The Corpus Callosum

HBO redefines storytelling - “It’s more than you imagined” campaign

Adrian Ma — Wed, 14 Jul 2010 18:32:06 +0000

HBO teamed up with BBDO New York and The Barbarian Group to create an innovative multi-platform, multi-dimensional story that changes the way we perceive and understand narratives. The campaign titled “It’s more than you imagined” won a Gold at the Art Directors Club Awards, a Pencil Award for Entertainment at the One Show, as well as various other accolades. More about the campaign mechanics and pictures after the jump.

At the core of the online campaign is a cube, the vehicle that enables viewers to explore the story from multiple different angles. The cube simultaneously shows four distinct perspectives of the story, each side providing unique information about the plot and characters in the form if videos, news stories, images, and audio files. This allows the viewer to play detective and progress through the story by piecing the parts together and only by watching every perspective will the viewer find out the truth bit by bit. One cube leads to the next and as the story unfolds and all the content is unlocked, a final video is revealed that connects everything together in a more traditional, linear fashion.

To engage live audiences, 14-foot cubes were setup in three major cities and served as another main consumer touchpoint for the entire HBO “Imagine” branded experience. Thousands turned out for these three events, which drove hundreds of thousands of unique visitors to the campaign website. Check it out for yourself and reveal the bigger picture!

Volkswagen challenges you to change for the better

The Other Duck in Beijing

Adrian Ma — Tue, 22 Jun 2010 14:49:16 +0000

My good friend Cheryl Koo, the brain-child behind fashion label The Other Duck, was visiting Beijing a couple weeks ago and hooked me up these sick tees! She’ll be touring around the globe in September 2010 throwing fashion shows in LA, NYC, Hong Kong, and Tokyo so be sure to check back for dates and venues.

Simon Sinek TED Talks - How brands and leaders inspire action

Adrian Ma — Sun, 13 Jun 2010 12:00:52 +0000

Insightful TED Talk by Simon Sinek on how humans are biologically programmed to act based on emotion and not logic. It’s not the What/How, it’s the Why.

via blankanvas. Thanks Pat!

Legends League Illustrations by Bryan Espiritu

Adrian Ma — Thu, 27 May 2010 05:35:00 +0000

Bryan “be” Espiritu is a man of many talents - a creative writer, a prolific fashion designer, and a versatile fine artist as shown here. Check out his website for more illustrations and inspiration.

Creative job hunting using Google AdWords

Adrian Ma — Mon, 17 May 2010 15:14:22 +0000

Alec Brownstein used $6 on Google AdWords and a little insight on human internet behaviour to land a full-time job at Y&R New York. How? Take a look…

via Coudal Partners

Art & Copy: The crazy world of Advertising

Adrian Ma — Fri, 14 May 2010 14:33:58 +0000

Art & Copy is a terrific documentary about the Advertising industry, chock-full of insights from the best in the business: Lee Clow (TBWA\Chiat Day), Jeff Goodby & Rich Silverstein (Goodby, Silverstein & Partners), Hal Riney (Publicis), Dan Wieden & David Kennedy (Wieden+Kennedy), and a host of other notable names.

Designers and Advertisers don’t always see eye-to-eye on most things creative, but Lee Clow said it best in this documentary, “There are now coffee table books made of Toulouse Lautrec art, but back then he was just trying to get people to buy a drink and pay cover charge to get into the Folies-Bergère. So, I think we are in the art business…when we do it well.”

The Monster Engine - Journey into a child’s mind

Adrian Ma — Tue, 04 May 2010 09:40:26 +0000

A childs’ imagination is a wonderful thing. Before their inquisitive minds are polluted with societies’ expectations and drowned with responsibilities, children have the freedom to explore their creativity without any worry or fear. What if this innocence and creative curiosity wasn’t lost as they age and mature?

Introducing The Monster Engine by Dave Devries, an internet phenomenon that started as a personal art project and now turned into an award-winning book, lecture, and gallery exhibit!

Thanks to Waylan for the link

Tim Brown TED Talks - The link between play and creativity

100 To Watch - The Romania Creative Scene

Adrian Ma — Wed, 28 Apr 2010 04:45:52 +0000

I had my first taste of the Romania creative scene thanks to this wonderful website “100 To Watch”. There’s a lot of talent out there spanning the fields of art, dance, literature, theater, music, and fashion. Aside from reading about the creative artists, much satisfaction came from navigating the website - a colorful blend of minimalist design and side-scrolling layout, a trend that has been used in many portfolio websites in recent years. Go check out the talent that’s been described as “one of the most vibrant and exciting creative scenes in Europe”

Dying to watch Banksy and David Choe documentaries

Adrian Ma — Sat, 17 Apr 2010 09:34:01 +0000

Exit Through the Gift Shop - A Banksy Film

Paramount Pictures has teamed up with infamous graffiti artist Banksy to bring us the world’s first Street Art disaster movie, “Exit Through the Gift Shop”. After an acclaimed premiere at the 2010 Sundance Film Festival, “Exit Through the Gift Shop” will be opening in selected cities across the USA starting April 16 to May 21.

Dirty Hands - The Art and Crimes of David Choe

I first heard about David Choe through his prison art and was impressed with his gritty creative talent. Upper Playground has created a documentary which takes an in-depth look at his philosophy on life, art, and his reformed views after his incarceration. “Dirty Hands” will begin screening on April 30th, 2010 in Los Angeles and then make its way up North to San Francisco on May 21st.

Puma’s clever little bag by Yves Behar/fuseproject

Adrian Ma — Fri, 16 Apr 2010 13:33:24 +0000

Yves Behar and fuseproject continue to amaze with their forward-thinking designs. After bringing us Aliph’s best-selling Jawbone headset, Herman Miller’s innovative Leaf LED lamp, the playful Y water, and the revolutionary $100 laptop for the One Laptop Per Child project, fuseproject is at it again this time in a collaboration with Puma on the “clever little bag”. Almost 3 years in the making, Yves Behar has created a new solution the to shoebox which will effectively transform the entire supply chain saving millions in electricity, fuel, and water.

“The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there’s no laminated cardboard (which interferes with recycling). There’s no tissue paper inside. And there’s no throw-away plastic bag. The bag itself is made of recycled PET, and it’s non-woven—woven fibers increase density and materials use—and stitched with heat, so that it’s less manufacturing intensive.

With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.”