tag:blogger.com,1999:blog-6230764504021007402024-03-05T12:38:19.560-05:00Enhancing Your ImageIncrease your sales with images that enhance perceptions. Recent projects and thoughts on branding, marketing, and increasing market share. Because we buy with our eyes, better photos always win. It's only a question of who has them.Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comBlogger176125tag:blogger.com,1999:blog-623076450402100740.post-33875285479411900342019-03-04T21:54:00.003-05:002019-03-05T22:39:15.602-05:00Judicial Portraits<span style="font-family: "trebuchet ms" , sans-serif;">I continue to be called on to create paintings of judges for display in courtrooms. These are gifted to the counties by the local bar associations.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span> <span style="font-family: "trebuchet ms" , sans-serif;">Since my last posting, I've been commissioned to produce about eight more paintings. I never set out to get this work, but just sort of fell into it. They are digital paintings on canvas that start out as a photograph. Each judge poses for about a 45-minute session in which I'll take about a hundred photographs. They then get to pick which image they'd like transformed into a painting. The image is transformed into a painting by painting brush strokes over the image with my Wacom Intuos Pro tablet and pen in Photoshop. After many iterations and days of work, the final image gets presented to the court for approval after which it gets printed on archival canvas, stretched and put in a gold frame. The finished paintings are then presented at an unveiling ceremony in the courtroom where the judges get to see the finished paintings for the first time.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span> <span style="font-family: "trebuchet ms" , sans-serif;">The finished result gives the impression of an oil painting that was created by a Renaissance artist. This is not surprising, because it's recently been discovered that many of the great Renaissance painters used optical techniques to trace their subjects and get the lighting perfect, producing almost "photographic" oil paintings. Along with books on the subject, there is a very good documentary film called "Tim's Vermeer" which illustrates some of these techniques. I have developed my own techniques to get similar results.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBpfKgplFFJPy3VVjyWUrS7rBbuv7yN5yZ5ZnXS1OhiUyaQFnavX0NKFzxGCUxT37DLTlBbjmiQBAp-SJMehcsgaOsiS71jDlpEOWqGWPUSlxOilbAIkZKc2ze0hUCU17MdZpeFmVPmj6ke3Ub/s1600/Carbon+County+Judicial+Painting.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="judicial portrait, judges portrait, painting" border="0" data-original-height="1067" data-original-width="800" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBpfKgplFFJPy3VVjyWUrS7rBbuv7yN5yZ5ZnXS1OhiUyaQFnavX0NKFzxGCUxT37DLTlBbjmiQBAp-SJMehcsgaOsiS71jDlpEOWqGWPUSlxOilbAIkZKc2ze0hUCU17MdZpeFmVPmj6ke3Ub/s640/Carbon+County+Judicial+Painting.jpg" title="Judicial Portrait of a Carbon County judge" width="476" /></a></td></tr>
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<span style="font-family: "trebuchet ms" , sans-serif;">Judicial Portrait of a Carbon County Judge</span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Judicial Portrait of a Carbon County Judge - detail</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikFzPZX6zRWrjLzFhxY276o_jrLR_N0RhjCIhDYY4TOcVdZuM4yM8Wn9TJtCKrBO_TfLjQMJFu-oWN5_z405ldLoE61MfESQyEwyZZsj_Qbuxi3KA3-x73mOCKm340RHmwKzeKz6Citfro1AUJ/s1600/Carbon+County+Judicial+Painting+Hand+and+Book+detail.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="judicial portrait, judges portrait, painting" border="0" data-original-height="600" data-original-width="800" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikFzPZX6zRWrjLzFhxY276o_jrLR_N0RhjCIhDYY4TOcVdZuM4yM8Wn9TJtCKrBO_TfLjQMJFu-oWN5_z405ldLoE61MfESQyEwyZZsj_Qbuxi3KA3-x73mOCKm340RHmwKzeKz6Citfro1AUJ/s400/Carbon+County+Judicial+Painting+Hand+and+Book+detail.jpg" title="Judicial Portrait of a Carbon County judge - detail of painting 2" width="400" /></a></td></tr>
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<span style="font-family: "trebuchet ms" , sans-serif;">Judicial Portrait of a Carbon County Judge - detail</span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Judicial Portrait of a Carbon County Judge - detail</span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">This is one of three environmental judicial portraits that I painted for the Carbon County Courthouse in Pennsylvania. Shown is both the complete painting and some detail views. The canvas is 30x40".</span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">You can see more examples of this work on my website for these projects: <a href="https://judgesportraits.com/" target="_blank">JudgesPortraits.com</a></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span> <span style="font-family: "trebuchet ms" , sans-serif;"><br /></span> <span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.com0tag:blogger.com,1999:blog-623076450402100740.post-4607940573899122332019-01-19T23:14:00.003-05:002019-03-05T22:27:45.948-05:00Handcrafted Furniture PhotographyEven though my studio is small, I'm occasionally called upon to photograph objects that are larger than my studio can comfortably accommodate. In these instances, I take my show on the road and take my studio equipment and background to their warehouse or factory and shoot there. This makes it easier for my clients because they have equipment and staff on hand to move things around if needed. It also saves them the expense of loading a truck, transporting to a studio, and having a couple of people away from the business for the day while they supervise a photo shoot. I shoot with my camera tethered to a laptop to the images can be studied and adjusted as their shot. The clients are able to give feedback on the spot, and the whole photoshoot moves much more quickly and efficiently.<br />
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Great photos of their furniture are essential not only for their websites but also for sending images to retail furniture stores so people can see that they can provide for customers.<br />
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The images below were recently shot in western Pennsylvania for a family owned furniture manufacturer. They make beautiful handcrafted furniture that is sold at craft fairs along the eastern seaboard. They contacted me because they were dissatisfied with the photographers in their region. They were all portrait and wedding photographers that lacked the knowledge, experience, and equipment needed to create images of their furniture that adequately captured their beauty.<br />
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<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.com0tag:blogger.com,1999:blog-623076450402100740.post-78187635790739103132019-01-07T16:29:00.007-05:002023-12-04T14:39:44.120-05:00Medical device photography<br />
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<span face="Trebuchet MS, sans-serif">More and more I'm called upon when clients have medical products that require very specialized skills and equipment to photograph. Medical devices are among the most notable of these. They are often tiny and difficult to accurately move into position. They require additional equipment to move them around in front of the camera. The images must be of the highest standard and communicate quality and precision. </span><br />
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<span face="Trebuchet MS, sans-serif">At these magnifications, optical laws make conventional photographic techniques ineffective. Entirely different approaches are needed to get passable results, much less outstanding ones. Some medical device photos require compositing up to 200 images taken at different focus points to create one image that shows sharpness throughout the entire product. I must say though, that I love the challenge of capturing beautiful medical device images. Here are a few examples of medical products and devices. I've added insets in some of the medical device photos to show how tiny they are.</span><br />
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<span face="Trebuchet MS, sans-serif">You can see more examples of my medical device photography at my site that show additional examples of my work in this specialty: <a href="https://medicaldevicephotography.com/" target="_blank">MedicalDevicePhotography.com</a></span><br />
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<br /><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br />Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.com0tag:blogger.com,1999:blog-623076450402100740.post-79899579421924324882018-02-07T14:09:00.000-05:002019-03-05T22:23:32.247-05:00The Intention of the Photographer<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<span style="font-family: Trebuchet MS, sans-serif;">In my opinion, when evaluating the work of photographers to decide who to hire, it's important to try to discern the intention of the photographer.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Now yes, technical aspects of the images are also essential. Photographs are only as good as the weakest link that created them. (Unless the photographer got lucky).</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">This includes the quality and consistency of the lighting in addition to the quality of the cameras and lenses. It also consists of the skills of the photographer: technical knowledge, mastery of light, attention to detail, compositional skills, problem solving abilities, creativity, their expertise and artistic ability with Photoshop and other post-production programs; and the interpersonal skills that are so necessary to evoke the desired expressions and body language when people are photographed.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Assuming the photographer has all of this down, there is still another problem. Many photographers see themselves as artists and try to create images that will draw attention to themselves so everyone will be impressed at how great they are. It's like a writer who wants to write the great American novel that will impress everyone with his or her writing skills. What makes a writer great though, is when the reader gets so involved with the story that they are unaware of the writing. It's the same way with photography.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">When someone engages my services for a project, unless specifically instructed otherwise, I intend to create images that will improve their image and increase their sales.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">It's not my goal for people to say "that's a great photo." My goal is for the viewer to see a product and feel it's beautifully made and desirable to buy. For the viewer of a room to think, what a beautiful space. For the viewer of a person to think: they look attractive, professional, intelligent, and trustworthy. I trust them enough to do business with them.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Without a doubt, the intention of the photographer matters. Remember, it's only creative if it sells.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Indeed, we "buy with our eyes." </span><br />
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Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.com0tag:blogger.com,1999:blog-623076450402100740.post-21390730991157166332015-10-26T20:46:00.000-04:002016-12-01T15:31:29.428-05:00Judicial Portraits<span style="font-family: "arial" , "helvetica" , sans-serif;">This summer I was commissioned by the Montgomery County Bar Association to create a series of judges portraits for the Montgomery County Courthouse. I was honored to be approached and chosen by them for this important project.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Each judge was first photographed by me and then chose their favorite proof for me to create their portrait from. Then using Photoshop, I created a 24" x 30" archival digital painting on canvas of each judge. This project was something totally different for me. These are my first digital paintings. They took several days to create.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">They were just recently unveiled, so I'm able to share them now. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Here's a link to one of the newspaper accounts of the last unveiling ceremony: </span><a href="http://www.pottsmerc.com/general-news/20151021/portraits-inspire-montco-judges-to-raise-the-bar" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Portraits inspire Montgomery County judges to raise the bar</a><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Click on the images to see them larger.</span></div>
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Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-86863349396029531532014-10-27T22:54:00.001-04:002015-10-03T15:28:41.749-04:00Photography of a Diner<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1xnPCbcGoIPCT-B7i5bhC9gH8Zb2XT9iolSMVlGuomstZRLuWedFCVbPc8tRrPLqlWTEJa-7OTBBmEsiC6XdtAv7-b2NO56FcWoMUbmKvhCCZ0gBew37GYoUeT5W-06w_nLbMfKGgBYiv1WxS/s1600/Diner-Composite.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1xnPCbcGoIPCT-B7i5bhC9gH8Zb2XT9iolSMVlGuomstZRLuWedFCVbPc8tRrPLqlWTEJa-7OTBBmEsiC6XdtAv7-b2NO56FcWoMUbmKvhCCZ0gBew37GYoUeT5W-06w_nLbMfKGgBYiv1WxS/s1600/Diner-Composite.jpg" width="400" /></a></td></tr>
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<span style="font-family: 'Trebuchet MS', sans-serif;">I was recently commissioned to shoot this restored diner for use in their ads and on their website. They requested a sunset shot which meant that the sunlight on the diner would also light up the hotel immediately behind it, causing them to blend together in a photograph. This caused a major visual problem that could only be solved during post-production. The job had to be done quickly as it was to have it's grand opening in 10 days and the trees were about to lose their leaves. After 5 days of rain we had our chance.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Two images were blended together with additional Photoshop work to create the final image. The primary image was a shot of the building at sunset as requested. The other image was taken about a half hour later after dark to record the lights inside the diner.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Some of the additional Photoshop work was darkening down the hotel, repaving the parking lot, removing the telephone pole and wires, removing the truck, the post on the right side and the light pole on the right which was forming a tangent with the edge of the diner. Anything that was not part of the main subject was removed or subdued in order to simplify the image as much as possible and to direct the viewer's attention to the diner.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Great photos are usually not taken; they're made. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">I'm usually more subtle in my color palette but the building is pretty unconventional looking and I decided to play it up and give it a bit of a painterly quality. It's always fun transforming the ordinary into something extraordinary.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">See more examples of my work as a <a href="http://www.quindry.com/philadelphia-architectural-photographer/" target="_blank">Philadelphia architectural photographer.</a></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">See more examples of my work as a <a href="http://www.quindry.com/photoshop-expert/" target="_blank">Photoshop expert.</a> </span><br />
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Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-53810457791254802872014-09-14T22:15:00.000-04:002019-03-05T22:35:10.312-05:00Photography for an Interior Designer<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-CDalrEYe9Tw/VBZAbAHvZZI/AAAAAAAABRk/1Ubb0IurPqA/s1600/Family-Room.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="262" src="https://1.bp.blogspot.com/-CDalrEYe9Tw/VBZAbAHvZZI/AAAAAAAABRk/1Ubb0IurPqA/s1600/Family-Room.jpg" width="400" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqStMll4gSgp7pRdFe3vrIciHIuw50BYSf78yrOnhX7T2YGMnsdGqlCG_Psac0gMSJB9FvZ0jv7ylsnjBeZwxzMlU8eB0Hp0n-LMCZDDok69r5Skus1_wuk6Xsg-XHTO6PFBBocUHgCcQYUJ59/s1600/Sun-Room.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqStMll4gSgp7pRdFe3vrIciHIuw50BYSf78yrOnhX7T2YGMnsdGqlCG_Psac0gMSJB9FvZ0jv7ylsnjBeZwxzMlU8eB0Hp0n-LMCZDDok69r5Skus1_wuk6Xsg-XHTO6PFBBocUHgCcQYUJ59/s1600/Sun-Room.jpg" width="400" /></a></div>
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<a href="http://4.bp.blogspot.com/-Vu3wIpZq_uw/VBZAanoeeWI/AAAAAAAABRc/nC89ZJdzdoA/s1600/Dining-area.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="265" src="https://4.bp.blogspot.com/-Vu3wIpZq_uw/VBZAanoeeWI/AAAAAAAABRc/nC89ZJdzdoA/s1600/Dining-area.jpg" width="400" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This is a sampling from 15 interiors that I photographed the other day for Dana Neeld of Staging Spaces, an exceptionally talented interior designer in the Philadelphia region. We were tight for time, so I shot with minimal lighting, averaging about 15 minutes to set up the equipment and shoot each view. I prefer this approach because the photos "feel more real" to me.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The images don't come out of the camera looking anything like this. Cameras don't render scenes the way we perceive them. Extensive post-production is required to make the most of the data captured by the camera and create an image that has depth and looks real. Up to a dozen, images are combined to create each image. The post-production time averaged about 45 minutes for each image.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I show these to illustrate that excellent interior images are possible without going in with a crew and doing extensive lighting.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">These images, especially when combined with her "before" photos are invaluable for her marketing as they show potential clients what she brings to the table. Since we buy with our eyes, photographs are by far the most effective way to demonstrate what she does.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Remember, if you're providing a service, you're selling trust. You can't show a buyer in advance what you're going to deliver, but you can show what you've done for others. Perception is everything, so you can't afford to use images that are less than the best. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Great images aren't an expense, they're an investment.</span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">See more examples of my <a href="http://www.quindry.com/philadelphia-architectural-photographer/" target="_blank">Philadelphia architectural photography.</a></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqStMll4gSgp7pRdFe3vrIciHIuw50BYSf78yrOnhX7T2YGMnsdGqlCG_Psac0gMSJB9FvZ0jv7ylsnjBeZwxzMlU8eB0Hp0n-LMCZDDok69r5Skus1_wuk6Xsg-XHTO6PFBBocUHgCcQYUJ59/s1600/Sun-Room.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqStMll4gSgp7pRdFe3vrIciHIuw50BYSf78yrOnhX7T2YGMnsdGqlCG_Psac0gMSJB9FvZ0jv7ylsnjBeZwxzMlU8eB0Hp0n-LMCZDDok69r5Skus1_wuk6Xsg-XHTO6PFBBocUHgCcQYUJ59/s1600/Sun-Room.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></div>
Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comPhiladelphia, PA, USA39.952335 -75.16378900000000839.563109499999996 -75.809236000000013 40.3415605 -74.518342tag:blogger.com,1999:blog-623076450402100740.post-10845769355441396622014-06-16T20:00:00.003-04:002015-10-03T15:30:36.281-04:00Environmental Headshots<div class="separator" style="clear: both; text-align: center;">
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<a href="http://4.bp.blogspot.com/-yNw8oOaEz14/U5-O5r69hDI/AAAAAAAABQo/EJzfFWA6QrU/s1600/True-Capital-NJ---May-2014-247-copy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-yNw8oOaEz14/U5-O5r69hDI/AAAAAAAABQo/EJzfFWA6QrU/s1600/True-Capital-NJ---May-2014-247-copy.jpg" width="400" /></a></div>
<a href="http://1.bp.blogspot.com/-tL7QPosGW9k/U5-CYEIkHgI/AAAAAAAABQY/c54oQ1QEBJ8/s1600/True-Capital-NJ---May-2014-865-copy.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="400" src="http://1.bp.blogspot.com/-tL7QPosGW9k/U5-CYEIkHgI/AAAAAAAABQY/c54oQ1QEBJ8/s1600/True-Capital-NJ---May-2014-865-copy.jpg" width="400" /></a><br />
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<span style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">These are from a series of location headshots of employees that I created for a company's website. They were shot on location at the company's headquarter's in NJ. The goal was to make everyone look likable and approachable. The man with his head centered is the company president.</span></span><br />
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<span style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Click on the link to see more examples of my <a href="http://philadelphiacorporateheadshots.org/" target="_blank">headshot photography.</a></span></span><br />
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<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><br /></span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-27934464211249634742014-04-18T14:24:00.000-04:002019-01-08T22:39:54.377-05:00Jewelry Photography<div class="separator" style="clear: both; text-align: center;">
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<a href="http://3.bp.blogspot.com/-pr61NNdlgDY/U1FuIm8DDhI/AAAAAAAABPM/xjVmwoR5bkA/s1600/Reilly_0058-copy-2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Jewelry photography by Philadelphia product photographer Rich Quindry" border="0" height="400" src="https://3.bp.blogspot.com/-pr61NNdlgDY/U1FuIm8DDhI/AAAAAAAABPM/xjVmwoR5bkA/s1600/Reilly_0058-copy-2.jpg" title="Jewelry Photography - Philadelphia" width="301" /></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">This is from a series of images I created for a jewelry designer. The company is Dylanex. Their cool designs are both challenging and fun to shoot. Just the perfect look for wearing around the house. :) </span><br />
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<span style="font-family: "trebuchet ms" , sans-serif;">Some additional examples of <a href="http://www.quindry.com/philadelphia-product-photographer/" target="_blank">jewelry photography</a> are in my portfolio.</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-9018189438692070572014-04-14T13:06:00.000-04:002014-04-15T15:36:13.698-04:00Most Photographers Just Don't Get It<span style="font-family: Trebuchet MS, sans-serif;">The purpose of your images should always be to increase sales. They should be eye-catching, convey quality and create desire. </span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">Unfortunately, many professional photographers, graphic designers, creative directors and ad agencies just don't get it. They get so caught up in their desire to "be creative", win an award or copy the latest fad that they totally miss the point. They forget that the whole reason they're hired is to increase sales.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Buyers are bombarded with information, overworked and more than a little busy. They'll search for a particular product or service and they'll compare your website or brochure with your competitors. Most will quickly scan your materials and look at the photos to get a feel for the quality of your company and what you're selling. </span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">Because we think in pictures (think of your car - does an image come into thought or do words?), images influence perceptions. You'd better have images that convey quality, create desire and build trust. Images that are at least as good as your major competitors and preferably better.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The photos you use create powerful perceptions of your products or service. High quality professional photos provide a great return on your investment through increased sales.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Images that aren't high quality create the perception of an second rate company and cheap products. The money you think you're saving is small compared to the sales you'll lose.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Images that increase sales will return profits that far exceed their modest cost. Cheap shots will cause you to lose sales without you even knowing it.</span></div>
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Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-46696243912460375202014-03-25T10:29:00.001-04:002015-10-03T15:35:22.461-04:00Apparel photography<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: 'Trebuchet MS', sans-serif;">I recently produced over a hundred images of clothing for the manufacturer. There are many ways to approach the photography of clothes. Certainly, one way is to shoot them on a model, but this adds quite a bit to the expense of a shoot as you need multiple models, hair stylists, make-up artists, etc. This particular approach was taken both to control costs and to keep attention on the product and make it look and feel very organic, very real. </span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">Some additional examples of <a href="http://www.quindry.com/philadelphia-product-photographer/" target="_blank">apparel photography</a><span id="goog_227674719"></span><span id="goog_227674720"></span><a href="https://www.blogger.com/"></a> are on my website.</span></div>
Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-16842007741769889402014-02-26T22:41:00.000-05:002014-03-03T13:28:51.132-05:00Executive photo for a magazine cover<div class="separator" style="clear: both; text-align: center;">
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<a href="http://4.bp.blogspot.com/-JKWMpAlG21E/UxTJl2Bx76I/AAAAAAAABJc/v3whVimkhcE/s1600/Johnson.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-JKWMpAlG21E/UxTJl2Bx76I/AAAAAAAABJc/v3whVimkhcE/s1600/Johnson.jpg" height="400" width="308" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Had a great day shooting editorial images in Princeton and Philadelphia for a magazine. This is the CEO of a major foundation and was shot for the cover. I wanted a natural light feel, so lighting was kept to a minimum. I was granted 15 minutes for the shoot. She was photographed in two different settings to provide them with more choices.</span></div>
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</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-39802007131449852922014-02-16T17:38:00.000-05:002014-02-18T11:23:29.199-05:00Ghost mannequin photography<div class="separator" style="clear: both; text-align: center;">
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<a href="http://2.bp.blogspot.com/-tMEpZhZVFdU/UwFt6kZiTzI/AAAAAAAABIo/slBPY1klBfA/s1600/Nike.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-tMEpZhZVFdU/UwFt6kZiTzI/AAAAAAAABIo/slBPY1klBfA/s1600/Nike.jpg" height="400" width="285" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">With more and more people buying online, clothing manufacturers need to have images that are both attractive and descriptive. Great photos both increase conversions and reduce returns. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Ghost mannequin photos are increasingly desired by some apparel manufacturers. They offer the advantage of showing the clothing without the change in shape caused by laying them flat or the expense and distraction of having them worn by models. They require much more time to create than photographing them flat, but if you want to increase your internet sales they can be a great investment.</span></div>
Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-25679042107476170822014-02-02T22:26:00.002-05:002014-02-18T09:35:09.817-05:00A Great Place to Work<br />
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<a href="http://1.bp.blogspot.com/-eod9Wa5lGMw/Uu8IVJcTjqI/AAAAAAAABG4/ThGfZphgRrw/s1600/Recruitment-Poster-136.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-eod9Wa5lGMw/Uu8IVJcTjqI/AAAAAAAABG4/ThGfZphgRrw/s1600/Recruitment-Poster-136.jpg" height="265" width="400" /></a></div>
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<a href="http://4.bp.blogspot.com/-ioV-oKRdsUI/Uu8IU8WTJ7I/AAAAAAAABHA/2upwACxlQuI/s1600/Recruitment-Poster-118.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-ioV-oKRdsUI/Uu8IU8WTJ7I/AAAAAAAABHA/2upwACxlQuI/s1600/Recruitment-Poster-118.jpg" height="265" width="400" /></a></div>
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<a href="http://4.bp.blogspot.com/-f5VTrcQrl8U/Uu8IViU1_YI/AAAAAAAABG8/-uSbuvyaueg/s1600/Recruitment-Poster-67.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-f5VTrcQrl8U/Uu8IViU1_YI/AAAAAAAABG8/-uSbuvyaueg/s1600/Recruitment-Poster-67.jpg" height="265" width="400" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">These images were commissioned by a multi-national chemical company. They'll be used as job recruitment posters a colleges. The space on the right side of the images will be used for a headline, copy and their logo. The client requested that the images be done in B/W. Real employees were used as the subjects. The goal was to show young employees who enjoy working there.</span></div>
Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-60909511772811467942014-01-22T21:07:00.003-05:002014-01-29T18:17:48.313-05:00A Recent PR Shoot<div class="separator" style="clear: both; text-align: center;">
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<a href="http://4.bp.blogspot.com/-ZFN6KnEIJ-0/UuCBZ5EuMuI/AAAAAAAABEM/mhmdz6BftgE/s1600/Healthy-Futures-Initiative.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Public Relations photography by Richard Quindry - Philadelphia Commercial Photographer" border="0" src="http://4.bp.blogspot.com/-ZFN6KnEIJ-0/UuCBZ5EuMuI/AAAAAAAABEM/mhmdz6BftgE/s1600/Healthy-Futures-Initiative.jpg" height="640" title="" width="424" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">This is one of many images created to publicize Independence Blue Cross Foundation's Healthy Futures initiative. They've granted 1.8 million dollars to fund a three year program to improve children's wellness by teaching them how to "Stay Well", "Get Fit", and "Eat Right". Many of the children were very excited about it.</span></div>
Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-61329167160445463012014-01-19T23:02:00.001-05:002019-03-05T22:38:23.406-05:00The Perception of Quality<div class="separator" style="clear: both; text-align: center;">
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<a href="http://2.bp.blogspot.com/-yW-oFMBOess/UwFs6gTvvXI/AAAAAAAABIc/mGbyXNNbo4c/s1600/Think-Why-Not-Group_0028.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Product photography by Richard Quindry" border="0" height="318" src="https://2.bp.blogspot.com/-yW-oFMBOess/UwFs6gTvvXI/AAAAAAAABIc/mGbyXNNbo4c/s1600/Think-Why-Not-Group_0028.jpg" title="product-photography Philadelphia" width="400" /></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif; font-size: small;">This image was created last week for a client that manufactures high-end skincare products. It's for a business to business ad that offers a special promotion price for this group of products to the dermatologists, plastic surgeons and medical spas that sell them. </span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-size: small;"><br /></span><span style="font-size: small;">This marks the 50th time that they've called on me to do their photography. I photographed, enhanced, retouched and delivered this and two other images less than 4 hours after their delivery to the studio. </span></span></div>
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Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-592829009886087632012-07-26T09:46:00.105-04:002014-02-19T14:53:06.073-05:00Think of the internet as a dating site<span style="font-family: Trebuchet MS, sans-serif;">The internet is a giant match.com, and your website is your "listing". You're competing with other businesses to attract people who are deciding who to "ask out" (someone they'd like to do business with). They're searching, and they're comparing you to others. They have MANY to choose from.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you were on a dating site what would be the first thing you'd look for?</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you're like most people, you'd check out their photos. What if they didn't have a photo? Would you think they had something to hide?</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">What if you saw a photo of Angelina Jolie or George Clooney on someone's listing? What would you think then? Could you trust them? That's what happens when the photos used aren't theirs. They're called stock photos.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Most people compare the photos, <i>then</i> if they like what they see they read to find out more.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you want your website to attract new business, great images are vitally important. It's foolish to skimp on photography because we buy with our eyes. Your website is being compared to others. Lots of others.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">You need images that attract, create desire and inspire trust. If you don't have them, they won't even read about what you have to offer. They'll just leave your site and go elsewhere.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Painful, isn't it?</span><br />
<br />Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-36569309575731735352012-07-26T09:00:00.020-04:002014-02-18T11:21:49.728-05:00Quote of the day<span style="font-family: Trebuchet MS, sans-serif;">"People hear what they see; we must communicate visually."</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Harry Beckwith - Internationally acclaimed marketer and author of "Selling the Invisible"</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-26587505614703704112011-04-24T08:59:00.048-04:002014-02-18T11:21:39.304-05:00Who is your target audience?<span style="font-family: Trebuchet MS, sans-serif;">Your marketing will be much more effective if you tailor your message to a particular target audience. Those people who have absolutely the most to gain by using your product or service.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">People buy for their reasons, not yours. You must figure out all the benefits of what you offer, who will benefit the most, and how to communicate those benefits to them in a way that gets and holds their attention as quickly as possible. Photos greatly speed up communication, but they too must be crafted to communicate the message you want and designed to appeal to the demographics of your target audience.</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-18841365633731153162011-04-24T07:23:00.001-04:002014-02-18T11:21:25.364-05:00Quote of the day<span style="font-family: Trebuchet MS, sans-serif;">"The meeting of preparation with opportunity generates the offspring we call luck." Tony Robbins</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-59646077320472284862011-01-10T09:00:00.086-05:002019-01-08T22:41:58.363-05:00Recent assignment for a jewelry ad<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/_JNVR0blxsD4/TS4PognNZaI/AAAAAAAAAm0/-JH7IlPKT6U/s1600/Alaska.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Jewelry Ad photographed by Philadelphia Jewelry Photographer Richard Quindry" border="0" height="400" src="https://2.bp.blogspot.com/_JNVR0blxsD4/TS4PognNZaI/AAAAAAAAAm0/-JH7IlPKT6U/s400/Alaska.jpg" title="Jewelry Photography - Philadelphia" width="310" /></a></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">This image was created for a full page ad for jewelry from Alaska. It will appear in magazines on Alaskan cruise ships in addition to posters.</span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">The jewelry is intentionally the sharpest part of the image so that the viewer's attention is drawn to it. Everything else plays a supporting role to frame and draw attention to the jewelry. </span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">The cuffs of the coat form the top of a heart.</span><br />
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<span style="font-family: "trebuchet ms" , sans-serif;">Some more examples of my <a href="http://www.quindry.com/philadelphia-product-photographer/" target="_blank">jewelry photography.</a></span></div>
Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-89721178090927306302011-01-10T08:24:00.001-05:002014-02-18T11:20:57.805-05:00Quote of the day<span style="font-family: Trebuchet MS, sans-serif;">"Advertising is totally unnecessary unless you hope to make money."</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Jef Richards</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-83416692018183710052011-01-03T09:48:00.012-05:002014-02-18T11:20:44.838-05:00Images for print ads.<span style="font-family: Trebuchet MS, sans-serif;">You have only a couple of seconds to grab a reader's attention, and a great image is often the most effective way to do it.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">When people look at ads, almost all of them look at the image before they'll even think about looking at the words. However, the image must relate to what your selling, otherwise you just create confusion and people won't bother to read your ad.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The image should be custom made to reinforce the words in your ad. If you don't, you risk wasting your entire ad budget. If you're selling a product it should also create desire.</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-3962380019796100642011-01-02T22:27:00.000-05:002014-02-18T11:20:28.357-05:00Quote of the day<span style="font-family: Trebuchet MS, sans-serif;">"Everything has beauty, but not everyone sees it."</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Confucius</span>Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.comtag:blogger.com,1999:blog-623076450402100740.post-49202021214211012712010-09-07T08:08:00.023-04:002014-02-18T11:20:09.972-05:00Recent assignment for a magazine cover<div class="separator" style="clear: both; text-align: center;">
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<span class="Apple-style-span" style="font-family: Trebuchet MS, sans-serif; font-size: small;">This image of a fund-raiser was produced last week for the cover of a Philanthropy magazine. More space was left around her than is shown above to allow room for the masthead and type on the sides. The magazine requested pastel colors for the background so the background was made lighter and also softer to allow for better readability of the type. She brought a couple of different colored jackets and when I saw that one closely matched the colors of some nearby flowers, I decided to use this jacket and position her to one side of the flowers so the colors would repeat. I wanted something both soft and upbeat.</span></div>
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<span class="Apple-style-span" style="font-family: Trebuchet MS, sans-serif; font-size: small;">Images communicate best when they are tailored to fit the use, the desired mood, and the audience. The style and approach taken must vary based on the situation. There should always be a combination of planning and an awareness of new possibilities when producing an image. A photographer who produces images that always look similar is more like an omelette maker (who just knows how to make one thing) than a chef. A really good chef has the imagination to take a bunch of ingredients at hand and whip up something wonderful. Same with the best photographers. </span></div>
Richard Quindryhttp://www.blogger.com/profile/14657075005808565218noreply@blogger.com