Direct Selling - Luce and Associates

Nothing Good Happens Until Someone Makes a Sale!

Jennifer Fong — Fri, 26 Feb 2010 17:08:47 +0000

Years ago there was a commonly referred to business adage that went something like: “Nothing good happens in business until someone makes a sale!” Often said to hot shot newcomers to business, the obvious truth of the phrase was intended to keep everyone in the business focused on the idea that the end purpose of [...]

Direct Selling Teaches Valuable Life Skills

Jennifer Fong — Tue, 17 Nov 2009 16:20:09 +0000

Ever encounter someone who just does not understand what “work” is about? When it happens, whether dealing with a young person new to the job market, or mature individual who made it to middle age thinking that a job and an income are some type of mystical birth right, I always have two nearly simultaneous [...]

Creating the “Belief Multiplier Effect” in Your Business!

Jennifer Fong — Fri, 09 Oct 2009 17:10:50 +0000

After nearly 40 years in direct selling, I am a firm believer in what I have come to call the Belief Multiplier Effect. “What is it?’ you ask. The Belief Multiplier Effect (BME) is that sudden unexplainable upsurge in your direct sales business that goes well beyond what all your analysis and projections anticipated. Your [...]

Improving Customer Service to Your Sales Force: Outbound Calls

Jennifer Fong — Thu, 03 Sep 2009 17:04:55 +0000

by Chris Clark Is your customer service department the “bad guy?” Does your sales force continually complain about customer service? Whether those impressions are real, imagined or somewhere in between, you can do something about them. Over the next few weeks I’ll share simple, proven ways to combat the negative image Customer Service Departments sometimes develop. Let’s [...]

An Effective File Naming Strategy

Jennifer Fong — Fri, 28 Aug 2009 13:34:50 +0000

Do you spend a lot of time looking for information that you already have? I do, even though I’m very careful about creating folders, subfolders and everything else you’re supposed to do to keep computer files organized. Usually if I can’t find what I need, the reason is often the same. It has everything to [...]

It’s a Good Time to Run Against the Tide!

Jennifer Fong — Tue, 25 Aug 2009 12:30:08 +0000

Most people are still worried about the economy, hunkered in, saving more than they have in years….. just not spending. Even though most economists and business leaders think the worst has passed, that growth will start again in the 4th quarter, if it has not already, many consumers remain in the “bunker” mentality they have [...]

Why Now is the Time to Get Started with Social Media

Jennifer Fong — Mon, 24 Aug 2009 16:56:56 +0000

If you’re in direct sales, or considering starting a direct selling company, you may be wondering what all the fuss is about social media. Yes, you may have heard at your convention that members of the sales force are starting to use it for their direct selling businesses. Maybe some of your consultants [...]

Reading: When Party Plan and Social Media Collide

Jennifer Fong — Tue, 21 Jul 2009 15:38:44 +0000

Jennifer Fong, Social Media Associate, recently sat down with Luce & Associates President Alan Luce to answer the most common questions direct selling executives have about social media. The result is an article in this month’s issue of Direct Selling News. We invite you to read the entire article here: http://www.directsellingnews.com/index.php/site/entries_archive_display/when_party_plan_and_social_media_collide Few people in the [...]

Analytics are an Important Part of a Direct Sales Company’s Social Media Strategy

Jennifer Fong — Mon, 13 Jul 2009 13:58:25 +0000

I love analytics. I really do. In fact, I’ll go so far as to say I’m an analytics junkie. Why? Because analytics are validation. They show how your social media efforts are paying off, and what you should be spending your time on. It’s the hard data that you can use to find out if [...]

In Tough Times, Character Counts

Alan — Tue, 07 Jul 2009 13:38:51 +0000

A person's character determines their success as a leader in a direct sales business. Read more...