Automotive SEO

2010 NADA Convention Orlando

admin — Sun, 08 Nov 2009 13:48:17 +0000

Join me in Orlando for the 2010 NADA Conference which is being held from February 13-15, 2010 in the Orange County Convention Center.

This year’s NADA Conference theme is “Orlando, Go To Know” and I like what it implies.

There are some major shifts in the Automotive Industry and none could be more representatitive of change than the way car dealers must communicate and market to their customers. Automotive Internet Marketing has entered the Golden Age of Awareness as dealers are finally confident that larger investments in digital marketing and media are paying off.

Many of the winners of the 2009 ASMA Awards will be attending the NADA show and will have a booth. I am sure that their awards will be proudly displayed at their booth as they share their success and leadership in the automotive website industry. Congratulations once again to all the winners.

Boot Camp Day Before NADA Show

I will be in Orlando for the show and hope to see you on the exhibit floor hall. I have been asked to speak at some of the vendor events so I’ll keep you posted on what my schedule looks like each day.

I will also be co-hosting the Automotive Marketing Boot Camp on Friday February 12, 2010 which is a day before the official NADA show starts. The boot camp will allow me and the other instructors to create a skills training curriculum that empowers automotive professionals to succeed. For more details on the Boot Camp, click here: Orlando Automotive Marketing Boot Camp.

2010 NADA Convention Schedule

The official schedule for the NADA Conference is subject to change. Before you make any plans, check the Convention Schedule right before the show started.

Saturday February 13, 2010

7:30 a.m. – 9:30 a.m.	Women Dealer Breakfast – The Peabody Orlando, Orlando Ballroom
7:30 a.m. – 4:30 p.m.	Convention Registration – Registration Concourse
8:00 a.m. – 4:30 p.m.	EXPO Open – Ribbon Cutting - West Exhibit Halls A1-B4
8:00 a.m. – 4:30 p.m.	Lifestyle Center – West Exhibit Hall C
11:00 a.m. – 12:15 p.m.	Workshops - Meeting Rooms – Levels II and III
1:45 p.m.	General Session Doors Open
2:10 p.m.	Pre-session Entertainment
2:30 p.m. – 4:30 p.m.	Formal Opening of the 93nd Annual NADA Convention and Expo - West Exhibit Hall D

Sunday February 14, 2010

7:00 a.m. – 9:00 a.m.	Minority Dealer Breakfast – The Peabody Orlando, Orlando Ballroom
9:00 a.m. – 5:00 p.m.	Convention Registration – Registration Concourse
9:00 a.m. – 5:00 p.m.	EXPO Open - West Exhibit Halls A1-B4
9:00 a.m. – 5:00 p.m.	Lifestyle Center - West Exhibit Hall C and Inspirational Service Doors Open in West Exhbit Hall D
9:30 a.m. – 10:30 a.m.	Inspirational Service - West Exhibit Hall D Keynote Speaker:Alison Levine Women’s Everest Expedition
11:00 a.m. – 12:15 p.m.	Workshops and Dealer Franchise Meetings - Meeting Rooms – Levels II, III & IV
3:30 p.m. – 4:45 p.m.	Workshops and Dealer Franchise Meetings - Meeting Rooms – Levels II, III & IV

Monday February 15, 2010

8:30 a.m. – 5:00 p.m.	Convention Registration - Registration Concourse
8:30 a.m. – 3:30 p.m.	Lifestyle Center - West Exhibit Hall C
8:30 a.m. – 5:00 p.m.	EXPO Open – West Exhibit Halls A1-B4
8:30 a.m. – 9:45 a.m.	Workshops and Dealer Franchise Meetings - Meeting Rooms – Levels II, III & IV
10:30 a.m. – 11:45 a.m.	Workshops and Dealer Franchise Meetings – Meeting Rooms – Levels II, III & IV
2:45 p.m.	General Session Doors Open
3:00 p.m.	Pre-session Entertainment
3:30 p.m. – 4:45 p.m.	General Session - West Exhibit Hall D

The convention ends at 5:00 pm on Monday the 15th. Looks like many automotive professional will be missing Valentines Day. Ouch!

If you are planning on attending but can’t make the Boot Camp, send me a note since there will be many evening receptions that we can meet up at! brian@paschconsulting.com

See you in Orlando!

Brian Pasch

Automotive Marketing Boot Camp

admin — Sun, 08 Nov 2009 00:51:50 +0000

We are putting together the details for the first Automotive Marketing Boot Camp which will be held in Orlando on the day prior to the official start of the 2010 NADA Convention. The boot camp will be a full day of intensive skills training; Automotive SEO, Social Media and tactical Internet Marketing skills.

Unlike other conferences, the sessions will be at least 2 hours in length to give participants time to develop real life Internet marketing skills. These skills will give them the confidence to go back to their dealerships with effective marketing strategies. Every participant will be required to bring their laptop since they will be working online during class with strategies for their dealership.

It’s All In The Details

Automotive Marketing Boot Camp participants will receive advance documentation to prepare for the skills building sessions. In addition, the boot camp instructors will be preparing dealer specific materials that will be waiting for the students when they register. The advance preparation will ensure that the basics are setup before classes start.

Every participant of the Boot Camp will be part of at least four specific skill building classes. The instructors for the Boot Camp will include social media expert JD Rucker and Internet Marketing specialists Brian Pasch and Paul Rushing. Additional instructors will be announced in the coming weeks.

Since each participant will receive customized reports and analysis of their website and marketing strategy, they will effectively have the industry’s top experts consulting for your specific dealership for a full day. As a bonus, attendees will have both Thursday night and Friday morning to ask specific tactical questions of our instructors. Straight talk and intense skills training.

Rest up and get ready for Boot Camp!

Limited Class Size

The Automotive Marketing Boot Camp is designed to achieve small classroom sizes and effective hands on training. As a result, the registration will be limited to 50 students. This will allow the instructors to provide the step by step skills training that will yield confidence and the ability to go back to the dealership with a strategy that can be implemented.

The tentative schedule for the Boot Camp is as follows:

Thursday February 11, 2010

6:00 pm Boot Camp Registration and Cocktail Reception
7:00 pm Buffet Dinner and Opening Remarks

Friday February 12, 2010

7:00 am Boot Camp Breakfast & Opening Remarks
8:00 am – 12:30 Morning Sessions
12:30 pm – 2:00 pm Lunch & Keynote
2:00 pm – 6:30 pm Afternoon Session
7:00 pm Graduation Ceremony & Cocktail Reception

Saturday February 13, 2010

7:00 am Industry Breakfast
8:00 am – 10:00 am Q&A Opportunity

Interested?

If you are interested in attending, send an email with your contact information to Carrie Valentine at carrie@paschconsulting.com. The cost for the Boot Camp will be announced shortly. We expect the event to sell out quickly, so those who indicate their interest in advance will be given the first opportunity to register.

If you have someone who you think would like attend the Boot Camp, please tell them to submit their name to Carrie as quickly as possible.

8th Digital Dealer Conference in Orlando

admin — Fri, 06 Nov 2009 04:39:54 +0000

The 8th Digital Dealer Conference will be in Orlando Florida in the Spring of 2010. The dates for the conference are April 20, 21 and 22nd and more details will be posted to the official Digital Dealer Conference website. You can visit the website at: http://www.digitaldealerconference.com/

This year’s conference was a blast in Nashville and the 7th Digital Dealer Conference was very well attended. Over 600 industry professionals registered for the event. With the speakers and vendors added, there was over 800 people at the show which created a great buzz and opportunity for networking.

Orlando Digital Dealer Conference

I look forward to seeing everyone in Orlando and I hope to be invited back to speak on my passion: Automotive SEO and Internet Marketing.

In the meantime, please follow me on Twitter: http://twitter.com/automotiveseo and you can also get updated on our Pasch Consulting Group Facebook page. Between shows I will be posting Internet Marketing tips that can help you bet your competitors to the punch.