Digital Marketing Inner Circle

Phoenix Nest will Replace Baidu Classic in 2 Weeks

matt@sinotechgroup.com.cn (Matt McDougall) — Sat, 21 Nov 2009 09:27:00 +0000

For the past month the R&D team have been working on the integration of SinoMaximizer with the new Baidu Professional edition (called Phoenix Nest) This new platform will officially take over Baidu Classic edition (the Baidu bidding rank) in about 2 weeks (December 1st). These two systems Baidu have been running side by side for about 8 months but like all 'classic' systems before it, the end is nie.

Ready for Social Media Marketing?

matt@sinotechgroup.com.cn (Matt McDougall) — Sat, 21 Nov 2009 07:01:26 +0000

When looking at 2010, I am one of the pundits suggesting "social media marketing" will be a core component of almost all digital campaigns. Given this, I would argue that marketing leaders should get their marketing organizations prepared for social marketing with the following three insights.

Sex Sells…Or Does It in China?

matt@sinotechgroup.com.cn (Matt McDougall) — Sat, 21 Nov 2009 03:08:00 +0000

Three males talking about "sex" while have a cold drink would be something happening in every bar around the world on Friday night. But these three males happen to be some of the leaders of digital marketing firms in China, so when talking about 'sex' and sex appeal' it was in regards to making online campaigns more effective.. Basically, we came to the conclusion that old adage "sex sells"still holds true, even in China. Just the form that this takes if different to the Western markets given the social and political nature of China.

ad:tech Beijing: Metrics to Social Media Campaign Effectiveness

matt@sinotechgroup.com.cn (Mike Pereira) — Wed, 18 Nov 2009 12:23:00 +0000

Many good ideas and thoughts emerged in this panel session, not least among them is the fact that there is no one-size-fits-all formula for SM metrics. In addition, tools and technology are not a 100% replacement for personal engagement with customers. That said, the tone of the panel – and of the Ad Tech conference as a whole – is that SM offers the opportunity to engage and support brand advocates, who become an extension of the brand’s own marketing department.

ad:tech Beijing: Mobile Media - Future Advertising Dimensions

matt@sinotechgroup.com.cn (Mike Pereira) — Wed, 18 Nov 2009 12:15:48 +0000

I attended a very interesting panel on mobile Internet at Ad Tech. Neil Ducray, Managing Director of touchmedia talked about the success of touchmedia's in-taxi cab, web connected screens. A lot is happening from this platform that illustrates the power of mobile Internet.

ad:tech Beijing: ROI Justification in the Digital Age

matt@sinotechgroup.com.cn (Mike Pereira) — Wed, 18 Nov 2009 03:12:59 +0000

SY Lau, EVP Online Media, Tencent presented "ROI Justification in the Digitial Age: Recognizing the power of social media". SY echoed the theme of his presentation last year, praising President Obama as the greatest hero of social media. Leveraging social media, Obama won the election last year under the promise of change, and SY noted that business leaders hope the China market will also deliver better results than before.

ad:tech Beijing: Finding the Luxury Voice Online

matt@sinotechgroup.com.cn (Mike Pereira) — Wed, 18 Nov 2009 03:00:58 +0000

Philippe Lamy, EVP Luxury Product Division, L’Oreal gave a highly instructive presentation on the role of social media in the digital marketing mix. Luxury brands have been working to figure out how they will leverage the Internet in China. L’Oreal does 3 billion RMB in retail sales in China, and top brands include Lancome, shu uemura, Giorgio Armani, Kiehl's, and Yves Saint Laurent.

ad:tech Beijing: Keynote Opener

matt@sinotechgroup.com.cn (Mike Pereira) — Wed, 18 Nov 2009 02:47:54 +0000

SinoTech Group was the official blogging partner for ad:tech Beijing. As such, I had the opportunity to listen to the keynote opener, Shaun Rein, Founder & CEO, China Market Research Group.

Taobao, an Authoritarian Socialite?

matt@sinotechgroup.com.cn (BuzzandtheCity) — Sat, 14 Nov 2009 04:36:30 +0000

Brian Clarke wrote in his book, about Google in Authority rules : “People respond to and follow important people more than others. And Google ranks important pages and sites higher than others.”

Vogue's performance vague in China

matt@sinotechgroup.com.cn (Christophe Depeux) — Wed, 11 Nov 2009 01:59:25 +0000

A study shows how the website of a prominent fashion magazine in China loads poorly as compared to its competitors, and why this could affect its ad revenues.