Check out these click-worthy examples of persuasive copy for online ads. Discover why they work and how to test for persuasive ad copy. The world of digital marketing makes it super easy for you to reach your target audience. But you have to whip up a mighty persuasive online ad if you want your prospects […]

The post 20 Compelling Examples of Persuasive Copy in Online Advertising appeared first on Conversion Sciences.

In a recent conversation, Brian Massey and Andy Crestodina explored the shifting landscape of digital marketing as Artificial Intelligence (AI) becomes the “third partner” in the relationship between brands and customers. This shift is fundamentally changing the purpose of a website—from a destination for human eyes to a critical knowledge source for AI training. As […]

The post AI: Why Your Website is Now a Training Tool appeared first on Conversion Sciences.

Here is a list of questions you may — and should — ask before you choose the best conversion optimization consultant for your online business. Maybe you have exhausted your resources or maybe you’d rather have CRO experts maximize your profits. Whatever your situation, it’s time to pick a conversion optimization consultant for your online […]

The post How to Pick a Conversion Optimization Consultant for your Online Business appeared first on Conversion Sciences.

Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Joe’s team analyzes customer reviews at scale […]

The post Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast] appeared first on Conversion Sciences.

In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether AI will kill our creativity. […]

The post The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast] appeared first on Conversion Sciences.

A high-converting landing page looks deceptively simple, but if you’ve made online offers, you know how hard it can be to get the results you’re looking for.  In this guide, we talk about how to optimize a landing page for peak performance, why it matters, landing page best practices, and key strategies for improving your […]

The post A Comprehensive Guide to Landing Page Optimization in 2025 appeared first on Conversion Sciences.

A fundamental concept in A/B testing is statistical hypothesis testing. It involves creating a hypothesis about the relationship between two data sets and then comparing these data sets to determine if there is a statistically significant difference. It may sound complicated, but it explains how A/B testing works. In this article, we’ll take a high-level […]

The post Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests appeared first on Conversion Sciences.

When your A/B test offers inconclusive results, they're still giving you a lot of information. What do you do with the "meh" intel?

The post Four Things You Can Do With an Inconclusive A/B Test appeared first on Conversion Sciences.

This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.

The post A/B Testing Guide: The Proven 6-Step Process for Higher Conversions appeared first on Conversion Sciences.

A well-crafted landing page is one of the most powerful tools in digital marketing, capable of turning casual visitors into loyal customers. But if you’ve ever created a landing page, you know how much strategic planning and execution they require.  At Conversion Sciences, after years of perfecting the art and science of landing page optimization, […]

The post Creating a Landing Page that Converts: 6 Essential Elements [Infographic] appeared first on Conversion Sciences.