Especially because of the difficult economic conditions, companies need to leverage the latest web technologies to maintain a high level of engagement with their customers, and improve employee productivity with collaboration best practices and social software. Holding down the costs of managing the proliferating amount of content can often be most effectively accomplished by implementing new tools and practices. The sixth annual Gilbane Boston Conference, December 1-3, 2009 at the Westin Copley Hotel, will focus on these issues with the theme “Content, Collaboration & Customers.”