Drift Effect Blog

Bleed Electric premiere their debut music video and offer insight into their three debut albums!

noreply@blogger.com (Drift Effect) — Fri, 06 Nov 2009 02:05:00 +0000

Hey there!

Check out the official debut music video for Altsounds.com owner
Chris "MUG5" Maguire's Bleed Electric's new video for "The Last Night
of 1989" here:

http://www.youtube.com/watch?v=5WBWezII01I

http://vimeo.com/7242337

The video is taken from ONE of their THREE up and coming albums
"Radio Friendly Unit Shifter" and the video sees Bleed Electric being
time warped back to 1989. SILK, SIEGE and MUG5 are transported to
December 31st 1989 to "party like a rockstar." You see the guys
playing cosmic synths at the Bleed Electric HQ, rocking out with our
friends and even singing away inside what they interpreted as the flux
capacitor of a Black Delorean, we kid you not. Where the fuck is Doc
Brown anyway? All these crazy shenanigans and unrelenting swagger
makes for a must see music video.

Bleed Electric also announce details of their three up and coming
debut full length albums and explain some insight into what is coming
for Bleed Electric over the next couple of years. The world needs to
watch out!

All music written, recorded, produced, mixed and mastered by Bleed
Electric

All video, art direction, production, special FX and editing by Bleed
Electric

THAT'S RIGHT FOLKS.....THEY DO IT ALL THEMSELVES!

THE BAND ARE AVAILABLE FOR INTERVIEWS AND EARLY DIGITAL REVIEW COPIES
OF THE SINGLE ARE AVAILABLE ON REQUEST. HIT ME UP WITH REQUESTS.

Official press release below and various images included. Let me know
what you think and if you have any questions or need anything at all!
Also please send over links over any news stories that go live.

Best,

Chris

-----------------------------------------------------------------------------------------------------------------------------------------------

FOR IMMEDIATE RELEASE:

**Bleed Electric release video for first double A side single The
Last Night of 1989 **

**The band explain their up and coming three albums, what it entails
and what you can expect from this exciting UK based trio.**

** October 26, 2009, 08:17 PM**

What happens when Altsounds.com owner Chris "MUG5" Maguire uses the
Altsounds recording studio (Screamadelica.co.uk) down days to create
music with no constraints and that is completely genre spanning? Bleed
Electric, the Cardiff based, genre spanning Hip-Hop / Alternative /
Electro band is the result. Consisting of MUG5, SILK and SIEGE, Bleed
Electric has been working hard in the studio solidly for the past year
and although Bleed Electric started as a solo project for Chris
âœMUG5â Maguire, the addition of SILK and SIEGE has changed the
entire dynamic for the better and Bleed Electric as an entity will
always need to include all three members as it is the collective of
MUG5, SILK and SIEGE that make Bleed Electric what it is today. What
has resulted, although all of which are still works in progress is not
one, not two, but three full length albums. What?! You heard me right!
Let me introduce you to the unorthodox world of Bleed Electric where
the band is responsible not only for the recording, production, mixing
and mastering of the music but also the entire video and art direction
due to having Multimedia Specialist Chris âœMUG5â Maguire at the
creative helm. Everything you see or hear from Bleed Electric was done
entirely by the band to allow Bleed Electric to be depicted both
sonically and visually exactly how they see and hear it in their
heads.

The first and key album is "The Butterfly Effect" which is a concept
album depicting a movie based storyline throughout. It focuses on the
key character Andy Turner who works a dead end office job and the
storyline showcases some terrible incidents on the night of his
birthday which result in a complete landslide of his soon to be
finished life. We're talking drug taking, schizophrenia, murders,
strip clubs, cop chases, hostages, SWAT teams, love, lust, death,
suicide and everything in between above and beyond. This is not your
happy ending and Bleed Electric does not tread lightly on "The
Butterfly Effect." Far from it in fact, whilst listening you are
likely to feel uncomfortable at various points as you are transported
sonically into the scenes themselves hearing things you wish you never
had - not in a âœthis music is badâ way but in a âœI canâ™t
believe the gore in thatâ horror movie kind of way. Due to the
artistic and adult oriented nature of "The Butterfly Effect," Bleed
Electric quickly realized that they needed some more radio friendly
tunes to help get their concept album out to the biggest audience
possible and thus the second, more radio and all ages
friendly album "Radio Friendly Unit Shifter" was born. Ironically
titled after the Nirvana track of the same name from their In Utero
album, its purpose is to be the major tool to get "The Butterfly
Effect" concept album out to the masses on the back of a polar
opposite pop song. Lulling the listener in with some smooth pop vibes,
before whacking them in the face with a dose of âœThe Butterfly
Effectâ reality!

Each of the two aforementioned albums will contain the exact same
amount of tracks. Why is that you ask? Because Bleed Electric will be
marketing the whole thing differently to everyone else too! Bleed
Electric will release each song off both albums as double A-side
singles over a period of 18 months, changing the meaning of the word
âœsingleâ and the purpose of them within the music industry. As
Bleed Electric believes in the power of music as a product each single
will contain music videos for both the "Radio Friendly Unit Shifter"
and "The Butterfly Effect" A-Sides. Each "Radio Friendly Unit Shifter"
video will be real music videos whereas each "The Butterfly Effect"
video will be much more like a movie with some small performances and
subtitled dialogue. Whilst we are on that topic, the A-Sides released
from "The Butterfly Effect" will be released in a non chronological
order so that the story is never completely revealed until the CD /
DVD album combo is released at the end of it all. Every song on "The
Butterfly Effect" will be released with roman numerals depicting its
place in the story and when combined together the concept album will
be revealed in movie form finishing off the story for everyone! Kind
of like collecting cards, you will want to collect all of the videos
and songs so you can start listening to the story running into one
another.

The first example of this is the first double A-Side single that will
be released on Altsounds Records in January 2010 which features â˜The
Last Night of 1989,â™ a song that sees SILK, SIEGE and MUG5 being
transported to December 31st 1989 to "party like a rockstar." You see
the guys playing cosmic synths in the Bleed Electric HQ, rocking out
with our friends and even performing inside the flux capacitor of a
Black Delorean, we kid you not. Where the fuck is Doc Brown anyway?

All this crazy shit and unrelenting swagger makes for a must see
music video in "The Last Night of 1989." â˜The Last Night of 1989â™
is an 80s inspired electro hip-pop track whilst it's polar opposite,
double A-Side from "The Butterfly Effect," 'XII. Special Weapons and
Tactics' is a song that mixes Death Metal and Hip-Hop and discusses
the situation of the main character Andy Turner who is stuck in a
Motel room with four hostages while the SWAT team get in their
positions to "take out" the perp. It's an action packed introduction
to "The Butterfly Effect" and will get you wondering what happened
before and what will happen next. This single will also feature two
remixes but again breaking the mould, Bleed Electric won't be
including remixes of the single tracks but will be releasing two
remixes on each single that showcase other up and coming singles
making each of them so packed to capacity that it is almost bursting.
Bleed Electric believes in artwork, video / film and music as a
package and thinks that the digital world is slightly ruining all of
this and they are trying to retain and introduce this quality of
product and workmanship in the digital realm.

So WTF is the third album you mentioned then? Well, Bleed Electric
love collaborations and their third album "It's a Brand Name" is
basically a remix double album from all of their favourite underground
remix artists. Some they found through listening to the remix artists
other remixes or original work, others were found through remix
contests and "It's a Brand Name" is a collection of other people's
interpretations of Bleed Electric songs. Phew. LESSON OVER! There was
just so much that needed to be said to explain the whole idea behind
Bleed Electric, their up and coming albums and what they have been
(and are) doing here. So now you know the score, what is this video we
were talking about?

Well, in preparation for Bleed Electric's debut single 'The Last
Night of 1989 / XII. Special Weapons and Tactics' released in January
2010 on Altsounds Records. Bleed Electric and Altsounds.com have just
released the debut video for 'The Last Night of 1989' which as
previously mentioned was HD filmed, directed, edited, special effected
and everything else by Bleed Electric over four days. The video cost
just £150 pounds to make and shows the band taking their careers into
their own hands. Consisting of 40 dancers, DJ Raheem from KISSâ™
scratch tactics, an airport, green screen action from the virtual
Bleed Electric HQ, the inside of what they a black Delorean's flux
capacitor would look like, to space and back this video is a thrilling
hip-pop ride from start to finish.

Watch 'The Last Night of 1989' Video right now:

http://www.youtube.com/watch?v=5WBWezII01I

http://vimeo.com/7242337

The 'XII. Special Weapons and Tactics' video will be shot at the end
of this month (October 2009) and if all goes to plan you will see a
Post Apocalyptic Bleed Electric rocking out with the Seven Piece Metal
band Kryophere, Burlesque dancers, fire breathers, SWAT teams, blood,
brutality, beatings, pit bulls, hostages and "The Butterfly Effect"
movie cut scene footage which will make for a complete opposite for
what is on display in â˜The Last Night of 1989â™ music video.

It is the hope of Bleed Electric that judgements will be made by
critics and music listeners that they either love or hate Bleed
Electric based on 'The Last Night of 1989' and its associated video
just to be hit sideways by 'XII. Special Weapons and Tactics.' Being
left wondering WTF just happened to them and turning the initial
lovers into haters and/or vice versa. Bleed Electric will always keep
you on your toes and will not be defined by a genre although one thing
that always remains is that no matter what genre Bleed Electric work
with the unmistakeable and original Bleed Electric sound is retained
meaning that once you are a fan of Bleed Electric you will always be a
fan at the same time expanding your musical horizons.

The next two years will see a great journey for Bleed Electric so
keep your eyes and ears peeled here for all the latest Bleed Electric
updates. And always remember that you heard and saw it here first!

The Last Night of 1989 / XII. Special Weapons and Tactics â" Double
A Side Single

SINGLE RELEASED January 2010 | Altsounds Records

Tracklisting:

A.The Last Night of 1989

AA. XII. Special Weapons and Tactics

B. IV. Birds as High as Planes

C. Eight Years Late For Dinner

To hear more Bleed Electric music go to their myspace page right now
by visiting Bleed Electric.com <http://www.bleedelectric.com/>
.

VIDEO INFORMATION AND CREDITS:

All music written, recorded, produced, mixed and mastered by Bleed
Electric

All video, art direction, production, special FX and editing by Bleed
Electric

THAT'S RIGHT FOLKS.....WE DO IT ALL OURSELVES!

Thanks to:

Richard Shelton for various camera operation, pinkpunkblue for his
beat detection animation, DVJ Million for some background animations,
Fahrenheit Dance Studios / Stereotype Cardiff Wales for providing the
dancers and choreography particularly Leighton Wall and all the solo
dancers, Callum Glover for his crazy ass dance moves, Seven Clothing,
KISS DJ Raheem for his Scratch Tactics, Richard Jackson for the venue
and John Sims for the pimp mobile.

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altsounds wants to keep up with you on Twitter

noreply@blogger.com (Drift Effect) — Fri, 06 Nov 2009 01:48:00 +0000

<http://twitter.com/>

altsounds wants to keep up with you on Twitter
To find out more about Twitter visit
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<http://twitter.com/i/6b6ddb150dddf3f8698b941f19a66d6b8b08bc5e?utm_medium=email&utm_source=invite&utm_campaign=twitter20081014103612>

Thanks,

â" The Twitter Team

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FahrenheitMediaGroup wants to keep up with you on Twitter

noreply@blogger.com (Drift Effect) — Fri, 06 Nov 2009 01:35:00 +0000

<http://twitter.com/>

FahrenheitMediaGroup wants to keep up with you on Twitter
To find out more about Twitter visit
http://twitter.com/i/6473eabe09cbe06e746957be86d337ae48b9f688
<http://twitter.com/i/6473eabe09cbe06e746957be86d337ae48b9f688?utm_source=invite&utm_campaign=twitter20081014103612&utm_medium=email>

Thanks,

â" The Twitter Team

**About Twitter**

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Tomorrow Night::Gettin' up there with JANUS

noreply@blogger.com (Drift Effect) — Thu, 05 Nov 2009 16:22:00 +0000

Hello again,

Just wanted to take a minute to remind all of you that we have a great show coming up Friday night at The Rock Nightclub in Maplewood, Minnesota. It is a great show not only because we love playing The Rock but also because we are playing with the band Janus, an up and coming band from Chicago that will absolutely blow your mind!!!!! Even though many of you may be unfamiliar with the band as of now, click here for a taste, that will not be the case as the days and months progress. Their new Album Red Right Return is amazing and is sure to spawn a couple of hit singles.

DO NOT miss out, this is a unique opportunity to experience a highly original national band that is BLOWING UP THE NATIONAL SCENE!!! You can request their single "Eyesore" on 93x. Don't be shy. The best thing about this show is the cost. Only $6. Next time they come through town they will undoubtedly be significantly more expensive. Did I not mention the lineup in support? Well that is not to be missed as well, of course your good friends in a band called Drift Effect will be playing as direct support. Also included on the bill is our comrades in East 18 from Iowa and Between Two Skies.

DO. NOT. BE. THE. ONE. TO. MISS. THIS. SHOW.

See you tomorrow!!!

--
DE - www.drifteffect.com

MySpace: www.myspace.com/drifteffect
Reverbnation: www.reverbnation.com/drifteffect
Facebook: http://www.facebook.com/pages/Drift-Effect/14616066062?ref=ts

***Sign up for TEXT MESSAGE ALERTS AND UPDATES @ www.broadtexter.com/drifteffect !***

***New Singles She Said, Morning and Dominie available @ iTunes, Amazon.com, Rhapsody, Napster, etc.***

New "Blog Spot"

noreply@blogger.com (Drift Effect) — Fri, 09 Oct 2009 22:21:00 +0000

Hey guys!

Check out our new blog...new info up!

Chicago!

noreply@blogger.com (Drift Effect) — Sun, 04 Oct 2009 22:58:00 +0000

On the road to The Elbo Room in Chicago! Follow Ben on Twitter @DEbenMPLS for pics and updates and watch the October video update on our YouTube Channel!

Sent from my BlackBerry® smartphone with SprintSpeed

October Video Update!

noreply@blogger.com (Drift Effect) — Thu, 01 Oct 2009 22:46:00 +0000

Watch the video update and subscribe to our YouTube Channel!

Drift Effect Showcasing in Chicago this Monday!

noreply@blogger.com (Drift Effect) — Tue, 29 Sep 2009 22:28:00 +0000

Yep, Monday night in Chi-town. The windy city. Home of the beloved White Sox.

Drip-drip goes the sarcasm! About the Sox...Chicago is actually pretty sweet...as we've found.

KMA Management has been kind enough to look our way and they've invited us down to play at the Elbo Room downtown Chicago Monday, October 5.

So, all you Chicagoans(?), come out and support us! We're gonna be showing off some of the new stuff we've been toying with in a killer room! See you there!

"Collective Experience" Tix Available Today from Ticketmaster!

noreply@blogger.com (Drift Effect) — Tue, 22 Sep 2009 21:47:00 +0000

Today's the day!

Go to Ticketmaster and pick up your tickets for October 23 at Station 4 in St. Paul, MN for the "Collective Experience" kickoff show!

THEY'RE ONLY $10 AND THERE'S NO SURCHARGE!!

Correction: Tickets on Sale TUESDAY, SEPTEMBER 22 @ 11AM

noreply@blogger.com (Drift Effect) — Fri, 18 Sep 2009 21:47:00 +0000

Sorry about that, tickets for the Collective Experience Tour kickoff show on October 23 at Station 4 in Saint Paul, MN will be on sale TUESDAY, SEPTEMBER 22 @ 11AM on Ticketmaster.com.

And, wait a tic, there's NO SURCHARGE!?!?!?!?!

That's right, no surcharge. $10. 18+. Let's do this thing.

Tickets Go On Sale tomorrow!

noreply@blogger.com (Drift Effect) — Fri, 18 Sep 2009 17:16:00 +0000

Ticketmaster will be putting up tickets for the October 23rd show at Station 4 tomorrow - Saturday, September 19.

We'll get the direct link to you asap or just search "Station 4" and scroll down to October 23.

Pick up your tickets before they're gone!

The Indie Show!

noreply@blogger.com (Drift Effect) — Thu, 17 Sep 2009 22:02:00 +0000

Come check us out on the Indie Show and send us to Las Vegas to compete against other independent artists (are there any better artists)?

Leave comments and feedback!!

Windows Live and Yahoo Instant Messaging!

noreply@blogger.com (Drift Effect) — Wed, 16 Sep 2009 23:12:00 +0000

You got a Windows Live or Yahoo account and want to hit up DE with questions about shows or event details?

Instant message Drift Effect at drifteffectmusic@hotmail.com or drift.effect@yahoo.com.

Sent from my BlackBerry® smartphone with SprintSpeed

Big Show @ Station 4, October 23rd!

noreply@blogger.com (Drift Effect) — Wed, 16 Sep 2009 21:24:00 +0000

We're doin' this one real big. Our boy in East Eighteen and Wasting Days are making the treck up here to rock this one out with us. More details to come but this won't be one you want to miss!

Tracking Photos

noreply@blogger.com (Drift Effect) — Tue, 15 Sep 2009 02:47:00 +0000

Head over to the Drift Effect Network or our Flickr page to see some photos of our work tonight tracking guitars.

Tracking Guitars Tonight...

noreply@blogger.com (Drift Effect) — Mon, 14 Sep 2009 22:08:00 +0000

We're shutting ourselves in tonight to track guitar parts over what we laid down over Labor Day weekend.

Follow @DriftEffect on Twitter for photos and updates on our progress!

DE on Flickr!

noreply@blogger.com (Drift Effect) — Mon, 14 Sep 2009 02:03:00 +0000

We thought to ourselves, who doesn't have a smartphone? Or digital camera that they bring EVERYWHERE? We joined Flickr so we can give you visually stimulating, artistic and emotionally traumatic pictures from shows and other happenings, like Marc surfing on the van, or Adam doing sweet ninja moves while Nate settles into the lock-solid defensive Turtle position.

If you're already on Flickr - find yourself at a show taking pictures of us doing such shenanigans (or playing on stage, yeah, we do that too), tag us, add us as a contact/friend, all that cool stuff. We'll be doing the same!

Check it out!

Obama Rally in Minneapolis!

noreply@blogger.com (Drift Effect) — Sat, 12 Sep 2009 22:16:00 +0000

Ben, Marc and Van were at the rally today for President Obama at the Target Center. Click here to see Ben's Facebook updates, photos and videos of the event!

Pre-Pro Wrap

noreply@blogger.com (Drift Effect) — Mon, 07 Sep 2009 23:14:00 +0000

We're back to civilization with 5 tunes roughly tracked. We worked "Plain", "Lotus", "Amethyst", "PMS" (don't have a name yet, and PMS is easier to say than Purple Marshmallow Surprise) and "Manic".

We're gonna keep workin' and get them to you ASAP!

Sent from my BlackBerry® smartphone with SprintSpeed

Pre-Pro Update 1

noreply@blogger.com (Drift Effect) — Sun, 06 Sep 2009 00:24:00 +0000

One song down!

We have "Plain" to a satisfying point. It's roughly laid down so into the ProTools notebook it goes!

Sent from my BlackBerry® smartphone with SprintSpeed

Pre-Production This Weekend!!

noreply@blogger.com (Drift Effect) — Fri, 04 Sep 2009 03:40:00 +0000

We are entirely amped to get this going! We'll be doing some pre-production work on some new material. Yep, that's our idea of fun over Labor Day!

As always, follow @DriftEffect for updates from us while we're working. Or head over to our Ning network and join the forum discussion we started...seriously, kind of likin' this Ning deal. You can become a member and talk about whatever you want...the Minneapolis scene, new music you're into, shows you're hittin' up. All that good stuff.

NEW MUSIC, STOKED!!!!

Ning.com

noreply@blogger.com (Drift Effect) — Tue, 01 Sep 2009 22:50:00 +0000

We're playin' around with Ning.com. Check it out and let us know what you think!

Apparently, it's a site that let's users be interactive with pages they like. Post your own blogs about DE. Add your own photos and videos of/about/regarding DE and stuff. We thought it was a cool idea.

Drift Effect Ning Page

@DriftEffect for #musicmonday on Twitter!

noreply@blogger.com (Drift Effect) — Mon, 31 Aug 2009 14:12:00 +0000

Recommend your favorite @DriftEffect songs for #musicmonday on Twitter!

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Hook up our boy Scott Hanson!

noreply@blogger.com (Drift Effect) — Sun, 30 Aug 2009 16:18:00 +0000

Scott Hansen, of Scott Hansen Productions, put together a video for his wife and entered it in a contest hosted by Pepsi/Rockband and it's a Top 5 finalist in the nation!!!

VOTE FOR THIS, DUDE! Not only is he a great guy, he's awesome at his craft! That's his wife in the video. Select the Bad Reputation video performed by One (Wo)Man Band!

If it were you, I know you would want to win so you could accept an MTV Music Award live on stage from P. Diddy...it's been one of my lifelong dreams.

Spread this around to your friends and let's hook this dude up!!

Thank you!

noreply@blogger.com (Drift Effect) — Sat, 29 Aug 2009 18:35:00 +0000

Thanks to everyone who came out to the show last night...it was a really good time and we hope you all got the rock out of your system with us.

We'll talk to you all again soon!