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	<title>eCommerce Simplicity</title>
	
	<link>http://www.trinityinsight.com/blog</link>
	<description>Everything online usability, marketing, and measurement from an eCommerce junkie.</description>
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		<title>Video Games and eCommerce</title>
		<link>http://www.trinityinsight.com/blog/multi-channel/video-games-and-ecommerce/</link>
		<comments>http://www.trinityinsight.com/blog/multi-channel/video-games-and-ecommerce/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 19:45:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Multi-Channel]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=102</guid>
		<description><![CDATA[I must admit, I&#8217;m a bit of a kid at heart as it relates to playing video games.  Being a child who grew up in the 80&#8217;s, I was immersed with Nintendo and Sega and fascinated by spending hours trying complete Super Mario 3 or Ninja Gaiden.
We get older and with age comes responsibilites.  Time [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/multi-channel/video-games-and-ecommerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Optimizer &amp; Analytics Enhancements</title>
		<link>http://www.trinityinsight.com/blog/web-analytics/google-analytics-enhancement/</link>
		<comments>http://www.trinityinsight.com/blog/web-analytics/google-analytics-enhancement/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 15:08:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Multivariate Testing]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=99</guid>
		<description><![CDATA[So last week, Trinity Insight was visiting Google at their Mountanview headquarters for the yearly summit that takes place with authorized partners within the analytics and optimizer products.
Always a great time full of learning, including progressive discussions into how businesses can maximize their web properties through conversion optimization.
While there, we got a glimpse of some [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/web-analytics/google-analytics-enhancement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The eCommerce metrics you must track</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/the-ecommerce-metrics-you-must-track/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/the-ecommerce-metrics-you-must-track/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 14:46:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=96</guid>
		<description><![CDATA[Web Analytics can be an amazing technology, but also a highly under-utilized one.  Complex deployments and integrations frequently leave business users befuddled. Without dedicated staff to analyze, analytics packages more often than not collect dust.
This brief is focused on outlining the 7 most important web metrics to monitor within your eCommerce business and what to [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/the-ecommerce-metrics-you-must-track/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The frustrations from 36 different data centers</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/the-frustrations-from-36-different-data-centers/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/the-frustrations-from-36-different-data-centers/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 17:51:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=92</guid>
		<description><![CDATA[Being in the SEO space, I must admit that one of the most trying things to deal with is the ever changing order of search results.  More so than in years past, on highly competitive terms, we see daily and sometimes hourly fluctuations of the SERP&#8217;s and the positioning of businesses within the Google results.
Clients [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/the-frustrations-from-36-different-data-centers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversion optimization through “smart” targeting</title>
		<link>http://www.trinityinsight.com/blog/ecommerce-usability/conversion-optimization/</link>
		<comments>http://www.trinityinsight.com/blog/ecommerce-usability/conversion-optimization/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 19:47:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[eCommerce Usability]]></category>
		<category><![CDATA[conversion optimization]]></category>
		<category><![CDATA[ecommerce consulting]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=85</guid>
		<description><![CDATA[So each and every day we evaluate eCommerce websites at Trinity.&#160; As part of our initial processes, we discuss with potential clients the opportunities that exist relating to usability, UX, and search.&#160; In conducting the conversations, and discussing with retailers the technologies that are being embraced by their organizations, I am extremely surprised that the [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/ecommerce-usability/conversion-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t follow the no follow tag</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/seo-nofollow/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/seo-nofollow/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 17:46:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=83</guid>
		<description><![CDATA[So last week at the SMX advanced conference, it was revealed by Google engineer Matt Cutts, that the no follow attribute that is leveraged by numerous SEO&#8217;s, does not provide the ability to sculpt page rank as it did in the past.
For those who are not familiar with the no follow attribute, it is is [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/seo-nofollow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Supporting SEO content within a keyword theme</title>
		<link>http://www.trinityinsight.com/blog/seo/supporting-seo-content/</link>
		<comments>http://www.trinityinsight.com/blog/seo/supporting-seo-content/#comments</comments>
		<pubDate>Tue, 26 May 2009 19:13:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=79</guid>
		<description><![CDATA[Within any marketing effort, a certain sub-set of pages will be identified as the &#8220;targets&#8221; for optimization.  These pages are typically the ones with the most content when compared to the rest of the site, are highly focused and keyword rich, and have some sort of stable ranking.
These pages are almost like the &#8220;hub&#8221; on [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/supporting-seo-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>XML Sitemaps in eCommerce SEO</title>
		<link>http://www.trinityinsight.com/blog/seo/xmlsitemap/</link>
		<comments>http://www.trinityinsight.com/blog/seo/xmlsitemap/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 19:47:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Multi-Channel]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/blog/?p=68</guid>
		<description><![CDATA[One of the most neglected aspects of all on-page search engine optimization  is the integration and usage of XML site maps.
An XML site map allows a website to be better represented in the eyes of a search engine, and provides an automated file that resides on a server.
This file tells a search engine which webpages [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/xmlsitemap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Speed and its role in the user experience</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/speed/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/speed/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 04:13:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eCommerce Usability]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=59</guid>
		<description><![CDATA[Even with the increase of bandwith that is made available with new cable and internet providers, I still frequently experience high load times for eCommerce businesses and Content Management Systems.  You would think that the extra bandwith would start a downward trend in terms of load times, but it seems to not be the case.
The [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/speed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dropping the ball with cross browser testing</title>
		<link>http://www.trinityinsight.com/blog/ecommerce-usability/cross-browser-testing/</link>
		<comments>http://www.trinityinsight.com/blog/ecommerce-usability/cross-browser-testing/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:54:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[eCommerce Usability]]></category>
		<category><![CDATA[Cross Browser Testing]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=56</guid>
		<description><![CDATA[Today I felt like I was in 2000.  As I navigated the web looking for a solution to a current need, I came across a website that was just technically unable to do what I wanted it to do.
Even though I was a member, and had previously interacted with the site many times before including [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/ecommerce-usability/cross-browser-testing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Audio Indexing and its affect on the SEO landscape</title>
		<link>http://www.trinityinsight.com/blog/seo/audio-indexing-and-its-affect-on-the-seo-landscape/</link>
		<comments>http://www.trinityinsight.com/blog/seo/audio-indexing-and-its-affect-on-the-seo-landscape/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 00:37:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=53</guid>
		<description><![CDATA[So if you haven&#8217;t heard the news, Google has presented within Google Labs the new technology of crawling and indexing audio.   Referenced as &#8220;Indexing Audio&#8221; by Google, this is a major development in the maturation of search engine optimization and provides a great opportunity for companies to distribute video content for added inclusion of [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/audio-indexing-and-its-affect-on-the-seo-landscape/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The killer app has arrived…</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/the-killer-app-has-arrived/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/the-killer-app-has-arrived/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 13:14:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eCommerce Usability]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=49</guid>
		<description><![CDATA[So not sure if you have tried it yet, but I must say that the new Netflix technology that allows the integration of a  user playlist/movie queue with your Xbox live, for live home streaming, is one of the best recent achievements that I can think of within the Internet business world.
Seriously, how cool is [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/the-killer-app-has-arrived/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick fixes within product pages</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/quick-fixes-within-product-pages/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/quick-fixes-within-product-pages/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 19:15:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=47</guid>
		<description><![CDATA[Later in January, Trinity will be attending the Internet Retailer web design conference that is taking place in Miami.  The focus of the show is to present varied opinions and examples to how a user interface can be presented within an online retail environment.
As part of the show, I am providing free consultations for paid [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/quick-fixes-within-product-pages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going back in time…with the Google Time Machine</title>
		<link>http://www.trinityinsight.com/blog/seo/going-back-in-timewith-the-google-time-machine/</link>
		<comments>http://www.trinityinsight.com/blog/seo/going-back-in-timewith-the-google-time-machine/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 18:22:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=42</guid>
		<description><![CDATA[So I just stumbled upon this in my online marketing reads for the day.  Here&#8217;s an interesting tool that allows you to compare Google results of 2001 to results of today.
As it relates to SEO, not really much insight that is derived from the tool.  Potentially, a user can identify sites that were #1 then [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/going-back-in-timewith-the-google-time-machine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Network examples</title>
		<link>http://www.trinityinsight.com/blog/seo/seo-network-examples/</link>
		<comments>http://www.trinityinsight.com/blog/seo/seo-network-examples/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 19:10:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=40</guid>
		<description><![CDATA[So I have gotten some feedback from people asking for examples of SEO networks created in social &#8220;sharing&#8221; type sites.  I have included some examples for you to observe, all targeting themes in the wedding related category.
Check out some of these site to see how you can leverage the &#8220;authority&#8221; of these social media sites [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/seo-network-examples/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a “network” of content within your SEO campaign</title>
		<link>http://www.trinityinsight.com/blog/seo/creating-a-network-of-content-within-your-seo-campaign/</link>
		<comments>http://www.trinityinsight.com/blog/seo/creating-a-network-of-content-within-your-seo-campaign/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 20:32:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Optimization]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=38</guid>
		<description><![CDATA[Retailers frequently tell us that the most frustrating aspect of SEO is the lack of control on outcomes. A business can follow all of the golden rules that are set out by best practices and engines alike but still receive random fluctuations within high value keyword targets.
The reasoning of these fluctuations are algorithm “shifts” that [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/creating-a-network-of-content-within-your-seo-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo and Index Tools</title>
		<link>http://www.trinityinsight.com/blog/web-analytics/yahoo-and-index-tools/</link>
		<comments>http://www.trinityinsight.com/blog/web-analytics/yahoo-and-index-tools/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 19:12:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/?p=33</guid>
		<description><![CDATA[For those who are not aware, Yahoo! recently purchased a company called Index Tools.  Index Tools was a not well known, but very viable provider, or web analytic and bid management solutions.  The acquisition though has been extremely quiet as the businesses have not issued any type of release that outlines next steps in terms [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/web-analytics/yahoo-and-index-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Some free/low cost web tracking services that are a must-see!</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/some-freelow-cost-web-tracking-services-that-are-a-must-see/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/some-freelow-cost-web-tracking-services-that-are-a-must-see/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 05:16:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2008/08/15/some-freelow-cost-web-tracking-services-that-are-a-must-see/</guid>
		<description><![CDATA[So I am a big fan of Google Analytics and Trinity Insight is an authorized Google Analytics Authorized Consultant (GAAC in analytics circles).  Besides offering a great solution at no-cost, Google Analytics made web analytics easy and this was a driver in getting both awareness and usage across mainstream U.S. businesses for web analytics.
The key [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/some-freelow-cost-web-tracking-services-that-are-a-must-see/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copycats abound in the search business</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/copycats-abound-in-the-search-business/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/copycats-abound-in-the-search-business/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 14:59:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2008/07/29/copycats-abound-in-the-search-business/</guid>
		<description><![CDATA[Is it me or is  that it seems Yahoo and MSN just sit back and watch Google&#8217;s application  development and marketing and then essentially put out their own offering of the  product/service in an attempt to get users to use their offering.  Instead of  being innovative towards their webmaster tools and [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/copycats-abound-in-the-search-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Open Source Ecommerce Systems – Why staying in house for technology makes sense</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/open-source-ecommerce-systems-why-staying-in-house-for-technology-makes-sense/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/open-source-ecommerce-systems-why-staying-in-house-for-technology-makes-sense/#comments</comments>
		<pubDate>Sat, 29 Mar 2008 19:02:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2008/03/29/open-source-ecommerce-systems-why-staying-in-house-for-technology-makes-sense/</guid>
		<description><![CDATA[In the last 6 months, I have been closely paying attention to the development and maturation of Magento Commerce &#8211; the latest and by far greatest open source eCommerce solution.  After implementing it on a few development domains here at Trinity, I quickly realized that this solution is head and shoulders above OS Commerce [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/uncategorized/open-source-ecommerce-systems-why-staying-in-house-for-technology-makes-sense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Human Psychology and Consistent Naming Conventions</title>
		<link>http://www.trinityinsight.com/blog/ecommerce-usability/human-psychology-and-consistent-naming-conventions/</link>
		<comments>http://www.trinityinsight.com/blog/ecommerce-usability/human-psychology-and-consistent-naming-conventions/#comments</comments>
		<pubDate>Sat, 03 Nov 2007 19:14:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[eCommerce Usability]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2007/11/03/human-psychology-and-consistent-naming-conventions/</guid>
		<description><![CDATA[Its amazing how everyday occurances that happen within interactions in the physical world, can accurately reflect concepts that mimick it in a digital one.  Take for example the concept of providing clear and consistent naming conventions, better described as providing clear visual cues for users to complete tasks and follow a path.
So every day, or almost every [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/ecommerce-usability/human-psychology-and-consistent-naming-conventions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>SEO and Affiliate Marketing – Links are getting naked</title>
		<link>http://www.trinityinsight.com/blog/uncategorized/seo-and-affiliate-marketing-links-are-getting-naked/</link>
		<comments>http://www.trinityinsight.com/blog/uncategorized/seo-and-affiliate-marketing-links-are-getting-naked/#comments</comments>
		<pubDate>Thu, 05 Jul 2007 19:05:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2007/07/05/seo-and-affiliate-marketing-links-are-getting-naked/</guid>
		<description><![CDATA[Ok, so you probably have absolutely no idea what I am talking about from the title of this post.  Don&#8217;t worry, hopefully after reading the rest of this, you will gain a better understanding of a new development within affiliate marketing which is going to change the dynamics of search engine optimization.
First, lets look back [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO 2007 – How the landscape has changed…</title>
		<link>http://www.trinityinsight.com/blog/seo/seo-2007-how-the-landscape-has-changed/</link>
		<comments>http://www.trinityinsight.com/blog/seo/seo-2007-how-the-landscape-has-changed/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 01:59:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2007/06/26/seo-2007-how-the-landscape-has-changed/</guid>
		<description><![CDATA[Search engine optimization is hot among businesses within all sectors.  No matter what industry you may be in, increasing your natural rankings within Google should be somewhat of a focus for your internal marketing manager.  At Trinity, our job is to ensure the quality of our client&#8217;s search programs, primarily on the natural side of the [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/seo-2007-how-the-landscape-has-changed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The sometimes fallacy of Google PageRank</title>
		<link>http://www.trinityinsight.com/blog/seo/the-sometimes-fallacy-of-google-pagerank/</link>
		<comments>http://www.trinityinsight.com/blog/seo/the-sometimes-fallacy-of-google-pagerank/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 23:18:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2007/06/14/the-sometimes-fallacy-of-google-pagerank/</guid>
		<description><![CDATA[&#8220;What can we do to get our PageRank higher&#8221;?  These words are said to me at least once a week from clients, partners, and friends alike.  Google, by applying a measurable ranking to a webpage and by making it visual to anyone with a Google toolbar, has created an environment in which search optimization projects are [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/seo/the-sometimes-fallacy-of-google-pagerank/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Path Analysis and Dynamic Funnel Generation for Ecommerce</title>
		<link>http://www.trinityinsight.com/blog/multivariate-testing/path-analysis-and-dynamic-funnel-generation-for-ecommerce/</link>
		<comments>http://www.trinityinsight.com/blog/multivariate-testing/path-analysis-and-dynamic-funnel-generation-for-ecommerce/#comments</comments>
		<pubDate>Tue, 29 May 2007 17:58:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Multivariate Testing]]></category>
		<category><![CDATA[eCommerce Usability]]></category>

		<guid isPermaLink="false">http://www.trinityinsight.com/wp/wordpress-2.1.3/wordpress/2007/05/29/path-analysis-and-dynamic-funnel-generation-for-ecommerce/</guid>
		<description><![CDATA[In a previous post, I discussed the new Google Analytics and how this version has placed a greater emphasis on path analysis.  For those who may be new to the topic, path analysis is the practice of reviewing website behavior relating to browsing tendencies, in an effort to better understand the effectiveness of copy, content, [...]]]></description>
		<wfw:commentRss>http://www.trinityinsight.com/blog/multivariate-testing/path-analysis-and-dynamic-funnel-generation-for-ecommerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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