How to take advantage of various marketing strategies and a mix of media to build your brand and boost your business. en-us http://www.expertBusinessSource.com/blog/1740000374.html?nid=4577 Copyright 2009 Reed Business Information. Subject to its Terms of Use November 9, 2009 http://www.expertBusinessSource.com/blog/1740000374/post/150044815.html?nid=4577 I recently worked on a client's e-newsletter that made a point that stuck me right in the gut. He was writing about the printing business, but his ... http://www.expertBusinessSource.com/blog/1740000374/post/1380043938.html?nid=4577 One of the points I keep hammering home in these columns is the need to make use of the data you most likely already have. Use it to better communi... http://www.expertBusinessSource.com/blog/1740000374/post/1030043703.html?nid=4577 I recently listened to a Webinar called "Dumbest Mistakes Email Marketers Make and How to Avoid Them," from Silverpop. At the conclusion,... http://www.expertBusinessSource.com/blog/1740000374/post/950043695.html?nid=4577 Have you ever wondered why subscribers to your newsletters and email lists unsubscribe? According to research done by Silverpop, a provider of soft... http://www.expertBusinessSource.com/blog/1740000374/post/1070043507.html?nid=4577 It's all about customer loyalty these days, right? Why always be replacing customers if you can keep the ones you've got? One way to do that is to ... http://www.expertBusinessSource.com/blog/1740000374/post/200043220.html?nid=4577 One of the most powerful marketing trends these days is to target market by a customer's ethnicity. It reflects the diverse lifestyles, needs, and ... http://www.expertBusinessSource.com/blog/1740000374/post/1810042981.html?nid=4577 When marketers think about alternative media to print, they think online advertising. But is the bloom a bit off the rose? According to a revis... http://www.expertBusinessSource.com/blog/1740000374/post/610042661.html?nid=4577 In this column, I’ve written about the use of personalized URLs many times. They may have piqued your interest, but you thought, if only I co... http://www.expertBusinessSource.com/blog/1740000374/post/1190042119.html?nid=4577 In an earlier post, I talked about switching to HTML format for subscribers to my publishing company e-newsletter. The first month, I used a generi... http://www.expertBusinessSource.com/blog/1740000374/post/10042001.html?nid=4577 On April 1, April Fool's Day, join me and many other marketers in the Webinar, "April Fools: Dumbest Mistakes Email Marketers Make–and H... http://www.expertBusinessSource.com/blog/1740000374/post/1270041927.html?nid=4577 Speaking of reading book-length content on a screen, one of the extracurricular projects that has occupied much of my free time for the past year o... http://www.expertBusinessSource.com/blog/1740000374/post/1240041924.html?nid=4577 I don't know if this will catch on or not, but one Ad Age writer has just written about the so-called "Middle Web." What is the Middle We... http://www.expertBusinessSource.com/blog/1740000374/post/1280041528.html?nid=4577 In this economy, it goes without saying that you want to get the most out of every direct mail dollar you spend. I've talked a lot about 1:1 person... http://www.expertBusinessSource.com/blog/1740000374/post/1170041317.html?nid=4577 In my other "life" as a niche Christian publisher, I've sent out an e-newsletter for years. I've built up the list by collecting email ad... http://www.expertBusinessSource.com/blog/1740000374/post/1140041314.html?nid=4577 Last time, I began a discussion about the Nine Critical Mistakes that people make that derail their marketing success. The list came from a white p... http://www.expertBusinessSource.com/blog/1740000374/post/1310041131.html?nid=4577 I just read a terrific white paper called "Nine Critical Mistakes That Can Destroy the Sales Effectiveness of Any Marketing Piece," from ... http://www.expertBusinessSource.com/blog/1740000374/post/1890040589.html?nid=4577 When you're looking for a digital POD or 1:1 printer, where do you find one? You don't just look one up in the Yellow Pages. Google searches work ... http://www.expertBusinessSource.com/blog/1740000374/post/1340040934.html?nid=4577 Be sure to check this blog next week, as I will be blogging more or less live from the 34th annual Graphics of the Americas show (February 26&ndash... http://www.expertBusinessSource.com/blog/1740000374/post/1310040731.html?nid=4577 I recently got off the phone with one of my clients who is a recognized leader 1:1 (personalized) printing. I just released an update to my prime... http://www.expertBusinessSource.com/blog/1740000374/post/770040477.html?nid=4577 In this space, we often write about successful marketing and promotional campaigns that encompass a wide variety of media and channels, and many ar... http://www.expertBusinessSource.com/blog/1740000374/post/1630040363.html?nid=4577 You've heard of Wikinomics and Freakonomics. Now, I guess the latest is Kinkonomics. Are you asking youself, "where have all the good times... http://www.expertBusinessSource.com/blog/1740000374/post/910040291.html?nid=4577 Today, there is a lot of appeal in the idea of not paying for things. Things like telephone service, cable TV, computer operating systems, and soft... http://www.expertBusinessSource.com/blog/1740000374/post/800040080.html?nid=4577 A strange realization hit me the other day. On my face, I use a facial cream that is only available from specialty companies. The one I ordered is ... http://www.expertBusinessSource.com/blog/1740000374/post/210039821.html?nid=4577 The other day, I did something crazy. I took all of the orders for my Marketer's Primer Series of reports, and I collected them from all the ... http://www.expertBusinessSource.com/blog/1740000374/post/1140039514.html?nid=4577 Last time, I began to break down the major points from a terrific Webinar from 1 to 1 Magazine, "The Customer as a Competitive Advantage,&quot...