Den Mas Wiwien's Blog | Marketing of Blog

Free Internet Marketing System

2009-04-14T01:01:00.001+07:00

Pay-Per-Click Marketing: Is It For You?

2009-04-14T00:59:00.002+07:00

Most marketers I talk to often tell me that they are losing money with Pay Per Click marketing. I too have had mixed results with PPC. The question I found myself asking was, "who is using PPC and making money?" In my experience, it takes a lot of research to win at PPC, but win you can.

When I started with pay per click advertising, I struggled a great deal. Either I got tons of traffic and no sales or little traffic and no sales. Over time, with the proper tracking, I learned which bidding strategies improved my quality score and click through rates. Once I was driving traffic, the key was to improve conversions.

Improving conversions is not an easy task. Again, the only time I started seeing success was once I began testing - much like I did for years with my direct marketing efforts. The testing was time consuming and tedious. I would only change one element at a time and let it run for 2 -3 weeks before I could draw a conclusion.

The good news however is that once you make these distinctions: choosing the right keywords, finding your top performing ads, and optimizing your landing pages, you're basically on auto-pilot. So if you're struggling with PPC, just hand in there. I recommend that you break down the task of PPC marketing into small steps and attempt to make progress one stage at a time.

Best of luck with your PPC. Whatever you do, don't get discouraged simply stay the course!

Tips for Better Business Blogging - SES New York

2009-04-14T00:56:00.001+07:00

SES New York did pretty well considering many conferences are feeling the effects of business budget cuts. Publisher and VP Matt McGown stated that over 5,000 people attended 2009 SES New York.
Social media often folds well into search marketing and blogging represents a great example of the intersection between creating optimized content and a platform for enabling customers to be social with companies. Some businesses have started blogs only to see them lose steam and die. Others are fearful of starting blogs in case customers make negative comments.
My presentation for the Business Blogging session addresses both the common reasons business blogs fail and offers several tips for running a successful corporate blog, long term.

Stretch That Budget

2009-04-13T20:42:00.001+07:00

With marketing budgets under scrutiny, doing more with less is essential for creating a positive return on your investment. The fact is that marketing budgets are shrinking in today's difficult economic climate. This is the precise opposite of what should actually happen. When times are tough, its time to start marketing.

Do more with your shrinking marketing budget. This is easily done when you consider the power of viral marketing. The purpose of viral marketing is to leverage others - customers, prospects, friends, and connections to help you sell your products and services. Here are a few other ideas you can use to jump start your marketing.

Leverage all you do. Whenever you make a contact with browsers, prospects, customers, or friends, consider how you can communicate information about your products and services. Is there a way to use each interaction as a stepping stone to assess needs, offer solutions, and move individuals through the purchase decision process?

Make a conscious effort to ask for referrals. In many industries, referrals are the lifeblood of the business. Starting a referral campaign is easy and can be done simply by asking. You may also consider offering an incentive to individuals who pass along your name or encourage others to transact with your company.

Focus on creating a dialogue. If you are interacting via multiple media such as fliers, letters, emails, etc, make sure that you include valuable information and promotional offers. This can keep your business moving forward and is easy to implement. Think about adding a promotional postcard to your next package with an offer your customers can't refuse.

Keep testing new things. Especially in tough times, it is very important to dedicate a portion of your budget toward trying new marketing methods or ideas. Even if it is just ten percent of your budget, all it takes is one success idea to have a significant impact on your lead flow or revenue.

Improving marketing results does not have to cost you money. In fact, some of the best, most successful marketing ideas were started with little or no money. Think viral. How can you leverage the assets you already have? By taking what you have and making it better or expanding it, your results will often scale. To many people stop short of fully riding out their marketing campaigns and enjoying the results they can achieve if only they persist.

Offer a free download on your website. What can you do to attract more visitors and have them give you valuable information about themselves? The information you provide could be a free informational packet, checklist, or video. If people want free, you can give it to them but remember to ask them for something first. Be the master of get/give and you can build your list quickly.

Improve Your Web Site Traffic

2009-04-13T20:38:00.001+07:00

A question I've been getting recently is how to improve web site traffic. There are a few techniques that I use on a regular basis to improve site traffic. These techniques have helped me to drive traffic to specific sites, promotions, or affiliate products that I've sold from time to time.

Tip #1: Start to build a list. Whether you build a list by offering a free download on your website or by using inexpensive PPC advertising, having your own list allows you to encourage users to visit your site again and again. Over time, this can be one of your best traffic generators.

Tip #2: Make it easy to bookmark your site. Include a bookmark button at the very top of your web page. Doing so gives individuals easy access to your site and the content that you offer. You want it to be easy to find your site whenever someone is seeking the information you provide.

Tip #3: Include an RSS feed on your site. When individuals sign up for an RSS feed, they receive updates on a regular basis. This keeps your site and your information in front of them again and again. Don't underestimate the power of repetition.

Tip #4: Offer original content on your site. Author original content and post it on your site. Doing so results in a higher ranking on search engine results. It also attracts new users to your web site.

These tips seem pretty basic but they build upon one another. Over time you will attract a loyal following and more visitors. My main website now sees more than 100,000 visitors each month and it all started with orginal content that is easy to find, bookmark, and receive with an RSS feed.

Protection From Brand Infection

2009-04-13T20:30:00.001+07:00

Hi friends.. check out the The Chief Marketing Officer Council's newest study, "Protection from Brand Infection," which examines how and where online and offline scams are impacting brand trust, confidence, credibility and affinity among consumers, channels and business partners.

The initiative seeks to develop best practices by engaging in conversations with leading global marketers about their brand security strategies and how they are leveraging various technologies, resources, solutions, and services.

There are numerous proof points that demonstrate the business impact of counterfeiting, piracy and cyber-fraud. You know... those "web scams" we keep hearing about in online marketing circles!

According to recent estimates, counterfeiting and piracy cost the U.S. economy alone between $200 billion and $250 billion per year, and stole as many as 750,000 American jobs. Many of the safety and security measures established to monitor or safeguard companies against these attacks reside solely within the operational, IT or legal areas. Yet in reality, marketing must be a major contributor and stakeholder as companies move to secure the trust, loyalty and affinity for a brand.

Comprehensive Guide to Social Media Marketing from Marketingsherpa

2009-04-13T20:24:00.001+07:00

Review of the 2009 Social Media Marketing & PR Benchmark Guide from Marketingsherpa

A new report on social media has been released from Marketingsherpa with Senior Analyst, Sergio Balegno, as lead author. Over 1,800 marketing and PR professionals responded to the survey resulting in one of the most complete, data supported guides on social media published to date.

There are numerous books, seminars and “experts” touting social media advice for marketing and PR professionals. Much of that advice is based on experience and even more is based on wishful thinking. This report takes a structured approach to data collection and analysis offering readers the advantage of understanding what works and what doesn’t when it comes to social media marketing and PR.

Comprehensive Guide to Social Media Marketing from Marketingsherpa

2009-04-13T20:24:00.000+07:00