Location3 Media is looking for an individual to assist with a variety of fundamental account management tasks for PPC, SEO and social media management. The account manager will serve a cross-service role, assisting with the development, management, optimization and reporting of various client campaigns. Tasks may include keyword and ad copy management, client / competitor research, PPC account development, bid management, on-site optimization, link building, social community development, social media engagement and more. Account manager may also assist with other online marketing initiatives such as mobile marketing, display or web analytics.

Candidates must have 1+ years of experience with paid search (PPC) marketing. Experience with SEO and social media is a major plus. See below for further details.

Responsibilities

PPC duties

* Client / Competitive research
* Develop, maintain and optimize keyword lists
* Account organization and structure development
* Create, test and improve ad copy
* Ongoing optimization of bid management and distribution
* Use proprietary software for tracking, reporting, link swaps, analytics URL coding and more
* Review reporting data and optimize for better visualization and digestion

SEO duties

* Conduct keyword research for all levels of keywords
* Conduct SWOT and technical analyses
* Conduct site architecture optimization
* Perform Webmaster Tools audits
* Brainstorm, edit and syndicate content pieces
* Perform backlink audits
* Train account coordinators, and track all submissions and acquired links from ACs
* Perform link building when necessary
* Review reporting data and create executive summary

Social Duties

* Perform initial research and create benchmarking reports
* Conduct initial development/enhancement of social networks
* Write, edit and upload content pieces
* Daily manual monitoring of social assets and online chatter
* Daily maintenance and engagement on social networks
* Coordinate with creative and tech teams for various elements
* Review reporting data and optimize for better visualization and digestion

Display Duties

* Traffic according to the brief
* Develop creative sets and rules, and upload creative into the library
* Daily monitoring and optimization of the ad server interface to ensure all campaigns are tracking correctly
* Monitoring delivery to ensure no spikes are occurring
* Keep all reports up to date, accurate and on schedule per internal and client request

Requirements

* 1+ years experience with PPC
* Google Adwords / Adwords Editor experience
* In-depth knowledge of Excel (including pivot tables)
* Experience with Google Analytics
* Familiarity with SEO and social media
* Enthusiasm for the industry and life in general
* Ability to work under pressure and multi-task
* Ability to work well with others while maintaining degree of autonomy

Preferred

* Google Advertising Fundamentals Exam – Qualified Individual
* Google Search Advertising Advanced Exam – Qualified Individual
* Agency experience / multiple client management environment
* Experience with performance (conversion) based PPC optimization
* Experience with Bing, Yahoo, and other search engines / distribution
* Experience with link building
* Experience with SEO keyword research
* Experience with Twitter, Facebook, LinkedIn and YouTube on a personal and professional level
* Experience with WordPress
* Experience with monitoring software

Compensation: salary; commensurate with experience

If you qualify, please send your credentials to careers@location3.com. Include a brief explanation of what you can bring to our company and how you’ll fit in. No phone calls about this position, please.

Duties:

* Create and implement SEM campaigns for Fusionbox clients
* Link-building
* PPC management
* On-site SEO
* Social media marketing
* Writing press releases and blog posts
* Analytics reporting

Qualifications:

* PPC management experience
* Experience writing press releases and web copy
* Social media savvy
* Extensive knowledge of Google Analytics
* Excellent written and verbal communication skills
* High standard of customer service
* Ability to conceptualize and implement SEM plans with little direction
* Solid base of marketing knowledge

Fusionbox is a Denver SEO company experiencing continued growth. We’re a lively bunch of web nerds that has fun and works hard. We’re looking for someone that shares our passion for emerging web technologies, usability, and customer-focus.-

If you’d like to join our Denver SEO team, please send fusionbox your resume, salary requirements, and cover letter.

For more information, see the Fusionbox job announcement.

The Search position is a uniter, working with members of the creative, account and development teams to develop and execute solutions for clients’ strategic digital needs. This position is responsible to lead and execute search programs. This position is deeply integrated with analytics responsibilities tying campaign efforts to campaign results for modification and progressive advancement of campaigns.

Working Relationships
• Works closely with project management, creative and account service staff
• Reports to Manager of ASG

Qualifications
• Ability to thrive in a dynamic, fast-paced working environment
• Curious by nature, desirous to learn, dissect and then learn more
• Robust understanding of the Internet
• Strong analytical, verbal and written communication skills
• Systematic thinker, analytical mind
• Details, details, details
• Strong computer skills & proficient use of Microsoft Office a must
• Must be able to effectively prioritize and manage multiple projects simultaneously, and have the ability to keep up with changing prioritization and last-minute adjustments
• Experience managing content via content management systems a plus, but not required
• Working understanding of Web languages a plus, but not required
• Minimum of a BA/BS degree; Marketing, Business or Communications degree preferred
• 5+ years of online and/or website experience

Responsibilities & Duties
• Responsible for campaign development, along with account and creative teams
• Acts as a leader and advocate for the value of Search and Analytics across all assigned projects and throughout Agency interactions.
• Responsible for JR Digital Producers on boarding, education and performance related to search and analytics and assigned projects/tasks.
• Develops strategy behind Web analytics implementation and reports, offering insights in to data and developing trends
• Works with account and media teams to develop strategic approach and measurement to digital media components, including Pay-Per-Click, Contextual Advertising and Placement targeted programs
• Coordinate with internal teams to create business requirements for related projects leveraging past experience and continuous learning of online user experience best practices
• Implement and manage online media campaigns and programs for key clients (e.g., pay-per- click search engine marketing, paid inclusion, organic search engine optimization and other pay-for-performance marketing)
• Maintain internal and external deadlines of associated projects
• Facilitates the management of daily tasks
• Develop and maintain strong vendor relationships
• Stay up to date on the latest industry information, including distribution of industry research to team members
• Ensure quality across a variety of digital mediums in a combined effort with the Creative and Account Teams
• Analyze and report the success of online marketing efforts to clients
• General support to all our digital projects, including collecting assets & content, coordinating media

The Benefits
• Competitive salary and comprehensive benefits package
• Training and hands-on experience with some of the top Industry tools
• Work with top clients utilizing cutting-edge technology with plenty of room for growth
• Dynamic, creative, work-hard play-hard environment where your talent will be valued

Search Analyst

Novus Biologicals is based in Littleton, CO and is a rapidly growing biotech company in need of an SEO Strategist to grow our web presence to the scientific research community worldwide. The ideal candidate will define search optimization and marketing opportunities and solutions for the novusbio.com website. They will research keywords and analyze competing web sites to assist in determining content requirements for Novus Biologicals, as well as analyze traffic logs, landing pages and develop plans to increase overall traffic to the site.

This will be both a strategic and a “hands-on” position, in that the candidate will not only need to develop a plan (in collaboration with our SEO consultants), but execute on that plan as well. This will include, but not necessarily limited to, on-site optimization, off-site optimization (link acquisition and content sharing), web analytics, conversion, pay-per-click, usability, social networking, blogs and statistical sampling surveys.

The candidate will periodically be asked to analyze competitive web sites to assess the state of the market and better help define content and search marketing strategies for novusbio.com.

This person should be well versed in all aspects of “white hat” SEO techniques. The candidate will also have a well developed technical knowledge and a desire to continually learn the latest technologies and online marketing trends.
To succeed in this role requires a combination of technical and marketing knowledge, and persuasive qualities; enabling him/her to scope the landscape, define a vision and strategy, win acceptance of that strategy, and execute against the approved plan.

This position will report to the Vice President of Marketing, but will need to collaborate closely and collegially with editorial and development team members, as well as third-party vendors.

Responsibilities
Attaining and exceed (quality) unique visitors, work with the rest of the Novus Biologicals team, and develop and execute an overall SEO plan for the website.

Execute Novus’ ongoing site-wide SEO efforts, including tracking measurement metrics, analyzing results, and working with technology and product management resources to optimize natural search results and increase traffic to the website. This will include everything from working to optimize code and content resources on the novusbio.com website, to establishing contacts on how to disseminate and develop relationships with other websites to increase links and traffic to novusbio.com.

Focus on natural search rankings, but creating and monitoring PPC campaigns will be an important part of the position.

Administer sampling and survey research on website to measure quality of traffic. Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.

Stay on top of all search marketing trends that relate to the Novus website to develop strategies that can be implemented to increase site traffic and conversion.

Requirements
• Bachelors Degree
• Based in the Denver area
• 4-5 years experience in search marketing
• Deep knowledge of SEM and SEO as well as a working knowledge of current and emerging trends and technologies
• Knowledge with technical aspects of search engines
• Experience using Google AdWords
• Expert in the use of Google Analytics
• Experience with A/B and/or multivariate testing
• Experience with landing pages and site maps
• Strong written and verbal communication and analytical skills
• Demonstrated track record of creative problem solving
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities
• Self-starter approach, with ability to consistently meet and exceed objectives and take on more responsibility as time permits
• Sense of humor

Benefits
• Medical and Dental Insurance
• 401(k)
• Flexible Spending Accounts
• Life and AD&D Insurance
• Paid Time Off
• Paid Holidays
• Professional Development/Travel Funds

Application Procedure
All qualified individuals, please submit your resume to jobs@novusbio.com

Company Information
Novus Biologicals
8100 Southpark Way, Suite A-8
Littleton, CO 80120
(p) 303-730-1950
(f) 303-730-1966
www.novusbio.com

Online Marketing Director is the key partner to the SVP, Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:
• Development and execution of strategies for customer acquisition & customer retention aligned with business strategy.
• Lifetime value analysis and retention, customer-centric initiative development and implementation.
• A/B Testing and product development.
• Reporting and analyzing acquisition metrics and profitability
• Executing the email contact strategy for re-marketing/reactivation of database prospects
• Link Building and affiliate/social media outreach
• Consult with key internal executives regarding development & alignment of multi-channel marketing programs across digital channels (e.g., site, banners, search, e-mail)

• Manage marketing/media vendor relationships
• Analyze and interpret marketing program results to drive future client marketing strategies
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts

SUPERVISING FUNCTIONS: Yes

CRITICAL CORE COMPETENCIES:
• Communication – Effectively communicate with all levels of the organization and with all department units on a regular basis regarding marketing campaigns and projects.

• Time Management – Must be able to determine accurate time estimate to internal customers regarding project completion and be able to meet those established schedules. Is relied upon to complete tasks in an efficient matter and be accountable for their actions as well as prioritize based on the needs of the business.

• Problem Solving – Responsible for researching and taking the initiative to solve issues such as web site performance issues, campaign performance and project timelines,

• Attention to Detail – Will have strong attention to detail regarding campaigns, creative, project plans.

REQUIRED:
• 7+ years marketing experience in web environment.
• Bachelors degree in Marketing or related area. MBA is also desired but not required.
• Hands-on experience managing campaigns across multiple online channels.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Solid understanding of user-site flow dynamics and optimization.
• Database Marketing & Customer segmentation.
• Experience in online consumer media and demonstrated success in online traffic acquisition marketing.
• Proven success with keyword research and optimizing search engine marketing campaigns through organic and paid marketing programs.
• Ability to create, analyze and communicate site analytics and performance metrics.
• Ability to design large traffic campaigns and dig deep with analytics.
• Strong understanding of web development process.
• Above average analytical, quantitative, verbal and written communication skills.
• P&L management.
• Excellent communication skills needed to work with a team in a fast-paced environment, yet have the ability to work productively on your own.

Education Requirements: Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. Masters in Business, Finance, Economics, Statistics, Marketing, or equivalent experience a plus.

PREFERRED:
• Business to Business marketing
• Financial Services Marketing

To be considered for this position, please apply at www.transfirst.com

Contact Information

Apply for the Web Community Manager Position

Type:

Full-time

Experience:

Associate

Functions:

Sales

Industries:

Information Technology and Services, Online Media, Internet, Marketing and Advertising

Posted:

October 12, 2009

Referral Bonus:

• $100 for Non-Employees. Gift Card for successful referral

Job Description

Parallel Path Corporation, a growing, successful online marketing agency in Boulder, is looking for an experienced, highly talented and enthusiastic sales leader to join our team. We are looking for strong sales professional who is technically savvy, who loves a challenge and possesses the passion, tenacity, drive, and confidence it takes to take us to new heights.

You will generate new accounts and service existing accounts of all sizes by helping companies succeed with their Internet marketing efforts.

This is a high profile, full time, sales position that you will be responsible for successful outcomes with current and potential clients.

You should have excellent understanding and experience with fundamental practices in the Internet marketing field, including Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media, Web Site conversion optimization, affiliate management, rich media creation and media buys and distribution, etc.

Responsibilities and Duties:

• Identify and develop local, regional and national prospects
• Contact, needs assessment, quoting, and closing of client opportunities
• Manage and respond to inbound inquires resulting in new clients
• Generate new leads and opportunities with targeted industries
• Client account management to actively manage and grow client accounts
• Maintain industry and product knowledge and adjust sales strategy to changing market conditions and competitive issues
• Develop and improve sales strategies for Parallel Path
• Identify and support sales and marketing activities such as networking events, trade shows, and seminars
• Develop sales strategy and roll out of future products including a targeted, proprietary, web-based product
• Some travel required (less than 25%)
• Salary plus commission (40 / 60 split)

Skills

• Minimum 3 – 5 years successful sales experience for Interactive Marketing
• The ability to manage multiple, diverse sales events simultaneously
• Strong knowledge of current practices for SEO, PPC, Internet ad networks, affiliates, and other internet marketing techniques
• Experience selling to executive-level individuals
• Working experience with a sales management system such as SalesForce.com
• Bachelor degree plus a minimum 3-5 years of outstanding work
• Excellent presentation and negotiation skills selling to business accounts

Company Description

Parallel Path, a Denver/Boulder Internet Marketing Agency, offers in-depth expertise, high-touch service, and a personalized mix of cutting edge internet marketing strategies to attract qualified prospects, drive traffic to your web site, convert leads into sales, perform market research, and extend brand awareness.

Additional Information

• Applicants with recommendations are preferred.
• Referrals through network preferred.
• Local candidates only, no relocation (Greater Denver Area).
• No third party applications.

Location:

Denver, CO 80209

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Employee Type:

Full-Time

Industry:

Not for Profit – Charitable
Healthcare – Health Services

Manages Others:

No

Job Type:

Marketing
Nonprofit – Social Services

Education:

4 Year Degree

Experience:

At least 5 year(s)

Post Date:

9/3/2009

Contact Information

Contact:

Human Resources

Ref ID:

200-OnlineMrktgMngr

Fax:

(303) 698-6122

Requirements

Qualification / Experience:

Successful candidates should possess a Bachelor’s degree and a minimum of five years of progressive experience in online marketing with an emphasis on e-mail marketing and social networking.

• Proficient knowledge of Microsoft Office suite and experience with e-mail software systems are required.
• Proficiency with HTML is required.
• Experience with business systems — CMS, CRM, ad delivery — and in project management is highly preferred.
• Familiarity with Google Analytics, SEO and SEM is preferred.

Resumes:

Please e-mail or fax Cover Letter, Resume and Salary Requirements — reference “Online Marketing Manager” in your correspondence.

No calls please. Only candidates selected for further consideration will be contacted. Salary commensurate with experience. Excellent benefits.         EOE M/F/D/V

Human Resources

[Click Here to Email Your Resumé]

303-698-6122 (fax)

Fusionbox is looking for a full-time search engine marketer to help our clients achieve ranking, traffic, and website goals through white hat SEO techniques, keyword research, on-site optimizing, link-building, PPC campaigns, social media efforts, and usability.

Fusionbox has a team of front-end, and back-end developers, so there isn’t a need for programming skills, although an understanding of HTML and CSS would be helpful.

Duties:

Qualifications:

Fusionbox is a web development company located in downtown Denver experiencing continued growth. We’re a lively bunch of web nerds that has fun and works hard. We’re looking for someone that shares our passion for emerging web technologies, usability, and customer-focus.

If you’d like to join our team, please send your resume, salary requirements, and cover letter to mike@fusionbox.com.

DEPARTMENT: Web Marketing

SUPERVISOR’S TITLE: Manager, Search Engine Strategy

1. POSITION SUMMARY:

The SEO Intern will report to and work directly with the Manager of Search Engine Marketing learning SEO skills, developing an aptitude for reporting and analysis and gaining experience social media marketing practices.

Gaiam was created as a lifestyle media company with the vision that, given a choice, people would choose a lifestyle that is healthy and life enhancing—for themselves, their families and the Earth. The SEO Intern will help Gaiam’s online marketing team connect with people online, through search and social media, who desire to live healthy, eco-conscious lifestyles.
2. PRINCIPAL RESPONSIBILITIES:

The SEO intern will be required to write articles, identify link building opportunities, update product page titles and meta data, redirect URLs, compile reports from Analytics data, perform competitive analysis, upload video content and participate on social media websites
3. EDUCATION AND EXPERIENCE:

The candidate must be studying Internet Marketing and should have strong writing and analytical skills with an in-depth knowledge of Internet trends and technology. Experience with SEO, website design, Microsoft Excel, analytics reporting and copywriting is a plus.

If you’re interested in applying for this position currently open at Gaiam, Inc. please send your resume stating which position to humanresources@gaiam.com