A friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while.

He enjoyed the conference and made some great connections while there. Yet something he said worries me, and that’s the need to be everywhere.

According to the social media expert that was speaking at the conference, businesses need to be on as many social media channels as they can. Facebook, Twitter, Google+, YouTube, LinkedIn, Foursquare, Ning, blogging, Facebook Places, Tumblr, etc – the list goes on.

The reasoning? You never know where your customer is going to be, so you need to be in all the places they could be.

Bullcrap.

You can (and do) know where your customer is going to be by doing the research – a social media audit, for example.

Because of this map, you can tell demographics, spend decisions, social network use, optimum time of day for social network use and promotions, and much, much more.

You can then use this information to understand where you need to be, when you need to be there, and what you need to be saying/doing while there. This targeted approach makes sure no-one’s wasting their time, and goals can be set and results measured.

It’s not rocket science – it’s a marketing strategy.

Saying you need to be on every site because your customers might be is like saying you need to advertise in every single newspaper because some of your customers might read it.

Sure, they might. But if your customers are vegetarians, would you advertise in Slaughterhouse Weekly?

No – so why take that approach with your social media strategy? Instead, be where you need to be.

Make sense?

Be Where YOU Need to Be, Not Where “They” Say You Should originally appeared on Danny Brown - under a Creative Commons license.

This is a guest post from Yvette Pistorio of Cision.

Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as they are blogging for brands.

For PR pros, that means media outreach will soon be more likely to take the form of a Twitter conversation with a freelance writer than an email exchange with a full-time reporter. With these shifts in mind, Cision has created a space for today’s content creator…journalists, bloggers, and PR and marketing professionals.

For those wearing multiple hats, we don’t force you to choose your role.

True Community Takes the Lead

In mid-April, Cision launched Seek or Shout, a new online community for media and PR professionals.

We built it to help journalists, bloggers, public relations, marketing professionals and other professional communicators research and promote their content while connecting with each other in a productive, relevant way. It allows you to connect directly on what is most valuable to you whether it be a story, blog post, video, podcast, etc.

You don’t have to choose a role, you can be both. The site isn’t just a listserv or dashboard, but an interactive community with photos, live comments and direct collaboration. It appeals to social and real-time sensibilities.

Inside Seek or Shout you can…

• Seek products for review, experts to interview, and research materials for an upcoming news article or blog post. Choose to make your requests anonymously, or syndicate them to Twitter, Facebook and LinkedIn for maximum response.
• Shout about your latest content, campaign or product. Users who follow you or the tags you place on your Shout will see them in their News Feed.
• Communicate privately with other users about exclusive inquiries and offers.
• Define your interests and find relevant messages from other users in your News Feed.
• Maintain a profile outlining your roles and background.
• Search editorial calendars, like CisionWire and PitchEngine, to spark content ideas.

Seek or Shout the Anti-Spam?

We hope the site helps alleviate the deluge of email pitches for journalists and bloggers. The “anti-spam” if you will.

Receiving pitches through the site provides a more manageable environment to work in allowing you to see pitches easily without other correspondence cluttering your view.

Since you choose the tags you’re interested in, you are deciding what you want to see on your homepage. They can be modified to narrow or broaden your feed. They can represent the industry you cover or just the news you want to read.

“As a freelance reporter covering health, caregiving, antiques, and other topics, I’m inundated each day with pitches from PR professionals who want me to incorporate their client’s product, service, expert, or angle into a story,” says Elizabeth Hanes, freelance writer and a sponsored Ambassador for Seek or Shout.

To help clear out her inbox, she began requesting that PR professionals only pitch her through Seek or Shout.

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, agrees. “I also really love that I can push pitches to come through there instead of to my inbox.”

More Than Just a PR and Blogger Tool

It’s been really great to see how members find new ways to use Seek or Shout and engage in ways we didn’t necessarily anticipate. There’s a diversity of users including book publishers and literary agents seeking experts and other writers.

We’ve also seen more universities and students signing up which is great since they are coming into the field and will be the new content creators. They need a tool like this because the marketplace is evolving, expects versatility from communication jobs, and helps craft a wide content experience to stay competitive.

“We’re fostering a relevant exchange between public relations professionals, journalists, and influencers who need to find sources and information quickly on deadline,” says Jay Krall, business development manager for Cision.

We want Seek or Shout to become a community, a valuable space for everyone to interact, build relationships and collaborate directly on stories, blog posts and any other project members are working on.

“It’s a lot easier to find an expert source to interview on short notice when you leverage the power of a strong community, rather than a few friends or colleagues on an email thread,” adds Krall.

About the author:
Yvette Pistorio is the social media manager for Cision, and a blogger for CisionBlog. She is a lover of cupcakes and HGTV, and enjoys a good laugh. You can find Yvette on Twitter tweeting on behalf of Cision.

Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media? originally appeared on Danny Brown - under a Creative Commons license.

Dear Klout – I have uninstalled your shitty service and blocked your access to my info, period. And yet you’re still trying to get friends to invite me to your crud, never mind invading my sidebar with your stupid app. Be a grown-up business with adult management – stop this outdated shit now.

Note: I’m posting this out of frustration, but truth be told, I don’t expect anything to change. After all, why change something when you have so many suckers buying into it, no matter how invasive your approach..?

A Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license.

Years ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one.

Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up!

But as much as I loved working at the big chain store, it never felt fulfilling.

We had to pretty much stick to a sales script and only if we were lucky could we occasionally offer our own take.

We weren’t encouraged to be ourselves.

Same went for special promotions. If a brand was paying to be highlighted that month, you had to sell toward that brand, even if another product was clearly the better one for the customer. It was snake oil salesmen tactics at their worst.

Jump to the little store, however, and the difference was palpable. You actually talked with your customers; asked what they wanted; offered your advice; agreed on essentials versus luxuries; and built an understanding.

Most of all, you were talking as if you were the customer.

No BS; no sales crap; no false advertising. Just simple customer-to-customer selling. And it worked. And continues to do so today.

Think about it. When you last went to a record store, or DVD store, or video games store that belonged to a chain, did you come away with just a purchase or a transaction? Because there is a difference.

Did you feel that you had bought your purchase yourself, or had bought it because it was sold to you? And I don’t mean because the salesperson picked it up and showed you what was on sale; I mean it was really sold to you.

The Indie Effect

From my experiences, independent retailers score every time over the chain stores. Sure, you get the occasional bright spark at a major retailer who lets their passion shine through. But generally, it’s just a job to them.

Indie retailers, on the other hand, love what they’re doing. They live the atmosphere that the small store brings. They know customers by name. They know the difference between Product A and Product B because they use it and learn about it, and not because they’ve read some manufacturer spiel. Then they pass that learning on.

Sure, the major stores might get the big deals from the manufacturers, but as the collapse of some of the big brands in business show, it’s not always about the best deals. At least, not price-wise.

Instead, a lot of the success is coming from the little independent guys jumping in and making people know about their service. By talking to them. By listening to what their customers want. By being the customer.

Sound familiar?

Be an Independent Retailer

Social media. Marketing. PR. Advertising. Customer service. Business deals. Business building. Branding. Unbranding.

Everything you do day in, day out – are you being a major retailer or are you being the independent retailer? Are you saying and doing what all your competitors are doing or are you doing what you’redoing?

There’s a big difference in approach and sales time is fast approaching. So. What are you?

State of Independence originally appeared on Danny Brown - under a Creative Commons license.

Water is free, but we pay for the privilege of filtering.

Air is free, but we pay for the solution of conditioning it for summers in our homes.

Natural gas is free, but we pay for the importance of safety in its use.

Oil is free, but we pay for the welling and distribution.

When we get down to it, all the things we could have for free we’re willing to pay for, because where needs are met, value is gained.

If you meet the needs of your audience, why would the value you bring be free?

Your Value originally appeared on Danny Brown - under a Creative Commons license.

If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year.

Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, presented by Jugnoo (hey, that’s where I work!). They’ll be sharing their insights and expertise on what it takes to succeed both online and offline, and how to build your business for long-term success.

Alongside Gary and Amber, we’ll also be bringing the highly respected Gini Dietrich and Geoff Livingston, co-authors of the new Marketing in the Round book, and two of the most influential voices on marketing in the social media world today.

As well as shaping up to be a kickass event, there’s a great cause we’ll be donating all proceeds to in the Remix Project, a Toronto organization that helps marginalized youth become the creative change makers of tomorrow.

It promises to be a great event, and one that will offer great insights to all attendees, from solo entrepreneurs to small-to-medium business owners and much, much more.

Check out the full Social Mix website for more details on the event, as well as the schedule and how you can buy your ticket(s) to join us on the day.

And as a special bonus, all JugnooMe users will be receiving a 20% discount on ticket prices – so if you haven’t signed up yet to try the JugnooMe beta, now’s the perfect time.

Cheers!

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Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012 #SoMix2012 originally appeared on Danny Brown - under a Creative Commons license.

The news release is dead, yet we still count print publication mentions as a measure of success.

Advertising is dead, yet we still spend almost $120 billion every three months.

Blogging is dead, even though the platforms reporting this are built on blogs.

PR is dead, despite it pervading every part of a business from customer service to branding to HR and more.

Seems everything is dead, even though we continue to use all of these corpses today.

Great to be alive, eh?

Everything Is Dead originally appeared on Danny Brown - under a Creative Commons license.

We all want to be famous, whether we admit it or not.

We all want the glory of recognition for our work; our media; our creations; our results. To say otherwise is to lie. Of course, the thing is, there are different levels of what we want and how we want it.

Thankfully for those that want it, whether it’s deserved or not, social media allows us to live out our narcissistic fantasies and be as famous as we believe we should be.

Fame, though, can come in many forms. There’s the type of fame that Mike talks about; but that’s where we seek fame but don’t really say as much. Then there’s the well-deserved fame of a job well done, despite not really being famous at all.

And then there’s the self-proclaimed fame. But is this fame, or infamy? Can it even be called fame, when it’s a self-imposed title? Perhaps the fame is there because of the irony around the self-proclamation?

Them’s Mighty Big Words You’re Using

Say, for example, you call yourselves “the standard for influence”, like our friends at Klout. That’s a pretty mighty title to give yourself. Can they live up to it?

After all, Klout does have at least 100 million users being profiled, so that’s a hefty number, and one that should stand for the standard of influence, right?

Eh, maybe not.

Considering there are approximately 900 million users just on Facebook, so 800 million short there. Or 200 million on Twitter, so only half the number there. Even LinkedIn, everyone’s favourite-but-not-really network, has 131 million users, so Klout’s missing 31 million people there.

Even if Klout were to say they were just “the standard for ONLINE influence”, there are 2 billion people using the web. TWO BILLION.

So, in the grand scheme of things, 100 million is like a wet kiss on the cheek compared to the back-seat virginity loss and post-coital cigarette it desperately wants to be.

Self-Proclamation and The Wanky Word

There’s nothing wrong with being confident in your abilities. There’s nothing wrong in being proud of your achievements, and sharing them with the world.

That should, actually, be a given, since the world is hard enough to succeed in at the best of times – so true success deserves to be highlighted.

But saying you’re something you’re clearly not isn’t a statement of success. Nor is it a statement of intent or a goal – if it were that, the line would go something like “aiming to be the standard for influence”.

At least that approach is being honest, and people will cut you slack.

But calling yourself the best or standard when there’s a clear difference between the claim and the actuality?

That’s just kinda wanky.

image: natebeaty

Social Media, Self-Proclamation and the Wanky Word originally appeared on Danny Brown - under a Creative Commons license.

One of the great things about self-hosted WordPress blogging is the amount of plugins available to help you make your blog just the way you want it.

For anyone not on WordPress, plugins are additional solutions that you can install to your site’s admin area, and they then offer extra functionality to your blog and how your readers interact with it.

These can range from social sharing options, design tools, subscription options, e-commerce solutions and much more.

In my last post, I spoke about the process that went into the redesign here, and Ken Mueller (an awesome part of anyone’s blog community) suggested sharing the plugins I use on here.

So, here they are.

1. afterRead

If you look to the bottom of my posts, you’ll see a simple reminder to subscribe to the blog. This is created using afterRead, a great little plugin to offer a call-to-action to your readers after they’ve read your content.

2. Akismet

One of the most-used anti-spam plugins around, Akismet is one of these plugins that’s pretty much a given on any WordPress site or blog. As well as blocking its idea of spam, it’s also pretty effective at learning from your manual filters to improve its anti-spam filters.

3. Align RSS Images

This one is more cosmetic, as it’s a plugin that works on your RSS feed (this is where subscribers can read your blog). What I like about Align RSS Images is that it keeps the image formatting used on your blog post in the RSS feed, as opposed to losing the alignment like normal RSS feeds.

4. BackupBuddy

Probably one of my favourites, and definitely one that any blogger serious about their content needs, BackUpBuddy saves your content, widgets and themes in case your site crashes. It also makes migration to a new host or server super easy. It’s a premium purchase, but highly recommended.

5. Clicky for WordPress

For any site owner, analytics are key to monitor reader behaviour and where your traffic is coming from. Clicky is an awesome alternative to Google Analytics, and less scary for the average blogger. My friend Brankica wrote a great overview of Clicky – check it out.

6. Clicky Popular Posts Widget

While not a standalone plugin per se, the Clicky Popular Posts Widget is a nice addition from developer Konstantin Obenland that monitors your analytics and shows the most popular posts based on visitor interaction, as opposed to social sharing or page visits. Which, for me, is more useful.

7. Fix RSS Feeds

One of the possible dangers of changing designs or web hosts is it can mess up your blog’s RSS feed, and your subscribers aren’t aware of new posts. Fix RSS Feeds does exactly what it says on the tin, and fixes any errors caused by a migration or design change.

8. Genesis Responsive Slider

Officially my favourite WordPress framework, Genesis (affiliate link) offers a rock-solid theme platform with great plugins. Like the Genesis Responsive Slider, which offers a cool slider gallery for images which also resizes itself based on the browser you visit on (including mobile). A very cool plugin, and used on this blog’s home page.

9. Genesis Simple Edits

While I did the redesign of this blog myself, I’m no coder, so plugins like Genesis Simple Edits are hugely useful. It allows you to edit your footer code, as well as post meta and byline without messing around with the style CSS. So, perfect for coding idiots like me.

10. Genesis Simple Hooks

Again, perfect for non-coders (although more experienced WordPress users will make this plugin sing), Genesis Simple Hooks gives you a ton of control over various aspects of your blog, and singles out the area you want to change then lets you insert code without touching your main CSS.

11. Google XML Sitemaps

While your blog might be full of awesome content, if the search engines don’t know how to read it properly, you’re screwed. Google XML Sitemaps makes it easy for search engines to index your blog and point people to the content they want to find.

12. Gravity Forms

Along with BackupBuddy and Livefyre, Gravity Forms is one of my favourites. Much more than a simple form builder, this plugin lets you create contact forms, add pricing options, create feedback questionnaires and much more. Incredibly flexible and worth the purchase price.

13. Livefyre Realtime Comments

One of the best parts of any blog is the comments section, and Livefyre is the best comments platform bar none. Realtime updates, social network comment integration, friend tagging on Twitter and Facebook, commenter moderation and way more besides. Oh, and the new Livefyre 3 is due imminently and plain out rocks (sneak peek below)!

14. Login Lockdown

Like any popular product or platform, WordPress attracts its fair share of hackers. To help prevent your site being compromised, Login Lockdown disables sign-in attempts if the wrong user and password details are entered more than the amount of times you set. Very useful.

15. Premise

For any bloggers looking to monetize their blog (or simply grow traffic), Premise (affiliate link) is perfect. From the guys behind Genesis, this plugin lets you create landing sales pages, membership site solutions, social sharing for extra content options, and much more. Very comprehensive, highly recommended.

16. RSS Cloud

Because not everyone knows what an RSS feed is, the RSS Cloud plugin is a great way to make it easy for readers to subscribe. It points RSS Readers to the right format and content, makes the subscription process easier, and also updates servers when a new post goes live.

17. RSS Footer

There’s nothing worse than writing great content, then seeing an automated feed scrape pull your content and used on another blog. RSS Footer offers some protection by inserting a link and copyright at the end of each post, and linking scraped content back to your original source.

18. SEO Data Transporter

One of the biggest pains in changing WordPress themes is that you can lose all your SEO settings you so carefully cultivated. Thanks to SEO Data Transporter, this allows you to migrate all your SEO settings from plugins like Yoast SEO to a new theme with SEO built in, like Genesis. All the major platforms are supported and makes this plugin essential for any blogger.

19. Simple Lightbox

Ever been on a blog, clicked an image and it expands to full size? That’s a lightbox effect, and Simple Lightbox does exactly what the name of the plugin suggests – offers a pain-free way to have an elegant lightbox image gallery on your blog. (After a comment from Jon Loomer, I checked Simple Lightbox load times, and it was close to a second each time, which is a lot of load. Therefore, i deactivated the plugin and am removing its recommendation here).

20. Simple Social Icons

With the likes of Twitter, Facebook, Google+ and others showing the benefits of using social networks to build your audience, making it easy to follow you is important. Simple Social Icons allows a clean and customizable selection of the top networks to display, so your readers can find you on your chosen networks.

21. Simple Trackback Validation

One of the ways spammers attack your blog (if they can’t bypass your comment filter) is by linking to your blog with their crappy content, which affects your standing in search engines if you’re linked with questionable content. Simple Trackback Validation checks the IP with the URL of the link and confirms it’s valid before approving.

22. SocialBox

Similar to Simple Social Icons, SocialBox is a smarter way to display your chosen networks, with follower and subscriber count on show too – always a great way to highlight your social currency when looking to attract advertisers to your blog (or even new subscribers – a high subscriber number usually equates to consistent quality).

23. Social Sharing Toolkit

You write great content – you want it shared, right? Social Sharing Toolkit does this and much more. As well as offering a host of the most popular sharing networks to allow your readers to share your content, it also has enhanced features like auto-linking Twitter names and hashtags, and offering more following options for your readers to connect with. A great social plugin.

24. Timthumb Vulnerability Scanner

Earlier last year, there was a major hack on WordPress sites using the code used to display thumbnails next to blog post excerpts. This caused huge headaches for a lot of bloggers, so the Timthumb Vulnerability Scanner plugin was released. This scans your database, highlight potential risks, and cleans these files for you. A must-have for any blogger that uses images.

25. Ultimate Maintenance Mode

If you want to make changes to your blog, or redesign it, but you don’t want to build offline and then transfer the data, Ultimate Maintenance Mode lets you create a maintenance message for your readers, and overlays it on top of a faded screenshot of your blog (or an image you upload). It’s one of the sleekest maintenance options out there, and I love it.

26. Viper’s Video Quicktags

If your blog is one that has a lot of videos on it, it can be a pain in the ass to grab the embed code, insert in your post, format and make sure it’s mobile-friendly too. Viper’s Video Quicktags does all this for you, and even inserts a little message with a direct link in your feed to say the post contains a video, in case it’s not displayed properly via email subscription.

27. W3 Total Cache

There’s nothing worse for a reader than visiting a blog and waiting for it to load. And waiting. And waiting. If your blog is taking too long to load, then you not only risk losing readers, but being punished by search engines too. W3 Total Cache is one of the most comprehensive options out there for scrunching your blog into less memory chunks, thus making it load faster.

Your Turn

And there you have it – my preferred plugins, some of which are always on, some of which are used when necessary.

There are other plugins that I haven’t mentioned here – WordPress SEO by Yoast, for instance, is great for getting you found on search engines. Since Genesis has a rock-solid SEO component built in, I don’t need to use any SEO plugins here.

Most of the above plugins will be great options for you to check out, some less so – for example, the Genesis plugins (with the exception of Simple Social Icons) are made for the Genesis framework only.

One thing to keep in mind – the more plugins you use, the more chance of impacting your site speed, so be careful with how many you use at any given time.

How about you – do you use any of these or, if not, which plugins are a must for your blog? Share away in the comments!

27 Highly Recommended WordPress PlugIns As Used on Here originally appeared on Danny Brown - under a Creative Commons license.

Sometimes, I feel as if I should stay away from vacations and personal downtime completely. Case in point – I’m on vacation this week and the thing I did first? Redesigned the blog.

But… there is method behind my madness. Here’s the lowdown, for anyone interested in the thought process behind a blog design.

I’ve written about the changing paths of this blog before. Whereas it was originally a straightforward social media-led blog, I’d like to think it’s grown into something more as I’ve grown as a blogger.

Whereas previously the content has (for the most part) been of the written kind, my future plans include more multimedia, videos, presentations, ebooks and more. This leads naturally to the redesign, and the switch from a traditional blog format to a more website-type feel.

Finding Your Feet and Walking Different Paths

I’ve looked at the blogs of people like Adam Singer, Jason Falls, Brian Clark and others, where the content has still been key, but there’s more to the experience for the visitor.

Sure, you can still read their blogs, but now there’s more to keep you interested and involved – digital downloads, resources and more. And it makes sense.

While there’s absolutely nothing wrong with a “traditional” blog look and feel, the reading patterns and behaviours of web visitors is constantly evolving. And, from speaking with colleagues and watching the analytics of this blog, many bloggers are moving to a site framework versus a blog one.

There are several benefits of this approach:

• Information hub homepage, where you can inform the visitor what they can expect.
• Highlight your most important content, from blog posts to subscription details, books and more.
• Clean call-to-actions, including digital downloads, webinars, partner sites, etc.
• The visual appeal that a home page can offer, without cluttering your blog index.

These are just a few benefits. There are many more – the ones that matter to you are the ones that should matter on your home page.

Branding and Bigger Voices

Prior to my most recent redesign (yes, it was only a short couple of months ago – sorry!), I’d always had an image of myself in the header. With the design prior to this makeover, I removed that image and went solely for the name.

There are supporters for both arguments – respected bloggers Marcus Sheridan is a fan of the image approach, while Gini Dietrich is more of the name/company look and feel.

For me, there’s nothing wrong with either – a personal blogger may prefer an image to help him or her stand out, while a simple name or icon (without the blogger’s picture) can help extend the blog into something not uniquely attached to the blogger.

For example, both Gini and Jason that I mentioned earlier have regular guest bloggers, and their “name” approach means the blog is suited for that multi-author approach.

Gini’s even mentioned that the blog is bigger than her, and that’s why she doesn’t want it to be known as Gini’s blog. Again, for me, that makes perfect sense.

A blog is whatever the blogger wants it to be, while respecting the community around it that shapes it how they’d like it to be. It’s why I went for the name approach versus the image one.

For me, that’s going to see the blog evolve into what (hopefully) will be a repository for both content and downloads, to help you meet your goals, whether that be in social media, marketing or blogging (at least for starters).

Taking an image away from the header, as well as building on a website-type design, makes that goal easier.

We’re Always Evolving

It’s taken me a few iterations to get the result you’re looking at now (and if you’ve come straight to this post, hit the Home tab on the navigation to see the full design).

Some of my previous designs I was really happy with at the time, while others (in hindsight) were essentially a stop gap while looking for the design that I’d be really happy with.

While there will no doubt be more changes in the future, I don’t think it’ll be anytime soon. Having found the look and feel I’ve been after, it’ll probably just be minor tweaks here and there (a logo versus just the name, for example, though still no image!).

But though the look and feel may change, the goal remains the same – to open up the blog to you, and let you continue to shape it, in the posts from guests as well as the awesome thoughts and questions you continue to share and push with when you comment here.

This blog is as much yours as it is mine, perhaps more so.

Designs may come and go – but the same old me will always be around, waiting to hear your voice. Here’s to continued growth and evolution.

Of Blog Design Changes and Looking to the Future originally appeared on Danny Brown - under a Creative Commons license.