Digital Buzz Blog

Adidas Advergame: Teamgeist

Fethi Uluak — Wed, 11 Nov 2009 18:11:25 +0000

North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based and [...]

Vodafone: BlackBerry Hideout

Fethi Uluak — Tue, 10 Nov 2009 16:43:02 +0000

Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch universities. [...]

OfficeMax: Elf Yourself 2009 Goes Live!

Aden Hepburn — Tue, 10 Nov 2009 12:45:02 +0000

It’s live! Some doubted it would return, but Elf Yourself from OfficeMax is back and has just gone live today for it’s 4th year of elfing action! This year you can create up to 5 elves and select from various dancing styles like hip-hop, dance, country and more… It looks and feels about 99% the same, [...]

NY Times Takeover: Apple Switcher Cams

Aden Hepburn — Mon, 09 Nov 2009 13:09:10 +0000

Apple’s Mac vs Pc campaign is getting a free re-invented with the release of windows 7 providing the creative teams a mass of new ammunition to play off. This is the latest in a string of rich media takeovers by Apple on the NY Times website, they are always full video and perfectly executed for the space [...]

XBOX: Lips Jukebox Social App

Aden Hepburn — Mon, 09 Nov 2009 12:52:12 +0000

AKQA and XBOX have teamed up to launch a new game called Lips – Number One Hits. So to help generate buzz they created a social app using Facebook Connect to import photos from your profile and then overlay a range of lip-syncing videos to create animations of you and your friends singing some of [...]

Google Maps Streetview GPS Navigation Demo

Aden Hepburn — Sun, 08 Nov 2009 12:04:49 +0000

If you’ve been considering the new Droid phone, then this is going to be your new inbuilt GPS app! Google Maps streetview GPS is in beta and should ship with the new Droid phone on the opensource Android 2.0 platform. The video above is a demonstration from the Google product team running the navigation project [...]

Live YouTube Petition: Raise Your Voice

Aden Hepburn — Sun, 08 Nov 2009 08:17:50 +0000

In December world leaders will attend the COP15 Summit which is being billed as the most important climate meeting in a decade, if you listen to the media! To help raise climate awareness in the lead-up, Israeli agency Mizbala & Tv station Tel Aviv have created a very cool video, so cool infact it’s actually an interactive petition [...]

Live From Inside The Nike Human Race 10k!

Aden Hepburn — Sat, 07 Nov 2009 09:16:38 +0000

The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. But this year, BBDO Argentina decided to do something a little different, they’ve covered it live from inside the actual race with a mashup of voice + twitter and google maps combined with real time broadcasting of [...]

PANTURAL: Mind Blowing Interactive 3D Short

Peter Yesawich Jr — Sat, 07 Nov 2009 00:33:10 +0000

Here is some eye candy for everyone. This mind-blowing interactive short was created by Pantural, he is a cult figure on the 3D VFX scene and occasionally gets time to create his own work. The interactive design+ development mediums utilized for the production were modeling, animation and rendering. The products utilized were 3DS Max 2008, Mudbox, After Effects, [...]

Video: The Google Story

Aden Hepburn — Thu, 05 Nov 2009 13:44:38 +0000

It almost doesn’t seem fair that this is such a short video. But either way, it’s a great way to admire what Google has done over the last 11 years. They started out from Stanford (who’s Business & Entrepreneur iTunes lectures I listen to often!) as a project that has since created a global domination of information [...]

Mini & Krink Team Up With Dripping Ink

Aden Hepburn — Thu, 05 Nov 2009 13:27:43 +0000

I love it when brands try something different and stop advertising to start creating. It engages people on another level, provides them with a connection that previously didn’t exist. It creates the best brand campaigns when done right. Nike do it with urban artists and sporting stars, Adidas with street soccer heroes and designer types while Coke [...]

Chorus: Social iPhone App Recommendations

Aden Hepburn — Tue, 03 Nov 2009 13:16:23 +0000

Meet Chorus, a new iPhone app that helps you sort through the 100,000+ apps to recommend just the ones your closest friends and favorite reviewers are downloading! If you’re like me, there always seems to be at least 10 apps for every type your looking for, they all have good star ratings in the App Store and your never sure if [...]

Melbourne Cup Sweep Organiser Site!

Aden Hepburn — Mon, 02 Nov 2009 13:10:22 +0000

If you live in Australia, you’ll know today is the Melbourne Cup (Australia’s biggest horse race) and with that comes the usual headache of organising the office sweep… Printing the coupons, cutting them out, calculating the winnings and collecting money from everyone! Painful! Well that was worst job in the agency for a few years until TAB [...]

Video: Creating Digital 3D Graffiti Art

Aden Hepburn — Mon, 02 Nov 2009 12:54:08 +0000

This is a very cool project from Evan Roth. Called Digital Blackbook, Evan’s software takes standard Graffiti and creates these amazing 3D perspective drawings on the fly. I’m not sure what use there is for this, but his digital art experience is touring the globe and recently stopped off in Hong Kong with a video [...]

Google Wave’s Funky Maintenance Page

Aden Hepburn — Mon, 02 Nov 2009 12:31:24 +0000

So how often do you see a page like this on Google? Graphically designed, almost creative, quirky copy writing, animated even? Almost never, let alone as a “maintenance” page for Google Wave… Ok so it makes complete sense for Wave, but rarely do you see anything like this from Google! So enjoy the moment, or perhaps what might be [...]

20 Years: Berlin Wall Educational Experience

Aden Hepburn — Sun, 01 Nov 2009 11:56:44 +0000

It’s been 20 years since the fall of the Berlin Wall, and to celebrate a German paper called the “Berliner Morgenpost” has launched an interactive experience to educate us about the entire event. It contains animations, interviews, photos and 3D interactive elements to tell the story… Shame it’s not in English though, because I can’t [...]

Columbia Sportswear: A Recycled Box Life

Aden Hepburn — Sun, 01 Nov 2009 11:17:20 +0000

This is a great eco-friendly initiative from Columbia Sportswear, it not only helps save the environment, but ads a level of engagement around every delivery! The new campaign is pretty simple, when ordering online you can elect to get your goods delivered in a “box for life” used box, each one contains a unique QR [...]

V Australia: One Way Ticket Facebook App

Aden Hepburn — Fri, 30 Oct 2009 12:41:27 +0000

V Australia launched their first Facebook app last week, a clever campaign based around a new term called “Frienemy [Frie•ne•my]“, you know the mates you have that just get on your nerves? Well V Australia’s Facebook App called One Way Ticket lets you nominate a “Frienemy”, who can be sent to the destination of their choice anywhere [...]

Bayer’s HQ Turns Into LED Billboard

Aden Hepburn — Thu, 29 Oct 2009 11:39:16 +0000

In January I posted about one of the first buildings to use individual LED’s to create a digital billboard, it was called the Rundle Lantern in Adelaide, Australia. It used about 1,000 big LED’s to great effect. But this takes the cake, it’s the Bayer Headquarters in Germany, wrapped in 5.6 million LED’s covering the entire 17,500 [...]

Prius iPhone App Controls Times Square!

Aden Hepburn — Thu, 29 Oct 2009 11:22:31 +0000

This video shows off the new Prius iPhone Campaign where users can download an app, create drawings on the fly and add content live to the massive screens in Times Square. There have been similar campaigns created with bluetooth, but nothing of this scale, location or prominence. The iPhone App has 4 different modes, with the most [...]

Google: The Web In 5 Years From Now

Aden Hepburn — Thu, 29 Oct 2009 10:59:14 +0000

Following on from the post below, I thought this is a little more palatable… It’s a 6 minute TubeChop of the interview where Gartner ask Eric Schmidt, the CEO of Google, what he thinks the web will be like in 5 years time! It’s not a super techy interview, so everyone should be get a little [...]

Gartner Analysts Interview Google CEO (45mins)

Aden Hepburn — Thu, 29 Oct 2009 10:47:23 +0000

Every year there is a massive IT Conference / Expo called Symposium that is for the top end of the tech town, your CIO’s and Tech directors .etc and the biggest feature this year was a 45 minute interview of Eric Schmidt, CEO of Google on all sorts of interesting things… If you’ve got the time, [...]

Google Social Search Demonstration Video

Aden Hepburn — Tue, 27 Oct 2009 13:24:38 +0000

So you’ve probably heard a fair bit of the hype around Google Social Search being launched this week, but are thinking what the hell is that, or better yet, how does it work for me? The video above on Google Social Search gives you a pretty quick demo from Maureen Heymans, tech lead on the [...]

Google Chrome Launches YouTube Takeover

Aden Hepburn — Tue, 27 Oct 2009 13:09:00 +0000

Google Chrome has launched a profile on YouTube dedicated to its “themes” and along with it, a very nice takeover ad with some great music. It highlights the artists and themes that Google Chrome are pushing to make the web a little less grey! It takes you on a journey from a standard grey browser [...]

CNN.com Launches New Re-Design

Aden Hepburn — Mon, 26 Oct 2009 14:02:54 +0000

CNN have just launched their long awaited re-design to mixed reviews. And I must say it’s kind of not what I expected. There seems to have been a big focus on making everything smaller, contrary to current design trends, and with news sites, people tend to scan headlines and that will be a whole lot [...]

SlideShare: Social Business By Design 2.0

Aden Hepburn — Mon, 26 Oct 2009 13:36:40 +0000

This is a neat presentation by David Armano. It’s about the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction. Filled with some great slides and even better visuals, it’s well worth flicking through the 90 odd slides. Some of [...]

BFA: Like Twitter For Good Deeds!

Aden Hepburn — Mon, 26 Oct 2009 11:25:19 +0000

What’s the most awesome thing you’ve done recently? So it’s something good right, but did you get any recognition for it?! Well a new social startup is riding on the fact that people want to brag about how good they’ve been, or at least tell the world! Instead of reading tweets about “boring” things like “leaving for [...]

X3 Studios: Flash Based Wallpapers

Aden Hepburn — Sun, 25 Oct 2009 13:05:08 +0000

This is something a little different for a Monday morning! X3 Studios (a Romanian agency) recently won an FWA for their self made “wallpaper” app. It’s an online flash based app that allows you to create some amazing wallpapers in real time as if you were in photoshop. Complete with hundreds of textures, graphics and some great blending/editing functionality, [...]

New Mac Ad: Windows 7 Broken Promises

Aden Hepburn — Sun, 25 Oct 2009 09:50:14 +0000

Ahhh, I was wondering how long it would take for Mac to launch a windows 7 ad, 0 days ofcourse! It’s another in their series of Mac vs PC ads which no matter how many I see, ever fail to feel like the campaign should take a new direction. However, I’m sure Mac have bigger [...]

Volkswagen Launch New GTI With iPhone App

Aden Hepburn — Fri, 23 Oct 2009 13:50:56 +0000

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So the [...]

Malibu Drink Mixer – Hear Your Drink

Aden Hepburn — Thu, 22 Oct 2009 22:09:01 +0000

Malibu & Great Works have come up with a way for you to hear what your favorite cocktail sounds like. They grabbed a team of DJ’s and mixed up over 600 beats for 81 drink recipes. So you can either find the best tune and start drinking the corresponding drink or get your favourite drink and enjoy [...]

NikeID iPhone App – Customise On The Fly

Aden Hepburn — Wed, 21 Oct 2009 23:42:19 +0000

Nike have just released an iPhone App for the NikeID Store. It’s slick, a great interface and has a whole bunch of cool features like point-n-shoot, so when you take a photo, the app will transfer the key colour palate from that image straight onto sets of shoes for you to start customising. You’ll also be able to [...]

Droid Does: iPhone Killer Pre-Launch Viral

Aden Hepburn — Tue, 20 Oct 2009 11:29:39 +0000

This is an interesting way to launch what Google, Motorola & Verizon are hoping to be the iPhone Killer. A home made animation (with an ‘ok’ sound track) that clearly ticks off all the things that an iPhone Doesn’t do, before ending with a weird digital static transition & web address. It’s a massive stab at [...]

Who’s Your Sad Friend: Facebook App

Aden Hepburn — Tue, 20 Oct 2009 08:41:04 +0000

Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

Editors PR Hack: Google Street View Mashup

Aden Hepburn — Sun, 18 Oct 2009 11:33:27 +0000

There is an easy way to get great PR. Do something different, but these days in the digital world it’s pretty hard, a lot of what is currently “possible today” has already been done, and the good ideas, done to death. But this interesting Google Maps mashup (launched as a supposed ”hack in google maps”) got some [...]

Google Wave: A Cinema Experience

Aden Hepburn — Sun, 18 Oct 2009 11:05:43 +0000

Joe Sabia from Whirled Interactive and good mate Scott Chan got their Google Wave invites (just like me now! Thanks Craig!) and from the first moment, thought they could create a better video than all the other virals out there trying to showcase how Google Wave works. They came up with this, the Google Wave Cinema: Pulp [...]

Live Art Interaction Via Twitter!

Aden Hepburn — Thu, 15 Oct 2009 13:12:39 +0000

What’s twitter good for? Ok, thousands of things, but at a top level, strip out the spam and you’re left with a whole lot of live action. So how do you capitalize on live action? Engage followers and collaborate to offer them something they can be apart of. That’s exactly what Johanna Basford is currently doing live on twitter. A [...]

Braquo: The YouTube Takeover Experience

Aden Hepburn — Thu, 15 Oct 2009 12:42:28 +0000

(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]

Video: The Social Media Guru

Aden Hepburn — Wed, 14 Oct 2009 13:13:49 +0000

There isn’t a lot to say about this video, but it made me laugh out loud more than once. Not sure if that was because I’d had a glass of red or because it is very very true! In finding this video, I’ve also found a dam good tool in XtraNormal, an online tool that [...]

Levi’s: Go Forth Experience

Aden Hepburn — Tue, 13 Oct 2009 13:06:24 +0000

Wieden Kennedy & Levi’s have launched a serious brand experience campaign that mixes online and offline with treasure hunts and problem solving challenges in this hugely detailed online competition based on the legendary Grayson Ozias IV, an American explorer from the 1890s and friend of Levi Strauss’ nephew Nathan. It’s essentially a massive treasure hunt with [...]

Adobe Launches Photoshop iPhone App!

Aden Hepburn — Sun, 11 Oct 2009 11:35:00 +0000

Finally! Adobe has launched a Photoshop iPhone App that gives you some of the simplest and also most powerful tools that people love about Photoshop… and best of all, it’s FREE. It works almost entirely off touch-gestures instead of using dials and sliders .etc like most other apps or indeed the desktop versions of Photoshop. The [...]

Plugin: Live Twitter Feeds Into Powerpoint!

Aden Hepburn — Sun, 11 Oct 2009 10:36:45 +0000

There isn’t a conference or professional gathering lately that doesn’t give a special #hashtag to the event so it can be tracked and trended on Twitter as the audience tweets about how good, bad or ugly the presentation is. I stumbled across this cool looking twitter plugin for Microsoft Powerpoint that basically lets you insert one of 4 [...]

Mum 2.0 – Social Network Etiquette Videos

Aden Hepburn — Sun, 11 Oct 2009 07:39:41 +0000

Telstra in Australia has launched a brave new campaign called Mum 2.0 – the digital makeover. It comes on the back of research where it found over 70% of Aussie mums use social networking platforms and tools to keep in touch with family. So DDB Sydney came up with a campaign that aims to give mums [...]

MySkyStatus: Social Updates In The Air

Aden Hepburn — Sat, 10 Oct 2009 05:08:10 +0000

Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]

Chicks Rule The Social Web

Casey Glass — Wed, 07 Oct 2009 11:24:42 +0000

David McCandless over at Information is Beautiful brings the awesome yet again with this great infographic on the gender balances in social networks, and its quite clear from the data that the fairer sex is the most dominant one. If you’re looking for more detailed demographics on these sites or others, you can find all this [...]

Losing To The Social Web: Visualized

Aden Hepburn — Tue, 06 Oct 2009 13:02:30 +0000

A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace [...]

Will Social Product Development Work?

Aden Hepburn — Tue, 06 Oct 2009 11:30:00 +0000

Everything seems to be going social these days. Every business wants a part of it and everyone is already doing it. So how about if you took the “group” product development strategies from some of the biggest companies in the world and threw them out there so people can to collaborate in creating new products [...]

The Rio 2016 Olympic Bid Video

Aden Hepburn — Mon, 05 Oct 2009 02:22:54 +0000

In case you havn’t already seen it, I thought I’d post up the official Rio 2016 Olympic Bid Video. It’s beautifully shot, isn’t over the top and to me, really showcases the every day lifestyle that I’d think Rio was all about. In fact, the footage kind of reminds me of Australia’s lifestyle in a lot of [...]

The Google Wave Concept Visualization

Aden Hepburn — Sat, 03 Oct 2009 05:17:30 +0000

If you’re like me and don’t have your Google wave invite (please send me one!) just yet, then this might be the closest thing you have to understanding how it actually works and what you might use it for! Google wave is such an advanced communication tool, that it’s actually defined as a new communication medium. So [...]

100 Greatest Hits Of YouTube in 4 Mins!

Aden Hepburn — Thu, 01 Oct 2009 12:11:39 +0000

So while I’m in viral mode I thought I’d better post up the other great video I found tonight that will bring back a lot of funny memories from emails in years gone bye! Check out what’s hitting the charts this week with over 1.5 million views so far, it’s called the 100 Greatest Hits [...]