Chris Rawlinson

Axe: Hair Action

admin — Fri, 12 Mar 2010 05:00:00 +0000

Lets face it, what could possibly say “buy Axe hair products” better than having some school girls fondly sniffing their fingers. BBH and Axe are back for another cheeky campaign, this time for Axe hair. There are 5 hair action ads in total but the above is my pick. To view the rest of the entertaining clips and see some behind the scenes footage, visit the Axe YouTube page.

Axe are also giving Facebook fans the chance to win a trip to any sporting event of your choice and more by uploading your own fun “Hair Action” video clip. Click here to check out the Axe Facebook page.

Hat Tip: Adgabber

Sony Vaio: The Rocket Project

admin — Thu, 11 Mar 2010 06:00:00 +0000

Sony have recently launched the above campaign to show off the capabilities of their new Intel Core i powered Vaio Z and F series laptops. Sony have taken a team of eight high school students to help design, build and launch a high power rocket using Vaio laptops.

The campaign is from 180 L.A and is being called the Rocket Project.The students are currently on an accelerated course in rocketry by Tom Atchison, Director of the Association of Rocket Mavericks, and aim to launch a 25-foot projectile weighing over 500 pounds in April at Black Rock Desert in Nevada.

To follow the campaign go to http://sonyrocketproject.com

Match.com: Accidental Duet

admin — Wed, 10 Mar 2010 05:00:00 +0000

Ad agency Mother, London has just launched its first large campaign for UK’s Match.com. The ad is part of a new £7m through the line campaign, and features a couple finding love in a music shop. The stunning lady in the clip is called Amber Anderson and is set to star later in the year in a new film called “Your Highness” alongside Natalie Portman. I wish her all the best, she had me at “I laugh in my Sleep”.

They have also launched twitter profiles for the characters named ‘jackmatch’ and ‘jillmatch’, 5 people out of the first 100 followers will win a years free membership to Match.com. If facebook is your thing you can also check out the Facebook page, and if you like the song they were even kind enough to make a full length version (click here to listen to “That’s Just Me”)

P.S: If any girls are wondering, the chap is called James Connelly

Tetra Pak: Lightning (Roy Sullivan)

admin — Tue, 09 Mar 2010 06:00:00 +0000

I saw the above beauty on TV the other night and had to track it down. Its a new South African commercial for Tetra Pak by Lowe Bull, Johannesburg.

The ad is based on the story of a real U.S park ranger called Roy Sullivan, who was struck by lightning seven times between 1942 and 1977. He earned the nickname "Human Lightning Rod" and is recognized by the Guinness World Records as the person struck by lightning more recorded times than any other human being. He died from a self-inflicted gunshot wound at the age of 71. That’s one unlucky chap ! Great ad though.

BBC SuperPower: People of the Internet

admin — Mon, 08 Mar 2010 06:00:00 +0000

The above brilliant promo clip for a new epic BBC programme called SuperPower was done by RKCR/Y&R.

BBC’s SuperPower is a season of programmes starting today that will be investigating how the internet affects lives and has become the catalyst for a fundamental change in societies around the world.

There is a huge amount of interactive content available for the programme, the main site brings it all together, but they have also been actively starting conversations on Twitter and Facebook, even giving anyone the opportunity to ask questions to some of the Digital Giants of the industry like Eric Schmidt, Jimmy Wales and Steve Ballmer.

If you’re interested in the digital world this is one not to miss. For an overview of the series just watch the clip below. God bless the BBC.

Pingdom : The State of the Internet (2010)

admin — Wed, 03 Mar 2010 05:00:00 +0000

Incredible video showing the state of the Internet, animated by Jesse Thomas. The video was made by Jesse Thomas and Pingdom.com, a website monitoring service. The clip shows some fascinating internet stats for 2009-2010.

For more info go to royal.pingdom.com or to email them get in contact with info@pingdom.com

Skoda: Glass Harp ad

admin — Tue, 02 Mar 2010 06:00:00 +0000

Classic advert for Skoda’s new “Superb Combi” car. The ad features glass harp player Petr Spatina playing on 597 Schott Zwiesel crystal wine glasses filled with different levels of water, and laid out in the shape of the new car. Great creative idea showing that the car has up to 1,865 litres of luggage space, hear more of Petr’s glass music here.

The ad was beautifully created by Leagas Delaney, Hamburg.

Hat Tip: Adfreak

Tostitos Salsa dip Vimeo takeover

admin — Mon, 01 Mar 2010 06:00:00 +0000

Cant believe it has almost been a year since I saw the first Vimeo takeover. Vimeo is basically another video sharing site like YouTube, and last year Honda created a flash page takeover that started when you watched the video (see that one here).

Now finally another brand has utilised this great idea. This time its for a Frito Lay Dip called Tostitos. To see the great takeover for yourself just click here, if only all more ad clips could be like this.

Hat Tip: Adverblog

Devassa beer: Paris Hilton

admin — Fri, 26 Feb 2010 06:00:00 +0000

Nice little new number featuring Paris Hilton, this time she is strutting her stuff for a Brazilian beer brand called Devassa. The ad was done by Agencia Mood, and so far the above clip has received no less than 3 separate investigations for sexism, being too sensual, and encouraging drinking !

So if you want to cause a stir for your next ad, campaign just call Paris Hilton.

Wonderbra: Best of Wonderbra print ads

admin — Thu, 25 Feb 2010 06:00:00 +0000

After seeing a recent post on AdPunch on Wonderbra’s great creative advertising, I thought I would pick out some out some of the best that I have seen over the years. Just click on any of the pictures for the larger images, each one is classic but my favourites are “Wonderbra Hills” and “The Economist”.

Enjoy gents.