<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>Digital Marketing Trends</title>
	
	<link>http://www.digitalmarketing.co.nz</link>
	<description>Hints &amp; Tips for Local Business Owners</description>
	<lastBuildDate>Sat, 21 Aug 2010 23:08:00 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/DigitalMarketingNews" /><feedburner:info uri="digitalmarketingnews" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>DigitalMarketingNews</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Email – Why So Bad at Selling?</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/lOwY-tQleFw/</link>
		<comments>http://www.digitalmarketing.co.nz/email-marketing/email-why-so-bad-at-selling/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 23:08:00 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[eMail Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/email-marketing/email-why-so-bad-at-selling/</guid>
		
			<content:encoded><![CDATA[Having worked and monitored multiple email campaigns over the years, I’ve come to some conclusions. Firstly, as a way to get quick sales, email, although simple, cheap and convenient, isn’t good. 

Read more on Email &#8211; Why So Bad at...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/lOwY-tQleFw" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/email-marketing/email-why-so-bad-at-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/email-marketing/email-why-so-bad-at-selling/</feedburner:origLink></item>
		<item>
		<title>The Death of Direct Mail</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/JTAUlpQ43yY/</link>
		<comments>http://www.digitalmarketing.co.nz/direct-mail/the-death-of-direct-mail/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:11:18 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/direct-mail/the-death-of-direct-mail/</guid>
		
			<content:encoded><![CDATA[By Drayton Bird

A while back, my Australian partner Malcolm Auld sent me a piece by a ‘marketing expert’ named Tom Evans, which stated that &#34;direct mail for customer acquisition is dead.&#34; You should still put your money into direct...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/JTAUlpQ43yY" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/direct-mail/the-death-of-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/direct-mail/the-death-of-direct-mail/</feedburner:origLink></item>
		<item>
		<title>Sell to Home Owners? Here’s a Gem</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/wq0jpU4Y1rg/</link>
		<comments>http://www.digitalmarketing.co.nz/direct-mail/sell-to-home-owners/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 01:16:12 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/?p=6994</guid>
		
			<content:encoded><![CDATA[Sometimes it&#8217;s a obvious things that can make a big difference. How would you like to double your mailing response rates AND sales within 30 days?  Here&#8217;s an idea I stumbled on courtesy of the Dan Kennedy website here.  (I&#8217;m a big...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/wq0jpU4Y1rg" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/direct-mail/sell-to-home-owners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/direct-mail/sell-to-home-owners/</feedburner:origLink></item>
		<item>
		<title>Google Video – The Secret Sauce</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/ckGU-P-_DaM/</link>
		<comments>http://www.digitalmarketing.co.nz/video-marketing/google-video/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 00:41:49 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Video Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/?p=6964</guid>
		
			<content:encoded><![CDATA[We don&#8217;t normally think of video as a marketing channel, however it does make lots of sense. We&#8217;ve all been watching and coerced by TV ads for 50 years, and having your own Youtube video channel brings it all within the reach of small...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/ckGU-P-_DaM" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/video-marketing/google-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/video-marketing/google-video/</feedburner:origLink></item>
		<item>
		<title>More caffeine anyone?</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/NdA414fV1ac/</link>
		<comments>http://www.digitalmarketing.co.nz/search-marketing/more-caffeine/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 00:25:52 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/?p=6953</guid>
		
			<content:encoded><![CDATA[This month Google upgraded their search engine to a more efficient structure. Called &#8216;Google Caffeine&#8216; it&#8217;s a revamp of Google’s indexing infrastructure.

Previously, Google’s crawling and indexing systems worked as batch processes...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/NdA414fV1ac" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/search-marketing/more-caffeine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/search-marketing/more-caffeine/</feedburner:origLink></item>
		<item>
		<title>Mobile Web – What’s going wrong?</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/Fup9fzqdXwk/</link>
		<comments>http://www.digitalmarketing.co.nz/iphone/mobile-web/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 05:25:06 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/?p=6931</guid>
		
			<content:encoded><![CDATA[A month dominated by mobile stories here and worldwide. One article in ISM from the UK quoted the local Google head as predicting that by 2013 internet access will involve more mobiles, than laptops or desktop PCs!

Read more on Mobile Web &#8211;...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/Fup9fzqdXwk" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/iphone/mobile-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/iphone/mobile-web/</feedburner:origLink></item>
		<item>
		<title>Help! My business Sucks!</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/7aK_7o9fYEE/</link>
		<comments>http://www.digitalmarketing.co.nz/industry-secrets/my-business-sucks/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 22:39:11 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Trends, Tips, Oddities]]></category>
		<category><![CDATA[Video Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/industry-secrets/help-my-business-sucks/</guid>
		
			<content:encoded><![CDATA[I recently came across a small business entrepreneur Andrew Lock. This guy is making a fortune on ebay and gained a high profile in the US. He starts with the premise that conventional marketing is dead and a waste of money. Any small business still...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/7aK_7o9fYEE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/industry-secrets/my-business-sucks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/industry-secrets/my-business-sucks/</feedburner:origLink></item>
		<item>
		<title>Don’t compare mobile to email marketing</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/LkBxYI_j5U8/</link>
		<comments>http://www.digitalmarketing.co.nz/iphone/compare-mobile-email/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 21:29:38 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/iphone/dont-compare-mobile-to-email-marketing/</guid>
		
			<content:encoded><![CDATA[Mobile marketing is very different from email and it has to be done right. If your existing email strategy is to build the largest email database possible, then mobile needs to be about building a database of your best and most loyal customers....<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/LkBxYI_j5U8" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/iphone/compare-mobile-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/iphone/compare-mobile-email/</feedburner:origLink></item>
		<item>
		<title>Mobile Marketing – Some Real-world Stats</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/FTbf3tt59vI/</link>
		<comments>http://www.digitalmarketing.co.nz/iphone/mobile-marketing-some-real-world-stats/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 22:34:05 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Restaurants]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/iphone/mobile-marketing-some-real-world-stats/</guid>
		
			<content:encoded><![CDATA[It’s hard to get numbers on mobile marketing’s effectiveness locally, since we’ve hardly started here in NZ, even though our mobile phone penetration and usage is high. (In Japan mobile marketing + coupons are commonplace). However I recently came...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/FTbf3tt59vI" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/iphone/mobile-marketing-some-real-world-stats/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/iphone/mobile-marketing-some-real-world-stats/</feedburner:origLink></item>
		<item>
		<title>Googles Local Business Bonanza</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/a6ALghgE4Ko/</link>
		<comments>http://www.digitalmarketing.co.nz/search-marketing/local-google-listing/#comments</comments>
		<pubDate>Tue, 25 May 2010 20:28:58 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/websites/local-google-listing-bonanza/</guid>
		
			<content:encoded><![CDATA[Most small businesses with local customers have been slow to appreciate and utilise Google search to grow their sales and  provide sales leads. Not so for the business leaders who now invest much of their marketing budgets into GoogleAds, email...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/a6ALghgE4Ko" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/search-marketing/local-google-listing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/search-marketing/local-google-listing/</feedburner:origLink></item>
		<item>
		<title>Social Media – I was Wrong</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/kre5uMOBl7Q/</link>
		<comments>http://www.digitalmarketing.co.nz/social-media/i-was-wrong/#comments</comments>
		<pubDate>Thu, 20 May 2010 01:22:26 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/?p=6603</guid>
		
			<content:encoded><![CDATA[I must admit, a year ago I wondered why I even bothered reading about social media. I didn&#8217;t see the point of it for sales. All the businesspeople I spoke to then that had setup a Facebook page or Twitter account simply didn&#8217;t see the...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/kre5uMOBl7Q" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/social-media/i-was-wrong/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/social-media/i-was-wrong/</feedburner:origLink></item>
		<item>
		<title>Your Customers have gone Mobile – Have YOU?</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/KkqhLY6fNZg/</link>
		<comments>http://www.digitalmarketing.co.nz/iphone/your-customers-have-gone-mobile-have-you/#comments</comments>
		<pubDate>Wed, 19 May 2010 09:05:06 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/iphone/your-customers-have-gone-mobile-have-you/</guid>
		
			<content:encoded><![CDATA[It’s a key question for those in business. 

As always, it seems consumers are way ahead of the game. Mobile phones are now a big part of daily life with text messaging the most common activity for most of us. It’s rapidly taking over other key...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/KkqhLY6fNZg" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/iphone/your-customers-have-gone-mobile-have-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/iphone/your-customers-have-gone-mobile-have-you/</feedburner:origLink></item>
		<item>
		<title>How often should you mail?</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/guKULqKS3s0/</link>
		<comments>http://www.digitalmarketing.co.nz/email-marketing/how-often/#comments</comments>
		<pubDate>Fri, 14 May 2010 22:54:18 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[High Response]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/direct-mail/how-often-text/</guid>
		
			<content:encoded><![CDATA[Marketing today should start with building up a database of your existing, best customers &#8211; Don&#8217;t waste too much time  seeking out new ones, which always takes longer and is 5x more costly.  And every promotion designed for existing...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/guKULqKS3s0" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/email-marketing/how-often/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/email-marketing/how-often/</feedburner:origLink></item>
		<item>
		<title>Tri-Messaging. The Best Digital Marketing Mix?</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/_8ZRLJMyjww/</link>
		<comments>http://www.digitalmarketing.co.nz/industry-secrets/tri-messaging-the-best-digital-marketing-mix/#comments</comments>
		<pubDate>Sun, 09 May 2010 04:35:31 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Trends, Tips, Oddities]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/industry-secrets/tri-messaging-the-best-digital-marketing-mix/</guid>
		
			<content:encoded><![CDATA[I’m on a lot of mailing lists. One very interesting newsletter arrived recently from Lyris, an innovative email marketing provider in the US.&#160; The topic was very new.&#160; Tri-messaging, being an integrated blend of email, mobile and social...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/_8ZRLJMyjww" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/industry-secrets/tri-messaging-the-best-digital-marketing-mix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/industry-secrets/tri-messaging-the-best-digital-marketing-mix/</feedburner:origLink></item>
		<item>
		<title>Firms Hold Fast to Snail Mail</title>
		<link>http://feedproxy.google.com/~r/DigitalMarketingNews/~3/TMiQ6SQiWoA/</link>
		<comments>http://www.digitalmarketing.co.nz/direct-mail/firms-hold-fast-to-snail-mail/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 21:57:56 +0000</pubDate>
		<dc:creator>Kevin T</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[High Response]]></category>

		<guid isPermaLink="false">http://www.digitalmarketing.co.nz/direct-mail/firms-hold-fast-to-snail-mail/</guid>
		
			<content:encoded><![CDATA[Despite the Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers

Wall Street Journal, 12 January 2010

Looking to cut costs amid the recession, Alicia Settle initially thought it would be a...<br/>
<br/>
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]<img src="http://feeds.feedburner.com/~r/DigitalMarketingNews/~4/TMiQ6SQiWoA" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.digitalmarketing.co.nz/direct-mail/firms-hold-fast-to-snail-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.digitalmarketing.co.nz/direct-mail/firms-hold-fast-to-snail-mail/</feedburner:origLink></item>
	</channel>
</rss><!-- Dynamic page generated in 0.693 seconds. --><!-- Cached page generated by WP-Super-Cache on 2010-09-07 21:36:21 -->
