Duchin Productions | Beverly, MA

Converting Radio Ads into Video

Admin — Fri, 13 Aug 2010 14:40:30 +0000

We recently posted information about converting print ads into video and here’s another suggestion. Convert audio from your radio spots to video. Radio ads tend to be really well produced and have strong messages and call-to-actions. The down side to radio is you have to get the timing right to make sure your audience: 1. is [...]

Converting Print Ads into Video

Admin — Fri, 13 Aug 2010 14:17:19 +0000

Don’t waste your print advertising! We have an inexpensive way to make your print ads available 24/7 by turning them into videos. If you’re tilting your head sideways and thinking we’re nuts, let us explain. Chances are, your ads have the following: - website - phone number - address - call-to-action - images of your products or services In the video production world, we [...]

Shoah Scroll video recording

Admin — Fri, 16 Apr 2010 16:47:59 +0000

We wanted to share the following as soon as possible however the video file is huge and we need to make some further tweaks to get it to play properly. We’re not ashamed to admit our own struggles with web video content. Thanks for your patience. Our friend David Moldau was putting on a [...]

Good questions to ask during customer video testimonials

Admin — Tue, 23 Mar 2010 18:40:09 +0000

We received a call from one of our good clients who was conducting a series of customer video testimonials out of state. She asked if we could put together a list of generic questions to ask the interviewee. Even though we weren’t the vendor, we always want to help our clients in need. The feedback [...]

Transform your static white papers into dynamic audio and video.

Admin — Mon, 18 Jan 2010 12:52:55 +0000

There are some incredible white papers available on the web offering compelling content, but for a variety of reasons they’re overlooked by your audience. They may as well be hidden. And if you’re fortunate enough for your article to be discovered, it may still go unread because of these fundamental reasons: 1: People want to [...]

LED Location Lighting: Faster, Better, Greener

Admin — Fri, 18 Dec 2009 16:25:10 +0000

So for anyone who’s ever been involved in a video shoot, you know there’s a lot of lighting involved. Indoor shooting, outdoor shooting, daytime or night, there are lights. Hot lights. Heavy lights. Lights with bulbs containing dangerous chemicals like mercury and phosphorous. What’s a video production company like Duchin Productions to do? Invest in LED [...]

An alternate approach to videotaping customer testimonials.

Admin — Fri, 18 Dec 2009 15:08:31 +0000

There are numerous advantages to having video testimonials on your website but what many don’t realize is they can really help with you Search Engine Optimization. The traditional approach is to get a room, set up some lights and bring your customers in to talk about your business. The downside of this is it’s not [...]

Video Branding Strategies

Admin — Tue, 15 Dec 2009 21:06:10 +0000

Video branding means different things to different people. For some, it’s simply a watermarked logo in the corner of the video frame, while for others it’s ensuring a consistent look and feel. Videos that we produce historically fall into two distinct categories: marketing and educational. Educational videos often get overlooked when it comes to branding. Let’s [...]

10 Tips to Make Webcams Look Great

Admin — Sun, 06 Dec 2009 21:26:33 +0000

We get many questions about webcams so we’re going to share some tips about how to get great images from your cameras. There’s a big misconception that you need an expensive camera to get great looking video. The truth is you can make just about any webcam look professional by following these simple tips. #1. Turn [...]

Video shoot with The DV Show

Admin — Sat, 01 Aug 2009 00:11:47 +0000

This video shoot was for long time friend Brian Alves, founder of The DV Show. He was hired by Beverly Iker to produce an exercise program for symphony orchestras that travel in buses. Location shoots are always tricky but the intense humidity made this particularly challenging. Our 90 year old talent, Bill, [...]