Digital Buzz Blog

Volkswagen “The Original Click” YouTube Ads

Aden Hepburn — Thu, 24 May 2012 12:05:08 +0000

Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]Related Digital Buzz Posts:

Video: YouTube’s 7th Birthday Celebration

Aden Hepburn — Tue, 22 May 2012 04:58:12 +0000

May 21st 2012 marks the 7th Birthday of YouTube, and to celebrate they’ve compiled a video showcasing everything that has made them great to this very day, including a host of great statistics about what happens on YouTube. Thanks Alicia. Here’s just a few YouTube stats for 2012: There are over 4 Billion Videos viewed [...]Related Digital Buzz Posts:

Coca-Cola: The Downloadable Concert

Katy Daniells — Mon, 21 May 2012 13:22:56 +0000

Coca-Cola Columbia recently set out to promote their new online radio station Coke FM. So Coca-Cola took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. To get the band down to ground level, the crowd had to download songs from the band’s latest [...]Related Digital Buzz Posts:

Shell Eco Lab: The Social Mural Wall

Aden Hepburn — Sun, 20 May 2012 15:10:06 +0000

At the Shell Eco-marathon Europe 2012 event in Rotterdam, a drawing lab was created where kids and parents could collaborate together in a mural that was being pieced together live on a huge digital wall, powered by their individual drawings which were sent to you at swipe of your RFID tag. With a number of [...]Related Digital Buzz Posts:

Nissan LEAF: World Without Petrol Installation

Aden Hepburn — Sat, 19 May 2012 14:35:21 +0000

Here’s a pretty neat art installation in Sydney for the launch of the Nissan LEAF electric car into the market, illustrating the things we might just be doing with petrol bowsers when there is no future need for them. With almost 40 unique, interactive, re-purposed petrol bowsers on display, people are free to walk up [...]Related Digital Buzz Posts:

Parking Douche App: Real-Time Social Shaming

Aden Hepburn — Thu, 17 May 2012 14:48:13 +0000

Rumour has it that in Russia, people might just be worse at parking cars than the French (remember this campaign?!). So online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the [...]Related Digital Buzz Posts:

Waternet: The Amsterdam Peeing Challenge

Aden Hepburn — Tue, 15 May 2012 10:06:46 +0000

Waternet is (amongst other things) responsible for cleaning the canals in Amsterdam, a pretty big task in itself. But each year on “Queensday” they come under siege from millions of people consuming excess amounts of alcohol, who in turn, use the canals as a very convenient toilet… So this year, Achtung teamed with Waternet to [...]Related Digital Buzz Posts:

Infographic: Instagram Statistics 2012

Katy Daniells — Sun, 13 May 2012 13:07:09 +0000

Everyone’s talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users. Here’s a nice infographic that shows some pretty impressive stats as Instagram heads toward the 100 million users milestone. Some highlights from these app stats are: Each day on Facebook 300 million [...]Related Digital Buzz Posts:

Mercedes-Benz: QR Code Trophies

Aden Hepburn — Sun, 13 May 2012 07:48:29 +0000

Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]Related Digital Buzz Posts:

LYNX Anarchy: The World’s First Invisible Ad

Aden Hepburn — Thu, 10 May 2012 12:57:24 +0000

Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. People passing by a street in Sydney were handed [...]Related Digital Buzz Posts:

TwitPoker: Bet Your Followers

Aden Hepburn — Tue, 08 May 2012 12:00:37 +0000

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia. Related Digital Buzz Posts:Mercedes-Benz Tweet Race Case Study Nike [...]Related Digital Buzz Posts:

Stride Gum: The World’s Longest Banner Ad

Aden Hepburn — Mon, 07 May 2012 11:55:46 +0000

Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it! The banner ad challenged users to click-and-hold the target area for as long as possible in order to win $500, [...]Related Digital Buzz Posts:

Nike Building Twist: Projection Mapping Event

Aden Hepburn — Sun, 06 May 2012 14:08:28 +0000

You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]Related Digital Buzz Posts:

Video Infographic: Pinterest Statistics & Facts

Aden Hepburn — Sun, 06 May 2012 10:54:08 +0000

Everyone seems to love a good Infographic, so I couldn’t resist posting this video infographic on Pinterest, based on the more static version called “The Marketers Guide to Pinterest” that did the rounds a month or two ago… but now appears in full video glory! Created by the guys at MDG Advertising, the video infographic [...]Related Digital Buzz Posts:

Absolut Inspire: Augmented Reality Street Art

Aden Hepburn — Sat, 05 May 2012 09:10:19 +0000

Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations. The campaign is a fusion of the Google Street View platform combined with an app [...]Related Digital Buzz Posts:

Emart Sunny Sale: 3D Shadow QR Code

Katy Daniells — Wed, 02 May 2012 15:29:34 +0000

Here is a very smart use of QR codes from Korea, a region known for it’s high levels of traction with this technology. This campaign from Emart, one of the largest retailers in Korea, needed to increase sales during lunchtime. Emart introduced “The Sunny Sale” which involved a three-dimensional QR code that was placed across [...]Related Digital Buzz Posts:

Coca-Cola: The Cheering Truck

Katy Daniells — Mon, 30 Apr 2012 21:15:10 +0000

Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans [...]Related Digital Buzz Posts:

ING: The “Free Throw” Challenge Billboards

Aden Hepburn — Mon, 30 Apr 2012 10:15:05 +0000

ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]Related Digital Buzz Posts:

Call of Duty: Quadrocopter Machine Gun Video

Aden Hepburn — Sun, 29 Apr 2012 21:46:24 +0000

Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]Related Digital Buzz Posts:

FloorD: The NFC Based Agency Stair Challenge

Aden Hepburn — Sun, 29 Apr 2012 10:48:09 +0000

Here’s a nice little NFC installation called FloorD, an agency initiative that challenges staff to ditch the elevator and take the stairs in their office with the aim to keep everyone fit and healthy. Created by and for the guys at EHS 4D, a leading digital agency in London, FloorD saw every single staff member [...]Related Digital Buzz Posts:

Unilever: Augmented Reality Cinema Experience

Aden Hepburn — Sat, 28 Apr 2012 11:34:47 +0000

Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema. As the characters duelled in front of the screen, the [...]Related Digital Buzz Posts:

Puma: The World’s Fastest Purchase

Katy Daniells — Thu, 26 Apr 2012 12:46:40 +0000

Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that [...]Related Digital Buzz Posts:

Volkswagen Amarok: The Facebook Flipbook

Aden Hepburn — Wed, 25 Apr 2012 10:38:44 +0000

Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]Related Digital Buzz Posts:

Trident Gum: The Facebook Fun Audit

Aden Hepburn — Wed, 25 Apr 2012 05:51:33 +0000

Tax time gets pretty tough and nobody wants to get audited, so Trident gum has just launched an audit process you might actually like, it’s called the “Facebook Fun Audit”. The Fun Audit is an interactive video experience that uses Facebook connect to analyse things like your photos, posts, check-ins, de-friends and pokes to see [...]Related Digital Buzz Posts:

IKEA: The World’s Biggest Banner Ad

Aden Hepburn — Tue, 24 Apr 2012 11:24:47 +0000

I’m really glad agencies are still trying to innovate and be extra creative inside banner ads, they are begging for it as a whole, and a great banner easily becomes brilliant! Every month or so someone sends through a banner ad cool enough to post and today is that day. Presenting… IKEA’s smallest store in [...]Related Digital Buzz Posts:

Ford Paris: The Parisian Pinball Park Challenge

Aden Hepburn — Mon, 23 Apr 2012 11:03:18 +0000

Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]Related Digital Buzz Posts:

Magnum: Pleasure Hunt Across Amsterdam ARG

Aden Hepburn — Sun, 22 Apr 2012 12:56:03 +0000

We’ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll need the augmented [...]Related Digital Buzz Posts:

Chevy Sonic: The Street Art Robot Car

Aden Hepburn — Sun, 22 Apr 2012 03:17:22 +0000

Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]Related Digital Buzz Posts:

Buckwheat Groats: Million Dollar Menu (NSFW)

Ed Felix — Fri, 20 Apr 2012 06:06:11 +0000

I swear that I don’t mean for ALL my Digital Buzz posts to center around rap music, but I just had to share this one. Between David Wittman (DJ Dave of Whole Foods Parking Lot fame) landing a commercial deal with Hyundai and Mac Lethal (The MC behind the Pancake-version of Look At Me Now) [...]Related Digital Buzz Posts:

Spotify Powered Interactive Music Poster

Aden Hepburn — Thu, 19 Apr 2012 12:47:56 +0000

So you’re at work and the whole team is sharing the sound system, that’s cool, but what happens when a really crap song comes on? You can’t always get up, walk half way around the office and switch the track right? Well, now you kinda can, but you won’t be walking… Introducing Agency Republic’s interactive [...]Related Digital Buzz Posts: