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	<title>Consumer Psychology and Marketing Podcast</title>
	
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	<description>Current events and issues in consumer psychology and marketing discussed by Dr. Lars Perner at the Marshall School of Business at the University of Southern California.  Emphasis on issues such as consumer attitudes, perceptions, branding, price response, distribution, promotion, advertising, and innovation.</description>
	<pubDate>Wed, 18 Feb 2009 19:20:35 +0000</pubDate>
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			<media:copyright>Copyright (c) 2009 Lars Perner</media:copyright><media:keywords>consumer,behavior,consumer,psychology,marketing,advertising,promotion</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>perner@marshall.usc.edu</itunes:email><itunes:name>Lars Perner, Ph.D.</itunes:name></itunes:owner><itunes:author>Lars Perner, Ph.D.</itunes:author><itunes:explicit>no</itunes:explicit><itunes:keywords>consumer,behavior,consumer,psychology,marketing,advertising,promotion</itunes:keywords><itunes:subtitle>Current Events in Marketing</itunes:subtitle><itunes:summary>Dr. Lars Perner, an Assistant Professor of Clinical Marketing at the Marshall School of Business of the University of Southern California and the publisher of the ConsumerPsychologist.com web site comments on current events and issues in marketing.  Weekly</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/ConsumerPsychologyPodcast" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>Episode 1:  Introduction, Stimulating Consumer Spending, the Microsoft Store, and the Scarf of the Tiger</title>
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		<pubDate>Wed, 18 Feb 2009 03:36:23 +0000</pubDate>
		<dc:creator>perner@marshall.usc.edu (Lars Perner, Ph.D.)</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Consumer Psychology]]></category>

		<category><![CDATA[Economics]]></category>

		<category><![CDATA[Lars Perner]]></category>

		<category><![CDATA[Ph.D.]]></category>

		<category><![CDATA[Promotion]]></category>

		<category><![CDATA[Retailing]]></category>

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			<content:encoded><![CDATA[This is the inaugural episode of the Consumer Psychology &#38; Marketing Podcast.  Each issue, Dr. Lars Perner, an Assistant Professor of Clinical Marketing at the Marshall School of Business of the...<br/>
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	<copyright>Copyright (c) 2009 Lars Perner</copyright><media:credit role="author">Lars Perner, Ph.D.</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Current Events in Marketing</media:description></channel>
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