:00 +0000

Last year saw a huge increase in the number of US consumers using mobile broadband to access the internet.

Direct marketers optimistic for first quarter of 2008

Wed, 05 Mar 2008 08:00:00 +0000

Growth in revenue is anticipated by US direct marketers in the first quarter of this year, despite the slowdown in many areas of the economy.

Microsoft set to acquire YaData

Sat, 09 Feb 2008 08:00:00 +0000

Microsoft announced on Wednesday (February 27th) that it is to acquire Israeli company YaData.

Social networking sites will become more user-relevant

Fri, 08 Feb 2008 08:00:00 +0000

Social networking websites will become increasingly tailored to users´ interests in order to maintain their enormous popularity.

Many e-shoppers unaware of online shopping risks

Thu, 07 Feb 2008 08:00:00 +0000

The risks associated with shopping online are not fully understood by many people who make web-based purchases, new research has indicated.

Businesses achieve 'online presence' with domain name

Wed, 06 Feb 2008 08:00:00 +0000

A domain name helps to significantly bolster the online presence of a business, an industry expert has said.

US consumers concerned about security when shopping online

Tue, 05 Feb 2008 08:00:00 +0000

The majority of US consumers consider the internet to be a useful way to make purchases, but they are not entirely comfortable with certain aspects of shopping online.

Effectiveness of TV advertising is decreasing

Sat, 02 Feb 2008 08:00:00 +0000

The impact of television advertising has declined over the last couple of years.

Interactive ads create bigger impression for consumers

Fri, 01 Feb 2008 08:00:00 +0000

Online interactive ads have a bigger impact on consumers than non-interactive ads, Advertising Age reported.

Companies must change their strategies to succeed online

Thu, 31 Jan 2008 08:00:00 +0000

Companies will need to abandon traditional ways of selling to customers in order to succeed in the online world.

'Knowing your audience' is a benefit in offline direct marketing

Sat, 09 Feb 2008 08:00:00 +0000

When it comes to offline direct marketing, companies stand to benefit from knowing their target customers.

Men and women have different online viewing habits

Fri, 08 Feb 2008 08:00:00 +0000

A new study has revealed the differences in how men and women in the US consume video content on the internet.

Over half of men go online to research Valentine's Day gifts

Tue, 05 Feb 2008 08:00:00 +0000

When it comes to buying gifts for Valentine´s Day, men are more likely to use the internet to help them than women.

Yahoo acquires online video service

Mon, 04 Feb 2008 08:00:00 +0000

Yahoo! announced that it has acquired online video service Maven Networks for $160 million (£81 million).

Ratings and reviews are a helpful web feature for consumers

Sun, 03 Feb 2008 08:00:00 +0000

UK shoppers find ratings and reviews to be the most useful web feature when researching products they are considering buying.

US health services embrace direct marketing

Sat, 02 Feb 2008 08:00:00 +0000

Health services in the US are increasing their spend on direct marketing, eMarketer has reported.

Use of social network sites decreases

Fri, 01 Feb 2008 08:00:00 +0000

Internet consumers may be scaling down their use of social networking sites because of the increased presence of advertising.

Online gamers happy to watch video ads

Fri, 08 Feb 2008 08:00:00 +0000

Many internet users who play free online games have expressed an "openness" to advertising, ClickZ has reported.

US consumers go online for television shows

Wed, 06 Feb 2008 08:00:00 +0000

The number of US consumers watching television shows on the internet is increasing.

Generic top level domain names not necessarily more reputable

Tue, 05 Feb 2008 08:00:00 +0000

Country code top level domain names are not necessarily less reputable than generic top level domains.

Consumers expect more from the online shopping experience

Mon, 04 Feb 2008 08:00:00 +0000

Online shoppers are becoming increasingly demanding.

'Simplicity' is important in direct marketing

Tue, 01 Jan 2008 08:00:00 +0000

When it comes to direct marketing strategy, "simplicity" can often be the best policy.

Marketers must be careful not to 'spam' customers

Mon, 31 Dec 2007 08:00:00 +0000

Marketers must be careful to send only relevant emails to their customers.

User-generated videos on the increase

Wed, 09 Jan 2008 08:00:00 +0000

The publication of user-generated videos (UGVs) on the internet is at an all-time high.

Global ad spend to reach 479 billion in 2008

Tue, 08 Jan 2008 08:00:00 +0000

Spend on global advertising in measured media is anticipated to reach $479 billion this year.

Marketers cite email as most effective marketing medium

Fri, 04 Jan 2008 08:00:00 +0000

The vast majority of US marketers say that email is the most effective marketing medium.

US online advertising market revenue will increase

Thu, 03 Jan 2008 08:00:00 +0000

The US online advertising market will reach $50.3 billion (£25.8 billion) in revenue by 2011, according to recent research.

EA to release free online game

Wed, 02 Jan 2008 08:00:00 +0000

Electronic Arts will release a free online version of Battlefield Heroes later this year.

Internet has made biggest impact on direct marketing

Tue, 01 Jan 2008 08:00:00 +0000

The internet has made a huge difference to direct marketing strategy.

MySpace is top US social networking site

Tue, 08 Jan 2008 08:00:00 +0000

Myspace.com is the currently the most popular social networking site in the US, according to a recent report.

Email is increasingly successful in direct marketing

Mon, 07 Jan 2008 08:00:00 +0000

Email is proving an increasingly successful medium to use within direct marketing strategies.

UK internet ad spend cooling off

Sun, 06 Jan 2008 08:00:00 +0000

UK internet ad spending could be reaching a peak, according to the latest Bellwether Report.

Online ad networks help advertisers target customers

Sat, 05 Jan 2008 08:00:00 +0000

Online ad networks allow internet advertisers to target consumers more effectively, it has been claimed.

Ad execs pessimistic about spending except for online

Fri, 04 Jan 2008 08:00:00 +0000

Most US advertising executives are pessimistic about increases to their budgets for nearly all media except the internet, it has emerged.

US internet shoppers more comfortable with online ads

Tue, 01 Jan 2008 08:00:00 +0000

Shoppers in the US are interacting more than ever with online advertising, according to digital marketing company Eyeblaster.

US internet advertising to continue growth

Mon, 31 Dec 2007 08:00:00 +0000

US internet advertising is projected to continue its considerable growth in 2008, according to TNS Media Intelligence.

Growth ahead for email marketing

Tue, 08 Jan 2008 08:00:00 +0000

Email marketing is set to become more important over the next few years, a new report has forecast, as investment in the area more than doubles by 2012.

Online ad spend set for growth

Mon, 07 Jan 2008 08:00:00 +0000

Investment in online advertising in the US is set to remain strong in the face of ongoing economic uncertainty in 2008, according to a new study.

Video advertising set for growth

Fri, 04 Jan 2008 08:00:00 +0000

Investment on video advertising outside of the home is due to increase over the next few years, according to a new study.

Data loss 'should be a crime'

Thu, 03 Jan 2008 08:00:00 +0000

Reckless or repeated loss of other people´s personal data should be considered a crime, according to a group of politicians.

Marketing strategies to focus on 'customer understanding'

Wed, 02 Jan 2008 08:00:00 +0000

More than a quarter of companies regret not investing more money during 2007 into developing a fuller understanding of their customers, and will seek to redress this concern in the year ahead.

SMEs should combine various marketing mediums

Thu, 08 Feb 2007 08:00:00 +0000

Small and medium-sized enterprises should make the most of various types of marketing strategies by combining them.

Average online age rises

Sun, 04 Feb 2007 08:00:00 +0000

Older people are increasingly using the internet, pushing up the proportion of the online population who are ´silver surfers´.

Teenage content creation grows

Thu, 01 Feb 2007 08:00:00 +0000

More teenagers are participating in the web are creating their own content, according to a new study.

Panel calls for broadband speed code

Fri, 09 Feb 2007 08:00:00 +0000

Customers could be paying over the odds for their broadband connections, as a consumer organisation has called for a review of internet service provider (ISP) speeds.

Marketing chiefs 'want business involvement'

Thu, 08 Feb 2007 08:00:00 +0000

Marketing chiefs are eager to take on a greater role in the business development of their company, according to new research.

European online retail strong

Wed, 07 Feb 2007 08:00:00 +0000

Shoppers in the UK and Europe were already heading online in increasing numbers at the end of November to get ahead on Christmas shopping.

Database management 'key' to marketing

Sun, 04 Feb 2007 08:00:00 +0000

Small businesses looking to make an impact with effective marketing campaigns should ensure they maintain their database to keep up to date with contacts.

Email delivery rates fall

Sat, 03 Feb 2007 08:00:00 +0000

Marketers should shift their focus to direct mail to counter the decline in success rates for email marketing campaigns during 2007.

Online shopping experiences 'mega minute'

Fri, 02 Feb 2007 08:00:00 +0000

Consumers around Britain set a new record on Monday when they spent a collective total of £750,000 on Christmas shopping in just one minute, it has been revealed.

Price tops online shopper priorities

Thu, 01 Feb 2007 08:00:00 +0000

Cost is the main concern for consumers when buying products online, according to a new study which polled 1,000 people.

Growth for European retail sites

Wed, 31 Jan 2007 08:00:00 +0000

A new industry report has shown that Europe-based retail websites are benefiting from an increasing amount of online traffic.

Facebook admits mistakes over internet ad system

Wed, 07 Feb 2007 08:00:00 +0000

Popular social networking site Facebook has been forced to apologise to its users about the way it implemented a new advertising system.

Email response times 'worsening'

Tue, 06 Feb 2007 08:00:00 +0000

The time it takes for firms to respond to enquiries from customers through their websites is getting worse, according to a new study.

Online and TV ad spending 'to drive market in 2008'

Mon, 05 Feb 2007 08:00:00 +0000

Ad spending in US-measured media could grow by as much as four per cent next year, a new report has suggested.

Global ad spend set for growth

Sun, 04 Feb 2007 08:00:00 +0000

Growth in the global advertising market is set to accelerate in 2008, despite the recent credit squeeze, with the Olympic Games, Unites States elections and European football highlighting a year that is full of opportunities for marketers.

Customer reviews 'impact offline spending'

Sat, 03 Feb 2007 08:00:00 +0000

Consumer-generated reviews have a direct effect on how much customers are willing to pay for goods bought offline, according to a new study.

Mobile internet 'slowed by cost'

Sun, 31 Dec 2006 08:00:00 +0000

Using mobile phones to access the internet has so far been held back in terms of uptake because of how much it costs.

Firms focusing on customer engagement

Tue, 09 Jan 2007 08:00:00 +0000

Businesses are increasingly seeking to improve the level of customer engagement their online presence delivers, according to a new study.

Online firms 'ignore' customer experience

Mon, 08 Jan 2007 08:00:00 +0000

Companies retailing online are neglecting to focus on customer experience, in favour of innovation, according to a new study.

Broadband 'has created' new technologies

Sun, 07 Jan 2007 08:00:00 +0000

The growth of broadband has prompted the development of a number of web technologies that would not have been possible without high-speed internet access.

Online spending set to soar

Sat, 06 Jan 2007 08:00:00 +0000

Retailers are preparing to enjoy increased internet sales over the Christmas period, as new figures have indicated that online expenditure during the period will rise.

Be cautious of outsourcing database management

Wed, 03 Jan 2007 08:00:00 +0000

Firms that make use of direct marketing should be wary about outsourcing the management of their customer database, the Chartered Institute of Marketing has said.

Advertisers 'spend more' on newspaper websites

Tue, 02 Jan 2007 08:00:00 +0000

Advertising spending on newspaper websites grew by 21.1 per in the third quarter compared to the same period last year, the internet now accounting for 7.1 per cent of all newspaper ad spending, according to new research.

Mobile marketing continues growth

Mon, 01 Jan 2007 08:00:00 +0000

The number of consumers participating in mobile marketing is continuing to grow, according to the Mobile Marketing Association´s (MMA) third annual mobile attitude and usage study.

Direct marketing 'helps target audience'

Sun, 31 Dec 2006 08:00:00 +0000

Direct marketing gives organisations the tools required to target a specific demographic of customers most likely to be interested in their product, the Chartered Institute of Marketing (CIM) has claimed.

Word of mouth marketing set for growth

Tue, 09 Jan 2007 08:00:00 +0000

Word of mouth marketing is set to grow considerably over the coming years as brand marketers realise the benefits of encouraging consumers to talk about their products and services.

Email marketers 'not prioritising ROI'

Sat, 06 Jan 2007 08:00:00 +0000

Companies utilising email marketing are prioritising factors other than financial returns when measuring how effective campaigns are.

Email 'efficient' form of marketing for SMEs

Fri, 05 Jan 2007 08:00:00 +0000

Smaller companies can benefit from utilising email marketing because it is relatively cheap to implement but delivers results.

Online marketing campaigns 'fall behind'

Thu, 04 Jan 2007 08:00:00 +0000

A large proportion of online marketing campaigns are not ready for launch on time, according to a new study.

IAB: Internet advertising revenue shows growth

Wed, 03 Jan 2007 08:00:00 +0000

Internet advertising revenues for the third quarter of this year grew significantly, achieving a rate of growth that was three per cent higher than during the second quarter.

Social network traffic tops emails

Tue, 02 Jan 2007 08:00:00 +0000

For the first time in the UK, internet visits to social networking websites overtook those to web-based email clients last month, according to a new report from internet traffic monitoring website Hitwise.

Online ad spend set for growth

Tue, 09 Jan 2007 08:00:00 +0000

Advertisers are allocating an increasing portion of their budgets to internet marketing, a study has found.

Russia tops internet growth

Mon, 08 Jan 2007 08:00:00 +0000

Russia recorded the highest rate of internet growth in September this year, according to new figures.

Facebook announced marketing innovation

Sun, 07 Jan 2007 08:00:00 +0000

Social networking site Facebook is set to use its put its networking abilities to the test by launching a new marketing facility.

Budgets 'yet to match' social networking interest

Fri, 05 Jan 2007 08:00:00 +0000

Social networking is increasingly coming to be seen as a decisive way for marketing professionals to gain an extra competitive edge, but this is not being reflected by the time or budget that marketing companies are allocating to it.

Marketers 'should capitalise' on digital strategies

Tue, 02 Jan 2007 08:00:00 +0000

Marketing professionals could be missing out on the opportunities presented to them by digital campaigns, according to a new study.

Online engagement results 'should be measured'

Mon, 01 Jan 2007 08:00:00 +0000

A significant proportion of businesses in Europe intend to use social networking to promote consumer engagement, but they need to ensure they measure the success of such initiatives.

Google tops UK site rankings

Fri, 01 Dec 2006 08:00:00 +0000

Google sites came in top of the most recent poll of internet properties in the UK from metrics firm comScore.

Internet users 'most concerned about crime'

Sat, 09 Dec 2006 08:00:00 +0000

Internet users in the UK are more concerned about the possibility of online crime than they are about being victim to other offences.