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	<title>effectivus.com</title>
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	<description>helping technology companies create products that delight</description>
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		<title>Are AIs Intelligent and does it matter?</title>
		<link>https://effectivus.com/are-ais-intelligent-and-does-it-matter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-ais-intelligent-and-does-it-matter</link>
					<comments>https://effectivus.com/are-ais-intelligent-and-does-it-matter/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Tue, 24 Oct 2023 13:15:58 +0000</pubDate>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Creative industries]]></category>
		<category><![CDATA[Software tools]]></category>
		<guid isPermaLink="false">https://effectivus.com/?p=2678</guid>

					<description><![CDATA[<p>Years ago, I asked a very intelligent friend what he thought of Artificial Intelligence. After the briefest pause he replied, “I think we are a pretty good simulation of it.” It took me a moment to understand what he meant. I guess Turing had it right in 1950 (or Denis Diderot in 1746, or René [&#8230;]</p>
<p>The post <a href="https://effectivus.com/are-ais-intelligent-and-does-it-matter/">Are AIs Intelligent and does it matter?</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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		<title>Can we build our own AI?</title>
		<link>https://effectivus.com/can-we-build-our-own-ai/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=can-we-build-our-own-ai</link>
					<comments>https://effectivus.com/can-we-build-our-own-ai/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Wed, 04 Oct 2023 15:04:51 +0000</pubDate>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Creative industries]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Software tools]]></category>
		<guid isPermaLink="false">https://effectivus.com/?p=2661</guid>

					<description><![CDATA[<p>Yes we can! What we have today is a form of AI that is trained to solve a particular problem. (Let’s save Chat-GPT et al until later.) We’ll focus on machine learning using neural networks. We start with a set of data about a particular problem. It could be handwritten characters we want to recognise, [&#8230;]</p>
<p>The post <a href="https://effectivus.com/can-we-build-our-own-ai/">Can we build our own AI?</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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			</item>
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		<title>Why use AI in creative tasks?</title>
		<link>https://effectivus.com/why-use-ai-in-creative-tasks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-use-ai-in-creative-tasks</link>
					<comments>https://effectivus.com/why-use-ai-in-creative-tasks/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Wed, 27 Sep 2023 13:50:42 +0000</pubDate>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Creative industries]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Oxford University]]></category>
		<category><![CDATA[Software tools]]></category>
		<guid isPermaLink="false">https://effectivus.com/?p=2654</guid>

					<description><![CDATA[<p>I first considered this question forty years ago. In the early 80s I had become fascinated with the use of computers in art and design. Studying architecture, I was frustrated with the process of drawing my designs and intrigued by the promise of computer aided design. I have always had an attraction to the counter-intuitive, [&#8230;]</p>
<p>The post <a href="https://effectivus.com/why-use-ai-in-creative-tasks/">Why use AI in creative tasks?</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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		<title>Are your products on cruise control?</title>
		<link>https://effectivus.com/are-your-products-on-cruise-control/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-your-products-on-cruise-control</link>
					<comments>https://effectivus.com/are-your-products-on-cruise-control/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Tue, 16 Feb 2021 09:56:52 +0000</pubDate>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://effectivus.com/?p=2629</guid>

					<description><![CDATA[<p>What some of those furloughed employees have been up to during lockdown… Boy are we looking forward to getting out of lockdown! One of the coping tactics that I use, and I know others do too, is imagining what life will be like in a post-covid world. Putting aside the downright depressing idea that we [&#8230;]</p>
<p>The post <a href="https://effectivus.com/are-your-products-on-cruise-control/">Are your products on cruise control?</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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			</item>
		<item>
		<title>On the Spot</title>
		<link>https://effectivus.com/on-the-spot/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=on-the-spot</link>
					<comments>https://effectivus.com/on-the-spot/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Sat, 23 Jan 2021 10:22:23 +0000</pubDate>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[creative writing]]></category>
		<category><![CDATA[fiction]]></category>
		<category><![CDATA[imagine]]></category>
		<guid isPermaLink="false">http://18.135.19.179/?p=2540</guid>

					<description><![CDATA[<p>Short story submitted to the Mogford Prize 2020 Chef stands grandly and full-bodied in the middle of his domain, his kitchen. Smoothing the crisply starched linen over his ample frame, tweaking his moustache and adjusting, again, his high pleated toque. The kitchen door bursts open and the waiter scurries in. ‘Two at table three didn’t [&#8230;]</p>
<p>The post <a href="https://effectivus.com/on-the-spot/">On the Spot</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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			</item>
		<item>
		<title>Thank You</title>
		<link>https://effectivus.com/thank-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=thank-you</link>
					<comments>https://effectivus.com/thank-you/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Wed, 19 Jun 2019 13:30:01 +0000</pubDate>
				<category><![CDATA[create]]></category>
		<category><![CDATA[imagine]]></category>
		<guid isPermaLink="false">http://18.135.19.179/?p=2295</guid>

					<description><![CDATA[<p>All of us leave a trail of small impacts on others as we travel through life. A kindness here, a mistake there, a product that helps, a book that makes a reader cry. We often know nothing of these little touches on others’ lives. Sometimes, these nudges turn out to have a much greater effect, [&#8230;]</p>
<p>The post <a href="https://effectivus.com/thank-you/">Thank You</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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			</item>
		<item>
		<title>Quality Product Time</title>
		<link>https://effectivus.com/quality-product-time/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=quality-product-time</link>
					<comments>https://effectivus.com/quality-product-time/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Wed, 20 Feb 2019 16:49:00 +0000</pubDate>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[users]]></category>
		<guid isPermaLink="false">http://18.135.19.179/?p=2290</guid>

					<description><![CDATA[<p>Having decided to give up full-time work my successor and I decided that we should make a final trip together to visit key customers in the US. It was a great trip to NY and LA, visiting many of the major post-production, film and television production facilities. At one such visit I had just explained [&#8230;]</p>
<p>The post <a href="https://effectivus.com/quality-product-time/">Quality Product Time</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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			</item>
		<item>
		<title>Why Autonomous Vehicles Will Never Live up to the Promise</title>
		<link>https://effectivus.com/autonomous-vehicles/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=autonomous-vehicles</link>
					<comments>https://effectivus.com/autonomous-vehicles/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Mon, 14 Jan 2019 09:09:13 +0000</pubDate>
				<category><![CDATA[create]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[product marketing]]></category>
		<guid isPermaLink="false">http://18.135.19.179/?p=2231</guid>

					<description><![CDATA[<p>The problem of 99% products and what to do about it﻿.</p>
<p>The post <a href="https://effectivus.com/autonomous-vehicles/">Why Autonomous Vehicles Will Never Live up to the Promise</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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			</item>
		<item>
		<title>Who’s your hero, David Bowie?</title>
		<link>https://effectivus.com/whos-your-hero-david-bowie/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whos-your-hero-david-bowie</link>
					<comments>https://effectivus.com/whos-your-hero-david-bowie/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Mon, 11 Jan 2016 21:50:34 +0000</pubDate>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[Bowie]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[heroes]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[product marketing]]></category>
		<guid isPermaLink="false">http://18.135.19.179/?p=2215</guid>

					<description><![CDATA[<p>Who's your hero Mr Product Manager?</p>
<p>The post <a href="https://effectivus.com/whos-your-hero-david-bowie/">Who’s your hero, David Bowie?</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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			</item>
		<item>
		<title>Taxing Brands</title>
		<link>https://effectivus.com/taxing-brands/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=taxing-brands</link>
					<comments>https://effectivus.com/taxing-brands/#respond</comments>
		
		<dc:creator><![CDATA[Chris]]></dc:creator>
		<pubDate>Fri, 18 Jan 2013 11:03:25 +0000</pubDate>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">http://18.135.19.179/?p=2201</guid>

					<description><![CDATA[<p>Do your tax lawyers and brand marketers agree strategy?</p>
<p>The post <a href="https://effectivus.com/taxing-brands/">Taxing Brands</a> first appeared on <a href="https://effectivus.com">effectivus.com</a>.</p>]]></description>
		
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