Christina Dulitz

What Color is Your Parachute – the book

christinadulitz — Mon, 14 Jun 2010 02:01:51 +0000

Countless friends and colleagues have praised what Color is your Parachute and I finally checked it out of the library recently. I admit that I skimmed the first two-thirds of the book, which was focused almost exclusively on the job search. While the tips seemed relevant, they were quite common sense. Having been through a job search not [...]

Segmenting Visitors – without PII?

christinadulitz — Fri, 29 Jan 2010 19:09:33 +0000

Recently, I attended a webinar where one of the discussion points was segmenting users and providing custom content to each group. To me, this makes perfect sense – there is a wealth of information at your (web analytics) fingertips, why not use it to understand your users and ultimately improve the customer experience? Yet it [...]

Moving from Reporting to Web Analytics – webinar

christinadulitz — Wed, 20 Jan 2010 21:34:59 +0000

I only recently discovered Beyond Web Analytic, but have been impressed that they have been quite regular about posting interesting podcasts. Yesterday, I listened to a recording of: “Moving from Web Reporting & Tagging to real Web Analytics-How can people learn how to do real web analysis?”. The podcast was a conversation among James Dutton, [...]

Analytics 2010 – Driving the Data webinar

christinadulitz — Thu, 14 Jan 2010 21:17:50 +0000

Earlier this week, I attended the webinar “Analytics 2010 – Driving the Data” with Avinash Kaushik. Although I’m not planning to do a full review of the event, I did want to call out one point that Avinash made during the talk. He takes 5 hours per week to learn something new. Such a simple [...]

The Seven Deadly Sins of Landing Page Design – webinar with Tim Ash

christinadulitz — Sun, 03 Jan 2010 13:38:49 +0000

Recently, I attended a webinar on “The 7 Deadly Sins of Landing Page Design” with Tim Ash. I have had Ash’s book, Landing Page Optimization in my queue almost since it came out, so I jumped at the chance to attend a webinar led by him on the topic. If you’re not familiar with landing [...]

SMBMSP #21 – Go Girl Case Study

christinadulitz — Thu, 17 Dec 2009 19:10:18 +0000

November’s Social Media Breakfast was at the Imation campus, and consisted of two parts: Putting passion back in your job(search) by @GirlMeetsGeek Case Study about the use of social media at GoGirl by @cydneyw and @hjomats I was especially interested in the GoGirl case study for a few reasons: the presenters were passionate about the [...]

Search Basics

christinadulitz — Thu, 19 Nov 2009 21:26:07 +0000

I like to think of myself as someone who knows search. I’ve studied search, I’ve worked with search, and I keep up on the big news in search. So I was a little surprised when a book I’m currently reading indicated that I misunderstand the term Search Engine Marketing (SEM). Of course I immediately pulled [...]

Social Media in Journalism – SMBMSP #20

christinadulitz — Thu, 05 Nov 2009 13:20:34 +0000

Last week, I attended the latest Social Media Breakfast (SMBMSP), the 20th (my second). Social Media Breakfast is a get-together to discuss social media and social networking. This one was a panel discussion with members of the media (magazines, radio, and tv) about social media in journalism. The panel was facilitated by Julio Ojeda-Xapata of [...]

comScore Webinar – Beyond SEM

christinadulitz — Tue, 27 Oct 2009 22:15:44 +0000

Recently, I attended “Beyond SEM: Extending the Impact of Search Data for Strategic Business Decisions”, a webinar presented by comScore and led by Eli Goodman. The slides and video are available here. Below is some of what I took away from the presention. As the title suggests, the focus of the presentation was using search [...]

Click – the book

christinadulitz — Sat, 24 Oct 2009 19:56:52 +0000

I recently finished reading Click: What Millions of People are Doing Online and Why It Matters by Bill Tancer. Tancer, who works at Hitwise, has access to what about 10 million users do on the internet. He has used this data in a variety of analyses, from when searches for ‘engagement ring’ peak (the week [...]