Creative Zone by MediaMind

The Black Keys - Brothers Video

Sun, 18 Aug 2013 10:53:36 GMT

The ad opens with the declaration that it is interactive and it certainly is. Users can choose to listen to tracks from the new album, watch a video or share.
Warner Bros Records,The Black Keys - 'Brothers' Album,Expandable Banner,Pixel Hustler

Traffic Light: Conversion Tag strategies

Samson Adepoju — Tue, 14 May 2013 19:46:01 +0000

Third-party ad serving has many advantages that agencies can leverage. One of these is the ability to record a user’s journey from ad impression through to purchase. This journey is called the path to conversion. In order for the agency to mark milestones on this path as well as the conclusion, it is important to place conversion tags on the advertiser’s site.

Second Screening: Where The Action Is In Mobile

Samson Adepoju — Mon, 13 May 2013 18:54:44 +0000

While the value of second-screen engagement may be hard to quantify, there’s no doubt it is real. A second-screen campaign DG executed for a major global retailer found a very strong correlation between the time proximity of seeing a TV ad and the frequency of click-throughs on the brand’s digital companion ad.

Nissan Juke N-Tech

Mon, 13 May 2013 08:12:55 GMT

Nissan,Expandable Banner,Digitas UK

Faturasiz Yikilan Paket

Mon, 13 May 2013 08:00:57 GMT

AVEA,Home Page Takeover,United-People TR

Where media fragmentation is a challenge, convergence and content democratization are opportunities

Samson Adepoju — Thu, 09 May 2013 17:03:31 +0000

Convergence inherently adds value to the video advertising ecosystem as a whole, allowing for better reach, influence and analysis. Some agencies are shifting their tactics by expanding TV teams to incorporate digital pros or vice versa, but there is still work to be done. Aegis CEO Nigel Morris talked about how the digital generation’s ideas can help manage consistent messaging globally: “…we have to drive convergence. The industry has not done a good job in terms of flattening out agency structures and fostering innovation from young people...we have to take organizational design more seriously.

RTB ‘Hockey Stick’ Has DG’s Peer39 Ready For 50% Growth By Q3

Samson Adepoju — Thu, 09 May 2013 15:47:59 +0000

AdExchanger spoke to White last week about Peer39 and the use of his company’s data in digital advertising.

Nissan Juke Connect Edition

Thu, 09 May 2013 05:36:57 GMT

Nissan,Home Page Takeover,Duke FR

How To Use Viewability To Actually Buy Media

Samson Adepoju — Wed, 08 May 2013 19:40:18 +0000

There is a common understanding that there is waste in advertising, specifically in online advertising, and the cost of media reflects that in many cases. The challenge is that although the industry and trade groups leading the charge have made great progress in trying to define a “view,” there is still no universal definition, let alone standard for measurement. There are proposals and a loose set of guidelines, but without accurate measurement technology we are stuck where we are. The industry will arrive at true viewability eventually, but in the meantime, here is what’s available today.

SAG-AFTRA Identifier Backed by Key Ad Management Company

Samson Adepoju — Wed, 08 May 2013 18:17:01 +0000

Digital Generation announced Friday that it plans to adopt Ad-ID for commercials within its core operations. DG noted that it handles the “vast majority” of video advertising production, transcoding and distribution for U.S. advertisers and agencies.

Sony Mobile Xperia Z

Wed, 08 May 2013 05:32:38 GMT

Home page takeover including video background for the launch of Sony Mobile Xperia Z
Sony Mobile,Home Page Takeover,Fuse

G.I. Joe Retaliation

Wed, 08 May 2013 05:27:24 GMT

Paramount Pictures NZ,Expandable Banner,Mediaworks NZ

Sony Experia in Turkish

Wed, 08 May 2013 05:20:47 GMT

AVEA,Home Page Takeover,United-People TR

Holden Barina Video Wallpaper

Wed, 08 May 2013 05:15:17 GMT

Holden,Wallpaper,AJF Partnership

The Emergence of Convergence

Samson Adepoju — Fri, 03 May 2013 15:59:38 +0000

Fragmentation is an important issue for advertisers but multiscreen video also poses a huge opportunity to reach audiences in a more cost effective way. Why? Because multiscreen campaigns are more effective, period. When 50% of the total US population viewed online video ads 58 times per month, the writing is on the wall. Multiscreen campaigns have a 4.2% greater reach, an 11% cost reduction per CPM, a $4K cost reduction per rating point. So the real question is this: Why is only 15% of digital media budgets allocated to multiscreen?

For TCAA, site-serving video equates to budget up in smoke

Samson Adepoju — Fri, 03 May 2013 15:34:38 +0000

TCAA has been working with the MediaMind platform since 2009, leveraging the full range of MediaMind creative tools from rich media to CC4S, VersaTag and most recently Viewability. TCAA is committed to finding new ways of using technology to advance its clients’ goals, thus it is often among the first to bring new and sophisticated capabilities to its extremely loyal client base. Unlike more than 80% of the industry, TCAA uses the MediaMind platform for all of its video ad serving.

News Corp/Fox versus Aereo Service

Samson Adepoju — Thu, 02 May 2013 20:10:45 +0000

I’d like to lay out my argument of why Aereo, despite its disruptive behavior, is merely just another cog in an overwhelming trend for consumers to look for more efficient and easier access to the content they love. It’s neither the destroyer of TV executives, nor the savior of consumer choice.

Havas Teams with DG for TV/Digital Delivery

Samson Adepoju — Thu, 02 May 2013 20:02:11 +0000

Havas Media and DG will deliver an integrated solution for online and television campaign management. Havas Media claims the deal will allow it to manage campaigns around the world with a single solution -- at a price that's competitive with scrappy local startups.

Emirates DR

Fri, 26 Apr 2013 10:13:11 GMT

EMIRATES,Emirates DR,Expandable Banner,Studio AM

Friso Frisomum

Thu, 25 Apr 2013 11:15:27 GMT

Friso c/o Carat HK,Expandable Banner,Adsfactor HK