Mon, 02 Mar 2009 20:12:46 -0800 Ian Lurie http://www.conversationmarketing.com Podcast Maker v1.3.8b - http://www.lemonzdream.com/podcastmaker Internet Marketing Thoughts and Advice Interviews and tutorials from the world of internet marketing. en 2007 Ian Lurie http://www.conversationmarketing.com/ianicon_144.jpg http://www.conversationmarketing.com 144 144 Management & Marketing Podcasting internet,marketing,analytics,seo no 2007 Ian Lurieinternet,marketing,analytics,seoBusiness/Management & Marketingian@portentinteractive.comConversationMarketingPodcastshttp://feedburner.google.com Ian Lurie Lots of folks are moving their marketing budgets online. Few have a plan, though, and they're paying for it in lost opportunities. Ian Lurie and Dan Scott discuss the best strategies for transitioning dollars from offline to online marketing.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/v7TI0Y-pISM" height="1" width="1"/> Lots of folks are moving their marketing budgets online. Few have a plan, though, and they're paying for it in lost opportunities. Ian Lurie and Dan Scott discuss the best strategies for transitioning dollars from offline to online marketing. Lots of folks are moving their marketing budgets online. Few have a plan, though, and they're paying for it in lost opportunities. Ian Lurie and Dan Scott discuss the best strategies for transitioning dollars from offline to online marketing. http://www.conversationmarketing.com/podcastepisodesmall.mp3 Mon, 02 Mar 2009 19:58:41 -0800 Management & Marketing no 00:39:30 blogs,podcast,internet marketing ian@portentinteractive.comhttp://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/v7TI0Y-pISM/podcastepisodesmall.mp3http://www.conversationmarketing.com/podcastepisodesmall.mp3http://www.conversationmarketing.com/podcastepisodesmall.mp3 Ian Lurie ...And keep your sanity intact. How do you hire an internet marketing agency without getting ripped off, or just feeling dumb? Ian Lurie provides some guidance in this podcast. Includes slide presentation. how-to-hire-an-internet-marketing-agency Wed, 04 Jun 2008 16:55:25 -0700 Management & Marketing no 00:18:59 ian@portentinteractive.comhttp://www.conversationmarketing.com/im_control_small.mov Ian Lurie An introduction to internet marketing. Sample lesson 1. I will be launching a new internet marketing training course soon, and you can help. Please play this complete lesson 1, and let me know what you think.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/6TOTNDLfeZ4" height="1" width="1"/> An introduction to internet marketing. Sample lesson 1. An introduction to internet marketing. Sample lesson 1. I will be launching a new internet marketing training course soon, and you can help. Please play this complete lesson 1, and let me know what you think. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/6TOTNDLfeZ4/ http://www.conversationmarketing.com/webmasters-tools-video.mov Wed, 02 Jan 2008 19:18:21 -0800 Management & Marketing no 00:26:28 blogs,podcast,internet marketing ian@portentinteractive.comhttp://www.conversationmarketing.comhttp://www.conversationmarketing.com/internet-marketing-sample/internet-marketing-lesson1.mp3 Ian Lurie Google's webmaster tools aren't just for SEO any more. They're fantastic internet marketing tools. Ian provides a quick tour of the toolset, and explains how it can help you with more than SEO.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/6TOTNDLfeZ4" height="1" width="1"/> Google's webmaster tools aren't just for SEO any more. They're fantastic internet marketing tools. Ian provides a quick tour of the toolset, and explains how it can help you with more than SEO. Google's webmaster tools aren't just for SEO any more. They're fantastic internet marketing tools. Ian provides a quick tour of the toolset, and explains how it can help you with more than SEO. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/6TOTNDLfeZ4/ http://www.conversationmarketing.com/webmasters-tools-video.mov Wed, 02 Jan 2008 19:18:21 -0800 Management & Marketing no 00:14:28 blogs,podcast,internet marketing ian@portentinteractive.comhttp://www.conversationmarketing.comhttp://www.conversationmarketing.com/webmasters-tools-video.mov Ian Lurie I've seen conversion rates jump by as much as 20% on sites tailored to internal search phrases. To accomplish that, though, you need to know your site's internal search data. What's internal search data? If you know what your customers search for on your site, you can deliver more of what they want. Here's how you can use two free tools to measure internal search. Google's new Custom Search Business Edition is a great search engine for small to mid-size sites. But it doesn't provide much in the way of useful analytics - a little graph of search volume, and a short list of heavily searched phrases, if you're lucky. Enter Google Analytics. You can use Google Analytics filters to create detailed, easy-to-read onsite search reports. Here's how...<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/rgPKfQiNjzY" height="1" width="1"/> Step-by-step instructions for analyzing internal search keywords used on your site using Google Analytics. I've seen conversion rates jump by as much as 20% on sites tailored to internal search phrases. To accomplish that, though, you need to know your site's internal search data. What's internal search data? If you know what your customers search for on your site, you can deliver more of what they want. Here's how you can use two free tools to measure internal search. Google's new Custom Search Business Edition is a great search engine for small to mid-size sites. But it doesn't provide much in the way of useful analytics - a little graph of search volume, and a short list of heavily searched phrases, if you're lucky. Enter Google Analytics. You can use Google Analytics filters to create detailed, easy-to-read onsite search reports. Here's how... http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/rgPKfQiNjzY/analyze_internal_search_data_w.htm analyze-internal-search-with-google-analytics-and Tue, 31 Jul 2007 00:00:00 -0700 Management & Marketing no 00:09:54 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/07/analyze_internal_search_data_w.htmhttp://www.conversationmarketing.com/cse-analytics.mov Ian Lurie Google has just released custom search engines for business. It's a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/B5gbe1UI8yk" height="1" width="1"/> Google has just released custom search engines for business. It's a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process: Google has just released custom search engines for business. It's a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/B5gbe1UI8yk/video_tutorial_google_custom_s.htm google-custom-search-engines-for-small-business-s Fri, 20 Jul 2007 00:00:00 -0700 Management & Marketing no 00:09:51 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/07/video_tutorial_google_custom_s.htmhttp://www.conversationmarketing.com/googlecseforbizs.mov Ian Lurie <img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/fRsvzIOOSic" height="1" width="1"/> http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/fRsvzIOOSic/blogging_success_interview_wit.htm conversation-marketing-ian-interviews-chris-furn Tue, 08 May 2007 15:40:07 -0700 Management & Marketing no 00:16:51 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/05/blogging_success_interview_wit.htmhttp://www.conversationmarketing.com/cm_interview_chrisfurniss.mp3 Ian Lurie Visitor segmentation is a neglected but powerful aspect of Google Analytics. This video will teach you how to use it.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/oGqynB9wDZM" height="1" width="1"/> Classify visitors automatically using Google Analytics Visitor segmentation is a neglected but powerful aspect of Google Analytics. This video will teach you how to use it. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/oGqynB9wDZM/google_analytics_tutorial_6_vi.htm google-analytics-tutorial-6-visitor-segmentation Thu, 29 Mar 2007 00:00:00 -0700 Management & Marketing no 12:00:00 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/03/google_analytics_tutorial_6_vi.htmhttp://www.conversationmarketing.com/google-analytics-tutorial-6c2.mov Ian Lurie Some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/3BA3yUU2p44" height="1" width="1"/> Using Google Analytics to support search marketing Some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/3BA3yUU2p44/google_analytics_video_tutoria_2.htm google-analytics-tutorial-5-search-analytics Mon, 12 Mar 2007 00:00:00 -0700 Management & Marketing no 14:00:00 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/03/google_analytics_video_tutoria_2.htmhttp://www.conversationmarketing.com/google-analytics-tutorial-5.mov Ian Lurie Almost 100% of those who've contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set up basic goal tracking. How to read goal tracking data.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/3m4yV-U1bTE" height="1" width="1"/> Working with Goals in Google Analytics Almost 100% of those who've contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set up basic goal tracking. How to read goal tracking data. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/3m4yV-U1bTE/google_analytics_tutorial_4_wo.htm google-analytics-tutorial-4-goals Fri, 02 Mar 2007 00:00:00 -0800 Management & Marketing no 16:00:00 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/03/google_analytics_tutorial_4_wo.htmhttp://www.conversationmarketing.com/google-analytics-tutorial-4.mov Ian Lurie Google Analytics video tutorial: How to use the analysis menu: Learn where people who view a specific page come from. Learn where those people go afterwards. Figure out what changes you might want to make.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/bDkH4MSlDpg" height="1" width="1"/> Google Analytics video tutorial: How to use the analysis menu: Learn where people who view a specific page come from. Learn where those people go afterwards. Figure out what changes you might want to make. Google Analytics video tutorial: How to use the analysis menu: Learn where people who view a specific page come from. Learn where those people go afterwards. Figure out what changes you might want to make. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/bDkH4MSlDpg/google_analytics_tutorial_3_di.htm google-analytics-video-tutorial-3-digging-deeper Tue, 27 Feb 2007 00:00:00 -0800 Management & Marketing no 16:00:00 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/02/google_analytics_tutorial_3_di.htmhttp://www.conversationmarketing.com/google-analytics-3.mov Ian LUrie Video tutorial: How to read a Google Analytics report. Basic stats you have to know. Part 2 of 6.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/2b6UoJwOHqs" height="1" width="1"/> Video tutorial: How to read a Google Analytics report. Basic stats you have to know. Part 2 of 6. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/2b6UoJwOHqs/google_analytics_video_tutoria.htm google-analytics-video-tutorial-2-essential-stats Fri, 16 Feb 2007 00:00:00 -0800 Management & Marketing no 15:00:00 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/02/google_analytics_video_tutoria.htmhttp://www.conversationmarketing.com/google-analytics-2_dl.mov Ian Lurie A short video tutorial on setting up Google Analytics.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/3Qzot5CN0k0" height="1" width="1"/> A short video tutorial on setting up Google Analytics. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/3Qzot5CN0k0/google_analytics_video_tutoria_1.htm google-analytics-video-tutorial-1-getting-started Mon, 12 Feb 2007 00:00:00 -0800 Management & Marketing no 10:00:00 ian@portentinteractive.comhttp://www.conversationmarketing.com/2007/02/google_analytics_video_tutoria_1.htmhttp://www.conversationmarketing.com/analytics_tutorial-1.mov Ian Lurie Internet marketing seminar covering both the strategy and the tactics. Slides available on the article site.<img src="http://feeds.feedburner.com/~r/ConversationMarketingPodcasts/~4/CHi_B_bF2NQ" height="1" width="1"/> A high-level, 90-minute seminar about internet marketing strategy and execution. Internet marketing seminar covering both the strategy and the tactics. Slides available on the article site. http://feedproxy.google.com/~r/ConversationMarketingPodcasts/~3/CHi_B_bF2NQ/september_28_seminar_recording.htm internet-marketing-overview Thu, 28 Sep 2006 00:00:00 -0700 Management & Marketing no 01:26:00 ian@portentinteractive.comhttp://www.conversationmarketing.com/2006/10/september_28_seminar_recording.htmhttp://www.conversationmarketing.com/Seminar-09-28-2006_small.mp3 Ian LurienonadultInternet Marketing Thoughts and Advice