One of these includes a new way to interact with everything Perion has built. We are told that if “creative performance is on your agenda this year, this is worth 20 minutes of your week”.

You can find them at Perion Beach with Brand Innovators.

It is highly suggested that you book a slot here before the calendar fills.

Jennifer Snell, marketing director ANZ, Airwallex said: “This campaign was our largest brand campaign to date, designed to fundamentally shift how businesses understand who we are and what we offer. Our ambition was to position Airwallex as the future of finance by showcasing the full breadth of our platform and challenging outdated, ‘clunky’ ways of managing global financial operations. By reaching high‑value decision‑makers in the right environments with the right message, we’ve not only driven exceptional awareness, but also deeper comprehension of how our solutions can help businesses operate faster, smarter and without borders.”

Built on audience-led planning, the fintech’s first major Australian campaign leveraged oOh!’s premium network and airport, Qantas lounges, office towers, retail, street, metro rail and billboards to deliver high-impact reach among high-value decision-makers while minimising media wastage.

Campaign results revealed a 386% increase in awareness, a 267% lift in familiarity and a 180% rise in consideration, with nine in 10 people exposed to the campaign took action.

Generating more than 184 million impressions*, the campaign delivered five times the reach of a billboard-only approach. Ninety per cent of exposed audiences saw the campaign multiple times, reinforcing the role of frequency in Airwallex’s strategic media buy.

Mel Duffy, head of product and POLY strategy, oOh!media told us “What made this campaign work was treating Out of Home as more than a collection of formats. It was about understanding the role each one plays and how they work together to build momentum. When you plan in an audience first, objective led way and show up consistently across the journey, it delivers the kind of frequency and relevance that actually shifts behaviour. For a new brand targeting a premium audience, that approach really mattered, and you can see it in the results.”

The campaign highlights how multi format Out of Home is increasingly being used as a full funnel engine for B2B brands, with audience led planning and multi environment execution driving both reach and relevance.

Source: Research Panel: PureProfile. All Respondents total n=1,011. (Sydney, Melbourne, Brisbane, Adelaide,Perth). Base: C-Suite/Managers

Anna Bager, President and CEO of OAAA told us “The OBIEs celebrate the ideas that make out of home such a powerful creative medium. OOH is the last mass medium and one of the most creatively inspiring. When an idea works here, it works everywhere. We’re thrilled to host the OBIE Awards in New York City and bring together the full advertising ecosystem in the city where culture, creativity, and commerce intersect.”

This year’s ceremony will take place at The Museum of Modern Art, marking a creative-first evolution for OOH’s most prestigious honor on October 15, 2026.

For 84 years, the OBIE Awards have celebrated the boldest ideas in out of home — work that transforms streets into galleries, skylines into storytelling canvases, and public space into shared experiences.

The 2026 OBIE Awards introduce a thoughtful evolution in categories and judging criteria, placing creative ideas at the center. The changes reflect how the industry is evolving and how the most powerful OOH ideas today transcend format to create cultural impact.

Last year’s top honor went to The Coca-Cola Company for a campaign that demonstrated the enduring power of iconic creative amplified through the scale of out of home. It was a reminder that in a fragmented media world, the most unforgettable ideas still belong in the real world.

The 2026 OBIE Awards will spotlight creative excellence across brand storytelling, experiential activations, craft, public service, innovation, and breakthrough ideas that redefine what OOH can be. As brands seek work that earns attention rather than interrupts it, OOH continues to deliver ideas that are visible, shareable, and culturally resonant.

Submissions are open to agencies, brands, media owners, production partners, and creative innovators whose work ran during the eligibility period.

Entries will be judged by a distinguished panel of leading creatives, marketers, and industry leaders.

The entry deadline is this Friday, June 12, 2026 !

2026 OBIE Awards Show: October 15, 2026 at The Museum of Modern Art, New York City.

Celebrating 15 years of the award-winning technology showcase, the two-day event will one again bring together leading brands, hands-on demonstrations and expert insight for channel partners, resellers and end users.

Visitors will be able to explore the latest solutions across AV, workplace, security, audio, LED, retail and live production, while connecting directly with manufacturers, Midwich specialists and industry experts.

Key themes for 2026 will include AI and automation, workplace collaboration, sustainability, retail experiences, security and smart spaces, audio and communication, and immersive live production.

Tech Xpo Secure will also return for 2026, offering a dedicated security zone featuring live demonstrations and the latest innovations in connected security solutions.

Attendees will have the opportunity to compare technologies side-by-side, explore integrated solutions and discover how Midwich supports partners through technical expertise, finance, project support and specialist services.

Rachel Curson, experience and events manager at Midwich UK&I, told us “Tech Xpo has always been about bringing people together to experience technology in a practical, hands-on way. As we celebrate the 15th edition of the event in 2026, we’re excited to welcome partners, vendors and end users back to Ascot Racecourse for another two days of innovation, collaboration and valuable industry conversations.”

Visitors will also have the opportunity to connect with representatives from across the wider Midwich UK&I group, spanning specialist AV, broadcast, live production, workplace and security expertise.

Tech Xpo is free to attend. Register your place here.

Attendees will learn practical strategies for earning client buy-in, overcoming common creative barriers, and executing campaigns that make the most of OOH’s unique impact as a medium. The webinar will also include a topline review of best practices and OAAA resources available to help independent OOH companies make a stronger case for stronger creative.

Speakers:

Melody Roberts, Founder & CCO – OOHC; VP of Creative, Meadow Outdoor Advertising

Brandon Sweeney, Creative Director – Link Outdoor Media

Karen Goumakos, General Sales Manager – Reagan Outdoor Advertising

Gale Bonnell, Vice President of Business Development – Adams Outdoor Advertising

Moderated by Mendi Robinson, VP of Creative – Lamar Advertising Company

It’s for members only. More information cn be found here.

Nick Slaymaker, Chief Growth Officer i-media, told us “For too long, outdoor has been bought on location alone. That’s changing. Programmatic buyers are waking up to the fact that it’s the audience that matters, not just where the screen is bolted. Joining forces with VIOOH means we can bring our motorway audience data to the wider market, through the workflows buyers are already using.”

This means for media buyers already working programmatically across digital channels, i-media’s inventory can now sit within those same workflows without additional setup, separate negotiations or a new buying process to navigate.

The ANPR-powered network uses anonymised vehicle recognition to identify audience composition in real time at each location based on vehicle type, make, model, and fuel type without the collection of any personal data. This feeds i-media’s scaled audience-based targeting solution that produces live, verified audience intelligence so campaigns can activate and adapt based on who is actually on site.

Now, with the integration with VIOOH, this capability will be accessible to programmatic buyers globally. Other benefits of the i-media and VIOOH partnership include:

• National scale and reach – 2.9 billion monthly impressions across 1,200 screens
• Unique audience intelligence through vehicle-level targeting via ANPR technology
• High purchase intent – MSAs generate over £1.5 billion in non-fuel revenue annually, reaching audiences actively spending
• Extended dwell – 22-minute average visit times and a positive, receptive mindset
• Full-motion creative environments across our service areas

Gavin Wilson, Global Chief Commercial Officer at VIOOH, said “Our partnership with i-media reflects where programmatic DOOH is heading – bringing advertisers to new audiences to drive growth in real-time and in this case, it’s motorway service station audiences. We’re particularly excited about i-media’s ANPR-powered network and the ability for that data to tell buyers valuable information about the audience, not just the screen. We’re pleased to make it accessible to our global buyer base through a single point of entry.”

For agencies and brands, the integration means i-media inventory can now be activated through a single point of entry in VIOOH’s platform.

For international buyers accessing i-media for the first time, it also provides access to a distinctly UK environment: motorway service areas (MSAs) are dedicated rest, retail and fuel stops on the UK’s motorway network, visited by millions of drivers and passengers making planned, purposeful journeys.

We are told that adding Texolve’s team, which provides broadcast engineering and integration at the highest level, will expand the Broadcast Media Division’s ability to serve clients worldwide.

John Laughlin, CEO of CTI told us “I don’t think there’s another broadcast engineering and integration company in the US that provides broadcast solutions for all the major league sports in their city. It’s incredible: Texolve works with the Penguins at Acrisure Stadium, the Steelers at PPG Paints Arena, and the Pirates at PNC Park. I can’t tell you how excited I am to bring this team into CTI’s Broadcast Division. Their focus on problem-solving and client satisfaction makes them a strong fit for the culture here at CTI. I can’t wait to see what they can do as part of our growing Broadcast Division, which already counts the NYSE, the Houston Rockets, the University of Michigan, and the Philadelphia Union among its clients.”

CTI serves customers worldwide as a member of the PSNI Global Alliance, from its London, UK, office and across the US, with locations from Michigan to Texas and from Massachusetts to California.

Steve Parkinson, Marketing and Brand Director at Allwyn, said: “With new Lotto, we wanted to bring to life the simple but powerful idea behind the new format — that players have two chances to win from a single ticket, without changing how they play. This campaign is about making that benefit instantly understandable, while celebrating the everyday moments when people come together to play. We’ve taken this idea to scale through bold, standout executions — from attention-grabbing installations like our unmissable mural, to partnership firsts like our tie-up with Twitch — helping us quite literally paint the town red and ensure the message cuts through. The ad for TV and VOD is designed to bring this to life in a playful way, using an everyday moment between two friends. We then wanted to take that same idea into the real world with ‘The Two Yolks’ pop-up café, bringing the ‘two chances to win’ concept to life through food, prizes, and merchandise. With this extensive campaign, we believe we’ve created something people can genuinely enjoy and talk about.”

Developed by creative agency VCCP and supported by Studio 59, Allwyn’s in-house creative and content studio, with media strategy and buying by Hearts & Science, the campaign brings to life the simplicity and excitement of ‘One ticket, Two chances to win’.

From June 7, every £2 Lotto line will give players two chances to win in every draw, all for the same price and with the same number of balls to choose from. The new two-round format significantly improves players’ chances of winning any prize – from 1-in-9.3 to 1-in-4.9 – and is expected to more than double the number of Lotto millionaires each year, from around 140 to approximately 345.

Marking the biggest change to the game since its launch in 1994, the campaign is designed to drive widespread awareness of new Lotto and spark conversation nationwide, speaking to loyal Lotto players as well as attracting a new generation of players through culturally relevant activations. To support the update, Allwyn is rolling out an extensive, multi-channel campaign spanning TV – led by a new flagship television commercial – as well as radio, social, retail and digital.

The TV ad – directed by Dave Meyers through Radical Media in collaboration with Girl&Bear – is destined for a range of channels and Video on Demand (VOD) and brings the new Lotto proposition to life through a relatable, everyday moment, featuring two friends relaxing at home when one casually decides to play on the National Lottery app. As they chat, the simplicity of the ‘one ticket, two chances to win’ format is revealed, building to a playful twist: one friend says “it could be you” twice, while the other replies, “good luck, good luck then.”

There will also be a significant nationwide out-of-home presence, with 1,088 panels planned across the UK under the theme ‘Paint the Town Red’ in honour of Lotto’s iconic red branding. Key sites in major locations will be taken over, including a large-scale mural installation in Aldgate alongside an eye-catching eight-day crane installation. The activity will be complemented by premium large-format digital OOH placements, including high-impact dual-tower screen sites, ensuring standout visibility throughout the campaign period.

Garrett O’Reilly, CEO at Hearts & Science, told us “New Lotto marks the most significant innovation in The National Lottery’s 30-year history. This is a genuine national cultural moment, and our media plan matches that ambition at every level. We’re painting the country red, including four in every five paired 48 sheets sites across the nation carrying new Lotto, making the magic impossible to miss. We’ll also be embedding new Lotto into the moments that matter most for potential new players. From the global spectacle of the FIFA World Cup to the real-time pulse of Twitch, we’re showing up in the spaces where culture happens, making Lotto relevant to a new generation of players.”

The campaign is further brought to life through a standout real-world consumer activation, ‘Two Yolks: Lotto’s Luckiest Café’ – a London brunch pop-up celebrating Lotto’s exciting new format, where every £2 ticket now gives players two chances to win. Developed in partnership with Tin Man Communications, the experience will run on Friday 12 June and Saturday 13 June – Lott’s first Saturday night draw – at Old Queen Street Café in Westminster, with guests welcomed for three timed sittings.

Inspired by Lotto’s new format, the café leans into the idea of duality throughout. From the guest experience to the limited-edition menu, entertainment and surprise prize moments, every detail is designed to reflect the belief that some things simply feel luckier in twos.

Additional activity includes:

• Digital screens with ‘It Could Be You, It Could Be You!’ audio on individual petrol pumps, reflecting the new Lotto branding across 30 Shell petrol stations.
• Radio activity will deliver national reach, generating an estimated 223m impacts and 336 gross rating points.
• Digital activations will also play a central role in supporting the campaign. Social media activity includes TikTok and Snapchat, featuring bespoke Snapchat lenses and high-impact placements on TopView and TopFeed.
• Shops will also be decked out in red with Allwyn’s new Lotto Point of Sale campaign in 43,500 National Lottery stores across the UK. Allwyn’s retail partners will receive an exciting Lotto launch box containing Playstation and poster POS materials to highlight the new game, along with new play slips and player-facing leaflets to more fully explain the game changes to customers.

The campaign will also be amplified through collaborations with several popular podcasts, including Staying Relevant with Sam Thompson and Pete Wicks, The Girls Bathroom, and The Jack & Ash Show. Alongside Snapchat and TikTok, the campaign will, for the first time, see Allwyn partner with Twitch with a bespoke livestream activation.

CAMPAIGN CREDITS:

CAMPAIGN TITLE: Lotto. One ticket. Two chances to win.

CLIENT: Allwyn UK

ADVERTISING AGENCY: VCCP

GLOBAL CHIEF CREATIVE OFFICER: Darren Bailes

CREATIVE DIRECTOR: Simon Connor

CREATIVE TEAMS: Kenneth Abalos & Samuel Adio, George Cartwright & Lucas Robin

MANAGING DIRECTOR: Hannah Fitz-Gerald

BUSINESS DIRECTOR: Roxanne Courtman

SNR ACCOUNT DIRECTOR: Harriet Pinnington

SNR ACCOUNT MANAGER: Emira Grbac & Jasmine Khaliq

GROUP CHIEF STRATEGY OFFICER: Michael Lee

GROUP PLANNING DIRECTOR: Joe Miller

PLANNING DIRECTOR: Amalie Smith

AGENCY PRODUCTION: Girl&Bear

AGENCY TV PRODUCER: David Vass

AGENCY TV PRODUCTION ASSISTANT: Nathan Lake

HEAD OF BROADCAST AFFAIRS: Alexia Collins

INTEGRATED PRODUCTION DIRECTOR: Romana Kit

SENIOR INTEGRATED CREATIVE PRODUCER: Emma Michell & Jonny Powell

AGENCY POST PRODUCER: Heather Mooney

MEDIA AGENCY: Hearts & Science

MANAGING PARTNER: Simon Fuller

CHIEF STRATEGY OFFICER: Simon Carr

STRATEGY PARTNER: Frith Hofmeester

CLIENT PARTNER: Jonathan Price

BUSINESS DIRECTOR: Benjamin Rutherford

CLIENT EXPERIENCE DIRECTOR: Jack Stein

CLIENT EXPERIENCE MANAGER: James Sansom

HEAD OF CONNECTIONS PLANNING: Tessa LeGassick

CONNECTIONS PLANNING SENIOR DIRECTOR: George Viner-Price

HEAD OF AV: Chris Pyatt

AV BUSINESS DIRECTOR: Martyn Searles

CREATIVE SOLITIONS/PARTNERSHIPS BUSINESS DIRECTOR – Jennifer Gilbert

SOCIAL ACCOUNT DIRECTOR: Sophie Babbage

DIGITAL DISPLAY ACCOUNT DIRECTOR: Paul Mellor

OOH: Talon Outdoor

PRODUCTION COMPANY: Radical Media

DIRECTOR: Dave Meyers

MD / EP: Ben Schneider

PRODUCER: Maggie Curwin

DP: Scott Cunningham

PRODUCTION DESIGNER: Francesca Massariol

STYLIST: Verity May Lane

CASTING: Kharmel Cochrane

EDIT HOUSE: The Quarry

EDITOR: Jonnie Scarlett

MANAGING PARTNER / EP: Tor Adams

ASSISTANT EDITOR: Henry Thackray

GRADE HOUSE: Black Kite

COLOURIST/ CO-FOUNDER: Richard Fearon

POST PRODUCTION: Girl & Bear Post

SENIOR POST PRODUCER: Heather Mooney

HYBRID ANIMATOR: Amelia Eve

HYBRID VIDEO EDITOR: Adrian Scanlon

AUDIO POST PRODUCTION: Jungle

SOUND DESIGN & MIX: Sean Mahoney

MUSIC: SIREN

MUSIC PRODUCER: Sian Rogers

COMPOSER: Chris White

CONTENT CREATION STUDIO: Girl&Bear

DESIGN DIRECTOR: Clary Vikstrom

DESIGNER: Ayesha Handy

RESOURCE LEAD: Rachael Hinge

DEPUTY HEAD OF STUDIO: Scott Mitchell

ASSISTANT STUDIO MANAGERS: Thomas Whetnall & Lee Forster

SENIOR CREATIVE ARTWORKER: Paul Craig

ANSSI evaluates IT products to ensure independent, rigorous security testing. When running software version 02.20.02, the ClickShare CX-50 2nd gen, including both the Base Unit and Button, meets the strict technical requirements defined in the certification scope.

Hybrid meetings increasingly include sensitive discussions. Hence, regulated organizations face growing pressure to install collaboration technology that can be trusted. In sectors such as government, defense, critical infrastructure, and large enterprises, independent security certification increasingly supports risk decisions and procurement requirements.

“Security has long been part of Barco’s DNA and remains a business-critical priority in how we design and develop collaboration technology,” said David Martens, Head of Product Security at Barco. “With CSPN certification, we provide customers with an independent third-party reference that supports trust, compliance expectations, and security due diligence when deploying video conferencing in regulated and security-conscious environments.”

This French certification also has an extended scope beyond France. Issued under France’s CSPN scheme (Certification de Sécurité de Premier Niveau), it is recognized in Germany under the BSZ scheme through the CSPN-BSZ mutual recognition agreement between ANSSI and Germany’s Federal Office for Information Security (BSI), depending on the applicable scope and conditions.

The HOYTS Group and VMO chief commercial officer Anthony Deeble said “This is a milestone moment for the VMO business. From the beginning, our long-term goal has been to deliver the most extensive retail coverage in the country. It reflects the strength of the partnerships we’ve built with landlords and property groups over the years and the expertise and dedication of everyone in our team to drive this network forward. We’re proud of what we’ve achieved and to continue building on it”.

This growth has been underpinned by new contracts and long-term renewals across retail and mixed-use destinations including Central Park Mall, Meriton Retail Precincts, Region Group and TOGA.

“VMO has been built on a simple understanding that audiences move through a mix of everyday shopping environments., whether it be neighbourhood centres, local retail, convenience stops and top-up trips, alongside larger, planned visits to purpose-built retail precincts. Our network reflects that reality. It’s designed around where shopping behaviour actually happens in these everyday moments, across both metro and regional communities. It’s within these environments that habit, frequency and path-to-purchase influence are formed, creating the strongest opportunity for brands to drive sales and action.” VMO managing director Paul Butler said.

VMO is part of the Val Morgan Group, which operates in both Australia and New Zealand.