Conference Bites

Omniture Summit Mar 2-5 Salt Lake City

2010-03-08T13:42:40-08:00

"The 90s was the CFO Decade (SAP), 00s was the CIO Decade (Client Server) 10s is the CMO Decade (Omniture Adobe)."
~ Josh James, SVP & GM of the Omniture Adobe Business Unit

"Marketers need to convert from marketing metrics to business metrics. It will make you more valuable to your organization."
~ Gary Ware, Search Marketing Manager for Covario

"Use analytics to understand the value of content."
~ Francis Lavelle, Director of Analytics at HowStuffWorks.com

"We are the company that hopefully will enable you to close the loop from creation to optimization."
~ Shantanu Narayen, CEO, Adobe

"If you can write down what you do, I can find it cheaper. Doing art makes you valuable."
~ Seth Godin, Author & Blogger

"If you don't think you are competing with Google, wake up."
~ Anonymous CMO at Summit

"Marketing is now at 'fish with feet' stage ie. in 5-10 years we won't be doing the things we're doing today."
~ John Battelle, CEO of Federated Media Publishing

"To succeed, companies must leverage digital media to have conversations with customers at scale... Every business has to be a platform."
~ John Battelle, CEO of Federated Media Publishing

"All marketers are now publishers – creators and facilitators of content, conversation and community."
~ John Battelle, CEO of Federated Media Publishing

"Fear is the enemy. Anxiety is experiencing failure in advance."
~ Seth Godin, Author & Blogger

Note: Federated Media and their Conversational Marketing Summit are a client of mine.

For more info on the Omniture Summit:

4A's Transformation2010 Conference--Part 2

2010-03-05T11:49:21-08:00

"We have to realize that our business is science, scale and art. We are living in the marketing renaissance now.. (This is) a time to build, not to manage and reorganize. We need to build and to attract builders…lets paint and sculpt."
~ Rishad Tobaccowala, Vivaki

"The companies that have the most passionate talent will (win)…Talent wants wealth... of experience, of education, and sooner rather than later, financial..they want accountability... to do what they want... and skin in the game."
~ Rishad Tobaccowala, Vivaki

"You are not behind your competition. You are behind your consumer. We are just less pathetic than our competitors."
~ Rishad Tobaccowala, Vivaki

Best line in Jeff Hayzlett’s over the top intro video from Kodak… "Fire up your Newtons!" as a screaming exhortation to action… 2nd best: "It looked like a yard sale", describing Kodak’s website at the point he came on board as CMO

"The over reliance on metrics is stifling marketing. Metrics can guide us on how to do it better, not serve to justify the existence of marketing."
~ Larry Light, CEO of Arcature and former CMO of McDonald's

"What is on the mind of 18 to 24 year olds, if anything?"
~ Chuck Porter of Crispin Porter + Bogusky, introducing session on YouthquakeSurvey

"How long will you stay in a place where your mother wants to friend you?"
~ Jeffrey Cole, USC, regaurding teenagers and Facebook

"There is nothing more we share as human beings that a mobile phone, now used by 4.5 to 5 Billion on the planet."
~ Jeffrey Cole, USC

For more info on 4A's Transformation 2010:

4A's Transformation2010 Conference--Data Panel

2010-03-03T09:21:34-08:00

"Are we in a cycle, or are we in a cyclone? I argue it’s the latter."
~ Geoff Ramsey, eMarketer

"The data (and platforms) are only as good as the strategies that the agencies develop."
~ Adam Gerber, Quantcast

"When an economic model starts to approach the complexity of reality, it becomes equally meaningless."
~ Geoff Ramsey, eMarketer

"Social media can work like brand 'anti-matter'. How do you measure the negative value?"
~ Scott Hagedorn, PHD

"Our (old) ad model doesn’t work when consumers have control… our ads have to engage... and advertisers have to be ready to pay more for those experiences. Publishers have to make money."
~ Adam Gerber, Quantcast

"CPW... Cost Per Whatever the client is looking to measure".
offered as a key Metric by David Smith, MediaSmith

"You can drive through the rear view mirror, but only if the road is straight... ours has lots of curves."
~ Adam Gerber, Quantcast

For more info on 4A's Transformation 2010:

4A's Transformation 2010 Mar 1 San Francisco--Part 1

2010-03-02T14:32:20-08:00

"The essence of leadership is seeing the iceberg before it hits the titanic."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"Promiscuity is a bad thing in relationships. Promiscuity in media consumption is a great thing."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"The customer's voice is the engine of growth"
~ Larry Light, CEO of Arcature and former CMO of McDonald's

"The marketer's challenge is to sell the voice of the customer within the company."
~ Larry Light, CEO of Arcature and former CMO of McDonald's

"Toyota's failure to focus on the customer is worse than its product failure."
~ Larry Light, CEO of Arcature and former CMO of McDonald's

"The best defense is a good offense, when it comes to what people are saying about your brand."
~ Bryan Wiener, 360i

"Make technology part of the culture in your agency."
~ Ian Schafer, Deep Focus

"We can't expect to use an analog map and expect to find our way in a digital world."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"We need transformation because consumers are transforming faster than we are."
~ Ian Schaefer, Deep Focus

"We are living in the golden age of engagement."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

For more info on 4A's Transformation 2010:

IAB Annual Leadership Meeting Feb 21-23 Carlsbad - David Moore Keynote, "The Price of Admission"

2010-02-28T16:05:15-08:00

"We need bigger pie, with bigger pieces, for everybody. But in order to do this, we have to go back and re-examine the whole recipe."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"Content Costs. Or at least it should."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"They say, if it ain't broke don't fix it. Well, ad supported, quality content that's profitable to produce is not a viable business model anymore. It's absolutely broke. So let's fix it."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"Sometimes, you don't need the Weather Channel to know which way the wind blows." (describing how the Weather Channel pioneered charging cable operators for content, much as online needs to do now)
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"A well-targeted ad ceases to be advertising and turns into useful information for the user... It's one step away from the recommendation of a friend. It's the inevitable future of advertising and it will increase our ability to charge higher prices."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"The real value of the internet, is it's ability to connect people and ideas. And the internet needs advertising to sustain those connections. That's right, ladies and gentlemen. The internet needs us."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

For more info on the IAB Annual Leadership Meeting: