Chris Rawlinson

London Design Festival: Audi OUTRACE

admin — Mon, 06 Sep 2010 05:50:00 +0000

The London Design Festival and designers Clemens Weisshaar, and Reed Kram, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on display from September 16 to 23, 2010.

The project is called OUTRACE and will enable the general public to take control of the eight Audi 8 KR-180 industrial robots via the OUTRACE website or via mobile text messages. The robotic arms will then spell out the text using LED lights attached to the robots arms, then long-exposure cameras capture these interactive light paintings, emailing them back to the original author, to the project website and to social media site to be shared.

Each robot weighs over 1200 Kg and the LED lights used write the messages are taken from the Audi R15 race car (winner of this year’s 24h of LeMans).

Tipp-Ex: Bear vs hunter

admin — Fri, 03 Sep 2010 06:00:00 +0000

Buzzman, France, have released the above fantastic interactive YouTube video (just play it to go to the custom page). The custom YouTube page allows you to create your own ending as to how the hunter interacts with the bear. So for they have recorded 50 video responses, if you want some fun try out some of the flowing responses: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, and fucks.

The campaign is for Tipp-Ex and has been launched to coincide with the back to school period.

Mini: Airport Clubman

admin — Thu, 02 Sep 2010 06:00:00 +0000

A great idea for the Mini Clubman from Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old’s from Miami Ad School. One of the main selling points for the Mini Clubman is that it has 32.8 cubic feet of cargo space with the rear seats down, so putting it next to an airport luggage carousel seems wonderfully clever.

Via: TheCoolHunter

Apple: New iPod Nano Touch ad (For Apple fans)

admin — Thu, 02 Sep 2010 05:00:00 +0000

I didn’t even realise that earlier yesterday Apple announced the new iPod nano touch, and iPod Touch!

Above is the new iPod nano advert, the new nano is fully multi touch operated, has a built in FM radio, and will no doubt be incredible, store a billion songs and movies, plus make you breakfast. The new iPod touch does the same but includes video calling over WiFi, HD video recording, plus it will take you for walks when you need some exercise, and make you breakfast, lunch, and supper, everyday, for life!

The catchy music for the new iPod nano touch ad above is "Short Skirt, Long Jacket" by Cake.

For more details go to http://www.apple.com

Arcade Fire: The Wilderness Downtown / HTML5 Chrome Experiment

admin — Wed, 01 Sep 2010 06:30:00 +0000

Google Chrome has been my default web browser for some time now and this digital campaign by Milk+Koblin, showcases Chrome’s ability to run HTML5. The campaign is an interactive video directed by Chris Milk, and shows off some of the new features this web hypertext standard can provide such as custom rendered google maps, video, 3D animation, and canvassing amongst other features. The site is called “The Wilderness Downtown” and plays a personalised video featuring Arcade Fire’s song “We Used To Wait”.

During the video you get to make your own personalised card that will be printed out with paper that supposedly contain tree seeds and then handed out to people at Arcade fires upcoming music tour. If you plant the card a tree will grow!.

Make sure you download Google Chrome here to see it for yourself, its worth it.

URL: thewildernessdowntown.com

Heal The Bay: The Majestic Plastic Bag

admin — Wed, 01 Sep 2010 06:00:00 +0000

Jeremy Irons stars as the narrator in this mockumentary for a Non-profit organisation called Heal The Bay. The campaign was made by DDB, Los Angeles, and tracks the journey of a plastic bag from LA to the Pacific Ocean.

The campaign has been made to try help urge the residents of California to pass the AB 1998 act that would make it illegal to give away single use plastic bags at stores across the state. Instead people would have a choice of using recyclable bags, or paying a small fee to purchase a single use plastic bag, therefore helping cut plastic bag pollution and the associated clean up costs.

Tropitone: NIE-BLANKES

admin — Tue, 31 Aug 2010 05:00:00 +0000

I was going to write about this nice cinema ad for Orange from Jack Black, but as I detest Orange (They tried to get me to pay a £700 phone bill that was an error, then threatened to sue me, then cut me off after 6 years of loyal patronage) I instead thought I would take the time to write about this somewhat controversial new campaign for Tropitone bronzer.

The copy in English translates as “NON-WHITES” and harks back to apartheid days in South Africa, Tropitone then spray painted their logo with an ad for sunless bronzer next to the benches on the pavement, suggesting that once you use the product you will no longer have white skin!

Interesting approach from Johannesburg ad agency morrisjones. Thoughts ?

Ogilvy: The Evolution of Advertising

admin — Fri, 27 Aug 2010 06:00:00 +0000

Ogilvy, London, have produced this nice simple overview on the evolution of advertising. The 3 minute clip shows the transition of advertising from a one way message platform, to evolving into a mobile two way communication industry.

It reminds me a lot of this fantastic Nokia commercial that was shot in 2007 and looks at the different screens we have used to consume information over the years. The future is mobile.

VW Golf: The Letter

admin — Wed, 25 Aug 2010 06:00:00 +0000

Lovely spot for the new VW Golf, from Try, Oslo. The story tell of a man who suspects his wife is up to no good, however the new VW Golf proves to be a huge distraction.

Cadbury Tumbles: The Tumbles Machine

admin — Tue, 24 Aug 2010 13:00:32 +0000

Cadbury Tumbles are being re-launched and are going large. Cadbury agency “Promise”, JHB, created the above ad featuring Tumbles chocolates going around an obstacle course featuring lots of boys toys like model cars, crossbows, fireworks, and even a garden gnome.

Personally I would have loved to see the girl fall in the water at the end, but regardless I am all of a sudden hungry for some chocolate.

Below are some fun facts for the above campaign:

The ad was shot in a single take and the machine actually worked • 17 000 Tumbles were weighed to get 8 suitably sized balls to trigger the machine • It took 6 weeks to build the machine • The tracks for the cars expanded and contracted due to changes in temperature, thus the room had to remain at a constant temperature for the machine to work • The balloons had to be filled with the correct amount of helium for each take in order for the machine to function correctly • The Tumble snapped up by the dog in the final scene was in fact a doggy treat as our fury friends do not eat chocolate!