Among the highlights:

• Growth in paid search advertising in the high-tech and consumer electronics sector was up 22% in the first quarter compared to a year earlier, and up 1% over Q4 ’11; plus
• While current trends indicate a deceleration of growth from the sizeable amount of spending that occurred in the second half of  last year, they are largely in line with our expectations.

The chart above shows how paid search spending has increased since 2009.  Note that  ad spend for our clients has been normalized such that Q1 ’09 equals 100.

The Americas, powered by the U.S. and Canada, saw modest spending growth in the quarter, which was up 2% quarter-on-quarter and 15% year-on-year. Google continues to dominate spend, commanding 79% of the paid search market, while the Yahoo-Bing alliance held roughly at 19%. Yahoo-Bing may be benefiting from the recent implementation of “broad match,” and showed 2% sequential growth.

In EMEA, spending was down 2% from this time last year, and has remained relatively flat since last quarter. Due to the sustained weakness we have witnessed in the European online advertising markets, we will continue to monitor this region very carefully and update our projections for the second half of 2012 accordingly.

Spending in APAC was up 1% over Q4 ’11, and up 80% from Q1 ’11. While China, Japan, India, and the Australia/New Zealand economies are certainly where major growth opportunities exist for the high-tech industry, we do not expect year-over-year spending to continue to increase at this rate.

Google continues to adjust its ad formats and matching algorithms for paid search results.   For the second straight quarter, advertisers are benefiting from a 3% deflation in keyword prices. Similar to Q4 ’11, impressions experienced only a moderate increase in volume, compared to the more dramatic increase we observed for clicks and CTR.

Looking forward, there are two key insights:

Actionable Insight #1: We expect sequential growth to remain in the 1 – 4% range for Q2 ’12, and then momentum to resume again in the third and fourth quarters.  Advertisers in all verticals are expected to benefit from one-off drivers, such as the Summer Olympics, the U.S. presidential elections, and the European Football Championships, while the PC industry, in particular, is poised for enormous marketing pushes on behalf of Windows 8 and the flurry of new laptops and Ultrabooks set to debut with it.

Actionable Insight #2: Although keyword pricing has declined for the second straight quarter (down 3% from Q4 ’11), we believe this trend is due primarily to search engine algorithm changes, and expect it to stabilize in the second half of 2012.

Covario’s Q1 2012 Global Paid Search Spend Analysis is now available on our website.

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Copyright © 2012 Covario Inc. All rights reserved.

First Quarter Paid Search Builds on Fourth Quarter Swell

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What makes this adjustment more dramatic for our industry is that this change will be affecting close to 21 percent of Internet users, which means there will be even more uncertainty when it comes to search term data.  What Matt Cutts once said would only affect search results in the “single digits” now has the potential of growing significantly larger and more obscure. One of our past posts, “[Keyword Not Provided]: A Deeper Look,” showed the trends of the types of sites that were seeing the highest impact in their keyword results, some sites seeing over 30% of their keywords undisclosed. With Firefox’s adoption of HTTPS Google search, those numbers will see yet another increase in the near future.

Mobile Search Impact:
Google secure search has yet to tap into the mobile market and with mobile trends on the ever-increasing rise; this is great news for our mobile data.

“At this time, encrypted search is not used for mobile search when you are directly logged into your Google account or even when implied to be such as the default on most Android devices” Senior SEO Strategist Michael Martin said.

In the mobile market fight for browser dominance, Firefox only has .03% of the market share, making it small enough to not even be in the Top 10. While the impact from Firefox on mobile searches might be miniscule, that doesn’t take away from the fact that Google owns over 88% of the Mobile/Tablet Search Engine Market Share. This is some 13% more than its dominant desktop position.

So for now, at least you can rest assured that there will be little to no impact to your mobile SEO data. However, you can’t count out Google or other browsers making changes to the Mobile that will affect mobile search results in the same manner as desktop.

Latest Development:
While writing this article, it came to our attention that secure search already made the leap into mobile. When logged into a Google account on an Android phone (in our case, synced with Gmail), if you perform a voice-activated search, this does appear to be using secure search. Thus far we have only been able to replicate this voice search using the Android browser, but does not occur when using the Chrome browser with any search functionality. However, this does demonstrate that Google is not suppressing this data for mobile and has been testing in this arena.  Results in this sphere are not conclusive and need to be examined in more detail as Google has been known to test incrementally before fully engaging in any product change.

Desktop Search Impact:
According to the most recent Comscore numbers, there are around 402,517,241 searches a day on Google with potentially 85% of them coming from a desktop.  Now according to one figure, 9% of all Google searches come from Firefox putting some 36,226,551 daily searches in the line of fire for this new change by Firefox.

Google projects that Google Plus will have 400 million users by the end of the year. This continued growth of Google’s Search Plus Your World will only increase the number of users logged in and showing [not provided].

Conclusively, when you look at the potential impact of secure search combining all sources—Firefox, Google Search Plus Your World, Gmail and YouTube, secure search has the impending possibility of greatly affecting our organic data and strategy for desktop. Let’s continue to monitor the impact and like all other changes Google throws our way, adjust and conform.

Actionable Insight:

• Using your analytics platform of choice, log in and compare the month over month and year over year for Firefox usage. While the Internet average is 21 percent, many of our clients see a much lower percentage. What is the trend for your customers and prospects?
• Again dig into your analytics platform, but this time look at the mobile vs. desktop. What does the possible impact look like for you?
• Talk to your SEM manager and share data with them. Make sure you ask for the Search Query report to get what the user searched for and not what keyword your company was bidding on.  This data is still currently available and will be a great resource for you in the future.
• Our list from “[Keyword Not Provided]: A Deeper Look” still applies, so be sure to see what else you can be doing.

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Copyright © 2012 Covario Inc. All rights reserved.

Firefox Secure Search: Some Actionable Insights For Digital Marketers

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Why? Individual policies from more than 70 of Google’s products and services were being consolidated into a single privacy policy: “One Policy, One Google Experience.” This follows one of Larry Page’s themes since retaking the CEO helm, which has been consolidation of products, and sun-setting several that have become ingredients into other products rather than carrying enough weight to be stand alone.

Immediate reaction

From the perspective of a digital marketer and an end user, Google has taken the right approach to this change in announcing it five weeks early to get the word out, let all sides debate the change, and have enough time for things to settle down before they actually pulled the lever yesterday.

This is much more calculated than we have seen with Facebook’s infamous string of pushing large feature updates that many have said infringe on users’ privacy, creating waves of backlash from the community and internet privacy groups. Google is taking its time, which will help them tremendously in the end.  The added value of Google’s advertising platform will continue to keep advertisers, digital agencies and shareholders happy.

So what does the privacy change mean for marketers?

Digital marketers are used to working in silos of data across Google’s Web properties. Case in point: Google PPC ads bought on the the search results pages are based on the ability to target a list of keywords to the specific search term, but has no relevance to any other actions users were doing across Google’s vast ad network.

Likewise, Google’s ad platform allows you to place ads across its display network based on either specific site targeting options or based on matching specific keywords on a page to trigger your display placement. But these ad buys again had no relationship what you were doing while using Google’s search engine. Initiatives like Google’s remarketing features worked to build small bridges between these areas, but required additional code, specific search based landing pages, and the understanding of building user generated cookie pools — not interests, something for which Facebook is better valued.

With the walls broken down at Google between Search, YouTube, Gmail, Blogger, Google+ and services like Google Docs, the anonymous data can be used to develop a much more robust persona (online user profile) for advertisers. This allows the advertiser to become more efficient in the areas of demographic and psychographic targeting, campaign scope, and advertising message. While the end results may actually be higher CPCs due to the granular nature of the targeting options, the ROI on each campaign will ultimately improve when compared to a control set of unlinked campaigns.

Probably the biggest change we will see to online advertising with this policy change will be that search results will become inherently personalized: a custom search result based on your past internet digressions. This means over time no two search queries should deliver the exact same results from two different people. Information gathered from Gmail, YouTube, and past search behavior will drive a custom search results page from a new algorithm leveraging a data set several magnitudes larger than the one it is working with today.

What this means for the future?

Mobile seems to have a pretty big implication here as Google could use your interest history from search results and content pages to deliver location-specific advertising when you are out and about on your smartphone. Think Google Offers plus location-specific deals or more general messages. The functionality may already be here as Google has hinted at the ability to let you know if you may be late to your meeting based on your calendar, current location, and traffic conditions.

Should end users care?

Privacy update backlashes are nothing new as we noted above, and this update has generated some serious buzz (see fig 1), but truth be told Google was already leveraging user data in most of its services so little has changed on that front. The fact that it can be used to drive more relevant ads between the different services feels “creepy” to some, but it’s really a matter of preference since your user data is anonymized in the process.

The un-silo-ing of the data blocks means advertising will become much more relevant to you. Users of Google products can always “opt-out” of receiving personalized ads (whether signed in or signed out). Google also remains steadfast that it will never sell your information to advertisers.

Interest in “Google Privacy”

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Copyright © 2012 Covario Inc. All rights reserved.

Google, Privacy and the Modern World

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Since that time, we at Covario, much like everyone in the search marketing industry, have been monitoring the initial impact to our clients Analytics data. The initial impact of the new encryption process was confirmed by Matt Cutts of Google to be in the single digits, and at first it was. Over the past few months Google has been busy making changes like Google Search + Your World to help grow the number of users logged into their products like Google+, Gmail, and YouTube. While the initial impact from the new encryption process the reality is that the number many saw then and now is actually much higher. Ranges for [not provided] have been documented in the single digits, 7-14%, 9%, +10%, 12%, and even beyond 30%. So what percentage of your Google organic traffic can you expect to show up as [not provided] and what can you do about it?

The answer may be in type of site you have and your target audience. Since late October the Covario team has been watching the [not provided] statistics, and has looked closely at a small sampling of sites for any commonalities or trends. Now this is a small sampling of sites over the holiday period mind you, but it is interesting how quickly we were able to spot some things.

1. Site Audience Gender – Using the AdWords Dart, Compete, or Quantcast you can get an idea of the audience gender of a particular site. We are seeing websites that skew more towards a male audience have a higher percentage of [not provided]. In some cases the difference is as much as 3x that of a site with a more female audience.
2. B2B vs. B2C – Sites that are typically targeting businesses are more likely to see the keyword [not provided] as one of the leading keywords driving traffic. B2B sites had the highest percentage of [not provided] keywords with an average of more than 20%.
3. Single Vertical Sites – A trend we noticed was with single vertical sites tended to be among those with the highest percentage of the [not provided] keyword. An example of this would be a site that focuses in on what would be one aisle of a larger and more diverse retailer.
4. Up and to the Right – January showed a continued rise with some of the highest numbers for the sites we are watching. Multiple sites now have more than 20% of their keywords showing up as the [not provided] keyword.

So What Can You Do?

1. Use what data you have. Compare log files, PPC data, your analytics data, in-store data, and channel owners, along with other sites your company owns. Then analyze them in an integrated manner to look for patterns.
2. Look at your year over year situation. Now that we are into 2012, you should be able to look and compare against 2011 and possibly years prior. Year over year are you seeing similar or expected sales and/or traffic?  When you were ranked X in the past what type of traffic did you see? Are you still ranked at that position and is that page seeing the same organic search traffic?
3. Most likely you have the functionality on your site that allows users to search your site. Do you track what they put into that search box? If you are not already tracking this data you should be as you wouldn’t believe what you can learn from your very own site search data.
4. Visit social monitoring sites and social bookmarking sites to research your brand and websites. What keywords are people associating with your brand? This will help you understand if your company’s branding and SEO are resonating with your audience as much as you hope.

Above all, don’t panic if you are seeing a higher percentage of [not provided] keyword traffic coming from Google.  Simply just continue to improve upon what is known and worry less about the unknowns.

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Copyright © 2012 Covario Inc. All rights reserved.

[Keyword Not Provided]: A Deeper Look

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Who Did the SOPA Blackout Really Affect?

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• Spending on paid search advertising was up by 7% in Q4 ’11 from Q3 ’11. This is after a sizeable increase in spending in Q3 ’11. This holiday season, spending in the consumer electronics sector, as well as continued investment in business analytics and information management solutions, drove modest growth. Q4 ’11 paid search spend was up 28% from Q4 ’10, which was a strong quarter a year ago.
• On a full year basis, growth in 2011 for paid search was up 21% over 2011 spending—just north of what we expected at the beginning of the year, when we predicted 15 – 20% growth.

The chart above shows how spending has increased since 2009. Ad spend for our clients has been normalized such that Q1 ’09 equals 100%.

• North America, powered by the U.S. and Canada, saw strong spending growth in the quarter, which was up 11% quarter-on-quarter and 18% year-on-year. Growth annualized was 10% for North America—the bottom-end of our 2011 forecast range from the beginning of the year.
• In EMEA, growth was down 8% quarter-on-quarter, but up 9% year-on-year. Overall, paid search spend growth for the year was 22%, which was slightly below our 2011 forecast. We attribute the deceleration in spend to the general macro-economic slowdown in the region.
• APAC continues to be where the major growth opportunities exist for the high-tech industry. Quarter-on-quarter search spend growth was up 8%, while year-on-year growth was up over 100%. With a 97% annualized growth rate, we are seeing continued investment in Japan, China, India, and the ANZ economies.
• On a global platform basis, advertiser increases in spending on Google were up 8% from Q3 ’11 and up 27% year-over-year, while spending on Yahoo-Bing was down 1% from Q3 ’11 and down 18% from a year earlier. Spending on Baidu, which commands the majority of market share in APAC given its dominance in China, grew 19% quarter-on-quarter and 185% year-on-year.

For the first time since mid-2010, the 2 – 3% quarter-on-quarter CPC inflation has subsided, at least temporarily. Changes in consumer behavior, combined with more effective advertising strategies and improved matching algorithms, are key factors in this trend.

Actionable Insight:

Paid search spending in 2011 was up 21% from 2010. For 2012 we recommend that global advertisers plan for budget increases of 18 – 22% for paid search, with a regional breakdown as follows:

• 18 – 20% growth in North America
• 15 – 18% growth in EMEA
• 40-plus % growth in APAC

All of this information and more is available in our latest report – Covario’s Q4 2011 Global Paid Search Spend Analysis, which is now available on our website.

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Copyright © 2012 Covario Inc. All rights reserved.

Fourth Quarter Provides Strong Finish to 2011 Paid Search Trends

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Why is Google implementing this?  The answer is simple.  Privacy.  Searchers logged into Google through any of its products (Gmail, Google+, YouTube) receive search results that are customized to their search history—they are personalized.  Even though the data that is passed on to web analytics products is, in most cases, impossible to reconcile to an individual searcher – this is a proactive move by Google to reduce privacy concerns (both in the US as well as the EU) by saying “no search queries that have been personalized will be available to any third party.”

What is the impact of this on search marketers?  Google reported that less than 10% of search queries that are executed are done by consumers logged into Google products.  We have no reason to dispute this statistic, so we recommend that advertisers assume that 5 – 10% of search queries are from personalized results.  So any keyword level organic analysis reporting that advertisers use from their web analytics systems will start to show 5 – 10% lower referral volumes starting immediately.  We do believe that this percentage will continue to increase over time, so this statistic will require on-going adjustments as additional benchmark statistics on personalization use come available.  On a technical level, the process by which Google reports referential data is still unclear.  For example, in Organic Search Insight™, we get data that is unique to the data, search engine, entry URL and search query.  Google is saying they will continue to provide all of this data except the search query.  We are in the process of testing how this is formatted through analysis of weblogs for our own site and will report on results when they come available.

It is our understanding that this encryption process is being rolled out globally.  To understand the impact, we recommend that our customers do a benchmark for their top 25 organic search queries by analyzing daily variations over a 2 – 3 week period within each geography, as personalization percentages will be different by country.  The purpose should be to see if there is a substantial fall off in daily keyword level referential volume—on Google only—for a particular geography.  If the results for the post effective data (October 18, 2011) query volume are lower, this should be determined using 25 days prior and post the change date and this can be used as the best proxy for how to adjust query level volumes upward.

This will impact the ability of systems to look at paid and organic synergy as these types of analytics require query level granularity to see how individual searches interact between the paid and organic listing.  Search advertisers may get more traffic from organic search than is reported.  They may erroneously conclude that they need to purchase additional PPC volume for particular keywords when in fact their shortfalls on organic are the results of this encryption process.  No changes should be made to process until the benchmarking process above is completed – again, by geography.

We will continue to provide updates as they come available.

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Copyright © 2012 Covario Inc. All rights reserved.

Google Introduces New Encryption Process for Organic Search Queries: Results May Vary

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Covario recently did exactly this type of study — measuring the top 100 advertisers (using the latest Advertising Age ranking of total ad spend) on a series of factors related to their Facebook presence. In the process we established the Facebook Presence Score (FPS) and ranking.

Top Facebook Advertisers
.

So who received the top FPS score? It was Coca-Cola that ranked No. 1 based on the weighted model at the core of the study. The model looked at the advertisers’ reach (number/ growth of followers), engagement (monthly posts, likes, comments and applications), technical construction (brand name usage, linkage to a brand’s website, use of the word “official,” etc.), and reputation (particularly negative user sites found in Facebook searches for a brand).

FPS scores range from 0 (worst) to 100 (best). Coca-Cola won out with an overall Facebook health score of 100 — two points higher than second-place finisher Hyundai. Rounding out the top five brands overall were MTV (Viacom), Disney and Bayer.

It is not surprising that Coca-Cola outscored all of its fellow advertisers. Coke has a huge fan following of more than 34 million consumers. This is combined with a solid engagement strategy, which includes offering enthusiasts more than 25 different apps to enjoy and bi-weekly posts that are each garnering an average of 236 comments and 1,749 likes. Plus, the Coca-Cola Facebook page is technically optimal, while there are no negative pages showing up in search results.

Within the overall FPS, reach is the most highly weighted factor at 40 percent. Engagement is next at 30 percent. Technical considerations follow at 20 percent. Reputational factors, especially negative ones, weigh in at 10 percent.

The best engagement score was earned by Wal-Mart. Although the giant retailer has only 25 percent of the reach of Coke, it is really engaged with its fans. Wal-Mart receives an average of 7,390 comments and 726 likes for each post. This is much higher than the amount all other advertisers in the study receive.

Actionable Insights
Since anyone can create a Facebook page representing a brand – including both enthusiasts and detractors alike – the key to a brand’s social media success is how well it interacts with its fans, We found that several advertisers have done a great job of building their fan base, but have done little to engage them afterwards. This is a squandered branding opportunity. There is another situation with advertisers who have an excellent level of engagement, but lower than expected reach statistics. This is also a squandered opportunity.

Facebook is a bit like the Wild West, where anyone can ride into town and try to rustle a brand away. That said, there is still a great deal of brand equity you can control on the world’s most popular social media platform.

To start, here’s what we suggest:

• Post and comment frequently — Let your fans know you are genuinely listening.
• Engage your enthusiasts – Develop relevant content for them to enjoy, such as apps, videos, contests and promotions.
• Let them know that it’s really you — Clearly designate your page as your brand’s official Facebook page to avoid any confusion with non-official pages.
• Post your rules of engagement – Use your page description to let fans know that you want them to treat other fans (and your brand!) with respect.
• Optimize – To ensure that your page shows up in Facebook’s onsite search results, include your “brand” name in the URL, Title and Description of your page.

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Copyright © 2012 Covario Inc. All rights reserved.

A Model for Evaluating Advertisers Facebook Presence

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This is exactly what happened to one of Covario’s retailer clients.

The following post summarizes how the swift performance of the canonical tag helped control significant amounts of website duplication while simultaneously enhancing long-tail search performance.

It all started with a successful eCommerce platform migration and website redesign.  Immediately following the re-launch there was virtually no disruption to natural search performance.  The website’s SEO fundamentals were as strong as ever.  But traffic was falling slightly short of expectations.  Something was irritating the search engines.

Enter the canonical solution.  Product level duplication was running rampant.  So after successfully testing smaller portions of the website, canonical tags were injected on all product pages.

Shortly after the sitewide canonical solution went live the website experienced ranking improvements and reclaimed missing search traffic.  The retailer’s website experienced a surge in crawler activity as search engines made sense of the canonical tags and adjusted their databases accordingly (crawler activity has since returned to pre-canonical solution levels).  As anticipated, indexation bloat has been dramatically reduced.

Here’s a glimpse into the data.  It suggests that product duplication was significant enough to damper a search engine’s ability to select a preferred product page, resulting in underperforming long-tail SEO performance.  The solution restored page-selection confidence for the search engines and helped consolidate link equity on canonical product pages.

The following results are derived from data recorded 3 months prior to canonical implementation (for data normalization) and 1 month following the implementation.  The retailer was not in a seasonal sales cycle, and overall SEO trends are not a reflection of Google’s Panda update.

Product Canonicalization Results

• 193% increase in total traffic on canonical pages
• 14% increase in new canonical pages driving incremental traffic
• 49% increase in average visits per canonical page
• 85% canonical success rate:  meaning 85% of the non-preferred pages are no longer driving traffic (we expect this number to climb steadily as search engines finish exploring product pages)

Sitewide Results

• 196% decrease in sitewide indexation
• 8% improvement in aggregate (Google and Bing) rankings
• 13% increase in sitewide SEO traffic

The power of the canonical tag to control duplicate content on large and feature-rich websites is evident.  Search engines embrace the tag by swiftly replacing non-preferred pages with their canonical counterpart.  Crawl budget is better spent because search engines invest in crawling unique or deep content rather than tirelessly trying to differentiate duplicate pages.  And link equity is consolidated on canonical URLs which may help improve rankings and net traffic.

Actionable Insights for Large Canonicalization Projects

• TEST: Test a portion of the website before widespread adoption of a canonical solution.  Small tests allow for detailed performance monitoring including page-level indexation and ranking analysis.   For an example, a canonical test could be run on products that fall into two similar categories.  Simply inject the tags on one category, and use the second category as a control group.
• DOCUMENT: Document all canonical (preferred) URLs.  This will help with monitoring and reporting on the canonicalization performance.  Moreover, other departments can easily choose canonical URLs for various online marketing initiatives.
• UPDATE: Update product feeds and sitemap files to reflect the canonical implementation.  This may include the removal of non-preferred pages or the addition of canonical pages.  Be aware of other promotional channels where non-canonical URLs may be used including paid search and affiliate marketing.

This project confirms the effectiveness of the canonical tag in managing duplicate content on large websites.  Furthermore, the positive trends of sitewide search metrics (like traffic and rankings) reinforce the importance of maintaining a clean and concise website.  We will be evaluating further canonicalization opportunities and any further insights will be posted.

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Copyright © 2012 Covario Inc. All rights reserved.

Retailer Tackles Duplication & Improves SEO

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The quarter-over-quarter growth is not a surprise. The second quarter was very weak, as we saw a reduction in paid search spend due to uncertain economic conditions – with huge pullbacks in EMEA and the U.S. However, when the second half of 2011 budgets were handed down to our agency and to our customers in June, we saw spending spike up as anticipated.

The third quarter usually is a strong quarter in consumer electronics and high-tech (where Covario has a large concentration of clients), as students gear-up for school and people make tech purchases for the fall. Year-on-year growth is consistent with our beginning of the year projections – between 15-20% annualized. If Q3 spend continues as projected, we are on track for a 20% full year growth over 2010.

In North America:

• Google continues to dominate spend. It commands 78% of the spend in the region, with the Yahoo-Bing alliance representing 16% of the spend and Facebook the other 6%. Growth on Google is up 24% from the same time last year, while spend on Yahoo-Bing is down 20% from a year ago, but up 24% from last quarter. And Facebook spend is up 130% from last year.

In EMEA:

• Growth on Google is up 40% from last year, and 17% from last quarter. Google continues to command 95% of the spend in the region. Though we see large growth rates on Yandex (the Russian search engine), the amount spent continues to be small compared to other markets. This is key – as we see the largest degradations in spend in Q2 in the EMEA region – due to pull backs from slowing growth rates.

In APAC:

• Our projections show the China-based search engine Baidu with 52% growth over Q3 of the previous year, while Google is growing at 35%. Yahoo is growing – mostly in Japan – though at a slower rate. Growth rates in APAC are expected to be 35-40% this year and we are on track for this accelerated growth rate.

Source: Covario (Projections for Q3)

Overall, projected impression growth is slower than spend growth. Impressions are up 16% from the second quarter, and up 22% from last year. Impression growth is highest on Google and Baidu (25% and 35%, respectively over the third quarter of 2010). The trend in CPC increases continues as well. Overall, CPCs are up 5% globally from last quarter, with Google CPCs up by 7%. This is the result of ongoing increases in bidding on “generic keywords,” which on average are higher priced; increases in the competition in the auctions; and continued improvements in conversion rates on paid search spend due to ongoing work in landing page optimization.

We are putting together our end of quarter projections, which will be available the first week of October. We are also gathering information regarding 2012 budgets and will provide our projections for next year at that time.

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Copyright © 2012 Covario Inc. All rights reserved.

Football, School, and Growth in Paid Search Spend are All Back

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