https://consumerpsychologist.com Current events and issues in consumer psychology and marketing discussed by Dr. Lars Perner at the Marshall School of Business at the University of Southern California. Emphasis on issues such as consumer attitudes, perceptions, branding, price response, distribution, promotion, advertising, and innovation. Thu, 27 Feb 2025 23:34:20 +0000 hourly 1 https://wordpress.org/?v=6.9 en-usnoCopyright (c) 2009 Lars Pernerconsumer,behavior,consumer,psychology,marketing,advertising,promotionDr. Lars Perner, an Assistant Professor of Clinical Marketing at the Marshall School of Business of the University of Southern California and the publisher of the ConsumerPsychologist.com web site comments on current events and issues in marketing. WeeklyCurrent Events in MarketingLars Perner, Ph.D.perner@marshall.usc.eduLars Perner, Ph.D.