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	<title>Char This...</title>
	
	<link>http://www.ignitepr.com/blog</link>
	<description>Life in the fast-lane of tech PR and social media.</description>
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		<title>Fallout: What Happens When Companies Deviate from Their Core Mission</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/l-LP4J83RnI/</link>
		<comments>http://www.ignitepr.com/blog/2012/03/01/fallout-what-happens-when-companies-deviate-from-their-core-mission/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 16:49:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=414</guid>
		
			<content:encoded><![CDATA[Recent events involving Google and the Susan G. Komen for the Cure Foundation have raised important reminders about embracing a core mission and what happens when an organization decides to stray...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/CharThis?a=l-LP4J83RnI:aUZOffbTEh8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/CharThis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=l-LP4J83RnI:aUZOffbTEh8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/CharThis?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=l-LP4J83RnI:aUZOffbTEh8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=l-LP4J83RnI:aUZOffbTEh8:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=cGdyc7Q-1BI" border="0"></img></a>
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		<feedburner:origLink>http://www.ignitepr.com/blog/2012/03/01/fallout-what-happens-when-companies-deviate-from-their-core-mission/</feedburner:origLink></item>
		<item>
		<title>Corporate Philanthropy: Putting Your Money where Your Mouth is</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/UrumNB6pKDc/</link>
		<comments>http://www.ignitepr.com/blog/2012/01/11/corporate-philanthropy-putting-your-money-where-your-mouth-is/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:32:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Good Public Relations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[corporate philanthropy]]></category>
		<category><![CDATA[Good PR]]></category>
		<category><![CDATA[PR goodwill]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=386</guid>
		
			<content:encoded><![CDATA[&#160; Ignite&#8217;s last couple blogs discussed PR mishaps and missteps but we now want to highlight examples of great marketing and PR. Evaluating things that have gone awry is definitely...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/CharThis?a=UrumNB6pKDc:Cd0XTLnJGo8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/CharThis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=UrumNB6pKDc:Cd0XTLnJGo8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/CharThis?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=UrumNB6pKDc:Cd0XTLnJGo8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=UrumNB6pKDc:Cd0XTLnJGo8:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=cGdyc7Q-1BI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/CharThis/~4/UrumNB6pKDc" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>5 PR Cherry Bombs of 2011: What Went Wrong &amp; What it Teaches Startup Entrepreneurs, Corporate Executives and PR Reps</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/O-q6l0ft_II/</link>
		<comments>http://www.ignitepr.com/blog/2011/12/30/5-pr-cherry-bombs-of-2011-what-went-wrong-what-it-teaches-startup-entrepreneurs-corporate-executives-and-pr-reps/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 19:13:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bad Public Relations]]></category>
		<category><![CDATA[Good Public Relations]]></category>
		<category><![CDATA[PR / Press relationship]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bad press]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Corp comm]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[Good PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=368</guid>
		
			<content:encoded><![CDATA[This past year saw a number of innovations across consumer and enterprise technologies. The tech IPO, funding and M&#38;A markets were lively. And we saw big changes and personnel moves unfold across...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/CharThis?a=O-q6l0ft_II:P3iwqQOVLCE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/CharThis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=O-q6l0ft_II:P3iwqQOVLCE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/CharThis?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=O-q6l0ft_II:P3iwqQOVLCE:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=O-q6l0ft_II:P3iwqQOVLCE:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=cGdyc7Q-1BI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/CharThis/~4/O-q6l0ft_II" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.ignitepr.com/blog/2011/12/30/5-pr-cherry-bombs-of-2011-what-went-wrong-what-it-teaches-startup-entrepreneurs-corporate-executives-and-pr-reps/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Hard Times for Netflix: Lessons Learned in the Wake of a PR Disaster</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/72Id4VE0pKY/</link>
		<comments>http://www.ignitepr.com/blog/2011/12/08/hard-times-for-netflix-lessons-learned-in-the-wake-of-a-pr-disaster/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 20:45:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bad Public Relations]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[lessons learned]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR backlash]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=354</guid>
		
			<content:encoded><![CDATA[A Thin Line Between Love and Hate As you’ve probably heard, the last few months have been rough for Netflix as the company tried to raise prices and then spin off its mail-order DVD business and...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/CharThis?a=72Id4VE0pKY:hluGldnlNZ4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/CharThis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=72Id4VE0pKY:hluGldnlNZ4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/CharThis?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=72Id4VE0pKY:hluGldnlNZ4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=72Id4VE0pKY:hluGldnlNZ4:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=cGdyc7Q-1BI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/CharThis/~4/72Id4VE0pKY" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.ignitepr.com/blog/2011/12/08/hard-times-for-netflix-lessons-learned-in-the-wake-of-a-pr-disaster/</feedburner:origLink></item>
		<item>
		<title>You Make the Call: Top Social Media Stinkbombs of 2011</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/yTX6qkh2BT0/</link>
		<comments>http://www.ignitepr.com/blog/2011/12/06/you-make-the-call-top-social-media-stinkbombs-of-2011/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 00:10:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=316</guid>
		
			<content:encoded><![CDATA[The opinions you express &#8211; and how you express them – can spread like wildfire in social media channels such as Twitter, Facebook, YouTube, etc. That’s great, if that was your intention....<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/CharThis?a=yTX6qkh2BT0:JOTRV-UZsFM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/CharThis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=yTX6qkh2BT0:JOTRV-UZsFM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/CharThis?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=yTX6qkh2BT0:JOTRV-UZsFM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=yTX6qkh2BT0:JOTRV-UZsFM:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=cGdyc7Q-1BI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/CharThis/~4/yTX6qkh2BT0" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>7 Key Considerations for Planning a Successful PR Launch</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/tFe9_EvKuD0/</link>
		<comments>http://www.ignitepr.com/blog/2011/12/02/7-key-considerations-for-planning-a-successful-pr-launch/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 20:29:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Good Public Relations]]></category>
		<category><![CDATA[Launches]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[startup launches]]></category>
		<category><![CDATA[successful launches]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=295</guid>
		
			<content:encoded><![CDATA[Our sweet spot here at Ignite is helping unknown tech startups get on the map and build a leadership position. Our agency has successfully launched a wide range of technology-based companies,...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/CharThis?a=tFe9_EvKuD0:gnsOxx5sq0g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/CharThis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=tFe9_EvKuD0:gnsOxx5sq0g:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/CharThis?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=tFe9_EvKuD0:gnsOxx5sq0g:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=tFe9_EvKuD0:gnsOxx5sq0g:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=cGdyc7Q-1BI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/CharThis/~4/tFe9_EvKuD0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Tips on Dealing with Unfavorable Press Coverage</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/QcRWXKDXuZ0/</link>
		<comments>http://www.ignitepr.com/blog/2011/09/22/tips-on-dealing-with-unfavorable-press-coverage/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 20:45:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bad Public Relations]]></category>
		<category><![CDATA[PR / Press relationship]]></category>
		<category><![CDATA[Public Relations biz]]></category>
		<category><![CDATA[bad press]]></category>
		<category><![CDATA[Bad Public relations]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[nastigram]]></category>
		<category><![CDATA[Off-the-record]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=288</guid>
		
			<content:encoded><![CDATA[All press is good press?<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/CharThis?a=QcRWXKDXuZ0:n_5oDqknnu0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/CharThis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=QcRWXKDXuZ0:n_5oDqknnu0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/CharThis?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=QcRWXKDXuZ0:n_5oDqknnu0:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/CharThis?a=QcRWXKDXuZ0:n_5oDqknnu0:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/CharThis?d=cGdyc7Q-1BI" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/CharThis/~4/QcRWXKDXuZ0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Extend Your Public Relations Footprint into Facebook</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/p3yLiOyiJdU/</link>
		<comments>http://www.ignitepr.com/blog/2010/11/07/extend-your-public-relations-footprint-into-facebook/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 23:08:56 +0000</pubDate>
		<dc:creator>TR</dc:creator>
				<category><![CDATA[Good Public Relations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations biz]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook identity]]></category>
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		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=278</guid>
		
			<content:encoded><![CDATA[Traditionally and in the simplest terms, public relations was defined as getting positive news coverage for a company, product or service in business or trade press, radio or TV.  It’s clear the...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/CharThis/~4/p3yLiOyiJdU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Online Reviews Come into Question Again</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/r12FyG_3DUc/</link>
		<comments>http://www.ignitepr.com/blog/2010/03/27/online-reviews-come-into-question-again/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 20:10:06 +0000</pubDate>
		<dc:creator>TR</dc:creator>
				<category><![CDATA[Online Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tech Trends]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Online reviews]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=261</guid>
		
			<content:encoded><![CDATA[When Monica Lewinsky wrote her tell-all memoir, online reviews started showing up on Amazon despite one small fact &#8212; the book had not yet being published.  One reviewer admitted to making up a...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
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		<item>
		<title>Portland: The New, New Black (Tech Scene Taking Root)</title>
		<link>http://feedproxy.google.com/~r/CharThis/~3/2qRMU-uBQpo/</link>
		<comments>http://www.ignitepr.com/blog/2010/03/24/portland-the-new-new-black-tech-scene-taking-root/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 22:43:33 +0000</pubDate>
		<dc:creator>TR</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Tech Trends]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[Mobile App Development]]></category>
		<category><![CDATA[Portland]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.ignitepr.com/blog/?p=232</guid>
		
			<content:encoded><![CDATA[In this month’s issue of Fast Company, there is an interesting article highlighting why Portland, OR is fast becoming a tech startup hot spot.  We’re not surprised as we&#8217;ve taken notice of this...<br/>
<br/>
Ignite's blog is takes a macro & micro look into tech PR and social media. Best PR practices and tips. PR tales from the crypt, etc.<div class="feedflare">
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