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<channel>
	<title>Duncan Bucknell</title>
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	<link>https://duncanbucknell.com</link>
	<description>Strategic Intellectual Property</description>
	<lastBuildDate>Fri, 19 Jun 2026 01:58:31 +0000</lastBuildDate>
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	<url>https://i0.wp.com/duncanbucknell.com/wp-content/uploads/2023/06/cropped-DB-logo-1.png?fit=32%2C32&#038;ssl=1</url>
	<title>Duncan Bucknell</title>
	<link>https://duncanbucknell.com</link>
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<site xmlns="com-wordpress:feed-additions:1">63285024</site>	<item>
		<title>The Pharmaceutical Patent Cliff Has a Timetable — And It&#8217;s Public</title>
		<link>https://duncanbucknell.com/the-pharmaceutical-patent-cliff-has-a-timetable-and-its-public/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 02:00:00 +0000</pubDate>
				<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15534</guid>

					<description><![CDATA[IP Organiser&#8217;s recently compiled record of every pharmaceutical patent term extension granted in Australia maps roughly 1,600 extended patents across 850 products, and the patterns are worth reading closely. Activity is concentrated: a handful of originators (Novartis well out in front, then Pfizer, Roche, AstraZeneca and GSK) and just four attorney firms account for around three-quarters of all filings. The portfolio has also shifted decisively toward biologics and advanced therapies — antibodies,... <a class="read-more" href="https://duncanbucknell.com/the-pharmaceutical-patent-cliff-has-a-timetable-and-its-public/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">IP Organiser&#8217;s recently compiled record of every pharmaceutical patent term extension granted in Australia maps roughly 1,600 extended patents across 850 products, and the patterns are worth reading closely. Activity is concentrated: a handful of originators (Novartis well out in front, then Pfizer, Roche, AstraZeneca and GSK) and just four attorney firms account for around three-quarters of all filings. </p>



<p class="wp-block-paragraph">The portfolio has also shifted decisively toward biologics and advanced therapies — antibodies, RNAi agents, cell and gene therapies, radioligands and vaccines — using a regime originally built with small molecules in mind. And extension is not a formality: roughly one in eighteen applications was refused or withdrawn, and filings hit a record in 2025 before continuing into 2026. The window to apply is narrow and the eligibility rules unforgiving; the rights go to those who treat timing as a discipline, not an afterthought.</p>



<p class="wp-block-paragraph">The extended-expiry dates cluster heavily between 2030 and 2034 and stretch out to 2041 —  this is, in effect, a published timetable of when each competitor&#8217;s protection lapses and when generic or biosimilar entry opens. That is competitive intelligence for challengers and an early-warning system for incumbents. Look closer and you see the architecture: scores of molecules are defended not by one patent but by three or more separately extended patents layered around formulation, salt forms and methods of use. None of this happens by accident. </p>



<p class="wp-block-paragraph">Lifecycle protection is engineered years ahead — through disciplined filing strategy, deadline rigour and a deliberate stack of rights — the public record will reveal whether you did it well. </p>



<p class="wp-block-paragraph">Read the calendar and learn from it before your competitors do.</p>



<p class="wp-block-paragraph">Here&#8217;s the data: <a href="https://docs.google.com/spreadsheets/d/1wJ7OIdmSfBxNIjJnRDCBNwp2FEiJY74k/edit?gid=920856139#gid=920856139">https://docs.google.com/spreadsheets/d/1wJ7OIdmSfBxNIjJnRDCBNwp2FEiJY74k/edit?gid=920856139#gid=920856139</a></p>



<p class="wp-block-paragraph">Here&#8217;s Rodney Cruise&#8217;s post in LinkedIn: <a href="https://www.linkedin.com/feed/update/urn:li:activity:7464445225080557568/">https://www.linkedin.com/feed/update/urn:li:activity:7464445225080557568/</a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15534</post-id>	</item>
		<item>
		<title>The Rise of High-Impact Contributors in Modern Organizations</title>
		<link>https://duncanbucknell.com/the-rise-of-high-impact-contributors-in-modern-organizations/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 23:48:34 +0000</pubDate>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inform and improve your IP Strategy]]></category>
		<category><![CDATA[IP Management]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<category><![CDATA[Trade Secrets]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15448</guid>

					<description><![CDATA[The shift toward high‑impact individual contributors (ICs) is more than an organizational design trend. It signals a deeper structural change in how companies create, protect, and compound value. Elena Verna’s piece on the rise of the HI‑C (link below) shows how AI‑enabled autonomy lets one person deliver what previously required a coordinated team. That’s a productivity story on the surface, but the strategic layer is about control of know‑how, speed of iteration,... <a class="read-more" href="https://duncanbucknell.com/the-rise-of-high-impact-contributors-in-modern-organizations/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The shift toward high‑impact individual contributors (ICs) is more than an organizational design trend. It signals a deeper structural change in how companies create, protect, and compound value. Elena Verna’s piece on the rise of the HI‑C (link below) shows how AI‑enabled autonomy lets one person deliver what previously required a coordinated team. That’s a productivity story on the surface, but the strategic layer is about control of know‑how, speed of iteration, and the ability to turn insight into defensible advantage before competitors even mobilise. </p>



<p class="wp-block-paragraph">When individuals can run projects end‑to‑end, the organisation’s IP footprint becomes more fluid — and more dependent on whether leaders have built the systems to capture, protect, and leverage the innovation emerging from these autonomous workflows.</p>



<p class="wp-block-paragraph">Faster cycles mean more tacit knowledge being created in the flow of work, and more risk that it evaporates or walks out the door if not deliberately captured. The HI‑C model rewards those who can connect craft to commercial outcomes, which is exactly where disciplined IP strategy earns its keep: identifying what is strategically differentiating, locking in ownership early, and ensuring that rapid experimentation doesn’t outpace governance. </p>



<p class="wp-block-paragraph">The opportunity is clear — a leaner, more empowered organisation can generate more protectable assets, more quickly. The risk is equally clear — without structure, you end up with fragmented know‑how and no defensible position. The takeaway: if you’re flattening your org and accelerating execution, your IP strategy must flatten and accelerate with it. </p>



<p class="wp-block-paragraph">Read the original article <a href="https://substack.com/app-link/post?publication_id=1435249&amp;post_id=197715098&amp;utm_source=cross-post&amp;utm_campaign=10845&amp;isFreemail=true&amp;r=2er8ln&amp;token=eyJ1c2VyX2lkIjoxNDU3MTc4MzUsInBvc3RfaWQiOjE5NzcxNTA5OCwiaWF0IjoxNzc4Nzg2MjgxLCJleHAiOjE3ODEzNzgyODEsImlzcyI6InB1Yi0xNDM1MjQ5Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.29Z-ZZXePaQgK3XDI1XC8OSliyajDNcuXSJ3lClsjho">here</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15448</post-id>	</item>
		<item>
		<title>Strategic Amendments in Patent Litigation: Insights</title>
		<link>https://duncanbucknell.com/strategic-amendments-in-patent-litigation-insights/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Sun, 14 Jun 2026 23:14:00 +0000</pubDate>
				<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Management]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15443</guid>

					<description><![CDATA[Amending the basis of your validity challenge in patent litigation is never just a procedural move — it is a strategic play with real commercial consequences. What stands out in AstraZeneca AB v Pharmacor Pty Ltd (No 3) [2026] FCA 565 is a good reminder of how timing, clarity of theory, and disciplined framing of invalidity grounds will directly shape the Court’s willingness to let the patent challenger to expand its case.... <a class="read-more" href="https://duncanbucknell.com/strategic-amendments-in-patent-litigation-insights/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Amending the basis of your validity challenge in patent litigation is never just a procedural move — it is a strategic play with real commercial consequences. What stands out in <a href="https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2026/2026fca0565?utm_source=copilot.com" target="_blank" rel="noreferrer noopener">AstraZeneca AB v Pharmacor Pty Ltd (No 3) [2026] FCA 565</a> is a good reminder of how timing, clarity of theory, and disciplined framing of invalidity grounds will directly shape the Court’s willingness to let the patent challenger to expand its case. </p>



<p class="wp-block-paragraph">The Court allowed the obviousness and PTE‑related amendments because they were grounded, timely once recognised, and strategically coherent. But it refused the late‑breaking best‑method case because it was diffuse, exploratory, and would have derailed a tightly scheduled path to trial. Courts reward structured, well‑reasoned strategy and penalise fishing expeditions dressed up in pleadings.</p>



<p class="wp-block-paragraph">There’s a broader pattern worth noting. As product lifecycles shorten and regulatory‑linked patent extensions become more valuable, the strategic premium on precision increases. This judgment reinforces that your litigation posture is part of your IP strategy — not an afterthought. A party that cannot articulate its theory of invalidity early and with discipline risks losing the opportunity to run it at all. </p>



<p class="wp-block-paragraph">Conversely, a party that anticipates pressure points early, aligns its technical and legal teams, and builds a coherent narrative is better positioned to protect or challenge market exclusivity. </p>



<p class="wp-block-paragraph">Treat amendment decisions as strategic investments. The organisations that win are those that structure their IP strategy to move quickly, argue clearly, and keep the commercial timeline front of mind.</p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15443</post-id>	</item>
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		<title>Broader Claims, Weaker Patent? What Australia&#8217;s Latest Best-Method Ruling Means for Your Divisional Strategy</title>
		<link>https://duncanbucknell.com/broader-claims-weaker-patent-what-australias-latest-best-method-ruling-means-for-your-divisional-strategy/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 23:30:00 +0000</pubDate>
				<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15629</guid>

					<description><![CDATA[Widening a patent claim is never free. Every limitation you drop to capture more of the market quietly commits you to two things: a disclosure that actually supports the wider claim, and a priority date that can still carry it. Lose sight of either, and the broader claim becomes the weakest point in the portfolio. A recent Full Federal Court decision made the cost concrete — three jump-starter patents were held obvious,... <a class="read-more" href="https://duncanbucknell.com/broader-claims-weaker-patent-what-australias-latest-best-method-ruling-means-for-your-divisional-strategy/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Widening a patent claim is never free. Every limitation you drop to capture more of the market quietly commits you to two things: a disclosure that actually supports the wider claim, and a priority date that can still carry it. Lose sight of either, and the broader claim becomes the weakest point in the portfolio. A recent Full Federal Court decision made the cost concrete — three jump-starter patents were held obvious, several claims lost their earliest priority date and fell for lack of novelty, and the patents failed Australia&#8217;s best-method requirement.</p>



<p class="wp-block-paragraph">The strategic thread running through all three failures was the same: the patentee had broadened its divisional claims by removing specific limitations (a named switch type and a two-sensor arrangement), but the wider claims weren&#8217;t disclosed in the original PCT filing, so they slipped to a later priority date — and the Court confirmed that best method is assessed at the filing date of the <strong>divisional</strong>, not the parent, meaning improvements learned in the years between had to be disclosed and weren&#8217;t.</p>



<p class="wp-block-paragraph">A claim is only as strong as the disclosure and the priority date underneath it, and &#8220;broader&#8221; and &#8220;stronger&#8221; are not the same thing. Three checks are worth running across any portfolio built on divisionals: first, does each broadened claim still trace to disclosure in the earliest application, or has it drifted to a priority date that exposes it to intervening prior art; second, where you widened a claim by stripping a limitation, did you disclose the best method known <em>at the divisional filing date</em> for that broader invention; third, are you filing divisionals to protect genuinely distinct inventions, or simply to keep options open in a way that manufactures risk. </p>



<p class="wp-block-paragraph">Patentees should review portfolios for vulnerability to this ground and consider filing further divisionals to cure any later-discovered best method; international applicants are most exposed, since few jurisdictions outside Australia carry a standalone best-method requirement. Disciplined claim strategy, in the end, is knowing what not to claim — and knowing what you must disclose the moment you decide to claim it.</p>



<p class="wp-block-paragraph">Read the case here: <a href="https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/full/2026/2026fcafc0044">The NOCO Company v Brown and Watson International Pty Ltd [2026] FCAFC 44</a></p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15629</post-id>	</item>
		<item>
		<title>Your IP Strategy Is Only as Good as Your Board&#8217;s Questions</title>
		<link>https://duncanbucknell.com/your-ip-strategy-is-only-as-good-as-your-boards-questions/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 01:26:15 +0000</pubDate>
				<category><![CDATA[Brands and Trade Marks]]></category>
		<category><![CDATA[Copyright and Designs]]></category>
		<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Management]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<category><![CDATA[Trade Secrets]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15518</guid>

					<description><![CDATA[A McKinsey study found that 44% of directors said their boards simply reviewed and approved management&#8217;s proposed strategies—and only 10% felt they fully understood the industry dynamics they were governing. For IP-intensive businesses, that gap is expensive. Inventions, brands, data and know-how are often the real engines of return, yet they rarely attract the boardroom scrutiny reserved for revenue and margin. When directors can&#8217;t interrogate the IP position—freedom to operate, the durability... <a class="read-more" href="https://duncanbucknell.com/your-ip-strategy-is-only-as-good-as-your-boards-questions/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">A McKinsey study found that 44% of directors said their boards simply reviewed and approved management&#8217;s proposed strategies—and only 10% felt they fully understood the industry dynamics they were governing. For IP-intensive businesses, that gap is expensive.  Inventions, brands, data and know-how are often the real engines of return, yet they rarely attract the boardroom scrutiny reserved for revenue and margin. When directors can&#8217;t interrogate the IP position—freedom to operate, the durability of a competitive moat, where rivals are quietly filing—they end up approving strategies built on assumptions no one has tested. The result is familiar: defensible-looking plans that carry uninspected risk, and value drivers that go unmanaged precisely because they sit one layer below the numbers everyone watches.</p>



<p class="wp-block-paragraph">MicKinsey&#8217;s suggested remedy translates almost directly to IP. First, build genuine understanding of the landscape before reviewing any plan—treat the portfolio as a value driver, not a compliance line item. Second, force real debate before a strategy is set: ask what a competitor or an acquirer would do with your IP, and whether your protection actually maps to where you create value. Third, wrestle the options to the ground—build, license, acquire or divest—and tie each to capital and talent allocation rather than leaving it to legal housekeeping. Done well, this is what turns IP from a cost centre into a lever for bolder, better-resourced moves. </p>



<p class="wp-block-paragraph">The discipline isn&#8217;t about getting the filings right. It&#8217;s about how thoughtful owners decide where to compete. </p>



<p class="wp-block-paragraph">Worth a read: <a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/tapping-the-strategic-potential-of-boards">McKinsey, <em>Tapping the strategic potential of boards</em></a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15518</post-id>	</item>
		<item>
		<title>When Your Strongest Asset Is What You Leave Off the Label</title>
		<link>https://duncanbucknell.com/when-your-strongest-asset-is-what-you-leave-off-the-label/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 23:02:00 +0000</pubDate>
				<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15607</guid>

					<description><![CDATA[The most valuable thing a competitor can do to your patent is comply with the law around it. That is the quiet lesson for IP-intensive businesses in the US Supreme Court&#8217;s unanimous June 2026 ruling in Hikma v. Amarin (read it here). Amarin held a method-of-use patent on the cardiovascular indication for its drug Vascepa. Hikma launched a generic under a skinny label that carved out that patented use and kept only... <a class="read-more" href="https://duncanbucknell.com/when-your-strongest-asset-is-what-you-leave-off-the-label/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The most valuable thing a competitor can do to your patent is comply with the law around it. That is the quiet lesson for IP-intensive businesses in the US Supreme Court&#8217;s unanimous June 2026 ruling in <em>Hikma v. Amarin</em> (read it <a href="https://www.supremecourt.gov/opinions/25pdf/24-889_5i36.pdf">here</a>). </p>



<p class="wp-block-paragraph">Amarin held a method-of-use patent on the cardiovascular indication for its drug Vascepa. Hikma launched a generic under a <em>skinny label</em> that carved out that patented use and kept only the off-patent one. Amarin&#8217;s induced infringement claim leaned on the totality of Hikma&#8217;s conduct: its label, its leaflet, its website, its investor press releases. The Court was unmoved. Inducement requires <em>affirmative</em> steps to encourage infringement, it held — not statements a physician <em>could</em> read as encouragement, and certainly not routine regulatory compliance, standard equivalence language, or what the drug didn&#8217;t say. Omissions, vagueness and &#8220;obvious alternative explanations&#8221; don&#8217;t cross the line.</p>



<p class="wp-block-paragraph">For brand- side IP Managers, a second medical use patent is a real asset, if you can, figure out and claim all commercially viable indications &#8211; because the generic and biosimilar companies will.  For generics and biosimilar teams, it confirms that a disciplined carve-out plus genuinely neutral commercial conduct is a defensible launch strategy, though note that Australian courts (<em>Apotex v Sanofi</em>, the pregabalin litigation) look hard at real-world market behaviour and won&#8217;t always reach the same result. </p>



<p class="wp-block-paragraph">The takeaway for any IP-intensive organisation: your competitive position is decided long before litigation, in the choices about <em>what</em> you patent and <em>how</em> you behave commercially around it. Treat IP strategy as a business decision, not a filing exercise — and design your evidence trail, on both sides of the fence, before you need it.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15607</post-id>	</item>
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		<title>The Reverse Payment You Didn&#8217;t Know You Made</title>
		<link>https://duncanbucknell.com/the-reverse-payment-you-didnt-know-you-made/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 00:18:20 +0000</pubDate>
				<category><![CDATA[Commercial IP, deals and contracts]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Increase IP Value]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Pursue Excellence]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15514</guid>

					<description><![CDATA[A patent settlement can look perfectly clean on its face and still carry antitrust risk buried in its economics. That is the lesson from an $885 million jury verdict handed down in Boston this month, where Takeda was found liable for effectively paying a generic rival to keep its version of the IBS drug Amitiza off the market. There was no cheque labelled &#8220;reverse payment.&#8221; Instead, the plaintiffs pointed to the structure... <a class="read-more" href="https://duncanbucknell.com/the-reverse-payment-you-didnt-know-you-made/">Read More</a>]]></description>
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<p class="wp-block-paragraph">A patent settlement can look perfectly clean on its face and still carry antitrust risk buried in its economics. That is the lesson from an $885 million jury verdict handed down in Boston this month, where Takeda was found liable for effectively paying a generic rival to keep its version of the IBS drug Amitiza off the market. There was no cheque labelled &#8220;reverse payment.&#8221; Instead, the plaintiffs pointed to the <em>structure</em> of the deal — a 50% royalty that dropped to 15% if a second generic entered, and to zero with a third — and argued it gave Takeda every commercial reason not to launch its own authorised generic. The jury agreed, finding an implicit &#8220;no-AG&#8221; agreement and a large, unjustified payment under the <em>Actavis</em> rule of reason. It is the first time private plaintiffs have taken a pay-for-delay case all the way to a jury and won, and the damages could treble to roughly $2.5 billion.</p>



<p class="wp-block-paragraph">How you transfer value matters as much as whether you transfer it. Courts and juries will read the commercial logic of a settlement, not just its wording — and an arrangement engineered to suppress competition will be treated as exactly that, however carefully it is drafted. </p>



<p class="wp-block-paragraph">Tie any agreed entry date to a genuine, documented assessment of patent strength. Scrutinise royalty schedules, authorised-generic rights and every other lever for incentives that look exclusionary in hindsight. And note the timeline: a 2014 deal was still being unwound in 2026 — settlement decisions have a very long risk period. Strong IP strategy isn&#8217;t only about owning strong patents. It&#8217;s about structuring the deals around them so the economics tell the same story as the paperwork.</p>



<p class="wp-block-paragraph">Katten&#8217;s analysis of the verdict: <a href="https://katten.com/lessons-from-landmark-jury-verdict-in-amitiza-reverse-payment-antitrust-case">https://katten.com/lessons-from-landmark-jury-verdict-in-amitiza-reverse-payment-antitrust-case</a> — and the reporting from FiercePharma: <a href="https://www.fiercepharma.com/pharma/takeda-slapped-885m-verdict-pay-delay-antitrust-case">https://www.fiercepharma.com/pharma/takeda-slapped-885m-verdict-pay-delay-antitrust-case</a></p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15514</post-id>	</item>
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		<title>One Court, Many Borders: Why the UPC Just Redrew Your Litigation Map</title>
		<link>https://duncanbucknell.com/one-court-many-borders-why-the-upc-just-redrew-your-litigation-map/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 18:09:00 +0000</pubDate>
				<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[Inventions & Patents]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15596</guid>

					<description><![CDATA[The Unified Patent Court has signalled that its reach extends well beyond its own member states, and IP-intensive businesses should take note. In its 2 June 2026 decision in Fujifilm v Kodak, the UPC Court of Appeal confirmed that Article 34 of the UPC Agreement is not a territorial cap—where a defendant is domiciled in UPC territory, the Court can hear infringement claims tied to national designations of European patents in non-UPC... <a class="read-more" href="https://duncanbucknell.com/one-court-many-borders-why-the-upc-just-redrew-your-litigation-map/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The Unified Patent Court has signalled that its reach extends well beyond its own member states, and IP-intensive businesses should take note. In its 2 June 2026 decision in <em>Fujifilm v Kodak</em>, the UPC Court of Appeal confirmed that Article 34 of the UPC Agreement is not a territorial cap—where a defendant is domiciled in UPC territory, the Court can hear infringement claims tied to national designations of European patents in non-UPC countries, including the UK. The strategic point is that domicile, not the location of the alleged acts, is now the anchor. For patent owners, that opens a single forum to pursue cross-border relief that once required parallel suits in multiple jurisdictions. </p>



<p class="wp-block-paragraph">For potential defendants, it means a German (or other UPC-state) corporate footprint can pull your UK and other foreign exposure into one court—worth factoring into where you incorporate, manufacture, and hold title.</p>



<p class="wp-block-paragraph">But accepting jurisdiction is one thing; exercising it is another, and that distinction is where the commercial discipline lies. The Court built in safeguards through comity: it can grant relief on foreign designations subject to a condition that the patent isn&#8217;t later found invalid by the competent national court, giving defendants a clear incentive to move fast in national revocation forums if they want to resist a long-arm injunction. And clearing the jurisdictional hurdle guarantees nothing on the merits—Fujifilm&#8217;s UK claim ultimately failed because, under UK law, supplying goods abroad to a party that later imports them isn&#8217;t enough for joint tortfeasorship. </p>



<p class="wp-block-paragraph">The takeaway for IP strategy: map your domicile and supply-chain structure against this expanded reach, decide early whether to maintain or withdraw extra-territorial claims, and remember that winning jurisdiction is the start of the contest, not the end of it. </p>



<p class="wp-block-paragraph">Bristows&#8217; full Rapid Reaction analysis is worth reading in full: <a href="https://inquisitiveminds.bristows.com/post/102n0w7/rapid-reaction-upc-court-of-appeal-clarifies-the-approach-to-long-arm-claims-fu">https://inquisitiveminds.bristows.com/post/102n0w7/rapid-reaction-upc-court-of-appeal-clarifies-the-approach-to-long-arm-claims-fu</a></p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15596</post-id>	</item>
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		<title>When a Sign-Off Becomes Someone Else&#8217;s Design</title>
		<link>https://duncanbucknell.com/when-a-sign-off-becomes-someone-elses-design/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 23:28:00 +0000</pubDate>
				<category><![CDATA[Copyright and Designs]]></category>
		<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[IP Management]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Risk management]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<category><![CDATA[Trade Secrets]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15507</guid>

					<description><![CDATA[A confidential drawing sent to you for a single, narrow purpose does not become yours to repurpose — and treating it as though it does can unravel an entire IP position. That is the strategic core of the Full Federal Court&#8217;s decision in Comino v Watson Webb Pty Ltd [2026] FCAFC 66. A distributor received a manufacturer&#8217;s confidential engineering drawing to &#8220;sign off&#8221; before production, stripped the markings, and registered the design... <a class="read-more" href="https://duncanbucknell.com/when-a-sign-off-becomes-someone-elses-design/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">A confidential drawing sent to you for a single, narrow purpose does not become yours to repurpose — and treating it as though it does can unravel an entire IP position. That is the strategic core of the Full Federal Court&#8217;s decision in <a href="https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/full/2026/2026fcafc0066"><em>Comino v Watson Webb Pty Ltd</em> [2026] FCAFC 66</a>. A distributor received a manufacturer&#8217;s confidential engineering drawing to &#8220;sign off&#8221; before production, stripped the markings, and registered the design in his own name. The Court confirmed that the obligation of confidence bound him regardless of his own contribution to the design, and even though key witnesses were never called. </p>



<p class="wp-block-paragraph">For IP-intensive businesses the lesson is uncomfortable but clear: inbound IP is a constraint, not a windfall. Every drawing, sample and spec that arrives under an obligation of confidence narrows what you can later claim as your own — and disregard of that line is what invited additional damages here.</p>



<p class="wp-block-paragraph">The appeal is just as instructive for what it corrected. The Court set aside a constructive trust that had handed the manufacturer the entire design, because the distributor was a genuine co-designer — remedies track contribution, not punishment. More striking is the threats ruling: a letter demanding undertakings and reserving the right to sue is <em>prima facie</em> an unjustified threat unless you can prove infringement, and quietly dropping the claim later will not save you. </p>



<p class="wp-block-paragraph">Three takeaways for leaders and in-house counsel: </p>



<ol class="wp-block-list">
<li>fix ownership in writing before development starts; </li>



<li>treat others&#8217; confidential material as off-limits, not raw material; and </li>



<li>never send an enforcement letter you are not prepared to back in court.</li>
</ol>



<p class="wp-block-paragraph">Disciplined IP strategy is less about owning the most rights than knowing precisely how to use them.</p>



<p class="wp-block-paragraph"></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">15507</post-id>	</item>
		<item>
		<title>When the Monopoly Ends, Your Shape Has to Stand on Its Own</title>
		<link>https://duncanbucknell.com/when-the-monopoly-ends-your-shape-has-to-stand-on-its-own/</link>
		
		<dc:creator><![CDATA[Duncan]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 23:14:48 +0000</pubDate>
				<category><![CDATA[Brands and Trade Marks]]></category>
		<category><![CDATA[Copyright and Designs]]></category>
		<category><![CDATA[Develop IP]]></category>
		<category><![CDATA[Disputes and Litigation]]></category>
		<category><![CDATA[Enforce and defend your IP]]></category>
		<category><![CDATA[IP Rights]]></category>
		<category><![CDATA[Product Strategy]]></category>
		<category><![CDATA[Strategic Advice]]></category>
		<guid isPermaLink="false">https://duncanbucknell.com/?p=15502</guid>

					<description><![CDATA[A registered design buys you a finite head start, not a permanent moat. When it lapses, competitors are free — and, the law says, encouraged — to copy. The Federal Court&#8217;s decision in Bodum AG v H.A.G Import Corpn (Australia) Pty Ltd [2026] FCA 238 provides a good illustration. Bodum&#8217;s double-walled glasses enjoyed a decade of design protection; once it expired, Maxwell &#38; Williams openly copied the exact shape, admitted as much,... <a class="read-more" href="https://duncanbucknell.com/when-the-monopoly-ends-your-shape-has-to-stand-on-its-own/">Read More</a>]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">A registered design buys you a finite head start, not a permanent moat. When it lapses, competitors are free — and, the law says, encouraged — to copy. The Federal Court&#8217;s decision in <em>Bodum AG v H.A.G Import Corpn (Australia) Pty Ltd</em> [2026] FCA 238 provides a good illustration. </p>



<p class="wp-block-paragraph">Bodum&#8217;s double-walled glasses enjoyed a decade of design protection; once it expired, Maxwell &amp; Williams openly copied the exact shape, admitted as much, and sold a near-identical product more cheaply. Bodum tried to stretch its protection through misleading-conduct and passing-off claims, and lost. The strategic reason matters more than the result: Bodum had never built a <em>secondary reputation in the shape itself</em>. Consumers recognised the BODUM word mark and logo — not the bare silhouette. Ironically, the strength of the brand undercut the claim. Buyers identified the product by the name on it, so a glass without that name read as &#8220;not Bodum,&#8221; not &#8220;a cheaper Bodum.&#8221; Deliberate copying, the Court confirmed, is not the same as an intention to deceive — and a strong rival brand plus clear labelling will usually defeat the claim.</p>



<p class="wp-block-paragraph">For IP-intensive businesses, the lesson is about sequencing and evidence, not litigation. Treat every finite right — a design, a patent — as a window to build something durable, not as the protection itself. If a shape is commercially important, work deliberately to make it distinctive <em>of you</em>: promote the shape as a brand signifier, consider a shape trade mark (renewable indefinitely), and keep the proof — distribution figures, readership, campaigns that feature the shape without the logo. </p>



<p class="wp-block-paragraph">Bodum&#8217;s marketing was extensive but unfocused: the glasses were two of more than twenty-five double-walled designs, rarely shown unbranded, and the evidence of standalone shape recognition simply wasn&#8217;t there. The disciplined move is to convert a temporary monopoly into lasting brand equity <em>before the clock runs out</em> — and to document that recognition as you go, so the get-up can carry its own weight when the registration can&#8217;t. </p>



<p class="wp-block-paragraph">Full decision here: <a href="https://www.austlii.edu.au/cgi-bin/viewdoc/au/cases/cth/FCA/2026/238.html">https://www.austlii.edu.au/cgi-bin/viewdoc/au/cases/cth/FCA/2026/238.html</a></p>
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