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<channel>
	<title>Duncan Bucknell</title>
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	<link>https://duncanbucknell.com</link>
	<description>Strategic Intellectual Property</description>
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	<title>Duncan Bucknell</title>
	<link>https://duncanbucknell.com</link>
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<site xmlns="com-wordpress:feed-additions:1">63285024</site>	<item>
		<title>Built Before the Fight: What May&#8217;s IP Decisions Reward</title>
		<link>https://duncanbucknell.com/built-before-the-fight-what-mays-ip-decisions-reward/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Sun, 31 May 2026 23:56:59 +0000</pubDate>
				<category><![CDATA[Brands and Trade Marks]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Commercial IP, deals and contracts]]></category>
		<category><![CDATA[Copyright and Designs]]></category>
		<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inform and improve your IP Strategy]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Management]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<category><![CDATA[Trade Secrets]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15569</guid>

					<description><![CDATA[Strip the case names away and one pattern runs through this month&#8217;s posts: the decisive moment in an IP matter almost never happens in the courtroom. It happens years earlier — in the words drafted into a claim, the honesty of a brand at first use, the rigour of a specification, the provenance of training data, the structure of a portfolio. May delivered a run of decisions and developments that all reward... <a class="read-more" href="https://duncanbucknell.com/built-before-the-fight-what-mays-ip-decisions-reward/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Strip the case names away and one pattern runs through this month&#8217;s posts: the decisive moment in an IP matter almost never happens in the courtroom. It happens years earlier — in the words drafted into a claim, the honesty of a brand at first use, the rigour of a specification, the provenance of training data, the structure of a portfolio. May delivered a run of decisions and developments that all reward the same discipline: getting the groundwork right before anyone is watching. For IP strategists, the signal is consistent. Enforcement tests work done long ago. Plan accordingly.</p>



<h3 class="wp-block-heading">Disputes &amp; Litigation</h3>



<p class="wp-block-paragraph">Three decisions this month make the same uncomfortable point — your earlier conduct becomes the evidence you later have to live with. The patent <a href="https://duncanbucknell.com/when-your-own-words-become-your-cage-the-cost-of-claim-drafting-choices/">claim-drafting decision over the Bayer process</a> confirmed that overbroad language fails post-Raising the Bar support and sufficiency tests, and that claim scope must map to what the specification actually enables. The High Court&#8217;s ruling on the <a href="https://duncanbucknell.com/you-cant-backdate-honesty/">honest concurrent use defence</a> fixed honesty at first use of the mark, making brand clearance a decision point that sets your position for the mark&#8217;s life. And a quieter <a href="https://duncanbucknell.com/a-simple-little-decision-brings-an-important-reminder/">procedural decision</a> confirmed that fresh acts of infringement can support fresh proceedings against a familiar opponent — a reminder that procedural clarity is leverage, not housekeeping.</p>



<h3 class="wp-block-heading">Patents</h3>



<p class="wp-block-paragraph">The patent posts reinforce that theme from the asset side: the <a href="https://duncanbucknell.com/when-your-patent-isnt-built-for-the-road-ahead/">insufficiency and best-method failure in <em>Orikan</em></a> shows how fast a patent loses strategic value when the disclosure can&#8217;t carry the weight placed on it. Priority claims, knowledge capture and specification drafting are strategic processes — treat them as administrative tasks and the gap shows up in court.</p>



<h3 class="wp-block-heading">Trade Marks &amp; Brand Governance</h3>



<p class="wp-block-paragraph">Beyond first-use honesty, the <a href="https://duncanbucknell.com/when-your-brand-becomes-the-battleground/">brand dispute resulting in injunctions and a forced name change</a> shows the upside of doing the groundwork: clean chains of title and procedural discipline let the successful party secure broad remedies, including trade mark cancellation and indemnity costs. Well-structured IP governance converts directly into commercial leverage.</p>



<h3 class="wp-block-heading">Copyright, AI &amp; the Price of Data</h3>



<p class="wp-block-paragraph">Two posts track the same fast-moving front — the value of content as AI training input. The <a href="https://duncanbucknell.com/the-price-signal-for-ai-training-data-just-got-louder/">scrutiny of Anthropic&#8217;s US$1.5B settlement</a> reframes training-data valuation as a balance-sheet issue, making provenance, licensing posture and reserve planning board-level concerns. The EU&#8217;s move to put a <a href="https://duncanbucknell.com/the-licence-to-train-brussels-reopens-the-copyright-bargain/">licensing framework for AI training</a> on the statute book then shifts the contest from courtroom to legislation, in the jurisdiction whose rules tend to become everyone&#8217;s — so decide whether you lead as a licensor or a licensee, document provenance, and engage the consultation while the rules are still being written.</p>



<h3 class="wp-block-heading">Deals, Budget &amp; Strategy</h3>



<p class="wp-block-paragraph">The strategic posts pull the month together. The <a href="https://duncanbucknell.com/federal-budget-impacts-on-ip-intensive-businesses/">Federal Budget&#8217;s R&amp;D, ESS and CGT changes</a> reshape how IP-intensive firms fund innovation and time their investments, forcing IP strategy to integrate with capital allocation and organisational design. And the argument that <a href="https://duncanbucknell.com/ai-isnt-your-advantage-your-ip-strategy-is/">AI efficiency is not a durable advantage</a> lands the same point from the offensive side: lasting advantage comes from combining proprietary data, patents and protected workflows into AI-native offerings competitors can&#8217;t easily replicate.</p>



<h3 class="wp-block-heading">What to Watch</h3>



<p class="wp-block-paragraph">The through-line is clear enough to act on. Courts and regulators are pushing the decisive moment upstream — into drafting, clearance, provenance and portfolio structure — and rewarding the parties who treated those steps as strategy rather than process. Two fronts deserve attention in the months ahead. First, the post-RTB enforcement standard is tightening; audit live claim sets and specifications against the construction arguments an opponent would actually run, before a dispute forces the question. Second, the AI training-data market is being priced and legislated in real time; the organisations that can prove provenance and have decided their licensor-versus-licensee posture will negotiate from strength while others are still reacting.</p>



<p class="wp-block-paragraph">The decisions of the next quarter will keep testing work done long before them. The IP Strategies that win have already been build, well ahead of when they are truly tested.</p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15569</post-id>	</item>
		<item>
		<title>When Your Own Words Become Your Cage: The Cost of Claim Drafting Choices</title>
		<link>https://duncanbucknell.com/when-your-own-words-become-your-cage-the-cost-of-claim-drafting-choices/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Thu, 28 May 2026 22:35:42 +0000</pubDate>
				<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15547</guid>

					<description><![CDATA[A decade-long battle over an anti-scaling method for the Bayer process has just delivered a sharp reminder that patent claims are commercial instruments, not afterthoughts. In Nalco Company v Cytec Industries Inc [2026] FCAFC 72, the Full Federal Court upheld findings that Nalco&#8217;s original claims failed the post-Raising the Bar support and sufficiency thresholds — because the language admitted within its scope a composition the specification never taught how to make. The... <a class="read-more" href="https://duncanbucknell.com/when-your-own-words-become-your-cage-the-cost-of-claim-drafting-choices/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">A decade-long battle over an anti-scaling method for the Bayer process has just delivered a sharp reminder that patent claims are commercial instruments, not afterthoughts. In <em>Nalco Company v Cytec Industries Inc</em> [2026] FCAFC 72, the Full Federal Court upheld findings that Nalco&#8217;s original claims failed the post-Raising the Bar support and sufficiency thresholds — because the language admitted within its scope a composition the specification never taught how to make. </p>



<p class="wp-block-paragraph">The phrase &#8220;at least one small molecule&#8221; looked innocuous on the page. In practice, it stretched the monopoly beyond what the technical contribution could justify, and no amount of expert evidence about statistical improbability could rescue it. The Court was clear: low probability of an embodiment is not the same as exclusion, and the words a patentee chooses will be given work to do.</p>



<p class="wp-block-paragraph">The strategic lesson runs deeper than drafting hygiene. Nalco eventually secured its amendments on appeal — but only after years of litigation, six amendment rounds, and a Full Court willing to exercise the s 105(1A) discretion afresh. That outcome turned on disciplined conduct: timely amendments, full and frank disclosure, and a credible narrative that each iteration responded to issues as they crystallised rather than to risks long known and ignored. </p>



<p class="wp-block-paragraph">For IP-intensive businesses, three patterns are worth internalising. </p>



<p class="wp-block-paragraph">First, the post-RTB regime rewards claim scope that maps tightly to what the specification actually enables — aspirational breadth is now a liability, not an option. </p>



<p class="wp-block-paragraph">Second, opposition and appeal strategy should include pre-built fallback claim sets, stress-tested against the construction arguments your opponent is most likely to run. </p>



<p class="wp-block-paragraph">Third, the discretion to amend remains genuinely available where the patentee behaves transparently — but culpable delay, tactical obscurity, or knowingly maintaining overbroad claims will close that door. </p>



<p class="wp-block-paragraph">The patent bargain is being enforced more strictly than it once was; the businesses that treat claim drafting as a strategic exercise — not a downstream task — will be the ones still holding their monopolies when challenges come.</p>



<p class="wp-block-paragraph">Read the full judgment <a href="https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/full/2026/2026fcafc0072">here</a>. </p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15547</post-id>	</item>
		<item>
		<title>You Can&#8217;t Backdate Honesty</title>
		<link>https://duncanbucknell.com/you-cant-backdate-honesty/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Mon, 25 May 2026 23:49:00 +0000</pubDate>
				<category><![CDATA[Brands and Trade Marks]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15496</guid>

					<description><![CDATA[A catchy name and a fast start built a billion-dollar lending business — but neither could rescue the trade mark when it mattered most. Australia&#8217;s High Court has now confirmed that the &#8220;honest concurrent use&#8221; defence to trade mark infringement is judged at the moment a business first uses the mark, not years later when it is sued or when the matter reaches trial. In the dispute between Zip Co and Firstmac,... <a class="read-more" href="https://duncanbucknell.com/you-cant-backdate-honesty/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">A catchy name and a fast start built a billion-dollar lending business — but neither could rescue the trade mark when it mattered most. Australia&#8217;s High Court has now confirmed that the &#8220;honest concurrent use&#8221; defence to trade mark infringement is judged at the moment a business first uses the mark, not years later when it is sued or when the matter reaches trial. In the dispute between Zip Co and Firstmac, Zip adopted the ZIP brand without knowing of Firstmac&#8217;s earlier registration — but within months, IP Australia&#8217;s examination reports put Zip squarely on notice of the conflict. Zip gave those warnings cursory attention, took no advice, and pressed ahead. Years and 1.3 million customers later, the Court held that Zip had failed to prove it acted honestly at first use, and commercial success could not retroactively cure that. The burden sits with the user to affirmatively establish honesty, and knowledge of a prior mark weighs heavily against you.</p>



<p class="wp-block-paragraph">The strategic lesson is sharper than it first appears. Brand clearance is not a formality to be tidied up after launch — it is a decision point that fixes your legal position for the life of the mark. An adverse examination report is not noise; it is the moment your risk profile changes, and how you respond becomes part of the evidentiary record you may one day need to rely on. Ignore it, or pivot to attacking the incumbent&#8217;s registration instead of engaging with the problem, and you signal awareness of the very impediment you later have to disprove. </p>



<p class="wp-block-paragraph">For founders and in-house counsel, the discipline is simple: clear the name before you commit, document the genuine basis for believing there is no conflict, and treat regulator warnings as live strategic intelligence rather than paperwork. The businesses that scale safely are the ones that get the IP groundwork right at the starting line — because that is exactly where the law will look. </p>



<p class="wp-block-paragraph">The full decision, <em>Zip Co Limited v Firstmac Limited</em> [2026] HCA 16, is worth reading: <a href="https://www.austlii.edu.au/cgi-bin/viewdoc/au/cases/cth/HCA/2026/16.html">https://www.austlii.edu.au/cgi-bin/viewdoc/au/cases/cth/HCA/2026/16.html</a></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15496</post-id>	</item>
		<item>
		<title>The Licence to Train: Brussels Reopens the Copyright Bargain</title>
		<link>https://duncanbucknell.com/the-licence-to-train-brussels-reopens-the-copyright-bargain/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Sun, 24 May 2026 23:30:39 +0000</pubDate>
				<category><![CDATA[Copyright and Designs]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15526</guid>

					<description><![CDATA[The European Commission has launched a call for evidence on targeted measures to modernise the EU copyright framework, with generative AI at the centre. It is asking, in plain terms, how rights should be licensed and enforced in the context of generative AI — and has put a potential legislative initiative squarely on the table. The contest between content owners and AI developers is shifting out of the courtroom and into the... <a class="read-more" href="https://duncanbucknell.com/the-licence-to-train-brussels-reopens-the-copyright-bargain/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The European Commission has launched a call for evidence on targeted measures to modernise the EU copyright framework, with generative AI at the centre. It is asking, in plain terms, how rights should be licensed and enforced in the context of generative AI — and has put a potential legislative initiative squarely on the table. </p>



<p class="wp-block-paragraph">The contest between content owners and AI developers is shifting out of the courtroom and into the statute book, in the jurisdiction whose rules tend to become everyone&#8217;s rules. The question is no longer whether training data carries a price. It is who sets it, and who captures the value. </p>



<p class="wp-block-paragraph">For IP-intensive organisations, this is a window, not merely a warning. The businesses that come out ahead will not be the ones waiting for a final text; they will be the ones already treating data provenance, rights reservations and licensing posture as strategic assets. </p>



<p class="wp-block-paragraph">Three moves are worth considering now. </p>



<p class="wp-block-paragraph"><strong>First</strong>, know your position — most companies are at once a licensor of content and a licensee of training data, and those roles pull in opposite directions; decide which one drives more value for you, and act on it. </p>



<p class="wp-block-paragraph"><strong>Second</strong>, document provenance and reservations rigorously, because in a licensing market that is forming rather than formed, clean records are leverage. </p>



<p class="wp-block-paragraph"><strong>Third</strong>, engage the consultation — rules under construction can still be shaped, and silence cedes that ground to competitors who show up. </p>



<p class="wp-block-paragraph">The deeper lesson is one IP strategists keep relearning: regulatory uncertainty is not a reason to wait. It is precisely the moment disciplined IP strategy earns its keep, turning a looming compliance cost into a defensible competitive position. When the rules of the game are being rewritten, the smart players help hold the pen.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p class="wp-block-paragraph"><strong>Sources</strong></p>



<ul class="wp-block-list">
<li>European Commission, <em>Commission seeks views on the review of EU copyright rules</em> (18 May 2026): <a href="https://digital-strategy.ec.europa.eu/en/news/commission-seeks-views-review-eu-copyright-rules">https://digital-strategy.ec.europa.eu/en/news/commission-seeks-views-review-eu-copyright-rules</a></li>



<li>European Commission call for evidence portal, <em>A better copyright environment for European creativity and innovation</em>: <a href="https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/18173-Targeted-initiative-for-a-better-copyright-environment-for-European-creativity-and-innovation-_en">https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/18173-Targeted-initiative-for-a-better-copyright-environment-for-European-creativity-and-innovation-_en</a></li>



<li>IPWatchdog, <em>Other Barks &amp; Bites</em> (22 May 2026): <a href="https://ipwatchdog.com/2026/05/22/bites-barks-eu-call-for-evidence-targets-generative-ais-impact-copyright/">https://ipwatchdog.com/2026/05/22/bites-barks-eu-call-for-evidence-targets-generative-ais-impact-copyright/</a></li>



<li>Jones Day, <em>Navigating Copyright in the Age of Generative AI: EU, French and UK Developments</em>: <a href="https://www.jonesday.com/en/insights/2026/05/navigating-copyright-in-the-age-of-generative-ai-eu-french-and-uk-developments-and-approaches">https://www.jonesday.com/en/insights/2026/05/navigating-copyright-in-the-age-of-generative-ai-eu-french-and-uk-developments-and-approaches</a></li>
</ul>
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		<post-id xmlns="com-wordpress:feed-additions:1">15526</post-id>	</item>
		<item>
		<title>When Your Patent Isn’t Built for the Road Ahead</title>
		<link>https://duncanbucknell.com/when-your-patent-isnt-built-for-the-road-ahead/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Fri, 22 May 2026 03:37:45 +0000</pubDate>
				<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15430</guid>

					<description><![CDATA[How quickly a patent can lose its strategic value when the underlying disclosure isn’t built to withstand real‑world scrutiny. In the Federal Court’s decision in Orikan v VMS (No 2), Orikan’s infringement case faltered on multiple grounds, but most interestingly because the patent specification couldn’t carry the weight placed on it — with the Court upholding both insufficiency and best‑method attacks. For leaders in IP‑intensive organisations, this is a pattern worth noting:... <a class="read-more" href="https://duncanbucknell.com/when-your-patent-isnt-built-for-the-road-ahead/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">How quickly a patent can lose its strategic value when the underlying disclosure isn’t built to withstand real‑world scrutiny. In the Federal Court’s decision in <em>Orikan v VMS (No 2)</em>, Orikan’s infringement case faltered on multiple grounds, but most interestingly because the patent specification couldn’t carry the weight placed on it — with the Court upholding both insufficiency and best‑method attacks. For leaders in IP‑intensive organisations, this is a pattern worth noting: a patent that isn’t drafted with future enforcement, technical evolution and evidentiary demands in mind can become a weak strategic asset at precisely the moment it is meant to create leverage.</p>



<p class="wp-block-paragraph">The judgment also highlights the competitive implications of disciplined IP governance. Questions around what was disclosed, how clearly it was disclosed, and whether the best method was actually described all point to the same strategic truth: IP strength is built long before litigation. Organisations that treat priority claims, internal knowledge capture and specification drafting as strategic processes — not administrative tasks — are better positioned to defend market share and shape competitive dynamics. The lesson is straightforward: thoughtful, well‑structured IP strategy is a commercial capability, and cases like this show what happens when that capability isn’t fully developed.</p>



<p class="wp-block-paragraph">Read the full judgment here: <a href="https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2026/2026fca0407?utm_source=copilot.com" target="_blank" rel="noreferrer noopener">https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2026/2026fca0407</a></p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15430</post-id>	</item>
		<item>
		<title>Federal Budget Impacts on IP-Intensive Businesses</title>
		<link>https://duncanbucknell.com/federal-budget-impacts-on-ip-intensive-businesses/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Wed, 20 May 2026 01:12:11 +0000</pubDate>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Commercial IP, deals and contracts]]></category>
		<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[IP Management]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15456</guid>

					<description><![CDATA[The latest Federal Budget reshapes the operating environment for IP‑intensive businesses in ways that go well beyond tax. Refundable R&#38;D offsets for younger firms, the removal of supporting R&#38;D categories, and the recalibration of ESS/MEP outcomes all shift how companies fund innovation, retain talent, and manage risk. These are not accounting tweaks — they are structural signals about where the Government wants innovation to occur, who should benefit, and how quickly firms... <a class="read-more" href="https://duncanbucknell.com/federal-budget-impacts-on-ip-intensive-businesses/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The latest Federal Budget reshapes the operating environment for IP‑intensive businesses in ways that go well beyond tax. Refundable R&amp;D offsets for younger firms, the removal of supporting R&amp;D categories, and the recalibration of ESS/MEP outcomes all shift how companies fund innovation, retain talent, and manage risk. These are not accounting tweaks — they are structural signals about where the Government wants innovation to occur, who should benefit, and how quickly firms must convert ideas into commercial outcomes. </p>



<p class="wp-block-paragraph">More than ever, your IP strategy must now be tightly integrated with capital allocation, tax planning and organisational design.</p>



<p class="wp-block-paragraph">The opportunity is to treat these changes as a catalyst for disciplined portfolio thinking. The new R&amp;D settings reward firms that can demonstrate genuine core R&amp;D, maintain clean evidence trails, and scale early‑stage innovation with intent. The ESS and CGT adjustments require a fresh look at how equity participation supports long‑term value creation. And the loss carry‑back and refundability rules reinforce the importance of timing — when you invest, when you recognise value, and when you lock in tax positions. </p>



<p class="wp-block-paragraph">For IP‑intensive organisations, this Budget is a reminder that competitive advantage increasingly depends on the quality of your underlying systems: how you capture knowledge, how you structure incentives, and how you convert protected ideas into durable commercial outcomes. </p>



<p class="wp-block-paragraph">Read PWC&#8217;s insightful article that inspired this post <a href="https://www.pwc.com.au/insights/federal-budget-tax-analysis-and-insights/business.html">here</a><a href="https://www.pwc.com.au/insights/federal-budget-tax-analysis-and-insights/business.html?utm_source=copilot.com" target="_blank" rel="noreferrer noopener">.</a></p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15456</post-id>	</item>
		<item>
		<title>The Price Signal for AI Training Data Just Got Louder</title>
		<link>https://duncanbucknell.com/the-price-signal-for-ai-training-data-just-got-louder/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Mon, 18 May 2026 00:12:26 +0000</pubDate>
				<category><![CDATA[Commercial IP, deals and contracts]]></category>
		<category><![CDATA[Copyright and Designs]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inform and improve your IP Strategy]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15463</guid>

					<description><![CDATA[Last week a US federal judge delaying final approval of Anthropic’s proposed US$1.5B copyright settlement with authors and publishers over alleged use of pirated books in training its Claude models. The judge pressed for more detail on lawyers’ fees, payments to lead plaintiffs, and the settlement’s structure, after objections and opt‑outs highlighted a core strategic question: how do we value copyrighted works when they become training inputs at scale? For IP‑intensive organisations,... <a class="read-more" href="https://duncanbucknell.com/the-price-signal-for-ai-training-data-just-got-louder/">Read More</a>]]></description>
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<p class="wp-block-paragraph">Last week a US federal judge delaying final approval of Anthropic’s proposed US$1.5B copyright settlement with authors and publishers over alleged use of pirated books in training its Claude models. The judge pressed for more detail on lawyers’ fees, payments to lead plaintiffs, and the settlement’s structure, after objections and opt‑outs highlighted a core strategic question: how do we value copyrighted works when they become training inputs at scale? </p>



<p class="wp-block-paragraph">For IP‑intensive organisations, that “valuation problem” isn’t academic. Boards should read it as a warning that data provenance, licensing posture, and reserve planning are becoming first‑order balance sheet issues.</p>



<p class="wp-block-paragraph">If your business builds AI models, your defensible position will increasingly come from disciplined rights management—clean acquisition, documented permissions, and a clear story on what was used, when, and under what authority. </p>



<p class="wp-block-paragraph">If your business owns content, this moment strengthens your negotiating leverage: it reinforces that “everyone’s data” arguments are weakening in the face of settlement economics, and that sophisticated rights holders will push for pricing that reflects commercial contribution, not just item counts. IP strategy is moving upstream—into product design, data governance, and deal architecture. </p>



<p class="wp-block-paragraph">Audit your input rights now, model your litigation/settlement exposure as a realistic cost, and build licensing pathways that scale—because the organisations that can prove provenance will ship faster, partner easier, and carry less downside when the next dispute lands.</p>



<p class="wp-block-paragraph"><strong>Read more here:</strong></p>



<ul class="wp-block-list">
<li>Reuters via AOL: <a href="https://www.aol.com/articles/us-judge-considers-anthropics-1-234156000.html" target="_blank" rel="noreferrer noopener">US judge considers Anthropic’s $1.5B settlement</a></li>



<li>Ars Technica: <a href="https://arstechnica.com/tech-policy/2026/05/authors-fight-for-higher-payouts-from-anthropics-1-5b-copyright-settlement/" target="_blank" rel="noreferrer noopener">Judge delays approval amid objections/fees concerns</a></li>



<li>Courthouse News: <a href="https://www.courthousenews.com/authors-publishers-near-final-approval-of-1-5-billion-anthropic-copyright-settlement/" target="_blank" rel="noreferrer noopener">Settlement nears approval; structure and payouts</a></li>



<li>Authors Alliance: <a href="https://www.authorsalliance.org/2026/05/14/bartz-v-anthropic-fairness-hearing-observations-and-takeaways/" target="_blank" rel="noreferrer noopener">Fairness hearing observations and key objections</a></li>
</ul>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15463</post-id>	</item>
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		<title>AI Isn’t Your Advantage—Your IP Strategy Is</title>
		<link>https://duncanbucknell.com/ai-isnt-your-advantage-your-ip-strategy-is/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Thu, 14 May 2026 00:51:34 +0000</pubDate>
				<category><![CDATA[Brands and Trade Marks]]></category>
		<category><![CDATA[Copyright and Designs]]></category>
		<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<category><![CDATA[Trade Secrets]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15414</guid>

					<description><![CDATA[The recent McKinsey article “Using AI to boost productivity is unlikely to create a sustainable advantage” (read it here) offers a timely reminder for business owners with valuable IP portfolios: AI-driven efficiency gains won’t deliver lasting advantage, but using AI to reshape offerings, business models, and market positions absolutely can. Most companies are chasing incremental productivity, yet the real opportunity lies in combining proprietary data, patented technology, and protected workflows to build... <a class="read-more" href="https://duncanbucknell.com/ai-isnt-your-advantage-your-ip-strategy-is/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The recent McKinsey article <em>“Using AI to boost productivity is unlikely to create a sustainable advantage”</em> (read it <a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/where-ai-will-create-value-and-where-it-wont?stcr=4D09C31ADB3B4D38995C7341E3FE9732&amp;cid=mgp_opr-eml-nsl-mhl-mgp-glb--&amp;hlkid=a81b3273882d44dea427312bbc70717b&amp;hctky=1154090&amp;hdpid=9dffe2e3-2e2b-434b-a9e0-41d0aa2c1cdb">here</a>) offers a timely reminder for business owners with valuable IP portfolios: AI-driven efficiency gains won’t deliver lasting advantage, but using AI to reshape offerings, business models, and market positions absolutely can. Most companies are chasing incremental productivity, yet the real opportunity lies in combining proprietary data, patented technology, and protected workflows to build AI‑enabled offerings competitors <em>can’t</em> easily replicate. Intellectual property becomes the scaffolding for new AI‑native value propositions—those that redefine customer experience, cost structures, and market control points.</p>



<p class="wp-block-paragraph">For IP‑rich businesses, the practical takeaway is clear: treat AI as a catalyst for expanding and defending profit pools, not just for internal efficiency. The winners will be those who combine protected technology, proprietary data, and defensible business models into reinforcing moats that deepen with use. As McKinsey notes, “advantage accrues disproportionately to organizations that move early, learn faster than peers, and build capabilities that compound.” That’s key to your IP strategy—identify where AI amplifies your unique assets, redesign your offerings around them, and position yourself where value will concentrate as transaction costs fall. In an AI‑reshaped economy, your IP isn’t just protection—it’s leverage.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15414</post-id>	</item>
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		<title>When Your Brand Becomes the Battleground</title>
		<link>https://duncanbucknell.com/when-your-brand-becomes-the-battleground/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Tue, 12 May 2026 08:25:20 +0000</pubDate>
				<category><![CDATA[Pursue Excellence]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15419</guid>

					<description><![CDATA[The Federal Court’s decision in Deakin University v Macreadie (Final Orders) [2026] FCA 583 is a sharp reminder that IP strategy is not just about protecting assets — it’s about shaping the commercial narrative before disputes arise. Justice Wheelahan’s final orders confirm that Deakin secured a decisive outcome: a declaration of misleading conduct, permanent injunctions, cancellation of a trade mark registration, and even a mandated company name change. For business leaders, the... <a class="read-more" href="https://duncanbucknell.com/when-your-brand-becomes-the-battleground/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The Federal Court’s decision in <em>Deakin University v Macreadie (Final Orders) [2026] FCA 583</em> is a sharp reminder that IP strategy is not just about protecting assets — it’s about shaping the commercial narrative before disputes arise. Justice Wheelahan’s final orders confirm that Deakin secured a decisive outcome: a declaration of misleading conduct, permanent injunctions, cancellation of a trade mark registration, and even a mandated company name change. For business leaders, the strategic signal is clear: when your brand underpins your market position, disciplined ownership structures, clean chains of title, and proactive enforcement are not optional. As the Court put it, the second respondent’s conduct “constitutes conduct… likely to mislead or deceive”, and that finding became the foundation for every remedy that followed.</p>



<p class="wp-block-paragraph">For IP‑intensive organisations, this case illustrates how well‑structured IP governance translates directly into commercial leverage. Deakin’s ability to demonstrate ownership, reputation and goodwill — and to do so with procedural discipline — meant it could secure broad, future‑proofing injunctions, including restraints on using the “Blue Carbon Lab” name and logo and an order cancelling the respondent’s trade mark registration. The indemnity costs ruling reinforces another strategic lesson: thoughtful litigation strategy, including well‑timed settlement offers, can shift risk and cost exposure dramatically. The pattern is unmistakable: organisations that treat IP as a strategic asset — not an afterthought — are better positioned to control their narrative, protect their markets, and avoid expensive detours. </p>



<p class="wp-block-paragraph">You can read the full judgment here: <a href="https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2026/2026fca0583?utm_source=copilot.com" target="_blank" rel="noreferrer noopener">https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2026/2026fca0583</a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15419</post-id>	</item>
		<item>
		<title>A simple little decision brings an important reminder</title>
		<link>https://duncanbucknell.com/a-simple-little-decision-brings-an-important-reminder/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Fri, 08 May 2026 01:48:15 +0000</pubDate>
				<category><![CDATA[Commercial IP, deals and contracts]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Inform and improve your IP Strategy]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15407</guid>

					<description><![CDATA[The Davies v Lazer Safe decision is a timely reminder that in IP disputes, leverage often sits in the procedural details. The Court clarified that an old filing restriction—tied to documents from long‑finished litigation—had nothing to do with Mr Davies’ attempt to bring a new patent infringement claim. As Justice Colvin noted, the earlier direction “did not concern the filing of originating applications,”. The Court has now asked the Registrar to reassess... <a class="read-more" href="https://duncanbucknell.com/a-simple-little-decision-brings-an-important-reminder/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The <em><a href="https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2026/2026fca0428">Davies v Lazer Safe</a></em> decision is a timely reminder that in IP disputes, leverage often sits in the procedural details. The Court clarified that an old filing restriction—tied to documents from long‑finished litigation—had nothing to do with Mr Davies’ attempt to bring a new patent infringement claim. As Justice Colvin noted, the earlier direction “did not concern the filing of originating applications,”. The Court has now asked the Registrar to reassess the new documents, with timing potentially relevant to limitation periods.</p>



<p class="wp-block-paragraph">For businesses managing patents or broader IP portfolios, the message is clear: fresh acts of infringement can support fresh proceedings, even against familiar opponents, so long as you’re not trying to re‑run old arguments. The Court also reinforced that broad filing bans are exceptional and usually require a vexatious litigant order—useful for companies dealing with repeated or unmeritorious challenges.  In IP enforcement, procedural clarity isn’t housekeeping; it’s an important part of your strategy.</p>



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