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	<title>WebTarget - eCommerce Strategy &amp; Marketing Blog</title>
	
	<link>http://www.webtargetinc.com</link>
	<description>Web 2.0, eCommerce, Social Media, Strategy &amp; Marketing</description>
	<pubDate>Tue, 09 Jun 2009 02:03:09 +0000</pubDate>
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		<title>Focusing on Online Performance</title>
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		<comments>http://www.webtargetinc.com/20090608_focusing-on-online-performance/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 01:44:38 +0000</pubDate>
		<dc:creator>Stephane Lagrange</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[conversion funnels]]></category>

		<category><![CDATA[Conversion rates]]></category>

		<category><![CDATA[Online Conversion]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[online performance]]></category>

		<category><![CDATA[online strategy]]></category>

		<category><![CDATA[performance]]></category>

		<category><![CDATA[ROI]]></category>

		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.webtargetinc.com/?p=129</guid>
		<description><![CDATA[
We believe that every website should have a clearly defined purpose, provide a great user experience, and produce performance driven results.
What do you expect from your website?
More than often, businesses, organizations, and individuals don&#8217;t know how to answer the simple question: what is the purpose of your website? Websites tend to be defined by either [...]]]></description>
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		<title>eCommerce - Engaging in the Social Media conversation</title>
		<link>http://feedproxy.google.com/~r/EcommerceStrategyMarketing/~3/DfYsg7m08sE/</link>
		<comments>http://www.webtargetinc.com/20080720_ecommerce-engaging-in-the-social-media-conversation/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 17:38:15 +0000</pubDate>
		<dc:creator>Stephane Lagrange</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[brand buzz]]></category>

		<category><![CDATA[conversation]]></category>

		<category><![CDATA[forrester research]]></category>

		<category><![CDATA[products and services]]></category>

		<category><![CDATA[ratings]]></category>

		<category><![CDATA[recommendations]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.webtarget.ca/blog/?p=89</guid>
		<description><![CDATA[
Massive adoption of social networking websites such as Facebook as well as the commonality of reading reviews and ratings on online shopping sites such as Amazon have transformed the Internet into a &#8220;Social Media&#8221; platform prone to enabling conversation between users.
In “Groundswell: Winning in a World Transformed by Social Technologies&#8221; published by the Harvard Business [...]]]></description>
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		<title>eCommerce - Top 500 online retailer Guide 2008</title>
		<link>http://feedproxy.google.com/~r/EcommerceStrategyMarketing/~3/H2z47g6WNuo/</link>
		<comments>http://www.webtargetinc.com/20080704_ecommerce-top-500-online-retailer-guide-2008/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 20:14:39 +0000</pubDate>
		<dc:creator>Stephane Lagrange</dc:creator>
		
		<category><![CDATA[Retail]]></category>

		<category><![CDATA[Statistics]]></category>

		<category><![CDATA[eCommerce]]></category>

		<category><![CDATA[average online sales]]></category>

		<category><![CDATA[conversion]]></category>

		<category><![CDATA[eCommerce categories]]></category>

		<category><![CDATA[eCommerce performance]]></category>

		<category><![CDATA[guide]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[number of SKUs]]></category>

		<category><![CDATA[online merchant]]></category>

		<category><![CDATA[online sales]]></category>

		<category><![CDATA[retailer]]></category>

		<category><![CDATA[top 500]]></category>

		<guid isPermaLink="false">http://www.webtarget.ca/blog/?p=87</guid>
		<description><![CDATA[
Internet Retailer just released the 2008 edition of their now famous Top 500 Guide to the most successful US online merchants.
Having purchased and intensively used the 2007 edition myself in more than one instance, I can only recommend that you purchase this exhaustive and very affordable (under $100) source of competitive information.
This guide will reveal [...]]]></description>
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		<title>Online Marketing Success Pyramid</title>
		<link>http://feedproxy.google.com/~r/EcommerceStrategyMarketing/~3/FbuTojaNWL8/</link>
		<comments>http://www.webtargetinc.com/20080623_online-marketing-success-pyramid/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 17:54:31 +0000</pubDate>
		<dc:creator>Stephane Lagrange</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[Search engine]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[best pratices]]></category>

		<category><![CDATA[emarketing]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webtarget.ca/blog/?p=82</guid>
		<description><![CDATA[
Online Marketing is basically the adaptation of traditional marketing practices to the online media channel (i.e, the Web). As with any new communication channel there is a maturity curve through which businesses have to experiment and figure out how to get the best value for the time and money they invest in growing their presence [...]]]></description>
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		<title>eCommerce - Understanding shopping cart abandonment</title>
		<link>http://feedproxy.google.com/~r/EcommerceStrategyMarketing/~3/GXISvX9ziOc/</link>
		<comments>http://www.webtargetinc.com/20080603_ecommerce-understanding-shopping-cart-abandonment/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 17:33:23 +0000</pubDate>
		<dc:creator>Stephane Lagrange</dc:creator>
		
		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://www.webtarget.ca/blog/?p=78</guid>
		<description><![CDATA[
The success of an eCommerce website greatly depends on how easy it is for customers to go through checkout and purchase an item. Online shopping carts are a feature that &#8220;brick and mortar&#8221; owners tend to take for granted but which has a huge impact on sales conversion.
It is now common knowledge that more than [...]]]></description>
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