Dries Bultynck

Digital Business Analist / Performance Strategist

I'm Dries.
The internet is the best thing that happened to me.
I just rolled into, "this thing", 17 years ago
& I still LOVE it until this day!

I help e-commerce businesses stabilizing building brand and bottom line.

I do this by helping improving the customer experience, planning the marketing & maximizing the overall performance effectiveness of preferably slow or fast moving direct to consumer e-commerce brands in a pure online and retail context.

I need help with my e-commerce ➟ or with something specific

I worked for several brands

Throughout my agency, in-house and client-side experience, I've worked for several sizes of companies, several orders of budgets and all sorts of challenges.

There’s a shift happening right under the radar and I think it might be time to acknowledge the urge to jump on this intelligence train. The analytics scene is very much alive (and kicking) and above all, it’s changing, yet… a lot of people are still exploring their first encounter with any form of data or analytics. People who have mainly been using Google Analytics as an analytical toolset are not evolving to a next phase, while there’s so much opportunity to create added value with data and analytics, that we could easily broaden its scope to a more general term called intelligence. Short for, in the near future, probably more focused on, machine intelligence.

In the meantime, I’ve been following some courses in this thing called predictive analytics, basics in machine learning and started to experiment myself with custom tag management integrations to test one of the marketing analytics shifts, a more moment-driven approach instead of end-to-end goal-driven approach. It triggered me to discover R and play with it as well. On my radar is Python.

This is a personal and very broad view on analytics, where it’s probably heading in the next few years and why we all should think bigger about this topic, far beyond marketing & business analytics. Some of that in there as well, yet… a more holistic view on data, the use of intelligence and the world, right now. Ideas on how to look at this as an asset. An asset that uncovers intel about other assets. On intelligence as a whole. How we potentially can unlock it to drive prosperity.

One could describe Intelligence as the ability to connect the dots of any sort or form of intel and turn it into an output or an outcome. That’s somewhat applicable to any industry or topic even. Creative with Intelligence, as I like to call it, gains momentum as several trends are emerging.

Some of these trends are already happening as we speak. Some other items might sound a bit more futuristic, yet there are some signs and patterns noticeable that we’re heading in a specific direction. Read more ➟