Online Marketing at Canada's Web Shop

Keys to building links to your website

John McDonald — Tue, 09 Mar 2010 16:26:05 +0000

Incoming links to your websites are like votes for your website. If there are competing websites and one site has 300 links and another site has 20, likely the website with 300 links will have better page rank and better Search Engine positions for certain terms. However there is an art to link building [...]

[Light Post Friday] How Did That Video Get Viral In 48 Hours?

AJ Batac — Fri, 05 Mar 2010 21:12:31 +0000

So, you were wondering, how did that video get viral in less than 48 hours? Here’s how I think it happened (Disclaimer: I am making this up as I go. Ok, not really. I’m quickly researching things as I type.) Here it goes… someone found this video somewhere, digitized it and uploaded it to Youtube [...]

Internet Explorer 6: the end is nigh (hopefully)

Chris — Thu, 04 Mar 2010 22:25:04 +0000

Have we seen the last of IE6? Google has dropped official support for Internet Explorer 6, and YouTube is close behind. It’s finally fallen behind Firefox in the web’s usage statistics. More and more developers are charging extra to add specs for IE6. Some people are even throwing funerals for the near-ancient browser (http://bit.ly/9ikjC1)! No, we’re [...]

I don’t get to stop learning when I graduate from University? I thought that was it!

Kevin MacNeil — Mon, 01 Mar 2010 16:06:42 +0000

Not everyone does online marketing? That’s not what I’ve been taught in marketing class, and communications class and every other business class that has groomed me for the world ahead. Students take today’s techniques for granted because we’re taught them in university like they’re common practices in every business. Imagine our surprise [...]

Vancouver 2010 Web Site is Excellent

Justin Nedecky — Mon, 01 Mar 2010 16:04:50 +0000

VANOC commissioned an awesome website for this historic event. Everything from the art to the technology is extremely well done. Here’s quick roundup of the noteworthy stuff. Great layout, great design: The content organization and navigation is intuitive: find the sport, scores, venue, read the news, etc. It appears cluttered, but it’s got a lot to [...]

Are you optimized for local search?

John McDonald — Mon, 01 Mar 2010 15:23:28 +0000

I had an interesting local search weekend. I am always interested to see who is optimized for local search as I feel that companies in Canada are not as optimized as well as they should be. So I was out on Saturday looking for a certain DVD and I dropped into Rogers to see if [...]

7 Worthy Alternatives To Google Search

AJ Batac — Fri, 26 Feb 2010 22:57:32 +0000

Today, I was wondering how I could ever search for something if Google didn’t exist and I asked myself, “How do I look for answers without using Google?” I certainly wanted to answer my own question really bad so I dug up a few worthy search engines out there that can be my alternative to Google [...]

Getting Longitude and Latitude from Google Maps

Jonathan Dart — Fri, 26 Feb 2010 22:34:28 +0000

I’ve recently needed to get longitude and latitude coordinates for several locations. I first went about it by getting the values from http://www.geonames.org/. This was difficult because it requires you convert degrees, minutes and seconds to the wgs84 format. This is no treat. After some googling I discovered that it’s pretty simple to make a Google [...]

PVRs effect on TV advertising

John McDonald — Mon, 22 Feb 2010 17:26:38 +0000

I attended a presentation at the Manitoba chapter of the Canadian Marketing Association luncheon last week and the presenter was a marketing executive from Canwest Global. He was discussing the important elements they use in their marketing strategy: work outside your comfort zone concentrate your advertising at times (ie taking over all advertising on a website etc) be [...]

Fast flipping of news articles using Google Fast Flip

AJ Batac — Fri, 19 Feb 2010 19:50:33 +0000

If you want your news and you like to get them online, but don’t have enough time to check all the news websites and blogs, there is a cool experiment from Google Labs called Google Fast Flip. Google Fast Flip captures images of articles on their partner’s websites and displays them in an easy-to-read [...]

Google’s Gone Social with Google Buzz

Lyndsay Walker — Wed, 17 Feb 2010 22:06:34 +0000

It’s been speculated for sometime that Google will do SOMETHING to compete with the massive social networks like Twitter, Facebook, MySpace, etc. After some attempts like Friend Feed and Wave, Google’s attempting it again with their new product – Buzz. Buzz is actually pretty invasive and is causing serious concerns about privacy. It is a part [...]

Certain industries have to keep up with the marketing times

John McDonald — Thu, 11 Feb 2010 22:44:44 +0000

It really floors me when I hear that certain people from certain industries still think that a website has no affect on their sales process. I was speaking to an accounting firm the other day and he was adamant that companies do not consider a website when they are looking for an accounting firm. He [...]

10 Great Wallpaper Websites to Freshen up your Desktop

Adrian Balkwill — Mon, 08 Feb 2010 20:24:15 +0000

A plain desktop can really kill creativity, and there is nothing good about that. This is why I have made this list of 10 websites to search for some killer desktop graphics to get your creative juices flowing! Abduzeedo – www.abduzeedo.com Abduzeedo offers high quality Wallpapers which are all original and exclusive. They also offer free tutorials and design [...]

Quick reminder: Avoid being a victim of an e-mail phishing scam

AJ Batac — Mon, 01 Feb 2010 16:40:51 +0000

Quick reminder: Avoid being a victim of an e-mail phishing scam. A good practice to save you from these e-mail hoaxes and fraudulent links (phising) is to always check (double-check then re-check) the link that you are about to click. It may save you from viruses, malwares, spywares or even save you lots of money. Especially [...]

Boutiques vs. Full service agencies

John McDonald — Mon, 01 Feb 2010 04:19:15 +0000

I had an interesting meeting with a prospect last week and they were describing to me they used to deal with a full service advertising agency but they felt that it was difficult for this agency to satisfy all their needs. The company was going through a re-branding, wanted to move more from traditional advertising [...]