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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/" xmlns:georss="http://www.georss.org/georss" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-1756129866524339160</atom:id><lastBuildDate>Thu, 22 Oct 2009 03:29:07 +0000</lastBuildDate><title>ClearFormat Email Branding</title><description>Think outside the inBox - with intelligent mailbox technology, including; embedded creativity, link tracking, reporting and compliant signatures</description><link>http://clearformat.blogspot.com/</link><managingEditor>marketing@groveis.com (Grove Group)</managingEditor><generator>Blogger</generator><openSearch:totalResults>23</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/ClearFormatEmailBranding" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-8645715884906855330</guid><pubDate>Wed, 30 Sep 2009 12:02:00 +0000</pubDate><atom:updated>2009-09-30T05:02:21.659-07:00</atom:updated><title>Online advertising overtakes TV for the first time | 30 Sep 2009 | ComputerWeekly.com</title><atom:summary type="text">Online advertising overtakes TV for the first time | 30 Sep 2009 | ComputerWeekly.comShared via AddThis</atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/QNwWMO-tTDc/online-advertising-overtakes-tv-for.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/QNwWMO-tTDc" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/09/online-advertising-overtakes-tv-for.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-8298786331504938487</guid><pubDate>Wed, 23 Sep 2009 07:36:00 +0000</pubDate><atom:updated>2009-09-23T00:40:52.975-07:00</atom:updated><title>Most Valuable Global Brands Recovering Faster Than S&amp;P 500</title><atom:summary type="text">Most Valuable Global Brands Recovering Faster Than S&amp;P 500Posted using ShareThis</atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/fmvat33bezg/most-valuable-global-brands-recovering.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/fmvat33bezg" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/09/most-valuable-global-brands-recovering.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-6077996017451695863</guid><pubDate>Fri, 03 Jul 2009 16:32:00 +0000</pubDate><atom:updated>2009-07-03T09:46:24.911-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">branding</category><category domain="http://www.blogger.com/atom/ns#">branded email</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><category domain="http://www.blogger.com/atom/ns#">email</category><category domain="http://www.blogger.com/atom/ns#">clearformat</category><category domain="http://www.blogger.com/atom/ns#">bulkmail</category><title>Is your Email Branding Service Provider advertising on YOUR Email Branding?</title><atom:summary type="text">Some email branding solution providers (EBSPs) have taken the opportunity to market themselves on their client’s email branding. ClearFormat provides an email branding solution, but will never advertise themselves on their clients branded email template, unless agreed upon with the client.The value of YOUR brandIt is often found that the supplier, advertising company, Billboard Company, or Media </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/PeiSzFRbMCs/is-your-email-branding-service-provider.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/PeiSzFRbMCs" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/07/is-your-email-branding-service-provider.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-5855595063639528520</guid><pubDate>Tue, 19 May 2009 13:54:00 +0000</pubDate><atom:updated>2009-05-19T16:09:47.202-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><category domain="http://www.blogger.com/atom/ns#">email</category><category domain="http://www.blogger.com/atom/ns#">tracking</category><category domain="http://www.blogger.com/atom/ns#">monitoring</category><category domain="http://www.blogger.com/atom/ns#">reporting</category><title>New ClearFormat Notifications</title><atom:summary type="text">ClearFormat clients or administrators can now log onto the web-based management console and activate a notifications feature that will allow senders (users) to see exactly who is clicking on what and where on their branded mails - instantly. So send a branded email with a banner embedded and when the recipient clicks on any link within that email the user will be notified immediately with an </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/sg_1723gV5Y/new-clearformat-notifications.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/sg_1723gV5Y" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/05/new-clearformat-notifications.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-2522858879632213479</guid><pubDate>Fri, 20 Feb 2009 14:55:00 +0000</pubDate><atom:updated>2009-02-21T13:43:50.610-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">web 2.0</category><category domain="http://www.blogger.com/atom/ns#">development</category><category domain="http://www.blogger.com/atom/ns#">email</category><category domain="http://www.blogger.com/atom/ns#">software</category><category domain="http://www.blogger.com/atom/ns#">adverts</category><category domain="http://www.blogger.com/atom/ns#">innovation</category><category domain="http://www.blogger.com/atom/ns#">clients</category><title>ClearFlow Email Branding Technology - Web 2.0</title><atom:summary type="text">Web 2.0 Technology - ClearFormat Technology Embraces The Revolution.What is really new about web-software development? Has the innovation just continued since the day the internet was launched? Why do we have to call it web 2.0? Is it just a marketing play word? NO. This proliferation of interconnectivity and interactivity of web-delivered content has produced some amazing tools. Social media </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/PMoIKyG596A/clearflow-email-branding-technology-web.html</link><author>marketing@groveis.com (Grove Group)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_pDv0BUlwb84/SZ7GHADsOkI/AAAAAAAAAMA/QXMxH-Rko1Y/s72-c/Web_2.0_Map.svg.JPG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/PMoIKyG596A" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/02/clearflow-email-branding-technology-web.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-3573293374820465518</guid><pubDate>Sun, 01 Feb 2009 09:03:00 +0000</pubDate><atom:updated>2009-02-19T01:13:24.874-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">signatures</category><category domain="http://www.blogger.com/atom/ns#">compliance</category><category domain="http://www.blogger.com/atom/ns#">electronic</category><category domain="http://www.blogger.com/atom/ns#">legal</category><category domain="http://www.blogger.com/atom/ns#">Circular</category><category domain="http://www.blogger.com/atom/ns#">email</category><category domain="http://www.blogger.com/atom/ns#">regulations</category><category domain="http://www.blogger.com/atom/ns#">IRS</category><title>Are your emails compliant to IRS Circular 230?</title><atom:summary type="text">The uses of electronic communication between financial and legal departments to clients on the subject of tax advice are biding records that are subject to the Circular 230 regulations. These records must have legal compliance footers and/or headers communicating the responsibilities of the advisor. Therefore, legal compliance footers are needed to protect business professionals and those being </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/nL8lJkJJvjY/are-your-emails-compliant-to-irs.html</link><author>marketing@groveis.com (Grove Group)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_pDv0BUlwb84/SZ0iNfxD6oI/AAAAAAAAALY/FbTZs0Mgesc/s72-c/CF-Compliance2.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/nL8lJkJJvjY" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/02/are-your-emails-compliant-to-irs.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-6494796036465796006</guid><pubDate>Wed, 10 Dec 2008 19:49:00 +0000</pubDate><atom:updated>2009-02-19T05:43:57.466-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Online</category><category domain="http://www.blogger.com/atom/ns#">branded email</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><category domain="http://www.blogger.com/atom/ns#">US</category><category domain="http://www.blogger.com/atom/ns#">Statistics</category><title>Great Email Branding and Marketing Stats!</title><atom:summary type="text">** Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email. - ExactTarget, "2008 Channel Preference Survey" (2008)** 67% of respondents prefer email as a communications channel over other online vehicles and 65 percent believe this will continue to be the case in five years. - Habeas (2008)** 83% of surveyed marketing executives worldwide used email, ahead </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/kxp_bp_1j3E/great-email-branding-and-marketing.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/kxp_bp_1j3E" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/02/great-email-branding-and-marketing.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-8196209440974927625</guid><pubDate>Tue, 11 Nov 2008 08:24:00 +0000</pubDate><atom:updated>2009-02-19T00:58:32.430-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">tattoo</category><category domain="http://www.blogger.com/atom/ns#">strategy</category><category domain="http://www.blogger.com/atom/ns#">branding</category><category domain="http://www.blogger.com/atom/ns#">blogs</category><category domain="http://www.blogger.com/atom/ns#">email</category><category domain="http://www.blogger.com/atom/ns#">print</category><category domain="http://www.blogger.com/atom/ns#">websites</category><title>It is like a tattoo, but you can change it</title><atom:summary type="text">Branding has been around since 54BC. It started on skin, to show one belong to a following, or a movement. Nothing much has changed, although now these followings/movements (services, products, people and organisations) tattoo themselves on clothing, print, billboards, blogs, websites, TV and email. Tattoos in the modern business arena can be changed to fit a specific strategy, whether it is a </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/bAjyVa7Bk_Y/it-is-like-tattoo-but-you-can-change-it.html</link><author>marketing@groveis.com (Grove Group)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_pDv0BUlwb84/SZ0XjPaTgrI/AAAAAAAAALQ/z4F6zP3xnG0/s72-c/CF-banner.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/bAjyVa7Bk_Y" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2009/02/it-is-like-tattoo-but-you-can-change-it.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-8700334594108703938</guid><pubDate>Fri, 29 Aug 2008 09:30:00 +0000</pubDate><atom:updated>2009-02-19T10:40:03.921-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">signatures</category><category domain="http://www.blogger.com/atom/ns#">compliance</category><category domain="http://www.blogger.com/atom/ns#">features</category><category domain="http://www.blogger.com/atom/ns#">legal</category><category domain="http://www.blogger.com/atom/ns#">communication medium</category><category domain="http://www.blogger.com/atom/ns#">email</category><category domain="http://www.blogger.com/atom/ns#">branded</category><title>Email Branding Gone Wrong</title><atom:summary type="text">Any modern and highly competitive business use some kind of email  signature, but the question is; are they doing it the right way? Email is undoubtedly one of the major  corporate communication mediums used by most, if not all companies, to interact with current customers, potential customers and all other relevant stakeholders.The whole point of email signatures is to be legally compliant, </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/5VgJ6LE9YYQ/email-branding-gone-wrong.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/5VgJ6LE9YYQ" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2008/09/email-branding-gone-wrong.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-2584473652280841089</guid><pubDate>Mon, 25 Aug 2008 09:21:00 +0000</pubDate><atom:updated>2009-02-19T06:23:17.990-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">brand image</category><category domain="http://www.blogger.com/atom/ns#">Advertising</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><category domain="http://www.blogger.com/atom/ns#">email</category><category domain="http://www.blogger.com/atom/ns#">logo</category><category domain="http://www.blogger.com/atom/ns#">slogan</category><title>Email Branding Now!</title><atom:summary type="text">Companies invest in their brand image by advertising via multiple marketing channels. They use their image, their logo and slogan to creatively showcase themselves so that they can initiate a response from potential stakeholders. Whether you market your brand on a t-shirt or on TV, you are effectively investing in your brand for the long term. Investing in something as simple and cost effective </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/Z_tVbkbmhpA/email-branding-now.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/Z_tVbkbmhpA" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2008/09/email-branding-now.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-2479170405178780008</guid><pubDate>Thu, 05 Jun 2008 09:35:00 +0000</pubDate><atom:updated>2009-03-02T05:00:06.093-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">brand image</category><category domain="http://www.blogger.com/atom/ns#">marketing campaign</category><title>Email branding for advertising companies</title><atom:summary type="text">Advertising companies  have to create marketing campaigns for a long list of brands that they represent  and they have to do this by creating holistic marketing campaigns. Does the term  ‘holistic marketing campaign’ confuse you? If you are not an advertiser this  term might be slightly confusing, but in substance it is very simple. Let us  explain why email branding belongs to this holistic </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/jQsK_aefHoI/email-branding-for-advertising.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/jQsK_aefHoI" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2008/09/email-branding-for-advertising.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-9161388403036558718</guid><pubDate>Fri, 04 Apr 2008 09:39:00 +0000</pubDate><atom:updated>2008-09-09T02:41:01.490-07:00</atom:updated><title>The Power to Persuade with Effective Emails: Think Outside the Inbox</title><atom:summary type="text">There is simple process you can follow that will grab  the potential customer’s attention when they are exposed to your marketing.  Email marketing needs to do the following: create Attention, make them  Comprehend, build Interest and Persuade them.We  as marketers need to motivate and entice customers to choose our email above  those of the spammers, competitors and bulletin newsletters. There </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/Cu5CigHZRdw/there-is-simple-process-you-can-follow.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/Cu5CigHZRdw" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2008/04/there-is-simple-process-you-can-follow.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-4807115368143891814</guid><pubDate>Thu, 29 Nov 2007 14:30:00 +0000</pubDate><atom:updated>2008-12-09T01:27:29.512-08:00</atom:updated><title>Online users checking email while on holiday</title><atom:summary type="text">&lt;!--[if gte vml 1]&gt;                                                  &lt;![endif]--&gt;</atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/7W4hWOLmrzw/online-users-checking-email-while-on.html</link><author>marketing@groveis.com (Grove Group)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_pDv0BUlwb84/R07PvlcMhiI/AAAAAAAAAC4/pzdBtwDK8So/s72-c/emailusage.JPG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/7W4hWOLmrzw" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/11/online-users-checking-email-while-on.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-3928317467126978986</guid><pubDate>Thu, 29 Nov 2007 14:20:00 +0000</pubDate><atom:updated>2008-03-12T04:40:44.588-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Search Engine Strategies Conference</category><category domain="http://www.blogger.com/atom/ns#">SEO</category><title>Search Engine Strategies Conference</title><atom:summary type="text">Search Engine Strategies (SES) is the leading global conference &amp; expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. The Search Marketing Events listed below will teach attendees everything they need to know from the top Search experts, along with information from representatives of the Search </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/WAtwTd5Pi2c/search-engine-strategies-conference.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/WAtwTd5Pi2c" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/11/search-engine-strategies-conference.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-4180549630294605898</guid><pubDate>Fri, 16 Nov 2007 09:10:00 +0000</pubDate><atom:updated>2007-11-16T01:11:34.961-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">branded email</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><title>ClearFlow for ClearFormat - v2.0 Update for even better Branded Email</title><atom:summary type="text">  Press Release: EMEA, 16 November 2007: ClearFormat, leading innovative provider in corporate email branding, today announced the release of the latest Version 2.0 update for their email branding system.     ClearFormat’s patented ClearFlow technology is providing clients with improved email flow, with acceptance to even more email scanning filters. The corporate email marketing industry has </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/HFhV8lvcUvc/clearflow-for-clearformat-v20-update.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/HFhV8lvcUvc" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/11/clearflow-for-clearformat-v20-update.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-8313905326237503680</guid><pubDate>Thu, 01 Nov 2007 07:54:00 +0000</pubDate><atom:updated>2007-11-01T00:56:38.162-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Green Marketing</category><title>Is 'Green' Manly?</title><atom:summary type="text">Earlier this week, an interesting piece came up in the States about how it just may have taken Al Gore's Nobel Prize to make an environmental stance manly.No longer about simply "cleaning up" or "keeping house" in a Mother Earth way, coming up with solutions for climate change, a.k.a. global warming, is now seen as "brave," " brilliant," and "pragmatic."As he put it:"But, ever so slowly, there is</atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/uPTCtV_zLas/is-green-manly.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/uPTCtV_zLas" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/11/is-green-manly.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-3612658903069759323</guid><pubDate>Wed, 31 Oct 2007 07:21:00 +0000</pubDate><atom:updated>2007-10-31T00:23:15.711-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Green Marketing</category><title>Gore's Nobel</title><atom:summary type="text">Tuesday October 23, 2007                                      (HOST) Commentator Mike Martin has noticed a cultural shift when it comes to environmentalism: he thinks that Al Gore's Nobel Peace Prize has finally made it ok for men to be green.(MARTIN) Maybe it's because we call our planet Mother Earth, but for some reason being "green" has never been associated with virility here in the U.S. When</atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/uSthJK-TgcU/gores-nobel.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/uSthJK-TgcU" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/10/gores-nobel.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-5744477452271945266</guid><pubDate>Thu, 25 Oct 2007 08:19:00 +0000</pubDate><atom:updated>2007-10-25T01:22:03.182-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><title>Brand Positioning - Brand Image</title><atom:summary type="text">From the coffee mug you carry, to the cross-trainers you’re wearing, to the shirt on your back and the jeans buttoned around your hips, brands exist everywhere. If you take a conscious note of it, you’ll come to the realisation that you’re branded, branded, branded, branded.     It's time for us to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/J4zP262Zv9w/brand-positioning-brand-image.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/J4zP262Zv9w" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/10/brand-positioning-brand-image.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-4583412951553628113</guid><pubDate>Fri, 12 Oct 2007 15:28:00 +0000</pubDate><atom:updated>2007-10-12T08:31:48.322-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">compliance</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><title>CSS Support in Emails</title><atom:summary type="text">Since the rise of Internet Explorer, web designers have had to test their designs across multiple web browsers. No one likes it, but we've all copped it on the chin, written a few hacks and moved on with our lives. After all, 3 to 4 browsers aren’t that bad - and they finally seem to be getting their act together.If Internet Explorer is the schoolyard bully making our web design lives a little </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/9fmXPKKWawU/since-rise-of-internet-explorer-web.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/9fmXPKKWawU" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/10/since-rise-of-internet-explorer-web.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-184126720308244585</guid><pubDate>Fri, 12 Oct 2007 15:25:00 +0000</pubDate><atom:updated>2007-10-12T08:26:27.469-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><title>"It's not what you say; it's how you say it"</title><atom:summary type="text">This is by far the most important thing to keep in mind if you are going to manage to cut through the clutter to reach potential clients. In order to spread your message, and increase your market share, communication with your target market has to be relevant, informative and possibly even entertaining, otherwise it will be discarded.  Think about the number of times your prospects are seeing </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/HY_l0kcbp0s/its-not-what-you-say-its-how-you-say-it.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/HY_l0kcbp0s" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/10/its-not-what-you-say-its-how-you-say-it.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-921311965925219403</guid><pubDate>Fri, 12 Oct 2007 09:33:00 +0000</pubDate><atom:updated>2007-10-12T02:36:02.570-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">Advertising</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><title>How Recipients View Your Emails</title><atom:summary type="text">‘F’ for fast! That's how recipients read your precious email content. In a few seconds, their eyes move at amazing speeds across your emails and website pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.      In an eye-tracking study, 232 users were recorded by how they looked at thousands of emails and Web pages. We found that users' main reading behaviour was </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/2A1O8mhRU30/how-recipients-view-your-emails.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/2A1O8mhRU30" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/10/how-recipients-view-your-emails.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-6495318556910531508</guid><pubDate>Tue, 09 Oct 2007 09:42:00 +0000</pubDate><atom:updated>2007-10-09T02:47:38.324-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">B2B</category><category domain="http://www.blogger.com/atom/ns#">marketing</category><title>Defining your strategy - Interactive tactics for the SMB B2B Marketer</title><atom:summary type="text">Because interactive marketing is inherently more addressable and measurable, B2B shouldn't wait for further proof that online channels pay off. Marketers who fail to adopt these tactics will fall behind with the online buyer acquisition as competitors move ahead with more engaged prospects. —Forrester Research     These tasks can be especially challenging for small-to-medium-sized B2B firms, as </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/E-jONx_pQWg/defining-your-strategy-interactive.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/E-jONx_pQWg" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/10/defining-your-strategy-interactive.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1756129866524339160.post-3708200153297040849</guid><pubDate>Tue, 09 Oct 2007 09:29:00 +0000</pubDate><atom:updated>2007-10-09T02:30:37.365-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Email branding</category><category domain="http://www.blogger.com/atom/ns#">Email signature</category><title>Is your lack of Branded Email Signature affecting your business?</title><atom:summary type="text">You would kick yourself if you knew that a prospect you’d been hot-on-the-heels of for as long as you can remember, decided to consider your business proposition, but when searching for your contact details…could not find them.      Many companies are losing business without even being aware of it. From the time it takes for a prospect to make a decision, to the moment they decide to seal the </atom:summary><link>http://feedproxy.google.com/~r/ClearFormatEmailBranding/~3/RiWi1dVetOU/is-your-lack-of-branded-email-signature.html</link><author>marketing@groveis.com (Grove Group)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><description>&lt;img src="http://feeds.feedburner.com/~r/ClearFormatEmailBranding/~4/RiWi1dVetOU" height="1" width="1"/&gt;</description><feedburner:origLink>http://clearformat.blogspot.com/2007/10/is-your-lack-of-branded-email-signature.html</feedburner:origLink></item></channel></rss>
