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	<title>Digital Media Buzz » DMB (Staff)</title>
	
	<link>http://www.digitalmediabuzz.com</link>
	<description>the voice of digital media</description>
	<pubDate>Mon, 15 Mar 2010 11:30:41 +0000</pubDate>
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		<title>Product Buzz: Apps With a Future</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/hVdpT4IivaI/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/product-buzz-apps-future/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 11:30:41 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
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		<guid isPermaLink="false">http://www.digitalmediabuzz.com/?p=8885</guid>

					<description><![CDATA[



By Ned Smith
Our Product Buzz section gives Digital Media Buzz the chance to kick the tires and get under the hood of a number of new and innovative products. We&#8217;ve taken a look at some of our recent Product Buzz selections and picked the ones we think have a strong shot at longevity.
Gold Standard
Our Product [...]]]></description>
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<p style="text-align: center;"><em><img class="aligncenter" title="product buzz winners" src="http://www.digitalmediabuzz.com/wp-content/themes/allure/images/productbuzzwinners.jpg" alt="" width="600" height="103" /><br />
</em></p>
<p><em></em></p>
<h3>By Ned Smith</h3>
<p>Our Product Buzz section gives Digital Media Buzz the chance to kick the tires and get under the hood of a number of new and innovative products. We&#8217;ve taken a look at some of our recent Product Buzz selections and picked the ones we think have a strong shot at longevity.</p>
<p><strong>Gold Standard<br />
<span style="font-weight: normal;">Our Product Buzz winner with both personality and prowess, is <a href="http://www.digitalmediabuzz.com/2009/12/appcelerator/" target="_blank">Appcelerator</a>. Its Titanium Platform is a free and open source application development platform that lets you create cross-platform,  native mobile and desktop  application experiences using existing Web skills like Javascript, HTML, CSS, Python, Ruby, and PHP. It can be invaluable to developers who have world-class Web skills but don&#8217;t have the expertise to port their apps into different languages. It saves time and money. It comes in both desktop and mobile flavors so you can cover all your online bases with a single code base. You get native power without having to acquire and maintain skills in languages such as Objective-C and Java. The company recently announced that it would add Apple&#8217;s iPad to its list of supported platforms.</span></strong></p>
<p>One app created with Appcelerator recently made headline news. <a href="http://traduiapp.com/" target="_blank">Tradui</a>, the first Haitian Creole to English translation app, is improving communication for on-the-ground aid workers during the earthquake crisis there. The idea for the app came from tech volunteers at CrisisCamp DC. <a href="http://www.intridea.com/" target="_blank">Intridea</a> engineers used Titanium and the HaitiSurf Creole Dictionary to develop and release iPhone and Android apps in just three days.</p>
<p><strong>Silver Salute<br />
<span style="font-weight: normal;">Twitter and a host of Twitter wannabes are good at keeping you connected with people and what they&#8217;re thinking about in 140 characters or less. But if you have more pressing business issues on your mind, like what&#8217;s happening to a sales account or when your new product will be going beta, they aren&#8217;t of much use. They follow people, not subjects. <a href="http://www.digitalmediabuzz.com/2010/01/tibbr/" target="_blank">Tibbr</a> takes a different approach. It lets you follow subjects as well as people.</span></strong></p>
<p>Built using TIBCO Silver — the first application delivery platform for cloud computing — tibbr utilizes the real-time publish-and-subscribe capabilities that TIBCO pioneered and integrates directly with any enterprise system. It lets staff follow business-critical topics within the enterprise in real time. It offers massive scalability, state-of-the-art security encryption, high availability and reliability. Tibco CEO Vivek Ranadive calls his company&#8217;s buttoned-up app, &#8220;Twitter on steroids for the enterprise.&#8221;</p>
<p>Currently being used Tibco employees, tibbr registration is now open for the soon-to-be-released public beta. Guess how Tibco&#8217;s employees will find out when it is set to go live?</p>
<p><strong>Bronze Bravos<br />
<span style="font-weight: normal;">Application plug-ins play a minor but often critical role in the software ecosystem. <a href="http://www.digitalmediabuzz.com/2009/12/xobni/" target="_blank">Xobni</a> is one those players waiting in the wings that can be a positive life (and sanity) saver by bringing order out of the chaos in your Outlook contacts and mailbox. Xobni is in-box spelled backwards</span></strong></p>
<p>But there&#8217;s nothing backward about what it can do for you. Xobni creates rich profiles for every person you&#8217;ve ever communicated with- even people cc&#8217;ed in emails. These profiles contain relationship statistics, contact information, threaded conversations, shared attachments, and information on that contact pulled from social networks, including LinkedIn, Facebook, Twitter, Yahoo Mail, Skype and Hoovers. Type-A personalities will be tamed by its blazing fast search speed, some 50 times faster than Outlook&#8217;s native capability. It also greatly simplifies finding attachments, an incalculable boon for those who are memory-challenged. Xobni is The Little Plug-in that Could.<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span></p>
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		<title>Mad Men 360: Augmented Reality Breaks New Ground in Advertising</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/lzUSXbMa0NU/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/mad-men-augmented-reality/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 11:30:35 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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							<description>By Ron Callari


Mobile Advertising will set some new ground rules that will differentiate it from traditional ads in other mediums. Brands and advertising agencies are in development now to determine how to engage and target audiences to interact with a product or service using augmented reality overlays. Experience dating back to the Mad Men of [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/lzUSXbMa0NU" height="1" width="1"/&gt;</description>
					
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		<title>AppMakr</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/DXtu73rGWcg/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/appmakr/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 11:30:18 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
		<category><![CDATA[Product Buzz]]></category>

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		<guid isPermaLink="false">http://www.digitalmediabuzz.com/?p=8851</guid>

		
							<description>You&amp;#8217;ve got a website and you&amp;#8217;re already publishing content to the web via RSS and Atom feeds, Twitter, iTunes podcasts, Flickr streams and more. Now you want to promote your site by creating an iPhone/iPod Touch app. That process can take months and involve hefty development fees. AppMakr, a new system from PointAbove, lets you [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/DXtu73rGWcg" height="1" width="1"/&gt;</description>
					
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		<title>Using Social Media In the Workplace</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/Dx5kRing2ZM/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/social-media-in-workplace/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 11:30:42 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
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		<guid isPermaLink="false">http://www.digitalmediabuzz.com/?p=8879</guid>

		
							<description>By James Zipadelli
A survey by Accenture says that everyone needs to learn how to use technology and the knowledge that young adults age 14-27 — millenials — bring to the workplace, because the &amp;#8220;old&amp;#8221; IT rules need not apply.
In, &amp;#8220;Jumping the Boundaries of Corporate IT: Accenture Global Research on Millenials Use of Technology&amp;#8221; young adults [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/Dx5kRing2ZM" height="1" width="1"/&gt;</description>
					
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		<title>How to Cross Promote: The Interactive Solution</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/ITZ9j1_-bb8/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/promote-interactive-solution/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:43:35 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Insider Profile]]></category>

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							<description>Insider Profile: Stephen Strong, Global Director of Interactive, Alberto Culver
Stephen Strong, global director of Interactive, Alberto Culver, oversees interactive marketing strategies for brands such as TRESemme, Nexxus, VO5 and Noxzema. He has been with Alberto Culver for a year and a half.
Prior to that, Strong was the director of interactive for Draftfcb&amp;#8217;s Chicago office for eight [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/ITZ9j1_-bb8" height="1" width="1"/&gt;</description>
					
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		<title>Cloudkick</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/R3jEdyIotv4/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/cloudkick/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 11:30:53 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
		<category><![CDATA[Cloud Computing]]></category>

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							<description>The digital counterpart of that old business chestnut that you can&amp;#8217;t manage what you can&amp;#8217;t measure may be, &amp;#8220;You can&amp;#8217;t manage what you can&amp;#8217;t monitor.&amp;#8221;  Nowhere is that more true than when you&amp;#8217;re trying to take advantage of cloud services and are using multiple providers. They all have different dashboards, which makes monitoring their performance [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/R3jEdyIotv4" height="1" width="1"/&gt;</description>
					
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		<title>Developers Mixed on Yahoo!’s Open Strategy</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/zUEAb-QXaMk/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/developers-mixed-yahoo/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 11:30:52 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
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		<guid isPermaLink="false">http://www.digitalmediabuzz.com/?p=8871</guid>

		
							<description>By John Greaves
Yahoo! has unveiled its Open Strategy to mixed reviews. The strategy, which is designed to fit in with Yahoo!&amp;#8217;s commitment to make its platform more social, is meant to make it easier for developers to build. According to the Y!OS introduction on the Yahoo! Developers Network Blog, &amp;#8220;Through YOS, we&amp;#8217;re rewiring Yahoo! so [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/zUEAb-QXaMk" height="1" width="1"/&gt;</description>
					
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		<title>Google Broadband: One Giant Step For Google</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/yrKMT3OpGN0/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/google-broadband-giant-step/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 11:30:55 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
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		<guid isPermaLink="false">http://www.digitalmediabuzz.com/?p=8867</guid>

					<description><![CDATA[

By James Zipadelli
Google is planning on building and testing its own high-speed broadband networks in select U.S. cities, the company announced in its blog recently. The company has put out a request for information (RFI) until March 26 to see how many communities want to participate in this experiment. A Google spokesman says, &#8220;We will [...]]]></description>
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<p><div class="wp-caption alignleft" style="width: 360px"><img class=" " title="Google broadband" src=" http://www.digitalmediabuzz.com/wp-content/themes/allure/images/googlebroadbandAPlarge.jpg" alt="" width="350" height="228" /><p class="wp-caption-text">Image courtesy of Associated Press</p></div></p>
<p><em></em></p>
<h3>By James Zipadelli</h3>
<p>Google is planning on building and testing its own high-speed broadband networks in select U.S. cities, the company announced in its blog <a href="http://googleblog.blogspot.com/2010/02/think-big-with-gig-our-experimental.html" target="_blank">recently</a>. The company has put out a request for information (RFI) until March 26 to see how many communities want to participate in this experiment. A Google spokesman says, &#8220;We will connect at least 50,000 and potentially up to 500,000 people, in one or more trial communities across the country.&#8221;</p>
<p>One city that is participating in Google&#8217;s experiment is Baltimore, Md. A team of technology and business leaders began working Feb. 22, and entrepreneur Dave Troy says Baltimore&#8217;s government and research institutions are also on board. &#8220;We hit the ground running,&#8221; Troy says. &#8220;We have world-class research institutions (the <a href="http://www.umd.edu/" target="_blank">University of Maryland </a>and <a href="http://www.jhu.edu/" target="_blank">Johns Hopkins University</a>). One of the things Google listed is 3-D medical technology. This is something that Hopkins has done. We can do that right here.&#8221;</p>
<p>According to Troy, there were other reasons Google&#8217;s experiment benefits the city. For example, Baltimore&#8217;s proximity to Washington, D.C., makes it helpful if there is a question on regulations. The American Recovery and Reinvestment Act, which President Obama signed Feb. 17, 2009, included <a href="http://www.broadband.gov/recovery_act.html" target="_blank">the Broadband Initiatives</a>, which has essentially the same goal: to &#8220;accelerate broadband deployment in unserved, underserved, and rural areas and to strategic institutions that are likely to create jobs or provide significant public benefits.&#8221; Troy says that Google&#8217;s experiment helps because it creates competition. &#8220;Not only is Google getting access to more people, but they are doing it by using an open access approach,&#8221; Troy says.</p>
<p>Asked for clarification, the Google spokesman says, &#8220;We will allow third parties to offer their own Internet access services, or other services, using our network. We believe this approach will maximize user choice as well as spur greater innovation and competition. Most providers in Europe and many places elsewhere in the world operate open access networks.&#8221;</p>
<p>The <a href="http://www.ncta.com/" target="_blank">National Cable &amp; Telecommunications Association</a>, which represents cable operators, is optimistic. &#8220;We look forward to learning more about Google&#8217;s broadband experiment in the handful of trial locations they are planning, says spokesman Brian Dietz. &#8220;The cable industry has invested $161 billion over the past 13 years to build a nationwide broadband infrastructure that is available to 92 percent of U.S. homes, and we will continue to invest billions more to continually improve the speed and performance of our networks and provide tens of millions of consumers with the best possible broadband experience.&#8221;</p>
<p>Not everyone is pleased with Google&#8217;s experiment, however. Scott Cleland, president of Precursor and chairman of NetCompetition.org, called Google&#8217;s announcement a &#8220;PR stunt.&#8221;</p>
<p>&#8220;This is classic Google,&#8221; Cleland says. &#8220;Everything is about them. When the nation is trying to move from a jog to a run, they&#8217;re wanting to take airplane rides.&#8221; Cleland says the timing of the announcement was poor because it coincided with the <a href="http://www.broadband.gov/" target="_blank">National Broadband Plan</a>.</p>
<p>&#8220;They want a gigabit to the home, which is 50 times more than people have right now, and there aren&#8217;t any applications other than Google&#8217;s plan that takes advantage of that network,&#8221; Cleland says. &#8220;Google is the biggest bandwidth consumer in the world because YouTube broadcasts over the Internet and it&#8217;s 14 times bigger than any video broadcaster. Google is constantly crawling the trillion pages on the Internet.&#8221;</p>
<p>AT&amp;T spokesperson Jenny Bridges was cautiously optimistic. &#8220;We commend (<a href="http://www.fcc.gov/commissioners/genachowski/" target="_blank">FCC</a>) Chairman (Julius) Genachowski for his plan to set an ambitious goal for broadband deployment in America,&#8221; Bridges says. &#8220;But in setting a 100mb goal, the FCC surely recognizes the massive investment by the private sector that will be required. As the Commission&#8217;s own broadband team estimated, it would cost an additional $350 billion to bring 100mb service to every household in America. It is thus all the more important that the FCC resist calls for extreme forms of regulation that would cripple, if not destroy, the very investments needed to realize its goal.&#8221;</p>
<p>Verizon Wireless spokesman James Smith says, &#8220;The Internet ecosystem is dynamic and competitive, and it&#8217;s delivering great benefits to consumers. Google&#8217;s expansion of its networks to enter the access market is another new paragraph in this exciting story.&#8221; To learn more about Verizon&#8217;s network, VerizonFIOS, click <a href="FiOS%20Fact%20sheet%204Q09%201-21.doc" target="_blank">here</a>. VerizonFIOS serves 16 states including Maryland and Washington, D.C., according to the fact sheet.</p>
<p>Baltimore&#8217;s Troy says the benefits for the city from Google&#8217;s experiment are just beginning. &#8220;It will make Baltimore a world-class destination for technology entrepreneurs,&#8221; Troy says. &#8220;It also will keep people here that might go somewhere else. The combination of those two things makes it extremely compelling.&#8221;<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span></p>
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		<title>Collecta</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/q-p8S2Udq6M/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/collecta/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 11:30:36 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
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							<description>Here&amp;#8217;s a great way to enrich your website or blog content: embed a free widget from Collecta that provides streaming, real-time content centered on search terms that are relevant to your audience.  If you&amp;#8217;re a developer of apps for the mobile devices, for example, you could customize the widget to search for information about iPhone [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/q-p8S2Udq6M" height="1" width="1"/&gt;</description>
					
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		<item>
		<title>PositionApp</title>
		<link>http://feedproxy.google.com/~r/DigitalMediaBuzz/~3/1WAZ2SxY0u0/</link>
		<comments>http://www.digitalmediabuzz.com/2010/03/positionapp/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:30:29 +0000</pubDate>
		<dc:creator>mavrasin</dc:creator>
		
		<category><![CDATA[Product Buzz]]></category>

		<category><![CDATA[apps]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[software development]]></category>
		<guid isPermaLink="false">http://www.digitalmediabuzz.com/?p=8845</guid>

		
							<description>With over 100,000 apps available in the iTunes app store, it&amp;#8217;s hard to keep track of who&amp;#8217;s on first in terms of popularity. If app-watching ever gets certified as an Olympic event, you might want to spend some time training with yet another iPhone app, PositionApp. This new app from a UK/Sweden digital design studio [...]&lt;img src="http://feeds.feedburner.com/~r/DigitalMediaBuzz/~4/1WAZ2SxY0u0" height="1" width="1"/&gt;</description>
					
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