Duchin Productions | Beverly, MA

How long should a video be?

Admin — Fri, 20 Jan 2012 18:11:23 +0000

You can read all over the internet that videos should NEVER be longer than two or three minutes. When we get asked the same question, our response is “a video needs to be as long as it needs to be,” length should be the last thing on your mind. There’s no doubt that most videos [...]

QR Codes in videos

Admin — Mon, 16 Jan 2012 20:17:29 +0000

QR (Quick Response) codes are those funny square boxes you can find on all kinds of product. Invented back in the early 1990’s, they were initially used for inventory tracking. Companies are now using them for a wider range of applications including eCoupons and entertainment specials. In 2011, Duchin Productions started adding them to the [...]

Make your videos Timeless

Admin — Mon, 16 Jan 2012 20:08:28 +0000

Make your videos Timeless! One of our goals is to create videos that get used for years and years. The following tips will hopefully give you ideas to extend the shelf life of all your content. 1. Avoid “dating” references in favor of “recently” or “a while ago.” When you refer to specific dates, the content will [...]

Making Videos without Video.

Admin — Tue, 27 Sep 2011 13:25:18 +0000

We frequently get calls from people wanting to do videos on a limited budget. The following example shows how creative use of still photography and Photoshopped graphics can make really decent video. The key to doing this well is having a great script. A script to us is like the foundation of a house. If [...]

Surprising results from Facebook video tests.

Admin — Sun, 18 Sep 2011 21:07:49 +0000

For some time now, we’ve wanted to test the limits of uploading video to Facebook. We’ve learned some really interesting things that we wanted to share with our followers. The test clip used was pretty challenging for any streaming video site. It has fast motion, lots of bright spots and plenty of dark, shady areas. [...]

Tips for Production Assistants

Admin — Fri, 05 Aug 2011 16:35:36 +0000

Breaking into the world of production can be tricky but one of the best ways is to start as a PA (production assistant). Historically, the smaller the crew the more responsibility you’ll have but that’s not always the case. You can find yourself on high budget film shoots or small corporate videos. No matter what [...]

Video at NPR

Admin — Thu, 21 Jul 2011 13:53:49 +0000

"there's just no better way to see the country than at six miles per hour"

Google uses video to recruit

Admin — Fri, 27 May 2011 19:09:24 +0000

We frequently hear companies complain that it’s hard to find good people. The fact is good people want to work for great companies. So let’s assume you have a great company but it just doesn’t sound credible coming from you, the employer. There’s probably no better place to hear the truth than from actual employees. [...]

How to add video to your Linkedin profile

Admin — Fri, 27 May 2011 18:09:59 +0000

Linkedin continues to be one of the strongest ways to build your business or personal connections. New features are always being added and it’s important to check your profile frequently to see what the newest offerings are. What many people don’t know is you can have videos play directly on your profiles. There’re an array [...]

Guinness World Record Success

Admin — Fri, 20 May 2011 18:41:15 +0000

Back in 2010, we got a call about building a custom camera system for a world record attempt, crossing America in a wheelchair. The requirements were pretty extreme but as we learned more about the person and the purpose, we couldn’t say no. We had to build something that: - Continuously record for up to eight hours - [...]