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Conversational Marketing Summit
May 21-22, 2013
New York, New York

“We have a great responsibility not to screw (our data infrastructure) up.”
~ John Battelle, Federated Media

“Native advertising is important as we transition from desktop to mobile (re why Yahoo needed to buy Tumblr).”
~ Fred Wilson, Union Square Ventures

“Hopefully Yahoo has learned that the product should be what it is, and will add value where Tumbler hasn’t.”
~ Fred Wilson, Union Square Ventures

“Is display advertising an endangered species? Yes.”
~ Fred Wilson in conversation with John Battelle

“I like this concept of native advertising, where the advertiser is a participant in the system.”
~ Fred Wilson #cmsummit #iwny

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“I love that in Twitter, Nike’s profile is like mine-we are peers in the system.”
~ Fred Wilson, Union Square Ventures

“You were right five years ago—you said this is where marketers need to be—a rich conversational space.”
~ Fred Wilson in conversation with John Battelle

“We are losing trust in our institutions—but are gaining trust with some on the internet—like Reddit….maybe (even) Bitcoin.”
~ Fred Wilson, Union Square Ventures

“Bitcoin is a protocol that nobody can control, and is also a vehicle for exchanging money.”
~ Fred Wilson, Union Square Ventures

“SciFi novels are the best things you can read if you want to invest. SnowCrash predicted Twitter.”
~ Fred Wilson, Union Square Ventures

Conference Link: Conversational Marketing Summit

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Internet Week
May 20 – May 27 2013
New York, New York

“Innovation comes from interaction between different groups. We are trying to foster this.”
~ Scott Belsky, Behance

“What matters more –what 1Million people think, or what 100 famous architect;s think?”
~ Scott Belsky, Behance

“We need to balance the credible mass as well as the critical mass.”
~ Scott Belsky, Behance

“We are living in a data-driven perpetual talent auction.”
~ Scott Belsky, Behance

“CrowdSource spec work is like discount sushi—a good idea at the time, but feels bad the next morning.”
~ Scott Belsky, Behance

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“Technology should not be viewed as an expense but a business enabler.”
~ Eric Pearson, InterContinental Hotels

“Yahoo’s version of growth-hacking is buying Yahoo—‘buy hacking’.”
~ Jason Stein, Laundry Service

“We keep looking for the next Google. I turns out, it is Google—they have tripled in size.”
~ Fahad Kahn, One Public

“Growth hacking is just a sexy name for marketing.”
~ Bob Gilbreath, Pingage

“Yahoo’s version of growth-hacking is buying Yahoo—‘buy hacking’.”
~ Jason Stein, Laundry Service

“RedBull has no strategy meetings—boss says, ‘We hired you because you undersand the brand—just go do what’s right.”
~ Bob Gilbreath, Pingage

Conference Link: Internet Week

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OMMA Social
May 20, 2013
New York, New York

“People really like the behind the scenes look—not just the high production value stuff.”
~ Guy Yalif, Twitter

“A 4.2% increase in Twitter volume equals a 1% increase in Television ratings.”
~ Nielsen stat from Guy Yalif, Twitter

“Do you ever take a picture of an ad and send it to all your friends. No. (but) on this platform (via Twitter Retweets) it happens at scale.”
~ Guy Yalif, Twitter

“If you are in marketing, your CEO has prob said to, “Why aren’t we doing this?” (Real Time Marketing a la Oreo)
~ Pete Deutschman, The Buddy Group

“There is no such thing as an overnight sensation—let’s talk about the guardrails—(the documentation and approvals needed in advance for real time marketing).”
~ Pete Deutschman, The Buddy Group

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“I used to say that if you need to do paid advertising for your social, you are not doing it right, but now… I’m not sure you can succeed in social without a paid media strategy.”
~ Matt Wurst, 360i

“Brands are looking for ways to experiment on early platforms… like Vine.”
~ Sharad Verma, Piqora

“Understand how people are using platforms in each local market, most don’t speak to global audiences in a universal way.”
~ as tweeted by Liz Tashik

“I think the check-in is antique.”
~ Michoel Ogince, Big Fuel Communications

Conference Link: OMMA Social

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Creative Week
May 6 – May 10, 2013
New York, New York

“Do something uncomfortable today.”
~ as tweeted by Deep Focus

“Your data is only as good as your analysis of it.”
~ Melissa Barnes, Twitter

“The best ads are created, when they’re taken from editorial where creativity is at its most unhinged.”
~ Katalina Sharkey de Solis, Moving Image & Content

“Journalists are starting to be more proactive about fixing the [news] business. You can do a lot of things you didn’t think you could do if you just have a plan and work at it.“
~ Brian Morrissey, Digiday

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“Remember that while stories need data, data needs stories too. Creativity is more important than ever.”
~ as tweeted by Tim Suther, Acxiom

“Ideas won’t keep. Something must be done about them.”
~ Reg Saddler, Difference Theory (quoting Alfred North Whitehead)

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.”
~ as tweeted by Angela Martin (quoting S. H. Britt)

“People ignore design that ignores people.”
~ Frank Chimero, Designer

“Strong female leadership leads to better work that represents women the way they want to be represented in the media.”
~ Margaret Johnson, Goodby, Silverstein & Partners

Conference Link: Creative Week

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WIRED Business Conference
April 27 – May 1, 2013
New York, New York

“People are buying cars today as an accessory to their smartphone.”
~ Paul Jacobs, Qualcomm

“To bet on a new idea, you have to have faith. You can’t analyze it or justify it.”
~ Evan Williams, Medium & Twitter

“I like to create things that have some ambiguity in how you use them.”
~ Evan Williams, Medium & Twitter

“You’re not going to be able to hire talented people unless you’re a mission-driven company in the next 5-10 years.”
~ Neil Blumenthal, Warby Parker

“Sharing is the highest bar of quality.”
~ Jonah Peretti, BuzzFeed

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“Don’t make a second rate news article… make powerful emotional content (on native advertising/sponsored content).”
~ Jonah Peretti, BuzzFeed

“We are principled in our direction, but we’re not going to be stubborn… we are not trying to spite you!”
~ Julie Larson-Green, Microsoft

“We are always responding to feedback and listening to the user.”
~ Julie Larson-Green, Microsoft

“It’s really about getting the culture and the energy where we want it to be.”
~ Marissa Mayer, Yahoo

“My job is to play defense, as an executive, so my team can play offense and move forward.”
~ Marissa Mayer, Yahoo

“I think of culture as the DNA of a place… I want to supercharge the (good) genes—not introduce mutant DNA.”
~ Marissa Mayer, Yahoo

Conference Link: WIRED Business Conference

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Creative Week
May 6 – May 10, 2013
New York, New York

“With today’s landscape, we have to embrace and accept a looser grip on our brand’s narrative.”
~ Bert Moore, StrawberryFrog

“By creating tools/platforms that are useful to consumers, the brand turns into a service. This is invaluable.”
~ Bob Lord, Razorfish

“You don’t know what story you can tell, until you know the limitations of your medium of choice.”
~ as tweeted by André Smith

“The Retweet is the new autograph.”
~ Matt Derella, Twitter

“(Brand tips:) Share your adventure. Make ‘you’ a part of ‘us’. Let the audience participate in the story.”
~ Matt Derella, Twitter

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“Controversy drives awareness, but almost never inspires evangelism (On buzz versus controversy).”
~ Jeff Kempler, Sub Rosa

“Art, for art sake, in this business doesn’t work. You have to inspire action.”
~ as tweeted by Megan Madaris

“Never base a hashtag on how your marketing team is organized, base it on how your audience speaks.”
~ Melissa Barnes, Twitter

“Always be curious… that’s what breeds success no matter what your generation is.”
~ Nancy Hill, 4A’s

“Anything is possible, everything is not.”
~ Nancy Hill, 4A’s

Conference Link: Creative Week

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Digitas NewFront
May 2, 2013
New York, New York

“Challenge of old advertising: ‘Buy these jeans now, get laid later… but what if I’m getting laid now!?’”
~ Douglas Rushkoff, Author

“The only way for a brand to live in a realtime universe is for the brand to be the story.”
~ Douglas Rushkoff, Author

“We no longer live in a world with beginnings, middles, ends. Can’t live for tomorrow, living in our right now.”
~ Douglas Rushkoff, Author

“Whether you have a social media strategy or not, Social media is happening.”
~ Douglas Rushkoff, Author

“Find your meaning (not your tag line).”
~ Mark-Hans Richer, Harley Davidson

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“I hire writers for how they think as much as for what they write about.”
~ Tina Brown, The Daily Beast/Newsweek

“It’s digital AND tv, not OR tv.”
~ Adam Bain, Twitter

“Twitter is a bridge and not an Island. there are a lot of smart marketers here–no one wants an island strategy.”
~ Adam Bain, Twitter

“We are moving from presentation to participation–self-expression is the new entertainment.”
~ Arianna Huffington, Huffington Post

“Relevance has a deadline… but not every deadline has relevance.”
~ Arianna Huffington, Huffington Post

Conference Link: Digitas NewFront

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TechCrunch Disrupt
April 27 – May 1, 2013
New York, New York

“Email is the bane of our existence, which we deal with in different ways… including therapy.”
~ John Frankel, ff Venture Capital

“To get brand advertising to move to digital, you have  to create the right environment, which we are trying  to do with Flipboard.”
~ Mike McCue, Flipboard

“You compare your product (Han:dle) to Google Wave?—the segue of email systems!!!”
~ John Frankel, ff Venture Capital

“To build for the future, you have to build not for mobile, but for a 24/7 multi-screen world.”
~ Neal Mohan, Google

“The 140 characters is becoming a caption… into a rich experience.”
~ Kevin Weil, Twitter

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“We want to create a company culture where we can innovate at scale…..  We’re looking for companies that have vision and want to innovate at scale. We’ve made 20 acquisitions over last 3 yrs.”
~ John Donahoe, eBay

“What’s frivolous today, might make you a lot of money in the future.”
~ VC panel, as tweeted by Nitin Lakhotia

“I like to sit at home and push buttons,  since I’m anti-social.”
~ David Tisch, BoxGroup/TechStars

Conference Link: TechCrunch Disrupt

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#Twitter4Brands
April 18, 2013
London, United Kingdom

“TV and Twitter are amazingly symbiotic.”
~ Bruce Daisley, Twitter UK

“As news & culture get faster, the brands have to take part in those real time conversations to stay relevant.”
~ Oliver Snoddy, Twitter UK

“Music is built upon the simplicity of Twitter, but has behind it the power of the discovery engine that Twitter has.”
~ Tony Wang, Twitter UK

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“We want to help you bring the right content to the right people at the right time.”
~ Tony Wang, Twitter UK

“Being a great person is a competitive advantage.”
~ Peter Chernin, The Chernin Group

“Being informative is more valued” slide:

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D: Dive Into Mobile
April 15-16, 2013
New York, New York

“What search is for the web, map is for mobile.”
~ Noam Bardin, Waze

“We wear Google Glass all the time, but did not take it to North Korea or Burma. We didn’t want to freak them out. They have guns.”
~ Eric Schmidt, Google

“I love people who ban things that they have not even seen or used (re Google Glass).”
~ Eric Schmidt, Google

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“Last time I checked, you can’t have half Open Source.”
~ Eric Schmidt, Google

“What are people good at – intuition. What are computers good at? Memory.”
~ Eric Schmidt, Google

People in the developing world complain not about censorship, but corruption — and technology can solve that.”
~ Eric Schmidt, Google

Conference Link: D: Dive Into Mobile