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	<title>Christopher S. Penn – Marketing AI Keynote Speaker</title>
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		<title>How to Use AI Without Fueling Big Tech: A Practical Harm-Reduction Guide</title>
		<link>https://www.christopherspenn.com/2026/06/how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide/?pk_campaign=feed&amp;pk_kwd=how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide</link>
					<comments>https://www.christopherspenn.com/2026/06/how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide/?pk_campaign=feed&amp;pk_kwd=how-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[LinkedOut]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30745</guid>

					<description><![CDATA[Let&#8217;s talk about not supporting AI/big tech companies financially. It&#8217;s probably not realistic, if you are a working professional in a knowledge work job, to avoid big tech companies like Google, Microsoft, Meta, and other companies shoving AI down your throat. But like everything, you can reduce harm. First, almost all Big Tech is in&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fhow-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dhow-to-use-ai-without-fueling-big-tech-a-practical-harm-reduction-guide&amp;action_name=How%20to%20Use%20AI%20Without%20Fueling%20Big%20Tech%3A%20A%20Practical%20Harm-Reduction%20Guide&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30745</post-id>	</item>
		<item>
		<title>Sidekick” Is a Problematic Word — Here’s Why AI Agrees</title>
		<link>https://www.christopherspenn.com/2026/06/sidekick-is-a-problematic-word-heres-why-ai-agrees/?pk_campaign=feed&amp;pk_kwd=sidekick-is-a-problematic-word-heres-why-ai-agrees</link>
					<comments>https://www.christopherspenn.com/2026/06/sidekick-is-a-problematic-word-heres-why-ai-agrees/?pk_campaign=feed&amp;pk_kwd=sidekick-is-a-problematic-word-heres-why-ai-agrees#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[LinkedOut]]></category>
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		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[Katie&#8217;s on vacation so I&#8217;m borrowing the ranty pants. I&#8217;ll give them back when she&#8217;s back from PTO. Earlier today, Pam Didner, Taylor Logue &#38; Iva Ignjatovic produced a nice writeup of AI speakers, and in the post is this paragraph next to my entry (thank you!): &#8220;Pam’s take: Chris pairs well with a strategy&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fsidekick-is-a-problematic-word-heres-why-ai-agrees%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dsidekick-is-a-problematic-word-heres-why-ai-agrees&amp;action_name=Sidekick%26%238221%3B%20Is%20a%20Problematic%20Word%20%E2%80%94%20Here%26%238217%3Bs%20Why%20AI%20Agrees&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30744</post-id>	</item>
		<item>
		<title>Build AI-Ready Content: How WCAG 2.1 Accessibility Makes Your Digital Goods Future-Proof for AI Agents</title>
		<link>https://www.christopherspenn.com/2026/06/build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents/?pk_campaign=feed&amp;pk_kwd=build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents</link>
					<comments>https://www.christopherspenn.com/2026/06/build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents/?pk_campaign=feed&amp;pk_kwd=build-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Review]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30743</guid>

					<description><![CDATA[Accessible = AI ready. A gentle reminder that if you create things that are WCAG 2.1 ready (web content accessibility guidelines), you are implicitly creating them to be AI-ready for agents, because AI agents use the same selectors (e.g. Playwright, browser automation) that assistive technology uses. For example, ARIA HTML labels? Perfect fodder for browser&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fbuild-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dbuild-ai-ready-content-how-wcag-2-1-accessibility-makes-your-digital-goods-future-proof-for-ai-agents&amp;action_name=Build%20AI-Ready%20Content%3A%20How%20WCAG%202.1%20Accessibility%20Makes%20Your%20Digital%20Goods%20Future-Proof%20for%20AI%20Agents&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">30743</post-id>	</item>
		<item>
		<title>Almost Timely News: &#128478;️ How AI Detection Works (2026-06-07)</title>
		<link>https://www.christopherspenn.com/2026/06/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-how-ai-detection-works-2026-06-07/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-how-ai-detection-works-2026-06-07</link>
					<comments>https://www.christopherspenn.com/2026/06/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-how-ai-detection-works-2026-06-07/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-how-ai-detection-works-2026-06-07#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Sun, 07 Jun 2026 10:30:33 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30755</guid>

					<description><![CDATA[_Almost Timely News: 🗞️ How AI Detection Works (2026-06-07) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 99% of this week's newsletter content was generated by me, the human. You will see a small piece by Google Gemini in&hellip;]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30755</post-id>	</item>
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		<title>The More Specific Your AI Prompts, the Better (and Cheaper) Your Results</title>
		<link>https://www.christopherspenn.com/2026/06/the-more-specific-your-ai-prompts-the-better-and-cheaper-your-results/?pk_campaign=feed&amp;pk_kwd=the-more-specific-your-ai-prompts-the-better-and-cheaper-your-results</link>
					<comments>https://www.christopherspenn.com/2026/06/the-more-specific-your-ai-prompts-the-better-and-cheaper-your-results/?pk_campaign=feed&amp;pk_kwd=the-more-specific-your-ai-prompts-the-better-and-cheaper-your-results#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Email Marketing]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30742</guid>

					<description><![CDATA[The more you tell AI what to do, the more efficient it becomes. Andy Crestodina and I collaborated on an article about making AI more efficient, and I&#8217;m planning on doing a longer, more technical version in my newsletter this weekend that gets into serious nerd territory, but one of the most fundamental tips is&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fthe-more-specific-your-ai-prompts-the-better-and-cheaper-your-results%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-more-specific-your-ai-prompts-the-better-and-cheaper-your-results&amp;action_name=The%20More%20Specific%20Your%20AI%20Prompts%2C%20the%20Better%20%28and%20Cheaper%29%20Your%20Results&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30742</post-id>	</item>
		<item>
		<title>The Simplest, Most Powerful Question Every Marketer Should Be Asking (But Isn’t)</title>
		<link>https://www.christopherspenn.com/2026/06/the-simplest-most-powerful-question-every-marketer-should-be-asking-but-isnt/?pk_campaign=feed&amp;pk_kwd=the-simplest-most-powerful-question-every-marketer-should-be-asking-but-isnt</link>
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		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/?p=30741</guid>

					<description><![CDATA[Here&#8217;s the irrefutable gold standard for measuring AI Visibility/GEO/whatever: ASK PEOPLE HOW THEY HEARD OF YOU. Marketers have spent the last 20 years becoming increasingly allergic to talking to real customers, probably because at many companies, if they did, they&#8217;d get an earful. So we&#8217;ve tried our hardest not to ever talk to real people.&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fthe-simplest-most-powerful-question-every-marketer-should-be-asking-but-isnt%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-simplest-most-powerful-question-every-marketer-should-be-asking-but-isnt&amp;action_name=The%20Simplest%2C%20Most%20Powerful%20Question%20Every%20Marketer%20Should%20Be%20Asking%20%28But%20Isn%26%238217%3Bt%29&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30741</post-id>	</item>
		<item>
		<title>The Skills You’re Building With Local AI Are Exactly the Skills Enterprise AI Demands</title>
		<link>https://www.christopherspenn.com/2026/06/the-skills-youre-building-with-local-ai-are-exactly-the-skills-enterprise-ai-demands/?pk_campaign=feed&amp;pk_kwd=the-skills-youre-building-with-local-ai-are-exactly-the-skills-enterprise-ai-demands</link>
					<comments>https://www.christopherspenn.com/2026/06/the-skills-youre-building-with-local-ai-are-exactly-the-skills-enterprise-ai-demands/?pk_campaign=feed&amp;pk_kwd=the-skills-youre-building-with-local-ai-are-exactly-the-skills-enterprise-ai-demands#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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					<description><![CDATA[Enterprise AI is local AI. What does enterprise AI need? Strong governance, complete data control and privacy, fixed and stable requirements, audit trails, and total transparency. What do most AI solutions deliver? Literally none of that. &#8220;Oh, time for a new model!&#8221; announcements every 3 months doesn&#8217;t fly in the enterprise, not when standards need&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fthe-skills-youre-building-with-local-ai-are-exactly-the-skills-enterprise-ai-demands%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-skills-youre-building-with-local-ai-are-exactly-the-skills-enterprise-ai-demands&amp;action_name=The%20Skills%20You%26%238217%3Bre%20Building%20With%20Local%20AI%20Are%20Exactly%20the%20Skills%20Enterprise%20AI%20Demands&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30740</post-id>	</item>
		<item>
		<title>Here’s the most engaging, SEO-friendly title: Get More From AI by Using It Less: The Counterintuitive Strategy That Saves Tokens, Time, and Resources</title>
		<link>https://www.christopherspenn.com/2026/06/heres-the-most-engaging-seo-friendly-title-get-more-from-ai-by-using-it-less-the-counterintuitive-strategy-that-saves-tokens-time-and-resources/?pk_campaign=feed&amp;pk_kwd=heres-the-most-engaging-seo-friendly-title-get-more-from-ai-by-using-it-less-the-counterintuitive-strategy-that-saves-tokens-time-and-resources</link>
					<comments>https://www.christopherspenn.com/2026/06/heres-the-most-engaging-seo-friendly-title-get-more-from-ai-by-using-it-less-the-counterintuitive-strategy-that-saves-tokens-time-and-resources/?pk_campaign=feed&amp;pk_kwd=heres-the-most-engaging-seo-friendly-title-get-more-from-ai-by-using-it-less-the-counterintuitive-strategy-that-saves-tokens-time-and-resources#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 16:00:00 +0000</pubDate>
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					<description><![CDATA[To get the most out of AI, use AI as little as possible. This very contradictory statement does make sense. Generative AI has a tendency to reinvent the wheel. Every time you ask it to complete a task and you don&#8217;t provide tools for it to do so, it tends to write them from scratch.&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fheres-the-most-engaging-seo-friendly-title-get-more-from-ai-by-using-it-less-the-counterintuitive-strategy-that-saves-tokens-time-and-resources%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dheres-the-most-engaging-seo-friendly-title-get-more-from-ai-by-using-it-less-the-counterintuitive-strategy-that-saves-tokens-time-and-resources&amp;action_name=Here%26%238217%3Bs%20the%20most%20engaging%2C%20SEO-friendly%20title%3A%20Get%20More%20From%20AI%20by%20Using%20It%20Less%3A%20The%20Counterintuitive%20Strategy%20That%20Saves%20Tokens%2C%20Time%2C%20and%20Resources&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30739</post-id>	</item>
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		<title>See the Future of Marketing Live: How an AI Agency Could Build Your Business While You Sleep</title>
		<link>https://www.christopherspenn.com/2026/06/see-the-future-of-marketing-live-how-an-ai-agency-could-build-your-business-while-you-sleep/?pk_campaign=feed&amp;pk_kwd=see-the-future-of-marketing-live-how-an-ai-agency-could-build-your-business-while-you-sleep</link>
					<comments>https://www.christopherspenn.com/2026/06/see-the-future-of-marketing-live-how-an-ai-agency-could-build-your-business-while-you-sleep/?pk_campaign=feed&amp;pk_kwd=see-the-future-of-marketing-live-how-an-ai-agency-could-build-your-business-while-you-sleep#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[LinkedOut]]></category>
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		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
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					<description><![CDATA[Old. Stale. Flat. In a recent study I did of a marketing conference, I found that on average, (well, median) speakers had 15% novel, new material to share, compared to talks they&#8217;ve given elsewhere or on their own channels. The rest of their talks were 85% recycled stuff. 15%. Is it really worth spending all&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F06%2Fsee-the-future-of-marketing-live-how-an-ai-agency-could-build-your-business-while-you-sleep%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dsee-the-future-of-marketing-live-how-an-ai-agency-could-build-your-business-while-you-sleep&amp;action_name=See%20the%20Future%20of%20Marketing%20Live%3A%20How%20an%20AI%20Agency%20Could%20Build%20Your%20Business%20While%20You%20Sleep&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">30738</post-id>	</item>
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		<title>Almost Timely News: &#128478;️ A Better Mental Model of AI for GEO (2026-05-31)</title>
		<link>https://www.christopherspenn.com/2026/05/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-a-better-mental-model-of-ai-for-geo-2026-05-31/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-a-better-mental-model-of-ai-for-geo-2026-05-31</link>
					<comments>https://www.christopherspenn.com/2026/05/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-a-better-mental-model-of-ai-for-geo-2026-05-31/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-a-better-mental-model-of-ai-for-geo-2026-05-31#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Sun, 31 May 2026 10:30:15 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
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					<description><![CDATA[_Almost Timely News: 🗞️ A Better Mental Model of AI for GEO (2026-05-31) :: View in Browser_ The Big Plug 👉 This Friday, come check out a free Trust Insights webinar on competitive GEO. Full disclosure, it is also a gentle sales pitch for our GEO 201 course, also coming this Friday. Content Authenticity Statement&hellip;]]></description>
		
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