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<channel>
	<title>Chris Rawlinson</title>
	
	<link>http://www.chrisrawlinson.com</link>
	<description>The Marketing Gentleman's Log</description>
	<lastBuildDate>Wed, 16 May 2012 05:00:00 +0000</lastBuildDate>
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<link>http://www.chrisrawlinson.com</link>
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<title>Chris Rawlinson</title>
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		<title>Financial Times: Graphic World</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/sybhg1h3axs/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/financial-times-graphic-world/#comments</comments>
		<pubDate>Wed, 16 May 2012 05:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[DDB]]></category>
		<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[DDB UK]]></category>
		<category><![CDATA[Financial Times Infographics]]></category>
		<category><![CDATA[FT]]></category>
		<category><![CDATA[FT 3Dprojection]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3550</guid>
		<description><![CDATA[Fantastic 3D projection interactive infographic work from DDB for the Financial Times. They set up the projection in New York’s Grand Central Terminal, the infographics changed depending on where you were standing. For more information about the campaign visit: http://www.ft.com/graphicworld]]></description>
			<content:encoded><![CDATA[<p><iframe height="315" src="http://www.youtube.com/embed/-AB2D6vvgbE" frameborder="0" width="560" allowfullscreen="allowfullscreen"></iframe></p>
<p>Fantastic 3D projection interactive infographic work from <a href="http://www.ddbuk.com/ddbuk" target="_blank">DDB</a> for the <a href="http://www.ft.com/" target="_blank">Financial Times</a>. They set up the projection in New York’s Grand Central Terminal, the infographics changed depending on where you were standing.     <br />For more information about the campaign visit: <a href="http://www.ft.com/graphicworld">http://www.ft.com/graphicworld</a></p>

<p><a href="http://feedads.g.doubleclick.net/~a/wQtTtH7ny4IKKoPL1_2pvXwTCI8/0/da"><img src="http://feedads.g.doubleclick.net/~a/wQtTtH7ny4IKKoPL1_2pvXwTCI8/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/wQtTtH7ny4IKKoPL1_2pvXwTCI8/1/da"><img src="http://feedads.g.doubleclick.net/~a/wQtTtH7ny4IKKoPL1_2pvXwTCI8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/sybhg1h3axs" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>EPA: Inner Art Creative</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/o8UphIqyLWA/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/epa-inner-art-creative/#comments</comments>
		<pubDate>Tue, 15 May 2012 05:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[BBDO]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech tools]]></category>
		<category><![CDATA[Almap DDBO]]></category>
		<category><![CDATA[Brazilian Pan Americana School of Art and Design]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[inner Creative video case study]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3559</guid>
		<description><![CDATA[The Brazilian Pan Americana School of Art and Design and their agency Almap DDBO created the above programme that when installed tracked peoples mouse movements over a period of time, creating art that could then be shared, or even ordered online.]]></description>
			<content:encoded><![CDATA[<p><iframe height="309" src="http://player.vimeo.com/video/42140427?title=0&amp;byline=0&amp;portrait=0&amp;color=de4323" frameborder="0" width="550" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen"></iframe></p>
<p>The <a href="http://www.escola-panamericana.com.br/escola/" target="_blank">Brazilian Pan Americana School of Art and Design</a> and their agency <a href="http://www.almapbbdo.com.br" target="_blank">Almap DDBO</a> created the above programme that when installed tracked peoples mouse movements over a period of time, creating art that could then be shared, or even ordered online.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/3-dpwvzMqWLyG4fnfAzZOPxi2qo/0/da"><img src="http://feedads.g.doubleclick.net/~a/3-dpwvzMqWLyG4fnfAzZOPxi2qo/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/3-dpwvzMqWLyG4fnfAzZOPxi2qo/1/da"><img src="http://feedads.g.doubleclick.net/~a/3-dpwvzMqWLyG4fnfAzZOPxi2qo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/o8UphIqyLWA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>SNL: 100th Digital Short</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/-362_OBlM7A/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/snl-100th-digital-short/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:38:27 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Entertaining]]></category>
		<category><![CDATA[Funny Stuff]]></category>
		<category><![CDATA[100th Digital Short]]></category>
		<category><![CDATA[Jon Hamm]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[Justin Timberlake]]></category>
		<category><![CDATA[Michael Bolton]]></category>
		<category><![CDATA[Natalie Portman]]></category>
		<category><![CDATA[SNL]]></category>
		<category><![CDATA[SNL 100th Digital Short]]></category>
		<category><![CDATA[Will Ferrell]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3555</guid>
		<description><![CDATA[Slightly off topic but I couldn&#8217;t resist posting the 100th Digital Short from SNL. It’s a star studded comedy affair with celebs like Justin Bieber, Michael Bolton, Jon Hamm, Natalie Portman and Justin Timberlake and even SNL favourite Will Ferrell. Related PostsDon Draper&#8217;s guide to picking up women Juicy Fruit: Serenading Unicorn Pitch a big [...]]]></description>
			<content:encoded><![CDATA[<p><iframe id="NBC Video Widget" height="368" src="http://www.nbc.com/assets/video/widget/widget.html?vid=1401418" frameborder="0" width="550"></iframe></p>
<p>Slightly off topic but I couldn&#8217;t resist posting the 100th Digital Short from <a href="http://www.nbc.com/saturday-night-live/" target="_blank">SNL</a>. It’s a star studded comedy affair with celebs like Justin Bieber, Michael Bolton, Jon Hamm, Natalie Portman and Justin Timberlake and even SNL favourite Will Ferrell.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/Me8OQ0yOFOeUi_CpHoBTaPLiyGM/0/da"><img src="http://feedads.g.doubleclick.net/~a/Me8OQ0yOFOeUi_CpHoBTaPLiyGM/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/Me8OQ0yOFOeUi_CpHoBTaPLiyGM/1/da"><img src="http://feedads.g.doubleclick.net/~a/Me8OQ0yOFOeUi_CpHoBTaPLiyGM/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/-362_OBlM7A" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Land Rover: The 7th Wheel</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/T-w6EqPXnn8/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/land-rover-the-7th-wheel/#comments</comments>
		<pubDate>Mon, 14 May 2012 05:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Car Ads]]></category>
		<category><![CDATA[Entertaining]]></category>
		<category><![CDATA[Great ads]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[y&r]]></category>
		<category><![CDATA[land rover 7th wheel]]></category>
		<category><![CDATA[land rover LR4]]></category>
		<category><![CDATA[the 7th wheel]]></category>
		<category><![CDATA[Y&R New York]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3553</guid>
		<description><![CDATA[Y&#38;R New York recently released the above ad for the 7 seater Land Rover LR4. The ad features the story of a 7th wheel tag along to a road trip.The ad is like watching a series of brilliantly executed film shorts. Smart and funny.&#160; Related PostsLand Rover: Pathological Liar]]></description>
			<content:encoded><![CDATA[<p><iframe height="315" src="http://www.youtube.com/embed/HchahaJGUmo" frameborder="0" width="560" allowfullscreen="allowfullscreen"></iframe></p>
<p><a href="http://www.yr.com/" target="_blank">Y&amp;R New York</a> recently released the above ad for the 7 seater <a href="http://www.landrover.com/us/en/lr/lr4/" target="_blank">Land Rover LR4</a>. The ad features the story of a 7th wheel tag along to a road trip.The ad is like watching a series of brilliantly executed film shorts. Smart and funny.&#160; </p>

<p><a href="http://feedads.g.doubleclick.net/~a/jzEQo8gD8S9Ia_oqzLHDmmr9qbA/0/da"><img src="http://feedads.g.doubleclick.net/~a/jzEQo8gD8S9Ia_oqzLHDmmr9qbA/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/jzEQo8gD8S9Ia_oqzLHDmmr9qbA/1/da"><img src="http://feedads.g.doubleclick.net/~a/jzEQo8gD8S9Ia_oqzLHDmmr9qbA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/T-w6EqPXnn8" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Volkswagen: Spin</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/hRYNkK41ALM/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/volkswagen-spin/#comments</comments>
		<pubDate>Sun, 13 May 2012 21:39:14 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Car Ads]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[DDB UK]]></category>
		<category><![CDATA[Volkswagen Golf GTI Cabriolet]]></category>
		<category><![CDATA[Volkswagen Spin]]></category>
		<category><![CDATA[VW Spin]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3548</guid>
		<description><![CDATA[Nice work by DDB UK, for Volkswagen’s Golf GTI Cabriolet.]]></description>
			<content:encoded><![CDATA[<p><iframe height="315" src="http://www.youtube.com/embed/pkxxOPNLGvM" frameborder="0" width="560" allowfullscreen="allowfullscreen"></iframe></p>
<p>Nice work by <a href="http://www.ddbuk.com/ddbuk" target="_blank">DDB UK</a>, for <a href="http://www.vw.co.za/en/models/golfcabriolet/landing-page.html" target="_blank">Volkswagen’s Golf GTI Cabriolet</a>.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/90v33zjDPHkpN-cBiEB2ahrEtWE/0/da"><img src="http://feedads.g.doubleclick.net/~a/90v33zjDPHkpN-cBiEB2ahrEtWE/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/90v33zjDPHkpN-cBiEB2ahrEtWE/1/da"><img src="http://feedads.g.doubleclick.net/~a/90v33zjDPHkpN-cBiEB2ahrEtWE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/hRYNkK41ALM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Volkswagen Polo: Fire Truck &amp; Sightseeing commercials</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/Urf9EI_J7tk/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/volkswagen-polo-fire-truck-sightseeing-commercials/#comments</comments>
		<pubDate>Fri, 11 May 2012 05:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Car Ads]]></category>
		<category><![CDATA[Entertaining]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Advert]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Firetruck]]></category>
		<category><![CDATA[Ogilvy Cape Town]]></category>
		<category><![CDATA[Ogilvy South Africa]]></category>
		<category><![CDATA[Polo]]></category>
		<category><![CDATA[Polo Fire truck]]></category>
		<category><![CDATA[Polo GTI]]></category>
		<category><![CDATA[volkswagen]]></category>
		<category><![CDATA[Volkswagen Polo]]></category>
		<category><![CDATA[Volkswagen SA]]></category>
		<category><![CDATA[VW]]></category>
		<category><![CDATA[VW firetruck VW Polo GTI Volkswagen Polo GTI]]></category>
		<category><![CDATA[VW polo]]></category>
		<category><![CDATA[vw sa]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3544</guid>
		<description><![CDATA[It’s always nice to want to showcase new work from the agency I work with, Ogilvy Cape Town. The ad was made in order to showcase some of the current retail offers for the VW Polo. Credits Exec Creative Director: Chris Gotz Creative Group Head/Writer: Peri van Papendorp Creative Group Head/Art Director: Jamie Mietz Agency [...]]]></description>
			<content:encoded><![CDATA[<p><iframe height="403" src="http://www.youtube.com/embed/uxQx3n10BnY" frameborder="0" width="550" allowfullscreen="allowfullscreen"></iframe></p>
<p><iframe height="403" src="http://www.youtube.com/embed/M3BAn3XuqQs" frameborder="0" width="550" allowfullscreen="allowfullscreen"></iframe></p>
<p>It’s always nice to want to showcase new work from the agency I work with, <a href="http://www.blogilvy.co.za/" target="_blank">Ogilvy Cape Town</a>. The ad was made in order to showcase some of the current retail offers for the <a href="http://www.vw.co.za/en/models/polo.html" target="_blank">VW Polo</a>.</p>
<p><strong>Credits      <br /></strong>Exec Creative Director: <a href="https://twitter.com/#!/MrChristiffa">Chris Gotz</a>     <br />Creative Group Head/Writer: <a href="https://twitter.com/#!/Perivp" target="_blank">Peri van Papendorp</a>     <br />Creative Group Head/Art Director: <a href="http://za.linkedin.com/pub/jamie-mietz/3b/596/116" target="_blank">Jamie Mietz</a>     <br />Agency Producer: Iris Vinnicombe     <br />Director: <a href="http://smugglersite.com/jun-diaz" target="_blank">Jun Diaz</a>     <br />Production Company: <a href="http://gatehouse.co.za" target="_blank">Gatehouse</a> / <a href="http://smugglersite.com" target="_blank">Smuggler</a></p>
<div class="SPOSTARBUST-Related-Posts"><H3>Related Posts</H3><ul class="entry-meta"><li class="SPOSTARBUST-Related-Post"><a title="VW: The Dog Strikes Back (Super Bowl 2012)" href="http://www.chrisrawlinson.com/2012/02/vw-the-dog-strikes-back-super-bowl-2012/" rel="bookmark">VW: The Dog Strikes Back (Super Bowl 2012)</a></li>
<li class="SPOSTARBUST-Related-Post"><a title="Volkswagen: Star Wars Dogs" href="http://www.chrisrawlinson.com/2012/01/volkswagen-star-wars-dogs/" rel="bookmark">Volkswagen: Star Wars Dogs</a></li>
<li class="SPOSTARBUST-Related-Post"><a title="Top 15 ads of 2011" href="http://www.chrisrawlinson.com/2011/12/top-15-ads-of-2011/" rel="bookmark">Top 15 ads of 2011</a></li>
<li class="SPOSTARBUST-Related-Post"><a title="Ogilvy One Year On: Work and Words" href="http://www.chrisrawlinson.com/2011/11/ogilvy-cape-town-2011-loeries/" rel="bookmark">Ogilvy One Year On: Work and Words</a></li>
<li class="SPOSTARBUST-Related-Post"><a title="Volkswagen: Fanwagen" href="http://www.chrisrawlinson.com/2011/11/volkswagen-fanwagen/" rel="bookmark">Volkswagen: Fanwagen</a></li>
</ul></div>
<p><a href="http://feedads.g.doubleclick.net/~a/JPsHivpypjEPdZalcUZbHHex8Zs/0/da"><img src="http://feedads.g.doubleclick.net/~a/JPsHivpypjEPdZalcUZbHHex8Zs/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/JPsHivpypjEPdZalcUZbHHex8Zs/1/da"><img src="http://feedads.g.doubleclick.net/~a/JPsHivpypjEPdZalcUZbHHex8Zs/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/Urf9EI_J7tk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Playboy: Lift</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/1d0TFqH1DeQ/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/playboy-lift/#comments</comments>
		<pubDate>Thu, 10 May 2012 23:47:42 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[DDB]]></category>
		<category><![CDATA[Entertaining]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[DDB france]]></category>
		<category><![CDATA[Playboy]]></category>
		<category><![CDATA[playboy elevator]]></category>
		<category><![CDATA[Playboy lift]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3546</guid>
		<description><![CDATA[Great fun work by DDB, Paris, France for Playboy shower gel, if only lifts really worked this way. Related PostsPlayboy: Crack, Silicon Valley, Deforestation]]></description>
			<content:encoded><![CDATA[<p><iframe height="315" src="http://www.youtube.com/embed/C9OFNJ5DT1M" frameborder="0" width="560" allowfullscreen="allowfullscreen"></iframe></p>
<p>Great fun work by <a href="http://www.ddb.fr/">DDB, Paris, France</a> for <a href="http://www.playboy.com/" target="_blank">Playboy</a> shower gel, if only lifts really worked this way.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/BCcKjkNHxpXF1EdJjZLUZg5ijLM/0/da"><img src="http://feedads.g.doubleclick.net/~a/BCcKjkNHxpXF1EdJjZLUZg5ijLM/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/BCcKjkNHxpXF1EdJjZLUZg5ijLM/1/da"><img src="http://feedads.g.doubleclick.net/~a/BCcKjkNHxpXF1EdJjZLUZg5ijLM/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/1d0TFqH1DeQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Lynx Anarchy: The World’s First Invisible Ad</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/s4XfGDq4m6I/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/lynx-anarchy-the-worlds-first-invisible-ad/#comments</comments>
		<pubDate>Thu, 10 May 2012 05:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech tools]]></category>
		<category><![CDATA[Lynx Anarchy Australia]]></category>
		<category><![CDATA[Soap]]></category>
		<category><![CDATA[World's First Invisible Ad]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3542</guid>
		<description><![CDATA[To launch Lynx Anarchy in Australia their agency Soap came up with the above wonderful idea. They took over a house and installed LCD screens in the windows, the videos playing on the screens could only be seen when you tried on polarised glasses.]]></description>
			<content:encoded><![CDATA[<p><iframe height="315" src="http://www.youtube.com/embed/cDwyia2MM5o" frameborder="0" width="560" allowfullscreen="allowfullscreen"></iframe></p>
<p>To launch <a href="http://www.lynxeffect.com.au/anarchy/" target="_blank">Lynx Anarchy</a> in Australia their agency <a href="http://www.soapcreative.com/">Soap</a> came up with the above wonderful idea. They took over a house and installed LCD screens in the windows, the videos playing on the screens could only be seen when you tried on polarised glasses.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/pIIRgmtO4bYzgQn-ORgb8zk2yaQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/pIIRgmtO4bYzgQn-ORgb8zk2yaQ/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/pIIRgmtO4bYzgQn-ORgb8zk2yaQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/pIIRgmtO4bYzgQn-ORgb8zk2yaQ/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/s4XfGDq4m6I" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Flying Horse: Cat Toast</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/aAMZWUMdOdk/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/flying-horse-cat-toast/#comments</comments>
		<pubDate>Wed, 09 May 2012 05:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Drinks ads]]></category>
		<category><![CDATA[Entertaining]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Flying Horse]]></category>
		<category><![CDATA[Flying Horse Cat Toast]]></category>
		<category><![CDATA[Gatorrada]]></category>
		<category><![CDATA[Ogilvy Brazil]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3540</guid>
		<description><![CDATA[Hilarious work from Ogilvy &#38; Mather, Brazil for energy drink Flying Horse. Cats always land on their feet, and buttered toast always lands butter side first, combine the two and you get a never ending power source!]]></description>
			<content:encoded><![CDATA[<p><iframe height="315" src="http://www.youtube.com/embed/Z8yW5cyXXRc" frameborder="0" width="560" allowfullscreen="allowfullscreen"></iframe></p>
<p>Hilarious work from <a href="http://www.ogilvy.com/">Ogilvy &amp; Mather, Brazil</a> for energy drink <a href="http://www.flyinghorse.com.br/" target="_blank">Flying Horse</a>. Cats always land on their feet, and buttered toast always lands butter side first, combine the two and you get a never ending power source!</p>

<p><a href="http://feedads.g.doubleclick.net/~a/EgZi_IwCzxotIP3BdzGKpdY2FIE/0/da"><img src="http://feedads.g.doubleclick.net/~a/EgZi_IwCzxotIP3BdzGKpdY2FIE/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/EgZi_IwCzxotIP3BdzGKpdY2FIE/1/da"><img src="http://feedads.g.doubleclick.net/~a/EgZi_IwCzxotIP3BdzGKpdY2FIE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/aAMZWUMdOdk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Beneful Dog Food: Subway Virtual Fetch</title>
		<link>http://feedproxy.google.com/~r/ChrisRawlinson/~3/9L-1xVl7Pmk/</link>
		<comments>http://www.chrisrawlinson.com/2012/05/beneful-dog-food-subway-virtual-fetch/#comments</comments>
		<pubDate>Tue, 08 May 2012 05:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Billboard advertising]]></category>
		<category><![CDATA[Fallon]]></category>
		<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Beneful dog food]]></category>
		<category><![CDATA[fallon new york]]></category>
		<category><![CDATA[interactive dog billboards]]></category>
		<category><![CDATA[interactive fetch billboards]]></category>

		<guid isPermaLink="false">http://www.chrisrawlinson.com/?p=3538</guid>
		<description><![CDATA[Beneful dog food and their agency Fallon, have started to install interactive installations that will be rolled across 5 locations. The New York installation uses a 64-foot long digital board at the Columbus Circle subway station. Once a person is detected walking by the screen, a virtual dog runs up to chase and play with [...]]]></description>
			<content:encoded><![CDATA[<p><iframe height="315" src="http://www.youtube.com/embed/LWQ9bMhhZhg" frameborder="0" width="560" allowfullscreen="allowfullscreen"></iframe></p>
<p><a href="http://www.beneful.com/" target="_blank">Beneful dog food</a> and their agency <a href="http://www.fallon.com/" target="_blank">Fallon</a>, have started to install interactive installations that will be rolled across 5 locations. The New York installation uses a 64-foot long digital board at the <a href="http://en.wikipedia.org/wiki/59th_Street_%E2%80%93_Columbus_Circle_(New_York_City_Subway)" target="_blank">Columbus Circle subway station</a>. Once a person is detected walking by the screen, a virtual dog runs up to chase and play with him or her. Passers by can then play a game of virtual fetch and even customize their dog, choosing details like colour, size, snout, tail, and fur pattern. Users can also have a photo taken next to their virtual dog and have it delivered via text message to their phone where it can be shared on social platforms.</p>

<p><a href="http://feedads.g.doubleclick.net/~a/82y7w7ESaTHC2FSvhrjEvEPNwKE/0/da"><img src="http://feedads.g.doubleclick.net/~a/82y7w7ESaTHC2FSvhrjEvEPNwKE/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/82y7w7ESaTHC2FSvhrjEvEPNwKE/1/da"><img src="http://feedads.g.doubleclick.net/~a/82y7w7ESaTHC2FSvhrjEvEPNwKE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/ChrisRawlinson/~4/9L-1xVl7Pmk" height="1" width="1"/>]]></content:encoded>
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