As you know, there’s a skill to it.  It’s more than just throwing together a few words that sound ‘okay’ and hoping for the best.

As a copywriter, you need to get inside the hearts and minds of your prospect!

Put simply you need to ask…

“What’s in it for me?”

That’s what WIIFM stands for in case you were wondering!  No, it’s not a radio station! LOL!

So yes!  You need to put yourself into the shoes of your prospect and ask, “What’s in it for me?”

That’s the first thing your prospect wants to know whenever they feast their eyes on your sales copy.

Now, remember sales copy can be anything from your website copy and capture page copy through to your direct mail sales letters and newspaper advertisements.

Your prospects want to know what they will get out of doing business with you.

They want to know what’s in it for them.  What are they going to get out of throwing money at you?  Will you solve their problems?

Don’t bore your prospects with features!

As business people, you have a product or service to offer your prospects…and chances are you’re really passionate and excited about whatever it is you’re offering.

But sometimes, business people fall into one very big trap that really annoys prospects!

They fall into the trap of harping on and on and on and on about the features of the product or service they are offering.

Now, you’re going to be excited about the features!  After all, chances are, you created the product or service and it really tickles you pink talking about the ins and outs of your offering…but in reality, it bores your prospects.

That’s because your prospects want to know what’s in it for them!

What turns a prospect into a customer are benefits – not product or service features!

They’re not going to pull their credit cards out when they hear about your wizz bang features or plush new office with all the mod cons!

They’re going to pull their credit card out and throw money at you, when they are convinced that you can help them!  Once they are convinced that you can solve their problems, they’re going to scramble for their credit cards and give you the details!

And that’s what you want at the end of the day.

So the first rule I need you to completely be clear on – when it comes to successful, profit-pulling copy – is to address the WIIFM factor for your prospects!

Do that, and see your conversion rates skyrocket!

© Ange for Copywriting Angels, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: copywriter, copywriting, customers, increase your sales conversions, profit-pulling copywriting, prospects, sales copy, successful copywriting, think like a customer

You can find our latest content at the following sites: Copywriting Chick · Content Chick · Freelancer Chick · Info Product Chick · Propulsion Creative

My name is Ange Perkes and I’ve been a professional copywriter since 2003.  Prior to that, I was working in the area of marketing and public relations.

I’m based in Sydney, Australia, but my clients are from all over the world!

In Australia, lots of people don’t know what copywriting is all about or what copywriters do. Much to my amusement, they think we’re somehow linked to insurance underwriting and copyright of the intellectual property kind!

But that’s not what we’re about!

Copywriters write sales and marketing copy!

So all the landing pages you see on the web, the actual web copy, sales letters you get in the mail, autoresponders you get in your email inbox…all of that stuff is generally written by copywriters!

We write the words that help people like you to sell whatever it is that you offer – be it a product or a service.

My specialty is sales copywriting, however I also write editorial copy – things like articles, reports and press releases as well.

So I wear a few hats so to speak.

Copywriting is a skill!

And not everybody has the ability to write words that result in sales.  That’s why copywriters like myself are in demand.

Like most professions that are in demand, you will find that there is a great variation in terms of what copywriters charge for their services.  Some charge an hourly rate, whereas others – like myself – will charge on a project basis.

For instance, if you enlisted me to write a sales letter for you, you would pay a flat rate price, based upon the word length of that sales letter.

So that’s a summary of what copywriting is in a nutshell!

And in this blog…

…we’re going to talk about copywriting and marketing in general.  Lots of great hints and tips to help you get the most bang for your copywriting!

Whether you do it yourself or hire me to do it for you, there’s something on this website for YOU!

I look forward to getting to know you all and helping you on your way to maximum success through effective copywriting and marketing techniques!

© Ange for Copywriting Angels, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: copywriter, copywriting, freelance writers, marketing, sales

You can find our latest content at the following sites: Copywriting Chick · Content Chick · Freelancer Chick · Info Product Chick · Propulsion Creative